How to build a traffic-first strategy in a fragmented search world – Search Engine Land

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How to build a traffic-first strategy in a fragmented search world  Search Engine Land
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Shop with AI Mode, use AI to buy and try clothes on yourself virtually

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“thank_message”: “Thank You!”, “thank_emoji”: “✅”, “questions”: “[{“id”: “e83606c3-7746-41ea-b405-439129885ead”, “type”: “simple_question”, “value”: {“question”: “How often do you use Google AI tools like Gemini and NotebookLM?”, “responses”: [{“id”: “32ecfe11-9171-405a-a9d3-785cca201a75”, “type”: “item”, “value”: “Daily”}, {“id”: “29b253e9-e318-4677-a2b3-03364e48a6e7”, “type”: “item”, “value”: “Weekly”}, {“id”: “5c5bb2ba-19b7-41dd-9000-2e3741878d19”, “type”: “item”, “value”: “Monthly”}, {“id”: “697372e1-80b1-4901-81eb-48bf090a6a05”, “type”: “item”, “value”: “Hardly Ever”}, {“id”: “b8e1604d-1146-4f2c-9184-6ed0f06fd863”, “type”: “item”, “value”: “Unsure”}]}}]”, “target_article_pages”: true}}, {“model”: “blogsurvey.survey”, “pk”: 9, “fields”: {“name”: “AA – Google AI product use – I/O”, “survey_id”: “aa-google-ai-product-use-io_250519”, “scroll_depth_trigger”: 50, “previous_survey”: null, “display_rate”: 75, “thank_message”: “Thank You!”, “thank_emoji”: “✅”, “questions”: “[{“id”: 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L&HCM Releases 2025 Local SEO Playbook for Landscape Contractors – RIVER COUNTRY – NEWS CHANNEL NEBRASKA

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L&HCM Releases 2025 Local SEO Playbook for Landscape Contractors  RIVER COUNTRY – NEWS CHANNEL NEBRASKA
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I/O 2025

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At Google I/O 2025, our annual developer conference, we shared how we’re using our cutting-edge technology to build products that are intelligent and personalized — and that can take action for you.

From advancements in our Gemini 2.5 models to rolling out AI Mode to Search for everyone in the U.S., we’re bringing innovative AI to our products to make them even more helpful. Read on to find out what’s new.

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Casino SEO and Content Marketing: How Online Casinos Attract and Retain Players – surprisesports.com

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The online casino industry thrives on visibility and engagement, making SEO and content marketing indispensable tools. Operators leverage strategic keyword targeting, high-quality content, and user experience optimisation to stand out in a saturated market. Players searching for pokies with real money or free spins expect seamless navigation and trustworthy information, which top-tier SEO delivers.
As rival online casinos deploy data-driven marketing to lure customers, this has become vital stance. The way Google’s algorithm works keeps changing, impacting visibility and brands have to change fast. To rank high and convert visitors, content must be both entertaining and technically accurate.
Casino SEO isn’t just about stuffing keywords, it’s about value! Mobile optimisation, localised content and fast-loading pages are meant to ensure low bounce rates. Custom bonuses and clear terms also serve an important purpose in retention.
Key Facts:
Search engines now prioritise user intent over repetitive phrases. Casinos crafting guides on “Australian pokies for real money” or “online casinos that accept credit cards” must offer actionable advice. Tutorials, payout comparisons, and responsible gambling resources build trust.
Site speed, structured data, and secured connection affect the ranking. A delay of one second in page load time can reduce conversions by 7%. Search operators who use schema markup to display game rules or bonus terms get rich snippets.
Offering free online pokies in Australia is a secure way to start playing. Players can become familiar with games without depositing through demo modes. A personalized email follow up successfully converts free users into paid customers.
Successful Casino Games: Blending Technical Precision and Narrative Appeal They expect players’ needs for fast payment, fair terms, etc and meet their expectations through each content piece. The folks who strike this balance don’t just get players; they get players back.
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Learn in newer, deeper ways with Gemini

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Here’s how to use Google’s new “try it on” feature.

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Found the perfect outfit but you’re not quite sure how it’ll look on you? Google now lets you virtually try on garments using your own photo in four simple steps:

  • Opt in to get started: Head over to Search Labs and opt into the “try on” experiment.
  • Browse your style: When you’re shopping for shirts, pants or dresses on Google, simply tap the “try it on” icon on product listings.
  • Strike a pose: Upload a full-length photo of yourself. For best results, ensure it’s a full-body shot with good lighting and fitted clothing. Within moments, you can see how the garment will look on you.
  • Show it off: Tried it on? Save or share your look with friends — or tap to shop similar styles at your fingertips.

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AI for business and marketing – The News International

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Artificial Intelligence, or AI, has become one of the most important technologies of our time. From helping people write emails faster to creating lifelike images and videos, AI tools are making it easier to complete tasks that once took hours or even days.

ARTIFICIAL INTELLIGENCE
Artificial Intelligence, or AI, has become one of the most important technologies of our time. From helping people write emails faster to creating lifelike images and videos, AI tools are making it easier to complete tasks that once took hours or even days.
These tools are no longer just for tech experts or big companies — they are for everyone. AI is now used by students, teachers, small business owners, doctors, and marketers. Whether it is a chatbot answering customer questions or a system that helps plan your weekly schedule, AI is becoming part of our everyday life.
One major way AI tools are helping is through content creation. Just a few years ago, designing a social media post or creating a video ad required expensive software or hiring a professional. Now, AI-powered tools can help users generate text, create layouts, select colours, and even make short videos — all within minutes. This is especially useful for small businesses or individuals who do not have the budget or training to use complex programmes. With a few clicks, they can create professional-looking designs. Tools like ChatGPT, DALL•E, Canva, Grammarly, PosterMyWall and Synthesia are some platforms that make tasks easier by using AI to automate creative processes. These tools are smart, fast and constantly improving.
AI is also changing how businesses work. Companies now use AI to study customer behavior, improve products, and target the right audience. The systems can go through huge amounts of data and tell businesses what their customers like, what is trending, and what needs improvement. This kind of smart analysis saves time and helps companies to make better decisions. Even industries like healthcare and education are being transformed by AI. Doctors can now use AI to analyse X-rays or lab results, while teachers use AI platforms to create learning materials and track student progress. As AI continues to grow, it will keep opening new doors and creating jobs we have not even considered.
Amid all the exciting developments in AI and digital tools, one of the most inspiring stories comes from PosterMyWall, which is a powerful marketing platform that started with a simple idea from two co-founders, Jaffer Haider from Pakistan and Ric Goell from the US. Their goal was to help people create posters, flyers, videos, and social media posts without needing any special skills or expensive tools. Today, the platform is used by more than 23 million people around the world, including schools, small businesses, nonprofits, and content creators. It is easy to use and lets anyone design and publish professional-looking marketing content in just minutes.
PosterMyWall was started with a simple idea to tackle the common challenges small businesses face, particularly in managing design and marketing without expert help or large budgets and steadily improved the platform by paying close attention to user feedback. With time, it developed into a tool that offers easy-to-use features like drag-and-drop design, video creation, and branding kits for free or at a low cost. The aim was to make marketing design tools more accessible, and as a result, people from a wide range of backgrounds — including those in low-income or remote areas — can now use digital and AI technology to create content, promote their work and grow their businesses or communities.
Looking at the bigger picture, AI is helping close the digital gap. Previously, only people with certain skills or money could participate in the digital economy. Now, thanks to AI, more people can be creative, productive, and successful. AI tools help level the playing field. They do not just save time but also unlock potential. This is especially important in countries like Pakistan, where youth comprise a large portion of the population and digital access is growing fast. With the right tools and training, more young people can start businesses, find remote jobs or become digital creators.
The future of AI tools looks even more promising. Experts are working on making AI more human-like, creative, and helpful. Soon, AI might be able to help farmers plan crops, help students study in their own language, or assist people with disabilities in living more independently. As these tools improve, it is important to ensure they are used ethically and fairly. Data privacy, job security and bias are some challenges that need attention. But if handled wisely, the benefits far outweigh the risks.
AI tools like PosterMyWall represent a decisive shift in how we work, create and connect. They open the digital world more and offer people everywhere a chance to build something great. The story of Jaffer Haider and Ric Goell shows us that big ideas can come from anywhere and that when vision meets purpose, anything is possible.
Whether you are designing your first poster or building a global company, AI can be the partner that helps turn your idea into reality.

The writer is a journalist and communications professional. He can be reached at: tariqkik@gmail.com

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