Sunglasses And Eyewear Brand
– Aview
AView LLC, USA, is an upcoming sunglasses and eyewear brand targeting the young generation (millenials and gen z) with its smart range of shades, glasses and lenses. With extreme competition from other new and established brands, positioning of this brand needed right positioning on search, innovation in outreach and an out-of-box approach for engagement.
ZoomYourTraffic conducted its feasibility study for the project and applied its 3-Stage – Enable, Engage and Empower approach. In its first year, it was about enablement – readying the online presence for Google search, social search and visibility. In its second year, the engagement approach is being adapted to reach out to customers via social media (through our analysis of market and audience preferences) and evaluating results to move to stage 3.
Rose Colored
Glasses
Rose is associated with relaxation, stress relief, calming aggression, and computer glare relief.
Green Colored Glasses
Test subjects exposed to green prior to a creative task performed better on a creativity test than the control group.
Blue Colored
Glasses
Blue has an activating effect. It makes us think of refreshing water or a clear blue sky.
Yellow Colored Glasses
Yellow lenses provide greater clarity and can also reduce eye strain.
ZoomYourTraffic Web Solutions
B4, Patil Garden Tejas Nagar, Kothrud, Pune, Maharashtra 411038, India
B4, Patil Garden Tejas Nagar, Kothrud, Pune, Maharashtra 411038, India