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Bing: Optimize For AI Search By Following SEO Guidelines – Search Engine Roundtable

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Bing Ai Seo
Fabrice Canel, long time Microsoft employee and the Bing Search Product Manager, said the way you optimize for AI Search is by following SEO guidelines. He echoed Google’s statement that doing normal SEO works for AI Search.
Fabrice Cancel and his team wrote up this blog post named Keeping Content Discoverable with Sitemaps in AI Powered Search. In short, it goes over the importance of making sure you do what you can to ensure your content is fresh in Bing’s search index.
It recommends using:
(1) XML sitemaps
(2) Lastmod field in that sitemap, which Bing told us is critical previously
(3) IndexNow
I asked Fabrice, does this mean that “normal SEO for AI search,” like Google said and he replied, “Absolutely at 💯. Optimize for AI Search by following SEO guidelines.”
Here are those posts:

Absolutely at 💯. Optimize for AI Search by following SEO guidelines
Again, when you ask a search engine – they will tell you that normal SEO works for AI Search because the way AI Search gets your content is through crawling and indexing. Being clicked on from AI Search is a different story, but making sure AI Search is aware of your content requires crawling and indexing.
Forum discussion at X.
The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
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This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube’s ToS.

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Video: Google Volatility, Search Live With Video, AI Mode Updates, Google Ads, local and more – Search Engine Roundtable

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Google’s search ranking volatility continues and continues, it is weird at this point. Google Search Live with video is finally rolling out. Google AI Mode added file uploads, canvas planner and search while browsing. Google is testing help me shop in AI Mode. Google AI Mode is expanding to the UK. Google Search Central had a Deep Dive three-day event and we posted some of the slides from that event. Fabrice Canel from Microsoft Bing said normal SEO works for AI search. Google is testing Posts on Reddit section. Google merchant knowledge panels deals were updated from promotions. Google Ads ad group setting of AI Max is in beta. Google Local Service Ads message leads are likely more expensive now. Google Ads may be turning off conversion tracking, remarketing, and personalization for some advertisers. Google to use machine learning to determine user ages for ad privacy controls. Google Business Profiles attributes are being confirmed with percentages. Google is testing AI-generated Business Profile restaurant menus. Microsoft Advertising revenue was up 21% for the third time in a row. That was the search news this week at the Search Engine Roundtable.
Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai – this tool empowers writers to write better and more efficiently, so check it out.
Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed. For the original iTunes version, click here.
Search Topics of Discussion:

Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!
The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2025 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube’s ToS.

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EpicEdits Unveils AI Powered SEO Strategies to Enhance Visibility in Luxury Travel Market – Lancaster Eagle-Gazette

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Written by
EpicEdits, a digital marketing agency based in London, has just released a new blog post titled “AI Powered SEO Strategies: Boost Your LLM Rankings Now.” This comes after Google’s June 2025 Core Update and the introduction of AI summaries in Google Discover, which has significantly impacted web traffic. Some publishers have seen their numbers drop by up to 40%.
The post was crafted by Jacob Milner, the founder of EpicEdits and a former Royal Marines Commando. With his extensive SEO knowledge, he’s created what is being called the first detailed guide for travel and luxury-jet brands. This aims to help these sectors regain online visibility lost due to Google’s recent algorithm changes. Supported by proprietary case-study data, early users of the guide’s strategies are reporting a 35–50% increase in organic traffic and a 20% rise in enquiry rates within three to six months. For those interested in enhancing their business’s search rankings, EpicEdits provides a comprehensive portfolio of SEO services such as specialised SEO strategies, technical audits, keyword research, on-page optimisation, content strategy, link building, local SEO, and detailed monthly reporting, all of which can be explored further through their dedicated SEO services offering.
Illustration of a man in a modern office reviewing rising SEO charts on screen; nearby laptop shows a friendly robot and upward‑trending graph, symbolising AI powered SEO strategy and ranking gains.
“This blog post comes at a crucial time as the £1 trillion global travel market prepares for its peak booking season,” said Jacob Milner. “We’re committed to offering insights that do more than scratch the surface, turning into real-world results for our clients in the luxury travel sector, especially those seeking Travel SEO Services.”
The blog features a step-by-step checklist to integrate AI and LLM techniques into SEO campaigns. It includes travel-specific examples aimed at private-jet brokers, luxury tour operators, and yacht charter companies. These examples provide actionable guidelines for creating prompts, adjusting schema, and using authority-driven PR to improve search visibility. The insights target those interested in implementing AI Powered SEO Strategies to boost their online presence.
EpicEdits aims to both inform and engage its audience. The post includes a call-to-action, urging readers to delve into the content and then schedule a complimentary strategy session. This aims to offer custom insights tailored to each business’s specific goals and challenges.
Milner commented, “In an industry that’s always changing due to advancements like AI, businesses need to adapt fast. This guide helps them do just that. We’re dedicated to breaking down complex SEO strategies into easy-to-understand and actionable steps.”
EpicEdits is well-known for its SEO expertise in the luxury travel industry. Led by Jacob Milner, the team uses data science combined with storytelling-driven digital PR to turn online visibility into valuable bookings. Their services range from Technical SEO and Link Building to specialised areas like Luxury Travel SEO, Travel SEO Services, and Private Jet SEO Services.
Since its launch, the company has earned a reputation for delivering measurable results without tying clients into long-term contracts. Their approach emphasises flexibility, transparency, and detailed reporting—qualities that are especially attractive to industries that need adaptable service delivery, such as luxury travel and private aviation.
EpicEdits is also moving ahead by integrating new AI technologies within its services. With the luxury travel sector’s unique needs in mind, the agency is focused on adapting to and leveraging changes spearheaded by Google and other search engines, keeping their clients at the forefront of search rankings. You can explore more on how EpicEdits integrates AI with its wide array of services including Google PPC, web design, content marketing, and social media marketing, showcasing their vast expertise and innovation in the digital marketing landscape on their website.
Plans are in motion to distribute this blog post to media and industry outlets in the UK, US, and UAE. These regions have a strong presence in SEO, digital marketing, private jet, and luxury travel sectors, making them ideal targets for EpicEdits’ advanced insights.
For more information on EpicEdits and the new guide, interested individuals can visit their website or contact Jacob Milner directly at info@epicedits.co.uk.
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Go Fish Digital Unveils Unified Brand Identity and Barracuda AI Suite to Power Next-Gen Performance Marketing – Cincinnati Enquirer

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Exclusive Concepts, EK Creative and Go Fish Digital, all Agital companies, now operate under one name with a new look, integrated strategy, and AI-enabled tools built for scale
RALEIGH, NORTH CAROLINA / ACCESS Newswire / July 29, 2025 / Go Fish Digital, a digital marketing agency within the Agital portfolio, announced a new brand identity that brings together three high-performing Agital companies, Go Fish Digital, Exclusive Concepts, and EK Creative, under a single, unified name. Alongside this consolidation, the agency is unveiling an updated visual identity that reflects its evolved positioning: a performance-driven partner built to help modern marketers stay ahead with speed, transparency, and results.
This brand refresh also includes the launch of Barracuda, a proprietary suite of AI-powered marketing tools developed by Go Fish Digital’s in-house experts. Barracuda supports execution across all service areas, technical SEO, paid media, digital PR, content, analytics, and social commerce, giving teams real-time insights and automation that drive superior outcomes. These tools are built by marketers, for marketers, and are already powering growth for clients across many industries.
The brand transformation reflects a strategic journey that began in early 2024. Exclusive Concepts, one of the first eCommerce-focused digital agencies in the U.S., became part of Agital and brought nearly three decades of leadership in paid media and full-funnel planning. EK Creative, also integrated into Agital that year, quickly rose to prominence as one of the first TikTok agency partners, leading in social commerce, affiliate, and live shopping activations. Go Fish Digital, already a respected authority in SEO and content marketing, added its reputation for innovation and digital PR leadership. Now, these three teams operate as one under the Go Fish Digital name, with deeper specialization, broader capabilities and a stronger shared vision.
“This relaunch reflects the powerful expertise we’ve brought together,” said David Dweck, General Manager of Go Fish Digital. “By combining these three results-focused teams, we’ve created a more agile and strategically aligned agency. Clients now get an integrated approach, AI-enhanced execution, and a seamless experience, backed by years of proven results.”
The new identity emphasizes clarity, precision, and partnership. As the industry rapidly evolves, Go Fish Digital equips brands to navigate change confidently with actionable insights, streamlined solutions, and a clear point of view. The updated design system, digital experience, and visual language reinforce the agency’s role as a proactive guide, helping clients see around corners and stay ahead of what’s next.
“This is more than a new look. It’s a clear signal that we’re here to lead, with stronger tools, seamless execution, and a relentless focus on performance,” said Jamie Farrell, Chief Marketing Officer at Agital.
The launch of Barracuda further strengthens that promise. Designed to streamline execution and unlock scale, Barracuda gives teams the ability to test, adapt, and optimize faster than ever.
“Barracuda was purpose-built to solve real marketing challenges,” said Dan Hinckley, Chief Product Officer and Co-Founder of Go Fish Digital. “It pairs our exceptional talent with intelligent automation, allowing clients to move quickly and compete confidently.”
The new Go Fish Digital identity is now live across all digital platforms and client channels. It represents a modern performance agency built for the pace and complexity of today’s digital landscape.
To explore the new identity and learn how Go Fish Digital helps brands outsmart, outplay, and outperform, visit www.gofishdigital.com.
Contact Information
Jamie Farrell
Chief Marketing Officer
jamie.farrell@agital.com
SOURCE: Go Fish Digital
View the original press release on ACCESS Newswire
The post Go Fish Digital Unveils Unified Brand Identity and Barracuda AI Suite to Power Next-Gen Performance Marketing appeared first on DA80 Hub.
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Google AI Mode gets smarter: Major search updates roll out! – dqindia.com

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One of the most innovative tools in the field of information access in 2025 is that Google will continue to improve tremendously on its AI Mode in Search. New developments include the introduction of strong capabilities like the PDF analysis, the organisational Canvas tool, and the search live which gives real-time video input. As it expands to the U.S. and India as the first countries, some of the capabilities are already available through the experiment AI Mode Labs. Lily Ray, SEO industry leader, reflected on her beta experience with AI Mode “With AI Mode, Google wants to keep users in its own ecosystem, even if this creates an unusual or unintuitive experience at first. In essence, clicking a link to an external website creates costs to the user that Google could have otherwise reduced by providing all of that information directly in AI Mode.” posted in her LinkedIn.
Google AI Mode significantly enhances professional networking by acting as an intelligent, context-aware digital assistant integrated across Google services. It makes professionals more organised and effective because it can condense complicated data, organise its project through programs such as Canvas and also be able to search entities in a conversation as a way of gaining more in depth information about an industry and company along with the contact. As with multimodal inputs, such as receiving real-time video through Search Live, it allows the user to have various information at any time, whether it is a meeting or conference, enhancing networking experience. 
The guiding power of AI Mode in presenting real-time information that is personalised as well as follow-up response facilitates informed outreach and relationship building. By smoothly integrated into workflows via Gmail, Calendar, Docs and other tools, AI Mode makes professionals think less and act more clear, efficient and insightful in general: at most, there will be less mental load to finally communicate, prepare and engage wisely and smartly, networking becomes more productive and insightful in general.
Android, iPhone, and desktop users are now able to directly upload PDFs to Google Search and inquire about what these files contain. The feature enables the AI to scan lecture materials, research papers, etc., and give shortened answers and collected information on the web. This does not only make research and study efficient, but also takes away constraints to accessing sophisticated files anywhere.
Google is rolling out the Canvas component in AI Mode that is intended to assist users to develop and manage projects in an interactive side panel. Canvas tool enables information organisation, trips planning, studying schedule creation, and maintenance, and the organisation of work in various sessions. It is announced that Canvas will soon be able to upload files, incl. Google Drive and thus, it will allow all of the plans and notes to be saved in one developing work space.
With Search Live, Google leverages Project Astra and Google Lens to let users point their smartphone camera at scenes and receive instant answers. This real time video feed changes how people interact with the world – simply put some questions concerning what you see and get back answers in real time with AI Mode. This is also applicable in terms of back and forth conversational AI guided information.
The address bar will have a new shortcut called Ask Google about this page that can be used by Google Chrome users. No matter whether you are on a webpage, PDF or other files on your desktop, simply ask your question and have the relevant AI Overview results in a separate side panel. Ask more questions to get deeper information and analysis.
Tim Cameron-Kitchen, founder of Exposure Ninja, explained AI Mode’s impact “Google’s AI Mode isn’t just reading your website. It’s scanning your entire digital footprint, LinkedIn, Facebook, directory listings, guest articles, podcast transcripts, and from July 2025, even your public Instagram posts. Every word in those channels shapes how AI Mode understands and represents your brand”, quoted on LinkedIn. With these updates, Google AI Mode becomes a one-stop solution for students, professionals, and everyday users.
From analysing documents to managing projects and understanding the world in real time, Google is setting a benchmark for AI-powered search innovation. The focus on seamless integration across devices and smarter, more helpful features underlines the role of AI as a productivity booster and knowledge partner.
Read More:
Google AI mode growth: Sundar Pichai reveals major AI adoption milestones
Google AI Mode: Advantages and how it’s changing search
Google’s AI mode in search: A tech deep dive and user advantages
Google AI mode shopping: Over 50 billion listings, virtual try-on, & checkout

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Maximizing SEO Success: How To Leverage AI For Enhanced Search Engine Results – 2oceansvibe News

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2oceansvibe.com
Work is a sideline, live the holiday
Friday, August 1, 2025
[Image: MCAfee]
In today’s competitive digital landscape, leveraging Artificial Intelligence (AI) for SEO has become more than just a trend—it’s a necessity.
AI can significantly enhance your SEO strategy, streamline processes, and improve search engine rankings. By effectively combining human expertise with AI tools, businesses can ensure they stay ahead of the competition. This article will explore the strategies, tools, and techniques for successfully integrating AI into your SEO practices to maximize benefits.
AI, or Artificial Intelligence, is an umbrella term for machines designed to simulate human intelligence. It encompasses technologies like machine learning, natural language processing, and deep learning. These capabilities allow AI systems to process data, recognize patterns, and make decisions in a way that mimics human thought processes.
SEO, on the other hand, involves optimizing your website to rank higher in search engine results pages (SERPs). It’s a combination of both technical and content-focused strategies aimed at improving a site’s visibility online. While SEO has traditionally relied on keyword research, link building, and content optimization, AI adds an extra layer by automating certain tasks, offering insights based on large datasets, and providing predictive analytics.
Integrating AI with SEO allows marketers to perform these tasks more efficiently and gain more precise insights. This powerful synergy is transforming how businesses approach their SEO efforts.
One of the most time-consuming aspects of SEO is keyword research. In the past, marketers had to rely on basic keyword tools and manually sift through data to identify opportunities. AI, however, can now streamline this process, providing more accurate and extensive results.
AI-powered tools like SEMrush and Ahrefs use machine learning algorithms to analyze vast amounts of data, including search trends, competitor strategies, and user behavior. These tools can identify high-value keywords and suggest long-tail keywords that might have been overlooked. This enhances your ability to target specific niches and more effectively meet your audience’s needs.
Additionally, AI helps optimize content by analyzing existing web pages and suggesting improvements to ensure they align with the latest ranking algorithms. Natural Language Processing (NLP) is particularly important here. It enables AI tools to understand the intent behind search queries and match them with relevant content, making it easier to create content that resonates with users and search engines alike.
SEO involves several repetitive tasks such as technical audits, monitoring keyword rankings, checking backlinks, and ensuring pages are optimized for mobile. These tasks can be time-consuming, especially for large websites.
AI tools like SurferSEO and Clearscope help automate many of these processes, saving SEO professionals hours of manual labor. For example, AI-powered audit tools can quickly scan your website for issues like broken links, slow load times, or mobile optimization problems. By identifying and resolving these issues in real time, AI can improve site performance without constant human oversight.
Moreover, AI can track changes in keyword rankings and offer insights on how to adjust your strategy. This helps marketers stay agile and responsive to shifts in search engine algorithms, ensuring that their websites remain competitive.
While AI is reshaping SEO, many core principles of traditional SEO remain crucial. Both AI-powered SEO and traditional SEO focus on improving user experience, ensuring high-quality content, and optimizing for search engines. However, AI takes this a step further by enhancing data analysis, automating time-consuming tasks, and providing deeper insights into user behavior.
For instance, both approaches aim to target the right keywords, but AI can analyze vast amounts of data to predict the most effective keywords for your target audience. Additionally, content creation in both traditional SEO and AI-driven SEO still centers around providing valuable information to the user. The difference is that AI tools can predict what type of content will likely perform well based on historical data and search trends.
The similarities of AISO and SEO come together in their shared goal: improving visibility and driving more traffic. However, AI allows for faster, more accurate results by using predictive analytics and offering real-time adjustments, which traditional SEO methods may not be able to do as quickly or efficiently.
Link building has always been an essential part of SEO, but it’s also one of the most challenging tasks. High-quality backlinks can improve your domain authority and increase your site’s credibility. AI tools like Linkody and Majestic SEO can help automate the link-building process by identifying potential link sources and analyzing the quality of backlinks.
These tools analyze competitor websites and backlinks to identify new link-building opportunities. By using AI to analyze these patterns, businesses can create a more targeted link-building strategy that focuses on high-authority websites, improving their own rankings.
AI also plays a crucial role in competitive analysis. By analyzing competitors’ content strategies, keyword rankings, and backlink profiles, AI tools can provide insights on areas where you can improve or find gaps in the market. This helps marketers develop a more effective SEO strategy that aligns with current trends and competitor performance.
A significant ranking factor for search engines today is user experience (UX). AI can assist in optimizing UX in a variety of ways, from improving site speed to customizing content for individual users. AI tools like Hotjar and Crazy Egg offer insights into user behavior, showing where visitors are clicking, how far they’re scrolling, and where they’re leaving the site.
By understanding these patterns, marketers can redesign their websites to make them more user-friendly, improving bounce rates and engagement. Furthermore, AI-based chatbots can provide instant customer support, enhancing user satisfaction and engagement, which are important ranking factors for search engines.
With AI, SEO analytics have evolved from basic tracking tools to sophisticated reporting systems. AI-powered platforms can now provide real-time data, predictive insights, and trend forecasting. This level of automation allows marketers to spend less time manually analyzing data and more time implementing actionable strategies.
For instance, Google Analytics 4 now includes machine learning capabilities that can predict future trends and user behavior. These insights allow marketers to adjust their strategies before trends fully emerge, giving them a competitive edge. AI also offers more granular reporting, enabling businesses to track conversions, user interactions, and other KPIs with greater accuracy.
By leveraging AI analytics, businesses can continually refine their SEO strategies, ensuring ongoing success in a constantly changing digital environment.
AI has the potential to completely transform SEO. By automating tasks, providing deeper insights, and enhancing content optimization, businesses can achieve higher rankings and better user engagement. While AI cannot replace the need for human creativity and expertise, it can certainly enhance the SEO process, enabling marketers to work smarter, not harder.
As AI technology continues to evolve, its integration with SEO will only grow more profound. Those who learn to harness the power of AI early on will have a distinct advantage, staying ahead of the competition and ensuring their websites thrive in an increasingly digital world.
 
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