At the beginning of
this year, we announced our Omni-channel digital marketing methodology to
educate, engage and enable businesses online. Here we present a real customer journey using this system.
Iteration 1 (Week 1 – Jun 2019) Customer Registers with our LinkedIn Ad Evaluate Website
Iteration 2 (Week 2 – Jun 2019) Based on our Phone, Email and WhatsApp communication – customer reviews but drops off (decision postponed)
Iteration 3 (Week 2 – Aug 2019 – 2 months later) Customer locates our JustDial account and connects via phone again
Iteration 4 (Week 2 – Aug 2019) Reviews website again
Iteration 5 (Week 3 – Aug 2019) Keeps engaging with our WhatsApp and Emailer connect programs – asks questions and offerings
Iteration 6 (Week 4 – Aug 2019) Sets up a personal meetup at our office over phone/WhatsApp
Iteration 7 (Week 4 – Aug 2019) Visits our office with direction guides using Google Maps/Google My Business.
Iteration 7 (Week 4 – Aug 2019) Reviews proposition with our team in person
This is our typical
omni-channel customer journey model….
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Here are the top 5 suggestions: 1. Define your SEO objectives? – Traffic, Lead Generation, Branding 2. Based on the objective – choose the right keywords to focus. 3. Build engaging content on your website around those keywords. Remember – engaging is the keyword. Don’t stuff keywords in your content, write naturally to engage the visitor and get him to click on other tabs, pages or calls to action. 4. Make sure you have Google Console and Google Analytics or other web tracking utility set up on your website. This will tell you how Google is looking at your site (Console) and how users are looking at your site (Analytics) 5. Keep enhancing your content, refine keywords, use paid marketing wherever needed to deliver on your business objectives. Money Keyword video link: https://youtu.be/pXo2SWq6b8k
Share your feedback & if you have any other challenges
or questions on taking your business online write to us in comments or email us
@ business@zoomyourtraffic.com
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Hello everyone. Are you trying to start SEO program and evaluating different pricing plans from other agencies? Then in this video, I’m going to give you insights or 3 don’ts that you should follow when you are evaluating SEO pricing plans. Let’s get started. 1) Do not compromise on the goals or the objectives that we have set for the program. Because if you do for the sake of saving cost and money then eventually it’s not going to give you the right inputs and it’s going to leave everyone disappointment. Therefore without compromising on the goals you need to work how on SEO agreements in such a way that your costs are correctly planned and the goals are eventually staged probably to meet up your long term goals. So therefore do not compromise is the first mantra. 2) Do not divide overall pricing of the project by the number of months. For example if someone is bidding you for say one lakh rupees for a year SEO then it comes to on how much 8.5K rupees a month. Do not calculate this way. Most SEO agencies need more money upfront to initiate their programs to be able to deliver on the longer-term goals that we have set for you. Therefore dividing like this or creating agreements where you are paying monthly should be avoided. I would not say no, but it should be a avoided because it’s not going to help the SEO company really put in right efforts nor is it going to help you to see the kind of results that you want from them. Therefore please avoid dividing it on a monthly basis. It’s good for budgeting yeah, I’m sure it’s definitely important as a budgeting aspect. But from the value & results aspect of this SEO program. This should be a avoided. 3) Most important one, do not bargain or do not trust SEO agency who I’m just trying to make ways in trying to match your budgetary constraints saying that, ok if this is your budget let’s try and manage it in this one we will try and do it in this one. The sales talk alright? So if agencies are trying to work this out I think it’s a very important cautionary signal for you to stay away from such agency. If the agency is very clear & knows what it wants to deliver for you in terms of delivering value for you, then agencies will not negotiate, they will definitely towards staging it in such a way that the budgetary constraints and the goals are met over a period of time. But just to make everyone happy just to make sure that the budgets are matched I think getting into that kind of a bargaining mode SEO agencies are really hurting the marketplace. So to complete their sales goals if SEO agencies are getting into these games do not get into that trap don’t fall into that trap. Be very clear of what your goals are and evaluate the agency very carefully before you make that decision. So these were my 3 don’t for businesses who are looking to negotiate a SEO deal or online marketing deals with third party agencies for their promotion. I’m sure there are more and you may have a lot of questions for us. One last pasting comment evaluate your SEO agencies carefully, but once you have understood their functionality, once the trust has been built, once you are clear that your vision and their vision for your business is clear then making that beginning is very important. I see a lot of companies getting stuck and I’ve seen so many cases but businesses have said, oh yeah we are ready we understand your vision & are very clear. We know you can deliver for us but we are not in the position to start because of monetary constraints because of budget constraints. So this is where businesses really need to think or probably understand that the right investments at the right time and starting at the right time is going to bring them a lot of value and grow their business fast. Share your feedback & queries in comments or email us @amod@zoomyourtraffic.com Share, and Subscribe!!! YouTube: https://bit.ly/2W9smsE Twitter: https://bit.ly/2rBRFqs Facebook: https://bit.ly/2Lj7gnZ Powered by: ZoomYourTraffic Web Solutions http://www.zoomyourbusiness.online http://www.zoomyourtraffic.com
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The festival season in India has just begun and India is all about culture and emotions.
So how can you make use of these two aspects to really drive our branding, connect and engagement with customers as a B2B business in this festive season?
1) Branding:
Launch a new product or service with innovation in this season. Link it with the cultural aspects of the various festivals. These tend to get higher eyeballs I mean if you see these social acts many bigger brands launched during this time are very socially connected culturally connected. This really helps in creating more eyeballs in terms of the social appeal that a product can make with your customers and then the outlook for such kind of brands becomes even more powerful. Then you follow them up with your backup campaigns making them more technical and making them more solution oriented. So hit your customers hit to the audience with new launches or innovations of your business during this period to drive more eyeballs and hence build better branding.
2) Connect:
This entire season is not really for sales pitching or heavy promotion. Instead you can really look to connect with your customers to connect with an audience, create polls, generate reviews get customer feedback get their insights into how your products are. This kind of approach will make them connect with you more because you are not throwing offers because they could receive a ton of them from others. So you stand out by actually reversing that approach and reaching out to them to take feedbacks, take insights into your offerings and how better you can make them. This will make them feel more connected and really build that kind of an engagement and relationship with your business.
3) Have you studied the previous season’s data and seen the trends?
Well how about co-relating this and sharing with your audience sharing with their customers telling them what’s happened over the last 3-4 years and what’s projected for the next four or five years. Will that be interesting to your customers? And I bet it will. Therefore keeping in touch with the markets that you are trying to address and educating to audience, engaging your audience with industry, market data, and social data will always help to connect better with your audience and customers. This will drive more engagement and branding for your online business. So once you create this branding connect engagement with your customers. You can then follow up your communications to really drive meaningful discussions and project decisions with your customers in the coming months.
So use this festival season as a stepping stone to begin your communication, begin your brand building, and begin your engagement programs with your customers. And then gradually build them towards business decisions in the later months. This is how I would suggest B2B businesses to really promote their businesses starting this festival season in India.
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In most cases cusotmers say well, this is online right, so anybody can come & see my website.
Well, in this video we are going to see why audience is so crucial for defining online ROI for your business?
There are 3 ways How You Can Define Your Online Audience? Let’s get started
1) Know Thy Business:
Treat your audience as if you are sitting right in front of customer across the table.
So if you customer is sitting across, before he makes buying decision. Those questions need to be answered to yourself & then you’re content to be positioned in that manner. Because you would want to talk to your potential customers right?
You won’t want to talk to everyone at the street about your product. You would want to talk to customers who are going to give you time who are interested in buying from you.
Know your business, what are the questions, what are the problems. Do not optimize you online content for search engines, optimize for your customers problems & solutions that you provide to them. Because, make no mistake your customers are looking at solutions on the web not searching for random website.
2) Purpose Of Your Audience:
Now this will vary from business to business. But you need to clearly understand, identify & established what the purpose of that audience is when he comes to your website or online presence.
Is he coming for information?
Is he coming to take some action? Or
Is he coming to make some transaction? May buying from your store.
That purpose will be very clearly identified, established & presented to your customer.
Because many cases I have seen retail websites, giving away too much information without the main transactional calls. On the other hand I see lot of B2B websites giving a lot of transactional CTAs without providing right information. This is going to take your customer away. As I said customers are going to come to your website for solutions to their problems.
Therefore you need to be able to position yourself, your content, messaging in such a way you & they are very clear when they come online as to what they want & what has been delivered to them.
3) Audience Demography:
This is also an important aspect, but highly overlooked. Because you may have the relevant, engaging content, but if you are not hitting the right demography they you may be losing big opportunities.
Example: Is your business geared towards interacting with CEOs or you are trying to educate mid management through your online presence or you are trying to provide information to base level executives? Is that clear? Is it clear on your website? Do you know who is going to watch that content? Have your positioned your content? If you have very basic information given out & CEOs coming out watching out your content are they going to be impressed at all? No. Or you really give out high end stuff & your audience is the base level executives looking to find information so that he can create reports to present it to his boss, even he is going to get stuck. Because the way they will interpret, deceive for the language is going to be extremely different right?
So you really need to know who is going to read that content & how they are going to interpret it towards taking business actions & business decisions. So understanding of that demography becomes so crucial. So those were 3 ways of establishing your online audience, there are so many other factors well but I have tried to cover top 3 according to me.
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Below is brief about the answer to the question.For detail explanation please watch the video.
Any keyword that generates a relevant click through to your page is a money keyword.
This is in opposition to popular belief that keywords that are highly searched are the money keywords. This may be true for some business domains/verticals.
However, the real game is not bringing in traffic to the website, but to get them to pay for your service or inquire for a future purchase. That is where money changes hands and hence always keep a watch on keywords that bring “relevant traffic” as opposed to “a ton of traffic” to your website.
Example: “latest iPhone X ” may generate a ton of traffic for my iPhone franchise website but am not sure why that search was fired for – did the visitor want to know features or wanted to compare with older versions or wanted to buy that phone. I will get mixed traffic although a lot of it.
Instead, if someone fires in “exchange offer for iPhone X” – does that ring a bell? Does it clearly tell that the visitor is looking for options to buy (rather exchange his phone for another one) – this is money and hence a money keyword? This may have lower traffic volume but highly relevant and targeted.
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Description: Customer Questions and Thoughts from Our Marketing & Sales Campaigns answered by Amod Inamdar.
Question: I am a product manufacturer, should I sell my products on Amazon or build my own e-commerce website?
Answer: So you’re saying that he’s just started OK. So, in that case, I would definitely advise to look at our video where we have talked about Sales Vs Branding. If you can share the link of that video, that would be good, because then the same principle will apply here as well OK.
Amazon will give sales, which is important as a startup, those sales numbers that are very critical. Right. But branding is going to give him the growth. And branding is going to happen through his E-commerce site. So the suggestion for him would start with Amazon build your sales but have a plan and certain milestone that he can define, go for your e-commerce site. And start promoting it. That will give the brand name.
You don’t want to remain on Amazon affiliate all your life and with Amazon, they are going so strong. They are going to the level where they are going to command. They are going to decide who stays on their platform. They are going so aggressive. So you have to always comply what their requirements are or go to yourself. And then as a business, you would want to do it yourself. So keep Amazon on your list push sales there & on the parallel definitely build your own e-commerce site, brand it so that your dependency on Amazon can be reduced. Yeah. So that approach would be advisable.
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In this ever-changing online world where things changed over six months. What approach should be taken to be able to grow the online business sustainability?
Very
interesting question and to that my answer was If we takes care of
these 3 aspects, we would be able to build a sustainable and stable
business over the long term. Let’s see what they are.
1. Intent:
In the online world, a billion searches are happening every day for
various reasons. For example, you are an online store selling mobile
phones what could be the more pertinent search for you? An iPhone
history our latest iPhone X Model which is more relevant for you? The
second one Right? Which means understanding the context of what that
search is so important for your business.
Because if I were to
optimize for iPhone history which has been searched 10K times. It’s not
going to bring your business. It just going to bring me traffic where
people are trying to search for the iPhone history.
You want
people to buy from you, Right? Therefore, capture the intent of the
keywords being typed in and then optimize your online presence for that
intent. That will always deliver relevant traffic for you and relevant
traffic means business.
2) Content: Once you’ve established intent on the search. You must quickly able to position the content that addresses that specific intent. So if in the previous example: latest iPhone X model Right? The content should be positioned to show various versions of the model, colors & specifications & everything that the user wants to know when he is making that final decision. What’s more? There should be also things like giving him comparisons to other models so that he can make an informed decision and at that place itself. If he has a query, he should be able to connect with you as well. So positioning that content is so very important. So you understand the intent then you position your content to be able to convert that relevant traffic into an engaged one.
3) Engagement & Enablement: The part of the content was to ensure that you create your content in such a way that the user remains engaged on your website or your online presence. So there are some questions, he is talking to you, looking at videos, reviews. He is able to ask questions. It’s all engagement.
And
once you’ve got him engaged you have to be able to give him the power to
make those buying decisions and to be able to simplify his buying
experience. So you have an e-commerce facility on your website so he can
make that purchase decision. You have a facility where he can request a
quote, he can compare models, and you can give him offerings of
accessories along with his purchases. All that is enablement for the customer to make that buying decision.
So if you go through this root INTENT | CONTENT | ENGAGEMENT WITH ENABLEMENT
Irrespective
of whatever happens in the online world, technology will change, the
competition will increase, and search engines will go up and down. But
you are directly targeting the customer. If we do that then that is no
harm to business your business would always remain stably sustainable.
Yes, you will have to make those changes. You will have to adapt to
changing new technology and environment.
But the primary focus is
the customer. So if you really understand your customer, you will be
able to deliver long term business for your customers and grow your
online business.
I hope this blog was helpful. If you have any questions please write to us on the email is shown on your screen.
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So in this video we are going to see 3 Important Considerations That Your Business Should Take When Planning For Their Online or SEO Campaigns.
Hello everyone with the new financial year just round the corner I’m sure all businesses are already starting to plan for the annual online marketing budgets Right?
Establish Your Business Goals Very Clearly
For more often want happens is most businesses started with a generic approach they start with Google, with Facebook, with emailers, with SMS WhatsApp and everything that’s available online. I think that should be avoided. Best way would be to clearly define your business goals up front. Are you looking to ? • Generate leads or traffic more subscribers by creating a bigger outreach or • Trying to build a very solid online brand. Now once this is established then creating plans selecting right platforms and creating a mix of organic as well as paid marketing will help you deliver on those business goals. So get those goals in place first it will help you really plan your budget for achieving those goals correctly.
2. Adapting to technology and marketplace changes along the way Now what I mean by this is once the campaign is rolled out many businesses fall into the trap of being very rigid and following it very religiously which is good in a way, but time that we are living in technology is changing really fast. So there are new opportunities that are coming your way you must keep our eyes and ears open for that one.
The technology you may be using now which may become obsolete or be less effective as time goes by and then if you have the budgets on those technologies they will tend to lose more cash. Instead if you are open if you look at new opportunities you can move your budgets those new technologies, those new marketplace changes and make your investments more effective.
3. Budget for winners Make sure you have your evaluation frequencies you have your evaluation intervals very clearly defined by up front .This would help you establish which platforms are working for you and platforms are not working for you based on the results you can switch budgets between the platforms.
For e.g. Facebook is working really well for you sit and solve the budget from Google today that does not mean that you stopped working on Google completely try to evaluate try established why isn’t working is there a problem at strategy level or at implementation level establish that by doing this you can ensure that you are not burning cash you are effectively stiffening or utilizing the stipulate budget in such a way that the best performers get more attention and that’s how you can really achieve your business goals.
So those were my 3 inputs on how you can look to budget for your SEO or online marketing for the coming business year 2019-2020.
If you have any questions or queries please write to us on the email id mentioned on the screen.
Do not forget to subscribe to our YouTube channel and like us on Facebook for more videos coming up until then bye
Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com
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In an ever changing complex business scenario, where it’s becoming increasingly difficult to retain customers. Here are three ways you can maintain customer connect and enjoy long term relationships for your business.
No 1: The E-mail Trail
Make sure your customers sign up to your emailers and newsletters. This is the easiest way to maintain customer connect. Keep sending the information, industry news, ideas innovations, your new product or service launches and even offerings. So that constant connect constant engagement remains in the minds of the customer. And when he is ready he is ready to connect you to do business.
No 2: The Online Trail
Social media is it’s so easy to follow what your customers are doing. What seminars they attending or hobbies they have or interests they follow users because it would be easy to track. What they are doing and if there’s interest or a hobby or any subject that is complementary. You can really connect with them and share your ideas share tasks and that can boost and create a very good customer connect. And lead to more opportunities isn’t it. So keep your eye on the social media for the right reasons.
No 3: The Personal Trail
Try and create a connect with your customer as a person. Look beyond contracts look beyond transactions look beyond business. Try and collaborate with him as a person. Try to understand his values his vision and what he wants to achieve as a business and as a person. See there are complementary strengths see there are supplementary strengths where you can really collaborate and create new ideas. Isn’t that powerful. So never ever miss out on any personal connect with your customer. Any company any kind of a leak. So those are my three methods of creating great customer connect and improving your business relationships. What are yours?
Please share your thoughts or if you have any questions please write to us on the e-mail shown on your screen. And we can get talking. Until then bye.
Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com
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