Q&A with Tina Powell, Partner at Intention.ly: From SEO to GEO: How RIAs Can Win the AI Search Game – citybiz

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Tina Powell is a visionary marketing executive, fintech strategist, TEDx speaker, and community builder who has spent her career helping financial services firms stay ahead of the curve. As Partner and Chief of Community at Intention.ly, she leads strategic growth initiatives for fintechs, asset managers, and RIAs—amplifying brand stories and creating measurable impact through intentional, data-informed marketing.
Prior to founding C-Suite Social Media, a digital agency acquired in 2021, Tina was a Partner at Beacon Wealth Management for nine years, where she helped guide the firm through its acquisition by Mercer Advisors. She has also taught digital marketing and strategy as an Adjunct Instructor at NYU and regularly speaks at major industry events including WealthManagement.com EDGE, MarketCounsel Summit, and others. She has also served as a judge for the Invest in Others Awards for the past three consecutive years.
Tina is the creator and host of In The Suite, a popular podcast celebrating the leadership journeys of women in wealth management. Her thought leadership has been featured in InvestmentNews, FA Magazine, and WealthManagement.com. A passionate advocate and Stage 4 lung cancer thriver, Tina brings authenticity, courage, and resilience to every stage and conversation.
She holds a Master’s degree from NYU in Graphic Communications Management and Technology—where she was honored with the prestigious NYU Prism Alumni Achievement Award—and a BS in Business Management, magna cum laude, from Fairleigh Dickinson University. She recently earned the Google AI Essentials Certification, reinforcing her leadership at the intersection of marketing, technology, and financial services innovation.
Tina, what do today’s RIAs need to know about Search Engine Optimization?
The rules of search have changed completely. Platforms like ChatGPT, Google Gemini, Perplexity, and Claude are now the gatekeepers of financial advice. They don’t care about your meta descriptions, keyword density, or backlink strategies. If your RIA’s online presence is built solely around outdated SEO tactics, you’re already invisible where it matters most: AI-driven discovery.
What’s different about how prospects are searching today?
High-net-worth clients still start with their smartphones and desktops, but they’re not typing “fiduciary advisor near me” anymore. They’re asking AI for nuanced answers, like:
Which wealth management firms specialize in multi-generational estate planning?
Who are the top RIAs for navigating complex tax strategies?
Who are the best advisors for pre-IPO tech founders?
If AI doesn’t know your firm or doesn’t see you as credible, you don’t exist.
What exactly is GEO, and how is it different from SEO?
GEO stands for Generative Engine Optimization. Unlike SEO, which focuses on ranking on Google’s first page, GEO is about becoming the trusted answer that AI platforms deliver. AI doesn’t serve up 10 blue links; it curates one or two authoritative responses. If your firm isn’t among them, you’re out of the conversation.
Can you break down the difference between SEO and GEO?
Absolutely. Think of SEO as trying to get found, while GEO is about being recommended. Here’s how they compare:
SEO vs. GEO: The New Rules of Discovery

Why do RIAs need a GEO audit now?
Because the AI landscape moves fast. A GEO audit is like a digital health check for your firm’s reputation. It tells you exactly how AI platforms see you. When we perform these audits, we look at your website content, technical structure, and authority signals. We test AI engines directly to see if they mention your firm or your competitors. If you’re invisible today, you’re missing out on tomorrow’s clients.
Are there quick steps an RIA can take today?
Yes. Here’s where to start:
What’s the risk if RIAs ignore GEO?
It’s simple: early adopters will own the digital conversation. Latecomers will fight over scraps, endlessly competing on price. AI is shaping perception faster than Google ever did. If you’re not the answer AI trusts, you’re not even in the room.
How can an RIA get started with GEO?
The first step is to request a GEO audit. We’ll show you exactly how AI perceives your firm and build a roadmap to make you the go-to expert that platforms like ChatGPT and Gemini recommend.

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Can on-page SEO tools replace an SEO expert? Here’s what you need to know – NationalWorld

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Can on-page SEO tools replace an SEO expert? Here’s what you need to know  NationalWorld
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Content length, depth and SEO: Everything you need to know in 2025 – Search Engine Land

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Content length, depth and SEO: Everything you need to know in 2025  Search Engine Land
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Semrush vs Raven Tools (2025): Which One To Choose? – DemandSage

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The series of comparisons of the top SEO tools has allowed me to evaluate another set of great tools for beginners and experts. This Semrush vs Raven Tools comparison will allow you to find the right SEO tool and how to make the most of it. 
Before we begin this post, it must be clear that this is not a side-by-side comparison of two equals. They are certainly not. Raven Tools is suitable for a beginner, but Semrush should be chosen after putting a lot of thought into it. 
In this guide, I have explained the key necessities to consider while buying an SEO tool subscription. As we elaborate on each aspect, it will be clear which tool can handle your requirements perfectly. 
Semrush is better in terms of value, as I’ve experienced it being a great asset for many beginners, including me, when I started using the tool. 
Raven tools are affordable but lack the intuitive data sharing and visualization that Semrush provides.
With the above picture painting a summary of the differences, read on to find out how you will experience these differences as a user. 
Semrush is an excellent choice of an SEO tool if you are in it for a longer term. If you are an intermediate or expert-level SEO professional or a business owner, Semrush should be your ideal choice.
Even though beginners might feel the entry price to using Semrush is a bit high, there are a few ways to save on subscription costs that I’ll be sharing further in the post. 
As a beginner who has recently learned the basics of SEO, who wants to apply their knowledge to practical use, a small to medium-sized business or agency, or a freelance SEO professional who does not need advanced data visualization. 
Someone specifically looking for a tool for client reporting, link building, website auditing, rank tracking, and competitor research and does not want to spend over $100 per month can benefit from a Raven tools subscription the most.
Semrush was one of the first tools introduced to me when I first started knowing SEO a bit better. While I was not a complete beginner, I had tried several SEO tools that I wasted my time on.
While using Semrush, I realized how the complexity of keyword research, link building, and auditing can be simplified while being practical. Semrush was not as great at data visualization as it is now, but it was indeed a better option than the rest. 
Semrush has taken its offerings to a new level with its AI assistance, data visualization, team collaboration features, content management, and social media management tools. 
Read this Semrush review to read my take on Semrush and how it helped me grow.
Pros:
Cons:
In retrospect, Raven tools fit ideally for a beginner who has budget constraints and needs more users to share the subscription with. 
When in the budding stage, where investments go into advertising, content, hosting, domains, and whatnot, having a reliable and affordable SEO tool is vital. Raven tools can be that tool for you. 
Raven Tools is primarily based on the essentials, which is why many small and medium businesses prefer it. 
Another thing to note about Raven Tools is that every tool/feature offered by Raven Tools can be used in every plan with a few limits. It does not happen that a feature is inaccessible to a particular plan. 
Raven Tools Pros
Raven Tools Cons
Coming to describe how each tool works for a few of the essential tools that every SEO needs, this is not a side-by-side comparison and only a way to check differences. 
Here we go!
Semrush’s interface feels fresh and easy to operate. It takes no time for someone using another SEO tool or even an SEO tool for the first time to navigate Semrush. Analyzing data and results is also very unique to Semrush’s work. 
Raven Tools is also easy to use but takes a while to get used to. Basic functionalities need some trial and error to find, which can be a bother for a beginner using teh tool. 
One of the crown jewels of the Semrush toolkit is its elaborate keyword database of over 26.4 billion keywords, with the USA having the most significant number, 3.5 billion. The more keywords available, the better the research for a project.
The keyword database for Raven Tools is sourced from Moz, which is over 1.25 billion.  While this is also a great number for the price you pay, it is significantly less than Semrush. 
In terms of research, the keyword Raven tools offer up to 1,000 results for any keyword-related suggestions but without a difficulty source or intent guide.
In terms of understanding the overall keyword statistics, Raven tools offer an intuitive dashboard that you can move according to your viewing preference. 
Semrush has a nifty domain research tool that lets you peek behind the scenes at what your competitors are doing and how it is working for them. The representation of information in terms of graphs and visualizations allows you to interpret the data better and form a strategy accordingly. 
Competitor research for Raven Tools is quite impressive, too, but is pretty basic, unlike Semrush. 
While the Raven tools domain research feature will provide you data like external followed links, juice passing links, domain authority, page authority, and more, it might leave you a little confused about what to make of this data and use for your project. 
Semrush is one of the very few tools that can run a full-fledged website audit within a few minutes (depending on the size of the website). After the audit, Semrush makes sure that the criticalities are well addressed and offers reasons for and possible solutions to the issues. 
Raven tools take some time to come up with the results of an audit, but once it’s done, the results displayed are more than enough to understand the issues your website faces and where you need to improve. 
Semrush has grown into an elaborate tool that now offers services beyond SEO. With new features and updates, you can even manage and market content. What’s more, Semrush also helps with social media management, CRM features, and AI assistance. 
However, using each feature has some limitations, with lower plans offering no or low limits of usage for certain features. 
Not as elaborate as Semrush, Raven Tools also offers a content management platform, social media management, and reporting. However, it also comes with more significant limits to utilize the most out of every feature. 
Raven Tools is generous in that aspect, where it allows access to each of its features in every available plan. 
Semrush gets its data from machine learning algorithms, crawlers, information from search engines, and clickstream data to source its data. It also has a live update algorithm in place that refreshes data daily and weekly. 
This allows for the Semrush data to be accurate accuracy of Semrush you to work on fresh data, and lets you analyze the most updated rankings. Check out how accurate Semrush is here.
Raven Tools takes its data from Moz, Majestic, Google Analytics, and Google Search Console. If you are someone who is already using Moz or Majestic, you won’t find a difference in the data provided. 
However, even if you find redundant data or less data to work with on Raven tools, there’s nothing wrong with the data. 
Bonus: Check out this comparison of Semrush vs Moz to understand how both the data sources differ. 
Regarding the cost of using the tool, Semrush is more expensive than Raven tools, with its base plan of starting its subscription at $139.95/mo without any discount. 
Figuring out the correct plan that suits your needs is essential, and hence, this 14-day Semrush free trial will help you test the waters before committing to a subscription. 
Raven Tools offers a subscription plan for 5 types of users with different requirements. The Raven Tools pricing starts from $49/mo for 2 users. 
To use the plan of your choice for free, you can opt for the 7-day Raven Tool free as a new user.
Good tools and affordable pricing amount to nothing if customer support does not help you out during times of trouble. 
Semrush is known for its swift and proactive support, offering help right from how to use a tool to expert SEO consultancy. This ensures that you do not face a roadblock while working on your project and campaigns. 
Raven Tools also has a rich resource center, which shares video guides on how each tool works. They also offer an on-page SEO dictionary for you to learn about key SEO metrics and how to fix an issue related to them. 
There are two reasons why you might be reading this Semrush vs Raven Tool comparison: 
But are you really ready to move up for a Semrush subscription? If you are a small to medium-sized business, here is a quick guide for you to evaluate if it’s the right time for a Semrush subscription. 
Consider your current project status and what you want to make of it, and carefully choose to opt for a premium subscription with Semrush. 
But let’s say you still need more options to consider; here are the top alternatives to Semrush that you may consider along with Raven Tools. 
Revisiting the key aspects of both the tools that we looked at, Semrush surely pops up to be a better choice in terms of the information it provides and how it does it. 
As a beginner, if I had a budget to use a Semrush subscription, I would have started my journey with Semrush rather than ineffective SEO tools.
With that being said, Raven Tools is a good option to consider when you’re a small team and growing your business. It helps you with the critical information you need while keeping your expenditure low. 
Understand your business needs at the moment, and think upon deciding on a tool. To make things easier, try both these tools with their free trials, and decide on the one that suits you the best!
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Data-Driven Solution For Business Growth

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F1 25 Hotfix 1.08 Adds Support for McLaren x Google Chrome Livery – MP1st

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Codemasters has released a new hotfix for F1 25, and while this is a minor update, it still adds something new to the racing sim. Players will see this as F1 25 update version 1.08/1.008, and this adds a new livery to the game.
Alongside the official list of fixes and changes, we’ve also included the list of known issues Codemasters is looking into for the game.

Here’s what got fixed via Codemasters:
Below are the list of confirmed bugs that Codemasters is investigating, while others are primed to be rolled out in the next update.
No word on when we’ll get this necxt patch, but chances are it’ll be sometime in August as part of the game’s monthly updates.
For reference, patch 1.07 was released last week, and it resolves a good number of issues.
Stay connected to MP1st and the latest news by following us on Bluesky, X, Facebook, TikTok, and YouTube.
Father, gamer, games media vet, writer of words, killer of noobs.
We cover everything gaming! News, reviews, previews, hardware reviews, videos, and more! Lots more!
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OXYGEN driving the shift from traditional SEO to a hybrid strategy – The Hans India

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Live
Hyderabad: Oxygen, a Hyderabad-based digital marketing powerhouse, has achieved a major industry breakthrough by ranking number one on Google solidifying its reputation as a global leader in the next era of search: Search Everywhere Optimisation.
With over a decade of experience and more than 20,000 clients worldwide, OXYGEN is driving the shift from traditional SEO to a hybrid strategy that ensures visibility not only on Google, but also across AI-powered platforms like ChatGPT, Gemini, Perplexity, and Bing Copilot. Global Success Built on Innovation Founded in 2012, OXYGEN has delivered breakthrough results for global leaders like Toyota, Lexus, and Jared, as well as disruptive SaaS brands such as INK For All, EdgyLabs, and SmythOS.
According to a press release issued here, OXYGEN founder and CEO Shashikanth Heerekar said that in a first-of-its-kind achievement, OXYGEN helped rank Toyota across AI-driven Large Language Models (LLMs)—including ChatGPT, Gemini, and Claude—demonstrating the agency’s leadership in SEO 2.0. “Today, SEO isn’t just about Google — it’s about being found everywhere. From AI chatbots to app stores, visibility is the new currency. OXYGEN was built to master that.”
As AI search reshapes how people find information, businesses must now adapt to hybrid SEO strategies combining traditional Google SEO with AI Search Optimisation. OXYGEN helps brands achieve visibility across: Search Engines: Google, Bing, Yahoo LLMs: ChatGPT, Gemini, Claude, Perplexity Review Platforms: Trustpilot, G2, Capterra App Stores, Video Platforms & Marketplaces.
© 2025 Hyderabad Media House Limited/The Hans India. All rights reserved. Powered by hocalwire.com

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Samsung speeds up One UI 8 with Google’s method, promising faster updates – Mix Vale

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Samsung announced a major shift in its One UI 8 development strategy, adopting Google’s Trunk Stable method to accelerate update releases. The change, already implemented in the Galaxy Z Fold 7 and Z Flip 7, aims to reduce wait times for new features and align Samsung with Android 16’s update schedule. The decision addresses criticism over delays with One UI 7 and reflects the company’s commitment to delivering a smoother user experience. Vice President Sally Hyesoon Jeon leads the initiative, aiming to make Samsung as agile as Google in future updates.
The shift in development comes at a strategic time for Samsung, which seeks to strengthen its position in the mobile device market. The Trunk Stable method ensures new features are integrated stably, eliminating extra correction steps.
The new approach is already showing results, with One UI 8 available on devices launched in 2025, signaling a promising future for Samsung users.
The Trunk Stable method, adopted by Samsung for One UI 8, prioritizes system stability from the start of development. Unlike traditional approaches where features are built in separate branches and later integrated, Trunk Stable keeps all changes in a single, stable codebase. This reduces conflicts and speeds up update releases.
The technique, already used by Google for Android 16, allows APIs and features to be developed with locks that keep them hidden until finalized. Once ready, the locks are removed, releasing features without additional tweaks. Sally Hyesoon Jeon, Samsung’s Vice President, emphasized that the method is a key step toward matching Google’s agility.
The method also streamlines integration with the Android ecosystem, ensuring One UI 8 leverages Android 16’s innovations efficiently.
One UI 8, already available on the Galaxy Z Fold 7 and Z Flip 7, showcases the potential of the new strategy. These devices, launched in 2025, received the update earlier than expected, surprising users and experts. The interface brings usability improvements, such as reorganized menus, new widgets, and optimizations for foldable screens.
Additionally, the DeX mode, which turns smartphones into desktops, gained attention with a free tool enabling reactivation on Windows, Mac, and Linux PCs. This tool allows users to restore the previously limited feature at no cost.
The swift rollout of One UI 8 also benefits older models. Samsung confirmed that devices like the Galaxy S24, S23, and A-series will receive the update in 2025, with a faster schedule than One UI 7.
The rapid delivery of One UI 8 strengthens Samsung’s competitiveness in the smartphone market.
Samsung faced significant criticism for delays in releasing One UI 7, based on Android 15. Users reported slow update rollouts, especially compared to Google’s record-time Android 15 launch. Adopting Trunk Stable for One UI 8 is a direct response to these complaints, showing Samsung’s commitment to improving efficiency.
The change also reflects a broader industry trend, where update speed is a competitive edge. Brands like Google and Apple have invested in agile processes, and Samsung is now following suit. Vice President Sally Hyesoon Jeon stated that the goal is to make Samsung a benchmark for fast, reliable updates.
The impact extends beyond smartphones. Tablets, wearables, and other Samsung ecosystem devices are expected to benefit from the new approach, with more frequent and integrated updates.
Samsung’s adoption of Trunk Stable not only accelerates One UI 8 but also strengthens the broader Android ecosystem. By aligning its development with Google’s, Samsung ensures its devices leverage Android 16’s innovations immediately. This includes improvements in security, performance, and integration with services like Google Play and Google Assistant.
The strategy may also inspire other manufacturers, such as Xiaomi and Oppo, to adopt similar methods. The result is a more unified Android market, with faster and more consistent updates for users.
The collaboration between Samsung and Google could also pave the way for exclusive features, such as deeper integrations between One UI and Google Pixel.
Samsung plans to expand the use of Trunk Stable for future One UI versions, including One UI 9, slated for 2026. The company is also investing in development teams to ensure the method is applied efficiently. Sally Hyesoon Jeon emphasized that the goal is to shrink the gap between Android’s release and One UI’s rollout to devices.
Additionally, Samsung is exploring ways to personalize the user experience without compromising speed. Features like dynamic themes, interface tweaks, and gaming optimizations will continue to set One UI apart, but with a faster delivery process.
The new strategy also includes extended support for older devices. Samsung promised up to seven years of updates for premium models, ensuring devices like the Galaxy S22 remain relevant longer.
The shift positions Samsung as a leader in Android innovation, with the potential to redefine the user experience.
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Pinterest Officially Launches Tags on AI-Generated Content – Social Media Today

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Pinterest Officially Launches Tags on AI-Generated Content  Social Media Today
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