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India’s small and medium businesses (SMBs) are entering their most confident decade yet. New LinkedIn research finds that 9 in 10 SMBs (95.6%) are already investing in or planning AI adoption, indicating how technology has moved from experiment to infrastructure. At the same time 92% of SMB decision-makers expect business growth in the next 12 months – signalling a sector that’s not just hopeful but rebuilding around smarter systems, skilled talent, and trusted digital platforms.
Behind their confidence lies urgency. AI is no longer a buzzword, but the new baseline for growth. The research shows that 57% of SMBs view AI and automation as essential to stay competitive, 54% cite operational efficiency as key to protecting margins, and 51% say digital transformation is critical to survival.
Across India, different regions are evolving in distinct ways. SMBs in Delhi (61%) and Pune (60%) lead AI adoption to manage costs, those in Bengaluru (63%) are focusing on operational efficiency, and those in Chennai (62%) are concentrating on building a skilled talent pipeline. Meanwhile, SMBs in some of the fastest growing cities in India such as Chandigarh (100%), Jaipur (94%), and Ahmedabad (94%) are setting new benchmarks for business confidence and technology adoption, often pulling ahead of larger metros in AI readiness and momentum.
Kumaresh Pattabiraman, Country Manager, LinkedIn India said, “Indian SMBs are moving from ‘startup hustle’ to ‘strategic muscle’. Entrepreneurs are reimagining how business is built, using AI to drive efficiency, skills-first hiring to build capability, and trusted digital ecosystems to expand their market footprint. At LinkedIn, our focus is simple – give every entrepreneur, in metro or non-metro cities, the right network, the right clients, and the right talent, all in one place, so they can grow with clarity and confidence in the AI economy.”
AI has become the engine behind how SMB’s hire, market and grow. Nearly all surveyed businesses say they use it to automate workflows (92%), strengthen analytics and business intelligence (93%), and streamline hiring, marketing, and sales (over 90%).
Hiring models are being rebuilt around capability, not credentials. SMBs  now value digital literacy and AI fluency (63%), problem-solving (57%), and data analysis (50%) over traditional qualifications. To find this talent, 65% already use AI hiring tools, citing better assessments and higher engagement.
Marketing and sales, too, are becoming intelligence-driven. 76% of SMBs use AI marketing tools, with three-quarters investing up to half their budgets in them. 74% now rely on AI in sales for sharper targeting and automated follow-ups, allowing them to operate with the sophistication of larger enterprises.
Rahul Karthikeyan, Chief Marketing Officer, Scaler said, “Scaler’s recent campaigns have seen strong performance through precise audience targeting and data-driven optimisation. Sponsored Content, especially vertical formats, delivered a 20% higher lead-to-payment conversion than static formats on other channels. In August alone, LinkedIn generated about 70–80 new payments with a return on spend (RoS) of 2.2. We plan to further scale this high-impact channel while maintaining cost-per-sale efficiency.” 
Even as they adopt AI at speed, SMBs are discerning about where they place their trust. 95% say platform credibility matters more than cost or convenience. Their top considerations are data security (83%), seamless integration (79%), and clarity on ROI (75%). Together, these shifts signal the rise of a smarter, more resilient SMB ecosystem – one that is not just adapting to the AI era but actively shaping it.

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CULVER CITY, CA – November 07, 2025 – PRESSADVANTAGE –
True North Social, a full-service digital marketing agency based in Los Angeles, has released a comprehensive guide designed to help businesses and marketers build robust foundations for online growth and visibility. The new resource provides a step-by-step framework for developing effective search engine optimization strategies tailored to different industries and business sizes.
The guide addresses critical challenges faced by businesses navigating the complex landscape of search engine optimization. It offers practical, data-driven insights that support long-term success in search engine rankings, drawing from the agency’s extensive experience helping brands increase organic traffic and conversions across diverse market sectors.

The comprehensive resource covers essential components of SEO strategy development, including keyword research methodologies, content optimization techniques, technical SEO implementation, and performance measurement frameworks. Each section provides actionable guidance that businesses can implement immediately, regardless of their current level of digital marketing expertise.
“Businesses today face unprecedented competition for online visibility, and many struggle to understand where to begin with search engine optimization,” said Sophia Williams, Executive Assistant at True North Social. “This guide breaks down complex SEO concepts into manageable steps, empowering business owners and marketing teams to take control of their online presence and drive meaningful results.”
The guide reflects True North Social’s commitment to making advanced marketing knowledge more accessible to businesses of all sizes. By sharing proven methodologies and industry best practices, the agency aims to democratize access to professional-grade SEO strategies that were previously available only through expensive consulting engagements.
The resource emphasizes the importance of integrating SEO strategies with broader digital marketing initiatives, including social media management, content creation, and web development. This holistic approach ensures that businesses develop cohesive online presences that resonate with both search engines and human audiences.
The release of this guide reinforces the agency’s position as a thought leader in SEO strategy development. It represents a significant contribution to the digital marketing community, providing businesses with the tools and knowledge needed to improve their online performance, brand visibility, and customer engagement.
“For businesses seeking additional support, readers can visit our website to explore our full range of digital marketing services,” continued Williams. This guide serves as both a standalone resource and an introduction to the comprehensive solutions available through professional partnership.

True North Social specializes in delivering integrated digital marketing solutions that combine search engine optimization with social media marketing, pay-per-click advertising, and web design. The agency works with businesses across various industries, developing customized strategies that align with specific business objectives and market conditions. Through its combination of technical expertise and creative innovation, the agency has established itself as a trusted partner for brands seeking to enhance their digital presence and drive sustainable growth.

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For more information about True North Social – Los Angeles, contact the company here:
True North Social – Los Angeles
Sophia Williams
3106945655
sophia@truenorthsocial.com
5855 Green Valley Cir #109, Culver City, CA 90230
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Hi, what are you looking for?
Communication drives connection and connection drives income. That’s the real power of words in today’s digital economy.
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Generation Alpha’s “brain rot” slang is creating real income opportunities (this is one of the worlds of 2024, as Digital Journal reported). From meme consulting to AI language training, young creators are turning viral words like “rizz” and “skibidi” into digital jobs and new forms of communication currency.
There’s been some buzz recently about Gen Alpha brain rot — words like “skibidi,” “rizz,” and “6-7” that confuse adults and drive teachers mad.
What if this digital slang fluency could actually make money?
From TikTok slang to translation gigs, words are driving income in unexpected ways.
According to the firm Notta.ai bilingual professionals fluent in French top the U.S. pay chart with average salaries of $145,836, followed by Italian ($94,640) and German ($87,814). Meanwhile, popular languages like Spanish, English, and Japanese dominate job openings across tech, customer service, and content localisation.
While most adults dismiss Gen Alpha slang as “nonsense,” it’s shaping how younger audiences engage online. Marketers, teachers, and brands are scrambling to keep up. From “delulu” to “skibidi,” these viral codes are rewriting the rules of digital attention, and the people who understand them are getting paid to translate them.
Fei Chen, financial strategist and CEO ofIntellectia.ai, has a deep insight into how communication, AI, and culture converge in the future of work. Chen has explained this to Digital Journal.
“Language is evolving faster than ever, and the smartest earners are those who learn how to translate culture into opportunity. Whether it’s a foreign language or a viral meme, fluency creates value,” says Chen.
Chen looks at the current trends:
Instead of avoiding slang, smart marketers use it strategically by creating captions, ads, and campaigns built around viral words like “slay” or “W” to make brands feel relatable and current. According to digital marketing insights and the rise of AI-native Martech tools, this fusion of human creativity and AI personalization allows brands to connect with each customer as a “segment of one,” driving higher engagement and sales. 
“People see ‘Gen Alpha brain rot’ as a problem, but it’s really a new kind of cultural fluency,” Chen explains. “These kids aren’t zoning out because they’re redefining how communication works online. The creators and professionals who can translate that humour and energy into real-world strategy will lead the next wave of creative industries.”
Freelancers are turning Internet humour into income through the growing meme economy, where brands pay experts to translate viral culture into marketing strategy. According to a report, memes have become powerful tools for engagement and brand awareness. 
Trend consultants now use data, social listening, and creativity to craft shareable campaigns that feel authentic to Gen Alpha audiences. These specialists, found on platforms like Upwork and Toptal, blend analytics with humour to help companies stay relevant online while earning a steady income through social media marketing projects.
By building videos around trending slang, memes, or sounds and using AI tools to speed up scripting, visuals, and editing, freelancers can quickly produce high-volume, engaging content that taps into cultural moments. The smartest creators monetize through multiple streams: platform ad revenue, brand sponsorships, affiliate marketing, and merchandise featuring viral phrases. 
Some even sell digital products or license original characters inspired by these trends. In today’s fast-moving algorithmic landscape, those who blend cultural awareness with AI efficiency are turning “nonsense” slang into real income and sustainable digital careers.
As tech companies race to train smarter chatbots and virtual assistants, AI language trainers and data annotators who understand evolving Gen Alpha slang like “rizz,” “skibidi,” or “fanum tax” are in demand to teach models real-world conversational context. 
“Understanding how slang spreads is no longer a fun side note, but rather a competitive skill,” Chen clarifies. “It shapes algorithms, builds communities, and fuels virality. When combined with AI and translation tools, it turns from a local trend into a global opportunity.”
Entrepreneurs are using print-on-demand sites like Printful and Redbubble to sell apparel and accessories featuring viral words such as “Skibidi,” “Gyatt,” and “Rizz,” while others design digital sticker packs, AR filters, and in-game items inspired by meme culture. Top sellers even gamify their creations through Roblox mini-games or customizable merch where fans can add their favourite phrases. 
This trend thrives on speed and authenticity; those who capture a meme’s energy before it fades can earn thousands each month through apparel, digital goods, and affiliate campaigns that mirror Gen Alpha’s chaotic, shareable humour.
Journalists and copywriters can earn through explainer pieces that decode slang for parents and brands, or by producing youth-focused articles and video scripts that use the language authentically. Others monetise by crafting branded content that integrates slang naturally, creating humorous commentary on social trends, or analysing the evolution of Gen Alpha’s digital dialect for media and academic outlets. 
“Language has always been the ultimate currency,” Chen concludes. “Whether you’re fluent in French or fluent in TikTok, communication drives connection and connection drives income. That’s the real power of words in today’s digital economy.”
Dr. Tim Sandle is Digital Journal’s Editor-at-Large for science news. Tim specializes in science, technology, environmental, business, and health journalism. He is additionally a practising microbiologist; and an author. He is also interested in history, politics and current affairs.
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In the rapidly evolving world of search engine optimization, documenting your SEO strategy has become more critical than ever. As algorithms shift and AI takes center stage, industry insiders are turning to meticulous documentation to stay ahead. This deep dive explores how to effectively document an SEO strategy, drawing from expert insights and the latest trends shaping 2025.
According to an in-depth guide on Search Engine Land, documenting your SEO strategy involves creating a comprehensive blueprint that outlines goals, tactics, and metrics. Author Aleyda Solis emphasizes that a well-documented strategy serves as a roadmap, ensuring alignment across teams and adaptability to changes like Google’s algorithm updates.
The Foundation of SEO Documentation
Solis advises starting with clear objectives, such as increasing organic traffic by 20% or improving keyword rankings for specific terms. The document should include audience analysis, competitor research, and a content calendar. This structured approach, as highlighted in the Search Engine Land piece, prevents common pitfalls like siloed efforts or inconsistent execution.
Integrating current trends is essential. For instance, WordStream reports that AI-driven content creation is one of the top eight SEO trends for 2025, urging professionals to document how AI tools will be used ethically to enhance strategies without risking penalties.
Navigating AI Integration in Strategies
Building on this, Backlinko outlines five crucial SEO trends, including voice search optimization and search intent focus. Insiders must document how these elements fit into their plans, such as incorporating conversational keywords to align with user queries in AI overviews.
Recent news from WebProNews warns of AI-generated ‘slop’ flooding the web, comprising over 50% of new articles. Documenting strategies to prioritize high-quality, human-augmented content is vital to combat this, ensuring E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles are embedded.
Technical Optimization and Security Measures
Semrush identifies nine major trends, like zero-click searches and AI visibility. Effective documentation should detail technical SEO audits, including site speed enhancements and mobile optimization, as echoed in posts on X where experts like Connor Gillivan stress modern UX and CDN usage for 2025 campaigns.
Security is another layer. A Medium article by Suraj Verma, credited to Medium, discusses edge SEO security best practices for 2025, recommending documentation of safeguards against cyberattacks to protect rankings and user trust.
Link Building and Multi-Platform Presence
Quality link-building remains a cornerstone. Exploding Topics predicts E-E-A-T will dominate, advising documentation of ethical link acquisition strategies. Neil Patel’s X post highlights optimizing SEO for platforms beyond Google, with 45.1 billion daily searches across sites—document this to capture diverse traffic sources.
Local SEO enhancements are trending too. WebProNews emphasizes multi-platform presence and local optimizations, which should be detailed in strategy documents to leverage tools like Google My Business for targeted visibility.
User Intent and Content Strategies
Focusing on user intent is paramount. Simplilearn lists 45 SEO trends for 2026, but applicable to 2025, including semantic search. Document how content will address intent through topic clusters and long-form pieces, avoiding keyword stuffing as cautioned in X posts by Jake Ward.
Conversational SEO is rising. Search Engine Journal compiles expert insights on strategy-focused trends, suggesting documentation of voice search adaptations, like optimizing for natural language queries in AI assistants.
Metrics and Adaptation in Dynamic Environments
Tracking progress requires robust metrics. Search Engine Land’s guide recommends documenting KPIs such as organic sessions, conversion rates, and backlink quality. Integrate analytics tools like Google Analytics to monitor these, adapting based on real-time data.
Adaptability is key amid changes. Matt Diggity’s X thread predicts 12 shifts in SEO for 2025, including hybrid optimization for Google and AI retrieval. Document contingency plans for algorithm updates, ensuring strategies remain resilient.
Ethical Practices and Future-Proofing
Ethical SEO is non-negotiable. WebProNews stresses authenticity over manipulation, so document compliance with guidelines to build long-term trust. This includes transparency in AI usage, as per AI SEO statistics from SEO.com.
Looking ahead, Nxtwat explores pros and cons of AI and automation in SEO. Insiders should document hybrid approaches blending data analytics with creative intuition for sustainable growth in a fragmented ecosystem.
Case Studies and Expert Voices
Real-world examples illuminate best practices. Connor Gillivan’s X post details a comprehensive SEO campaign anatomy, from technical foundations to content syndication—ideal for documenting phased strategies.
Experts like Aleyda Solis quote in Search Engine Land: ‘A documented strategy is your north star in the chaotic SEO landscape.’ Similarly, SA News Channel’s X thread on SEO copywriting pillars underscores people-first planning, which should be woven into documentation for 2025 success.
Implementing and Iterating Strategies
To implement, start with templates from resources like Marketing.com.au’s guide on building an SEO strategy, including keyword research and competitor analysis. Document iterations based on performance reviews, ensuring continuous improvement.
Finally, as Cattis Friberg notes on X, ‘SEO in 2025 is NOT what you think,’ with AI overviews stealing traffic. Document innovative tactics like TL;DR summaries and GEO optimizations to thrive in this new era.
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