AI in Search: Going beyond information to intelligence

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100 things we announced at I/O

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How well do you know our I/O 2025 announcements?

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Here’s a look at the search interest for “NBA Finals” and more basketball trends.

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Search interest for the “NBA Finals” is spiking as the basketball finals begin and the women’s season picks up! Here’s a look at what’s trending on Search, including stats about the teams, rookie players and more.

As the women’s season picks up, here’s what we’re seeing people are searching:

Here’s a look at search interest in the two teams in the finals by state:

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A closer look inside AI Mode

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advancreative Unveils Free 12-Step Industrial SEO Strategy to Turn Manufacturing Websites into Lead-Generating Machines – Kalkine Media

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Catch the latest updates from Australia’s premier stock exchange & market indices.
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Advancreative announced the launch of Industrial SEO Strategy Guide, a comprehensive, no-cost roadmap that empowers marketing managers to climb Google rankings
STOW, OH, UNITED STATES, June 24, 2025 /EINPresswire.com/ — Advancreative announced the launch of its Industrial SEO Strategy Guide, a comprehensive, no-cost roadmap that empowers marketing managers at manufacturing and B2B industrial firms to climb Google rankings, attract qualified clients, improve their industrial web design and convert traffic into RFQs.
“Our clients are under pressure to prove marketing ROI, and search engine optimization (SEO) is the highest-return channel when it’s done right,” says Julie Stout, Founder and Creative Director of advancreative. “This guide distills our proven 12-step methodology into a practical playbook any industrial marketer can execute—without a large agency retainer.”
The new resource builds on advancreative’s decades of industrial SEO marketing success, offering step-by-step instructions in areas from boosting visibility to generating organic traffic and turning post-tradeshow buzz into pipeline gold.
“We went through several marketing companies before we went to advan, and they were never able to boost our website, boost our exposure the way advan has,” says Brian Swain, president of PlastiWin Capital Equipment in Cleveland, Ohio.
Key Features of the Industrial SEO Strategy
Businesses who participate in the advancreative 12-Step Industrial SEO Strategy will receive:
Comprehensive Competitor Audits to identify and outpace rival rankings
Reverse-Engineering SEO Wins with actionable checklists
Brand-Building Templates & Tools for stronger corporate authority
Technical SEO Roadmap that keeps websites fast, compliant, and crawler-friendly
Marketing Automation Tactics tailored to industrial buying cycles
Tradeshow SEO Playbook to squeeze maximum ROI from every event
The guide also illustrates the benefits of advancreative’s complementary services—strategy and brand development, website and email marketing, social and paid campaigns, product-launch support, platform integration, and advanced analytics—giving companies a clear path to integrated growth.
“Industrial buyers are digital-first. With this guide, we’re handing manufacturers the exact framework we use to drive triple-digit organic growth for our clients,” Stout adds. “It’s time for every industrial business to have a website and a marketing strategy that works as hard as the shop floor.”

Julie Stout
advancreative
+1 330-524-8464
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Google Updates Service Area Business Guidelines Don't Add Countries Or States – Search Engine Roundtable

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Google Maps
Google updated its service areas business guidelines help document to add “Do not add countries or states as a service area.” Google also updated numerous parts of the document. But the big thing here is that you should not add states or countries to your service area lists, it is not designed for that.
This change was spotted by Stefan Somborac who posted about the details on X – he said, “Google just updated the rules for Business Profile service areas.”

This adds to the existing guideline: "…boundaries of your profile’s overall service area shouldn’t extend farther than about 2 hours of driving time from where your business is based."

The word "about" gives the guideline a bit of flexibility.

The new rule is rigid.

2/4 pic.twitter.com/ZleYUsS3bZ
He shared some examples of this:

Fun case: This marketing agency services 19 countries!

4/4 pic.twitter.com/GZax1PHVQX
Here is a diff of the old and new document, so you can compare:
Doc Diff
Forum discussion at X.
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Copyright © 1994-2025 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube’s ToS.

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The latest AI news we announced in May

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Try new data visualizations and graphs for finance queries in AI Mode.

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Today, we’re starting to roll out interactive chart visualizations in AI Mode in Labs to help bring financial data to life for questions on stocks and mutual funds.

Now, you can compare and analyze information over a specific time period and get an interactive graph and comprehensive explanation — custom-built for your question.

Ask to “compare the stock performance of blue chip CPG companies in 2024.” Instead of manually researching individual companies and their stock prices, AI Mode does the heavy lifting for you using Gemini’s advanced multi-step reasoning and multimodal capabilities. And ask a follow up like “did any of these companies pay back dividends?” and AI Mode understands what to research for you.

Under the hood, our advanced models understand the intent of the question, tap into real-time and historical information and intelligently determine how to present information to help you make sense of it. Try it out today in Labs!

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