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Company loses 70% of organic traffic in two months after dismissing SEO team based on misconceptions about AI search impact and traditional Google visibility.
An SEO professional reported their dismissal on October 27, 2025, after their CEO concluded that artificial intelligence was making traditional search engine optimization obsolete. The decision came despite 98% of the company’s traffic originating from Google. Within two months of the termination, the organization experienced a 70% decline in organic traffic.
According to Jake Ward, who shared the incident on social media platform X, the case demonstrates how executive misunderstanding of search technology can damage business performance. Ward, who operates Contact.so and has generated $20 million annually for clients, posted about the situation at 8:52 PM on October 27, attracting 7,557 views within hours.
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The fired professional, posting under the username BoomBrigade7 on Reddit’s SEO community six days before Ward’s post, provided additional context about the traffic collapse. The individual shared Google Search Console data showing dramatic visitor declines beginning in late August 2025. Traffic patterns revealed sustained performance through most of the year before plummeting to near-zero levels.
“SEO gets fired because CEO thinks AI is killing traditional search despite 98% of traffic coming from Google,” Ward wrote. “Traffic drops by -70% in 2 months. AI doesn’t kill traffic, bad decisions do.”
Multiple SEO professionals responding to the Reddit thread suggested the traffic decline stemmed from technical implementation errors rather than strategic decisions about AI optimization. Full-Penalty6971 noted that the timing aligned with recent Google algorithm changes affecting programmatic SEO and keyword stuffing practices across multiple websites.
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The dismissed professional clarified that management changed URLs for top-performing pages without implementing 301 redirects following their departure. “No, I checked, they straight up changed URLs of their top performing pages, no redirects,” BoomBrigade7 explained. “No Idea why they did that, but those pages just went to 0.”
This technical mistake eliminated rankings for pages that had previously generated approximately 70% of total site traffic through programmatic SEO methods. The pages had produced direct user signups, making them critical revenue drivers for the business model.
The incident occurred during a period when AI Overviews from Google reduced organic clicks by 34.5% when present in search results, according to July 2025 industry analysis. However, multiple tracking sources indicate traditional Google search continues to generate the vast majority of website referral traffic despite AI feature expansion.
Professional commentary on the situation split between those identifying algorithmic penalties and those recognizing operational failures. Ryan Monahan, responding to Ward’s post, stated: “If true, this sounds more like the site was penalized than a shift in strategy. That’s too dramatic a shift for organic to drop by that much, that fast.”
Technical SEO expert Brodie Clark addressed similar configuration mistakes in early October, noting that sites must submit individual sitemaps to Google Search Console rather than relying solely on sitemap index files. The guidance emphasized that missing technical implementations could severely impact indexing for large websites.
The case reflects broader confusion within executive leadership about the relationship between traditional SEO and emerging AI search platforms. The dismissed professional had explained to management that their pages were already appearing in ChatGPT search results, indicating that quality SEO work supports visibility across multiple discovery channels.
BoomBrigade7 described management’s decision-making: “Tried explaining, but LinkedIn crap got to him. They had already started seeing visits from ChatGPT. But didn’t agree.” The reference suggests the CEO had consumed promotional content about AI search optimization through professional social networks without understanding technical implementation requirements.
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Industry data from August 2025 shows that AI-focused optimization acronyms have proliferated throughout the year, with John Mueller from Google warning on August 14 that aggressive promotion of these frameworks may indicate spam tactics. Mueller specifically addressed GEO (Generative Engine Optimization), AIO (AI Optimization), and AEO (Answer Engine Optimization) terminology.
The confusion extends beyond individual companies. Google’s June 2025 core update affected websites globally, with ranking volatility beginning June 30 and continuing through mid-July. Temperature readings from Sistrix and Cognitive SEO tracking tools registered elevated fluctuation scores compared to typical daily patterns.
Traffic analysis from the fired professional’s Google Search Console account showed that their former employer maintained relatively stable performance through June and July 2025 before the August collapse. The data contradicted assumptions that algorithmic changes alone caused the decline.
Several Reddit commenters questioned how the individual retained access to client analytics after termination. BoomBrigade7 explained: “They had a common Gmail account with GSC and GA access that they shared with everyone. It was still logged in on my device, so I took a peek.”
This revelation prompted SEO professionals to emphasize security best practices. SEOVicc commented: “If you’re dumb enough to think ai optimization is a separate thing then you probably have a lot of people left in your accounts like that.”
The broader marketing implications center on executive understanding of search technology evolution. Traditional SEO techniques that improve content quality, technical performance, and topical authority continue to support visibility across both conventional search engines and AI-powered answer systems.
Research published in June 2025 by SEO consultant Aleyda Solis demonstrated that AI search engines retrieve content through similar mechanisms as traditional systems. The eight-point optimization framework emphasized chunk-level content retrieval, citation worthiness, and crawlability requirements that overlap substantially with established SEO practices.
Data from Brainlabs analysis in July 2025 found that 96% of links appearing in AI Overviews originated from websites ranking in the top 10 organic results. This correlation indicates that sites optimized for traditional search visibility automatically improve their chances of AI platform citations.
The financial consequences for the affected company remain unclear. BoomBrigade7 indicated they had moved on to other projects rather than seeking to restore the relationship. “How I wish, but dont want anything to do with them now. Will move on to next interesting project,” they stated.
Marketing professionals tracking the situation expressed concern about similar scenarios affecting other organizations. TopOfTheTown86 shared experiencing comparable executive misconceptions: “The CEO of our parent company told me in a meeting last week that ‘SEO is dead’ and genuinely seemed happy about it. Considering we are still getting about 130k users a month from search I think she is wrong.”
The case demonstrates particular relevance for companies employing programmatic SEO strategies. These approaches generate large volumes of optimized pages based on structured data and templates, particularly effective for e-commerce platforms, directories, and data-driven websites. However, programmatic methods require careful technical implementation to maintain search engine compliance.
Algorithmic penalties have affected programmatic SEO implementations throughout 2025. Sites hit by the September 2023 Helpful Content Update experienced their first recovery patterns during the June 2025 core update, nearly two years after initial impacts. Glenn Gabe documented recovery across 400 websites that had been severely affected by the original HCU implementation.
The incident gained additional attention because it contradicted prevailing narratives about AI search displacing traditional optimization. While Google Discover traffic has grown to represent two-thirds of referrals to news websites as of August 2025, organic search continues to generate substantial volumes for most commercial websites.
Industry observers noted that AI search traffic typically represents 2-10% of overall search referrals for most websites, though some B2C brands measure AI citations at 40-130% of their organic search traffic from Google Search Console when using specialized analytics platforms. The variance depends heavily on industry vertical and content type.
Professional SEO practitioners emphasized that recovery from technical mistakes like missing redirects requires immediate corrective action. Full-Penalty6971 summarized the redirect error: “Oof. No 301 redirects Rookie move. Fafo then I suppose!” The acronym referenced “find out” consequences following poor implementation decisions.
For the dismissed professional, competitor outreach appeared successful. “Yes sales team did that already! Got a few competitor calls lined up next week XD,” BoomBrigade7 reported, suggesting that demonstrated results attracted interest from rival organizations in the same market sector.
The situation reinforces findings from multiple 2025 industry studies showing that organic search optimization remains central to digital marketing strategies. According to January 2025 research, 72% of marketers planned to increase programmatic advertising investment, but this growth complemented rather than replaced organic visibility efforts.
Organizations navigating similar leadership concerns about AI search impact should focus on data-driven decision-making. Tracking actual traffic sources, conversion rates, and revenue attribution provides concrete evidence for the continued value of traditional search visibility alongside emerging AI platforms.
The case also highlights communication challenges between technical specialists and executive leadership. When CEOs consume trend-focused content through social media without corresponding technical context, misaligned strategic decisions can damage operational performance.
For the broader SEO community, the incident serves as a cautionary example about the consequences of abandoning established practices based on incomplete understanding of technological shifts. While AI search platforms continue expanding their reach and capabilities, the fundamental mechanisms of content discovery show substantial continuity with traditional search engine operations.
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Who: An SEO professional operating as a consultant with a small team was dismissed by their company’s CEO. Jake Ward, founder of Contact.so who generates $20 million annually for clients, shared the incident publicly. The dismissed professional posted under username BoomBrigade7 on Reddit’s SEO community. Industry professionals including Full-Penalty6971, Ryan Monahan, SEOVicc, and others provided technical analysis of the situation.
What: A company fired its SEO team based on the CEO’s belief that AI search was making traditional optimization obsolete, despite 98% of traffic originating from Google. Following the dismissal, management changed URLs for top-performing pages without implementing 301 redirects. The website experienced a 70% traffic decline over approximately two months, dropping from sustained performance levels to near-zero visitors. The pages that lost rankings had generated approximately 70% of site traffic through programmatic SEO methods and produced direct user signups.
When: The dismissal occurred before October 21, 2025, when the professional posted about the situation on Reddit. Jake Ward shared the case on October 27, 2025, at 8:52 PM. Traffic decline began in late August 2025 according to Google Search Console data, following months of stable performance through June and July. The situation developed during a period when Google’s June 2025 core update had concluded on July 17, and various algorithmic changes were affecting websites across multiple sectors.
Where: The incident occurred at a company whose specific identity was not disclosed in public posts. Traffic monitoring happened through Google Search Console, which the dismissed professional accessed via a shared Gmail account that remained logged into their device. The case gained visibility through social media platform X and Reddit’s r/SEO community forum. Industry discussion took place across multiple professional networks including LinkedIn, where the CEO reportedly consumed content about AI search trends.
Why: The CEO dismissed the SEO professional based on misconceptions that artificial intelligence was eliminating the need for traditional search optimization, influenced by promotional content on LinkedIn about AI search trends. The decision occurred despite data showing 98% of traffic came from Google and pages were already appearing in ChatGPT search results. After the dismissal, management implemented URL changes without proper technical implementation of 301 redirects, causing top-performing pages to lose all rankings. The traffic collapse resulted from operational mistakes rather than algorithmic penalties or fundamental shifts in search technology, demonstrating how executive misunderstanding of technical requirements can damage business performance.

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Adobe launches conversational AI assistant in Express on October 28, enabling creators to design and edit content through natural language interactions.
Adobe announced a new AI assistant within Adobe Express on October 28, 2025, during Adobe MAX in Los Angeles. The conversational interface enables users to generate and modify design elements through natural language commands. The beta release marks Adobe’s expansion of agentic AI capabilities beyond enterprise applications into its consumer-facing creative platform.
The AI assistant in Express operates differently from traditional template-based design tools. Users describe desired outcomes in plain language, and the system selects appropriate models, tools, and assets to execute edits. Someone requesting a “more tropical” aesthetic will see the assistant replace mountain imagery with foliage and flowers, surface saturation controls, and present color pickers with relevant tropical palettes. The system follows up with contextual suggestions such as font changes matching the new theme.
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“The new AI Assistant in Adobe Express is built to transform how you create,” said Govind Balakrishnan, senior vice president and general manager at Adobe Express. “It works with you, removing obstacles, speeding up processes and providing inspiration, so you create beyond-the-template content that represents your unique brand, business or vision.”
The technical architecture distinguishes the Express assistant from competing tools through layer-specific editing capabilities. Users can modify individual design elements—fonts, images, backgrounds—while preserving unchanged components. This approach differs from generative tools requiring complete regeneration when making adjustments. The assistant interprets ambiguous requests by drawing on Adobe’s content intelligence and creative best practices trained from professional designers.
Adobe surveyed 16,000 creators globally before the launch. The research found 81% had used generative AI experiences like Adobe Express to create content they could not have produced otherwise. More than 70% expressed interest in agentic AI capabilities to advance their creative work.
The platform supporting the AI assistant enables integrations with chatbot platforms, providing multiple access points for conversational creation. Adobe simultaneously introduced the Dev MCP Server for Adobe Express Add-ons, allowing developers to build features and integrations with conversational interfaces.
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Enterprise capabilities coming to the AI assistant include template locking, batch creation, and organizational controls. These features extend content supply chain management to broader workforces while maintaining brand consistency. Workday stated that non-designers will create professional visuals by describing requirements, making design more accessible without intimidating complexity.
Sakura Martin, global head of brand and design at dentsu, noted the enterprise approach provides confidence for employees lacking design experience while saving time for professional designers on routine tasks. Features including locked templates and approval processes enable self-service content creation within brand guidelines.
Moria Fredrickson, vice president of brand and digital transformation at Lumen, described the agent as transformative for marketers more comfortable with text. “It will allow us to unlock creativity in marketers that are more comfortable with text, giving them the power to develop fully finished, on-brand layouts rapidly without the need for design skills,” Fredrickson said.
The announcement follows Adobe’s September 10 launch of the Experience Platform Agent Orchestrator for enterprise marketing automation. That platform includes six specialized agents for audience management, journey optimization, and analytics. Over 70% of eligible Adobe Experience Platform customers already use the AI Assistant as the conversational interface for agent interactions.
Adobe’s approach to AI in Express draws on several technical foundations. The system orchestrates first-party and third-party models for specific tasks. Adobe Express includes professional-quality assets and creative tools designed for accessibility. The assistant applies creative workflows understanding composition, color harmonization, and font selection based on training from professional creatives. Content expertise embedded in the system determines which visual assets drive engagement.
The Express platform targets a broader user base than Adobe’s professional Creative Cloud applications. Adobe’s marketing organization tested AI visibility optimization on its own properties, achieving fivefold citation increases for Adobe Firefly and 200% visibility gains for Adobe Acrobat compared to competitors.
The AI assistant beta launches on desktop for Adobe Express Premium subscribers. General availability will extend access to all Express customers through the Firefly generative credit system. Additional credit packs will be available for purchase to enable more generative creation.
The release timing aligns with broader enterprise AI developments from Adobe. The company announced B2B-specific agents on October 9, including Audience Agent, Journey Agent, and Data Insights Agent for complex purchasing cycles. Cisco has been testing these agents across sales and marketing operations.
Adobe maintains what it describes as the most creator-friendly approach to AI in the industry. The company positions AI as a tool for rather than replacement of human creativity, emphasizing respect for creator rights in developing generative AI capabilities. The company’s generative AI development starts with intellectual property considerations for content creators.
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The conversational creation model in Express differs from standalone generative tools by maintaining integration with Adobe’s editing capabilities. Users can switch between natural language interaction with the assistant and manual adjustments using sliders and color selectors. This hybrid approach provides flexibility for users wanting precise control over specific elements while benefiting from AI-assisted generation for others.
Adobe’s emphasis on template evolution rather than template limitation addresses a common constraint in accessible design tools. Templates provide starting points, but rigid template structures can limit creative expression. The AI assistant transforms templates into dynamic foundations where any element can be modified through conversation, removing technical barriers while preserving design quality.
The platform’s understanding of design principles enables the assistant to maintain aesthetic coherence when executing changes. Adjusting one element triggers related modifications maintaining visual harmony. Changing a color scheme prompts the system to suggest complementary font adjustments and image treatments. This contextual awareness differentiates the Express assistant from tools executing commands literally without considering broader design implications.
Adobe’s consumer-facing AI assistant represents an extension of conversational interfaces the company has deployed across its product portfolio. Experience Cloud received AI content optimization features on September 16, 2024, enabling attribute-level performance insights and real-time experimentation. The AI Assistant Content Accelerator in Journey Optimizer generates on-brand assets optimized for target audiences.
The market for accessible creative tools has expanded as organizations require more content across channels. Traditional content supply chains struggle to meet volume demands while maintaining quality and brand consistency. Conversational interfaces lower barriers for content creation by removing technical learning curves, though they introduce new considerations around output quality and brand alignment.
The enterprise features planned for Express address organizational concerns about distributed content creation. Template locking prevents modifications to protected brand elements while allowing flexibility in permitted areas. Batch creation enables scaling production for campaigns requiring numerous variations. Approval workflows ensure content meets standards before publication. These controls balance accessibility with governance, enabling broader participation in content creation without sacrificing oversight.
Adobe’s positioning of Express as a conversational canvas reflects broader industry movement toward natural language interfaces for complex applications. The approach assumes users can articulate desired outcomes more easily than they can execute technical procedures to achieve them. Translation from intent to execution becomes the system’s responsibility rather than the user’s technical challenge.
The announcement’s timing during Adobe MAX places the Express assistant within a broader ecosystem of AI-powered creative tools Adobe introduced at the conference. The company positioned the release alongside updates to Photoshop, Lightroom, Premiere, and Illustrator, emphasizing AI integration across professional and accessible creative applications. This strategy addresses different skill levels and use cases while maintaining consistent AI capabilities across the portfolio.
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Who: Adobe, led by Govind Balakrishnan, senior vice president and general manager of Adobe Express, targeting creators of all skill levels and enterprise organizations including Workday, dentsu, and Lumen.
What: Launch of AI Assistant beta in Adobe Express featuring conversational content creation and editing, layer-specific modifications, integration with chatbot platforms, and planned enterprise features including template locking and batch creation.
When: Announced October 28, 2025, during Adobe MAX in Los Angeles. Beta available immediately for Premium subscribers with general availability planned through Firefly credit system.
Where: Adobe MAX conference in Los Angeles. Platform available on desktop initially with enterprise capabilities coming in subsequent months across Adobe’s global customer base.
Why: Adobe survey of 16,000 creators found 81% used generative AI to create content they otherwise could not produce. More than 70% expressed interest in agentic AI for advancing creativity. Organizations face content volume demands exceeding production capacity while requiring brand consistency and quality control. The AI assistant addresses these challenges by lowering technical barriers through conversational interfaces while maintaining professional output quality through Adobe’s creative intelligence and integrated editing tools.

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Advantage Media Partners, a Beaverton-based digital marketing agency, announces AI-powered enhancements to its SEO and marketing programs. Combining 15+ years of Google Partner expertise with advanced AI, the firm helps clients boost visibility across traditional search and emerging AI-driven discovery platforms.
Beaverton, OR, October 27, 2025 — Advantage Media Partners, a Beaverton digital marketing company, has announced the addition of new AI-powered services to the search engine optimization and marketing programs. Utilizing the increasingly sophisticated power of artificial intelligence, with the insights they have developed in their 15+ years as Certified Google Partners, they aim to help clients maintain and improve their visibility and reach in an online landscape where AI is becoming used more and more to navigate the internet.

Aside from using AI to further improve their marketing, advertising, and other services, Advantage Media Partners has begun providing services that address the growing share of internet traffic that is guided by AI, as well. More potential customers online are using AI-search results from tools like ChatGPT and Google’s AI Overview, meaning that websites that get picked up and featured by AI tools are more likely to pull in traffic from those sources, as well.
As such, Advantage Media Partners has incorporated AI as part of their SEO services, as part of a practice becoming known as GEO (or generative engine optimization). This is a new approach that optimizes websites and content so that they are more likely to be picked up by AI-driven tools, such as the aforementioned ChatGPT and Google’s AI Overview.
AI-driven insights are also becoming a larger part of the general services offered within their SEO package, as well. For instance, they are now using AI to optimize their title and description tag generation process, ensuring that website text features more in search engine results. They are also combining AI with Google Analytics Installation & Setup, using it to track the results of their marketing efforts in real time, as well as Google Search Console Setup & Installation, to generate SEO insights. AI is also being used in schema markup services to improve SEO and file optimization to work directly with AI crawlers (such as those used by ChatGPT) to improve how AI-driven sites and search tools can use data on the client’s website.
Driven by 15+ years of experience and hands-on work, the team at Advantage Media Partners understands that the role of AI is not to replace the insight of real humans, who can apply the human context to any strategy, but rather to enhance it. They aim to do that with their new AI-driven SEO and marketing services.
For more information about Advantage Media Partners, use the contact details below:
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Name: Advantage Media Partners
Email: Send Email
Organization: Advantage Media Partners
Address: Beaverton, OR
Phone: 888-475-7532
Website: https://advantagemediapartners.com/

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