Artificial Intelligence is rewriting the rules of the internet—and with it, the rules of search engine optimization. As Google’s Search Generative Experience (SGE), ChatGPT, and other AI-driven answer engines continue to shape how users discover content, the playing field for SEO has...

Advertisement June 21, 2023 | 4 min read The campaign won in the Search category at The Drum Awards for Marketing EMEA 2023.The campaign required careful reappraisal of the sleepwear brand’s digital assetsThe campaign won in the Search category...

ByZak Doffman ByZak Doffman, Contributor. Decide carefully as choice is clarifed.Republished on June 29 withy new AI privacy rankings and Google’s standings.Google’s 2 billion Gmail users face a critical decision, as the company upgrades the world’s leading email platform to make...

Overview — Source: Cogwheel Marketing An iconic hotel in the heart of Key West, Florida, partnered with Cogwheel Marketing to revitalize its online presence. Facing limited visibility in organic search, we undertook a comprehensive SEO campaign that would transform the hotel’s...

Nine spots left to join us in NYC on July 15 This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →As generative AI moves from shiny new object to table...

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Lesson 8 of 8By Rahul Venugopal Google turned 25+ years old last fall, but it seems like it’s been around forever. Most of us can’t even begin to imagine a life without the ubiquitous search engine to help us navigate our data-driven world. When we need answers fast, we look at our...