Tag Archive for: #DigitalMarketing

3 Facebook Promotion Mistakes Small Business Make

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Hi everyone.
Are you a small business and looking to use Facebook for promotion. Then guard against these 3 mistakes that most businesses make when using the Facebook platform.

1. Incomplete profile.
95% of businesses that I review show that people actually do not complete their Facebook page information. Facebook has so many sections and areas where you can provide your business information, services, address, phone numbers and a lot of things that you can really showcase your business with. But unfortunately, businesses overlook this aspect. They just fill up the important points like phone no. address and the rest is just left blank. Wow, that’s a big loss. You are losing so many dollars on the table.
It’s very important that every section/area that Facebook is providing you to give information about your business must be filled. Not just for the user but also for Facebook to map you with that business and show up in search results when people search via Facebook.

Another important aspect would be choosing the right template for business. Did you know that?
Most of us see the standard template that Facebook provides, but they have a facility where you can choose a template based on your business. For better look feel, & areas where customers can look up based on your business. So make sure you find out the right template for your business.

2. SEO Keywords Vs Social Tags
A lot many businesses make this big mistake.
They do a keyword search/research for Google, find out what keywords are trending and they use the same keywords to map in their Facebook posts. Is this going to work? No

Facebook search works differently from Google search. What people search in Google, they will not exactly search the same way in Facebook. Let’s clearly understand that.

Therefore for your social, for your Facebook posts you need to get into the insights you need to get into Facebook search to understand trending tags, what kind of searches people are doing there and create a different set of keywords or tags when using on social Facebook posts. Very important.
Do not make that mistake of using Google keywords as social posts. Please review your campaigns today.

3. Paid Marketing Is Completely Ignored
This is another myth a misnomer in the market, that Facebook paid marketing is absolute nonsense. It’s not the case, depending on the type of business you are and if you in the retail business, paid marketing can be really beneficial for you.
However, it needs to plan carefully, correctly and very clearly defined metrics that you want to measure and keep tweaking the campaigns. You will see the results. Invest in paid marketing on Facebook and you will really gain for your business.

So those were my three points or 3 mistakes most businesses make when using Facebook as their promotional platform. So my urge is clear to all of you sitting out there to take stock and realign your Facebook campaigns and use it effectively for your online business.

I hope the session was useful. If you have any questions please write to us on the email shown on the screen. We can get talking. Till then Bye!

Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com

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What Are The Top 3 Aspects When Budgeting For SEO Of Your Business?

What Are The Top 3 Aspects When Budgeting For SEO Of Your Business?

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So in this video we are going to see 3 Important Considerations That Your Business Should Take When Planning For Their Online or SEO Campaigns.

Hello everyone with the new financial year just round the corner I’m sure all businesses are already starting to plan for the annual online marketing budgets Right?

  1. Establish Your Business Goals Very Clearly

For more often want happens is most businesses started with a generic approach they start with Google, with Facebook, with emailers, with SMS WhatsApp and everything that’s available online. I think that should be avoided.
Best way would be to clearly define your business goals up front.
Are you looking to ?
• Generate leads or traffic more subscribers by creating a bigger outreach or
• Trying to build a very solid online brand.
Now once this is established then creating plans selecting right platforms and creating a mix of organic as well as paid marketing will help you deliver on those business goals. So get those goals in place first it will help you really plan your budget for achieving those goals correctly.

2. Adapting to technology and marketplace changes along the way
Now what I mean by this is once the campaign is rolled out many businesses fall into the trap of being very rigid and following it very religiously which is good in a way, but time that we are living in technology is changing really fast. So there are new opportunities that are coming your way you must keep our eyes and ears open for that one.

The technology you may be using now which may become obsolete or be less effective as time goes by and then if you have the budgets on those technologies they will tend to lose more cash. Instead if you are open if you look at new opportunities you can move your budgets those new technologies, those new marketplace changes and make your investments more effective.

3. Budget for winners
Make sure you have your evaluation frequencies you have your evaluation intervals very clearly defined by up front .This would help you establish which platforms are working for you and platforms are not working for you based on the results you can switch budgets between the platforms.

For e.g. Facebook is working really well for you sit and solve the budget from Google today that does not mean that you stopped working on Google completely try to evaluate try established why isn’t working is there a problem at strategy level or at implementation level establish that by doing this you can ensure that you are not burning cash you are effectively stiffening or utilizing the stipulate budget in such a way that the best performers get more attention and that’s how you can really achieve your business goals.

So those were my 3 inputs on how you can look to budget for your SEO or online marketing for the coming business year 2019-2020.

If you have any questions or queries please write to us on the email id mentioned on the screen.

Do not forget to subscribe to our YouTube channel and like us on Facebook for more videos coming up until then bye

Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com

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