HOZIO, Inc. Declared Leading “SEO Company NYC” in 2025 with Hyper‑Local, AI‑Driven Strategy – FinancialContent

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HOZIO, Inc., a small SEO Company NYC and Long Island-based SEO and other digital marketing service provider, has been identified among the topmost SEO companies in NYC in the year 2025. Providing the companies with a mix of local understanding, AI-enhanced content planning, and ROI-oriented campaigns, HOZIO keeps promoting the visibility of clients and facilitating their business development in the territory of NYC and the United States as a whole.
HOZIO has developed into an agency with over 550 small businesses in the United States since starting the operation process in 2009, resulting in the revenue generated by the company of about 11.9 million dollars in 2024, supported by 62 full-service specialists. The company is based in the city of New York at 405 Lexington Avenue, in Manhattan, and they also have an office in Holbrook, NY.
Tailored SEO and Local Mastery for NYC Businesses
Where other firms have strived to compete, HOZIO is the only company in the saturated New York market that provides customized strategies depending on neighborhoods – whether it is Midtown Manhattan, Queens, or Brooklyn. Key services are Google Business Profile optimization, hyper-local targeting in keywords, citation consistency, reputation management, and responsive website performance, all geared to make the NYC businesses appear where they matter most.
With new post-pandemic search behavior increasingly mobile and local, two practices that HOZIO is focusing on to make sure web pages are relevant in new search contexts include schema markup and the use of FAQs and AI-friendly content structure.
AI‑Enhanced SEO That Delivers ROI, Not Just Rankings
Since effective sustainable visibility requires more than keyword stacking, HOZIO is already at the forefront of integrating AI-driven SEO strategies. They do it by creating search-optimized content and content that is accessible to AI assistants and optimized to search algorithms, structured data, conversational formats, and performance tracking that is not limited to ranking, such as calls, leads, and conversion behavior.
Compared to the bigger corporations that can provide one-size-fits-all campaigns, HOZIO is still a hands-on boutique that does not have long-term contracts. Clients are charged on a month-to-month basis and are only billed when real results are produced, which is attributed to fully disclosed reporting and committed account managers
Compelling Client Success Stories That Prove the Model
The focus of HOZIO on measurable results is shown through its client results. Service businesses like plumbing, air duct cleaning, and local healthcare are good examples of the types of businesses that receive a significant jump in phone leads with many ranking numbers of times a multiple keywords in the top position. One of the case studies presented clients who received more than 20 calls daily, maintained an average 50% reduction in advertisement spending, and continued increasing their revenues, permitting the development of fleets and establishing numerous new offices.
The chart-topper ranks and lead rush of clients, such as Chimney Restoration and Dragon RTC, are examples of how HOZIO scaled down local businesses in a matter of months.
Why HOZIO Is the SEO Company NYC Choice for 2025
HOZIO has gained the reputation of a reliable partner because of the over 300 client reviews on such sites as Yelp and LinkedIn, with a rating of about 4.8-4.9. The origin of the agency in mortgage marketing and websites has developed into extensive knowledge in the regions, knowing how the slightest differences between the neighborhoods and industries in the boroughs.
HOZIO reduces the likelihood of guesswork by capitalizing on data-driven decisions fueled by more than 17 different analytics tools to guarantee that campaigns are constantly improving and have a measurable conversion.
Next Steps: Building Momentum with HOZIO
Companies that want to enhance their search ranks and lead generation can contact them to request a free, no-obligation audit and consultation of their websites. HOZIO provides tailored roadmaps of strategies that entail technical SEO optimization, Google My Business amplification, authoring content, and monitoring performance.
The location-based service businesses, i.e., plumbers, law firms, and healthcare providers, can tap into the HOZIO NYC know-how to acquire local presence and elevate their visibility to other locations or counties.
About HOZIO, Inc.
HOZIO, Inc. is a New York City and Holbrook, NY based full-service digital marketing agency founded by Steven Orandello and John Bosco in 2009. The company has more than 10 years of expertise, a client portfolio of more than 550 businesses, and a record of high revenue, which is why it has specialisations in result-based, ethical SEO, web design, PPC advertising, Google Business Profile optimisation, and others. The company does not engage in any long term contracts instead, it prefers openness, elasticity, and success consistency with its clients.
Media Contact
Company Name: HOZIO, Inc.
Contact Person: Michael
Email: Send Email
Phone: 631‑750‑6295
Address:405 Lexington Avenue, 26th Floor
City: New York
State: NY 10174
Country: United States
Website: https://www.hozio.com/nyc-seo-company/

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MIT researcher shares key lessons from over 100 AI prompt-a-thons – Fortune

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Sheryl Estrada is a senior writer at Fortune, where she covers the corporate finance industry, Wall Street, and corporate leadership. She also authors CFO Daily.
Good morning. AI is accelerating a rethink of the finance function.
Earlier this year, I spoke with Michael Schrage, a research fellow at MIT Sloan’s Initiative on the Digital Economy, about his prediction that AI will eventually transform the CFO role into that of an AI-powered chief capital officer.
Now, as generative AI and AI agent use become more prolific, Schrage and I reconnected to discuss a tool that’s fast gaining traction in the enterprise: prompt-a-thons. These are structured, sprint-based sessions for developing prompts for large language models (LLMs) like ChatGPT and Gemini. Schrage has led more than 100 of these since 2023, including in executive education, MBA classes, and business settings. “Prompt-a-thons aren’t just workshops; they’re mirrors,” he said. “They reflect not only what people want AI to do—but how they think, what they value, and what they overlook.”
In 60–90-minute sprints, small cross-functional teams design, test, and iterate prompts to improve KPIs, clarify workflows, and challenge assumptions. According to Schrage, most participants discover their initial thinking is “flawed, shallow, or stuck in spreadsheet autopilot.” The prompt-a-thon process reframes prompting as a high-impact diagnostic and design discipline—engineered for fast, actionable insight. “It’s not just about using AI more effectively—it’s about thinking and collaborating more intelligently with it,” he said.
For many finance leaders, the instinct is to upskill people on AI. Schrage suggests flipping the frame: “Let’s prompt your cost centers and forecast failures until something breaks—and gets better.” He points to financial planning and analysis (FP&A) as a particularly powerful starting point. Prompt-a-thons here often surface hidden data, unchallenged assumptions, and areas of organizational ambiguity or resistance. “Prompt-a-thons aren’t about rainbows and unicorns,” he added. “But every so often, one shows up—usually disguised as a counterintuitive insight.”

Why emphasize small teams or collaborative prompting? “A prompt is a hypothesis about how the world works—and the world pushes back,” Schrage explained. “Solo prompting explores. But team prompting evolves and that’s where real learning happens.” Schrage compares the approach to sports analytics: “You’re not just trying to win once. You’re trying to build the kind of team that keeps winning.”
Though he would never position himself as a finance expert, Schrage offers three recurring lessons learned from finance-driven prompt-a-thons:
—Prompts are scaffolds, not shortcuts. Great prompts don’t replace critical thinking—they sharpen and amplify it. One-shot prompts are useful; iterative ones are transformative.
—Avoid trying to automate what you don’t understand. The danger isn’t that LLMs get things wrong—it’s that they confidently reinforce flawed assumptions baked into broken processes.
—Look beyond cost-cutting. Most finance prompts chase efficiencies. The best ones expose strategic blind spots and generate new hypotheses worth testing.

Schrage’s key takeaway is that the quality of a team’s prompts reveals the quality of its decision culture. “People don’t just learn how to prompt; they learn what their organization won’t let them ask,” he said. “That’s when everything changes.”
Prompt-a-thons expose what firms know, want to know, and avoid, he said. By closing these gaps, teams not only boost AI fluency—they get better at asking and answering the questions that matter, Schrage said.
Sheryl Estrada
sheryl.estrada@fortune.com

Pilar López was appointed CFO designate of Vodafone Group PLC (Nasdaq: VOD), effective Oct. 1. López will succeed Luka Mucic who previously announced he decided to leave Vodafone. López’s formal appointment will begin on Dec. 1, following Mucic’s departure from Vodafone on Nov. 30. López previously held several positions at Microsoft. She also spent 16 years at Telefónica.
Nick Deldon was named CFO of global manufacturer H&V. Before joining H&V, Deldon served as CFO at Home Market Foods. He was also CFO at the Wellness Pet Company, where he was pivotal in growing the company into a $500 million global business.

The 2025 edition of the UBS Global Wealth Report, which analyzed individual wealth across 56 markets, finds that U.S. wealth grew quickly last year. The U.S. created more than 379,000 new millionaires in 2024—over 1,000 each day—accounting for more than half of all new millionaires worldwide. This brings the total U.S. millionaire population to 23.8 million, or about 40% of the global total, according to the report.
This surge was fueled by robust gains in the S&P 500 and Nasdaq, which rose over 23% and nearly 29%, respectively. Wealth growth was tilted strongly toward North America, propelled by a stable U.S. dollar and upbeat financial markets, according to UBS analysts. The U.S., mainland China, and France had the highest number of millionaires, with the U.S. accounting for almost 40% of global millionaires.
The report also notes the rise of “everyday millionaires” (those with $1–5 million in assets). Their numbers have more than quadrupled since 2000, reaching around 52 million globally by the end of 2024.
“Wealth is not just an economic measure—it’s a social and political force,” Paul Donovan, chief economist at UBS Global Wealth Management, said in a statement. “As we navigate the fourth industrial revolution and rising public debt, the way wealth is distributed and transferred will shape opportunity, policy, and progress.”
“Oil prices could spike 10% after the U.S. attack on Iran—‘But don’t be fooled, this may not last’” is a new Fortune report by Jason Ma.

From the report: “The U.S. bombing of Iran’s top nuclear facilities will jolt energy markets as investors brace for the fallout across the region as well as expected retaliation from Tehran. Analytics firm Kpler predicted crude prices should soar as much as 10%, but the spike may not last. That’s because OPEC+ is expected to boost oil output.”
“No one, not even in the United States, will be happy if there’s a monopoly. We don’t believe it will be a winner-takes-all market.” 
—VW Group executive Sascha Meyer told Fortune in an interview regarding autonomous vehicles. The German carmaker is preparing to enter the market for autonomous ride-hailing services next year with its Volkswagen ID. If Waymo and Tesla still retain their lead by the time VW is ready, Meyer believes communities will demand some degree of healthy competition among autonomous ride-hailing providers.

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What’s The Best AI Image Generator? – Metricool

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Home / What’s The Best AI Image Generator? The Social Media Manager’s Guide to AI Image Generation
As social media managers, you’re constantly juggling content calendars, engagement metrics, and the never-ending need for fresh, captivating visuals. I’m sure you already know that Metricool is the solution for the first two, but what about the visuals? Well, we don’t have our own AI image generator yet (coming soon), but I’m sure you’ve seen your fellow creators sharing innovative art in popular styles like Anime or Pixar. 
That’s right, no more endless stock photo scrolling or painstakingly creating graphics from scratch. AI image generators are revolutionizing how we approach visual content, offering unparalleled speed, creativity, and cost-effectiveness. But with so many options popping up faster than a trending hashtag, how do you navigate this exciting new landscape? And more importantly, what AI image generator is the best for your social media needs?
Before we jump into the “best” debate, let’s pull back the curtain and understand how AI image generators work. It’s not magic, but it certainly feels like it sometimes! At their core, these tools leverage sophisticated machine learning models, primarily neural networks, trained on huge image databases and their corresponding text descriptions.
Think of it like this: these AI models have “seen” billions of images, from vibrant landscapes and intricate portraits to everyday objects and fantastical creatures, along with the words used to describe them. Through this extensive training, they learn to identify patterns, understand concepts, and grasp the intricate relationships between words and visuals.
When you give AI a text prompt, it doesn’t just scour a database for existing images. Instead, it processes your words, breaks them down into key components, and then uses its learned understanding to generate an entirely new, original image from scratch.
The two primary architectures driving this innovation are:
The entire process, from prompt to pixel, often takes mere seconds, allowing social media managers to iterate on ideas and generate a multitude of visual options with unprecedented speed.
The concept of AI-generated art isn’t as new as you might think. While the explosion of text-to-image models in recent years has brought AI image generation into the mainstream, its roots stretch back decades.
The genesis of AI art can be traced back to the 1960s, with pioneers like Georg Nees and Frieder Nake experimenting with algorithms to create abstract visual patterns. These early endeavors laid the groundwork for what was to come.
However, when we talk about AI systems that truly generated art in a more conceptual sense, we need to acknowledge AARON (Artistic AARON). Created by Harold Cohen in the late 1960s and continuously developed through the 1970s and beyond, AARON was a computer program designed to create original drawings and paintings. Unlike modern text-to-image generators, AARON relied on a complex set of rules and a knowledge base about art and human figures to generate its output. It wasn’t about typing “a cat on a skateboard,” but rather a more programmatic approach to artistic creation. While primitive by today’s standards, AARON was a groundbreaking achievement, demonstrating the potential for machines to engage in creative acts.
The real leap forward for what we recognize as “AI image generators” today, particularly text-to-image capabilities, gained significant momentum with the introduction of GANs in 2014 and then truly took off in the early 2020s with models like DALL-E, Midjourney, and Stable Diffusion, which leveraged massive datasets and advanced neural network architectures to produce astonishingly realistic and creative images from simple text prompts.
Alright, social media rockstars, let’s get down to brass tacks: what is the best AI image generator? And for those of us mindful of the budget (which is, let’s be honest, all of us!), what are the best free AI image generators?
The “best” truly depends on your specific needs, creative goals, and budget. However, we can highlight some of the top contenders that social media managers are loving in 2025:
A note on “free”: While many platforms offer free tiers, they often come with limitations on daily generations, image resolution, or access to advanced features. For consistent, high-volume social media content, investing in a paid plan from a reputable provider might be a more efficient and quality-driven approach in the long run.
Generating stunning images with AI is less about being an artist and more about being a skilled communicator. The quality of your output is directly proportional to the clarity and specificity of your input. So, how to write a prompt for an AI image generator that truly delivers? It’s an art in itself!
Here’s a breakdown of how to craft compelling prompts for social media success:
💡 Metricool Tip: Think about the exact emotion, product, or message you want to convey. The more details you provide about the subject, setting, actions, and mood, the better.
💡 Metricool Tip: Matching the artistic style to your brand’s aesthetic is crucial for maintaining visual consistency on your social channels.
💡Metricool Tip: These details significantly impact the visual impact and suitability for different social media platforms (e.g., a close-up might be great for an Instagram Story, while a wider shot works for a Facebook post).
💡 Metricool Tip: Keep a log of your successful prompts! This builds your own personal “prompt library” for future content creation.
“A vibrant, high-energy flat lay photograph of a modern workspace with a laptop displaying a Metricool dashboard, surrounded by a freshly brewed coffee, a succulent plant, a neatly organized planner, and colorful sticky notes. Soft, natural light from a window illuminates the scene. The overall mood is productive and inspiring. Minimalist aesthetic, bright color palette. –ar 16:9 –no reflections on screen”.
One of the most appealing aspects of AI image generators for social media managers is their incredible speed.For most standard image generations, you’re looking at mere seconds to a few minutes.
This speed is a game-changer for social media content. No more waiting for designers, no more hours spent searching for the perfect stock photo. You can brainstorm a visual idea, generate it, and have it ready for scheduling in Metricool in a matter of minutes.
As AI technology grows, it’s important to assess its environmental impact. Knowing how much energy AI image generators use can help you use them responsibly.
The energy consumption of AI image generators, like all AI models, is a growing concern. It primarily stems from:
According to research from institutions like Hugging Face and Carnegie Mellon University, generating a single image using an AI image generator can consume energy comparable to fully charging a smartphone. While this might seem small on its own, it scales dramatically when you consider the billions of AI interactions happening daily across the globe.
The International Energy Agency (IEA) estimates that data centers, largely driven by the rapid proliferation of AI, could account for 3-4% of global electricity consumption by 2030.
While individual image generation isn’t a massive energy drain, the cumulative effect of widespread AI usage is significant. As responsible content creators, it’s worth being mindful of this. When choosing an AI image generator, consider platforms that emphasize efficiency or those powered by a renewable energy source, where possible.
Ultimately, the benefits of AI image generation for productivity and creativity are undeniable. The industry is actively working on more energy-efficient AI models and hardware, and companies are increasingly investing in renewable energy to power their data centers.
Now that we’ve covered the what, how, and why, let’s talk about the real benefits of integrating AI image generators into your social media workflow:
Once you’ve crafted your perfect AI-generated images, Metricool is here to help you seamlessly integrate them into your social media strategy.
Schedule Your AI Images with Metricool
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The landscape of social media is constantly evolving, and staying ahead means embracing innovative tools. AI image generators are no longer a novelty; they are becoming an indispensable asset for social media managers looking to create compelling, diverse, and high-performing visual content.
Whether you opt for a powerful paid tool like Midjourney or a versatile free option like Leonardo AI, the key is to experiment, learn, and integrate these incredible capabilities into your workflow.
Unleash your inner Basquiat with AI, and watch your social media presence flourish. The future of visual content is here, and it’s looking incredibly creative.
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Kick off 2025 with new Performance Max features – The Keyword

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Google Ads
Jan 23, 2025
New controls and reporting improvements are coming to Performance Max.
In 2024, we launched a suite of powerful Performance Max features centered around improving controls and reporting capabilities. Performance Max gives you the full power of Google's channels and AI, all in one campaign to maximize your performance. In 2025, we’ll continue growing Performance Max in several key areas to help you improve results and gain more transparency into what’s driving performance. Start the year strong with these new features:
Last year at DMEXCO, we introduced the beta for campaign-level negative keywords, which allow you to exclude specific queries you don’t want to show ads on for brand suitability or other reasons. This much-requested feature is now rolling out to all advertisers in the next few weeks.
You can also improve how you use Performance Max to prioritize winning new customers using new customer acquisition goals. Last year, we introduced a beta for high value new customer mode, which is now rolling out to all advertisers. With this new feature, you can specify your high-value customers and the long-term value they represent through Customer Match. Google AI will use your data to predict which new users are likely to maximize lifetime value for your business and bid more for them. Reporting is also available at the campaign-level so you can see how many new customers your campaign is driving, and how many were high value new customers.
For retail advertisers with product feeds, you’ll soon get better control over how brand exclusions work across different ad formats. Previously, brand exclusions applied to both Search and Shopping ads. You’ll now be able to apply brand exclusions to just Search text ads, while keeping branded traffic for Shopping ads. This can be especially useful if you value showing Shopping ads for brand terms, but may want to manage Search text ads for brand terms in a different campaign.
“URL contains” rules, which are available in standard Performance Max campaigns, will be expanding to Performance Max campaigns with product feeds as well. You can use “URL contains” rules to target traffic based on specific page categories on your website. For instance, if you’re an athletic apparel store, you can target your campaign specifically to all pages on your site that have “shoes” in the URL.
And two exciting new betas are coming soon to Performance Max campaigns. First, a beta for age-based demographic exclusions will allow you to exclude age brackets, such as “18-24” or “65+”. Next, with our Devices beta, you can customize targeting to computer, mobile or tablet traffic. If you’re interested in either betas, reach out to your Google Ads account team or Google Ads support to sign up.
Richer and more detailed reporting is also landing in Performance Max this month. Previously, we introduced search themes in beta. Search themes let you indicate queries that you know your customers are using to look for you and are additive to the queries and placements Performance Max predicts will perform well based on your assets, feeds and landing pages. Thanks to your feedback, we’re now officially launching search themes with some major improvements. You’ll be able to use search terms insights to see whether queries are coming from Performance Max’s keywordless targeting or from the search themes you’ve added.
Use the new source column in search terms insights to see where your queries are coming from
You’ll also find an indicator next to your search themes that tells you how “useful” your search themes are. These new reporting insights will help you understand if the search themes you provided are driving incremental traffic, on top of what Performance Max would find on its own, or whether you’d benefit from updating your search themes.
Check out the search themes usefulness indicator to see if they are helping you improve your reach
Finally, we’re building on enhancements to asset group reporting. The ability to segment your asset group performance is rolling out now in all Performance Max campaigns. You can break down your results more granularly, including seeing conversions by device, time and more. We’ve also heard your feedback on how you want to be able to access and share this data outside of the Google Ads UI. That’s why asset group performance is now downloadable.
Stay tuned in the upcoming months as we continue to add other Performance Max improvements, including more types of controls, reporting and insights. Your feedback is critical in how we shape and implement these features to help you leverage the best of AI in Google Ads, so as always, keep your ideas coming!
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Google Phone's new look may already be available on your device – Android Authority

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2 hours ago

App by app, Material 3 Expressive is making its presence felt across Google’s Android software library, and we are here for it. This summer, we’ve been digging through Google’s Android updates to get an early look at all the work the company’s developers have been putting in to bring this bouncy, fun, high-contrast look to all its apps. While a lot of times those changes aren’t yet publicly visible, last month we saw some of those Expressive tweaks start actually arriving for testers of the Google Phone app.
The changes that beta testers started getting back in June were actually two-fold. Like we’re seeing with so many other Google Android apps, elements of that Expressive makeover change the look and feel of the UI. The pattern in Phone follows the trend we’ve already observed, with rounded edges, more pill-shaped elements, and contrasting background colors.
What makes this update in particular a little more interesting than most of the Expressive refreshes we’ve been tracking is that also involves a functional change. Google is finally giving users a choice when it comes to how they want to answer calls, and can pick between just tapping on answer and decline buttons, or requiring a swipe gesture.
It’s been six weeks now since that beta first went out, and it looks like Google’s tests have gone well, because we now see signs that the update is headed out more widely. Our friends in the Gapps Leaks – Discussion Telegram group have been reporting the update hitting their Android handsets, including the same Material 3 Expressive changes and incoming call gesture option that have been available in beta.
Your mileage might vary, though, and 9to5Google observes that not all of Google’s recent changes to the Phone UI are hitting users in the same order, and it’s possible for the Expressive refresh to arrive before or after changes to the app’s navigation flow.
Regardless of exactly who’s getting what, first, right now it seems clear that Google’s feeling a lot more confident about these Phone tweaks, and is looking to share them with a whole lot more Android users than had access a month ago.
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Go Fish Digital Unveils Unified Brand Identity and Barracuda AI Suite to Power Next-Gen Performance Marketing – Asbury Park Press

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Exclusive Concepts, EK Creative and Go Fish Digital, all Agital companies, now operate under one name with a new look, integrated strategy, and AI-enabled tools built for scale
RALEIGH, NORTH CAROLINA / ACCESS Newswire / July 29, 2025 / Go Fish Digital, a digital marketing agency within the Agital portfolio, announced a new brand identity that brings together three high-performing Agital companies, Go Fish Digital, Exclusive Concepts, and EK Creative, under a single, unified name. Alongside this consolidation, the agency is unveiling an updated visual identity that reflects its evolved positioning: a performance-driven partner built to help modern marketers stay ahead with speed, transparency, and results.
This brand refresh also includes the launch of Barracuda, a proprietary suite of AI-powered marketing tools developed by Go Fish Digital’s in-house experts. Barracuda supports execution across all service areas, technical SEO, paid media, digital PR, content, analytics, and social commerce, giving teams real-time insights and automation that drive superior outcomes. These tools are built by marketers, for marketers, and are already powering growth for clients across many industries.
The brand transformation reflects a strategic journey that began in early 2024. Exclusive Concepts, one of the first eCommerce-focused digital agencies in the U.S., became part of Agital and brought nearly three decades of leadership in paid media and full-funnel planning. EK Creative, also integrated into Agital that year, quickly rose to prominence as one of the first TikTok agency partners, leading in social commerce, affiliate, and live shopping activations. Go Fish Digital, already a respected authority in SEO and content marketing, added its reputation for innovation and digital PR leadership. Now, these three teams operate as one under the Go Fish Digital name, with deeper specialization, broader capabilities and a stronger shared vision.
“This relaunch reflects the powerful expertise we’ve brought together,” said David Dweck, General Manager of Go Fish Digital. “By combining these three results-focused teams, we’ve created a more agile and strategically aligned agency. Clients now get an integrated approach, AI-enhanced execution, and a seamless experience, backed by years of proven results.”
The new identity emphasizes clarity, precision, and partnership. As the industry rapidly evolves, Go Fish Digital equips brands to navigate change confidently with actionable insights, streamlined solutions, and a clear point of view. The updated design system, digital experience, and visual language reinforce the agency’s role as a proactive guide, helping clients see around corners and stay ahead of what’s next.
“This is more than a new look. It’s a clear signal that we’re here to lead, with stronger tools, seamless execution, and a relentless focus on performance,” said Jamie Farrell, Chief Marketing Officer at Agital.
The launch of Barracuda further strengthens that promise. Designed to streamline execution and unlock scale, Barracuda gives teams the ability to test, adapt, and optimize faster than ever.
“Barracuda was purpose-built to solve real marketing challenges,” said Dan Hinckley, Chief Product Officer and Co-Founder of Go Fish Digital. “It pairs our exceptional talent with intelligent automation, allowing clients to move quickly and compete confidently.”
The new Go Fish Digital identity is now live across all digital platforms and client channels. It represents a modern performance agency built for the pace and complexity of today’s digital landscape.
To explore the new identity and learn how Go Fish Digital helps brands outsmart, outplay, and outperform, visit www.gofishdigital.com.
Contact Information
Jamie Farrell
Chief Marketing Officer
jamie.farrell@agital.com
SOURCE: Go Fish Digital
View the original press release on ACCESS Newswire
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Google Home's latest updates claim to fix one of the app's most frustrating problems – Android Police

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Google Home’s latest updates claim to fix one of the app’s most frustrating problems  Android Police
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Navigating the AI-Driven Search Landscape: New SEO Strategies for Hotels – By Trish Leighton – Hotel News Resource

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Navigating the AI-Driven Search Landscape: New SEO Strategies for Hotels – By Trish Leighton – Image Credit Vizergy   

The world of search is evolving, and fast. As Vizergy’s Senior Manager of Search, over the past year I’ve seen significant shifts in Search Engine Results Pages (SERPs), largely driven by the integration of Artificial Intelligence. For hotels, understanding and adapting to these changes isn’t just an option – it’s essential for maintaining visibility and driving direct bookings.
My team of highly skilled SEO pros has been working diligently to crack the code on these changes and find the best ways to move the needle in the AI space. We’ve been testing some tactics and have seen some significant results so far with a few of our strategies. The drastic changes we’ve seen over the last year can be overwhelming, but we’re here to help you understand and create an action plan moving forward. 
The New Face of the Search Engine Results Page (SERP) 
Historically, we’ve seen the same key elements in the Search Engine Results Page (SERP): ads placed at the top, a map or local listings beneath, and organic results taking up the rest of the page. A knowledge graph or Google Business Profile (GBP) for branded searches is on the right and pagination on the bottom.
Now you’ll find a richer, more complex landscape with significantly less space for traditional organic results. We’re seeing more map packs, carousel ads, “People Also Ask” sections, and crucially, new “More hotels” sections featuring additional metasearch ads. Organic listings are often pushed further down the page, often below the fold, requiring users to scroll extensively.
Take this search for hotels near a landmark in San Antonio, for example:

We’re only seeing a handful organic search results, which is a substantial reduction in the number of organic results we’ve been shown in the past. Google has also removed the pagination and changed the experience to a continuous scroll in many searches.
But this isn’t anything new – Google changes this landscape frequently aiming to deliver a rich set of search results. Therefore, we must focus efforts on ways to get visibility within these facets of the landscape since ads and features dominate SERPs far more than organic results.
What is Google’s AI Overview? The most prominent new player in Google search is the AI Overview. Depending on the query, this AI-generated summary can appear at the top of the SERPs for a significant percentage of searches. The AI Overview is comprised of a variety of sources including hotel and attraction websites as well as online publications and other travel-related or relevant websites. The existence of the AI overview has already shown to lead to a reduction in website clicks since its intelligent and well-developed answers tend to answer the query right there in the results instead of requiring further action. However, we don’t anticipate to see a huge shift in click-through-rate for lower funnel travel searches since the user would still need to take some action to complete a purchase in the end.  From Keywords to Conversations: Shifting Search Behavior
The rise of AI in search means a fundamental shift in how users search and, consequently, how we should optimize. While traditional keyword research still has its place, the emphasis is now on understanding and answering conversational, intent-based queries. People are asking longer, more detailed questions, expecting AI to provide highly relevant, comprehensive answers. They can also ask follow-up questions to refine their answers.
Instead of just optimizing for “hotels near Disneyland,” think about queries like: “Where can I stay for the Warped Tour in Orlando?” or “I need a family-friendly hotel with a pool near Yosemite.” Your content needs to address these specific problems and provide detailed solutions.
Optimizing for AI: Your New SEO Toolkit I know you’re probably thinking, “Okay, great. How do I get our website to show up in the AI results?”
1. Master Schema Markup
This is the “language” search engines speak. Implementing specific schema for hotels, restaurants, events, and attractions helps search engines (and AI) quickly understand the context and details of your pages. By connecting your hotel to nearby venues or on-site services through schema, you significantly increase your chances of appearing in AI Overviews for relevant queries. This is particularly powerful when your property is genuinely relevant to the search.
For example, the page about your onsite wedding venue can contain hotel markup, event venue markup, and also markup for particular attributes and amenities, like catering services, wedding packages to take advantage of, the onsite restaurant and spa for the rehearsal dinner and bridal party, and so much more. This provides extensive details and context for search engines to match queries related to wedding experiences. 
2. Rethink Your Content Strategy
3. Cultivate Citations
While not always easy to obtain, mentions and links from high-authority industry sources (like travel publications or local tourism boards) can significantly boost your credibility and help you appear in AI-powered results, even if your site isn’t directly sourced.
The Bottom Line The digital landscape is constantly evolving, but by focusing on providing detailed, structured, and accessible content, leveraging powerful schema markup, and understanding user intent, hotels can continue to thrive. It’s about meeting your guests where they are – in the new, conversational world of AI search.

Trish is the Senior Manager, Search Marketing Services at Vizergy Digital Marketing. Connect with Trish on LinkedIn. 
About Vizergy Digital Marketing
For over 25 years, Vizergy has served the hospitality industry with leading marketing technologies and exceptional service for clients worldwide. Vizergy’s platform is easy to use, turnkey, and SMART — continually enhanced to help hotels compete within the market and maximize revenue. By leveraging a data-first approach, hospitality marketing is not only the mission, but Vizergy’s sole focus. Reach out to our team for more information.
 
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