Paid search veteran Matt Van Wagner reflects on 20 years of Google Ads, lost PPC tactics, rising automation and moresource

Google just released its Gemini 3.8 Live and 3.8 Live Extended Thinking models and 3.8 Live is now powering Search Live on the Google app.source

Mike Ryan shares lessons from AI Max mistakes, campaign over-segmentation and advertiser overreactions to Google Ads changes.source

Chrome’s new ad metrics give advertisers more visibility into ad clutter, page quality and inventory value.source

A search can now become a chain of questions, comparisons, and decisions. Build content that supports what users ask next.source

Search can confirm a decision that was shaped before the query. Here’s where that influence comes from and what you can do.source

Find out where Claude delivers the biggest time savings across SEO, from analyzing data and localizing content to maintaining websites.source

Classify queries by intent and AI visibility to decide where to bid, influence the answer, or shift budget to demand generation.source

Automation layering techniques can be deployed to successfully make AI-driven PPC safer.source

Facebook ad performance improved in 2026, with traffic CTR rising 12.87% to 1.93% and CPC falling 14.29% to $0.60.source