From SEO to GEO: How agencies are navigating the quickly changing world of LLM-driven search – Campaign US
AI is rapidly changing search, with implications for media, agencies and brands. Here’s how firms are changing strategy from search engine optimization to generative engine optimization. by Chris Daniels March 28 2025 The bread and butter of Google’s rankings have always been website links. Over time, it expanded results to include links to video, images, […]