Google YouTube audio ads help doc, brings the format’s setup, specifications, and best practices into one place.source

The new Google Analytics alert helps marketers identify missing URL parameters that can reduce campaign attribution accuracy.source

AI has changed the landscape of video production. What used to take many software applications, proficiency in editing, and hours of work can now be done using just one program. From YouTube videos, TikTok videos, product commercials, educational videos, to marketing campaigns, AI...

A new ChatGPT ad format is being tested that starts a conversation with an AI business agent instead of sending users to a website.source

Your YouTube channel may already have Google Search visibility you’re not measuring. Build a social topical map from those insights.source

The biggest gains come from using AI to accelerate strategy, not replace original thinking. See where to draw the line.source

AI shopping uses structured product data to decide what shoppers see. Here’s why your Google Merchant Center feed is key to discovery.source

8 Top GEO Companies for Enterprise SEO  BBN Timessource

Strong ROAS can mask where your budget goes. Here’s how separating brand campaigns drives revenue growth and new customer acquisition.source

AI is generating more of the web, and it’s carrying the same accessibility gaps with it. Marketing has the leverage to close themsource