Description: Customer Questions and Thoughts from Our Marketing & Sales Campaigns answered by Amod Inamdar. Question: I am a product manufacturer, should I sell my products on Amazon or build my own e-commerce website? Answer: So you’re saying that he’s just...

As business owners, we’re constantly looking for ways to promote our businesses while still keeping a strict eye on the bottom line. Traditional media advertising is not cheap and, depending on your target market, not all that effective anyway.

Among the vast array of modern technologies that have changed the way companies handle marketing, one of the most prominent innovations are smartphones. Just think about how often do you check your smartphone on a daily basis.