website SEO

New Google Search Directions User Interface – Search Engine Roundtable

June 25, 2025/in website SEO, Website Traffic/by Team ZYT

Google updated the directions interface within Google Search. Now the drive (car icon), trains (train icon) and buses (bus icon) are in expandable menus, as opposed to tabs at the top of the “Get there” search results section.
I am not sure if this is more than a user interface update or if there is a functionality change but here is what it looks like now:

This change was spotted on Monday by Shameem Adhikarath who posted a before and after on X:

Old look pic.twitter.com/P1jvLDyEGX

— Shameem Adhikarath (@shemiadhikarath) June 23, 2025

Old look pic.twitter.com/P1jvLDyEGX
Forum discussion at X.
The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2025 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube’s ToS.

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If your brand isn’t showing up on ChatGPT or Gemini, Adobe wants to fix that fast – TechRadar

June 25, 2025/in website SEO, Website Traffic/by Team ZYT

If your brand isn’t showing up on ChatGPT or Gemini, Adobe wants to fix that fast TechRadar
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Top 45 SEO Trends for 2025: The Future of SEO – Simplilearn.com

June 25, 2025/in website SEO, Website Traffic/by Team ZYT

Top 45 SEO Trends for 2025: The Future of SEO Simplilearn.com
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Free SEO Competitor Analysis Tools for Marketers Plus Use Cases – Exploding Topics

June 25, 2025/in website SEO, Website Traffic/by Team ZYT

Blog > Free SEO Competitor Analysis Tools for Marketers Plus Use Cases
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Are there any free SEO competitor analysis tools that are useful for pro marketers?
Yes, there are a few. But definitions of “free” vary.
Free tools typically fall into three categories.
Free trials provide access to premium tools for a limited time. These are useful for testing software before purchasing. Some trials give you the complete feature set to evaluate.
Permanently free accounts are usually too limited for professional use. But there are exceptions.
Free AI models can be used to create custom SEO competitor analyses.
Here are my top recommendations, plus which free tools to skip
Summary: Semrush is a market leader in SEO competitor analysis.
You can sign up for a free account with limited data or a free trial of their Pro or Guru plan.
Best for: Professional marketers and agencies
Free tier limitations: The permanently free account tools offer 10 rows of data for analysis, while the free trials have no limitations.
My take: Opt for the free 14-day trial. You’ll get full access to all tools and features.
Let’s take a closer look.
I’ve been using Semrush for years, but it’s been a while since I used their permanently free account. To explore it, I signed up under a different email address.
These are the main competitor analysis tools you’ll get access to:
Let’s take a closer look at the Keyword Gap tool. I use this frequently for content planning. The tool enables you to find keywords your competitors are ranking for, but you aren’t.
How much can you do for free with Keyword Gap?
To find out, I added backcountry.com as my domain and compared it to rei.com.
At the top of the page, you’ll see exactly what you do with a paid account.

Below this, you’ll get rows of keywords.

The real power in this tool is in the filters. For instance, you can filter by:
I signed up for the free trial to use all the filters and access unlimited data.
Running the same Backcountry vs REI comparison, I got over 2,300 pages of results.
You can use any filters in any combination. For instance, I filtered by Commercial and Transactional keywords to return results that signal buying intent.

Then I used the Advanced filters to exclude terms brand and sales terms.

Lastly, I filtered by Keyword Difficulty, setting a custom value between Easy and Possible.

The takeaway: You can do full competitor gap analyses with the free trial.
Next, I tested the Semrush Backlink Gap tool.
With the permanently free account, I got another 10 rows of data.
Switching to the free trial, I ended up with 787 pages of backlink opportunities for Backcountry.
For instance, I see Harvard has linked to REI 17 times.
I can expand the harvard.edu row to see the exact backlinks.

Marketing professionals will definitely want access to all filters and features. So I recommend the free trial.
Here’s how to get the most out of the trial.
First, use our promo link to double your free trial from 7 days to 14 days.
When you sign up, choose between the Pro or Guru plans.
You’ll need to enter a credit or debit card number in order to get the free trial.
Once you get the free trial, you’ll have access to all their SEO competitor tools, including:
Bottom line: Semrush is arguably the global leader in comprehensive SEO competitor analysis. With a 14-day free trial, you’ll gain full access to these tools and can quickly assess their value.
Next is an option that’s permanently free with limited data.
Get a complete view of your competitors to anticipate trends and lead your market
Summary: Exploding Topics provides a permanently free competitor analysis tool.

Best for: Non-marketers who want top-line competitor metrics.

Free tier limitations: No limitation on usage. Top Pages and Competitor tiles are limited to 2 rows; Top Ranking Keywords are limited to 3. You can pull more data from Semrush with a free account.

My take: Useful for topline competitor metrics.
Enter any domain into the Exploding Topics Competitor Analysis Tool, and you’ll get a sampler of free data pulled from Semrush.
To test it, I entered the domain for Fuller Tea Leaf Company.

The results page features 4 metrics at the top:

You’ll also get 1-year trend lines for referring domains and backlinks.

The Top Pages and Main Organic Competitors tiles list 2 results, with a link to view more in Semrush.

The Top Ranking Keywords tile provides 3 results, along with Keyword Difficulty, CPC, Volume, and Traffic percentage metrics.

The tool offers a 14-day free trial of the Semrush Pro Plan, so you can access more data.
Bottom line: The Exploding Topics tool is helpful for a quick overview of competitor performance.
Summary: ChatGPT can be used effectively to augment SEO competitor analysis.
Best for: Content marketers of any experience level.
Free tier limitations: ChatGPT is free to use. However, free users can only access GPT-4o a limited (and undisclosed) number of times “within a five-hour window.” Users receive a message if they reach their limit. [Source: OpenAI Free tier FAQ]
My take: Success depends on well-crafted prompts and a willingness to experiment.
For starters, you can use AI at the pre-publication stage or to update existing content to boost its competitiveness.
Consider using ChatGPT to compare your unpublished article to one or more competitor articles that are ranking high for the target keyword.
To do this, upload a PDF of your article and at least one competitor's article. Then, craft a precise and clear prompt.
Include:
Prompt optimization: Anthropic recommends using XML tags to structure prompts. This can help the model yield more precise results. Is it the same for OpenAI models?
I asked ChatGPT for its take.
Here’s the reply:

Tip: Ask ChatGPT to review your entire prompt and make recommendations for improvement.
Prompt example:
<role>
You are a senior SEO strategist with 10+ years of experience in competitive analysis. And you’re familiar with AI-enhanced content optimization.
</role>
<context>
You’ve written an SEO article targeting the keyword ["keyword"]. Before submitting it for editing, you want to ensure it matches or exceeds the quality and depth of a top-ranking competitor article.
</context>
<instructions>
Compare "my-article.pdf" to "competitor.pdf":
1. List up to 10 subtopics the competitor article includes that are missing from my-article.pdf.
2. From those, identify up to 3 subtopics that would be highly relevant or interesting to [insert audience description, e.g., “professional marketers”].
3. Note any special page features in competitor.pdf (e.g., tables, charts, callouts, comparison grids) that are absent in my-article.pdf.
4. Compare formatting, layout, and writing style. Suggest formatting and textual improvements to enhance the LLM-readability and scannability of my-article.pdf.
</instructions>
I ran my prompt in both ChatGPT and Claude. Both returned many helpful recommendations. Here’s an example below.

You can use the fourth step above as a standalone prompt. Be sure to add your own instructions.
GEO (Generative Engine Optimization) is a nascent field, but it’s not too early to treat LLM-readability as a competitive advantage.
Here’s a small part of a recommendation I obtained for an article I analyzed with Claude Sonnet.

Look for new reasoning models released by OpenAI. These are often free upgrades, at least temporarily.

Examples are o3 and 04-mini. Both boost visual perception (useful for reading charts, diagrams) and the problem-solving accuracy of ChatGPT.
You can also try your prompt in other AI models, like DeepSeek or Claude, to see if there’s a notable difference.
Bottom line: Regardless of the model you use, running SEO competitor analysis prompts can yield surprising nuggets of value.
Explore competitors’ website traffic stats, discover growth points, and expand your market share.
Summary: Spyfu is a budget SEO tool that offers a free version via their homepage.

Best for: Small businesses without marketing staff.

Free tier limitations: The permanently free tool provides 5 rows of data per analysis.
My take: Spyfu provides a generous amount of useful competitor data for free. This will satisfy some small businesses and solopreneurs. Professionals will need a more advanced tool, like Semrush.
At the top of the Spyfu homepage, you’ll see a field to enter a domain.

This gives you limited access to all their tools, for free.

Enter a competitor’s domain into the field, and you’ll view:

You can click through some of these metrics to get more detailed data.
For instance, clicking through on the competitors takes you to a trend chart with Google algorithm update annotations.

You can tab between different time frames to display SEO keyword trends, monthly clicks, and monthly value.
Below the chart, there’s a bit more data, like monthly value of clicks.
However, with the free version, you can’t select competitors: you can only view data on those Spyfu selects for you.
You can also analyze competitor domains for their top 5 keywords, pages, or backlinks. That data can be sorted by different dimensions, such as volume, keyword difficulty, or domain authority score.
Click on the SEO Overview tab to view even more data.

The “Newly Ranked Keywords” feature includes a drop-down date picker.

Bottom line: Spyfu offers an impressive amount of free data with no time limits on usage. That said, even the paid version is too limited to satisfy marketers with advanced SEO knowledge.
Find out why I prefer Semrush over Spyfu, and see how it stands up in a three-way Ahrefs vs Spyfu vs Semrush test.
Find out who’s linking to them and build a better backlink strategy.
Summary: Moz competes with Semrush as a budget alternative. Its free tools (and paid tools) are far more limited than those available from Semrush.

Best for: Beginner marketers.

Free tier limitations: The permanently free tools are extremely limited. The free trial is available for 7 days.

My take: Skip. The tool is not useful for professionals. And I don’t recommend a free trial or the paid version of Moz.
Moz offers several free SEO tools, including one for competitive research.
Details: The free Competitive Research tool is limited to 3 reports a day.
I ran a “report” for outdoorresearch.com and got some basic numbers like Domain Authority and number of Ranking Keywords.
These numbers are not clickable.

You’ll also see a list of Top Competitors and Keyword Opportunities. The latter comes from their Keyword Gap report.
However, like Spyfu, Moz picks the competitors that appear in the free tool.
In this instance, they included Amazon. So one of the recommended keywords was “headphones,” even though Outdoor Research doesn’t sell headphones.

Likewise, the Content Opportunities were bland. Plus, there was no way to interact with the report to access further data.

Moz does offer a 7-day free trial that requires a card.
Bottom line: Moz has a legendary place in the history of SEO software, but it has not kept pace with the industry, and its tools are disappointing.
Summary: Ubersuggest, which positions itself as a budget competitor to Ahrefs and Semrush, provides a free version and a 7-day free trial. It's one of the smaller options on this list: Ubersuggest gets around 11,500 monthly visits.
Best for: Budget-conscious solopreneurs and micro businesses.

Free tier limitations: The permanently free version can only be used to analyze 1 website.
My take: Because the free account is limited to analysis of 1 website, it’s not useful for SEO competitor analysis.
Rank tracking: The free version of Ubersuggest only gave me historical data for the day I used it: June 5th. So there was nothing useful here.

Tracked keywords: You can track up to 25 keywords. But again, no historical data is available.
Backlinks: You’ll get basic metrics like domain authority, total number of referring domains. But you’ll see a prompt to upgrade to the 7-day free trial to get historical data.

When you click the 7-day free trial button, you’ll be offered the Individual plan for $29/month. However, that only allows you to analyze 5 competitors.
By comparison, the free trial or paid versions of Semrush do not limit the number of competitor domains analyzed.
Also, keyword gap analysis in Semrush is far more versatile than what Ubersuggest offers.
The bottom line: UberSuggest's free version isn’t useful for SEO competitor analysis. And Semrush outperforms Ubersuggest’s paid version.
That said, if you’re interested in Ubersuggest, I recommend taking free trials of this software and Semrush and comparing them.
Summary: SE Ranking competes with Semrush and Ahrefs. A free account is not available, but you can access a free trial.
Best for: Mid-level marketers.

Free tier limitations: The free trial lasts 14 days, and competitor data is limited to 6 months of history.
My take: The competitor data is slow to appear. Semrush is more advanced. Try both and decide for yourself.
SE Ranking does not have a permanently free version, even though some articles suggest it does
However, you can get a 14-day free trial; no card required.
SE Ranking has a My Competitors section, where you can add your domain and several competitors.
I used outdoorresearch.com as my main domain and selected 3 top competitors.
Minor quibble: the competitor data took a few hours to load.
Tabbed charts include:
Each tab displays trend line charts with an excellent UI and crosshair tooltips.
Here’s a close-up of the Search Visibility tab.

Below the available trendline charts, you’ll find sortable tables.
The close-up below shows how many keywords each competitor has in the top 5/10/30 positions of Google SERP.
Given these are big brands, the numbers look inordinately small.

A quick check of Semrush reveals Outdoor Research has 4,773 keywords in the top 5 of Google.
The low numbers in the SE Ranking free trial must be tied to a free trial limit imposed on the total number of keywords analyzed.
The limitations present in the AI tool support that.
For SE Ranking’s new AI SERP competitors, the free trial limits you to 20 keywords (which you manually add) and 1 search engine.
I recommend the free trial to Semrush as a stepping stone to a paid subscription.
Budget-conscious marketers may want to compare the Semrush free trial with SE Ranking’s.
Experiment with the ChatGPT prompt provided in this article. Customize it to suit your needs.
Ready to augment your competitive strategy?
Choose one of the top free SEO competitor analysis tools covered here and start amplifying your results.
Use real-time topic data to create content that resonates and brings results.
Exploding Topics is owned by Semrush. Our mission is to provide accurate data and expert insights on emerging trends. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
Use real-time topic data to create content that resonates and brings results.
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Written By
Sherrie Gossett
Small Business Consultant
Sherrie Gossett has a knack for uncovering hidden trends and opportunities that others overlook, drawing on her extensive experien… Read more
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Types of Digital Marketing: The Marketer’s Toolkit for 2025 – Simplilearn.com

June 25, 2025/in website SEO, Website Traffic/by Team ZYT

Types of Digital Marketing: The Marketer’s Toolkit for 2025 Simplilearn.com
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Coca-Cola Marketing Strategy: A Case Study – Simplilearn.com

June 25, 2025/in website SEO, Website Traffic/by Team ZYT

Coca-Cola Marketing Strategy: A Case Study Simplilearn.com
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The Best CMS for SEO: 2025 Guide – RebelMouse

June 25, 2025/in website SEO, Website Traffic/by Team ZYT

Discover the 10 best CMS platforms for SEO in 2025!
Investing in the best content management system (CMS) for SEO is crucial to increasing your website’s ranking and visibility online. Not all CMS platforms are built alike. Specific ones cater to e-commerce, corporate websites, blogging, various forms of media, and more. Content management systems have transformed the digital landscape to be more user-friendly and simple to navigate for even the least tech-savvy individual.
Some platforms allow you to build a website and manage your content within minutes, while others require a development team to get you up and running. No matter what CMS platform you choose, selecting the best one that caters to SEO is essential. According to industry research, SEO drives more organic traffic than social media. A proper CMS and smart SEO play a significant role in digital marketing and website management.
Diving into the world of content management systems and SEO might seem overwhelming, but worry not. This blog post will list the 10 best CMS platforms for SEO, and we'll follow that up with why a CMS matters for SEO, what makes a CMS SEO-friendly, and the essential CMS features for SEO improvement. With not much further ado, here are our choices for the top 10.
When choosing the right CMS platform for SEO, the consensus is that a CMS should offer customization, built-in SEO tools, analytics, and simple navigation for technical and non-tech-savvy users. Let's dive into the 10 best CMS platforms for SEO in 2025.
RebelMouse is one of the most intuitive CMS platforms for publishers. Known as a next-generation, enterprise-grade publishing platform, RebelMouse is a next-generation AI-enabled CMS that is an ideal choice for publishers looking to maximize their SEO strategies with integrative AI features, analytics, auto-updating sitemaps, and linking structures to help rank your content quickly.
RebelMouse is known for its SEO technology centered around the best practices for search, including detailed metadata that helps Google's site crawler identify, index, and bring traffic to your site. It often leads clients to experience traffic surges due to the easy-to-use interface that maximizes ranking potential from the user-friendly SEO extensions. These CMS qualities are just some of the reasons why RebelMouse is the best CMS for SEO.
RebelMouse's Entry Editor features an SEO section designed to help you optimize every post to give it the best shot at winning a targeted search phrase. Here's a glimpse into how it guides writers and editors through a perfected search strategy before clicking the "Publish" button.
RebelMouse CMS
It can be tricky to nail down which search phrase you want to win. Within the SEO tab, the drop-down list suggests search phrases that are already performing well across Google Search, including each keyword’s monthly search volume. This helps you determine which phrases are easy to win, or perhaps too competitive to strategize for, on an article-by-article basis. Click here to read more about this feature.
Before You Publish:
Optimize Your URL Slug
RebelMouse CMS
Optimize your URL slug to match your exact search phrase.
Craft Your Title Tag and Meta Description
RebelMouse CMS
Determine your metadata with content recommendations and a character limit counter.
Pick Recirculation Links
RebelMouse CMS
Select relevant links from your own site and around the web which leads to amazing traffic boosts.
RebelMouse has many integral features to keep your Core Web Vitals, cybersecurity, and content performing at their peak functionality.
WordPress offers multiple SEO plugins and tools as one of the most popular CMS platforms. It also provides a user-friendly interface and robust security features, ensuring your website is optimized for search engines. WordPress powers at least 43% of all websites worldwide, making it a popular platform. WordPress is also known as one of the best platforms for SEO due to its numerous customization elements, built-in features for creating URLs, alt texts, and SEO add-ons like Yoast SEO.
WordPress offers a page builder known as Elementor that has gained popularity by providing a user-friendly interface, a code-free platform for non-technical users, numerous pre-designed template themes, seamless compatibility across desktop and mobile, performance optimizations, and third-party integrations.
WordPress CMS
WordPress is well known for its SEO-friendly features and functionality, such as plugins. Both the premium and free versions of WordPress include the Yoast SEO plugin, which assesses the quality of your search phrase, metadata length, alt text images, keywords, and other factors. Many users believe WordPress is one of the best content management systems for SEO due to its popular and simple interface.
WordPress CMS
Drupal offers advanced SEO features, including customizable URLs and schema markup support. It provides a responsive design and robust security features, making it a top CMS choice for SEO. The key factors that make Drupal so appealing are flexibility and customization, the ability to handle large quantities of content and data, premium security protection, a free, open-source CMS that can handle minor or complex website themes, and integrative capabilities with e-commerce platforms and CRM software.
What makes Drupal a good CMS for SEO is a codebase that makes creating well-structured data easier for search engines to crawl and index content. Like WordPress, Drupal offers SEO plugins like Yoast SEO and other tools for optimizing on-page SEO elements. The taxonomy system allows website owners to organize and categorize content effectively, helping search engines understand content relationships. Although Drupal is an SEO-friendly website builder, it can have a complicated setup process requiring a skilled professional or team.
Drupal CMS
Magento is a popular CMS for e-commerce businesses, web developers, retailers, and enterprise companies. These professionals choose Magento for their e-commerce needs due to its customization and scaling capabilities. Magento offers many SEO benefits for customizing URLs and metadata to provide more control to users looking to optimize their content. Magento supports structured data and auto-generating XML sitemaps, making it easier for search engines to discover pages efficiently and index them.
Magento is a powerful and highly specialized CMS designed for e-commerce websites. Businesses that want advanced customization, scalability, and SEO skills for their online stores choose it. Its extensive feature set, large community base, and focus on speed optimization make it an excellent choice for SEO-focused e-commerce businesses of all sizes.

Magento CMS
HubSpot CMS Hub is built for marketers, developers, content creators, enterprises, and more. This CMS offers a secure and seamless experience for marketing system integrations and responsive web designs built for compatibility with mobile and desktop devices. HubSpot CMS Hub provides a simple-to-use interface for quick navigation, a drag-and-drop editor to manage and edit content easily, and customizable pages and themes. This CMS is ideal for the everyday blogger or a corporate company aiming to expand its tools and streamline its marketing efforts.
HubSpot CMS Hub equips its users with SEO tools that make developing an effective search strategy easy. These tools offer recommendations for user traffic insights, provide reports on user trends and searches, and show you how your content stacks against competitors in the SERPs.
HubSpot CMS
Contentful is a headless CMS with an application programming interface (API), meaning it can communicate with other types of computer software and deliver content to multiple platforms and devices. Contentful offers marketers, developers, and creators a flexible and efficient way to manage content like text, videos, and images while integrating with multiple third-party tools and front-end systems. The types of users who benefit most from using Contentful include digital agencies, e-commerce businesses, and large corporations.
Contentful offers multiple content management features, making it an advantageous tool for SEO, such as structured content, tracking content changes and version control, high-speed content delivery, integration with third-party SEO tools, analytics, and optimizing URL slugs.
Computan
Adobe Experience Manager (AEM) is an enterprise-grade CMS that delivers a personalized and robust content management experience. AEM combines content creation, marketing campaigns, and digital asset management under one platform through its multifaceted CMS features. AEM offers multi-site management, content creation tools for efficiently structuring text, and website performance tools.
AEM provides many useful SEO tools and features like Google Search Console verification, auto-fill metadata, and tags, which is helpful for content-heavy sites, and website performance metrics like Adobe Analytics to optimize and accurately structure content across multiple websites, making it an ideal CMS platform for SEO management.
Adobe Experience Manager CMS
Wix is a user-friendly and feature-rich CMS that appeals to various users due to its beautiful website themes and simple-to-manage website functionality. Its built-in SEO capabilities, mobile responsiveness, and user-friendly interface make it an excellent alternative for anyone looking for a CMS that supports successful SEO strategies without needing professional coding or technical knowledge.
Wix is considered an SEO-friendly CMS due to its performance features, such as automatic image optimization and its CDN integration, improving site speed, a critical factor in SEO rankings. Wix offers meta tag customization, has a mobile-responsive design to increase SEO rankings on mobile devices, and features an SEO tool known as the Wix SEO Wiz. Wix SEO Wiz guides users through the SEO optimization process to help new users better understand SEO best practices.
Wix CMS
Squarespace is an all-in-one website builder and CMS designed to empower individuals, creative professionals, small businesses, and even larger organizations to create beautiful, functional websites easily. Squarespace is a user-friendly CMS that appeals to creative professionals, small businesses, and content creators looking for a visually appealing and SEO-friendly platform to build and manage their websites.
The platform's trendy templates, integrated hosting, and built-in SEO tools make it an excellent choice for users seeking a simple CMS for SEO optimization. Squarespace is one of the best platforms for SEO due to its SEO-friendly templates equipped with clean HTML code and automated mobile compatibility, hosting solutions that improve user experience, and integrated analytics for tracking user behavior and making data-driven SEO decisions.
Squarespace CMS
Joomla is a next-level CMS built for e-commerce, news publications, and large enterprises. Like WordPress, Joomla offers customizable templates for your website and includes various CMS tools that surpass many of its competitors.
If you own a media publication or e-commerce business and are looking to optimize your SEO strategy, Joomla is an ideal CMS to try. Users can modify their keywords, title tags, and URLs extension-free through Joomla's interface. Joomla contains many SEO tools to maximize link building, indexing, structured data for snippet features, and redirecting broken pages.
Joomla CMS
CMS stands for content management system. It’s a software that allows you to develop, edit, and publish content, often without any technical expertise. The best content management systems for SEO will have a user-friendly interface, making modifying and uploading content easy. SEO stands for search engine optimization.
SEO is the practice of implementing keywords and phrases that people search for into your content to deliver the most relevant and accurate response to a user's question. A good SEO strategy brings more traffic to your website and brand, and highlights you as a trustworthy and credible figure in your industry, which Google and other search engines reward by placing you at the top of the search engine results page (SERP).
As a business owner, publisher, or digital marketer, you must utilize both effectively to ensure your website's success. A CMS makes managing your website's content easier, while an SEO strategy makes that content visible to your target audience.
A CMS is the foundation of your website. It will allow you to implement, modify, and edit posts, including keywords, title tags, images and meta descriptions, update pages, offer data analytics, and find and resolve technical SEO issues. A CMS matters for SEO because it affects how search engines find and rank your content online. A good CMS should make it easy to implement SEO strategies, optimize keywords, and create structured content for search engines to scan, crawl, and index your website. These measures will increase your chances of ranking number one for a specific search phrase.
Without these CMS features, your SEO efforts will fall short and affect your ability to organize. Moreover, a CMS also impacts user experience, a crucial factor in SEO. A CMS that offers a smooth and enjoyable user experience will result in higher engagement and retention, improving your website's SEO performance. In short, the best CMS for SEO makes it easy for search engines and users to navigate your website.
Now that you understand the concept of a CMS better, it's time to dive into some essential CMS features for SEO. You need more than just being able to modify keywords and content. Your CMS should come packed with tools that make optimizing content and fixing technical SEO concerns easier. These tools should help with keyword research, provide SEO suggestions and data analytics, and guide you through improving your online visibility and marketing performance.

The following are some ideal characteristics your CMS platform should have to meet your SEO demands:

On-page SEO is creating content that will help you rank higher. On-page SEO includes:
A good CMS will allow you to optimize these to help search engines like Google determine the intent of your topic. Title tags and meta descriptions have character limits to show search engines and users what the content will be about instantly. A decent CMS will alert you if you exceed a specific character limit and will provide ways to improve your text for increased exposure and traffic.
An ideal CMS will offer layout and design tool features that allow customization to easily change elements like color scheme, text, and font size to differentiate your brand from competitors. Additional CMS features include implementing videos, images, alt text, links, and structured content, as well as the ability to easily personalize titles, headers, URL slugs, and meta descriptions.
The URL slug is among the first places search engines crawl to determine page context. Lengthy or confusing URLs don't help the user experience and lead to poor page performance. Your CMS should help you customize your slug to be SEO-optimized. Keep your URLs short and only include your target keyword or search phrase.
When crawling pages, search engines look for structured data to offer readers relevant and thorough information. Structured data presents content in the most aesthetically appealing and scannable manner, contributing to featured snippets appearing at the top of organic search results. Marketers should search for a platform with data structure tools such as embed codes for links and videos, drag-and-drop editors, call-to-action buttons, table of contents, and more.
Core Web Vitals measure aspects of web performance that directly impact user experience, including page load speed, interactivity, and visual layouts. A CMS that prioritizes these metrics ensures that the website and published content deliver a fast and smooth browsing experience, which is crucial for retaining and engaging users. Google has stated that Core Web Vitals are a ranking factor for its algorithm. The best SEO CMS helps websites achieve better Core Web Vitals scores, contributing to higher search engine rankings and increased organic traffic for businesses and individuals.
SEO is more in depth than simply implementing keywords. Technical SEO involves improving the technical components of a website to improve rankings and overall site performance. A website with poor technical SEO may suffer from slow page speed, low online visibility, broken pages and links, and poor site quality that may leave users unengaged and frustrated. A CMS platform should offer tools that report or allow you to fix technical issues such as toxic links quickly. The most important aspects of technical SEO include:
With artificial intelligence (AI) on the rise, it's crucial for a CMS platform to offer AI integrations that allow seamless content generation, automation, and optimization. More CMS platforms are updating their interface to offer AI features to enhance content development and bring more value to users.
Some CMS platforms provide elementary SEO features, but the real magic lies in advanced SEO tools like plugins and extensions. A proper CMS should offer SEO extensions like keyword search phrase suggestions, analytics and search volume for a particular keyword, linking automation, and schema markup updates. A CMS that provides no SEO tools leaves users at a disadvantage against their competitors.
When something goes wrong with your CMS, such as an uptime problem, it's critical to have access to customer assistance. CMS solutions that provide 24/7 support or quick responses to user inquiries improve the user experience, increasing user retention and loyalty.
Creating and implementing a good SEO strategy takes time. To ensure that your website is on track, a good CMS should track performance indicators such as top keywords, indexed pages, popular content, user behavior, conversion tracking, and weekly and monthly traffic increases. A CMS with integrated analytics allows you to identify flaws in your SEO strategy and areas for improvement.
When selecting the correct CMS, the primary goal should be to provide users with a pleasant online experience. Visitors are more likely to stay and explore more of your content if your site has fast page speed, visually appealing layouts, smart navigation, and content that is relevant to their needs. While user experience may not directly correlate with SERP rankings, search engines like Google assess visitor traffic and time spent to help rank your site.
Creating the best SEO website requires a good understanding of SEO strategies and practices. To develop the best website, you need to follow these steps:
An ideal CMS supports your SEO approaches, making it easier for you to optimize your website for search engines and increased visibility. It should offer SEO plugins or tools, customizable URLs, schema markup support, and other essential features. It should also provide a user-friendly interface, robust security features, and excellent customer support.
RebelMouse's blazing-fast, AI-enabled CMS technology works for any site, whether you're a brand, a new media company, or a legacy publisher. SEO doesn't have to be something only developers and analysts can understand and augment. Our platform puts the power of a simple interface, SEO performance metrics, and integrated generative AI in the hands of content creators, editors, and social curators. So, are you ready to unlock top performance with the best CMS for SEO in 2025?
Start winning on search with every publish. Request a demo today, and let's start working together.
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Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to help with each element across all of our clients. We thrive on solving the complex.
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Forget SEO. The hot new thing is 'AEO.' Here are the startups chasing this AI marketing phenomenon. – Business Insider

June 25, 2025/in website SEO, Website Traffic/by Team ZYT

Search engine optimization is the art and science of crafting websites and other online content so they show up prominently when people Google something.
A massive industry of experts, advisors, and gurus (and charlatans) has grown up around the interplay between Google, which purposely sets opaque rules, and website owners tweaking stuff and trying to work the system.
The rise of generative AI, large language models, and AI chatbots is changing all this — radically and quickly.
While SEO has long been a cornerstone of digital marketing strategy, a new paradigm is rapidly threatening to take its place: “answer engine optimization.”
As AI chatbots such as ChatGPT, Claude, Gemini, and Perplexity become the front door to online discovery, AEO is emerging as a strategic imperative for growth. There’s been an explosion of AEO startups and tools in recent months, all promising to help online businesses show up when chatbots and AI models answer user questions.
“There must have been 30 AEO product launches in the last few months, all trying to do what SEO did 20 years ago,” said David Slater, a chief marketing officer who’s worked at Mozilla, Salesforce, and other tech companies. “It’s absolutely going to be a hot space.”
AEO is SEO adapted for the world of conversational AI, said Ethan Smith, the CEO of the digital marketing firm Graphite Growth. He wrote an excellent blog recently about this new trend.
Where traditional SEO focused on optimizing for static keyword-driven queries, AEO centers on influencing how AI chatbots respond to user questions, he said. With tools like ChatGPT increasingly integrating real-time web search and surfacing clickable links, chat interfaces now function like hybrid search engines. The result is a fast feedback loop that makes influencing LLM outputs not just possible but also essential for online businesses.
Unlike SEO, where a landing page might target a single keyword, AEO pages must address clusters of related questions. Smith shared an example: Instead of optimizing a webpage for “project management software,” AEO pages might answer dozens or even hundreds of variations, such as, “What’s the best project management tool for remote teams?” or, “Which project management platforms support API integration?”
This shift didn’t happen overnight. When ChatGPT launched in late 2022, its responses were generated from outdated training data with no live web access. But over the past year, LLMs have started using retrieval-augmented generation and other techniques that help them incorporate more real-time information. They often perform a live online search, for instance, and then summarize results in real time. This makes AEO both faster to influence and more dynamic than its SEO predecessor, Smith wrote.
There’s been some interest in AEO for about a year or so. But in early 2025, OpenAI’s ChatGPT and other generative AI services began surfacing prominent links and citations in answers a lot more. That’s when AEO really took off.
Now AEO startups are raising venture capital, some online businesses are seeing conversion spikes from AI traffic, and there’s been a Cambrian explosion of AEO analytics, tracking, and content tools.
Check out this list of AEO startups and tools, identified by Smith from Graphite Growth. There are a few established players in here, too, including HubSpot. (Overall, there are a lot, so click on the button in the top right of this table to see all the options.)
There’s already a race to determine how these AI chatbots spit out results and recommendations so that website owners can hack their way to better online distribution in the new era of generative AI and large language models.
GPTrends is one of these up-and-coming AEO providers. David Kaufman, one of the entrepreneurs behind the firm, shared an analysis recently on LinkedIn.
He said that AI search results from tools such as ChatGPT and Perplexity are unpredictable. They can change even when you ask the same question multiple times. Unlike Google, where search results stay mostly the same, AI tools give different answers depending on how the model responds in the moment, Kaufman wrote.
For example, Kaufman and his colleagues asked ChatGPT this question 100 times: “What’s the best support ticketing software?” Then they tracked which providers appeared most often. Here are the results of the test:
Zendesk showed up in 94% of answers, while other companies, including Freshworks and Zoho, appeared less often and in different positions. This randomness gives less-well-known brands a better shot at being seen, at least some of the time.
“Strategically,” Kaufman wrote, “this means brands need to rethink how they optimize for discovery, focusing less on traditional SEO tactics and more on comprehensive, authoritative content that AI systems recognize as valuable.”

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130 SEO Statistics Every Marketer Must Know in 2025 – Exploding Topics

June 25, 2025/in website SEO, Website Traffic/by Team ZYT

Blog > 130 SEO Statistics Every Marketer Must Know in 2025
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SEO statistics can provide foresight, but they can also reveal prediction errors.
Case in point: the biggest SEO statistics story of 2025 was that generative AI would devour much of Google Search traffic by now. That has not happened.
Instead, Google continues to dominate. Monthly queries per user on GenAI platforms are a tiny fraction of those performed on Google Search.
And 99% of GenAI users still use search engines.
Below, you’ll find surprising statistics and some that reveal not much has changed.
Get a complete view of your competitors to anticipate trends and lead your market
Takeaway: Leverage projected SEO growth trends to future-proof your marketing strategy. Try Semrush today and get ahead of your competitors with the most trusted SEO tools in the market.

Takeaway: Many media outlets made false predictions of GenAI’s cannibalization of Google by 2025. Focus on the data and what impacts your prospects today.
Use trending keywords to create content your audience craves.
Takeaway: Reports of Google Search’s imminent decline are popular but unsupported by data. Prepare to optimize for Google’s AI Overviews this year.
According to original research by FirstPageSage (FPS), the top-ranking industries per ROI on SEO are as follows:
Other leading sectors include:
SEO ROI timeframe: According to B2B SEO statistics, it takes anywhere from 6 months to a year to achieve positive ROI for an SEO campaign. Peak results are seen in the 2nd or 3rd year of the campaign, per FPS.
Takeaway: Targeting high-value, low-competition keywords is still key. (I call this “blue ocean SEO.”)
Takeaway: Google rewards excellence and originality. SEO marketing statistics suggest a continued focus on information gain over keyword stuffing.
Perspective: Link building is awash with mediocre guest posting initiatives that annoy prospects. Winning requires building a carefully differentiated strategy formed around high-quality blog posts.
A Whitespark survey of marketers asked how much weight Google attributes to various factors that impact Local Pack rankings.

Perspective: In my experience, small business owners often underestimate the impact of an optimized Google Business Profile and regular reviews.
Takeaway: Factor in screen sizes when planning your SEO strategy.
Perspective: In my experience, broken link building is still a great way to get more backlinks. It can significantly increase your site’s valuation. However, it requires meticulous attention to detail.
Takeaway: The rising popularity of voice search highlights the importance of long-tail keywords in SEO strategy, and careful keyword research is still essential.
Perspective: After production, don’t forget to optimize your YouTube videos by taking full advantage of the description field.
Takeaway: Simplify mobile site navigation and checkout. And automate requests for Google Reviews.
Because social media develops search trends of its own and because social referral traffic is often part of SEO strategy, we’ve shared related stats below.
Facebook is #1 in social media referral traffic. It drives 3.62% of all referral traffic in the U.S.

Here’s how the top social platforms stack up. (SparkToro / Datos)
Takeaway: With the steep rise in social commerce, digital marketers may need to adjust their social strategy to span more than brand awareness. Bluesky is likely to gain traction.
The future of SEO is likely to involve more AI-driven search. But it’s important to focus on data, not hypotheticals.

Most importantly, demand for SEO tools, like Semrush, is likely to surge in tandem with global SEO growth.
Use real-time topic data to create content that resonates and brings results.
Exploding Topics is owned by Semrush. Our mission is to provide accurate data and expert insights on emerging trends. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
Use real-time topic data to create content that resonates and brings results.
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Sherrie Gossett has a knack for uncovering hidden trends and opportunities that others overlook, drawing on her extensive experien… Read more
Research shows that the value of LLM search traffic could overtake Google by 2028. Find out what this means, how to prepare, and more in this report.
Explore free SEO competitor analysis tools for marketers and uses cases. Includes ChatGPT for LLM-readability, Semrush and Exploding Topics for analysis.
Screaming Frog and Semrush are two widely recommended SEO tools—but which one is best? See how the two platforms stack up, and learn how to get an extended Semrush trial.
Use these proven strategies to improve your website SEO for higher visibility in traditional Google search and AI-driven results.
Compare Google Keyword Planner vs Ahrefs with our detailed analysis. Learn key features, pricing, and limitations to choose the best keyword research tool.

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25+ Best SEO Tools to Empower Your SEO Endeavors – Simplilearn.com

June 25, 2025/in website SEO, Website Traffic/by Team ZYT

Lesson 5 of 8By Medono Zhasa

When it comes to SEO, there's a lot to consider. How well do your pages rank? Which keywords work best? How much time should you dedicate to research and implementation? Helpful SEO tools are available to help guide you in making the right decisions, reduce the time spent analyzing both on-page and off-page SEO, and prevent you from becoming overwhelmed with data.
Especially if you're doing both on-page and off-page SEO, you should rely on some of these online SEO tools to become more efficient and gain a competitive advantage with your Google rankings. You'll need tools for keyword research and the technical aspects of SEO. You'll need tools for off-page SEO, including backlink monitoring and analysis. You'll also need tools to help you track how keywords and pages are performing. Fortunately, there are plenty of useful SEO tools available.
If you work with particular aspects of SEO or seek options to deepen specific areas to boost search engine optimization, the following list of essential SEO tools will be helpful. It consists of the best premium and free SEO tools grouped by their primary purpose to help you accomplish your special goals prosperously.

Webmaster and analytics tools are free SEO tools that help to gather essential data insights on website SEO performance. The most well-regarded tools in this category are Google Search Console and Bing Webmaster.

Google Search Console is a fundamental tool to investigate your search performance. This free tool offers genuine feedback from Google’s bots. It provides insights on overall website performance in search results, site indexing and crawling, page experience, mobile usability, Core Web Vitals, security, and manual actions. You can also use this tool to upload a sitemap to help Google find web pages quickly. The only requirement is that you must first verify your site.
Additionally, Google Search Console can also help you investigate website backlink profiles. The tool indicates external and internal link juice, top linking websites to a particular domain, and the linking text that navigates to your website.
Pricing: Google Search Console has no subscriptions and pricing packages. The tool is completely free.

Through Microsoft Bing Webmaster, you have access to a number of perks, such as reporting, diagnostics, and useful SEO tools. You can monitor backlinks, look up keywords, and analyze your website using free SEO tools to ensure it is appropriately designed for organic search.
Bing Webmaster provides accurate data on search performance, highlighting total clicks, impressions, crawl requests, crawl errors, average position and CTR, and more. The tool also boasts robots.txt Tester enhancement that allows you to make sure your robots.txt file is consistent and error-free.
Pricing: Bing Webmaster is an entirely free tool.
One of the essential elements of SEO is relevant keywords. A dynamic and highly competitive digital landscape requires precise monitoring and analysis of the latest search trends and queries to understand your target audience's mindset.
You want to find the right keywords that help you rank higher in search, so you'll need a tool that can enable you to:
The following top SEO tools for keyword research will help you skip the guesswork and pick the most relevant keywords for your SEO strategy.

Google Keyword Planner is a paid keyword research tool available through Google Ads. With it, you can find new and related keywords and their average monthly search volume over time. You can also see which keywords the competition uses to rank in search and how much it costs to bid on specific keywords.
With Google Keyword Planner, you can also reveal the top keywords your competitors rank for and get similar alternatives to broaden your search. This hint allows you to investigate competitors' keyword rankings, understand your ranking gaps, and discover new, lucrative keyword ideas to incorporate into your strategy.
Pricing: Google Keyword Planner is free. However, you need a valid Google Ads account to explore and manage keywords for your initiatives.

Google Trends is a free keyword research tool that shows you the volume and interest in keywords over time. With Google Trends, you can explore a specific country's daily and real-time search trends to acquire insights on a particular topic or search term.
To get acquainted with data on certain terms and topics, you only need to specify a seed keyword that describes your input, select country and time range, and define term category and type of search. The tool will instantly provide details on interest changes and geographics, and you will also get related search trending topics and queries.
Pricing: Google Trends is a free tool.

If you merely need to conduct keyword research, you may not always require a feature-rich SEO tool. A fantastic tool that bridges the gap between copywriting and technical SEO work is KWFinder. You can pick keywords that aren't too challenging to rank for but could nonetheless be traffic generators. The ability of KWFinder to switch between languages and geographical areas smoothly enables you to reach your audience anywhere in the world.
Moreover, you can search by a specific seed keyword or a domain and get a precise SERP overview with essential SEO metrics.
Pricing: KWFinder has a free plan with limited functionality and data. The free plan includes 5 free searches every 24 hours. You can upgrade your account and get profound insights. Premium options start at €49, provide multiple lookups and keyword suggestions, and grant access to SERPChecker, LinkMiner, and other tools. You can request a full refund in 48 hours hassle-free.
On-page SEO, off-page optimization, and technical SEO are the pillars of successful online visibility. Therefore, reliable and feature-rich SEO tools enabling thorough site auditing and technical analysis are essential to consider when assembling your very best SEO tool kit.
Technical SEO tools let you gain insight into how your website is performing. You'll see what could aid or prohibit your site from ranking, which is virtually impossible to do without tools. With them, you can find, fix, and optimize:
You can also see what bots see. This includes your website's load time, any 404 errors or issues with server-side rendering, and server response times. You can also see whether bots are crawling on your site or a sitemap.

Screaming Frog is a desktop SEO tool that crawls your website and gives you a list of issues, similar to Moz, which is further in this list. It provides an in-depth analysis of every issue that could impact website performance, both from a user experience and ranking standpoint.
The tool operates a robust SEO Spider, an application created especially for SEO experts. It crawls the websites you specify and checks the URLs for typical SEO problems. This application makes a time-consuming operation simpler and faster, especially for larger websites.
Pricing: Both SEO Spider and Log File Analyzer tools by Screaming Frog have free versions that you can easily download on your computer. If you want to upgrade, the one-year license for Log File Analyzer is $139, while the annual price for SEO Spider is $259.

Slickplan’s Sitemap Builder tool lets website owners visualize, plan, and build sitemaps with an easy-to-use drag-and-drop interface. You can use one of the existing free templates or build a sitemap from scratch.
The Slickplan Sitemap Builder is designed for collaborative teams that may need to collaborate to customize large sitemaps. It also has an XML export feature that can be directly added to Google Search Console for efficient indexing.
Pricing: The Slickplan tool has a free version that confines you to one sitemap, one user seat, and basic functionality with limited support. If you need to build more sitemaps, consider one of the four available pricing packages, starting at $11.99 monthly. There is a free 14-day trial, and you can sign up instantly without adding your billing information.
Use the free site-crawling, log analysis, and SEO tool Seolyzer to see how search engines like Google view your website. Seolyzer collects information the crawling bots record in your server's log files to locate and construct your SEO KPIs when they visit your website. The program also displays redirection, issue codes, and page speed results.
The tool has a hassle-free dashboard that allows you to manage all the data seamlessly. Moreover, the Seolyzer tool boasts exceptional cross-analytics features and can be easily integrated with Google Search Console. It also provides the Core Web Vitals data taken out of the Chrome UX Report.
Pricing: Seolyzer's free version limits your investigation to 5,000 URLs and allows you to examine only one website. If you need to broaden your search, there are Lite, Advanced, Premium, and Enterprise packages. The lowest-cost option starts at €39 per month. You can test the premium version of the tool by signing up for the 14-day free trial, which does not require credit card details.

CWVIQ is a free service that periodically pings your website. It checks for loading speed and other Core Web Vital metrics and then emails you if there are any problems.
After signing up, you will receive an email containing your website's speed index, First Contentful Paint, Time to Interactive, First Meaningful Paint, and First CPU Idle scores. Along with CWV, CWVIQ also offers subscribers a weekly breakdown of the speed tracked throughout the week.
Pricing: CWVIQ is free.
Backlinks, which are links from other websites that point to yours, are an essential part of off-page SEO. Backlink profile investigation and analysis are the essential things that make off-page optimization fruitful and result-driven. Backing your website with quality link juice grows the authority of your domain and significantly influences your ranking positions.
Monitoring whether these backlinks are spam or relevant to your website is also a good idea. Backlink monitoring and analysis tools help you:
Take a look at the best SEO tools to find suitable options for your link-building initiatives.

Majestic is a freemium link intelligence platform well known for its unique metrics, such as Trust Flow and Citation Flow. Citation flow refers to link volume, while trust flow refers to link quality. It also has the added feature of translating.
The platform also offers Site Explorer, which allows you to investigate all referring domains, external inbound links, new and lost backlinks, link context and anchor text, and more.
Pricing: The free version of Majestic is limited to basic features like a backlink overview and the number of referring domains. If you need more insights, choose one of the three premium packages. The lowest price is $49.99 per month, and you have 7 days to request a full refund for the Lite and Pro plans.

Check My Links is an extension for Google Chrome that belongs to top free SEO tools and may be used to check the efficiency of your links on internal and external websites. For instance, if you conduct a phrase search on Wikipedia, Check My Links will give you information about the total number of links and the percentage of broken links.
Pricing: Check My Links is free.

A thorough understanding of your backlinks can help you determine the effectiveness of your off-page SEO. With Linkody, you can find, track, examine, and remove backlinks from a single, simple-to-use interface.
In addition, the program continuously monitors your links and notifies you of any changes so that you can act quickly if a connection is lost or broken.
Pricing: You can use Linkody free for 30 days without providing your billing details. After that, you will be suggested to choose one of the five pricing plans. The cheapest option with one user seat, two domains, and 500 monitored links is $14.90 monthly.

During your audit, you can find questionable backlinks if you purchase a previously utilized website name or rebuild a subpar SEO plan. Artificial or unnatural links have the power to lower your search ranking significantly. Remove'em is a professional backlink removal tool that helps you eliminate those ties to save you from Penguin or Unnatural Links penalties.
The tool provides extensive data on backlinks from authoritative sources like Moz, Majestic, Ahrefs, and others. You can also upload the list of backlinks on your own by exporting them from Google Search Console. Remove'em gives you complete insights on link scoring, outreach, tracking, and disavowed formation.
Pricing: Remove'em is a premium tool with subscription and lifetime pricing options. You can make a one-time payment of $249 to use the tool lifetime for a single website or subscribe and pay $99 monthly. If you need to inspect multiple sites, go for an Agency Subscription plan that costs $899 monthly.

The outreach you perform during link building can resemble cold calling, even though backlinks to your website are essential for a high Google rating. BuzzStream makes finding the right contacts simple, crafting persuasive email messages, and tracking who has accepted each link request.
Whether you need to build quality links, promote your content, or achieve your goals in digital PR, BuzzStream is a go-to option. The tool allows you to take full control over your email list, improve your email design, and analyze open and response rates, placements, and team activity to enhance the results of your SEO outreach campaigns.
Pricing: BuzzStream is a paid tool with a 14-day free trial that provides access to the complete tool functionality. To try the tool for free, you would create an account and add your billing information. After the trial, you can select one of the four monthly subscription options, starting at $24.

Your SEO toolbar may include particular SEO tools that, for example, handle only keyword research or backlink analysis. However, if you manage hundreds of SEO projects, it may be challenging to use essential tools separately whenever you need to conduct an examination. Doing so will decrease your productivity and break the deadlines, as each SEO task will take too much time to perform.
In this case, you can shift your focus to comprehensive, all-inclusive SEO tools that enable managing multiple SEO duties in one place. Such a tool kit will help you cover all the aspects of search engine optimization at once so that you can handle site auditing, keyword analysis, content management, competitor spying, backlink investigation, and other crucial SEO initiatives within a single dashboard.
We have thoroughly researched the market and investigated each tool in detail. We compared pricing, usability, data quality, and analyzed our students' reviews to arrange the top tools in the list properly. Below, you can find the best all-in-one SEO tools to help you achieve goals faster and more effectively.

The first all-in-one SEO tool is SE Ranking. It is an all-encompassing SEO software that examines the health and performance of websites, keyword rankings, and traffic. Additionally, it gives you information about your competitionrivals, which you can use to improve your understanding of the SEO environment and modify your marketing approach.
It is a comprehensive SEO tool that can also aid you in content marketing and local marketing due to a powerful AI-backed content editor, precise SERP investigation, and seamless management of your Google My Business profiles and other local listings. The tool boasts a user-friendly admin panel with an intuitive interface and handy recommendations on your website performance, which will dramatically simplify your daily SEO workflows.
Additionally, because SE Ranking is a white-label SEO solution, you may create unique SEO reports with branding and customization options.
Pricing: SE Ranking is a premium SEO tool with three monthly subscription packages starting at $55. An annual plan offers a 20% discount. The 14-day free trial gives you complete access to platform features and perks. You do not need your credit card information to sign up for the testing period.
Semrush is another powerful SEO tool that can help you accomplish multiple tasks and goals related to search engine optimization. Due to a range of top-notch features, Semrush can help you investigate website on-page and technical SEO, backlinks, keywords, and niche competitors.
Although Semrush can't assist you with the content score, traffic cost, data on usability and redirects, keyword grouping, and other essentials available in other tools, the tool has robust features for improving local SEO, social media presence, content marketing, and paid advertising. Besides, Semrush has a neat dashboard with a user and report management section, where you can leave important notes and check your marketing calendar.
Pricing: You can use Semrush for free with data and tool functionality significantly narrowed down. The free plan allows you to add and manage a single project and track up to ten keywords. Premium plans start at $129.95 monthly.
The next well-regarded SEO toolset on the list is Ahrefs, which is known for its extensive capabilities in backlink analysis, keyword examination, and website auditing. However, the tool's functionality is not limited to these three essentials. With Ahrefs, you can also evaluate your niche competition, track page rankings, analyze the quality and relevance of your content, and more.
Although the two all-in-one SEO tools above surpass Ahrefs in identifying keyword cannibalization issues, showing user search intent, distributing organic competitors, displaying ranking changes in paid search traffic, etc., Ahrefs boasts an Ahrefsbot, the most active crawler among all available SEO tools.
Pricing: Ahrefs is a paid tool offering four subscription packages with monthly prices starting at $99. You can get two months for free when choosing to pay annually. You can also sign up for Ahrefs Webmaster Tool for free limited access to Site Explorer and Site Audit tools within the platform.

Moz is another great all-in-one SEO platform that gives information about website issues and ways to fix them to enhance rankings. You can review what Moz’s bot sees in its Site Crawl Overview section. This includes issues like long URLs, redirect chains, duplicate content, missing descriptions, and no-index meta tags.
Moz also has multiple metrics that are important for off-page SEO. You can see the domain authority when you type a domain name in the Moz search bar. The higher the domain authority, the more prominent search engines consider a website to be. Several factors determine this rating, but the number of quality backlinks is weighted heavily. Moz also shows the top followed links and pages, what anchor text (keywords) backlinks are using, and the number of linking domains.
Pricing: Moz provides free SEO tools like Keyword Explorer, Domain Analysis, and others, but they are limited in the number of lookups you can perform. There is also an entirely free MozBar Chrome Extension you can use to research on the go. If you need to deepen your research, opt for Moz Pro with one of the four pricing packages that start at $99 per month. There is also a free trial period of 30 days, though you need your credit card details to sign up for it.

Woorank is a comprehensive platform for website optimization and marketing. It can assist you with lead generation, competitive research, keyword analysis, rank tracking, technical site auditing, instant website examination, and fully customizable white-label reporting. It is one of the top online SEO tools that offers accurate data on crucial SEO metrics.
Woorank's comprehensive site analysis aids marketers in identifying areas for optimization and development. This analysis considers the effectiveness of current SEO initiatives, social media, usability, and other factors. Moreover, a free Woorank Chrome extension offers SEO analysis and a complete website review, including content, mobile performance, indexing, structured data, security, accessibility, and more.
Pricing: Woorank provides a brief on-page analysis for free. To get a full review, you should sign up for the 3-day free trial by providing your billing information or instantly subscribe to the most suitable plan. There are three pricing packages, starting at $89.99 per month.

An add-on for Google Chrome called SEOquake quickly and free of charge analyzes a website's SEO elements. This includes exporting data files, comparing URLs and domains in real time, auditing internal and external links, and performing on-page SEO audits.
Moreover, SEOquake is one of the top free SEO tools that extensively compare websites. This SEO tool analyzes the page, domain, and backlink parameters of the competitors' websites so that you can gain insights to enhance your own website performance. It also provides an accurate keyword analysis and allows you to investigate all the data in a compact yet informative SEO dashboard.
Pricing: SEOquake is a free web browser extension.

Seobility is a free SEO checker tool. It can determine whether your website complies with the most recent SEO best practices. By entering your website's URL, you can inspect it and receive suggestions about its optimization.
SEObility is an easy-to-use SEO tool that includes Website Crawling and Site Auditor, Google Rank Tracker, Backlink Checker, and Link Building Tool. Moreover, you can also take advantage of the free TF*IDF tool that allows you to spy on competitors' content and get valuable data insights on top-performing competitors' pages to identify gaps in your strategy and take action to outperform your niche competition.
Pricing: Using Seobility is free if you need to manage a single project and consent to limitations in the number of analyzed web pages, recrawls, keywords, etc. If you have multiple projects, choose the Premium or Agency plan. The Premium option offers a 14-day trial, and you will need to pay $50 per month afterward. Meanwhile, the Agency plan is $200 monthly.

Give heed to some other great online SEO tools that can help you achieve your goals in search engine optimization.

Although HubSpot is an all-around digital marketing platform, pay attention to its Website Grader and SEO Marketing Software. The Website Grader lets you accomplish top company marketing goals—increased traffic and qualified leads.
Simply enter the URL of your website into this SEO tool and get an immediate report card on your SEO efforts. From there, you may sign up for the HubSpot Academy SEO course, which teaches you how to improve your website's SEO and user experience (UX).
Besides, an SEO marketing software solution is available in HubSpot's Marketing Hub, and it's ideal for assisting you in establishing authority across your website. You won't miss an opportunity to optimize your content for traffic and conversions because this software integrates with HubSpot landing pages, web pages, and blog posts.
Pricing: HubSpot offers a selection of tools you can use at no cost, including the Website Grader. Consider HubSpot's SEO software in their Marketing Hub if you need more insights. Starter and Professional subscription options exist for individuals and small teams, starting at $26 monthly.

SpyFu is a Google Ads competitor keyword research tool that helps with keyword research, competitive analysis of PPC and SEO campaigns, and the creation of custom domains and lists.
Moreover, with SpyFu, you can also deepen your backlink research, as the tool provides complete data on website backlink profiles. As a result, you can observe multiple backlink types and acquire data on monthly organic clicks, domain strength, ranked keywords, and outbound links for each listed backlink.
Pricing: The free version of SpyFu has limitations in the amount of data you can investigate. Nevertheless, it provides essential details on keywords, ranking history, SERPs, and more. You can upgrade by picking one of three available annual and monthly subscription options to see more data. The most affordable package is $39 per month.

You may assess your website and compare it to the competition using UpCity's Free SEO Report Card. Your email address and a few pieces of information are required for an SEO Report Card to provide you with a report.
Being one of the easy-to-use free SEO tools, the Free SEO Report Card by UpCity delivers detailed website investigation. It covers overall website SEO health, grading criteria with competitors and top keywords, backlink inspection, keyword rank analysis, homepage optimization, and domain and site visibility.
Pricing: Getting UpCity's SEO Report Card is free.

The SEO-focused business Internet Marketing Ninjas offers a bunch of free SEO tools to evaluate your website's performance against that of the competition, create and analyze meta tags, optimize web pages for specific keywords, and increase organic website traffic.
You can also optimize the imagery, find broken links and redirects, and check the HTML source code of pages. What's more, the toolset is also handy for reviewing domain age, generating meta tags, getting a snippet preview of the page, and generating keyword clouds and combinations related to a seed keyword.
Pricing: The assortment of SEO tools by Internet Marketing Ninjas is free.
You can view your webpage in a condensed form and analyze it with the help of the SEO browser BrowSEO to check its UX, content, and search engine optimization’s pits and pearls. The result will focus on your HTML when you enter the URL, allowing you to see the page's structure, optimal search phrases, and other SEO-related elements.
BrowSEO is a desktop app working as a browser and management console for all your SEO and social media marketing initiatives. It is fully curated for social networks, websites, and blogs.
Pricing: BrowSEO is a paid tool. It costs $67 as a one-time payment.

As you can see, there are plenty of tools available—both free and paid—that can help you with on-page and off-page SEO. Take time to learn about these platforms and decide on your favorite SEO tools that work best for your project. Need more insight into SEO tools? Become a certified Digital Marketing Specialist through Simplilearn’s online training. If you wish to strengthen your SEO skills and take your SEO experience to the next level, you must enroll in our SEO certification course. Get started and win in your SEO game!
Medo specializes in writing for the digital space to garner social media attention and increase search visibility. A writer by day and reader by night, Medo has a second life writing Lord of the Rings fan theories and making cat videos for people of the Internet to relish on.
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