Google updated the directions interface within Google Search. Now the drive (car icon), trains (train icon) and buses (bus icon) are in expandable menus, as opposed to tabs at the top of the “Get there” search results section. I am not sure if this is more than a user interface update or if there is a functionality change but here is what it looks like now: This change was spotted on Monday by Shameem Adhikarath who posted a before and after on X:
AI-powered platform, Podsqueeze has launched a new free tool designed to help creators make their shows easier to find on search engines with zero technical know-how required. The new Podcast SEO Optimizer aims to tackle one of the biggest challenges podcasters face: discoverability. According to João, co-founder of Podsqueeze, many creators underestimate how often people use search engines like Google, YouTube and Spotify to find new shows. “Many podcasters don’t realise that most listeners find new shows by searching on platforms like Google, YouTube, Spotify, and other podcast directories, even more than through social media or friend recommendations,” João explained. Podsqueeze’s free Search Engine Optimizer offers a simple, automated way to tackle podcast SEO without needing specialist skills or software. The tool analyses an episode’s content, pulls out dozens of relevant keywords, and uses a custom algorithm to score them based on search volume, competition and audience engagement. Podcasters then receive keyword recommendations, plus instant suggestions for optimised episode titles and descriptions using the best-performing terms. João added: “The truth is, there’s no search engine optimisation without understanding keywords. Every SEO strategy starts with keyword analysis and competitor research, so we built a tool that takes care of that for your podcast.” The goal is to make effective podcast SEO accessible to all podcasters, regardless of budget or experience. Podsqueeze says the Podcast SEO Optimizer fits with its mission to build simple, innovative tools that support independent creators and help shows reach wider audiences. The tool is free and does not require users to create an account. It is available now at the Podsqueeze website.
Google has released updates to its Gemini 2.5 suite of artificial intelligence models, detailing stable releases, new offerings, and pricing changes. Model releases The company announced that Gemini 2.5 Pro and Gemini 2.5 Flash are now generally available and deemed stable, maintaining the same versions that had previously been available for preview. In addition, Google introduced Gemini 2.5 Flash-Lite in preview, providing an option focused on cost-effectiveness and latency within the Gemini 2.5 product line. Gemini 2.5 models are described as "thinking models" capable of reasoning through their processes before generating responses, a feature that is expected to enhance the performance and accuracy of the tools. The models allow developers to manage a so-called "thinking budget", granting greater control over the depth and speed of reasoning based on the needs of individual applications. Gemini 2.5 Flash-Lite Gemini 2.5 Flash-Lite is intended as an upgrade for customers currently using previous iterations such as Gemini 1.5 and 2.0 Flash models. According to the company, the new model improves performance across several evaluation measures, reduces the time to first token, and increases decoding speed in terms of tokens per second. Flash-Lite is targeted at high-volume use cases like classification and summarisation at scale, where throughput and cost are key considerations. This model provides API-level control for dynamic management of the "thinking budget." It is set apart from other Gemini 2.5 models in that its "thinking" function is deactivated by default, reflecting its focus on cost and speed. Gemini 2.5 Flash-Lite includes existing features such as grounding with Google Search, code execution, URL context, and support for function calling. Updates and pricing Google also clarified changes to the Gemini 2.5 Flash model and its associated pricing structure. The pricing for 2.5 Flash has been updated to USD $0.30 per 1 million input tokens (increased from USD $0.15) and USD $2.50 per 1 million output tokens (reduced from USD $3.50). The company removed the distinction between "thinking" and "non-thinking" pricing and established a single price tier, irrespective of input token size. In a joint statement, Shrestha Basu Mallick, Group Product Manager, and Logan Kilpatrick, Group Product Manager, said: "While we strive to maintain consistent pricing between preview and stable releases to minimize disruption, this is a specific adjustment reflecting Flash's exceptional value, still offering the best cost-per-intelligence available. And with Gemini 2.5 Flash-Lite, we now have an even lower cost option (with or without thinking) for cost and latency sensitive use cases that require less model intelligence." Customers using Gemini 2.5 Flash Preview from April will retain their existing pricing until the model's planned deprecation on July 15, 2025, after which they will be required to transition to the updated stable version or move to Flash-Lite Preview. Continued growth for Gemini 2.5 Pro Google reported that demand for Gemini 2.5 Pro is "the steepest of any of our models we have ever seen." The stable release of the 06-05 version is intended to increase capacity for customers using Gemini 2.5 Pro in production environments, maintaining the existing price point. The company indicated that the model is particularly well-suited for tasks requiring significant intelligence and advanced capabilities, such as coding and agentic tasks, and noted its adoption in a range of developer tools. Google highlighted a range of tools built on Gemini 2.5 Pro, including offerings from Cursor, Bolt, Cline, Cognition, Windsurf, GitHub, Lovable, Replit, and Zed Industries. The company advised that users of the 2.5 Pro Preview 05-06 model will be able to access it until June 19, 2025, when it will be discontinued. Those using the 06-05 preview version are directed to update to the now-stable "gemini-2.5-pro" model. The statement concluded: "We can't wait to see even more domains benefit from the intelligence of 2.5 Pro and look forward to sharing more about scaling beyond Pro in the near future."
Here are the top 5 suggestions: 1. Define your SEO objectives? – Traffic, Lead Generation, Branding 2. Based on the objective – choose the right keywords to focus. 3. Build engaging content on your website around those keywords. Remember – engaging is the keyword. Don’t stuff keywords in your content, write naturally to engage the visitor and get him to click on other tabs, pages or calls to action. 4. Make sure you have Google Console and Google Analytics or other web tracking utility set up on your website. This will tell you how Google is looking at your site (Console) and how users are looking at your site (Analytics) 5. Keep enhancing your content, refine keywords, use paid marketing wherever needed to deliver on your business objectives. Money Keyword video link: https://youtu.be/pXo2SWq6b8k
Share your feedback & if you have any other challenges
or questions on taking your business online write to us in comments or email us
@ business@zoomyourtraffic.com
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Hello everyone. Are you trying to start SEO program and evaluating different pricing plans from other agencies? Then in this video, I’m going to give you insights or 3 don’ts that you should follow when you are evaluating SEO pricing plans. Let’s get started. 1) Do not compromise on the goals or the objectives that we have set for the program. Because if you do for the sake of saving cost and money then eventually it’s not going to give you the right inputs and it’s going to leave everyone disappointment. Therefore without compromising on the goals you need to work how on SEO agreements in such a way that your costs are correctly planned and the goals are eventually staged probably to meet up your long term goals. So therefore do not compromise is the first mantra. 2) Do not divide overall pricing of the project by the number of months. For example if someone is bidding you for say one lakh rupees for a year SEO then it comes to on how much 8.5K rupees a month. Do not calculate this way. Most SEO agencies need more money upfront to initiate their programs to be able to deliver on the longer-term goals that we have set for you. Therefore dividing like this or creating agreements where you are paying monthly should be avoided. I would not say no, but it should be a avoided because it’s not going to help the SEO company really put in right efforts nor is it going to help you to see the kind of results that you want from them. Therefore please avoid dividing it on a monthly basis. It’s good for budgeting yeah, I’m sure it’s definitely important as a budgeting aspect. But from the value & results aspect of this SEO program. This should be a avoided. 3) Most important one, do not bargain or do not trust SEO agency who I’m just trying to make ways in trying to match your budgetary constraints saying that, ok if this is your budget let’s try and manage it in this one we will try and do it in this one. The sales talk alright? So if agencies are trying to work this out I think it’s a very important cautionary signal for you to stay away from such agency. If the agency is very clear & knows what it wants to deliver for you in terms of delivering value for you, then agencies will not negotiate, they will definitely towards staging it in such a way that the budgetary constraints and the goals are met over a period of time. But just to make everyone happy just to make sure that the budgets are matched I think getting into that kind of a bargaining mode SEO agencies are really hurting the marketplace. So to complete their sales goals if SEO agencies are getting into these games do not get into that trap don’t fall into that trap. Be very clear of what your goals are and evaluate the agency very carefully before you make that decision. So these were my 3 don’t for businesses who are looking to negotiate a SEO deal or online marketing deals with third party agencies for their promotion. I’m sure there are more and you may have a lot of questions for us. One last pasting comment evaluate your SEO agencies carefully, but once you have understood their functionality, once the trust has been built, once you are clear that your vision and their vision for your business is clear then making that beginning is very important. I see a lot of companies getting stuck and I’ve seen so many cases but businesses have said, oh yeah we are ready we understand your vision & are very clear. We know you can deliver for us but we are not in the position to start because of monetary constraints because of budget constraints. So this is where businesses really need to think or probably understand that the right investments at the right time and starting at the right time is going to bring them a lot of value and grow their business fast. Share your feedback & queries in comments or email us @amod@zoomyourtraffic.com Share, and Subscribe!!! YouTube: https://bit.ly/2W9smsE Twitter: https://bit.ly/2rBRFqs Facebook: https://bit.ly/2Lj7gnZ Powered by: ZoomYourTraffic Web Solutions http://www.zoomyourbusiness.online http://www.zoomyourtraffic.com
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Below is brief about the answer to the question.For detail explanation please watch the video.
Any keyword that generates a relevant click through to your page is a money keyword.
This is in opposition to popular belief that keywords that are highly searched are the money keywords. This may be true for some business domains/verticals.
However, the real game is not bringing in traffic to the website, but to get them to pay for your service or inquire for a future purchase. That is where money changes hands and hence always keep a watch on keywords that bring “relevant traffic” as opposed to “a ton of traffic” to your website.
Example: “latest iPhone X ” may generate a ton of traffic for my iPhone franchise website but am not sure why that search was fired for – did the visitor want to know features or wanted to compare with older versions or wanted to buy that phone. I will get mixed traffic although a lot of it.
Instead, if someone fires in “exchange offer for iPhone X” – does that ring a bell? Does it clearly tell that the visitor is looking for options to buy (rather exchange his phone for another one) – this is money and hence a money keyword? This may have lower traffic volume but highly relevant and targeted.
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In this ever-changing online world where things changed over six months. What approach should be taken to be able to grow the online business sustainability?
Very
interesting question and to that my answer was If we takes care of
these 3 aspects, we would be able to build a sustainable and stable
business over the long term. Let’s see what they are.
1. Intent:
In the online world, a billion searches are happening every day for
various reasons. For example, you are an online store selling mobile
phones what could be the more pertinent search for you? An iPhone
history our latest iPhone X Model which is more relevant for you? The
second one Right? Which means understanding the context of what that
search is so important for your business.
Because if I were to
optimize for iPhone history which has been searched 10K times. It’s not
going to bring your business. It just going to bring me traffic where
people are trying to search for the iPhone history.
You want
people to buy from you, Right? Therefore, capture the intent of the
keywords being typed in and then optimize your online presence for that
intent. That will always deliver relevant traffic for you and relevant
traffic means business.
2) Content: Once you’ve established intent on the search. You must quickly able to position the content that addresses that specific intent. So if in the previous example: latest iPhone X model Right? The content should be positioned to show various versions of the model, colors & specifications & everything that the user wants to know when he is making that final decision. What’s more? There should be also things like giving him comparisons to other models so that he can make an informed decision and at that place itself. If he has a query, he should be able to connect with you as well. So positioning that content is so very important. So you understand the intent then you position your content to be able to convert that relevant traffic into an engaged one.
3) Engagement & Enablement: The part of the content was to ensure that you create your content in such a way that the user remains engaged on your website or your online presence. So there are some questions, he is talking to you, looking at videos, reviews. He is able to ask questions. It’s all engagement.
And
once you’ve got him engaged you have to be able to give him the power to
make those buying decisions and to be able to simplify his buying
experience. So you have an e-commerce facility on your website so he can
make that purchase decision. You have a facility where he can request a
quote, he can compare models, and you can give him offerings of
accessories along with his purchases. All that is enablement for the customer to make that buying decision.
So if you go through this root INTENT | CONTENT | ENGAGEMENT WITH ENABLEMENT
Irrespective
of whatever happens in the online world, technology will change, the
competition will increase, and search engines will go up and down. But
you are directly targeting the customer. If we do that then that is no
harm to business your business would always remain stably sustainable.
Yes, you will have to make those changes. You will have to adapt to
changing new technology and environment.
But the primary focus is
the customer. So if you really understand your customer, you will be
able to deliver long term business for your customers and grow your
online business.
I hope this blog was helpful. If you have any questions please write to us on the email is shown on your screen.
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Hello everyone. I keep receiving a lot of e-mails messages and interactions with customers, regarding their Google AdWords campaigns. Most of them feel that those campaigns are not yielding the right outputs for some reason and as you know these campaigns are expensive, planning those campaigns becomes extremely important. In this video, I’m going to help you with
3 key aspects of Google AdWords campaigns that you should focus on when planning campaigns. 1) Selection of Keywords Try to evaluate this volume vs. relevancy. In most cases campaigns are planned based on volume of searches. For .e.g. certain keywords has 10K searches, those keywords I picked up for the campaign assuming that more traffic can be reached out to. Try to compared with relevancy is the key word relevant to your business? Or is it too generic? Yeah because generic keywords could try to bring traffic which may not be relevant to your business and you would actually lose time addressing irrelevant inquiries. Therefore Relevancy vs Volume. The second aspect of this would be pricing vs. clicks and this is another aspect where we try to look on cost per click and then try to make the calculation based on the budget, To define how many clicks we want to build. Don’t do that. Well on how many clicks you want to work on the right you want to choose and then arrive at the budget working on them the other way round. That would yield more results, more relevant inquiries for your business.
2) Ad Copy Are you writing your copy for search engines or for the users or potential customers? I’m sure it’s the second is right. If that’s the point then why are we stuffing keywords to ad copy. Don’t need to. Ad copy you should be as natural as possible. Compare with your offline campaigns, with banners, hoardings, printed material, do you stuff keywords there? No, you directly come to your message. This same approach that you must follow when you are making an ad copy for Google Ads as well. Google has become very smart to be able to map your content & intent to show up our ads. So don’t get stuck in the keyword-based ad copies. Another important aspect here would be action vs. information. Do not create information-based ad copies they won’t make sense. You want action based ad copies, you want users to take action, interact with you. Therefore generate that interest, generate that kind of enthusiasm so that visitor could be able to connect with you. Ask questions? Throw facts, surprise him. So that it will generate the interest to click and check your offering.
3) The landing page This by far the most important element of your Google ad campaign. Before I even started the campaign make sure your landing page is correctly indexed in Google Console, it loads fast, it is responsive, correct goals to capture the user information has been set once this is done. Then actually your campaigns should start. So the landing page is the most crucial aspect of your Google ad campaign. Here to focus should be more on interaction vs. information. You want to continue the experience of the user who’s clicking on the ad. You’ve got a great copy and the user clicks on it with anticipation go read further about your service. But if he lands on something which is a crab on which he already knows then it’s not going to have any interaction. With you. So make sure that your landing page has interaction points. The user can move around, keeps him excited. He wants to see, he wants to talk to you, ask questions. So create those points on the website and then make sure that it’s tracked & then you will see your landing page starts converting through Google AdWords. So those were my 3 tips for your Google Ads campaign. I hope you found them useful.
If you have any particular questions on queries write to us in comments or email us @ amod@zoomyourtraffic.com
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In this #TechKnow Session Parveen explains, how keyword stuffing affects your website?
Keyword stuffing doomsday for your online presence.
The SEO industry has evolved over the last 15 odd years (since 2004 – the year Facebook was launched and Google was just establishing itself) – this question should be answered as – bad legacy from our generation to the next.
Are we still teaching the millennial gen to create content by stuffing keywords?
Let’s please move in the right direction.
To answer your question – Search engines will penalize your content/webpage/website/blog if they find you put in keywords just to rank on their search. Unless you have something valuable for your reader (and search engines track that too) keyword stuffing is end of the road for your website for sure. Your site could be de-indexed permanently (and there are a ton of such examples. Sites that made thousands of dollars per day, were wiped out in an instant).
You should focus on: Content should read naturally (hence some writing skills to sprinkle your keywords organically in your content) Understand how search engines read your content? Your Meta content? Learn this thoroughly Shift focus from search engine to your visitor/reader. That paradigm shift is needed. Believe that helps!
In this #TechKnow Session Parveen explains, how can you identify the keywords that are sending paid traffic to your site?
Why do you want traffic to your website? • Leads and Sales/Subscribers • Traffic Branding • Higher Visibility Based on answers to those points – a strategy can be formulated to attract traffic for your website.
In any case please develop profiling of audience you’d like to address/target Profiling Aspects • Gender • Age • Interests • Geography • Profession • Value Aspects
What is in it for them from your website? How are you different from the competition? or you are unique? Why should a visitor come to your site? also, come back later again? What impression do you want to create on visitor while leaving?
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