Video: Google AI Mode Visual Update, Ads Reporting Updates, ChatGPT Instant Checkout and More – Search Engine Roundtable
This week we covered the Google AI Mode news that it is more visual for many queries, including shopping queries. Google AI Mode agentic capabilities can now be opted into. Google AI Overviews tests a sticky citations box. Google Shopping Ask Stores feature is being tested. Google’s Liz Reid as interviewed again about AI Search. Google said the old domain history sometimes needs to be shaken off. I posted the monthly Google webmaster report. Google Search rolled out the emoji answer box. Google is testing removing the underline from the title link in the search results. Google Business Profiles has a spike in suspensions. Google is testing product reviews labeled as incentivized. Google Ads Performance Max has introduced new segmentation options in asset reporting and channel reporting features. Google Ads has new message asset requirements. Google Ads reporting may not be impacted by the num 100 change. Google will remove more lodging listings with inaccurate pricing. Google AdSense has a new traffic source breakdown report. Bing has new large image ads in Copilot boxes. ChatGPT launched Instant Checkout with Agentic Commerce Protocol. That was the search news this week at the Search Engine Roundtable.
Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai – this tool empowers writers to write better and more efficiently, so check it out.
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Search Topics of Discussion:
- 0:00 – Introduction
- 0:46 – Google AI Mode With More Visual Responses & Visual Fan-Out Technique
- 1:41 – Google AI Mode Agentic Capabilities Opt In
- 2:29 – Google AI Overviews With Sticky Citations As You Scroll
- 2:43 – Google Shopping Ask Stores AI Chat
- 3:05 – Google’s Elizabeth Reid Interviewed On AI, Search, Blue Links, SEO & More
- 3:40 – Google: Old Domain History/State Needs Time To Be Shaken Off
- 4:32 – October 2025 Google Webmaster Report
- 4:42 – Google Search Rolls Out Emoji Answer Box
- 5:04 – Google Tests Dropping Underline From Search Result Snippets On Hover
- 5:23 – Google Business Profile Suspensions Spike
- 5:57 – Google Reviews Labeled Incentivized
- 6:20 – Google Ads PMax Segmentation In Asset Reporting & Channel Reporting Features
- 6:55 – New Google Ads Message Assets Requirements
- 7:25 – Is Google Ads Reporting Also Impacted By Num=100 Change?
- 8:10 – Google To Remove More Lodging Listings With Inaccurate Prices
- 8:33 – New Google AdSense Traffic Source Breakdown Report
- 8:48 – Microsoft Tests Large Images In Bing Search Copilot Ads
- 9:01 – ChatGPT Gets Instant Checkout With Agentic Commerce Protocol
- 9:36 – Conclusion
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Google’s 2025 AI Search Updates: Rethinking SEO for User Intent – WebProNews
Evolving AI Integration in Search
Google’s latest AI enhancements to its search engine, unveiled in a September 2025 update, mark a significant shift toward more intelligent, context-aware querying. According to the official announcement on Google’s blog, the company is expanding its AI Mode, powered by advanced Gemini models, to handle complex, multi-faceted searches with greater precision. This includes breaking down user queries into sub-tasks, performing deeper research, and delivering synthesized responses that draw from a broader array of sources. For search marketing experts, this evolution means rethinking traditional optimization strategies, as AI-driven results prioritize user intent over keyword density.
The update introduces “Deep Search” as a core feature within AI Mode, enabling the system to explore topics in greater depth by cross-referencing real-time data and historical context. Insights from Search Engine Land highlight how this builds on prior spam and core updates earlier in the year, such as the August 2025 spam rollout that targeted low-quality content. Marketers must now focus on creating authoritative, multifaceted content that aligns with AI’s ability to infer connections across domains, potentially reducing visibility for sites reliant on superficial SEO tactics.
Implications for SEO Strategies
Recent posts on X from industry leaders like Sundar Pichai emphasize the agentic capabilities of these updates, where Search can now perform actions like calling businesses or generating personalized plans. This agentic shift, as detailed in a thread by Robby Stein, transforms Search from a passive tool into an active assistant, which could diminish the role of organic listings in favor of AI-generated summaries. For experts, adapting involves optimizing for conversational queries and ensuring content is structured for easy AI parsing, such as through schema markup and entity-based linking.
Moreover, the “Perspective” algorithm update in September 2025, as explained in a recovery guide from Digitxl, has caused volatility in over 40% of search results, emphasizing genuine user value over manipulative practices. This aligns with Google’s push for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) in an AI era, where machine learning models evaluate content credibility more rigorously. Search marketers should audit their sites for AI compatibility, incorporating multimedia elements and user signals to thrive.
Navigating Volatility and Opportunities
Drawing from news on DigitalPRacer, the update integrates stronger mobile-first indexing and AI-driven user signals, reshaping rankings for sites that adapt quickly. Experts are advised to monitor tools like Google Search Console for fluctuations, as the rollout continues to influence global traffic patterns. Posts on X from figures like Aleyda Solis underscore the need for informational sites to enhance depth, especially after spam updates penalized shallow content.
In parallel, The Drum discusses branding implications, noting how AI Mode’s personalization could favor brands with strong digital footprints. For insiders, this means investing in AI-optimized content strategies, such as creating query-specific hubs that anticipate sub-questions. As Google expands AI Mode to over 180 countries, per X updates from Greg Sundberg, global marketers must localize efforts while leveraging tools like Gemini for predictive analytics.
Future-Proofing Search Marketing
The integration of features like live voice chat and real-time summaries, as highlighted in Medium’s AI news roundup by CherryZhou, positions Google ahead in the AI search race. This could disrupt traditional ad models, pushing marketers toward performance-based metrics tied to AI interactions. To stay competitive, experts should experiment with AI tools in Chrome, as noted in Lumar’s September SEO news, to understand emerging patterns.
Ultimately, these updates signal a paradigm where search marketing evolves from link-building to holistic user engagement. By prioritizing high-quality, intent-driven content, professionals can capitalize on AI’s strengths, ensuring sustained visibility in an increasingly intelligent ecosystem. As volatility settles, the focus remains on adaptability, with ongoing monitoring key to long-term success.
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What the Heck Are AEO and GEO—and Why Haven’t We Heard of Them? – www.hastingsstargazette.com
“We built Spave to turn everyday spending into social impact—no extra decision-making, no change in behavior. But here’s the honest truth: we’re bootstrapped and spunky—turning micro-amounts into meaningful impact with every swipe—yet, the internet barely notices us.
SEO used to be our fallback. Until we realized the fallback’s on its way out. Now, AEO and GEO are writing the rulebook—and we’re about to learn it. Let us tell you what they actually mean, why they’re relevant—and how we’re figuring them out, one blog post at a time.”
SEO (Search Engine Optimization): The classic playbook—keyword strategy, backlinks, technical polish—to rank well in Google or Bing listings.
AEO (Answer Engine Optimization): Tailors your content to pop up directly in AI assistant answers—think concise FAQs, conversational Q&A, schema markup. It’s about being quoted, not just indexed.
GEO (Generative Engine Optimization): A step up—ensures your content is citable in AI-generated responses (a.k.a. getting “remembered” by LLMs). It’s not just being found; it’s being included in the narrative.
SEO still matters—especially when someone is searching directly for “Spave app” or “social giving platform.” But we’re a lean, mission-first startup with cooler things to build than endless backlinks.
AEO and GEO unlock new distribution: Imagine AI chatbots (like ChatGPT or Gemini) serving up:
“Spave lets you give while you spend—with every transaction supporting causes you care about.”
That’s trust. That’s exposure—without ad spend.
**Structured Q&A Sections**
Example:
Q: “How does Spave turn spending into giving?”
A: “Each time you spend, Spave links a portion to a goal automatically—empowering impact with no extra effort.”
Schema Markup (FAQ / Q&A)
Developers: this is approachable with plugins or a few lines of code—boosts AI readability and citation.
Brand Mentions & Community Signals
Ask your team to post on fintech slack channels, community forums, or as guest commentary—every mention helps build the “brand authority” LLMs look for.
Post Title: “How Spave Makes Every Spend a Chance to Save and Give”
We structure it with clear headers, bullet Q&A, and schema. Then we monitor:
Does ChatGPT or Gemini reference our content in answers?
Do branded searches or app sign-ups tick up?
That’s our first experiment—lightweight, but high-ROI if it works.
“We bribed developers with pizza to add FAQ schema—worth every cheesy byte.”
Because guess what? It’s not only effective—it’s fun, collaborative, and tangible. No S-E-O lingo needed, just a clear purpose: make AI like us.
SEO gives us foundational visibility for search-savvy users.
AEO ensures we show up in direct AI answers (zero clicks, full impact).
GEO helps us enter the generative AI narrative itself—being cited, not just searched.
Layering all three means even lean mission-driven startups like Spave can be visible, trusted, and discoverable in the brave new world of AI-first search.
Fix that schema markup with the Dev Team (pizza may or may not be required—up to you).
Help us track AI mention metrics (AI mentions in ChatGPT responses, branded search volume, referral traffic).
Let’s draft the next post—maybe: “Why We Don’t Just Blog—we Q&A.”
If you’re a SaaS or startup leader wondering where to start, you don’t have to do it in isolation. SEO builds the foundation. GEO is the next chapter. Together, they’re how your brand gets seen. Passing on this now is like ignoring the rise of mobile a decade ago—you won’t feel it right away, but you’ll wake up playing catch-up.
Our friends at O’Rourke Media Group specialize in helping mission-driven brands adapt to shifts in digital discovery. From SEO audits and technical fixes to building GEO-friendly playbooks, they’re proving that even lean startups can stand out in search and in the generative AI era.
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AI Search Engines Prioritize Backlink Quality for 2025 SEO Success – WebProNews
In the evolving world of search engine optimization, backlinks have long been a cornerstone of digital visibility. But as artificial intelligence reshapes how search engines process and rank content, questions arise about the enduring value of these links. A recent analysis by growth strategist Kevin Indig, published in Search Engine Journal, delves into this by examining over 35,000 data points from AI-driven search results. The study reveals that while traditional link-building tactics aren’t obsolete, AI systems evaluate them through a more nuanced lens, prioritizing quality and relevance over sheer volume.
Indig’s research compared visibility in AI search tools like Perplexity and ChatGPT against conventional Google results. By analyzing factors such as domain authority, link diversity, and even nofollow links—often dismissed in classic SEO—the study uncovered surprising patterns. For instance, sites with a broader range of linking domains, including those from social media and directories, performed better in AI responses, suggesting that algorithms now favor contextual signals that mimic human judgment.
The Shift Toward Quality Over Quantity in AI Link Evaluation
This finding aligns with broader industry shifts. According to a report from Research FDI, AI is transforming SEO by emphasizing user intent and content depth, which indirectly boosts the importance of authoritative backlinks. In Indig’s dataset, pages with high-quality, diverse links appeared in AI summaries 20% more frequently than those relying on quantity alone. This indicates a departure from the old “more is better” mantra, urging SEO professionals to focus on earning links from trusted sources in related niches.
Moreover, the analysis highlighted the unexpected role of nofollow links, which don’t pass traditional SEO value but signal popularity in AI contexts. Sites with a mix of follow and nofollow links saw enhanced visibility, as these elements contribute to a site’s overall “trust graph” in machine learning models. This insight challenges long-held beliefs and encourages a holistic approach to link acquisition.
Integrating Structured Data and Semantic Richness for Enhanced AI Visibility
Building on this, current news from WebProNews emphasizes the need for structured data like schema markup to help AI parse link contexts effectively. Indig’s data supports this, showing that domains with rich semantic links—those embedded in meaningful content—outperformed others by up to 15% in AI-driven queries. For industry insiders, this means auditing link profiles not just for numbers but for narrative coherence, ensuring links tell a story of expertise and reliability.
Posts on X (formerly Twitter) echo these sentiments, with users like SEO experts discussing how tools like Link Analyzer agents are optimizing for AI by checking link safety and relevance. One such post from GriffinAI highlights AI agents that automate this process, aligning with Indig’s call for data-driven strategies. This real-time buzz underscores the urgency for brands to adapt, as AI search tools gain traction.
Challenges and Opportunities in Adapting SEO Strategies for 2025
However, challenges remain. The Search Engine Land article on AI reshaping SEO notes the fragmentation of search behaviors across platforms, complicating link strategies. Indig’s study warns that over-reliance on low-quality links could penalize sites in AI rankings, where algorithms detect manipulative patterns more astutely than ever.
Opportunities abound for those who pivot. By leveraging tools like generative engine optimization (GEO), as detailed in Writesonic’s blog, companies can enhance link value through in-depth, authoritative content. Indig’s analysis, corroborated by a Startup News FYI piece, suggests that diversifying link sources— including from emerging AI platforms—could be key to future-proofing SEO efforts.
Practical Steps for Implementing AI-Optimized Link Building
For practitioners, Indig recommends starting with comprehensive audits using tools that simulate AI weighting. This involves analyzing link velocity, anchor text diversity, and topical alignment. Recent updates from Google Search Central reinforce this by advising creators to focus on unique value, which naturally attracts superior links.
In conclusion, as AI continues to refine search mechanics, Indig’s deep dive into 35,000 data points serves as a roadmap. It urges a sophisticated, quality-focused approach to links, blending traditional tactics with emerging AI insights to maintain competitive edges in digital discovery.
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13 Brands Using AI for Social Media Marketing, Advertising & Content Creation – Metricool
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If you’re a marketer, creator, or brand owner not making the most of AI for social media, you’re lagging behind your competitors. AI is the future, but it’s also the present, with many huge brands and companies effectively using AI technology for content creation, marketing, and advertising.
From generating eye-catching visuals to personalizing the customer journey, AI is actively reshaping the digital marketing workflow. However, it’s important to remember that AI isn’t a substitute for human ingenuity (for now); it is an indispensable partner that can amplify your creative ideas and refine your strategies. So keep reading to learn about the brands thriving on Social Media with the help of AI.
Social media advertising is an arena where AI’s power shines brightest. Brands are utilizing machine learning to move beyond simple AI-generated images, creating advertising that feels less like a school computer science project and more like a futuristic production.
The time-consuming task of creating multiple ad variations is being dramatically accelerated by generative AI tools. Brands using AI for content creation are seeing incredible efficiency gains.
One of the most innovative uses of AI in social media marketing is the emergence of virtual personalities and digital models. These computer-generated figures are becoming genuine influencers and brand ambassadors.
Brands using AI influencers are tapping into a new kind of celebrity that offers consistency, infinite availability, and total creative control.
A post shared by Miquela (@lilmiquela)
A post shared by noonoouri (@noonoouri)
The fashion world is rapidly adopting AI to streamline content production and push creative boundaries. Fashion brands using AI models are finding ways to quickly adapt to fast-changing trends without the logistical hurdles of traditional photoshoots.
AI’s impact isn’t limited to the big, splashy campaigns. It’s also about brands using AI for content creation daily, optimizing the content machine that powers social media success.
AI tools are invaluable for helping content creators break through creative blocks and scale their ideas.
You can use AI to help create content for your brand, from caption ideas to entire posts. Metricool’s AI Social Media assistant is the perfect colleague, helping you automate your content with minimal input. SIgn up with the button below to try our AI Assistant for free.
For those of you who don’t like reading, here’s a quick rundown of the brands using AI on social media:
The common thread in all these examples is that AI is a tool, not a replacement. The most successful brands using AI are those that maintain a high degree of human oversight and strategic direction.
AI handles the mechanical tasks: analysis, personalization at scale, copy generation, and visual iteration. This frees up human creativity to focus on the big ideas, the emotional connection, and the strategic refinement of the brand voice.
For anyone working in social media, the takeaway is clear: AI is no longer optional. It’s the critical ingredient for efficiency and impactful outreach.
AI is the opportunity to make your social media marketing faster, smarter, and more personal. By integrating these tools into your daily workflow, you can compete with the biggest companies using AI for marketing and build a brand that truly resonates in the digital space. The goal is to maximize your time for strategy and connection, letting AI handle the heavy content creation lifting.
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Google Local Services Ads: 2025 Updates, Badges, and SEO Strategies – WebProNews
In the ever-evolving world of digital advertising, Google’s Local Services Ads (LSAs) have emerged as a powerhouse for service-based businesses seeking to connect with nearby customers. These pay-per-lead ads appear at the top of Google search results, often before traditional paid search ads, and are tailored specifically for local services like plumbing, locksmithing, and legal advice. Unlike conventional pay-per-click models, LSAs charge advertisers only when a potential customer contacts them directly, making them a cost-effective alternative in a market where consumer trust is paramount.
What sets LSAs apart is their emphasis on verification and trust signals. Businesses must undergo background checks, license verifications, and insurance confirmations to qualify, which Google displays prominently to users. This not only builds credibility but also positions LSAs as a premium placement, often yielding higher conversion rates than standard ads. As detailed in a comprehensive guide from HawkSEM, published in July 2025, the ads now support over 70 business categories, expanding from home services to professional fields like real estate and accounting.
Evolving Trust Mechanisms in a Competitive Market
Recent updates underscore Google’s push to streamline and enhance these trust elements. Starting October 20, 2025, the company is consolidating its various badges—”Google Guaranteed,” “Google Screened,” and “License Verified by Google”—into a single “Google Verified” badge. This move, confirmed in an August 2025 article from Search Engine Journal, aims to simplify user experience while maintaining rigorous verification standards. Advertisers who fail to meet these will face ad pauses, a change that could reshape how small businesses approach their online presence.
Integration with Google Business Profiles (GBP) has also become mandatory. As of November 2024, all LSA accounts require an affiliated, public GBP to run ads, according to a November 2024 update on FieldPulse. This consolidation ensures consistency across Google’s ecosystem, helping businesses avoid mismatches that could lead to verification issues. For instance, UK-based small businesses now need more stringent proof of address beyond utility bills, as noted in a September 2025 post from NPTA, reflecting Google’s global efforts to combat fraud.
Strategic Shifts and Management Tools on the Horizon
On the management front, Google is retiring its dedicated LSA mobile app in January 2025, shifting oversight to the Google Ads platform. This transition, highlighted in a December 2024 piece by Momentum, encourages advertisers to leverage advanced analytics and automation within Google Ads for better campaign optimization. Industry insiders view this as a step toward unified ad management, potentially reducing fragmentation for multi-channel marketers.
Moreover, tighter rules on message assets in Google Ads, effective October 30, 2025, demand clearer consent and verifiable business information to curb spam. A recent report from WebProNews, published just a day ago, warns that non-compliant assets could be blocked, urging businesses to audit their setups promptly. This aligns with broader trends in ad transparency, where user privacy concerns are driving regulatory-like changes from tech giants.
Leveraging LSAs for Growth Amid AI and SEO Integration
For businesses eyeing 2025 strategies, integrating LSAs with local SEO is proving essential. Posts on X from SEO experts like Noel Ceta emphasize optimizing Google Business Profiles with consistent NAP (name, address, phone) details, accurate hours, and high-quality photos to boost visibility in local searches. One thread from March 2025 highlights how overlooking these basics leaves thousands in potential revenue untapped, with users reporting that combining LSAs with AI-optimized content can dominate local rankings.
Jacky Chou’s April 2025 X post outlines a step-by-step SOP for reaching $100,000 monthly revenue through local SEO, including creating location-specific pages and securing backlinks from directories. This synergy is echoed in a July 2025 newsletter excerpted in Justia’s Onward blog, which notes expansions in LSA categories and tools for real-time lead management. Businesses ignoring these could fall behind, especially as competitors use features like the new Post Creation Tool and expanded Chat for direct customer engagement, as detailed in a September 2025 article on Rebecca Vandenberg’s site.
Why Adoption is Critical for Future-Proofing
The core appeal of LSAs lies in their lead-generation efficiency. As explained in the foundational blog from Intero Digital, advertisers set budgets based on leads, not clicks, and can pause campaigns when booked solid—a flexibility praised in a 2020 X post from Google Small Business. In 2025, with economic uncertainties, this model offers resilience; a September 2025 X thread by Alex Groberman warns that local businesses slow to adapt to SEO and AI integrations are missing out on substantial gains.
Looking ahead, Google’s March 2023 expansion to 70+ categories, revisited in a Google Blog post, signals ongoing growth. For industry insiders, the message is clear: embracing these updates isn’t optional. By verifying profiles, optimizing for local search, and integrating with emerging tools, businesses can secure a competitive edge in an increasingly digital-first market. As one X user, Luke Altmann, noted in an October 2025 post, shifting from platforms like Facebook Ads to Google-centric strategies is yielding more clicks daily, underscoring LSAs’ role in sustainable growth.
Navigating Challenges and Best Practices
Challenges remain, such as the need for continuous verification and adapting to policy shifts. An October 2024 article in Search Engine Land details how unverified profiles lead to ad pauses, advising proactive GBP management. Similarly, a September 2025 update on Justia’s Onward stresses the value of LSAs for legal firms in competitive markets, recommending regular reviews and client feedback integration.
Best practices include focusing on high-intent keywords, monitoring lead quality, and using analytics to refine targeting. Salman Sabbir’s October 2025 X post advocates for GMB optimization to uplift local visibility, while Sandra Hinshelwood’s September 2025 thread reinforces reviews’ importance. For insiders, the takeaway is strategic agility: as Google refines LSAs, businesses that invest in compliance and innovation will thrive, turning local searches into loyal customers.
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AI Shopping Bots Revolutionize Digital Marketing with Personalization – WebProNews
As artificial intelligence continues to permeate every corner of commerce, shopping bots are emerging as pivotal tools reshaping digital marketing strategies. These AI-driven assistants, capable of handling customer inquiries, recommending products, and even completing transactions, are not just enhancing user experiences but fundamentally altering how brands engage with consumers. In 2025, with e-commerce projected to exceed $8.65 billion in AI-enabled revenue according to insights from HelloRep.ai, marketers are compelled to integrate these bots into their arsenals to stay competitive.
The rise of conversational AI is shifting consumer behavior away from traditional search engines toward chat-based interactions. Posts on X highlight this trend, with users noting that nearly 60% of online shoppers now turn to AI chatbots for recommendations, as shared by influential voices in the tech community. This pivot demands that digital marketers rethink content creation, focusing on optimizing for natural language queries rather than keyword-stuffed pages.
Personalization at Scale
One of the most transformative aspects of AI shopping bots is their ability to deliver hyper-personalized experiences. By analyzing vast amounts of data in real-time, these bots can tailor suggestions based on past purchases, browsing history, and even current mood inferred from conversation tones. A recent article in IIDE emphasizes how predictive analytics powered by AI is revolutionizing customer engagement, allowing brands to anticipate needs before they are voiced.
This level of customization extends beyond mere product recommendations. Bots integrated with platforms like Shopify, as detailed in a GetPassionfruit piece, enable seamless, personalized shopping journeys that boost conversion rates by up to 47% on AI-enabled sites. Marketers must now curate data ecosystems that feed these bots, ensuring accuracy and relevance to foster trust and loyalty.
Revolutionizing Customer Service
AI shopping bots are also overhauling customer service paradigms within digital marketing. Unlike static FAQs or slow human responses, these bots provide instant, 24/7 support, handling everything from order tracking to returns with efficiency. According to a blog post on Techwyse, this immediacy not only reduces operational costs but also gathers invaluable feedback loops that inform broader marketing tactics.
Furthermore, innovations in natural language processing allow bots to engage in nuanced conversations, turning potential pain points into opportunities for upselling. Recent news from WebProNews reports that 71% of consumers desire personalized AI integrations, pushing marketers to blend bots with social media and email campaigns for cohesive strategies.
Data-Driven Insights and Ethical Considerations
The data harvested by AI shopping bots offers marketers unprecedented insights into consumer behavior. By tracking interaction patterns, brands can refine targeting and predict trends with greater precision. A Harvard DCE publication, Professional & Executive Development at Harvard DCE, notes that AI enables more relevant marketing, driving business growth through customized approaches.
However, this power comes with ethical hurdles. Privacy concerns and the need for transparent data usage are paramount, as bots could inadvertently perpetuate biases if not properly managed. Insights from ContentGrip predict that by 2025, ethical AI frameworks will be crucial, with regulations influencing how marketers deploy these technologies.
Impact on SEO and Content Strategies
Traditional SEO is evolving under the influence of AI bots. As consumers increasingly bypass search engines for direct bot interactions, marketers must optimize for ‘answer engine optimization’ or AEO. X posts from industry experts warn that search traffic could drop 25% by 2026, per Gartner estimates, urging a shift toward content that excels in conversational contexts.
Innovations like agentic commerce, where AI agents negotiate and shop on behalf of users, are set to dominate. A Medium article by Muhammad Azhar, How AI is Changing Digital Marketing Forever, illustrates how this integration streamlines workflows, blending automation with predictive analytics for B2B and B2C growth.
Future Innovations and Challenges
Looking ahead, the fusion of AI bots with emerging tech like IoT and blockchain promises even more immersive experiences. For instance, bots could coordinate with smart devices for real-time inventory checks or secure transactions. Smart Insights’ AI Marketing Trends in 2025 outlines six key innovations, including generative AI for content creation, that will redefine marketing.
Yet, challenges persist, such as ensuring bot reliability and combating misinformation in recommendations. Newsweek’s coverage of the AI Impact Awards 2025 showcases companies gamifying shopping with AI, from real-time store data to at-home consultations, highlighting the innovative edge needed to thrive.
Strategic Imperatives for Marketers
For industry insiders, adapting to AI shopping bots means investing in robust AI infrastructures and upskilling teams. Consultus Digital’s blog, AI’s Impact On Digital Marketing In 2025, advises leveraging AI for elevated strategies, emphasizing automation and real-time adjustments.
Ultimately, these bots are not mere tools but catalysts for a new era of digital marketing, where engagement is proactive, personalized, and predictive. Brands that harness them effectively will lead in 2025, turning data into dynamic customer relationships that drive sustained growth.
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