Yext Launches Research Program to Power the Future of SEO and Marketing Strategy – Business Wire

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Yext Launches Research Program to Power the Future of SEO and Marketing Strategy
New research initiative gives marketers and SEO leaders the insights they need to understand what’s changing, why it matters, and where to focus next.
NEW YORK–(BUSINESS WIRE)–Yext, Inc. (NYSE: YEXT), the leading brand visibility platform, today announced the launch of Yext Research. The new initiative is designed to give marketers and SEO professionals access to the signals, benchmarks, and trends that define how brands are being discovered and trusted in today’s new search era.
“With Yext Research, we will be sharing the real signals that shape visibility. This is about giving marketers and SEO leaders the context they’ve been missing — to see what’s shifting, measure what matters, and make smarter, faster decisions.”
Today, brand discovery happens across AI answers, local listings, reviews, social platforms, and third-party sites. But the systems behind that discovery are not transparent. Marketers lack standard tools to track performance across channels, clear benchmarks for what success looks like, and consistent guidance on what’s changing and where to focus. As the pace of change accelerates, many marketers are left making decisions with incomplete information in an environment that offers few reliable signals.
Yext Research was created to close that gap. Powered by advanced modeling and a continuously refreshed stream of more than 2 billion data points, the program offers insights into how digital visibility is shifting. It’s built to help marketers and SEO leaders understand how individual industries are performing in search and what trends are influencing that performance. Yext Research will regularly publish insights that clarify what is changing, why it matters, and where brands should focus next.
“Too often, marketers are asked to deliver results without a clear view of the broader picture,” said Christian Ward, Chief Data Officer at Yext. “With Yext Research, we will be sharing the real signals that shape visibility. This is about giving marketers and SEO leaders the context they’ve been missing — to see what’s shifting, measure what matters, and make smarter, faster decisions.”
As part of the program, Yext is launching Yext Research Partners, a collaborative model that invites select experts, strategists, and creators to access the Yext dataset and publish independent research. These partners will receive data access, support from Yext’s data science and engineering teams, and the opportunity to explore the questions that matter most to the community, backed by real-world signals at scale.
Andrew Shotland, founder and CEO of Local SEO Guide and one of the most respected voices in the SEO community, will join Yext Research Partners as one of the first advisors.
“Yext is doing something very cool here,” said Shotland. “They’re unlocking access to data that many in the industry have never seen before and putting it into the hands of SEOs who’ve spent years peeling back the layers of the algorithmic onion to better understand and share how search really works. I believe this kind of collaboration has the potential to raise the bar for the entire industry.”
Yext Research builds on the company’s growing investment in visibility and intelligence. Earlier this year, Yext expanded its location and search capabilities by acquiring Places Scout. That acquisition helped power the launch of Yext Scout, an AI-powered search and competitive intelligence agent that provides real-time insights and prioritized recommendations.
Together, these initiatives reflect Yext’s broader commitment to helping brands connect with customers everywhere discovery and engagement happen.
To explore current findings or express interest in becoming a Yext Research Partner, visit yext.com/research.
About Yext
Yext (NYSE: YEXT) is the leading brand visibility platform, built for a world where discovery and engagement happen everywhere — across AI search, traditional search, social media, websites, and direct communications. Powered by over 2 billion trusted data points and a suite of integrated products, Yext provides brands the clarity, control, and confidence to perform across digital channels. From real-time insights to AI-driven recommendations and execution at scale, Yext turns a brand’s digital presence into a competitive advantage. Thousands of leading brands rely on Yext to stay visible, stay ahead, and grow. To learn more about Yext, visit Yext.com or follow us on LinkedIn and X.
Forward-Looking Statements
This press release includes “forward-looking statements” including, without limitation, statements regarding Yext’s expectations, beliefs, intentions or strategies regarding Yext Research and Yext Research Partners, including expected benefits to Yext’s customers. These statements are based upon current beliefs and are subject to many risks and uncertainties that could cause actual results to differ materially from these statements, including, among others, the risk that the features and benefits described in this release are not realized and whether all offerings and capabilities discussed in this release will be available as and when stated in this release. All forward-looking statements are based on information available to Yext on the date hereof, and Yext assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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Google I/O 2025: From research to reality

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One of the only Android TV 14 updates so far has been paused – 9to5Google

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Google TV has taken the focus of Android TV for the most part, including with major OS upgrades slowly vanishing from the older experience. Walmart recently rolled out one of the only Android TV 14 updates to date to some of its older devices, but has since pulled the update.
Following updates for its Google TV-powerd streamers, Walmart started rolling out an Android 14-based Android TV update to its 2021 streaming device. The update seems to have gone fine for most people, though a handful did apparently run into issues that left the device partially broken (or with broken features).
That’s more than enough reason to press pause, which Walmart seemingly has done. Users found that the Android TV 14 update for Walmart’s streamer is no longer available for download, and there’s been no communication around when it might return, leaving devices that hadn’t already been updated stuck on Android 12.
This isn’t unprecedented. Google also had to pause the Android 14 update for the Chromecast with Google TV a few months ago, and only started rolling it out again this week.
But this is still notable, as Walmart had released one of the only Android 14 updates for Android TV, and now we’re without it again. Hopefully, though, Walmart will push out a fixed update sooner than later.
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Ben is a Senior Editor for 9to5Google.
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AI Overviews are now available in over 200 countries and territories, and more than 40 languages.

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Today at I/O, we announced that AI Overviews in Google Search are launching in new countries and languages, bringing the helpfulness of AI to more people around the world. With this expansion, AI Overviews are now available in more than 200 countries and territories and in more than 40 languages, with support added for Arabic, Chinese, Malay, Urdu and more.

AI Overviews make it easy to ask new kinds of questions, quickly find information and explore relevant sites across the web. They’ll appear in Search when our systems determine they’ll be most helpful, featuring prominent web links so people can easily learn more. And all of this happens at the speed people expect of Google Search: AI Overviews are delivering the fastest AI responses in the industry.

As people use AI Overviews, we see they’re happier with their results, and they search more often. In our biggest markets like the US and India, AI Overviews is driving over 10% increase in usage of Google for the types of queries that show AI Overviews. This means that once people use AI Overviews, they are coming to do more of these types of queries, and what’s particularly exciting is how this growth increases over time. And we’re continuing to bring new advancements – starting this week, we’re bringing a custom version of Gemini 2.5, our most intelligent model, to AI Overviews in the U.S. so Search can tackle even harder questions.

We look forward to helping people search more effortlessly, in more places around the world. Read more on how we’re continuing to advance Search with AI.

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The State Of AI In Marketing: 6 Key Findings From Marketing Leaders – Search Engine Journal

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Download your cheat sheet and checklist to start building content that works harder.
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
In this actionable session, Nick Gallagher, SEO Lead at Conductor, as he gives you actionable SEO guidance in this new era of search engine results page (SERPs).
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
This template is your no-nonsense roadmap to a flexible, agile social media strategy.
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, workflows, KPIs, and future investments.
AI is being rapidly implemented, but that doesn’t mean it’s being used effectively.
The current lack of clear benchmarks and data about AI usage has meant that everyone has been operating in the dark.
This led us to create our first State Of AI In Marketing report, so that chief marketing officers and marketing decision-makers can have insights to make better informed decisions as they navigate the fast-moving developments in our industry.
We asked eight key questions about generative AI in marketing to a selection of U.S.-based decision-makers and leaders.
We got 155 responses from mostly senior marketers, directors, and C-suite to offer fresh insights into how industry leaders perceive AI, and how they are using AI right now.
While some marketers are unlocking major gains in efficiency, others are struggling with poor output quality, lack of brand voice consistency, and legal uncertainties.
Our whitepaper presents their responses, broken down across five core themes:
Whether you’re leading a team or building a roadmap, this report is designed to help you benchmark your AI strategy to make confident decisions as our industry moves at an unprecedented pace.
Over 83% of marketers said ChatGPT has positively impacted their efficiency or effectiveness.
But it’s not the only player: Tools like Gemini, Perplexity, Claude, and Canva AI are also making their mark, with many marketers assembling AI “stacks” that combine different strengths across platforms.
Unsurprisingly, the most impact in marketing so far among our respondents is based around content, where 64.5% experienced value with content creation, 43.9% with content optimization, and 43.9% with idea generation.
However, AI is not replacing creativity; it’s augmenting it. Marketing teams are using tools to speed up, optimize and break through creative blocks, not to replace human insight.
The report also shares other key areas where AI has delivered the most value to those surveyed.
The majority of respondents (76.8%) cited time savings as the biggest improvement since adopting AI.
To enhance productivity and efficiency, marketers are gaining hours back to relocate their time to more strategic work.
While operational efficiency is clearly impacted, strategic metrics like customer lifetime value, lead quality, and attribution remain largely unchanged.
In other words, AI is streamlining how we work, but not necessarily improving what we deliver without human oversight and a sound strategy.
More than half (54.2%) of respondents identified inaccurate, unreliable, or inconsistent output quality as the biggest limitation in using AI for marketing.
This highlights a central theme that AI still requires substantial human oversight to produce marketing-ready content.
The most cited concern about AI’s rise in marketing wasn’t job loss; it was the risk of misinformation.
A full 62.6% of respondents flagged AI-generated misinformation as their top worry, revealing the importance of trust, accuracy, and reputation for AI-powered content.
The report also highlights the other areas of concern where marketers are experiencing limitations and inefficiencies.
Marketing decision-makers surveyed are prioritizing AI investments where value has already been proven. The report breaks down how much of that investment is across analytics, customer experience, SEO, marketing attribution, or content production, amongst other areas.
The report findings also indicate whether and how our respondents restructured to accommodate AI within their organization.
Possibly the most insightful section is where respondents gave their thoughts into what would be AI’s biggest impact on marketing over the next 12 months.
Many expect a content explosion, where the market is flooded with AI-generated assets, raising the bar for originality and quality.
Others foresee a reshaped search industry and reduced roles, with an emphasis on those who don’t embrace AI getting left behind.
But, not all forecasts are negative. Several marketers believe AI will level the playing field for small businesses, increase access to high-quality tools, and empower individuals to do the work of many.
You can find many more comments and predictions in the full report.
Right now is one of the most challenging times our industry has faced, and marketing leaders have hard decisions to make.
Hopefully, this whitepaper will help to shed light on how and where leaders can move forward.
In the report, you can find:
Download the full AI in marketing survey report to make confident decisions in your AI implementation strategy.

Featured Image: Paulo Bobita/Search Engine Journal
Shelley Walsh is the Content & SEO Strategist at SEJ & produces IMHO, a show where experts offer their opinions …
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AI in Search: Going beyond information to intelligence

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100 things we announced at I/O

/in , , /by

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How well do you know our I/O 2025 announcements?

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