Google is slowly opening its black box — but marketers aren’t so convinced – Digiday
Connect with execs from The New York Times, TIME, Dotdash Meredith and many moreGoogle’s slow updates to Performance Max continues, offering just enough to suggest progress without ever fully handing over the keys to marketers. The latest addition, dubbed Performance Max Channel Performance, is the company’s attempt to address one of advertisers’ longest-running frustrations: not […]