Entries by Team ZYT

Google is slowly opening its black box — but marketers aren’t so convinced – Digiday

Connect with execs from The New York Times, TIME, Dotdash Meredith and many moreGoogle’s slow updates to Performance Max continues, offering just enough to suggest progress without ever fully handing over the keys to marketers. The latest addition, dubbed Performance Max Channel Performance, is the company’s attempt to address one of advertisers’ longest-running frustrations: not […]

Google's AI Summaries Slash Click-Through Rates by 15-20%, Threatening Publisher Revenue and SEO Strategies – WebProNews

In the evolving landscape of online search, Google’s integration of AI-generated summaries is reshaping how users interact with results, often at the expense of traditional website traffic.A recent study reveals that when these AI overviews appear at the top of search pages, users are significantly less inclined to click through to external links. This shift […]

How the LinkedIn algorithm works in 2025 – Hootsuite

If you want to connect with your audience on LinkedIn, start by understanding how the LinkedIn algorithm works.The LinkedIn algorithm operates a bit differently than most other social platforms’ — it’s specifically designed to prevent content from going viral.Yes, you read that right. The LinkedIn algorithm is designed to fill user’s feeds with only the most […]

AI-Driven Content Creation: Revolutionizing Marketing Productivity and Profitability in 2025 – AInvest

News/Articles/Articles DetailsTracking the pulse of global finance, one headline at a time. The AI Imperative: How Marketing Teams Are Scaling Output and ROI In 2025, artificial intelligence has shifted from a buzzword to a business imperative in the marketing and media sectors. Companies leveraging AI-driven content tools are outpacing competitors by 2-3x in productivity and […]

Chrome for iOS makes it easier to switch between work and personal Google accounts – TechCrunch

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