Entries by Team ZYT

Toyota reclaims lost traffic through creative SEO – Campaign Middle East

Abdul Latif Jameel Motors Toyota faced a different digital challenge in Saudi Arabia: while local consumers commonly searched for their vehicles using informal Arabic nicknames, the company’s official website couldn’t use these terms. This technical limitation created a gap in the Toyota SEO strategy, with traffic for these high-volume search terms going to third-party sites […]

What is a Marketing Strategy? and How to Create One in 2025 – Shopify

Start selling with Shopify todayStart your free trial with Shopify today—then use these resources to guide you through every step of the process.How does Shopify workMarketing strategies help businesses reach potential customers and turn them into repeat ones. Here’s how to create yours in 2025.Start your online business today.For free.A documented marketing strategy directly impacts […]

SEO for Google’s AI Fan-Out Results – Practical Ecommerce

Google introduced “fan-out” search results in a March 2025 blog post announcing AI Mode, its expanded version of AI Overviews. The term is new, but the concept is not.Google’s algorithm has long moved beyond merely matching keywords. It now interprets what searchers are looking for. This intent-based approach is also known as thematic or semantic […]

Google Updates Ranking Algorithm For Explicit Content & Videos While Updating SafeSearch Docs – Search Engine Roundtable

Google has updated its search ranking algorithm to “more strongly affect the sites that host explicit videos but don’t allow Googlebot to fetch those video files” which may lead to a “significant drop in ranking” for some of these sites. Google also updated its SafeSearch documentation with new best practices and details.Google wrote, “Google Search […]