The past
decade has been a decade of dynamic disruption where a number of technologies
came forward and took the center stage. Several organizations also adopted new
age mechanisms to kick start their transformative journey. In the last few
years, digital transformation has become...
Today’s marketing teams have to be technologically literate, data savvy, and agile
This case study is of adventure trekking company. So they are in this business for last 30 years. Our analytics team has found, out that 30 to 40 percent of the website visitors are all 50 and 60 age groups visiting our website, spending substantial time but not taking any action,...
Happy New Year!2020 marks the beginning of the new decade- full of opportunities, advancements, and growth. However, the road has its challenges threats and disruptions too. The biggest opportunity and disruption for any business from now on will be “PCX” i.e. Personalised Customer...
Saal Bhar Kya Kiya??
Online payments? Online food deals? Online messaging? Emails? Online Dating? Online Shopping? Online .. Online… Online !!
Ab Bas Ho Gaya !!!
There are structural changes and disruption that the auto industry is going through not only in India, but globally and eventually this will impact the turns marketing will take, and also enter some new lanes marketing has not ventured into earlier.
There are three tectonic forces...
Social media festival theme.
Initial brainstorm:
This festival marks the birth of the Lord Krishna. Line of thought was to depict his values and image as savior of the universe.
At the beginning of this year, we announced our Omni-channel digital marketing methodology to educate, engage and enable businesses online. Here we present a real customer journey using this system.
The online shopping market in India holds tremendous potential as it has some of the largest consumer segments across each e-commerce category, and it is focused on innovation, research, and development, making it one of the leading e-commerce markets in the world. Advertising and...
Now this is so powerful as a business to understand ,who is reading your messages, who is ignoring them, what times they’re reading those messages this become such an important data as a business to know and categorize the customers on what kind of content has been read when...