NatWest and Google to boost UK startups with AI tools and training – Finextra Research

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News and resources on artificial intelligence systems, innovations and initiatives worldwide.
This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community.
NatWest is working with Google Cloud to support entrepreneurs on the UK lender's business Accelerator with access to AI tools, cloud technology, and expert training.
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This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community.
In a survey of 1000 businesses operating across 10 sectors, Natwest identified a number of ‘future fit’ businesses that were more likely to embrace data analysis to inform most or all of the significant decisions they make. Among the 1000 businesses sampled, those that were deemed future fit, were also almost twice as likely to have begun to implement artificial intelligence tools and capabilities compared to the average business surveyed.

To support UK businesses, Google Cloud will provide NatWest’s Accelerator community with practical training on AI implementation and digital marketing, delivered through events at NatWest’s nationwide network of Accelerator hubs and the NatWest Accelerator app.

Eligible startups will also receive Google Cloud credits to build, test, and scale their operations on Google’s infrastructure – reducing the cost and technical barriers for businesses on their AI journey.

Google will also partner with the bank on the NatWest Accelerator Pitch competition, a new £1 million competition helping to identify the next generation of UK innovators. Five entrepreneurs will take to the stage in Manchester to deliver a 15 minute pitch on their businesses’ journey and growth plans – with the winner set to receive £70,000 for their business. Entrepreneurs will be judged on their business models, innovative growth strategies, and the impact that the prize money will have on their future success.

Darren Pirie, head of the NatWest Group Accelerator, says: ” With technology evolving at an extraordinary pace, we are working hard to ensure that our customers are supported to develop the digital skills they’ll need to drive their growth. By embedding access to Google’s world-class expertise across our Accelerator, we are providing the practical support needed to help entrepreneurs understand AI and the benefits it could have for their business.”
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How AI Search Should Be Shaping Your CEO’s & CMO’s Strategy [Webinar] – Search Engine Journal

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Download your cheat sheet and checklist to start building content that works harder.
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This webinar challenges the “set it and forget it” myth that’s costing brands thousands, and reveals how smarter prompting and strategic oversight can transform your campaigns.
Walk away with a clear understanding of how AI search advancements affect performance, investment decisions, and internal capabilities.
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SearchX Equips Businesses to Lead in the AI Search Era with Breakthrough SEO Strategies – globenewswire.com

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 | Source: SearchX SearchX
Charleston, SC, May 11, 2025 (GLOBE NEWSWIRE) — SearchX, a leading-edge SEO agency specializing in Universal Search Optimization (USO), today announced a strategic expansion of its services to help businesses navigate the rapidly evolving landscape of generative AI and Large Language Models (LLMs). With tailored solutions for platforms like ChatGPT, Claude, Perplexity AI, and Google’s Search Generative Experience (SGE), SearchX is reengineering digital strategy to meet the demands of a new search paradigm. By embedding USO across every aspect of digital strategy, the agency ensures brands don’t just rank—they resonate in AI-generated responses, voice interfaces, and beyond.

As conversational AI continues to disrupt how information is discovered online, SearchX’s clients are no longer asking how to rank on Google, they’re asking how to achieve ChatGPT visibility and show up inside AI-generated responses. The agency has developed a pioneering LLM SEO framework designed to optimize content for AI-driven platforms to meet this demand.
“Search isn’t just typed anymore—it’s spoken, inferred, and generated,” said Lorenz Esposito, CEO of SearchX. “We’re helping brands understand how to become visible in these discovery channels, whether that’s through SEO for ChatGPT, Claude SEO, or Perplexity SEO. It’s no longer just about search engine optimization—it’s about AI SEO.”
What is USO?
USO is the evolution of traditional SEO into a comprehensive, omni-channel strategy built for the AI era. Unlike conventional approaches that focus solely on Google rankings, USO optimizes for visibility wherever a brand can be discovered from search engines and AI assistants to voice platforms, social search, and machine-generated overviews. USO blends technical SEO, structured content, prompt engineering, and machine learning insights to ensure brands appear contextually and authoritatively no matter where or how users are searching. At its core, USO is about building discoverability across the entire digital ecosystem, not just one platform.
Rewriting the Rules of Search
The newly launched LLM SEO Framework integrates technical SEO principles with machine learning insights, ensuring that brands appear accurately and authoritatively within responses generated by LLMs. By structuring content to appeal to how AI interprets and cites data, SearchX increases a brand’s potential for inclusion in answers from ChatGPT, Claude, Bing AI, and Perplexity.
As a result, businesses can engage customers in environments where traditional ranking models don’t apply. This includes Google SGE strategy development, which helps brands stay ahead of how Google surfaces AI-generated overviews directly on search results pages.
The firm’s AI Ranking Optimization process further enhances the credibility of content, making it more likely to be referenced, summarized, or linked in AI-generated outputs. With over 1,750 pieces of AI-ready content published, SearchX leads the field in designing digital assets for conversational AI marketing environments.
Real-Time, Conversational Discovery
SearchX’s services also extend into real-time conversational discovery, where interactions with AI assistants and voice-activated platforms demand a shift in how businesses approach keyword strategy and content logic. The agency combines SEO expertise with prompt engineering to reverse-engineer how LLMs choose and present content, helping clients secure digital real estate in this emerging ecosystem.
Esposito adds, “The question we solve today isn’t how to get to the top of search results, it’s how to be the answer inside AI. That’s where true visibility lies.”
Expanding Globally with Stockholm Launch
To better serve the growing demand for AI SEO solutions across Europe, SearchX has officially opened its new international office in Stockholm, Sweden. This marks a significant milestone in the company’s global strategy, aimed at meeting enterprise needs for scalable AI-optimized digital marketing across regions and industries.
“European brands are moving fast to adapt to the AI shift,” said Esposito. “Our Stockholm hub enables us to offer localized LLM SEO solutions that align with evolving market requirements and regulatory standards.”
Demonstrated Impact, Measurable Growth
The performance of SearchX’s AI-optimized strategies is already visible in client outcomes:
These results underscore the importance of adapting to AI search engine optimization practices now, not later. With a focus on structured, verifiable content that supports LLM comprehension, SearchX is positioned as a vital partner for businesses pursuing relevance in an AI-first future.
Shaping the Future of SEO
As search becomes increasingly powered by LLMs and generative models, the digital marketing landscape is undergoing one of its most significant transformations in decades. SearchX stands at the forefront of this shift, providing the technical guidance, content frameworks, and strategic vision necessary for brands to thrive.
With expertise across platforms, whether that’s SEO for ChatGPT, Claude SEO, Google SGE strategy, or Perplexity SEO—SearchX is leading the way for businesses ready to make their mark in AI-native environments.
To explore how an organization can build visibility and authority in the AI search era, visit https://www.searchxpro.com to schedule a free AI SEO consultation.
About SearchX
SearchX is a next-generation SEO agency headquartered in Charleston, South Carolina, with an international presence in Stockholm, Sweden. The agency specializes in AI SEO, LLM SEO, and digital strategies that position brands for success in both traditional and generative AI search environments. With over 1,750 pieces of published content and a proven track record across industries, SearchX empowers businesses to adapt and lead in the AI-driven future of search.

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SEO Software Market Size Worth USD 265.91 Bn by 2034 Driven – globenewswire.com

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 | Source: Precedence Research Precedence Research
Ottawa, April 30, 2025 (GLOBE NEWSWIRE) — The global SEO software market size was valued at USD 74.82 billion in 2024 and is estimated to rise from USD 84.94 billion in 2025 to USD 265.91 billion by 2034. The North American SEO software industry was calculated at USD 26.19 billion in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 13.67% over the forecast period.

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The SEO market is witnessing rapid expansion as businesses worldwide increasingly invest in digital marketing strategies to enhance their online visibility. Driven by the growing importance of search engine rankings and data driven marketing, SEO software has become an indispensable tool for companies seeking sustainable growth in a competitive market.
SEO Software Market Highlights (2025–2034)
Also Read: Why AI is the Next Big Thing in Social Media Strategy?
Navigating the Digital Frontier: The Expanding Realm of SEO Software
The SEO software market has evolved into a cornerstone of modern digital marketing, offering a wide range of tools such as keyword research, site auditing, backlink tracking, and content optimization. The surge in e-commerce, coupled with the digital transformation of businesses across industries, has intensified the demand for robust SEO platforms. Companies are prioritizing organic traffic generation over costly paid camping’s, making SEO solutions more critical than ever.
Also Read: How Much Are Brands Really Spending on Digital Ads?
Major Market Trends of the SEO Software Market:
Also Read: What’s Driving the Rapid Expansion of the MarTech Industry?
Limitations and Challenges
From Analytics to Automation: The Evolution of SEO Software Solutions
The developer of the SEO software market has been characterized by a shift from basic keyword tracking tools to comprehensive digital marketing ecosystems. Early SEO tools primarily focused on rankings and backlinks. However, modern platforms offer platforms offer integrated functionalities such as competitor analysis, user behavior tracking, technical SEO audits, AI-driven insights, and content marketing integration.
Also Read: AI Software Market Trends That Are Redefining Tech in 2025 and Beyond
Vendors are increasingly adopting cloud-based models, offering scalable solutions tailored to the needs of enterprises, agencies, and freelancers. Customization features, API integrations, and white-label solutions user experience and broadening application across industries.
Furthermore, partnerships between SEO software providers and web hosting service, CMS platforms, and e-commerce players are facilitating seamless integration, fostering market growth. As emerging markets continue their digital transformation journeys, the demand for multilingual, region-specific SEO tools is also propelling the global expansion of the SEO software industry.
Also Read: AI in Marketing Transforming Strategies and ROI Like Never Before
SEO Software Market Report Scope

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SEO Software Market Regional Analysis:
How North America is turning SEO supremacy?
North America holds the largest market share in the SEO software landscape, driven by a early adoption of digital technologies and a mature digital marketing ecosystem. The presence of tech giants, a high number of small and medium enterprises investing heavily in online marketing, and the continuous evolution of e-commerce platforms are key contributors.
Additionally, significant North America’s leadership position in the SEO software industry. Marketing budgets in this region priorities organic search strategies, further accelerating demand for sophisticated SEO tools.
Also Read: How Big is the AI in E-Commerce Market? Growth Stats You Need to Know
Top Countries in the SEO Software Market
How big is the U.S. SEO Software Market Size?
According to Precedence Research, the U.S. SEO software market size is calculated at USD 23.69 billion in 2025, grew to USD 26.66 billion in 2026 and is anticipated to reach around USD 75.05 billion by 2034, growing at a CAGR of 13.75% from 2025 to 2034.


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Large companies like Amazon, Walmart, and The New York Times heavily invest in SEO tools for visibility, search rankings, and competitive analytics.
Canada – Canadian digital agencies such as Search Engine People and BlueHat Marketing use cloud-based SEO platforms to serve local and cross-border clients.

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Asia Pacific a Soaring SEO Marketing
Asia Pacific is witnessing the fastest growth in the SEO software market, spurred by rapid internet penetration, smartphone adoption, and the boom in e-commerce and online services. Countries such India, China, Southeast Asian nations are aggressively investing in digital infrastructure, enabling businesses of all sizes to harness SEO strategies to capture larger audiences.
The surge in start-ups, tech-hubs, and an expanding middle-class consumer base further contribute to the meteoric rise of the region’s SEO software demand. Multilingual SEO solutions are also gaining prominence to carter to diverse linguistic markets across Asia-pacific.
Also Read: The Role of Software Consulting in Enterprise Innovation and Scalability
Major Factors Contributing to Regional Market Growth
SEO Software Market Segmentation Analysis
Enterprise Size Analysis
Large enterprises dominate the SEO software market due to their substantial marketing budgets, extensive online presence, and the need for sophisticated SEO solutions to manage vast and complex digital portfolios. These organizations leverage comprehensive SEO tools for multi-site management, competitive benchmarking, data-driven content strategies, and advanced analytics.
Furthermore, large corporations prioritize investments in automation, AI-driven SEO, and integrated marketing platforms, enabling them to maintain strong visibility and authority across global digital landscapes.

The SME segment is emerging as the fastest-growing user group in the SEO software market. As digitalization becomes essential for business survival, SMEs are increasingly adopting cost-effective, easy-to-use SEO tools to enhance their online reach.
Cloud-based SEO platforms, offering scalable features and affordable pricing models, are particularly attractive to SMEs. Their growing awareness about the importance of organic growth, brand credibility, and local SEO strategies is fueling this rapid adoption trend.
Also Read: Why Generative AI is the Hottest Trend in Tech Right Now
Type Analysis
Social media integration leads the SEO software market as brands focus on enhancing visibility through multi-channel digital strategies. SEO software tools now incorporate social media tracking, engagement analysis, and content performance metrics to drive traffic, build backlinks, and increase brand reach. The synergy between social media activity and search engine rankings is well-recognized, prompting businesses to align their SEO and social media marketing efforts within a unified platform.
Video marketing is the fastest-growing segment, driven by the explosion of platforms like YouTube, TikTok, Instagram Reels, and Facebook Watch. SEO software is evolving to optimize video content through video keyword research, metadata enhancement, thumbnail optimization, and video content indexing. With consumers increasingly preferring video content, companies are focusing on video SEO strategies to boost engagement, retention, and conversion rates, making this a vital and expanding component of the SEO software landscape.
Deployment Analysis
Cloud-based SEO software dominates the market due to its accessibility, scalability, and cost-effectiveness. Businesses benefit from real-time updates, easy integrations with other SaaS platforms, and collaborative tools that enable teams to work remotely and efficiently. Cloud solutions also offer automatic backups, enhanced security protocols, and the flexibility to scale as per business needs, making them the preferred choice across industries.
While traditionally slower in adoption, the on-premise segment is now witnessing notable growth, particularly among organizations concerned with data security, compliance, and customization. Industries handling sensitive data, such as finance, healthcare, and government sectors, are increasingly investing in on-premise SEO software solutions. These deployments offer greater control over data privacy, tailor-made customization, and seamless integration with internal systems, supporting a niche but expanding demand in the market.
You Might Also Be Interested In:
SEO Software Market Top Companies
Recent Developments
The SEO Software Market report is categorized into the following segments and subsegments:
By Enterprise Size
By Type 
By Deployment 
By Regions
Thanks for reading you can also get individual chapter-wise sections or region-wise report versions such as North America, Europe, or Asia Pacific.
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AI Girl: Create and Monetize Virtual Characters Using APOB AI – The Hans India

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The world of digital creativity is evolving rapidly, and AI girl generators are leading the charge in helping users build virtual characters that look, talk, and act like real people. Powered by artificial intelligence, these tools are more than just fun—they’re also powerful platforms for AI-based income generation.
In this article, we’ll show you how to use APOB AI’s Free AI Girl Generator, explore its creative possibilities, and break down how you can make money online using AI-generated girls.
An AI girl is a digital character created using artificial intelligence. She can be personalized in appearance, expression, clothing, and even actions—like speaking, posing, or dancing. With platforms like APOB AI, anyone can create a lifelike AI girl in minutes, no technical skills required.
These virtual characters are commonly used for:
The possibilities don’t stop at creativity—many users are using these tools to generate real income through freelancing, content creation, and digital product sales.
What makes APOB AI a standout platform is its flexibility and high-quality output. Here are some features that make it a go-to for digital creators:
Adjust everything from facial shape to skin tone, hairstyle, eye color, and fashion style.
Create realistic, anime, fantasy, 3D, gothic, or K-pop-inspired girls.
Integrate your AI girl into brand campaigns, video content, or freelance gigs with ease.
Creating your AI girl is fast and beginner-friendly. Here’s how to get started:
Step 1: Visit https://apob.ai and register for a free account. You’ll instantly receive 80 free credits daily.
Step 2: Upload a photo as a reference or build your girl from scratch using the AI Influencer Generator. Customize every detail—face, skin, eyes, outfit, and background.
Step 3: Animate your AI girl using features like Talking Avatar, Lip Sync, or Image-to-Video for added realism.
Step 4: Preview and download your result. Share it across platforms or use it in your creative projects.
💡 Pro Tip: Use the “Complete Set” mode for ready-to-go templates or “Build Your Own” for total creative freedom.
Creating an AI girl is just the beginning. Here’s how to turn your virtual companion into a revenue stream:
Turn your AI girl into a digital influencer:
Offer customized AI girl models or animated videos to clients:
Combine your AI girl with chatbot platforms to offer interactive character experiences for:
Convert your creations into downloadable assets:
Sell character designs on Gumroad, Etsy, or Creative Market
Offer themed packs: anime girl sets, gothic fashion avatars, or fantasy backgrounds
Join the APOB AI Affiliate Program to make passive income:
APOB AI combines user-friendly design with powerful AI capabilities. Whether you’re an experienced digital artist or a beginner exploring virtual content, this tool gives you all you need to create, animate, and earn.
It’s ideal for:
Explore other APOB AI tools like AI Dance Generator, Talking Photo Maker, and the AI Influencer Toolkit to expand your creative business.
The rise of the AI girl is more than a digital trend—it’s a gateway to new creative and financial opportunities. With APOB AI, you can bring your ideas to life and turn your imagination into income.
Whether you’re posting on social media, offering freelance services, or building a digital product brand, the Free AI Girl Generator gives you everything you need to succeed—without coding or design skills.
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SearchX Equips Businesses to Lead in the AI Search Era with Breakthrough SEO Strategies – Morningstar

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SearchX Equips Businesses to Lead in the AI Search Era with Breakthrough SEO Strategies  Morningstar
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Local Marketing Plus SEO introduces Two New solutions in USA & Canada – MarTech Cube

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Local Marketing Plus SEO, a digital marketing agency specializing in boosting the online presence of diverse businesses, is excited to announce the expansion of its services for trades and service industries. This move underscores the company’s dedication to offering customized solutions for businesses such as plumbers, electricians, renovation companies, and auto repair shops across the USA and Canada.
With this expansion, the agency brings a full range of digital marketing services tailored to elevate the visibility of trades and service companies online. At the heart of these services is a refined SEO strategy that uses industry-specific insights to improve search engine rankings and increase organic website traffic. By using strategic keywords and optimizing digital positioning, Local Marketing Plus SEO helps its clients maintain a robust digital presence.
Website design plays a significant role in the company’s offerings, with packages ranging from bronze to platinum to fit various budgets. Each package ensures essential features like responsiveness and optimization, helping client websites look professional and work seamlessly on all devices. This approach not only enhances the user experience but also helps retain visitors. To learn more about their website design services, visit the Local Marketing Plus SEO website.
“We understand the particular challenges trades and service industries face in establishing a powerful online presence,” says Jo Ann McLellan, CEO of Local Marketing Plus SEO. “Our objective is to empower these businesses with tools and strategies to stand out in a crowded digital market.”
The agency is also expanding its AI virtual assistant offerings. Recognizing the need for automation in customer interactions, this service enhances scheduling, customer support, and lead conversion. As a result, businesses can manage daily operations more efficiently while boosting customer service standards. Information about the AI virtual assistant services is available on their site.
In addition, Local Marketing Plus SEO provides Google Services, including the setup and optimization of Google My Business pages. This service is vital for ensuring businesses are prominently displayed in local searches, helping attract more nearby customers. Reputation management is another key service, assisting businesses in managing customer reviews and maintaining a positive online image.
Jo Ann McLellan adds, “Trades and service businesses have been a priority for us for years, and this expansion reaffirms our commitment to that sector. We’ve witnessed the positive impact of our strategies on our clients’ ability to grow and sustain their operations, and we’re thrilled to offer even more value with this initiative.”
Local Marketing Plus SEO maintains an active social media presence, sharing insights and updates on its official LinkedIn page. Those interested can visit their website to learn more about the services available to improve their digital marketing strategies and online presence. For updates and more engagement, businesses can also follow Local Marketing Plus SEO’s official LinkedIn page.
By customizing its services to fit the unique needs of each client, Local Marketing Plus SEO remains a trusted partner for businesses looking to enhance their digital marketing efforts. The company’s focus on staying ahead of industry trends while delivering effective strategies has cemented its reputation in the digital marketing field.
Businesses hoping to boost their online engagement and expand their customer reach are encouraged to explore what Local Marketing Plus SEO offers. Visit https://localmarketingplus.ca/ or connect with their knowledgeable team for more details.


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