Everything evolves with time, from human culture to the technology that makes its way into our day-to-day lives. Artificial intelligence (AI) is one of the rapidly developing technologies that’s found its way into nearly every facet – from industry and business to smart thermostats and AI-assisted driving tools. One of the most promising – and potentially challenging – applications for AI is its effects on search engines, and by extension, search engine optimization (SEO). While there are benefits to AI’s capabilities, its use in digital marketing has raised almost as many questions as it’s answered. Search engines have come a long way in the past 20 years. Increasingly sophisticated algorithms have broadened the scale, while improving the accuracy, of the search engine results for each query. In the past, search engine algorithms relied on keyword matches to provide relevant results. Now, search engines rely on a combination of different AI technologies, such as machine learning (ML), natural language processing (NLP), and semantic search – the key aspect of understanding the context and intent of searches. Google has been at the forefront of AI technology to enhance search results. In 2015, Google introduced RankBrain, an AI-driven solution that had an impact on search engine rankings. The brand has also implemented Bidirectional Encoder Representations from Transformers (BERT) in 2019 and Multitask Unified Model (MUM) in 2022. With each release, Google has provided more advanced capabilities. But there’s a caveat – with every major change, the variables that affect SEO and search engine rankings have experienced a ripple effect. Traditional SEO tactics like relevant keywords and domain authority still have their place, but there’s more to focus on than the old rules. New ranking factors and requirements are emerging with the addition of AI technologies, leading to some new considerations to earn the visibility you want. One of Google’s most important factors is the experience, expertise, authoritativeness, and trustworthiness guidelines, or the E-E-A-T guidelines. As the name suggests, Google considers the experience of the content creator, their expertise and authority in the industry, and their overall trustworthiness to determine the content’s rankings. In many cases, Google positions itself as the top result for user queries. The content is often accurate, extensively researched and supported, and written by creators with subject matter or industry expertise. With new AI technologies at play, this will likely become more important. Users trust Google results because of the consistent experience it provides. If every user query was met with high-ranking results that are irrelevant, outdated, or have poor performance, they would no longer trust or turn to the search engine. One of the most important metrics to watch is the bounce rate. A high bounce rate indicates that the engagement with the on-page content is lacking in some way. Improving your site’s navigation system, structure, and performance can improve your bounce rate and earn you a higher place in the search engine results page. Technical SEO has always been a staple of strong SEO. Google and other search engines want to provide users with the most relevant and helpful information, but it needs to be in a format that’s quick and simple to access. The quality of the content has no value if the user has a frustrating experience. Your brand still needs to pay attention to technical SEO. Focus on the speed and overall performance of your site and make them mobile friendly. You should also use structured data markup, or schema markup, to categorize your content and help search engines index it effectively. Ai-driven search engine algorithms have already had effects on SEO, but we can expect more to come in the future. Here are some predictions for the future of SEO with the addition of AI: Search engines are becoming increasingly in-tune with user intent and needs, especially with the digitization of data in search history, IP locations, and frequented pages or topics. AI algorithms will likely supercharge this, providing a deeper understanding of the users’ preferences and habits to provide more relevant and personalized results. Voice assistants like Amazon Alexa, Google Assistant, and Apple’s Siri are highly popular, giving users the convenience of searching for products or services with just their voice and delivering results. AI-powered voice recognition technology underpins these devices, and we can expect that to continue learning and evolving with more use. in response, brands may need to adjust SEO strategy to include more long-tail keywords and conversational queries. Search engines providing direct answers to queries, instead of the user clicking on different results, is a growing trend. The “zero-click search” provides these answers in knowledge panels, featured snippets, or AI overviews, leading to lower click-through rates for websites. While this can be difficult to navigate, establishing authority to become the source for a direct answer can boost your visibility in the search results pages. AI technologies are part of virtually every industry, including digital marketing. As more changes come, it’s crucial to adapt your SEO strategy to meet these evolving requirements and continue to earn top spots in the search engine results pages – and keep an eye on what’s on the horizon with AI-driven search algorithms.
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Unite.AI is committed to rigorous editorial standards. We may receive compensation when you click on links to products we review. Please view our affiliate disclosure. SEO (Search Engine Optimization) requires a multifaceted strategy that includes researching competition, analyzing what keywords are capable of driving traffic, creating an external and internal link building strategy, and optimizing page loading speed. Below we feature the best SEO tools to increase your odds of ranking high in Google. Many recognize Jasper as the best overall AI writing assistant, leading the market with its impressive features and quality. You first provide it with seed words, which Jasper then analyzes before creating phrases, paragraphs, or documents based on the subject matter and tone of voice. It is capable of instantly producing a 1,500-word article. The platform has more than 50 AI content generation templates, including blog posts, emails, marketing copy, Facebook ad generator, Google ad generator, meta title and description, press release, and much more. Here is a look at some of the best features of Jasper: We also Compare Jasper Vs. Copy AI & Jasper Vs. Scalenut. Read Review → Visit Jasper →
Surfer is primarily a tool for generating SEO content, some of the core functionalities include: Outline Builder – Use the built-in Outline Builder to structure your content into a detailed outline complete with unique potential headings and questions. Topic Discovery – Discover dozens of relevant topic clusters in a matter of minutes, this enables a strategy to target different keywords. Keywords Volume & Search Intent – Check search intent for your target audience and evaluate monthly search volume and keyword difficulty at a glance. While Google does offer this functionality for free via the Google Keyword Planner, this tool is easier and less frustrating to use. Internal content structure – This is seamlessly optimized by using real-time metrics for structure, and word count. AI Writing – Utilize the full power of Surfer to write well-researched and high-quality articles. AI Content & Plagiarism – While some affiliates may choose to rely on AI generated content, this could result in a Google penalty, this is why the built-in plagiarism and AI content checker is an important tool if you want to avoid penalties. Read Review → Visit Surfer SEO →Exploding Topics is a premier trend analysis platform, essential for discovering emerging trends across diverse sectors. This tool excels at identifying nascent trends poised to gain significant traction within a 12-24 month horizon, providing a strategic edge in trend foresight. It is specifically designed to detect promising trends before they hit the mainstream, making it invaluable for uncovering what to write and report on for SEO purposes. The platform uses a combination of AI-driven data aggregation and expert human analysis to ensure both accuracy and depth in its trend predictions. By scouring numerous online sources such as social media, search engines, and news sites, Exploding Topics collects and analyzes data using advanced algorithms and natural language processing techniques to identify and predict emerging trends. Its user-friendly interface allows users to explore and track trends effortlessly, enhancing the ease of trend analysis and forecasting. The tool can also be used for keyword research, and offers more comprehensive and up-to-date data than competing tools. Exploding Topics is a crucial tool for anyone looking to stay ahead in their field, offering early access to emerging trends and actionable insights that inform strategic business decisions. Its focus on uncovering under-the-radar trends with high growth potential makes it an invaluable resource for optimizing SEO efforts and staying informed about what to write and report on in various industries. Read Review → Visit Exploding Topics → Rank Math is a comprehensive SEO plugin for WordPress that simplifies the process of optimizing content according to best practices. It offers built-in suggestions, customizable SEO settings, and control over which pages are indexable. Rank Math integrates with both the Gutenberg and Classic Editors and supports over 20 schema types, including FAQ and HowTo, to help users win rich snippets. One of the standout features of Rank Math is its AI capabilities, which significantly enhance the content creation and optimization process. The plugin includes over 40 AI-powered tools designed to streamline SEO and content creation. Rank Math’s Content AI can generate SEO-optimized articles with just one click, offering a variety of high-converting templates. The AI tools can perform keyword research, generate new topic ideas, outline posts, and write substantial content in minutes, drastically reducing the time and effort required compared to traditional methods. Content AI also provides personalized content recommendations and ensures a consistent brand voice, supporting multiple languages and integrating seamlessly with the WordPress Block Editor, Elementor, and Divi. With features like bulk generation of SEO titles and descriptions, advanced snippet previews, and robust AI-powered SEO meta and OpenGraph tags, Rank Math enables users to create content that ranks well on search engines. The AI Command Center and RankBot further enhance productivity by offering tailored SEO advice and managing multiple content projects simultaneously. Overall, Rank Math leverages AI to provide a powerful and user-friendly SEO solution that helps WordPress users optimize their sites efficiently and effectively. Visit Rankmath → Scalenut is essentially an all in one marketing tool and is designed to scale. It enables you to quickly and get the entire keyword plan for your niche and to generate a content management strategy to dominate these terms. The software is divided into 4 sections: Research – Uncover insights and build a strategy that works by getting all the insights and semantic key terms you need to outpace your competition. Create – Write SEO content that ranks by using the most advanced versions of NLP and NLU (Natural Language Processing & Natural Language Understanding). It offers real-time optimization based on SERP statistics, and offers content that can deliver. Optimize – Get real-time feedback on where your content stands with a dynamic SEO score. Improve on the go, no more revisions! Marketing Copy – Write persuasive copy that brings conversions with 40+ AI copywriting templates. This includes the following: Claim a 20% discount off the monthly subscription fee. Discount Code: FOREVER20 We also Compare Scalenut Vs. Jasper. Read Review → Visit Scalenut →
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Imagine a world where writers never face burnout, marketers launch campaigns in minutes instead of weeks, and small businesses compete with industry giants on content quality. This isn’t science fiction—it’s happening right now through AI-generated content. From personalized shopping recommendations to breaking news summaries, artificial intelligence is reshaping how information reaches us. While debates about authenticity continue, the tangible benefits of AI content generation are already revolutionizing industries, democratizing creativity, and solving real-world problems at unprecedented speed. The immediate advantages of AI-generated content extend far beyond simple automation. Consider that 64% of marketers using AI report increased efficiency in content production, according to a 2024 Semrush study. This efficiency translates to tangible business outcomes: faster campaign launches, consistent brand messaging across channels, and resources freed for strategic work. For e-commerce sites, AI dynamically generates thousands of unique product descriptions in minutes—something that previously took teams weeks. One fashion retailer saw a 30% reduction in bounce rates after implementing AI-generated descriptions that addressed specific customer search queries. Crucially, AI excels at personalization—a key driver for modern engagement. Netflix’s recommendation engine (powered by AI) saves the platform $1 billion annually by reducing subscriber churn. Similarly, AI-generated email subject lines boosted open rates by 41% in HubSpot’s 2023 case studies. By analyzing user behavior, location, and past interactions, AI crafts content that resonates individually rather than broadcasting generic messages. This hyper-personalization builds deeper customer relationships while optimizing conversion funnels. Unlike human teams constrained by bandwidth, AI scales effortlessly. Startups like Jasper and Copy.ai enable businesses to: A travel agency client of mine generated 800 localized blog posts targeting niche destinations in 48 hours—a task impossible manually. Their organic traffic grew by 70% in three months, proving that scalability, when guided by human strategy, creates competitive advantages. Traditional content creation involves heavy resource allocation: writers, editors, designers, and distribution specialists. AI slashes these costs dramatically. Forrester Research notes that companies using AI content tools reduce production expenses by 40–60% while doubling output. These savings can be redirected toward creative campaigns, market research, or customer experience enhancements. While benefits are compelling, misuse of AI-generated content carries risks—from factual inaccuracies to brand reputation damage. The key lies in strategic implementation. Google’s 2023 E-E-A-T guidelines explicitly reward content demonstrating “first-hand expertise.” This means AI drafts should always be: The Associated Press uses AI to generate earnings reports but employs journalists to add context and analysis. This hybrid approach maintains trust while leveraging speed. As AI ethicist Dr. Alice Thorne states: “AI is your co-pilot, not your autopilot. Human oversight transforms useful content into invaluable content.” Implement these safeguards to maintain standards: A mid-sized publisher I advised reduced factual errors by 90% after introducing a three-step verification process involving AI-generated drafts, SME reviews, and legal vetting. Emerging innovations are addressing current limitations. Google’s Gemini 1.5 processes 1 million tokens of context, enabling deeper topic understanding. Meanwhile, “AI watermarking” initiatives led by the Coalition for Content Provenance and Authenticity (C2PA) enhance transparency. Expect near-future advancements like: Businesses that strategically adopt AI content tools today aren’t just saving time—they’re future-proofing their communication in an algorithm-driven world. Q: Can AI-generated content rank well on Google? A: Yes, when properly optimized. Google ranks content based on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), not creation methods. AI drafts require human enhancement: adding unique insights, verifying facts via authoritative sources like the FTC’s guidelines on AI, and ensuring depth. Properly optimized AI content often ranks equally with human-written pieces. Q: What are the ethical concerns with AI content generation? A: Key issues include plagiarism risks, factual inaccuracies, and disclosure transparency. Ethically, businesses should: 1) Disclose AI use where appropriate (e.g., academic/workforce applications) 2) Verify all claims against primary sources 3) Avoid generating sensitive content (medical/legal advice) without human oversight. The World Economic Forum’s AI ethics framework provides detailed guidance. Q: How does AI content handle SEO optimization? A: Modern AI tools integrate directly with SEO platforms. They analyze top-ranking content, suggest semantic keywords, and structure drafts with header hierarchies. However, humans should refine meta descriptions, internal linking (like connecting to related digital marketing trends), and user intent alignment. AI accelerates foundational work—strategic optimization remains human-driven. Q: Will AI replace human content creators? A: Unlikely. While AI handles repetitive tasks (product descriptions, data reports), humans excel at storytelling, emotional nuance, and original analysis. Demand for editors, prompt engineers, and AI-content strategists is surging. The future involves collaboration—AI as a productivity enhancer, not a replacement. Q: Which industries benefit most from AI-generated content? A: E-commerce (product catalogs), news organizations (financial/weather reports), customer service (chatbots), and digital marketing agencies lead adoption. Even healthcare uses AI for patient education materials, though with rigorous review. Industries relying on creativity or subjective analysis (e.g., poetry, investigative journalism) use it more selectively. Q: How do I start implementing AI content generation? A: Begin with low-risk applications: social media posts, SEO meta descriptions, or internal documentation. Use reputable platforms like Claude or ChatGPT Enterprise. Gradually expand as you develop quality control workflows. Always prioritize tools with transparency about their training data and limitations. Disclaimer: This article discusses AI-generated content based on current industry practices. Results may vary depending on implementation. Always verify critical information with official sources and comply with local regulations. AI tools should augment human judgment, not replace professional expertise in sensitive domains. Type above and press Enter to search. Press Esc to cancel.
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Tools > Keyword Rank Checker Tool Track your real rankings across 1B+ keywords. No estimates. Just live position data updated every 24 hours with traffic impact for each term. Blog > Free Google Rank Checker: Find Your Top Ranking Keywords Contents: Share: You can use the Google rank checker to find your top keywords driving the majority of traffic to your site. This tool provides a basic ranking check for free. All you need to do is enter your domain, and it will show you the latest ranking data for your keywords on Google. There are two types of analyses you can perform with this website rank checker: With these insights, you can see what's exactly working for you and the discover new keyword opportunities that your competitors are capitalizing on. While signing up isn't needed, you can explore the data in greater detail for additional ranking keywords by creating a free Semrush account. Did you know that if you’re not on the first page of Google, 99+% of searchers will never see your site? To make sure you’re getting valuable traffic, you’ll want to check your position in Google’s search engine results pages (SERPs) and fight for a spot on the first page. According to the latest SEO statistics, Google gets more than 90% of all search traffic. Tools like ChatGPT don’t come close – at least, not yet. And ranking on the first page is super important. As a first step, I recommend checking your current positions using the tool at the top of this page. All SEO begins from How often should I check my rankings? As an SEO beginner, checking once a week is enough. This will allow you to review the overall trend without worrying about normal daily fluctuations. First, scroll up to our free keyword rank checker at the top of this page. Enter your website domain (or a competitor's domain) and click “View Rankings". Review your results to see which SEO keywords are currently driving traffic to your site. These may not be the keywords you expected – but don’t panic. Let’s run through the columns. The Keyword column in the Google rank checker shows you the keywords that are driving the most traffic. Our Google rank checker tool estimates the amount of traffic that each keyword is responsible for, which is displayed in the “Traffic %” column. Here’s an example of a coffee retailer whose brand name drives more than 68% of its traffic. This site also gets 1.1% from the commercial keyword “organic coffee”. Commercial keywords, like a brand name, satisfy searchers who are looking to research products. "Organic coffee" is also a commercial keyword since searchers tend to be looking for a product to buy. Our free keyword checker doesn’t show you the search intent, but a free Semrush accountwill provide you that information, so it’s worth signing up to verify the intent. The “Rank” column shows you the current ranking position in the Google results when someone searches for the keyword. Remember: the vast majority of search engine traffic goes to positions 1-3. (That means the first, second, and third result, once you scroll past the ads and AI overviews in the search results.) If you see an arrow next to your ranking, it indicates that there has been a recent change. Green arrows show improvement in the keyword rank, and red arrows represent a decline. What if rankings suddenly drop? If you see a red arrow, it indicates your rankings dropped on Google. Don't panic! Remember that Google’s systems constantly make small adjustments to rankings. Your site could move up and down from one day to the next, based on things like how people are engaging with your site. That’s why there’s no need to check your rankings every day in most cases. Seeing a consistent fall in your position? If the drop is significant, and gets worse over a few weeks: SEO isn’t an exact science. There are a ton of moving parts. The trick is to understand why the drop happened so you can course-correct. “Volume” is a measure of how many times a keyword is searched for in an average month. Keep in mind that search volume is an estimated value. (I’ve targeted keywords with a volume of “0” and still generated traffic that converted well.) You can get more clues from the “Search Trend” charts at the end of each row. These charts show you how the volume is changing – super helpful when tracking seasonal keywords and trending topics. These two metrics indicate how much competition you have. First, “KD %” stands for keyword difficulty percentage. This metric is most useful for small sites that are still building organic traffic (which means traffic from Google and other search engines). While starting SEO as a beginner, it’s usually best to focus on low difficulty keywords. Low difficulty and high volume is the ideal combination. It can be difficult to find keywords with those characteristics. They are out there, though, and you can use this free keyword difficulty checker to find them. Moving on, “CPC” stands for cost-per-click. It’s a metric most used in search engine marketing. The cost-per-click is the amount you would have to pay for a click if you ran ads for that keyword. (The more people are competing for it, the higher the cost.) While CPC isn’t an SEO metric, it can be handy to know which keywords are attracting the highest bids. This indicates there are brands competing for the traffic from that keyword and consider it to be worth paying for. Number of results is a simple metric that shows you how many results show in Google’s results when you search for the keyword. Take this with a pinch of salt! Semrush is very accurate overall, but the number of websites, web pages, and domains is constantly changing. The number of results column just gives you a general idea of what you’re up against. Explore competitors’ website traffic stats, discover growth points, and expand your market share. The primary goal of all SEO is to rank as high as possible on Google. This is what gets you Before you can rank higher on Google, you need to decide the specific keywords to target. The first step is getting into the head of a customer and ‘speaking their language’. What would your ideal customer search for if they needed your services? If you’re stuck, there is an easy way to take a shortcut. Use the rank checker (top of this page) to check a competing website. See what they rank for. That can kick-start your brainstorming process. The actual keyword itself isn’t the only factor. If you’re a beginner in SEO, it’s best to target keywords with lower difficulty first. For example, specific phrases like "affordable plumber in Chicago" are easier to rank for and more targeted than just "plumber". Google wants to show users the most helpful content. Professionals who write and edit a ton of content (like me) hear this phrase all the time. But what does ‘helpful’ actually mean? Google has a set of standards for its quality for reviewers to follow when assigning a Page Quality (PQ) rating. It’s called the Quality Rater’s Guidelines. And it reveals precisely what Google is looking for in a high quality web page. The QRG says: “High quality main content should be satisfying for people visiting the page. High quality main content shows evidence of effort, originality, talent, or skill. For informational pages, High quality main content must be accurate and consistent with well-established expert consensus when such consensus exists.” So it’s clear that you need to: The guidelines also state that you should not rely heavily on AI-generated content as a fast way to produce large amounts of content. It might indicate a lack of effort. The QRG says: “The Lowest rating applies if all or almost all of the main content on the page (including text, images, audio, videos, etc) is copied, paraphrased, embedded, auto or AI generated, or reposted from other sources with little to no effort, little to no originality, and little to no added value for visitors to the website.” Google also wants to see that your business is directly connected to the type of content that you create. Writing content around a specific topic, or niche, is called building topical authority. And to demonstrate that your business knows its stuff, you’ll need to show evidence of EEAT. EEAT stands for expertise, experience, authoritativeness, and trust. Google has created a diagram to explain how trust is supported by the other three factors. If your content creators are experienced, have known qualifications, or can prove their expertise in another way, people will trust what they say. For example, a nutritionist who writes about fitness topics is likely to be considered a trusted source of information about supplements. It would be great if you could write interesting content and instantly achieve a great ranking position. But quality is not enough on its own. Once you have good content, make sure Google can understand it. Optimization is the final step in the process. Content optimization is a big topic. These are just the basics. We’ve got more tips in this guide to improving on page SEO. Once you’re happy that you’ve optimized your content, go ahead and publish it. How long does it take to rank on Google? For new websites, it typically takes 3-6 months to start ranking for less competitive keywords. For more competitive terms, it can take 12+ months of consistent effort to achieve a good keyword ranking position. Content that's outdated loses rankings over time. There can be many reasons for this, and I touched on some earlier: To combat this, you can: Content updates should be part of your SEO maintenance strategy. For more information, you can check out our guide to content audits, which includes a free template. While I don't recommend checking your rankings every day, you still need to keep a pulse on your search presence to make sure you're able to act fast if your keywords start dropping. At the same time, rank tracking helps you stay informed about the keywords that are rising on Google for you, so you know exactly what's working and what isn't. But rank tracking is continuous process. As a result, it's beyond the scope of free tools that can only perform a basic rank check for your domain when prompted. Instead, you'll for long-term SEO planning, you need paid tools to monitor your search performance. The Semrush Position Tracking tool is perfect for this. It tracks your positions on Google comprehensively. In addition to positions, Semrush also gives you a clear picture about the SERP features like AI Overviews and featured snippets that you're currently occupying. You can also track your rankings in Google AI Mode and AI tools like ChatGPT. With automatic tracking across the board, I find that it greatly enhances my ability to spot underperforming keywords that I can boost back to the top with a careful content update. At the same time, I can find my best keywords and optimize them for conversions. The pages with the highest visibility give you the best chance for converting that traffic into paying customers, so don't hesitate to experiment with adding conversion elements. Hopefully, you’ve learned how our Google rank checker can help you to get more traffic to your site, so let’s clear up a few questions before I wrap up. No, you don’t need to pay to rank on Google. You can pay for Google Ads; they appear at the top of results. But organic rankings come from creating helpful content and following a good SEO strategy. Fortunately, there are a ton. Here are some I recommend you start with: That said, don’t sign up for a bunch of tools that will overwhelm you. Remember these key SEO tips: From here, I recommend these additional SEO resources for beginners who want to rank on Google: Use real-time topic data to create content that resonates and brings results. Exploding Topics is owned by Semrush. Our mission is to provide accurate data and expert insights on emerging trends. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc. Use real-time topic data to create content that resonates and brings results. Share Newsletter Signup By clicking “Subscribe” you agree to Semrush Privacy Policy and consent to Semrush using your contact data for newsletter purposes Written By Claire Broadley Freelance Content Editor Claire Broadley is the Lead Editor at Exploding Topics, where she oversees editorial workflows, SEO strategy, and content quality…. Read more Learn to rank in ChatGPT search with tactics that drive brand mentions and & citations. Get your products and brand featured in top AI recommendations with these tips for e-commerce stores. I looked at quality of AI visibility tracking, usability, and depth of actionable insights offered by top AI search monitoring tools. Here's what I think. Programmatic SEO is a useful way to create high-converting pages at scale—but it only works for certain industries and search terms. Five industry experts explain why. Our regularly-updated list of popular and trending Google search terms.
