Each search engine is programmed and made to crawl each site in a very manner much like a human. Information/Details/Facts are stored and considered as important based on such a human is most probably to take it as important. You will get the most effective META tags on the planet, but search engines reward WEBPAGES where the meta tags match up the webpage.
Write content for 3 IMPORTANT reasons -
- To Engage the Reader/Viewer
- To Increases SERP Rankings and Traffic
- To Promotes the likelihood of quality links from other Webpages
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