From Launching Online Store To Preferred Online Partner Program
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This project is a classic example of an established brick-mortar business repositioning as an Online Brand in its niche. EasyDrySystems deals with manual clothes drying systems for every household. Coupled with simple technology and ingenious design, this product penetrated the Pune market (their flagship territory) immediately through word of mouth and offline advertising. It was a pioneering effort by their team and also earned them the MCCIA Innovation of the Year award.
The challenge?
The brand was established is one particular community and a couple of localities. A huge opportunity was being untapped.
Slew of cheap versions of their products were being introduced in the market challenging this brand’s positioning.
Through careful business analysis, audience definition and brand image creation, ZYT has successfully established EasyDry as the Numero Uno brand in clothes drying systems. The company has also received orders from corporate institutions, govt organizations and offshore customers through their online presence.
Under ZYT’s “Preferred Online Partner Program” (3-year agreement) – EasyDry will get complete support and statistical analytics for online business improving on sales, market penetration and global growth.
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