Entries by Team ZYT

Adversarial NLP: How attackers weaponize AI for phishing content generation – ET CISO

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AI is now weaponized to craft sophisticated phishing emails, making them harder to detect. These AI-generated messages mimic real communication, using personalized details and industry-specific language. Organizations must enhance security with AI-native solutions and train employees to recognize subtle manipulation, as traditional methods are becoming obsolete in this evolving threat landscape.AI isn’t just powering your […]

Generative Artificial Intelligence (AI) in Digital Marketing Market Opportunities and Strategies Report 2025-2034: Top 10 Players Control Just 15.2%, with IBM Leading at 3.48% Share – GlobeNewswire

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June 18, 2025 10:42 ET  | Source: Research and Markets Research and Markets Dublin, June 18, 2025 (GLOBE NEWSWIRE) — The “Generative Artificial Intelligence (AI) in Digital Marketing Market Opportunities and Strategies to 2034” report has been added to ResearchAndMarkets.com’s offering. This report describes and explains the generative artificial intelligence (AI) in digital marketing market […]

Amsive Expands Proven Search Capabilities with AEO for AI Search Era – MarTech Cube

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Amsive, a leading performance marketing agency with nearly two decades of experience designing and executing Search Engine Optimization (SEO) strategies, announced the expansion of its SEO offering with Answer Engine Optimization (AEO)—also known as Generative Engine Optimization (GEO) and Large Language Model Optimization (LLMO). This suite of strategies helps brands improve visibility across AI-powered search […]