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Internal Linking: New Guide for 2025 – Exploding Topics

June 25, 2025/in website SEO, Website Traffic/by Team ZYT

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This is a NEW guide to internal linking for SEO in 2025.
So if you want an easy way to get:
Then you should get a ton of value from this actionable guide.
Internal linking is the SEO practice of strategically using hyperlinks that point from one webpage to another webpage on the same domain.

When done right, internal linking is an SEO strategy that can help improve your organic visibility.
For example, here’s a link from one page on our website (ExplodingTopics.com) to another page on our website:

This is different from a link that sends users to another website (external link)…
… or a link from another website to our website (backlink).
Bottom line: Internal links only link to other pages on the same website. And when used correctly, they can help you get higher Google rankings.
According to Google rep John Mueller, internal linking is “super critical for SEO”:

So Google themselves confirm that internal links are a key part of SEO.
I’d have to agree.
In my experience, internal linking can improve your site’s SEO performance by 5-10%.
(That assumes your internal linking is PERFECT. Which it should be if you follow the tips in this guide 😁)
In other words:
Internal linking isn’t going to shoot your site’s traffic to the moon.
But it’s still one of the easiest ways to get a small-yet-significant boost in your organic traffic.
For example, a while back we added these “You may also like:” sections to the top of a few of our blog posts:

And after Google crawled and indexed the new versions of these pages, we noticed a solid lift in organic traffic:

Nice.
And there’s data to back this up.
An industry study from last year found that internal links were positively correlated with more traffic from Google:

Internal linking isn’t JUST about SEO.
(Even though that’s probably why you’re reading this guide)
When done right, internal linking can also:
For example, check out this one paragraph from one of our recent blog posts about semantic SEO/semantic keywords:

First, we link to a helpful tool on our site (specifically, a free keyword tool). That way, someone looking to put the tips from the content into action has a resource they can use.

Second, we added an internal link to our post about related keywords:

This is a resource that’s super relevant to what the person is reading about.
As you can see, this isn’t about stuffing internal links all over the place.
Instead, you want to strategically place internal links where they:
AND
With that, here’s how to do internal linking the right way:
Google gives more weight to links that appear earlier in the content.

This makes sense if you think about it:
Links buried in the footer of a page aren’t probably super important.
(That’s why links to things like “terms of service” and “privacy policy” pages are usually found in footers):

For example, we often include several internal links above the fold on each of our blog posts:

These links are mostly there to help users find relevant content from our site.
But these internal links also pass a LOT of authority through them.
(Because they’re so high up. Even above the first paragraph of the article)
That said:
Internal links still “count” if they’re lower on the page.
(Just not as much)
For example, we often add internal links at the end of an article:

These internal links aren’t as effective as those in the body of the article. Or at the very top of the page.
But they still pass some authority to key pages.
So they’re worth using.
Action Item: Add your most important internal links above the fold or within the first 25% of your content.
Anchor text tells Google and users what a linked page is about.
This is true for external links (backlinks).
It’s also true for internal links.
In fact, SEO expert Cyrus Shepard analyzed over 20 million internal links.
And one of his key findings?
“URLs with a larger number of anchor text variations from internal links are highly correlated with more Google search traffic.”

In practical terms:
Yes, you want your anchor text to describe the page you’re linking to.
But you don’t want to spam the same anchor text over and over again.
Instead, mix it up.
For example, here’s a page on our site optimized for the keyword "technology trends”.

Sometimes we use the exact match anchor text "technology trends” in our internal links:

But we also use lots of other anchor text variations:

As you can see, this anchor text accurately describes the page we’re linking to. But it’s not the same anchor text over and over again.
Action Item: Keep your internal link anchor text natural and descriptive.
It’s no secret:
When it comes to SEO, certain pages are MUCH more important than others.
Which is why your internal linking should push traffic and authority toward high-value pages like:
As it turns out, Google uses internal links to help determine which pages on your site are important.

For example, our list of Google Trends alternatives is a key page for our business:

So we make sure to include internal links to that page wherever it makes sense.

You can easily check your current internal link distribution using Semrush Site Audit.
This report gives you a breakdown of your site’s internal linking (including a 1-100% score).

Notably, you can also see your “Internal Link Distribution”.

This shows you how many of your internal links are going to a wide (or tiny set) of pages.
You can even click on “Strong Pages” or “Weak Pages” to see which pages are getting lots of (or very little) internal link action.

Action Item: Identify your top priority pages and strategically link to them.
When it comes to internal linking, more links isn’t always better.
In fact: too many internal or external links can dilute link equity and hurt UX.
Google’s own documentation states that’s it’s possible to go overboard with internal links:

A good rule of thumb that I like to follow is:
2-5 internal links per 1,000 words.
For example, you may notice that this post from our blog has a few internal links sprinkled in:

That’s how you want to do it.
That said:
Certain pieces of content (like massive guides) will sometimes have quite a few internal links.
And other pages (like product feature announcements) will have less.
It’s not about reaching a specific number with your internal linking.
Instead, you just want to avoid using so many internal links that it detracts from readability and SEO.
Action Item: Focus on quality over quantity. Each internal link should serve a clear purpose. Whether it’s for SEO, UX or both.
Google looks at the surrounding text of an internal link to understand its relevance.

To be clear:
Google primarily uses anchor text to understand relevance.
But the text around the internal links algo plays a role.
For example, this internal link from our site is surrounded by relevant terms, like “JungleScout”, “e-commerce platform” and “tool”.

This wasn’t strategic.
This kind of contextually relevant text happens 100% naturally when you use internal links logically.
Action Item: Place links where they make logical sense within the content. When you do, the links will automatically be surrounded by relevant text.
Your site architecture is how all of the pages on your site are linked together.

And the right internal links can help reinforce site architecture.
This can make it easier for Google to find, crawl, and index key pages on your site.
For example, our site’s homepage navigation links to our newsletter sign up page.

But we also link to the page from our blog content.

In other words:
This page is getting internal links from high up in our site’s navigation.
But also from within blog content.
This reinforces to Google that our newsletter page is super important.
Action Item: Use internal links to support linking that’s already happening thanks to your site’s architecture.
Internal links can help give specific pages on your site a rankings boost.
First, use Semrush Organic Research to find pages on your site that are ranking in positions #11-20 for important keywords

Next, add internal links FROM other pages on your site TO the underperforming page.
Ideally, you want to link from pages on your site that already have some authority.
That way, you’ll send significant link authority to the pages that need it.
Finally, wait a few weeks for Google to crawl the internal links. And track your rankings to see if they improve.
For example, our list of AI tools wasn’t performing as well as we’d hoped.

So I edited a few of our existing posts. And added a few internal links to point to our AI tools page:

Simple. Yet effective.
Action Item: Find underperforming pages and link to them from high-ranking content.
“Hub and spoke” is a more advanced form of internal linking that boosts topical authority.

Hub and spoke internal linking definitely isn’t required to rank in Google.
(Back when I ran Backlinko, I basically ignored hub and spoke. Instead, I just used internal links strategically and where they made sense. And the site performed well regardless).
But I do think the hub and spoke approach can help a little.
Here’s how it works:
First, publish a hub page (aka a “pillar page”).
Then, publish supporting articles (“spokes”) that cover subtopics.
Finally, link each spoke back to the hub.
Semrush’s Keyword Strategy Builder can help you set all of this up.

Just enter the topic (or target keyword) of your hub page.
And Semrush will generate related spoke topics for you.

Action Item: Use the hub-and-spoke model to structure internal links strategically.
Orphan pages are pages with no internal links pointing to them.

Since Google relies on links to find and rank content, orphan pages rarely get indexed.
And if they DO get indexed, they don’t tend to rank well.
To find orphan pages, run a site audit in Semrush.
Then, head over to the “Internal Linking” report.

Keep an eye out for any notices regarding “Orphaned sitemap pages”.

If it’s a page you don’t need users to find, you may want to remove the page from your sitemap.
But if these orphan pages are pages that you want users to find in search, then you definitely want to point some internal links their way.
Action Item: Identify orphan pages and add internal links from relevant pages.
Internal links aren’t just for SEO.
Internal linking can also:
In fact, the best overall approach to internal linking is to focus on UX first…
…and the SEO benefits will usually follow.
For example, we have a free keyword research tool on our site.

This tool is super helpful for people getting into SEO. It also helps people discover Semrush.
Which is why we strategically link to this tool inside of our content:

Action Item: Use internal links to guide users toward pages that help users… and your bottom line.
As your site ages, internal links can break. Or just need some freshening up.
Which is why you want to regularly review and update internal links for:
Fortunately, you don’t need to check every link one by one.
Instead, just make sure to regularly check Site Audit to see if any errors or warnings crop up:

Action Item: Run a regular SEO site audit to make sure your internal links are optimized.
If you want to maximize your SEO results, internal links are a must.
Like I mentioned earlier, internal linking probably won’t double your organic traffic.
But when used strategically, internal links CAN make a serious difference.
Use real-time topic data to create content that resonates and brings results.
Exploding Topics is owned by Semrush. Our mission is to provide accurate data and expert insights on emerging trends. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
Use real-time topic data to create content that resonates and brings results.
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Brian is the co-founder of Exploding Topics. He is an internationally recognized SEO expert and also the founder of Backlinko. Bri… Read more
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Digital Growth Strategies for 2025: How Web Development, Video Marketing and SEO Drive Business Results – Intelligent Living

June 25, 2025/in website SEO, Website Traffic/by Team ZYT

Date:
In today’s increasingly digital marketplace, businesses face unprecedented challenges and opportunities. The digital landscape continues to evolve at breakneck speed, with new technologies, platforms, and consumer behaviours emerging almost daily. For businesses looking to thrive rather than merely survive, a strategic approach to digital presence is no longer optional—it’s essential.
Three core pillars form the foundation of effective digital growth: strategic website development, professional video marketing, and comprehensive search engine optimisation. Together, these elements create a powerful ecosystem that drives visibility, engagement, and, ultimately, business results.
“The most successful businesses understand that digital growth isn’t about implementing isolated tactics or chasing trending platforms,” explains Ciaran Connolly, Director at ProfileTree. “It’s about creating an integrated digital ecosystem where website performance, compelling video content, and strategic SEO work together to move customers through the buyer’s journey efficiently. When these elements are aligned with clear business objectives, the impact on growth can be transformative.”
For companies seeking sustainable growth in 2025 and beyond, mastering these three critical areas offers the clearest path to digital success. Let’s explore how these elements work together to create measurable business impact and why an integrated approach delivers superior results.
Table of Contents
Your website serves as the digital headquarters of your business—often forming the first and most lasting impression on potential customers. Yet many companies still treat their sites as little more than digital brochures, missing crucial opportunities to convert visitors into customers.
Strategic website development goes beyond aesthetics to create purpose-built digital assets that actively drive business objectives. This approach encompasses several critical elements:
The technical foundation of your website directly impacts both user experience and search visibility. In 2025, performance metrics are more critical than ever:
Effective website development places user needs at the centre of every design decision:
The most effective websites incorporate features and capabilities that directly support business goals:
This strategic approach to website development creates digital assets that actively contribute to business growth rather than passively displaying information.
The dominance of video content continues to accelerate, with 91% of consumers now preferring interactive and visual content over traditional text formats. For businesses, this shift presents tremendous opportunities to connect with audiences in more compelling ways.
Professional video marketing delivers several key advantages:
Video content dramatically outperforms other content formats across key engagement metrics:
Beyond engagement, video directly influences purchasing decisions:
In crowded market spaces, video allows businesses to establish distinctive brand identities:
The businesses seeing the strongest ROI from video marketing approach it as an integral part of their overall marketing strategy rather than a standalone tactic, ensuring video content aligns with broader business objectives and messaging.
While compelling websites and engaging video content are essential, their impact is limited if potential customers can’t find them. Comprehensive search engine optimisation forms the critical foundation that ensures your digital assets reach the right audiences at the right moments.
Effective SEO in 2025 encompasses several key components:
Search engines increasingly prioritise sites that deliver superior technical performance:
Content remains at the heart of effective SEO, but the standards for quality continue to rise:
Beyond general search visibility, targeted optimisation for specific contexts delivers outsized returns:
The most successful businesses view SEO not as a one-time project but as an ongoing process of refinement based on performance data, competitive analysis, and evolving search patterns.
While each of these digital elements delivers value independently, their true power emerges when implemented as part of an integrated strategy. Businesses that treat website development, video marketing, and SEO as separate functions miss crucial opportunities for synergy and often create disconnected user experiences.
The integration advantage manifests in several ways:
When website development, content strategy, and SEO work in concert, they create seamless pathways from discovery to conversion:
Integrated approaches deliver exponential rather than additive benefits:
Strategic integration improves return on investment through operational efficiencies:
For businesses looking to implement this integrated approach, a phased roadmap provides the most effective path forward:
This phased approach allows businesses to build on early successes while continuously refining strategy based on real-world performance data.
Effective digital strategy requires measuring impact on business outcomes rather than focusing solely on activity metrics. A comprehensive measurement framework should track:
This comprehensive approach to measurement ensures that digital investments deliver tangible business impact rather than simply generating activity.
As digital channels continue to evolve and consumer expectations rise, businesses that take an integrated approach to their digital presence will increasingly outperform those relying on disconnected tactics. By aligning website development, video marketing, and SEO within a cohesive strategy, companies create digital ecosystems that efficiently attract, engage, and convert their ideal customers.
The businesses that thrive in 2025 and beyond will be those that view their digital assets not as marketing expenses but as growth investments that directly impact bottom-line results. Through strategic implementation, continuous refinement based on performance data, and consistent focus on business objectives, these digital leaders will create sustainable competitive advantages in increasingly crowded marketplaces.
For companies ready to elevate their digital approach, the team at ProfileTree provides expert guidance in developing and implementing integrated digital growth strategies that deliver measurable business impact.
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Google Search: Introducing AI Mode in India – Google Blog

June 25, 2025/in website SEO, Website Traffic/by Team ZYT

24 Jun, 2025
[[read-time]] min read
Imagine being able to ask whatever’s on your mind, even a question that’s very complex or multi-layered, and in an instant, receiving a comprehensive, AI-powered response that unpacks the topic using advanced reasoning, complete with essential details and links to explore. Now, you can experience this firsthand with AI Mode, our most powerful AI search experience yet.
We first introduced AI Mode as an experiment in the U.S. earlier this year, and started rolling out to users outside of Labs at Google I/O 2025. It’s already resonating with users who appreciate its speed, quality, and fresh responses. Following this positive feedback, we’re excited to bring AI Mode to India, starting today, as an experiment in Labs in English. This approach allows us to learn what’s most helpful to our users here and improve rapidly with your feedback.
AI Mode is our most powerful AI search, with more advanced reasoning and multimodality, and the ability to go deeper through follow-up questions and helpful links to the web. Using a custom version of Gemini 2.5, it lets you ask longer, more complex or nuanced questions that would have previously required multiple searches. In fact, early testers of AI Mode are asking much longer queries – 2-3x the length of traditional searches – showing that people are already using it for their toughest questions. It’s particularly helpful for exploratory questions and for more complicated tasks like comparing products, planning a trip, or understanding complex how-tos.
For example, you could ask: “My kids are 4 and 7 and have lots of energy. Suggest creative ways to get them active and moving indoors, especially on hot days, without needing a lot of space or expensive toys.”
Behind the scenes, AI Mode uses our query fan-out technique. It breaks your question into subtopics and issues a multitude of queries simultaneously on your behalf, enabling Search to dive deeper into the web than ever before. This helps you discover even more of what the web has to offer and find incredible, hyper-relevant content that matches your question. You can also easily ask follow-ups like, “Can you suggest some activities that they can do independently” to dig even deeper.
What makes this experience unique is that it brings together advanced model capabilities with Google’s best-in-class information systems, and it’s built right into Search. You can not only access high-quality web content, but also tap into fresh, real-time sources like the Knowledge Graph, info about the real world, and shopping data for billions of products.
We know voice and visual search are extremely popular in India. More people use Google Lens here every month than in any other country worldwide.
AI Mode is designed to be multimodal so you can ask questions in whatever way feels most natural—whether that’s with text, your voice, or by taking or uploading an image.
This launch is part of our long-term vision to make finding and accessing information even more effortless on Search. With our latest advancements in AI, we’ve seen people turn to Google Search to tackle increasingly complex and nuanced questions. AI Overviews, now used by over 1.5 billion users every month, is a testament to this evolution. In our biggest markets like the U.S. and India, it’s already driving a more than 10% increase in usage for the types of queries where they appear. This means that once people use AI Overviews, they’re coming to do more of these types of queries, and what’s particularly exciting is how this growth increases over time. AI Mode expands what AI Overviews can do with more advanced reasoning, thinking and multimodal capabilities.
Helping people discover content from across the web remains central to our mission. With AI Mode, you can express exactly what you are looking for, with all its nuances, and get to the right web content in a range of formats. This helps expand the types of questions people can ask, creating new opportunities for content discovery.
AI Mode is rooted in our core quality and ranking systems, and we are using novel approaches to improve factuality. We aim to show an AI-powered response as much as possible, but in cases where we don’t have high confidence, you will see a set of web search results. As with any early-stage AI product, we won’t always get it right, but we are committed to continuous improvement. Launching this as an experiment in Labs is a crucial part of that process, and we look forward to your feedback to help us make it better.
We are incredibly excited for you to test and experience this next chapter of Search. Sign up in Labs now to try out AI Mode in Google Search.
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Can you trust what you see? How AI videos are taking over your social media – The Indian Express

June 25, 2025/in website SEO, Website Traffic/by Team ZYT

Can you trust what you see? How AI videos are taking over your social media The Indian Express
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Digital Silk Helps Miami Brands Adapt SEO Strategies for AI Search with Conversational Optimization – Yahoo Finance

June 25, 2025/in website SEO, Website Traffic/by Team ZYT

Digital Silk Helps Miami Brands Adapt SEO Strategies for AI Search with Conversational Optimization Yahoo Finance
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Best WordPress SEO Tools & Plugins For Enterprise Sites – Search Engine Journal

June 25, 2025/in website SEO, Website Traffic/by Team ZYT

Download your cheat sheet and checklist to start building content that works harder.
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
In this actionable session, Nick Gallagher, SEO Lead at Conductor, as he gives you actionable SEO guidance in this new era of search engine results page (SERPs).
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
This template is your no-nonsense roadmap to a flexible, agile social media strategy.
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
WordPress isn’t just for bloggers. Discover why major brands use it to scale enterprise SEO and drive traffic with plugins and tools.
When it comes to enterprise SEO, you need more than just the basics. You need tools that scale, provide deep insights, and plug seamlessly into your WordPress ecosystem.
Enterprise businesses require a scalable, credible, and reliable website. While many organizations invest in expensive platforms that consume a significant portion of their budget and come with limited support, WordPress offers a powerful alternative without the hefty annual software fees.
The latest version of WordPress (6.8) has been downloaded over 28 million times. There are also over 59,000 plugins and 13,000 free themes.
This is a testament to the core WordPress development team’s ability to improve the platform and meet modern business needs.
Let me break down the best WordPress SEO tools as I see them that will help your enterprise site boost rankings, improve core web vitals, and gain visibility in even the most competitive markets.
WordPress plugins and tools can assist in optimizing your site and improve site security, performance, and speed.
But, with so many different plugins and tools in the market today, how do you choose the right ones that will improve your site’s visibility?
To help you avoid an SEO disaster, let’s take a look at the top WordPress tools and plugins for search optimization of enterprise brands.
Made popular by over 3 million users, AIOSEO offers a comprehensive toolkit and setup wizard for you to establish SEO settings for your website quickly.
The checklist includes features like meta tag generators, titles, descriptions, rich snippets, schema markup, and XML sitemaps.
For tech-savvy users, AIOSEO gives you complete control of robots.txt, local SEO, RSS videos, and video and photo optimizations. It also allows enterprises to assign user roles to employees or contractors.
BrightEdge provides AI-powered data-driven solutions to help you manage your SEO and content performance to convert more users into customers.
You can leverage BrightEdge throughout every stage of content optimization: discovering your target audience’s search demand, creating impactful content, and measuring results to scale.
With powerful data insights like share of voice, opportunity forecasting, and ContentIQ, your content is more likely to capture your audience’s attention and boost SEO efforts.
This is especially effective for sites with complex structures or multiple departments contributing content.
Semrush allows you to find all the organic keywords and search terms that your website can rank.
It also provides a competitive analysis of how your competitors rank, so you know how to gain an edge over their SEO strategy.
Our enterprise clients using Semrush reduced keyword blind spots by ~64% after refining their strategy using the Keyword Magic Tool.
With Semrush’s Writing Assistant Tool, you can also improve your existing WordPress content with targeted focus keywords to help you make the top 10 results.
I, however, like their backlink tracking capabilities the best.
In our work across dozens of enterprise WordPress deployments, Yoast SEO lets you easily update descriptions, titles, and social media images throughout your website.
With a user-friendly platform, Yoast SEO automatically creates an XML sitemap to make it easier for search engines to crawl your website and import data from other plugins.
You also have complete control of your site breadcrumbs and premium loading times. (While Yoast is the gold standard, I would also highly consider RankMath.)
Ahrefs is an all-in-one SEO tool that helps optimize your website, analyze industry content, and study your customers’ top keywords to help you improve.
With Ahrefs, you can track your ranking progress and learn from your competitors’ content to deliver a high-ranking website that builds authority.
Additionally, Ahrefs offers enterprise-level support with unique features, including multiple user seats, personalized customer support, daily updates, and more, to help your business grow globally.
With over 240,000 websites using NitroPack, it’s a popular performance plugin.
NitroPack helps increase your speed score by 60% and improves your core web vitals, which can provide a better experience to users.
Enterprise teams we work with prioritize core web vitals for performance and SEO.
One client we worked with in the energy sector saw a 42% boost in mobile conversions after optimizing core web vitals with NitroPack.
It offers advanced features such as caching, a built-in CDN, and HTML optimization on a user-friendly platform.
Instead of relying on SEO assumptions, MonsterInsights provides you with all the insights you need to improve search rankings by connecting Google Analytics to your WordPress site.
MonsterInsights shows you top content, how users interact on your site, and connects ecommerce SEO.
Also, MonsterInsights provides over 100 data points to help you make better marketing decisions through real-time analytics.
In my recent experience, DemandSphere has been a valuable tool for managing SEO at scale, especially when working with enterprise clients across multiple regions or business units.
Its AI-powered insights helped me surface priority keywords and content gaps, especially across large or multi-regional sites.
In one case, we used its predictive models to reorganize a content roadmap, which led to measurable improvements in mid-funnel visibility.
One of the features I find especially useful is the ability to segment data by market or product line, which helps clarify where to focus our efforts.
Here are a few reasons why WordPress is great for enterprises:
Since WordPress is open-source software, your business has access to an endless pool of designers, developers, and specialized agencies, along with a massive community that is always ready to collaborate, innovate, and troubleshoot together.
With millions of WordPress websites live, the user community allows you to leverage best practices and implement them within your own system, instead of relying on inconsistent customer service or a limited FAQ page from closed-off systems.
WordPress includes several built-in features that help you better optimize your site, and has many plugins that can support SEO (some mentioned above).
Is WordPress enterprise-ready?
Combined with powerful plugins and themes, WordPress’s content management system is more than ready to handle the needs of a complex enterprise website.
With WordPress, you can scale your website with flexible infrastructure and reliable SEO features.
We’ve implemented this setup across various industries, including manufacturing, healthcare, and legal, each with its own unique technical and SEO requirements.
WordPress is one of the best platforms for SEO. Not only does the system provide SEO features, but the available plugins also make it easy for your website to start building authority and boost its overall rankings.
Continue optimizing and adapting to maintain long-term growth. The key is to keep your SEO strategy evolving to keep up with the changes in the industry.
More Resources:
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Matt Bertram is Head of Digital Strategy @ EWR Digital. He is also the Co-Host of the top rated SEO …
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Learn how to connect search, AI, and PPC into one unstoppable strategy.
Join 75,000+ Digital Leaders.
Learn how to connect search, AI, and PPC into one unstoppable strategy.
Join 75,000+ Digital Leaders.
Learn how to connect search, AI, and PPC into one unstoppable strategy.
Join 75,000+ Digital Leaders.
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In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2025 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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These Android devices will no longer get Chrome updates soon: What you must know – Hindustan Times – Hindustan Times

June 25, 2025/in website SEO, Website Traffic/by Team ZYT

These Android devices will no longer get Chrome updates soon: What you must know – Hindustan Times Hindustan Times
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Reddit Introduces Reddit Community Intelligence – The Bridge Chronicle

June 25, 2025/in website SEO, Website Traffic/by Team ZYT

Reddit Introduces Reddit Community Intelligence The Bridge Chronicle
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Google Business Profiles Tests Social Profile Links Above Google Posts/Updates – Search Engine Roundtable

June 25, 2025/in website SEO, Website Traffic/by Team ZYT

Google is testing moving the social profile links above the Google Posts section in the Google Business Profiles / local listings within Google Search. This seems to be being tested right now.
This was spotted by Google Business Profile Product Expert, Syed M. Amir Hassan who shared screenshots of this on X. He also said, “I have noticed on several Google Business Profile clients that social media links now appear above regular post (formerly updates) in the Knowledge Panel.”
Here are two of his screenshots:

Compare that to what I see:

The Google Posts should be on top of the Social Profile button links.

Looks like a limited test

— Ben Fisher (@TheSocialDude) June 23, 2025

Looks like a limited test
Forum discussion at X.
The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2025 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube’s ToS.

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6 Top SEO Reporting Tools for Content Marketers – Exploding Topics

June 25, 2025/in website SEO, Website Traffic/by Team ZYT

Blog > 6 Top SEO Reporting Tools for Content Marketers
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As content marketers, we learn to speak the language of SEO.
Impressions, top queries, backlinks, domain authority—these words and the metrics that go along with them all have meaning to us.
Unfortunately, they might mean nothing to your clients.
Business owners care about ROI and their bottom line. In order to help them understand the value your marketing efforts bring to the table, you need comprehensive SEO reports that communicate your impact clearly and concisely.
Use trending keywords to create content your audience craves.
I’m someone who genuinely loves charts and graphs and color-coded-everything, so I get pretty excited about a good SEO reporting tool. I’ve used several for different projects I’ve worked on, and tested out some more to share my findings with you.
These tools make reporting much faster. You don’t have to waste time gathering data from multiple sources and compiling them into a report.
Semrush is an SEO and digital marketing platform.
It’s best known for its keyword research and competitor analysis tools, but it’s capable of a lot more.
With backlink analysis, full site audits, and rank tracking all built in, Semrush has all the information you need to create comprehensive SEO reports in one place.
The My Reports feature is helpful for communicating SEO metrics to stakeholders or clients.
You can use data from many different sources, including:
There’s no extra setup, which makes this one of the easiest reporting tools to use.
You can build your report from scratch, or use one of the templates Semrush provides.

If you need to report on more than just SEO metrics, Semrush also offers several integrations. You can incorporate data from:
I especially like its AI metrics widgets. Reporting on how your brand is showing up in ChatGPT, Gemini, and other LLMs is a must.
Semrush makes it easy with premade charts for market share, sentiment, and other metrics.

The drag-and-drop report builder is super smooth. All the available widgets are organized in the sidebar, so it’s easy to find what you need.

You can also customize the formatting with columns and page breaks, and add headings, text, and images to provide more context. As far as styling goes, you can use a premade theme or create your own.
I think the flexibility of Semrush’s reporting tool is unmatched, and that it offers the best blend of customization and ease of use.
When comparing SEO reporting tools, it’s important to consider automation. Having to manually create a new report every time you need to send one is time-consuming, especially if you’re working with multiple clients.
Once you’re done building your Semrush report, you’ll click “Generate PDF report” to complete it. You’ll then see several options, including the ability to automatically run this report monthly, weekly, or daily.

You can also send your report via email. However, my favorite feature here is the option to create an online dashboard based on your report.
Even if you’re only sending your report to clients once a month, you need to keep an eye on the metrics you’re reporting on every day. Having a real-time dashboard that mirrors your client report makes sure you’re always up-to-date on those key metrics and there are no surprises when the report comes out.
One more feature I want to point out is the “Add AI summary” option. While all the charts and graphs are appealing to me, I know some people will feel overwhelmed, opening a report and seeing a page full of numbers and dots and lines.
The AI summary lets you concisely share the highlights from your report so clients understand what’s going on.
Semrush offers several pricing options. The Pro plan, which includes 3 base reports per month, is $117.33 per month when billed annually. You can purchase additional base reports for $10 each, or pro reports for $20 each.
Pro reports are required to access some third-party integrations, custom themes, AI summaries, and daily scheduling.
If you need to monitor more than just your SEO performance, DashThis is a handy solution that puts all your information in one place for easy access. It offers dozens of integrations with SEO, email marketing, and social media platforms so you can create multi-channel marketing reports.
DashThis doesn’t have access to any data itself, so you’ll have to create integrations for Google Analytics, Search Console, Semrush, Ahrefs, and any other data sources you want to include. It’s a fairly simple process, but it does require an extra step.

Once your data sources are connected, you can build your dashboard entirely from scratch, or use one of the premade templates.
I signed up for a free trial so I could test it out, and was able to create a simple SEO dashboard pretty quickly. The templates look great, and dragging and dropping widgets to rearrange them was no problem.

The premade widgets for different metrics let you add all the information you need in just a few clicks. But if you need something unique or specific, you can also create your own widgets with filters applied to narrow down the data you’re reporting on.
There are premade themes you can use to style your reports, or you can upgrade to create custom themes to match your branding.
In the sharing options for your DashThis report, you have the option to send your report via email. There is a frequency setting you can use to automate your reports and email them to your clients quarterly, monthly, weekly, or daily.

Another option is to share your dashboard using a link. This will allow your client to view your dashboard whenever they want. You can password protect it for added security.
If you’d rather have more control or just need to send a one-off report, you can also export your dashboard as a PDF and share it however you like.
At $42 per month when billed annually, DashThis is a relatively affordable SEO reporting solution.
However, keep in mind that it doesn’t provide any data.
If you want to use information from an SEO platform like Semrush or Ahrefs, you’ll be paying that $42 per month on top of the cost of your other tools.
As the name states, AgencyAnalytics is built for marketing agencies to share reports with their clients. The platform is organized around Clients. Each Client in your account will have their own dashboard and reports with all the marketing metrics you want to track.
AgencyAnalytics doesn’t include any data natively, so you’ll have to integrate it with other tools to create reports. It’s compatible with Google Analytics and Search Console, Semrush, and Ahrefs, as well as several social media platforms, ad platforms, and email marketing tools.
When creating a new report, AgencyAnalytics lets you choose between slide deck and document formats.

You can then build your report from scratch, use a template, or copy an existing report. There’s also a Smart Report option that will generate a report based on the integrations you’ve connected.

Reports are completely customizable. I found the drag-and-drop functionality to be a little over-sensitive, which made it a little difficult to move widgets around.
I also think it’s a bit more difficult to find the metrics you want to include in the available widgets.
While the report builder experience isn’t quite on par with Semrush or DashThis, in my opinion, AgencyAnalytics includes a couple of unique features I really like: Benchmarks and Goals.
These are two widgets you can add to your reports.
Benchmarks show how your project’s metrics stack up against the industry average. Most clients likely aren’t familiar with what the standard is for any particular metric, so this is a great way to communicate your performance.

Goals show how close you are to meeting a specific KPI. If your client has stated a specific goal for their marketing campaigns, this is a clear and simple way to show your progress.

Ultimately, the purpose of an SEO report is communication, and I feel that these two features go the extra mile to help you show clients the value of your work.
AgencyAnalytics provided the most scheduling settings of all the SEO reporting tools I looked at. You can choose annual, monthly, biweekly, weekly, or daily schedules, customize the email message and subject line, and give clients the ability to adjust the date range for the report.

The option that stood out the most, however, was the ability to pause your schedule. I didn’t see this in any of the other tools I tried.
Pricing for AgencyAnalytics starts at $59 per month when billed annually.
Just keep in mind that, like DashThis, you’ll still have to pay for other tools like Semrush or Ahrefs to provide the SEO data you need for your reports.
Looker Studio, formerly known as Google Data Studio, is a data visualization tool that lets you pull data from Google Analytics, Search Console, and other sources to create custom reports.
I really enjoy using Looker Studio because it’s completely customizable. You have total control over the data you want to see and how it’s presented.

The drawback is that there’s a fairly steep learning curve. It took me several weeks and a lot of YouTube tutorials to feel comfortable building my own reports.
Even then, I would have to do a fair amount of troubleshooting to resolve data errors, and sometimes had to find workarounds to make my charts do what I wanted them to.
There are Looker Studio templates you can base your SEO reports on, but you’ll still need to set up your integrations to pull data from Google Analytics, Search Console, and other sources. The process is a bit more complex than the other tools I’ve listed in this post.
If you’re familiar with other Google tools like Docs and Sheets, Looker Studio’s sharing settings will be easy to pick up. You can share a link to your report with your client so they can check it whenever they want.
However, if you want to send reports by email on a schedule, that’s also an option. There are weekly, monthly, and daily frequency options.

You can use Looker Studio for free to build your SEO reports. There’s also a Pro plan you can purchase for $9 per user, per project, per month. It gives you access to team collaboration tools, increased limits for automated report delivery, and Gemini integration.
SE Ranking is an SEO tool you can use for keyword research, competitor analysis, backlink auditing, and more. If you’re on the Essential plan, it’s a budget-friendly alternative to Semrush or Ahrefs.
SE Ranking offers integrations with popular social media networks, as well as publishing and scheduling tools. You can include data from these integrations in your reports, but it doesn’t support email marketing integrations.
Like the other tools on this list, SE Ranking lets you start with a blank page or create your report using one of its templates. You can also save reports you’ve built as new templates to reuse, streamlining your workflow for future clients.

SE Ranking divides its widgets pretty granularly, which makes it easy to find the information you want to include in your report.
When I tested it out, I found the drag-and-drop functionality to be a bit laggy, but it works well enough.

It also has formatting options that let you add text or images to help explain data to your clients or stakeholders.
Overall, I think SE Ranking’s report builder is more basic than the other options on this list, but definitely functional.
SE Ranking does let you automate your reports. You can send them as PDFs, Excel sheets, or HTML files on a monthly, weekly, or daily basis.

Again, nothing fancy here, but it will certainly get the job done.
Pricing for SE Ranking starts out very affordable, but it can escalate quickly if you’re not careful. The Essential plan is $52 per month when billed annually, and allows you to create unlimited manual reports, but only five scheduled reports.
Another low-cost option is to purchase the Solo plan, which is intended for individuals and freelancers. It’s $65 for three months, and includes unlimited manual reports and two scheduled reports.
If you want to send unlimited scheduled reports, you’ll have to upgrade to the Pro plan and purchase the Agency Pack add-on, which will bring your cost up to $145.20 per month, billed annually.
Ahrefs is another SEO platform that is popular for keyword research, rank tracking, and site audits.
It also includes backlink analysis, brand visibility monitoring, and other tools that are useful for guiding your content marketing efforts.
Considering how well-known Ahrefs is in the SEO industry, I was pretty surprised by the user experience of its report builder.
The interface feels dated compared to the other tools I tested.
All the widgets are hidden behind a button at the top of the screen instead of in an accessible sidebar.

And while the report builder is technically drag-and-drop, it’s not very smooth. There aren’t any formatting or styling options. You can customize the date ranges and chart types for each widget, but that’s about it.
It does appear that the Ahrefs team has plans to expand their Reports feature in the future, so there may be improvements in the works.
Anyone using the Ahrefs Report Builder can export their reports as PDFs using the Print to PDF button at the top of the screen.
According to the Ahrefs website, sharing via email will soon be available to users with the Reports Builder add-on.
Ahrefs Lite plan is $108 per month when billed annually. Every paid plan can build one report with up to five widgets—which is really only just enough access to test out the feature.
If you really want to use Ahrefs for SEO reports, you’ll have to purchase the Report Builder add-on for an additional $99 per month.
Every business is unique and has different goals, so the exact reports you need will depend on your priorities. However, these are generally speaking the SEO metrics marketers need on hand:
You can include all of these in your SEO reports. Keep in mind that your clients might not be familiar with some of them. Adding text to explain their significance or summarizing your report is the best way to make sure they understand the impact your work is having.
There are several factors to consider when comparing SEO reporting tools, such as:
You’ll have to weigh all these elements and decide which ones are the most important to you.
For myself, I prefer Semrush because I like keeping everything I need in one tool. Its report builder is on par with DashThis, and it offers all the integrations you need for multi-channel reports. I also find it much easier and faster to build reports in Semrush than in Looker Studio.
However, if I owned an agency or was a very prolific freelancer, I would consider spending the extra money to use AgencyAnalytics in addition to Semrush. I really like the Benchmark and Goal widgets, and I think its scheduling settings offer the most flexibility.
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Molly Tyler
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Molly is a technical content writer with a passion for making technology easy for anyone to understand. She specializes in content… Read more
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