10 "Best" AI Marketing Tools (June 2025) – Unite.AI

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Artificial intelligence (AI) tools are revolutionizing nearly every sector, including marketing. Many companies of all sizes are relying on AI marketing tools to promote their brands and businesses. They should be part of any business plan, whether you’re an individual or organization, and they have the potential to take your marketing strategy to the next level. 
AI marketing tools are software or platforms that help create automated decisions based on data that is collected and analyzed, and they have made it far easier to predict buyer behavior. Most of the time, human intervention is not required. 
AI can process massive amounts of information pulled from various sources, such as social media and email. Everyone knows data is key to marketing, and AI takes that one step further while also saving a ton of money and time. Organizations no longer need to rely on a staff for these tasks, which allows them to be used in other crucial areas of the business.
Another major benefit of AI marketing tools is that they allow businesses to personalize their sales and marketing strategies. This can be done through predictive analytics, which provides deep insights into buying habits. You know how companies like Google and Netflix are all about recommendations? This is the work of AI marketing tools. 
There are many impressive options on the market, so let’s take a look at the 10 best AI marketing tools: 
UpGrow leverages AI to organically increase your Instagram followers, tailoring its approach to specific filters such as location, age, gender, language, interests, and hashtags. Fully compliant with Instagram’s policies, UpGrow has been a game-changer since 2016, offering a substitute for an entire social media marketing team by drawing in millions of organic followers.
What sets UpGrow apart is its commitment to connecting you with followers who are not just active but genuinely eager to engage with your Instagram content, from posts to stories. This ensures that, unlike other services that might boost numbers with inauthentic accounts, every follower you gain through UpGrow is real, actively engaged, and truly interested in your content from the get-go.
Some of the offered targeting filters include:
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Breeze by HubSpot revolutionizes customer engagement by integrating AI into the entire marketing, sales, and service experience. This AI-powered solution enhances productivity, automates workflows, and delivers actionable insights—all in one seamless platform.
The Breeze AI Suite consists of intelligent tools designed to make business operations easier and faster. Breeze Copilot acts as a personal AI assistant, helping teams execute tasks efficiently. Breeze Agents automate content creation, prospecting, and customer support, while Breeze Intelligence enriches CRM data with over 200 million buyer and company profiles for better decision-making.
What makes Breeze unique is its ability to simplify content marketing with AI-driven content creation, automated blog writing, and website generation. With a unified customer record and no technical barriers, teams can scale their growth effortlessly while maintaining high-quality customer interactions.
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Many recognize Jasper as the best overall AI writing assistant, leading the market with its impressive features and quality. You first provide it with seed words, which Jasper then analyzes before creating phrases, paragraphs, or documents based on the subject matter and tone of voice. It is capable of producing a 1,500-word article in less than 15 minutes.
The platform has more than 50 AI content generation templates, including blog posts, emails, marketing copy, Facebook ad generator, Google ad generator, meta title and description, press release, and much more.
Here is a look at some of the best features of Jasper:
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Visit Jasper →
MarketMuse is great option for those looking for an all-around effective AI marketing tool, especially since it deploys AI technology throughout all of its services. It was designed specifically for businesses looking to optimize long-form content, such as landing pages, emails, articles, or sales copies. 
The tool works by carrying out deep AI research about a topic before creating a first draft based on the chosen subject, which can then be improved upon by users. MarketMuse also offers KPIs and a content brief, as well as a built-in editor. 
Here are some of the main features of MarketMuse: 
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The GetResponse AI Email Generator is at the forefront of email marketing innovation, incorporating the sophisticated GPT-3.5 technology. This tool is a game-changer for businesses and marketers struggling with creating compelling email content. It addresses the core challenges of email marketing, such as crafting engaging subject lines and generating content that resonates with specific audiences.
What makes the GetResponse AI Email Generator particularly noteworthy is its range of intelligent features. It offers AI-optimized subject lines that are designed to boost open rates by capturing the recipient’s attention immediately. The generator also excels in creating industry-specific content, ensuring that each email is tailored to the unique trends and keywords of your business sector.
The tool simplifies the email creation process significantly. Users can define their email goals, choose an industry and tone, customize the layout, and then review and send their AI-crafted emails. This streamlined process is not only user-friendly but also highly efficient, saving valuable time and resources.
By leveraging the GetResponse AI Email Generator, businesses can harness the power of AI to enhance their email marketing strategies. This leads to not just time savings, but also the creation of more engaging, relevant, and effective email campaigns that resonate with the audience and drive conversions.
Read Review →
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AdCreative AI is the only conversion-focused generative AI that produces high quality ready-to-use ad creatives. All you need to do is upload your logo, and choose your color scheme and the powerful platform is then ready to launch 100s of different creative ads for you to choose from.
Discover where your competitors get the bulk of their traffic and sales, and monitor their top-performing ad creatives across all social and display platforms.
Determine which ads are the top performers in your ad accounts, learn when to introduce more creatives to prevent ad fatigue, and understand how your ads stack up against those of other companies in your niche.
Best of all you have the freedom to generate as many creatives as you want, regardless of whether you have used all your credits or not. You will only use your credits when you choose to download your generated creatives.
Some of the features include:
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Creatify offers a robust suite of AI tools tailored to revolutionize digital marketing and e-commerce advertising. The platform simplifies the creation of video ads by allowing users to directly transform product URLs into engaging videos, complemented by hyper-realistic voice-overs to streamline content production and elevate campaign outcomes. Key features include the URL-to-Video Converter, which seamlessly generates tailored video content by analyzing product details and media directly from URLs.
Adding a personal touch to advertisements is made easy with over 70 lifelike AI avatars. Users can also opt to create a custom digital twin from their video, which helps maintain a consistent digital presence without the need for continuous filming. Creatify’s AI Script Writer aids in crafting compelling narratives that captivate and convert audiences, trained on thousands of successful social media ads.
For auditory enhancement, the AI Voice-Over feature allows the selection of one of 40 unique voice characters to deliver a brand’s message with clarity and realism. Additionally, the platform supports 29 languages, enabling brands to tailor their messages to diverse global audiences effectively.
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Semrush is an entire suite that enables you to perform content marketing campaigns, SEO, social media marketing, analytics, PPC, and much more. Its standout feature is its position tracker, which provides businesses with a way to track how they rank against other sites when it comes to keyword usage. 
The AI marketing tool also offers a Content Marketing Toolkit that enables you to perform topic searches, which provides insight into what is trending. You can then create content marketing plans based on this information. 
Here are some of the top features of Semrush: 
Read Review →
Visit SEM Rush →
This tool enables users to create presentations and edit slides using Generative AI in Google Slides.
The AI-powered suggestions are a game-changer. It’s like having a personal presentation assistant. The process is extremely simple, start with a prompt to generate a customizable outline, then watch as the AI turns it into slides in just a few minutes.
Once this is complete you have multiple options including rewriting the content to change the tone, or remixing the slide to transform the content into a specific layout.
Best of all, Plus AI will generate an outline, which you can customize before generating the presentation itself. To offer additional flexibility, when generating your slides, you can choose a visual theme. After the slides are generated, you can edit them just like any other presentation in Google Slides, export them for PowerPoint, and continue to edit them with Plus AI.
Top Features of Plus AI
Use discount code: UNITEAI10 to claim a 10% discount.
Read Review →
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Scalenut is essentially an all in one marketing tool and is designed to scale. It enables you to quickly and get the entire keyword plan for your niche and to generate a content management strategy to dominate these terms. The software is divided into 4 sections:
Research – Uncover insights and build a strategy that works by getting all the insights and semantic key terms you need to outpace your competition.
Create – Write SEO content that ranks by using the most advanced versions of NLP and NLU (Natural Language Processing & Natural Language Understanding). It offers real-time optimization based on SERP statistics, and offers content that can deliver.
Optimize – Get real-time feedback on where your content stands with a dynamic SEO score. Improve on the go, no more revisions!
Marketing Copy – Write persuasive copy that brings conversions with 40+ AI copywriting templates. This includes the following:
Claim a 20% discount off the monthly subscription fee. Discount Code: FOREVER20 
Read Review →
Visit Scalenut →
In summary, artificial intelligence (AI) marketing tools are transforming the way businesses promote their brands and connect with their target audience. By automating decision-making processes based on data analysis, these tools can predict buyer behavior, personalize marketing strategies, and significantly reduce the need for human intervention. This not only saves time and resources but also enhances the effectiveness of marketing campaigns.
AI marketing tools gather and process massive amounts of data from various sources, providing deep insights into consumer habits and preferences. This allows businesses to create highly targeted and personalized marketing efforts, similar to the recommendation systems used by major companies. With the ability to automate and optimize different aspects of marketing, AI tools are indispensable for any business looking to stay competitive in today’s data-driven world.
The options discussed, from platforms that automate social media growth to those that generate compelling content, offer a range of capabilities to suit different marketing needs. By integrating these AI tools into their marketing strategies, businesses can achieve greater efficiency, accuracy, and success in their promotional efforts.
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Alex McFarland is an AI journalist and writer exploring the latest developments in artificial intelligence. He has collaborated with numerous AI startups and publications worldwide.
Antoine is a visionary leader and founding partner of Unite.AI, driven by an unwavering passion for shaping and promoting the future of AI and robotics. A serial entrepreneur, he believes that AI will be as disruptive to society as electricity, and is often caught raving about the potential of disruptive technologies and AGI.
As a futurist, he is dedicated to exploring how these innovations will shape our world. In addition, he is the founder of Securities.io, a platform focused on investing in cutting-edge technologies that are redefining the future and reshaping entire sectors.
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Advertiser Disclosure: Unite.AI is committed to rigorous editorial standards to provide our readers with accurate information and news. We may receive compensation when you click on links to products we reviewed.
Copyright © 2025 Unite.AI

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Android 16 is here – Google Blog

Jun 10, 2025
Check out more helpful and streamlined notifications, multitasking tools to keep you in the flow, enhanced support for hearing devices and more.

Android 16 is here, rolling out first to supported Pixel devices and other phone brands later this year. Expect streamlined notifications with live updates from compatible apps plus grouped notifications to reduce clutter. You’ll also see clearer calling with hearing device enhancements and stronger security with Advanced Protection.

  • “Android 16 is here!” This article highlights the newest Android release, rolling out to Pixel devices first.
  • Live updates from apps like food delivery will appear in notifications, and notifications from one app will be grouped.
  • Android 16 improves hearing aid compatibility, letting you use your phone’s mic for clearer calls.
  • Advanced Protection gives you stronger security against online attacks, harmful apps, and scam calls.
  • Desktop windowing on tablets lets you open multiple app windows, like on a computer, for better productivity.

Android 16 is here and it’s got cool new stuff. You can see live updates for your food deliveries. It also makes calls easier for people with hearing aids. Plus, it has stronger security to keep your phone safe.
Today, we’re bringing you Android 16, rolling out first to supported Pixel devices with more phone brands to come later this year. This is the earliest Android has launched a major release in the last few years, which ensures you get the latest updates as soon as possible on your devices.
Android 16 lays the foundation for our new Material 3 Expressive design, with features that make Android more accessible and easy to use. Let’s take a look at what’s new:
Waiting for your food delivery to get to your house? Instead of opening your delivery app every 5 minutes, live updates keep you informed in real-time. These live updates are starting with compatible ride-share and food delivery apps. We’re working together with these app partners to bring this capability to the Android ecosystem, including in Samsung’s Now Bar and OPPO and OnePlus’ Live Alerts.
UI may vary
We’re also force-grouping notifications that come from a single app to help reduce information overload. Your notifications will automatically be grouped together to keep things looking tight and organized.
Android 16 provides significant enhancements for people who use hearing aids 1 . Current LE audio hearing devices use their built-in front-facing mics for audio input. Those mics are designed to pick up the sound of the person you’re speaking to — not the sound of your voice. Now you can switch to using your phone’s microphone for clearer calls in noisy environments.
We’re also releasing native control for hearing devices in Android 16 for easier access and a more consistent experience. This means you can now control things like volume on your hearing devices right from your Android phone.
With Android 16, you can now activate Advanced Protection 2 , Google’s strongest mobile device protection. It enables an array of robust device security features that protect you from online attacks, harmful apps, unsafe websites, scam calls and more. Whether you’re a public figure or you just prioritize security, Advanced Protection gives you greater peace of mind that you’re protected against the most sophisticated attacks.
Samsung DeX has helped maximize productivity on phones, foldables and tablets for years. In Android 16, we worked closely with Samsung to develop desktop windowing, a new way to interact with your apps and content on large-screen devices. In addition to the single app and split-screen modes, you can open, move and resize multiple app windows in a single screen, just like a desktop. This makes it easier to work across apps. Android 16’s desktop windowing will roll out later this year on compatible devices.
Later this year, we’re also launching custom keyboard shortcuts, so you can create your own combination of hotkeys, and taskbar overflow, which provides a simple, visual way for you to find the app you need when the taskbar is full. Future updates will also bring even more productivity enhancements to Android, allowing you to connect tablets and phones to an external display for an expanded desktop experience, and developers can begin testing those features starting today.
There are many more features to explore with Android 16 — like HDR screenshots, adaptive refresh rate, identity check and others — as well as additional updates coming to Android and Pixel devices today. And later this year, more Material 3 Expressive design updates are coming to Android 16 and Wear OS 6 on Pixel devices.
See all the Android 16 features at Android.com/16.
Requires hearing aids and Android devices with LE Audio support. They must be within Bluetooth distance. Some features, such as ambient volume control, require hearing aid manufacturer support.
Availability may vary by manufacturer and device. Some features will launch later this year.

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How a Colombian Bakery in New Jersey Became a Digital Success and Tripled Its Sales with SEO – TAPinto

How a Colombian Bakery in New Jersey Became a Digital Success and Tripled Its Sales with SEO  TAPinto
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6 new Android features that are tailored to you – Google Blog

Jun 10, 2025
Customize icons in group chats, elevate photos with the new image editor, add extra time to Safety Check and more.

Android is releasing six new personalized features for you. Customize group chats in Google Messages with unique icons and names. You can also use the redesigned Google Photos image editor with AI-powered suggestions. Plus, manage Google Home Favorites across devices and extend Safety Check in the Personal Safety app. New Emoji Kitchen stickers are available and you can make faster public transit payments from your Wear OS watch. Check out android.com/updates for more information.

  • “6 new Android features that are tailored to you” introduces personalized updates for your Android devices.
  • Personalize group chats in Google Messages with custom icons, names, and notification settings.
  • Google Photos’ redesigned editor uses AI to help you easily edit photos with a single tap.
  • Customize Google Home Favorites across devices for faster smart home product management.
  • Extend Safety Check time easily on your phone or watch if you decide to keep your outing going.

Android is getting some cool new features to make it more fun. You can now change how your group chats look and make your photos super awesome with special effects. It’s also easier to control your smart home stuff from different devices. Plus, you can now pay for the bus or train with your watch even faster.
Today, we’re sharing six new Android features designed to be made your own. From a daily AI-generated audio show based on your interests, to customized Google Home Favorites across your devices, these personalized features travel with you whether you’re at home or on the go. Here’s what’s new.
Coming soon, you can personalize group chats with new features in Google Messages. Set up a custom icon for your RCS group chat and give it a unique name so it stands out from the rest. Plus, see which friends in your contact list have RCS enabled and mute notifications on specific group chats for a duration of your choosing.
Elevate group chats in Google Messages
Editing in Google Photos is easier than ever with our redesigned image editor, coming soon. New AI-powered suggestions help you elevate photos in a single tap and get the right tools the moment you need them — just tap, circle or brush what you want to edit. With Reimagine, just describe what you want to see and your ideas will come to life, and Auto frame helps you expand your scene or nail the perfect crop. Your go-to tools are always within reach.
Elevate images in Google Photos with a tap
Coming soon, you’ll be able to find and manage smart home products faster by setting up device-specific shortcuts for your Favorites in your Google Home app. For example, you can pin your security cameras to your Google TV, your kitchen speaker to your Android phone and your thermostat to your Wear OS smartwatch — whatever combination makes it easier to manage your home.
Manage smart home products with tailored Favorites on each device
Keep your outing going with peace of mind by extending the time of your Safety Check in the Personal Safety app. When you’re out exercising or exploring solo, Safety Check lets you schedule a specific check-in time to make sure you arrive back safely. And if you don’t respond, your location is shared with emergency contacts. Now, if you decide to stop for a smoothie in the middle of your run, you can easily extend the check-in time with a tap of your phone or smartwatch — instead of creating a whole new Safety Check.
Go further and feel safer by adding extra time with a few taps
New Emoji Kitchen sticker combinations are here to help you point 🫵 or flex 💪 your way to more expressive chats. From thankful carrots 🙏 + 🥕 to pointing pigs 🫵 + 🐷, remix your favorite emoji and share them with friends as stickers via Gboard.
Express yourself better with new combinations in Emoji Kitchen
Riding public transit is now smoother than ever when you pay from your Wear OS smartwatch. You can tap right away with city transit cards even when the Google Wallet app is closed. If you use a credit or debit card to tap, make sure to turn this feature on first in your settings.
Learn about these features and more at android.com/updates, watch highlights from The Android Show: I/O Edition, and find out what Android 16 is bringing to your devices starting with Pixel today. If you have a Pixel device, also check out the newest updates.
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Related Searches: Boost Your SEO with User Search Data – Exploding Topics

Blog > Related Searches: Boost Your SEO with User Search Data
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Related searches are words and phrases that users commonly use in addition to a primary search query. They’re often employed to refine or clarify a search.
Knowing which related searches are tied to a specific keyword can provide valuable insight into user intent.
Incorporating related searches can help websites reach a broader audience and boost search rankings.
Here are just a few of the things related searches can help you accomplish:
Related searches are a powerful way to generate content ideas that relate to the products or services you sell.
When analyzing related searches, consider these essential metrics:
Once you identify related searches, you can optimize your content for the range of secondary and long tail keywords you uncover.
You may have noticed Google’s “People also search for” section at the bottom of search engine results pages (SERPs).
These are similar searches that Google thinks are most closely tied to the user’s query.
Google's 'People also search for' with the query 'backlinks'
Google’s list of additional searches can be a good starting point. However, the search giant only offers a few suggestions.
It doesn’t show you the full scope of what’s out there.
To get a complete list of searches connected to your primary keyword, you need a professional SEO tool.
Use trending keywords to create content your audience craves.
Ready to enhance your SEO efforts by introducing related searches to your content?
Follow the steps below to apply related search data effectively with Semrush.
To start, open the Semrush Keyword Magic Tool:
You’ll see a related keyword report with a wealth of information. Columns include search intent, volume, keyword difficulty (KD%), and more.
Semrush Keyword Magic Tool report for "buy books" keyword with "Related" filter applied
The “Related %” score indicates how closely the keyword is connected to the primary keyword you entered.
Select the keywords you want to focus on and add them to a list by clicking + Add to keyword list.
Learn more: Find effective primary keywords with our Keyword Research Guide.
To expand topic coverage, incorporate your list of related keywords naturally into your content.
For example, say you’re writing a page about email marketing.
The more naturally you incorporate related phrases into your content, the more likely it will reach the relevant audience.
Use an SEO Content Template to help you add related keywords to new or existing articles:
The template will provide additional information you can use to optimize your content.
For example, it can suggest:
Semrush SEO Content Template key recommendations
To get the most out of related keywords:
Be sure to develop a variety of optimized content around these topics to capture additional traffic, including, articles, blog posts, guides, etc.
This increases your chances of being found on the search result page for your topic, or getting a featured snippet.
Using related searches in your SEO strategy can expand keyword reach. It will also attract your target audience and align your content with user intent.
Try Semrush today to discover new traffic opportunities and maximize your SEO efforts.
Use real-time topic data to create content that resonates and brings results.
Exploding Topics is owned by Semrush. Our mission is to provide accurate data and expert insights on emerging trends. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
Use real-time topic data to create content that resonates and brings results.
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Keri Engel

Keri is the Manager at Exploding Topics. She's also an expert in content management, SEO, and strategic leadership. Before mov… Read more
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Explore free SEO competitor analysis tools for marketers and uses cases. Includes ChatGPT for LLM-readability, Semrush and Exploding Topics for analysis.
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Use these proven strategies to improve your website SEO for higher visibility in traditional Google search and AI-driven results.

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Android 16 has arrived with iPhone-style Live Updates – The Verge

Now you’ll be able to track the progress of your ride or food delivery in real-time.
Now you’ll be able to track the progress of your ride or food delivery in real-time.
Android 16 is officially here, and it’s coming to Pixel devices first with Google’s take on the iPhone’s Live Activities. On Tuesday, Google announced that it’s starting to roll out Live Updates with ride-share and food delivery apps, allowing you to track the progress of your ride or delivery with persistent, real-time notifications.
Google first started working on Live Updates last year before launching the feature in beta in January. We could soon see Live Updates go beyond ride-share and food delivery apps, too, as users also spotted Google Maps using live updates for navigation in the Android 16 beta. Live Updates will appear in the Now Bar on Samsung devices, and in Live Alerts on Oppo and OnePlus phones.
However, Google says users will have to wait for a future update before Live Updates are “fully realized.” It’s also not including its big Material 3 redesign in Tuesday’s update.
Along with Live Updates, Android 16 will also clean up your general notification drawer by automatically grouping alerts from the same app.
Another update aims to improve call quality for people wearing hearing aids with their device. Right now, Google says most LE hearing devices use their front-facing microphones for audio input, though these mics are meant to pick up the sound of people speaking to you rather than your own voice. If you’re wearing hearing aids while on a call, you can now switch to using your phone’s microphone instead. Android 16 includes native control for hearing devices, which lets you adjust volume, set a default microphone for calls, and more.
Additionally, you can now enable Advanced Protection — a feature that protects at-risk users from harmful apps, unsafe websites, online attacks, and more — on your phone. Google is readying the launch of its DeX-like desktop experience for Android with custom keyboard shortcuts, too, which developers can begin testing starting today before a wider rollout later this year.
Google also announced several other smaller but notable updates coming to its apps. That includes the ability to set a custom icon for RCS group chats in Google Messages, and mute notifications on group chats for specific durations. Google is bringing a redesigned editor to Photos to more devices as well, along with a way to add more time to your Safety Check.
Meanwhile, Google Home is getting an update that should make it easier to manage smart home products from different places, as it will now let you create shortcuts for specific devices for Favorites in Google Home. That means you can pin your security cameras to your Google TV, or pin your thermostat controls to your Wear OS smartwatch. If you have a Wear OS watch, you’ll now be able to tap city transit cards without opening your Google Wallet app, too.
Android 16 will roll out Pixel devices first, while more Material 3 Expressive design updates will head to Android 16 and Wear OS 6 on Pixel devices later this year.
Update, June 10th: Clarified that Live Updates will be “fully realized” in a future update.
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Ultimate Guide to eCommerce SEO Optimization in 2025 – newskarnataka.com

News Karnataka © 2012 – 2025
All Rights Reserved by Spearhead Media Pvt Ltd
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Imagine a prospective customer is inquiring about a product you sell. But, instead of being directed to your site, they end up on your competitor’s page. This happened because your site didn’t rank high enough on the search page. In 2025, website SEO optimization is no longer a choice but the backbone of digital success in eCommerce. SEO is much more than keywords and backlinks. They still matter, of course, but now site speed, user intent, and technical performance are being factored in, and they are working collaboratively.
This guide will focus on helping you learn about various strategies to get your online store seen on Google, while also making your store highly compelling to shoppers. Let’s explore the most innovative SEO trends and tactics that matter the most this year.
SEO remains the most effective and cost-efficient way to drive organic traffic to your e-commerce site. Research reveals that nearly 33% of traffic to online stores is search engine based. That is one-third of your potential customers, without spending a dime on advertisements. However, the playing field has changed. In 2025, website SEO optimization encompasses speed, structure, relevance, and user experience, in addition to keywords.
Stop the guesswork. You can use tools like Google Keyword Planner, Ahrefs, and SEMRush to find out what people are typing in and what they are looking to purchase. Look for keywords that show users are looking to shop, not browse.
Examples:
Don’t skip long-tail keywords. These low-competition gems (such as “organic cotton baby clothes in India”) are easier to rank for and convert better.
Each product or category page should have:
Example: If your product page is about “Bluetooth Speakers,” use internal links to blog posts like “How to Choose the Right Bluetooth Speaker for Your Home.”
Copying content can harm the performance of your website. Many online retail sites share the same content, which is often sourced from the manufacturers of their products. In 2025, search engines will favour unique, detailed, user-centric content.
Pro tips:
Your shoppers are using phones more than desktops, and Google is watching. A mobile-first strategy is non-negotiable.
What matters in 2025:
With platforms like The Nitrogen Platform, all this can be a lot easier.  These services utilize AI to distribute content based on the user’s device, thereby improving load times and making our web pages feel far more responsive in real-time for the user. Page speed and users’ perceptions of speed influence user satisfaction, which ultimately improves SEO performance.
If users (and Google bots) can’t find your pages, they can’t convert. A clear, flat structure helps.
Best practices:
Think of your website like a well-organized library. Everything should have its place, and every page should lead somewhere useful.
Structured data helps search engines better understand your content. It also enables rich snippets, such as gold stars, price tags, and reviews, that you see in search results.
Add schema markup for:
Use tools like Google’s Structured Data Testing Tool to validate your markup.
Blogging isn’t dead, it’s just evolved. In 2025, blog content should directly support your product strategy.
Winning content ideas:
Each post should include:
Backlinks remain one of the most powerful website SEO optimization signals. But quality matters more than quantity.
How to build links in 2025:
Don’t forget link reclamation. Reach out to sites that mention your brand but didn’t link to you and request a backlink.
SEO is not just about content, it’s also about clean code and smooth crawling.
Checklist:
Conduct regular technical audits to identify issues promptly and maintain your site’s optimal performance. Furthermore, solutions like The Nitrogen Platform’s SERA can contribute to faster indexing and crawling of your website by search engine bots, ensuring that your latest products and updates are discovered and ranked more quickly.
Driving traffic to your site is only half the battle. Turning that traffic into revenue is where Conversion Rate Optimization (CRO) comes in.
Incorporate these CRO tactics:
SEO brings users in, and CRO turns them into customers.
Website SEO optimization in 2025 is all about balance. You have to satisfy both Google and your users. It entails a combination of speed, structure, intelligent content, and technical prowess.
With powerful platforms like The Nitrogen Platform behind your website, incorporating real-time personalization, AI caching, and super-fast delivery, you can outrun your competitors and convert browsers into buyers faster than ever.
So, whether you’re launching a new shop or revamping an existing one, take your SEO seriously. Because if your website isn’t ranking, it isn’t selling.

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The Key to Better SEO Actually Comes From Your Customers — Here's How – Entrepreneur

Copyright © 2025 Entrepreneur Media, LLC All rights reserved. Entrepreneur® and its related marks are registered trademarks of Entrepreneur Media LLC
By Summit Ghimire Edited by Kara McIntyre
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SEO is a highly competitive, constantly shifting field, and sometimes, it can feel impossible for businesses to stand out. However, user-generated content is an SEO tool many businesses do not realize they can benefit from. In fact, 25% of search results for major brands actually link to user-generated content.
UGC is becoming increasingly impactful, but many brands do not take the time to design and consistently curate a user-generated content marketing strategy. Those who do may not realize that they should also be integrating their UGC marketing strategy with their SEO efforts to discover their true potential. UGC boosts visibility on social media platforms and can also significantly enhance the effectiveness of SEO efforts by boosting conversions, click-through rates and organic search rankings.
Related: Why Brands Should Control User-Generated Content
User-generated content (UGC) is any content authentically created by your customers. Common examples include reviews, ratings or testimonials. It could also include photos posted of clothing or products, unboxing videos, before-and-after photos or FAQs posted in a public forum. True UGC is not created by the brand itself but by actual customers or clients who are excited about the brand.
There are different processes for creating UGC; it might be created organically or incentivized by a business. Regardless of how UGC is being generated, it’s important to ensure that it remains authentic to build your credibility. It’s also important to note that 86% of consumers trust UGC over content created by influencers since brand deals are often seen as simply another form of paid ads.
It’s not a secret that consumers use UGC to make purchasing decisions; only 3% of people say they never read reviews. However, many businesses do not realize that UGC also has the potential to unlock SEO success.
Additionally, 60% of users view UGC as the most authentic form of content. This is why UGC contributes to E-E-A-T. This represents several of the factors Google prioritizes most: experience, expertise, authority and trustworthiness. Effective use of UGC contributes to all four of these categories.
Featuring user-generated content means that you continually acquire fresh content, which is another significant ranking factor for search engines. Since UGC is created by your target demographic, it will often feature relevant long-tail keywords that can both inform and boost your SEO strategies. When UGC content is highlighted effectively, it increases click-through rates and dwell time, contributing to SEO success.
UGC can also help you achieve SEO results in areas that often prove challenging. It can increase your visibility and engagement with specific demographics, in particular, Gen Z and millennial consumers. These age groups increasingly rely on UGC as a symbol of authenticity and are willing to create UGC for brands they love. UGC often references specific locations, so it can contribute to local SEO campaigns as well.
Related: The Beginner’s Guide to User-Generated Content
Consumers point to several forms of content, photos, Q&As and reviews, as the user-generated content they rely on the most. Highlighting your average review score, as well as the number of reviews you have, also increases consumer trust. Whatever type of UGC you choose to pursue and feature, it’s important that it be authentic, whether or not you offer any incentive. UGC will actually undermine your brand if users can tell that it is not authentic. Other types of UGC include public FAQ forums that can highlight your customer service, as well as videos, before and after photos, photo competitions and more.
Related: 5 Ways to Use User-Generated Content in Your Marketing
The type of UGC you choose to feature will largely depend on two things: your business and your customers. But if you want to use UGC to boost your SEO, here are a few ways to get started.
It’s important for businesses to realize that UGC is not limited to social media campaigns; it can have a significant impact on their SEO campaigns as well. Paying attention to the success of your UGC campaign can also help you improve your SEO efforts by showing you who your key demographic is, what they’re looking for and what information they need more of. By paying attention to where your UGC strategies intersect with your SEO efforts, you can build a brand that is credible, visible and successful.
SEO is a highly competitive, constantly shifting field, and sometimes, it can feel impossible for businesses to stand out. However, user-generated content is an SEO tool many businesses do not realize they can benefit from. In fact, 25% of search results for major brands actually link to user-generated content.
UGC is becoming increasingly impactful, but many brands do not take the time to design and consistently curate a user-generated content marketing strategy. Those who do may not realize that they should also be integrating their UGC marketing strategy with their SEO efforts to discover their true potential. UGC boosts visibility on social media platforms and can also significantly enhance the effectiveness of SEO efforts by boosting conversions, click-through rates and organic search rankings.
Related: Why Brands Should Control User-Generated Content
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Founder & Head of SEO at Outpace
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