Google holds 74.19% of the search engine market in 2019, whereas approximately 50% of all website traffic comes from organic searches. According to smallbizgenius "Leads from SEO are eight times more likely to become paying customers than those generated through traditional ad campaigns." However, Google considers on-page and off-page SEO elements as the ranking factors for a website.
So, without further ado, let’s get started. SEO is the practice of improving the quality and quantity of relevant organic traffic to your website from search engines. Below is an example of SEO where a website ranks for the keyword ‘online shopping’. Neil Patel says, "If your article is on any other page of the Google search results than the first, it's the equivalent of it not ranking at all." If you plan to rank your website on the first page of SEO, we need to know its types. SEO has 2 broad categories: On-page and Off-page SEO. We'll first begin with on-page SEO. Let's understand why it matters, and what are the essential on-page SEO considerations that you must focus in order to succeed. It is the process of optimizing elements on your website itself. Below are the important ranking factors of on-page SEO that you'll need to take a look at.
The keyword for the below on-page examples is ‘Tasty Cuisine’. Next comes, meta description. URLs: https://www.earn.com/courses/digital-marketing/Bangalore?gclid=EAIaIQobCh Next comes one of the important on-page elements, i.e., header tags. Note: Link equity passes a value from one domain to another domain <!DOCTYPE HTML PUBLIC “ -//W2C//XTX HTML 4.01 Transitional//EN”> <html lang=“en”> <head> <meta http-equiv=“Content-Type” content=“text/html; charset=UTF-8”> <meta http-equiv=“Content-Style-Type” content=“text/css”> <title>Sitemap</title> </head> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <url> <loc>https://services.amazon.in</loc> <lastmod>2018-12-16</lastmod> <changefreq>Weekly</changefreq> <priority>0.8</priority> </url> Paying attention to the above 7 ranking areas will enhance your website ranking, traffic, and conversion. Next comes Off-page SEO. Optimizing off-page SEO improves the website's popularity, domain authority, awareness, and credibility. So, let's get started with off-page SEO.
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Travel more sustainably in Europe this summer, with new Google Maps updates. With new updates in Maps, we’re making it easier than ever to make sustainable transportation choices across Europe, whether you’re planning a summer road trip, commuting to school or work, or running errands. Last year we introduced a feature that uses AI to predict when walking or taking transit will get you to your destination in roughly the same amount of time as driving, and show you recommended walking or transit routes. Since then, this feature has helped people avoid tens of millions of car trips. It’s currently available in over 60 cities, and in the coming months, we’ll launch in Copenhagen, Stockholm, Warsaw, and more. If you’ll be cycling this summer, we’ll show you helpful details about your route in even more places. Now, thanks to partnerships with local governments and data from public authorities, in cities like Hamburg, Madrid, Barcelona, Milan, Rome, Zurich, Budapest, Vienna, and Brussels, you’ll be able to quickly see lanes on your cycling route – along with familiar details like heavy car traffic or steep hills. We’re expanding this experience to 17 new cities, including 9 in Europe, covering 125,000 kilometers of bike lanes globally so you can know when you’ll have a dedicated lane. When driving is the best option for your trip, Maps can help you find the most fuel or energy efficient route to your destination, if it isn’t already the fastest one. Fuel efficient routing is now live globally — and with 500 million trips using fuel-efficient routing each month, we estimate collective energy savings that amount to more than 2.7 million metric tons of GHG emissions avoided in 2024 alone. That’s the equivalent of taking more than 630,000 gasoline-powered cars off the road for a year. Many European cities have designated low-emission and low-traffic zones to decrease air pollution and traffic. Today in places like London and Berlin, we show helpful alerts that let you check if your vehicle is allowed in these zones, and choose an alternate route if needed. In the coming months, we’re expanding this feature to over 1,000 low-emission and low-traffic zones across Europe, including Italy, Sweden, Austria and more. Beyond helping people make more sustainable choices with Maps, we’re also helping cities reduce overall carbon emissions. Project Green Light uses AI and Maps driving trends to model traffic patterns and recommend how cities can optimize their existing traffic light plans. Vilnius, Lithuania is among the cities where we’ve recently expanded Green Light, making it now available in 20 total cities across 4 continents, helping drivers sail through more green lights. With more ways to get around in Europe, you can choose the option that works best for you. Check out these updates to see how Maps, Search, Gemini, and Lens can help with your summer travel plans. Let’s stay in touch. Get the latest news from Google in your inbox. Follow Us
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Google has announced four Maps updates across Europe designed to reduce reliance on driving and promote sustainable transportation choices. Google says it’s expanding its AI-powered alternative transport suggestions to Copenhagen, Stockholm, Warsaw, and additional cities in the coming months. The feature predicts when walking or transit will match driving times, which aims to help users avoid car trips entirely. Meanwhile, cyclists this summer are getting enhanced route details in 17 new European cities, including Hamburg, Madrid, Barcelona, Milan, Rome, Zurich, Budapest, Vienna, and Brussels. The updates show dedicated bike lanes alongside existing warnings about traffic and steep hills, covering 125,000 kilometers of cycling infrastructure globally. For necessary car journeys, Google says its fuel-efficient routing is now live worldwide. The company estimates this feature alone prevented 2.7 million metric tons of greenhouse gas emissions in 2024, which is equivalent to removing over 630,000 cars from roads for a year. The final update tackles low-emission zones and low-traffic zones. Over the coming months, Google says it will expand alerts for restricted areas to over 1,000 zones across Europe, including Italy, Sweden, and Austria. The notifications mean it’s possible for drivers to check vehicle eligibility and find alternative routes when needed.
Since the end of March when Apple released iOS 18.4, iPhone users in the EU have been able to set Google Maps as their default navigation app, completely replacing Apple Maps. If you count yourself among them, perhaps the upcoming updates will improve your travels on the continent this summer.
Pride wallpaper, carrier satellite connectivity for iPhone 13, Screen Time improvements, and more. Apple Intelligence is what Apple is calling its artificial intelligence feature set. Here’s everything we know. Image Playground is Apple’s dedicated image creation app that can build cartoon-like pictures based on text descriptions. If you’re experiencing issues with iPhone Mirroring, follow these steps to get it working again. Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July. iPadOS 26 brings Apple’s Liquid Glass design overhaul, new Phone, Preview, Games, and Journal apps, and more. Liquid Glass redesign, Phone app, revamped Spotlight, and more. Apple’s new Liquid Glass design, a Workout Buddy for motivation, a Notes app, and more. 3 hours ago by Tim Hardwick 1 day ago by Tim Hardwick 1 day ago by Tim Hardwick 1 day ago by Tim Hardwick 2 days ago by Joe Rossignol
MacRumors attracts a broad audience of both consumers and professionals interested in the latest technologies and products. We also boast an active community focused on purchasing decisions and technical aspects of the iPhone, iPad, Mac, and other Apple platforms.
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The question “Is SEO dead?” seems to resurface every few years and 2025 is no exception. This question is being discussed by greater numbers of industry experts as AI revolutionises search. In 2025, the answer remains clear: SEO is not dead—it’s evolving. Rather than fading away, SEO is adapting to new technologies, the changes in user behaviour and the evolving search ecosystems. Search engines remain a primary gateway for discovering information, products and services. But how SEO works has fundamentally changed. Outdated tactics (which died a decade ago) like keyword stuffing, spammy backlinks, and thin content are no longer effective. Modern SEO focuses on delivering high-quality, user-centric content that meets real search intent, and is organised in a logical hubs around a subject matter. Since most users are on a mobile device, they are looking for ‘a journey on a page’ rather than needing to click around the website to complete a journey. Google’s continuous evolution and integration of AI-driven features, such as AI-generated overviews and the new AI Mode (live in US from 20 May) have made the search environment more dynamic. These changes don’t eliminate SEO; they reward authenticity, expertise, and value-driven content. Major updates in 2024 and 2025 and the emergence of AI in search have caused significant fluctuations in rankings. Many websites have reported drops in organic traffic by over 30% most notably for informational searches as users are given richer answers in the search environment. However, many sites are also achieving higher conversion rates, as users now conduct more thorough off-site research before making purchasing decisions. This means that users that visit a site are more like to take action and covert. In addition, the rise of alternative platforms e.g. AI chatbots, voice assistants, and social search, has diversified how users find information. Nevertheless, Google still processes billions of searches every day and remains the most dominant discovery tool online. One recent study from Bright Edge showed that users searching Google (as measured by impressions) grew by 50% in 12 months. Notably, B2B performance on Bing is improving, especially as professionals increasingly use tools like ChatGPT for work-related research. SEO today isn’t just about ranking on Google; it’s about visibility wherever people search. Successful modern SEO involves: Your content is different from Google AI Overviews because it provides your unique understanding and positioning in your market and weaves in your unique selling proposition (USP). (We explore the symbiotic relationship between SEO and Answer Engine Optimisation (AEO) further on this page.)
As SEO evolves into AEO (Answer Engine Optimisation), it’s about earning visibility by delivering value. The brands and marketers thriving today are those who embrace change, stay aligned with evolving user behaviours, and remain focused on creating genuinely helpful content. SEO isn’t dead; it’s just outgrown shortcuts. Today, success comes from aligning with user needs, building trust, and evolving with the landscape. SEO is alive and well—but only for those willing to grow with it! If you would like help evolving your SEO strategy, please get in touch.
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Unite.AI is committed to rigorous editorial standards. We may receive compensation when you click on links to products we review. Please view our affiliate disclosure. SEO (Search Engine Optimization) requires a multifaceted strategy that includes researching competition, analyzing what keywords are capable of driving traffic, creating an external and internal link building strategy, and optimizing page loading speed. Below we feature the best SEO tools to increase your odds of ranking high in Google. Many recognize Jasper as the best overall AI writing assistant, leading the market with its impressive features and quality. You first provide it with seed words, which Jasper then analyzes before creating phrases, paragraphs, or documents based on the subject matter and tone of voice. It is capable of instantly producing a 1,500-word article. The platform has more than 50 AI content generation templates, including blog posts, emails, marketing copy, Facebook ad generator, Google ad generator, meta title and description, press release, and much more. Here is a look at some of the best features of Jasper: We also Compare Jasper Vs. Copy AI & Jasper Vs. Scalenut. Read Review → Visit Jasper →
Surfer is primarily a tool for generating SEO content, some of the core functionalities include: Outline Builder – Use the built-in Outline Builder to structure your content into a detailed outline complete with unique potential headings and questions. Topic Discovery – Discover dozens of relevant topic clusters in a matter of minutes, this enables a strategy to target different keywords. Keywords Volume & Search Intent – Check search intent for your target audience and evaluate monthly search volume and keyword difficulty at a glance. While Google does offer this functionality for free via the Google Keyword Planner, this tool is easier and less frustrating to use. Internal content structure – This is seamlessly optimized by using real-time metrics for structure, and word count. AI Writing – Utilize the full power of Surfer to write well-researched and high-quality articles. AI Content & Plagiarism – While some affiliates may choose to rely on AI generated content, this could result in a Google penalty, this is why the built-in plagiarism and AI content checker is an important tool if you want to avoid penalties. Read Review → Visit Surfer SEO →Exploding Topics is a premier trend analysis platform, essential for discovering emerging trends across diverse sectors. This tool excels at identifying nascent trends poised to gain significant traction within a 12-24 month horizon, providing a strategic edge in trend foresight. It is specifically designed to detect promising trends before they hit the mainstream, making it invaluable for uncovering what to write and report on for SEO purposes. The platform uses a combination of AI-driven data aggregation and expert human analysis to ensure both accuracy and depth in its trend predictions. By scouring numerous online sources such as social media, search engines, and news sites, Exploding Topics collects and analyzes data using advanced algorithms and natural language processing techniques to identify and predict emerging trends. Its user-friendly interface allows users to explore and track trends effortlessly, enhancing the ease of trend analysis and forecasting. The tool can also be used for keyword research, and offers more comprehensive and up-to-date data than competing tools. Exploding Topics is a crucial tool for anyone looking to stay ahead in their field, offering early access to emerging trends and actionable insights that inform strategic business decisions. Its focus on uncovering under-the-radar trends with high growth potential makes it an invaluable resource for optimizing SEO efforts and staying informed about what to write and report on in various industries. Read Review → Visit Exploding Topics → Rank Math is a comprehensive SEO plugin for WordPress that simplifies the process of optimizing content according to best practices. It offers built-in suggestions, customizable SEO settings, and control over which pages are indexable. Rank Math integrates with both the Gutenberg and Classic Editors and supports over 20 schema types, including FAQ and HowTo, to help users win rich snippets. One of the standout features of Rank Math is its AI capabilities, which significantly enhance the content creation and optimization process. The plugin includes over 40 AI-powered tools designed to streamline SEO and content creation. Rank Math’s Content AI can generate SEO-optimized articles with just one click, offering a variety of high-converting templates. The AI tools can perform keyword research, generate new topic ideas, outline posts, and write substantial content in minutes, drastically reducing the time and effort required compared to traditional methods. Content AI also provides personalized content recommendations and ensures a consistent brand voice, supporting multiple languages and integrating seamlessly with the WordPress Block Editor, Elementor, and Divi. With features like bulk generation of SEO titles and descriptions, advanced snippet previews, and robust AI-powered SEO meta and OpenGraph tags, Rank Math enables users to create content that ranks well on search engines. The AI Command Center and RankBot further enhance productivity by offering tailored SEO advice and managing multiple content projects simultaneously. Overall, Rank Math leverages AI to provide a powerful and user-friendly SEO solution that helps WordPress users optimize their sites efficiently and effectively. Visit Rankmath → Scalenut is essentially an all in one marketing tool and is designed to scale. It enables you to quickly and get the entire keyword plan for your niche and to generate a content management strategy to dominate these terms. The software is divided into 4 sections: Research – Uncover insights and build a strategy that works by getting all the insights and semantic key terms you need to outpace your competition. Create – Write SEO content that ranks by using the most advanced versions of NLP and NLU (Natural Language Processing & Natural Language Understanding). It offers real-time optimization based on SERP statistics, and offers content that can deliver. Optimize – Get real-time feedback on where your content stands with a dynamic SEO score. Improve on the go, no more revisions! Marketing Copy – Write persuasive copy that brings conversions with 40+ AI copywriting templates. This includes the following: Claim a 20% discount off the monthly subscription fee. Discount Code: FOREVER20 We also Compare Scalenut Vs. Jasper. Read Review → Visit Scalenut →
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