Formerly Google Ad-words, Google Ads has been around since the dawn of the new millennium. Facebook’s ad platform tends to contribute to some degree of confusion though. If you’re looking to fine-tune your online advertising strategy, here’s a closer look at how ads...

Among the vast array of modern technologies that have changed the way companies handle marketing, one of the most prominent innovations are smartphones. Just think about how often do you check your smartphone on a daily basis.

As business owners, we’re constantly looking for ways to promote our businesses while still keeping a strict eye on the bottom line. Traditional media advertising is not cheap and, depending on your target market, not all that effective anyway.

Among the vast array of modern technologies that have changed the way companies handle marketing, one of the most prominent innovations are smartphones. Just think about how often do you check your smartphone on a daily basis.