Climate goal analysis: Amazon, Apple, Google, Meta and Microsoft – Trellis Group (formerly GreenBiz)

Climate goal analysis: Amazon, Apple, Google, Meta and Microsoft  Trellis Group (formerly GreenBiz)
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New TikTok AI tools let you generate branded videos from images, text – Search Engine Land

New TikTok AI tools let you generate branded videos from images, text  Search Engine Land
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Brands can turn to AI instead of influencers with new TikTok ad tools – Straight Arrow News

Straight Arrow News
TikTok’s new AI tools allow brands to generate full ads — including videos and virtual influencers — without using real people.
While brands may save money, studies show consumer trust still heavily relies on human creator content, especially among Gen Z.
The shift could threaten influencer income, as 94% of creators say brand partnerships are their top revenue stream.
The next ad you see on TikTok might not feature a human at all. With new features like avatars and instant video generation, brands now have the power to create ads with virtual “influencers.”
In its latest update, TikTok rolled out several generative AI features for advertisers as a part of TikTok Symphony. This suite of generative AI tools is designed to help “streamline creative production and spark bold new ideas.”
These include tools like:
This move allows marketers to create fast, low-cost, scroll-stopping content with no need for actors, sets or social partnerships.
“By blending cutting-edge technology with human creativity, we’re building a new creative standard, one that’s more accessible, more agile, and more inspiring than ever before,” said Andy Yang, global head of creative and brand products, in Monday’s announcement.
While this innovation could save brands thousands of dollars, it could disrupt the influencer economy.
A 2024 study from creator management platform Grin found that 74% of consumers have purchased a product based on an influencer’s recommendation.
“The survey’s results show that creator content is a critical part of the buyer journey for the modern consumer,” said Brandon Brown, co-founder and CEO of Grin, in a press release. “Brands not doing it are missing out.”
The study also found that 38% of shoppers turn to influencers instead of reading traditional product reviews. Among Gen Z, 66% watch reviews on social media before making a purchase.
That raises the question: Will consumers trust a digital avatar the same way they trust real people?
Influencers themselves may face the biggest challenge from AI advertising tools.
While brands benefit from lower costs and more content, creators could lose out on one of their primary income streams. A January report by social media management platform Later surveyed over 350 U.S.-based influencers. It found that 94% of creators said brand partnerships were their top source of revenue.
If brands start opting for AI-generated spokespeople, many creators could find themselves left out of future ad budgets.
AI influencers are already gaining traction on social media. TikTok users like @aliyah.ai amassed more than 4,400 followers and 121,000 likes in just one week — all with AI-generated videos created using Google’s Veo platform.
Veo is the same AI-video generator sports betting company Kalshi used for an ad spot during the NBA Finals. The Verge reports it cost just $2,000 to make.
The AI ad trend isn’t limited to TikTok or commercials. Platforms like Meta are investing heavily in automating ad creation with artificial intelligence. They plan to fully automate ads by 2026, according to The Wall Street Journal.
The introduction of TikTok's generative AI advertising tools marks a potential shift in digital marketing, influencing both the way brands create ads and how influencers and consumers engage with advertising content.
TikTok's rollout of generative AI tools enables brands to produce ad content without traditional methods, potentially leading to faster, lower-cost and more scalable advertising.
The rise of AI avatars and automated ads could undermine the traditional influencer marketing model, impacting creators whose incomes rely on brand partnerships.
As stated by research cited in the article, consumer reliance on real influencers for purchasing decisions raises questions about whether AI-generated avatars will garner the same level of trust.
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TikTok brings expanded suite of generative AI ad tools to WPP, Adobe – Marketing Dive

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TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency creatives.
TikTok is ramping up its efforts around generative AI as digital advertising platforms race to roll out technology that can do more of the heavy lifting for marketers. CMOs have acknowledged pressure to generate more content, faster, even as many contend with stagnant budgets. Generative AI is positioned as a way to improve productivity, though it has taken a while for the technology to meet advertisers’ needs around quality.   
TikTok debuted Symphony last June, giving brands the ability to tap into digital avatars, edit videos and optimize campaigns with the aid of automation. The latest updates enable faster, more dynamic content creation based on simple inputs like text prompts and static product imagery, which can quickly be spun into five-second videos aligning with TikTok’s orientation around short-form content. Showcase Products also step up the role digital avatars play in the TikTok advertising ecosystem, with artificial models showing off everything from water bottles to red midi dresses.  
To get its features in the hands of more advertisers, TikTok is deepening its work with Adobe and WPP. The ad-holding group is the first in the agency category to integrate Symphony, which may provide an edge with brands prioritizing video-first social content. WPP has been battered by client losses and spending pullbacks, and directed more energy toward its Open operating system and AI as part of its turnaround strategy. 
On the digital avatar front, WPP’s clients will be able to leverage licensed and consensually approved representations of real people, which was positioned in the announcement as a way to personalize and scale global branded content. Similarly, TikTok is providing AI-powered dubbing and translation tools that support over 15 languages. Danone, a WPP client, is a launch partner for the Symphony integration, with a focus on its plant-based Alpro brand in Europe. WPP is aligning the TikTok tie-up with a prior commitment to spend 300 million pounds, or roughly $400 million, on AI, data and technology annually. 
“With TikTok’s Symphony Suite, we’re giving our creatives even more firepower to push boundaries and experiment for our clients,” said Rob Reilly, chief creative officer at WPP, in a statement.
AI-generated content was initially clumsy, particularly in regards to video, with avatars that landed firmly in the uncanny valley. But the technology has been refined over time, and more difficult to discern from the real thing as software is able to emulate more believable movement and speech. Symphony content will be automatically labeled as AI-generated, as well as subject to multiple rounds of safety reviews in regards to visual inputs and prompts.   
TikTok’s bigger push around Symphony follows rivals launching more generative AI tools targeted at brands. Meta, its chief competitor in the U.S., is reportedly planning to automate most marketing functions with AI, a threat to agencies like WPP. Meanwhile, President Donald Trump said on Tuesday he would “probably” extend a deadline, currently set for June 19, for ByteDance to divest the U.S. assets of TikTok.
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Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.
Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category.
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Get the free daily newsletter read by industry experts
Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.
Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category.
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Digital Silk Helps Miami Brands Adapt SEO Strategies for AI Search with Conversational Optimization – Nasdaq

Digital Silk Helps Miami Brands Adapt SEO Strategies for AI Search with Conversational Optimization  Nasdaq
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Meta and TikTok’s AI changes at Cannes—breaking down what agencies should know – Ad Age

Meta and TikTok’s AI changes at Cannes—breaking down what agencies should know  Ad Age
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Ukraine war latest: Zelenskyy seeks more Western help at NATO – Sky News

Volodymyr Zelenskyy has been at the NATO summit, seeking guarantees of further Western support. We will be back with rolling updates soon – but in the meantime, check below for a recap of the key Ukraine developments at the summit.
Wednesday 25 June 2025 17:08, UK
The NATO summit at The Hague is now over and while Ukraine wasn’t the main item on the agenda, the ongoing war with Russia was still discussed.
Volodymyr Zelenskyy held a series of bilateral talks with foreign leaders, including a meeting with US President Donald Trump on the sidelines of the summit.
The Ukrainian president said he discussed how to achieve a ceasefire and real peace with Trump, adding the meeting was “substantive” and the pair discussed how to “protect our people”.
He also said the two leaders discussed the possible co-production of drones and that he told Trump “the facts of what is happening on the ground”.
Speaking this afternoon, Trump admitted he and Zelenskyy had previously had some “rough times” but that his Ukrainian counterpart “couldn’t have been nicer” today.
He said he will now speak with Vladimir Putin about the war and “see if we can get it ended”, adding that the Russian leader would “like to get out of this thing” and that the war has “been a mess for him”.
Answering a question about whether Putin has any territorial ambitions beyond Ukraine, Trump said “it’s possible”.
He also said he thinks the Russian president has “been misguided” and adds: “I’m very surprised, actually. I thought we should have settled that easily.”
US considering extra Patriots for Ukraine
At one moment during his remarks, Trump was asked a question about the Patriot missile systems by a woman who revealed her husband was serving in the Ukrainian army.
“That’s a very good question,” Trump said. “And I wish you a lot of luck. I mean, I can see it’s very upsetting to you. So say hello to your husband.”
On the question itself, Trump said he is considering sending more Patriot missile batteries to Ukraine to help Kyiv fend off Russian attacks. 
He said the air-defence missiles are “very hard to get” but that “we are going to see if we can make some of them available.”
In other Ukraine news…
We’ll be pausing our coverage for now but we’ll be back soon with any updates – particularly if there are big developments related to Ukraine at today’s NATO summit.
Here are the key lines you need to know:
You can follow more from the NATO summit at The Hague in our separate live page – just click below:
We’ve just seen Donald Trump speaking at the NATO summit next to the alliance’s chief, Mark Rutte – who was very flattering to the US president throughout the news conference.
If you’ve been following Trump’s Truth Social account, Rutte’s flattery won’t be surprising.
Ahead of the NATO summit today, Trump posted a private message from NATO’s secretary general online – in which Rutte praised the US president and congratulated him on “decisive action in Iran” after he struck three nuclear sites.
“You will achieve something NO American president in decades could get done,” Mark Rutte told Trump in the flattering text.
“Europe is going to pay in a BIG way as they should, and it will be your win.”
Rutte also told Trump he was “flying into another big success in The Hague”, noting other countries had signed up to the new pledge for NATO members to spend 5% of their GDP on defence and security after the US president called for them to do so.
You can read the full message, which Trump shared on Truth Social yesterday, here:
On the Trump 100 podcast our US correspondents James Matthews and Mark Stone disagreed on whether Rutte knew the gushing letter would be made public.
Matthews suggested the former Dutch prime minister would not have expected the letter to be leaked, while Stone said any experienced politician knows Trump was likely to leak it.
You can listen here:
There has been much discussion of Article 5 of the NATO treaty today, after Donald Trump yesterday refused to confirm explicitly that the US remains committed to it.
Today, Norway’s Prime Minister Jonas Gahr Stoere said he believes the US is fully behind its obligation towards NATO and the Article 5 clause on mutual defence.
But we are still waiting to hear from the US on this.
So what is Article 5?
In short, this is the founding idea of collective defence.
When it was signed in 1949, the aim of the North Atlantic Treaty – on which NATO was founded – was to create a pact of mutual assistance.
At the time (and ever relevant today), this was to counter the risk that the Soviet Union would seek to extend its control of Eastern Europe throughout the continent.
Article 5 states that members of the alliance “agree that an armed attack against one or more of them in Europe or North America shall be considered an attack against them all”.
Therefore, members agree that “if such an armed attack occurs, each of them, in exercise of the right of individual or collective self-defence recognised by Article 51 of the Charter of the United Nations, will assist the Party or Parties so attacked by taking forthwith”.
Essentially, an attack against one NATO ally is an attack against all – and it could warrant a wider response by the alliance at large.
With that in mind, Trump’s vague answer on a commitment to the article could have significant consequences if the US decides not to abide by it.
NATO leaders are currently gathering on stage for group photos at The Hague.
Leaders, including Canadian Prime Minister Mark Carney, Turkish President Recep Tayyip Erdogan and Polish President Andrzej Duda, are taking photos with NATO chief Mark Rutte.
Now, Donald Trump is asked about his approaching meeting with Volodymyr Zelenskyy today.
The US president calls the Ukrainian leader a “nice guy” and when asked what he will discuss with him, jokingly replies: “I assume we are going to be discussing Ukraine – it seems like the most likely.”
“I’ve spoken to Vladimir Putin and he was very nice. He volunteered help with Iran,” he adds.
“I said I don’t need help with Iran – I need help on Russia.
“I said do me a favour and help us on Russia not Iran. But he was very nice.”
When it came to the war between Ukraine and Russia, he adds: “I think progress is being made.”
 The line of questioning for Donald Trump remains on Iran and he is asked how long he thinks the Iranian nuclear programme has been put back by the strikes.
“I think decades. I don’t think they will ever do it again,” he replies.
“I think they will have some missiles and defence.
“I think they have had it. They just went through hell. The last thing they want to do in enrich.
“When you look at a site like that, it is very hard to rebuild.”
He goes on to say “that hit ended the war”.
Questioned on the US intelligence reports suggesting the strikes did not destroy Iran’s nuclear sites, Trump says “they don’t know”.
“I believe it was total obliteration, I believe they didn’t have a chance to get anything out because we acted fast,” he says.
“It’s hard to remove that kind of material – very hard and very dangerous.”
He says “everything was burned black”.
US secretary defence Pete Hegseth says there is a leak investigation ongoing with the FBI now.
He says the damage was “moderate to severe, but he believes  “more likely severe and obliterated”.
Donald Trump is answering questions with NATO chief Mark Rutte at The Hague.
He says NATO is “going to become very strong” after members increase defence spending to 5% of GDP  – a big jump from the current 2%.
Rutte thanks the president and says “this would not have happened if you were not elected in 2016 and then re-elected”.
“It’s a great victory for everybody,” Trump says.
Asked how the ceasefire between Iran and Israel is going, Trump says: “I think very good.”
He goes on to say it was an “equal agreement” between the countries.
“We had a tremendous victory, a tremendous hit,” he adds.
Polish President Andrzej Duda has said while he does not think Russia will attack NATO countries now there is still a real risk to Europe.
Asked by our security and defence editor Deborah Haynes if there was risk Vladimir Putin could attack the alliance, Duda said: “I think that Russia is exhausted because of their aggression against Ukraine.
“I don’t expect that Russia is ready to attack other countries now.
“But in the future this is a real risk so we have to prepare ourselves and increase out spending on defence because  it is absolutely necessary to our defence.”
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