Entries by Team ZYT

Boost Local SEO: Google Business Profile Tips for Small Businesses in 2025 – WebProNews

In the ever-evolving world of digital marketing, where algorithms shift like sand dunes, one tool stands out as a linchpin for small businesses aiming to dominate local search results: the Google Business Profile. Formerly known as Google My Business, this free platform serves as a virtual storefront, influencing everything from map visibility to customer inquiries. […]

LLM optimization in 2026: Tracking, visibility, and what’s next for AI discovery

Marketing, technology, and business leaders today are asking an important question: how do you optimize for large language models (LLMs) like ChatGPT, Gemini, and Claude?  LLM optimization is taking shape as a new discipline focused on how brands surface in AI-generated results and what can be measured today.  For decision makers, the challenge is separating […]

Accounting Firm Marketing Strategies: How SMBs Use Content & SEO For Visibility – USA Today

Written by Knoxville, Tennessee / Syndication Cloud / October 27, 2025 / MediaExpressKey Takeaways:The accounting industry’s competitive landscape has shifted dramatically. While large firms pour substantial resources into marketing campaigns, small accounting practices often feel overwhelmed by the challenge of competing for visibility and clients. However, the path to success doesn’t require matching their marketing […]

SEO professional fired as CEO bets on AI search, traffic drops 70% – PPC Land

Company loses 70% of organic traffic in two months after dismissing SEO team based on misconceptions about AI search impact and traditional Google visibility.An SEO professional reported their dismissal on October 27, 2025, after their CEO concluded that artificial intelligence was making traditional search engine optimization obsolete. The decision came despite 98% of the company’s […]

Adobe Express introduces AI assistant for conversational content creation – PPC Land

Adobe launches conversational AI assistant in Express on October 28, enabling creators to design and edit content through natural language interactions.Adobe announced a new AI assistant within Adobe Express on October 28, 2025, during Adobe MAX in Los Angeles. The conversational interface enables users to generate and modify design elements through natural language commands. The […]

Mondelez Turns to Generative AI to Cut Marketing Costs by Up to 50% – TradingView

Mondelez (MDLZ, Financials),The company that makes Oreo and Cadbury is using generative AI to change the way it makes advertising and other digital marketing materials. The company said that the new AI tool, which was built with help from Publicis Groupe and Accenture, may lower production costs by as much as 50%.Jon Halvorson, global senior […]

Advantage Media Partners introduces AI into the SEO and Marketing Program – FinancialContent

Advantage Media Partners, a Beaverton-based digital marketing agency, announces AI-powered enhancements to its SEO and marketing programs. Combining 15+ years of Google Partner expertise with advanced AI, the firm helps clients boost visibility across traditional search and emerging AI-driven discovery platforms.Beaverton, OR, October 27, 2025 — Advantage Media Partners, a Beaverton digital marketing company, has […]