Google launches video overviews feature for NotebookLM research assistant – PPC Land

Video summaries join audio overviews as Google expands AI-powered content creation capabilities for researchers and teams.
Google introduced Video Overviews for NotebookLM on July 29, 2025, expanding its artificial intelligence research assistant beyond audio-only content summaries. The new feature creates narrated slides that combine visuals with spoken explanations, according to the company’s announcement. A redesigned Studio panel accompanies the video capability, enabling users to generate multiple outputs of the same type within individual notebooks.
Video Overviews represent the first visual format in NotebookLM’s multimedia expansion strategy. According to Shan Wang, Senior UX Designer at Google, the feature functions as “a visual alternative to Audio Overviews.” The AI system generates new visuals while incorporating images, diagrams, quotes and numerical data from uploaded documents. This approach targets complex concepts requiring visual explanation, particularly data visualization, process demonstration and abstract concept clarification.
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The customization options mirror existing Audio Overview controls. Users can specify focus topics, learning objectives, target audiences and expertise levels through detailed prompts. Generic requests such as “I know nothing about this topic; help me understand the diagrams in the paper” work alongside specialized instructions like “I’m already an expert on X and my team works on Y; focus on Z.” English language support launches immediately, with additional languages planned for future releases.
NotebookLM’s Studio panel underwent comprehensive redesigning to accommodate multiple content formats simultaneously. The updated interface displays four distinct tiles for creating Audio Overviews, Video Overviews, Mind Maps and Reports. Previously, users could generate only one output per type within each notebook, limiting content variety and team collaboration possibilities.
Multi-output capability unlocks several organizational use cases. Public notebook creators can develop Audio Overviews in different languages for global accessibility. Team environments benefit from role-specific Audio and Video Overviews tailored to department needs, reducing preparation time across organizations. Educational applications include chapter-focused Mind Maps or Video Overviews covering different course sections for comprehensive exam preparation.
The Studio’s multitasking functionality enables simultaneous content consumption. Users can listen to Audio Overviews while exploring Mind Maps or reviewing Study Guides within the same interface. This concurrent access supports diverse learning preferences and workflow requirements across professional and academic environments.
Technical implementation leverages Google’s Gemini 1.5 AI model for multimodal content processing. The system analyzes uploaded documents, presentations, and media files to extract relevant visual elements for integration into Video Overview slides. Processing capabilities extend beyond text analysis to include diagram interpretation, data visualization and multimedia content synthesis.
Document format compatibility encompasses PDF files, Google Docs, Google Slides, and web pages. The platform supports YouTube URL integration and maintains citation accuracy for source attribution. These technical specifications align with NotebookLM’s research-focused positioning, emphasizing verifiable information sources over general conversational AI interactions.
Enterprise adoption has accelerated since NotebookLM removed its “Experimental” label in October 2024. According to Steven Johnson, Editorial Director at Google Labs, over 80,000 organizations currently utilize the platform. The Business version, available through Google Workspace, provides enhanced security features, administrative controls and capacity increases targeting institutional customers.
Data privacy protocols maintain strict separation between user content and AI model training processes. Organizational data remains accessible only to designated users, addressing enterprise concerns about proprietary information exposure through AI platform usage. These privacy commitments support adoption among organizations requiring AI assistance while maintaining information governance compliance.
The video feature launch occurs within Google’s broader AI integration strategy across its product portfolio. NotebookLM mobile applications launched in May 2025, introducing iOS and Android versions with offline capabilities. Premium tier NotebookLM Plus arrived in December 2024, providing enhanced capacity limits and enterprise-grade features for business customers.
Marketing teams represent a significant user segment for the enhanced Studio capabilities. Content creation workflows benefit from multiple output generation, enabling team members to produce Audio Overviews for podcast-style content, Video Overviews for presentation materials, and Mind Maps for strategic planning sessions. The ability to create role-specific summaries addresses different stakeholder information needs within marketing organizations.
Competitive positioning emphasizes source-grounded responses and citation accuracy over general-purpose AI assistant capabilities. This research integrity focus targets professionals requiring verifiable information sources rather than conversational AI interactions. The Google ecosystem integration provides workflow advantages for organizations utilizing Google Workspace, reducing friction for users managing research within established productivity environments.
International deployment follows Google’s standard localization approach, beginning with English-language markets before expanding to additional regions. The gradual rollout strategy enables user feedback collection and system optimization before broader availability. Technical limitations exist in the current implementation, with the company actively soliciting improvement suggestions through its Discord community channel.
The video capability addresses content consumption preferences across diverse professional and educational contexts. Visual learners benefit from diagram-rich presentations, while audio-focused users can maintain existing workflow patterns. This multi-modal approach supports inclusive design principles, accommodating different accessibility requirements and learning styles within team environments.
Development timeline suggests continued innovation throughout 2025, building upon the platform’s evolution from experimental tool to enterprise-ready research assistant. Featured notebooks launched in July 2025, providing professionally curated content from organizations like The Economist and Oxford University projects. These partnerships establish NotebookLM as a professional research platform rather than experimental AI demonstration.
Future development priorities include additional Video Overview formats beyond narrated slides. The company indicated plans for format expansion as the feature develops further, suggesting presentations, interactive content or specialized industry templates. This roadmap aligns with enterprise customer requirements for diverse content creation capabilities within unified research environments.
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Who: Google developed Video Overviews for NotebookLM, with contributions from Senior UX Designer Shan Wang and Software Engineer Usama Bin Shafqat.
What: Video Overviews generate narrated slides combining visuals with spoken explanations, while the redesigned Studio panel enables multiple output creation within individual notebooks.
When: The features launched on July 29, 2025, with English language support available immediately and additional languages planned for future releases.
Where: The update rolls out globally to all NotebookLM users through the web-based platform, with future mobile application integration planned.
Why: The development addresses user requests for visual content creation capabilities while supporting diverse learning preferences and team collaboration requirements across professional and educational environments.
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NotebookLM: Google’s artificial intelligence research assistant designed for document analysis and content synthesis. The platform processes uploaded materials including PDFs, web pages, and multimedia files to generate summaries, answer questions, and create various output formats. Built on Google’s Gemini 1.5 AI model, NotebookLM emphasizes source-grounded responses and citation accuracy, distinguishing it from general-purpose conversational AI tools.
Video Overviews: The newest multimedia feature enabling AI-generated narrated slide presentations. These visual summaries combine spoken explanations with graphics, diagrams, and data extracted from uploaded documents. Video Overviews serve as visual alternatives to existing Audio Overviews, particularly effective for explaining complex data, demonstrating processes, and making abstract concepts more accessible through visual representation.
Studio Panel: The redesigned interface controlling content generation within NotebookLM notebooks. The updated Studio displays four distinct creation tiles for Audio Overviews, Video Overviews, Mind Maps, and Reports. This interface upgrade enables multiple output generation of the same type within individual notebooks, supporting diverse team collaboration needs and comprehensive content creation workflows.
Audio Overviews: AI-generated spoken summaries that convert complex written material into conversational podcast-style discussions. These features allow customization through user prompts specifying focus areas, expertise levels, and target audiences. Audio Overviews support offline playback through mobile applications and enable multitasking while consuming other notebook content simultaneously.
Google Workspace: The enterprise productivity suite integrating NotebookLM Business for organizational customers. This integration provides enhanced security features, administrative controls, and capacity increases targeting institutional users. Google Workspace compatibility reduces workflow friction for organizations already utilizing Google’s productivity ecosystem, including Docs, Slides, and Drive integration.
Gemini 1.5: Google’s advanced AI model powering NotebookLM’s multimodal content processing capabilities. This technology enables document analysis, visual element extraction, and multimedia content synthesis across various input formats. Gemini 1.5 supports the platform’s research integrity focus through source-grounded responses and accurate citation generation for professional applications.
Enterprise Features: Business-focused capabilities including enhanced security protocols, administrative controls, and expanded capacity limits. These features address organizational requirements for team collaboration, data privacy, and scalable deployment across departments. Enterprise functionality targets sales teams, marketing departments, educational institutions, and other professional environments requiring AI-powered research assistance.
Mind Maps: Visual organization tools converting complex information into structured diagrams showing relationships between concepts. NotebookLM generates these outputs automatically from uploaded documents, helping users understand hierarchical information structures and conceptual connections. Mind Maps complement other output formats by providing spatial representation of document content and supporting visual learning preferences.
Mobile Applications: iOS and Android versions of NotebookLM launched in May 2025, extending platform capabilities to mobile devices. These applications support offline Audio Overview playback, cross-platform content sharing, and field research integration. Mobile functionality enables team members to capture research materials during conferences, client meetings, or field work for immediate integration into shared notebooks.
Citation Accuracy: The platform’s commitment to providing verifiable source attribution for all generated content. This research integrity focus ensures users can trace information back to original documents, supporting academic and professional applications requiring source verification. Citation accuracy differentiates NotebookLM from general conversational AI tools by maintaining transparency about information sources and supporting fact-checking requirements.

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Semrush vs Moz (2025): Which One Is Better? – DemandSage

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Finding the best SEO tool to suit your needs can be tricky and can take a lot of your time. When you trim down your options to two, Semrush vs Moz emerge as the top SEO tools worth considering.
Often seen as a common debate among digital marketers, both these tools offer powerful features for keyword research, backlink analysis, and competitor tracking. While Semrush is no longer just SEO-focused, it offers a comprehensive suite of digital marketing tools and features, whereas Moz does not.
Having used both SEO tools extensively, I have closely compared their features, pricing, and overall performance.
In this guide, I’ll share my hands-on experience, outlining the pros and cons of each to help you determine which one best suits your SEO needs.
Here is an infographic quickly summarizing which tool is better than the other. Take a look!!
Semrush stands out as a leading digital marketing suite, particularly renowned for its comprehensive SEO Toolkit. As an SEO and content head, I make use of Semrush for extensive keyword research, backlink analysis, and technical SEO audits.
Its capability to track SERP positions daily makes it indispensable for SEO professionals. What’s unique is where Semrush gets its data from and its massive database. Semrush has over 25 billion keywords and 43 trillion backlinks, providing unparalleled market insights.
Its most recent updates to existing tools and introduction to newer tools supported by artificial intelligence capabilities make it a unique offering of toolkits for content, SEO, social media, reporting, AI insights, and more. This has given Semrush a significant edge over its competitors, and in this case, against Moz.
This robust platform is not just about data; it’s about actionable insights, making it a go-to choice for over 10 million marketing professionals, including many from Fortune 500 companies. 
Our team has been using Semrush for over four years, and it has helped us a lot in finding. If you want to know everything about this platform, here’s a complete Semrush review
Bonus: Semrush typically offers a 7-day free trial to new users. But you can get your hands on our exclusive Semrush 14-day free trial. As being of the official partners of Semrush, this one is specially for our readers. 
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Starting as a blog and online community named SEOmoz in 2004, which intended to explore the new realm of SEO, Moz (now officially known as Moz Pro) has a long history with the industry.
Moz is a trusted provider of SEO services that boost your search engine optimization using both simple and complex research techniques. 
Moz contains a few all-in-one features, such as backlink analysis, site audit, and keyword research, just like Semrush. However, there are a lot of differences that limit Moz to being usable only for medium-sized businesses.
Semrush and Moz both have a wide range of features. To help you navigate, I’ve compared some of the essential features of both SEO tools below:
After the initial setup, the Semrush SEO toolkit dashboard shows the core metrics, such as domain analysis, traffic, keywords, and position tracking. 
All the major tools related to improving your site’s performance are listed on the right side of the page. It makes it convenient for users to pick a tool and use it instantly. Other tools are listed on the left side of the menu. There are no sub-sections, making it easier to navigate. 
Every section of Semrush is organized logically and clearly, with the assistance of useful visualizations that make the data more engaging.
Setting up your domain with Moz takes a little time (at least 30 minutes to gather data and insights). You can wait for the email once the setup is done, or refresh the page to see if it’s done. Here’s how it looks after the setup.
Compared to Semrsuh, Moz’s dashboard looks very plain and dreary. There is not enough data and insights. All the tools are listed on the left side of the menu. Moreover, the numerous subcategories will make it difficult to find a specific tool. 
My Verdict: The user interface is clean on both tools. However, on Semrush, it takes minimal effort to find a specific tool. Semrush’s data updates every 24 hours, whereas Moz schedules the update every week. So Semrush has an edge here. 
The keyword research tool of Semrush provides accurate information on keyword difficulty and search volume. Simply select the keyword overview tab on the dashboard to use this function. Now you must type your chosen term into the search field.
For example, I entered the keyword “running shoes” in the Keyword Overview tab, and it gave me all the important insights related to the seed keyword. 
Additionally, you can enter numerous keywords in the same search field by separating them with commas. Furthermore, you can choose the location where you wish to view the keyword overview.
When you click the search button, a detailed keyword summary will appear.  You can get multiple options, such as keyword difficulty, trend, the keyword’s intent, CPC, related keywords, questions related to the keyword, keyword variations, and SERP analysis, in the overview section. 
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You can always leverage the Semrush keyword magic tool to conduct traditional keyword research. Try out the related feature of Semrush’s Keyword Magic tool, which can help you find keywords that you would have overlooked otherwise. 
On Moz, there are multiple keyword tools available for keyword gaps, suggestions, and SERP analysis. It helps you identify and prioritize the ideal target keywords for your business. 
You can find keywords to target using a variety of factors, such as their monthly search volume, organic search competition ranking, and click-through rate.
Additionally, Moz offers a unique priority score that combines these aspects and determines a score that represents the amount of potential for that particular keyword.
Furthermore, it also breaks down SERP analysis by highlighting the websites that rank highest in search engine results for that specific keyword phrase.
My Verdict: With Semrush’s keyword research tool, you can uncover detailed keyword analysis. It evaluates particular SERP keywords, competitive keywords, and the performance of paid keyword searches. Moz’s Keyword Explorer instantly comes up with top keywords and phrases that can be improved for better visibility on SERPs. 
For website optimization and competitor research, domain analysis plays an important role. It quickly identifies the gap and aspects that you are missing to rank above your competitors. 
Semrush not only provides you with a 360-degree view of your domain but also shows the distributed traffic and keywords in 120+ countries.
At the same time, you can add and compare up to 10 domains. Then, Semrush will compare the performance of these data points:
These metrics allow you to compare the engagement rate and incoming traffic from the backlinks. 
Moz recently added the domain overview tool to its suite. Like Semrush, this section shows in-depth data and metrics related to the specific domain. 
Domain overview is divided into four sections:
My Verdict: In terms of data, the domain overview of both tools provides details on authority score, backlinks, and ranking keywords. However, Semrush adds more value with the monthly traffic estimation feature. You can’t get monthly estimates with Moz Pro until you connect your Google Analytics. Still, you won’t be able to use this feature for competitor research. So, Semrush has an edge over here. 
Any kind of link-building is something I hate! But it’s a must in business, and your project won’t even succeed without reliable referrals. Fortunately, both tools have enough tools that you can explore and use to create strong link-building strategies. 
Semrush features a bigger link index, giving you more options for backlinks if you spend most of your day focusing on link building.
Moreover, Semrush helps you to research and discover a wide range of backlink sources that are ideal for your website. It lets you engage in outreach and create new links to boost the authority and SEO of your domain. They also have dozens of filters you can apply to discover the backlinks you’re looking for.
There are several tabs in the backlinks section that can help you find effective backlinks that can actually affect your rankings, including overview (which gives you an idea of the type of a site’s backlinks profile), anchors, backlinks, referring IPs, referring domains, comparison, and indexed pages.
Moz gives you full control of link building. You can evaluate your existing link profile, keep track of your link-building efforts, and find link-building prospects. 
The Link Overview tab analyses your backlinks, top valuable sites, referring domains, and anchor text to help you develop high-quality backlinks that will help you compete and succeed online.
Additionally, in fast and easy Link Tracking Lists, you can set specific goals, monitor your progress, and do analysis.
My Verdict: Your site’s performance and traffic highly depend on backlinks and inbound links coming from other websites. Moz and Semrush both show a complete backlink profile of any website. So it’s a tie. 
Site auditing is a crucial term for technical SEO. It instantly analyzes and evaluates how your site is performing on the search engine. Semrush and Moz both provide ultimate solutions for website auditing. On Semrush, it is labeled as ‘Site Audit,’ and you can explore the ‘Site Crawl’ section on Moz for the same.
While Semrush’s on-page SEO checker analyzes all pages at once, Moz takes time and checks one URL at a time.
Semrush’s Site Audit provides a complete overview of the site’s overall health. You can select the number of pages to be crawled in a single audit (up to 20k pages with paid plans). 
Unlike Semrush, Moz instantly crawls all the pages with the Site Crawl tool. It categorizes all the issues with the exact numbers. 
You can go through every issue one by one and fix them. But Semrush gets an extra point here for guiding users to resolve the issues instantly.
However, both web crawlers look out for the issues that may affect your page rankings and website health. It includes,
My Verdict: Both site audit tools are capable of extracting issues that can potentially harm your overall authority and ranking. However, beginners can get instant solutions with Semrush.  
If we compare both tools, Semrush evaluates factors like competitors’ marketing approaches and PPC spending from critical perspectives.
The Semrush Advertising toolkit lets you investigate how much money your rivals spent on advertising and how much traffic they obtained from PPC. This provides you with a clear image before spending money on marketing your website. 
If you want to go further, you may examine your rivals’ ad expenditure patterns throughout the year to optimize your budget. Semrush also has a market exploration option that gives information on specific topics to draw targeted audiences, industry demographics, and more.
The unique search skills of Moz enable you to conduct highly optimized PPC ads.
For instance, if you want to run PPC advertisements, you can create, add, and manage a list of keywords all in one place.
It provides hundreds of brilliant ideas to assist you in selecting better keywords and ranking among the top competitors. Metrics like search volume estimations might help you select high-quality keywords for your ads.
My Verdict: Moz doesn’t have a separate section for PPC advertising. The Keyword Explorer tool provides you with the bidding keywords with the difficulty and search volume. Semrush goes beyond the basic research and gives a clear picture of keywords and search volume, and suggests the best bidding strategy.
When it comes to the support and learning resources, Semrush again comes on top compared to Moz Pro. 
Semrush offers multiple support channels, including live chat, email, and phone support. On the other hand, Moz only offers email and live chat support. 
The live chat feature works when you are logged into your dashboard (for both). Here, you can put your queries and get answers from their support staff. However, Moz supports only the English language, whereas Semrush provides solutions in 13 different languages. 
For the resources, Moz offers a blog with step-by-step articles and a community forum with 500k digital marketers. You can sign up for free to get full access to the blog and community. 
The same goes for Semrush. You can find detailed guides and tutorials on the Semrush blog without any sign up or subscribing to a plan. Marketing Scoop Podcast by Semrush is also a great starting point for new marketers and bloggers. 
Here are a few pros and cons for Semrush and Moz.
Here’s a quick comparison between Semrush and Moz pricing: 
For the SEO Toolkit Semrush offers 3 different plans for specific use cases, and you can choose which one you want to start with. 
Check the complete Semrush pricing guide and find out which plan suits your business the best.
Bonus: Semrush’s upfront cost can be a little bit too much for beginners. You can save a few bucks using our special Semrush coupon codes on your selected plans. 
However, if you want to try the Semrush toolkit without investing right away, you can take our exclusive 14-day free trial. 
Moz offers 4 different pricing plans:
To compare the benefits side-by-side, here is a quick comparison between Semrush and Moz offerings for more than 1 website
My Verdict: Semrush’s Pro and Guru plans offer way much more value compared to Moz’s Standard plan. Most of the advanced features are only accessible with Moz’s expensive plans. 
Once you get familiar with what both tools can and can’t do, it all comes down to what are you actually looking for in each tool, and how much are you willing to spend.
The main factors that can support your decision of choosing between Semrush vs Moz in the end remain:
If you are willing to spend premium for data & insights, and seeking an all-in-one digital marketing solution, Semrush can be a great choice.
Consider the type of features needed, the daily limits, and user seats required to choose between Semrush and Moz
Semrush has low ratinsg on Trustpilot, while Moz’s reviews are not that great either. Check what people say about these tools to understand the general feedback of other users before choosing.
Related Read:
Based on the research conducted, Semrush is the better tool for SEOs as it offers more than just the basics.
It is an all-in-one marketing platform that provides true value for the price paid.
As per my analysis:
However, both tools offer a free trial that allows you to test out their core features. You can try Moz for 30 days before paying for a paid subscription, whereas Semrush offers a 7-day free trial. But with our partnership with Semrush, you can extend it to 14 days. 
Plan out your work. Maybe use both Semrush and Moz simultaneously to see how they differ in service and experience it firsthand!
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How to keep your SEO skills sharp in an AI-first world – Search Engine Land

How to keep your SEO skills sharp in an AI-first world  Search Engine Land
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EpicEdits Unveils AI Powered SEO Strategies to Enhance Visibility in Luxury Travel Market – The Holland Sentinel

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EpicEdits, a digital marketing agency based in London, has just released a new blog post titled “AI Powered SEO Strategies: Boost Your LLM Rankings Now.” This comes after Google’s June 2025 Core Update and the introduction of AI summaries in Google Discover, which has significantly impacted web traffic. Some publishers have seen their numbers drop by up to 40%.
The post was crafted by Jacob Milner, the founder of EpicEdits and a former Royal Marines Commando. With his extensive SEO knowledge, he’s created what is being called the first detailed guide for travel and luxury-jet brands. This aims to help these sectors regain online visibility lost due to Google’s recent algorithm changes. Supported by proprietary case-study data, early users of the guide’s strategies are reporting a 35–50% increase in organic traffic and a 20% rise in enquiry rates within three to six months. For those interested in enhancing their business’s search rankings, EpicEdits provides a comprehensive portfolio of SEO services such as specialised SEO strategies, technical audits, keyword research, on-page optimisation, content strategy, link building, local SEO, and detailed monthly reporting, all of which can be explored further through their dedicated SEO services offering.
Illustration of a man in a modern office reviewing rising SEO charts on screen; nearby laptop shows a friendly robot and upward‑trending graph, symbolising AI powered SEO strategy and ranking gains.
“This blog post comes at a crucial time as the £1 trillion global travel market prepares for its peak booking season,” said Jacob Milner. “We’re committed to offering insights that do more than scratch the surface, turning into real-world results for our clients in the luxury travel sector, especially those seeking Travel SEO Services.”
The blog features a step-by-step checklist to integrate AI and LLM techniques into SEO campaigns. It includes travel-specific examples aimed at private-jet brokers, luxury tour operators, and yacht charter companies. These examples provide actionable guidelines for creating prompts, adjusting schema, and using authority-driven PR to improve search visibility. The insights target those interested in implementing AI Powered SEO Strategies to boost their online presence.
EpicEdits aims to both inform and engage its audience. The post includes a call-to-action, urging readers to delve into the content and then schedule a complimentary strategy session. This aims to offer custom insights tailored to each business’s specific goals and challenges.
Milner commented, “In an industry that’s always changing due to advancements like AI, businesses need to adapt fast. This guide helps them do just that. We’re dedicated to breaking down complex SEO strategies into easy-to-understand and actionable steps.”
EpicEdits is well-known for its SEO expertise in the luxury travel industry. Led by Jacob Milner, the team uses data science combined with storytelling-driven digital PR to turn online visibility into valuable bookings. Their services range from Technical SEO and Link Building to specialised areas like Luxury Travel SEO, Travel SEO Services, and Private Jet SEO Services.
Since its launch, the company has earned a reputation for delivering measurable results without tying clients into long-term contracts. Their approach emphasises flexibility, transparency, and detailed reporting—qualities that are especially attractive to industries that need adaptable service delivery, such as luxury travel and private aviation.
EpicEdits is also moving ahead by integrating new AI technologies within its services. With the luxury travel sector’s unique needs in mind, the agency is focused on adapting to and leveraging changes spearheaded by Google and other search engines, keeping their clients at the forefront of search rankings. You can explore more on how EpicEdits integrates AI with its wide array of services including Google PPC, web design, content marketing, and social media marketing, showcasing their vast expertise and innovation in the digital marketing landscape on their website.
Plans are in motion to distribute this blog post to media and industry outlets in the UK, US, and UAE. These regions have a strong presence in SEO, digital marketing, private jet, and luxury travel sectors, making them ideal targets for EpicEdits’ advanced insights.
For more information on EpicEdits and the new guide, interested individuals can visit their website or contact Jacob Milner directly at info@epicedits.co.uk.
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13 Technical SEO Tips to Master Google Updates in 2025 – AOL.com

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Imagine you’ve spent hours tirelessly optimizing your website with top-quality content, relevant keywords, and topics guaranteed to drive traffic, only for your efforts to be in vain, with months passing by with few readers, low rankings, and little revenue for your business. If this is your current situation, you should elevate your technical SEO strategy.

Today, we're diving into the essential side of ranking with technical SEO, which is often overlooked, yet more critical than high-traffic keywords to rank high across search engines. Dive deep into technical SEO, find out how it impacts your Google Search rankings, and learn the best practices to stay competitive even during a volatile Google core update.
Technical SEO involves improving your website's security, speed, and layout for greater search engine visibility. If you’re driving a car, you want the best route and guidance to reach your destination quickly. In this scenario, think of high-quality content as the destination and technical SEO as the highways and signs that lead you there.

Technical SEO is the behind-the-scenes actions you can take to optimize your website for efficient indexing by Google’s web crawlers. In addition to looking for sites that follow best practices around organizing their content and infrastructure, Google also looks for websites that provide a satisfying user experience, and that means making sure your quality, helpful content is set up for success.

It will be difficult for your site to rank well if it’s difficult for users to navigate, confusing, or doesn't effectively match users’ search intent because it doesn't adhere to the fundamentals of SEO maintenance.
To enhance your website's technical SEO, improve its crawlability (scanning and navigation) and indexability (organization and storing). Google’s bots crawl a web page to understand and discover the content. After crawling, the bots will organize and store the information in specific databases to display on its search results page.

To enhance the crawlability and indexability of your webpages, consider these tips to optimize your website for technical SEO.
Whether you have a few pages or hundreds on your site, a sitemap helps Google discover your pages faster. Most content management systems will automatically generate a sitemap that you can submit to Google Search Console. Google will then periodically crawl and index your sitemap when changes are made. If your CMS does not offer this service, you can download a sitemap generator tool instead.
A robots.txt file prevents Google from crawling pages you’d like to omit, such as pages with duplicate content or a site with thousands of URLs that aren't essential to the user experience.

Without this file, Google will crawl your entire website, which could hurt your SEO if you have hundreds of pages with old, unoptimized content. Your CMS should automatically generate a robots.txt file for you. If you do not have one, there are resources for writing and submitting a robots.txt file.
Canonical tags prevent Google from penalizing duplicate content found across multiple URLs. Using canonical tags eliminates plagiarism detection and improves your technical SEO. For example, you would want to add a canonical tag to articles with the same disclaimer messaging located at the bottom of each page. Certain CMS platforms can easily set up a canonical U
URLs help Google and users find new content. Avoid long URLs with random characters that are not easy to remember to increase your visibility and brand awareness. If you write an article about vegan recipes, here are some good and bad examples of how your URL should be formed.
Good URL:https://www.yourdomainname.com/vegan-recipes
Bad URL:https://www.yourdomainname.com/vegan-recipes/7563/$#%/culinary-baking
Keep your URLs free of random characters and shorten them to help Google and users understand an article when navigating.
Internal links are beneficial to ranking across Google Search because they allow bots to efficiently navigate and index your webpages. This practice boosts authority, particularly for large websites with numerous pages that may not be visible to users. By internally linking important or orphan pages, Google indexes them faster, increasing the likelihood of them ranking and users seeing your most valuable content.Best practices for internal linking include:
Using a Specific Number of Links: Include at least 6–10 links per 2,000 words, with 1–2 links pointing to product pages.
Linking to Keyword-Rich Anchor Text: Include keywords in your anchor text, and only link to articles that best match the title. For example, if you're linking to an article titled "Best Taylor Swift Songs," use the exact anchor text. Avoid long anchor text that’s over five words.
Linking to Pertinent Pages: Link to your most important pages for Google and users, such as contact, product, home page, or relevant articles. Discover your biggest high-traffic pages and link to those using a site audit tool like SemrushGoogle Search Console, or Ahrefs.
Avoiding Using Similar Anchor Text: To avoid confusing Google, use unique anchor text for each article and refrain from linking to different pages using the exact same keywords.
Sweeping Your Site for Broken Links: Links on your site may need to be updated over time. Regularly conduct site audits every three months to replace broken links and maintain your site's health.
Image optimization is important to Google, and using alt text correctly is essential for both SEO and awareness. Alt text describes an image to help search engines comprehend and rank your visual content. Improve accessibility and follow Google's recommended practices for image optimization by including alt text that provides context for your website's images.
It takes more than alt text to bring out the boldness and vitality of your website's aesthetic. When considering image SEO, Google's best practices for images are a step in the right direction. From sourcing high-quality images to compressing them for efficient loading, there are a few ways to enhance your user experience and maintain optimal site health. Here are some tips for best image practices for your website:
Choose the Proper Format: Opt for WebP if supported, JPEG for photos, PNG for transparent graphics, and GIFs for simple animations.
Compress Your Images: Use tools like Squoosh or TinyPNG to find the optimal compression level for each image without sacrificing quality.
Minimize Cumulative Layout Shift (CLS): Preload website images to avoid your designs moving unexpectedly, causing user frustration.
Prioritize Critical Resources: Load essential images first and defer non-critical ones to avoid delaying page rendering.
Implement Responsive Images: Adapt images to different screen sizes and devices for a seamless experience.
Submit an Image Sitemap: Help Google discover and index your images more efficiently.
Use Structured Data: Provide additional information about your images for richer search results.
When your website is not optimized for site navigation, users must sift through content like files in a basement. This can frustrate them, resulting in a high bounce rate. A well-structured site with a navigational menu or search bar can make or break your user experience, leading to increased user engagement and conversion rates if the content matches users’ search intent.

To make your site more navigation-friendly:
Optimize for mobile
Reduce clutter on your site with clear icons instead of lengthy text
Add images and videos to break down complicated topics
A/B test your pages to see which content and layouts interest users the most
A well-optimized website prioritizes successful navigation and addresses user frustration when a page is not found. A comprehensive 404 dashboard is valuable for any website owner or manager. It encourages proactive website maintenance, improves the user experience, provides helpful data on site errors, and allows you to resolve issues quickly. These errors can include:
Broken Links: The dashboard can identify URLs that return a 404 error, indicating broken links throughout your site.
Outdated Content: The dashboard should pinpoint outdated content, link typos, or remove pages.
Prioritize Critical Pages: The dashboard should classify broken links according to their impact, such as high-traffic or critical business pages requiring immediate attention.
Google’s Core Web Vitals are a set of metrics that measure your site's performance for page loading, interactivity, and visual stability. Core Web Vitals can help optimize your website for search and elevate the user experience with fast-loading, delay-free pages that function across desktop and mobile.

Here are some ways to improve your LCP, FID, and CLS metrics:
Loading Speed (LCP) Improvement: Try preloading the most crucial components of your website so that they’re available on the page as soon as the user lands on it to increase your loading speed.
Interactivity (FID) Improvement: Prevent certain elements from slowing loading time to enhance interactivity. Use lazy loading to ensure specific sections load in a preferred order, prioritizing important content for users.
Visual Stability (CLS) Improvement: Consider design and image dimensions that support the web page’s layout and won't shift or move around as your users navigate around the page to improve your site's visual stability.
For a more comprehensive look into Core Web Vitals health, check out this guide on improving your Core Web Vitals.
The format of your website and its content is known as structured data. Your structured data for pages and articles should include an optimized URL, metadata (meta title and description), an H1 title, H2 headings, and H3 headings (when applicable).

Your information would be organized for a landing page or home page according to the navigation menu, the “About Us” page, the copy explaining your brand's purpose, and the call-to-action (CTA) buttons pointing to crucial website pages, such as new services, products, or content.

In essence, you want your data to be organized neatly for crawling and visibility, unlike unstructured data, which lacks a defined format and is difficult for both Google and users to index and understand.
Security is crucial because Google relies on trusted sources that ensure user data is safe. To ensure your website is safe from malware and online hackers, make sure it uses HTTPS, advanced security encryption offered by hosting services like Amazon Web Services (AWS), and is SOC 2 Type 2 certified. Discover more from 2024's safest content management system.
Site audits identify areas for improvement to ensure optimal site health, such as ways to improve high-traffic pages, broken links, missing metadata and alt text, and technical SEO missteps. Platforms like Semrush and Ahrefs are great places to start if you're new to technical SEO. They can help you manage your content and address page errors on your website.
With the unpredictability of the latest Google core update that caused many websites to see a decrease in traffic, it's essential to focus on managing technical SEO while delivering helpful, user-first content to your audience.

If your website has seen a downward trend since the last Google Search update, here are some ways to remain competitive and bring your rankings back up:
Focus on the User: Following SEO trends is nice, but you might be following a dead-end path. When trying to win long-tail keywords, consider whether the content helps a user take action, answers their questions, and takes them to the next steps that satisfy their search intent. If you create content for clickbait that offers generic information, you will see little progression in your search rankings.
Maintain Your Website Health: Site audits are the best way to launch your technical SEO efforts. Adhere to the aforementioned recommendations in this article and prioritize the elements of your SEO strategy that will lead to the best outcomes, whether that means strengthening your Core Web Vitals, increasing security, refining metadata, or generating opportunities for link development. Work through our list of suggestions until you reach optimal tech health.
Clean Up Your Site: A Google Search core update may be the perfect time to get your site decluttered and focused on structured data that offers users the best navigation and interface to sift through. Use A/B testing to experiment with new features and gauge your users' reactions.
This article originally appeared on rebelmouse.com and was syndicated by MediaFeed.org.

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AdLift wins SEO and Content Marketing mandate for Orient Bell Tiles – Adgully.com

Orient Bell, a leading name in the ceramic tile industry, has partnered with AdLift (part of Liqvd Asia), a global digital marketing agency, to drive its online marketing efforts and expand its digital presence. This collaboration is designed to enhance Orient Bell’s SEO and content marketing efforts, thereby fostering growth in the competitive home improvement and interior design market.
AdLift, renowned for its expertise in SEO, content strategy, PPC management, and digital marketing innovation, will collaborate closely with Orient Bell to optimize its digital marketing strategy, resulting in enhanced online visibility, increased lead generation, and improved conversion rates. The partnership is part of Orient Bell’s broader strategy to enhance customer engagement and strengthen its market leadership.

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“We are excited to begin this partnership with AdLift,” said Jitender Chauhan, Digital Marketing Manager – Orient Bell Tiles. Their proven expertise in driving digital transformation aligns perfectly with our goals. By leveraging their services, we aim to optimize our digital presence and engage with customers more effectively.”
AdLift will provide services, including advanced search engine optimization (SEO), content creation, and marketing, all focused on improving Orient Bell’s online footprint and targeting a broader audience in the competitive home and interior design industry.

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“We’re thrilled to collaborate with Orient Bell and help them realize their digital marketing potential,” said Prashant Puri, CEO & Co-Founder of AdLift. “Our team looks forward to working with them to drive measurable results and contribute to their success in the digital world.”
This partnership is expected to yield more personalized marketing strategies and a stronger brand presence for Orient Bell, ultimately driving the company’s continued growth and success in the digital marketplace.

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EpicEdits Unveils AI Powered SEO Strategies to Enhance Visibility in Luxury Travel Market – aberdeennews.com

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EpicEdits, a digital marketing agency based in London, has just released a new blog post titled “AI Powered SEO Strategies: Boost Your LLM Rankings Now.” This comes after Google’s June 2025 Core Update and the introduction of AI summaries in Google Discover, which has significantly impacted web traffic. Some publishers have seen their numbers drop by up to 40%.
The post was crafted by Jacob Milner, the founder of EpicEdits and a former Royal Marines Commando. With his extensive SEO knowledge, he’s created what is being called the first detailed guide for travel and luxury-jet brands. This aims to help these sectors regain online visibility lost due to Google’s recent algorithm changes. Supported by proprietary case-study data, early users of the guide’s strategies are reporting a 35–50% increase in organic traffic and a 20% rise in enquiry rates within three to six months. For those interested in enhancing their business’s search rankings, EpicEdits provides a comprehensive portfolio of SEO services such as specialised SEO strategies, technical audits, keyword research, on-page optimisation, content strategy, link building, local SEO, and detailed monthly reporting, all of which can be explored further through their dedicated SEO services offering.
Illustration of a man in a modern office reviewing rising SEO charts on screen; nearby laptop shows a friendly robot and upward‑trending graph, symbolising AI powered SEO strategy and ranking gains.
“This blog post comes at a crucial time as the £1 trillion global travel market prepares for its peak booking season,” said Jacob Milner. “We’re committed to offering insights that do more than scratch the surface, turning into real-world results for our clients in the luxury travel sector, especially those seeking Travel SEO Services.”
The blog features a step-by-step checklist to integrate AI and LLM techniques into SEO campaigns. It includes travel-specific examples aimed at private-jet brokers, luxury tour operators, and yacht charter companies. These examples provide actionable guidelines for creating prompts, adjusting schema, and using authority-driven PR to improve search visibility. The insights target those interested in implementing AI Powered SEO Strategies to boost their online presence.
EpicEdits aims to both inform and engage its audience. The post includes a call-to-action, urging readers to delve into the content and then schedule a complimentary strategy session. This aims to offer custom insights tailored to each business’s specific goals and challenges.
Milner commented, “In an industry that’s always changing due to advancements like AI, businesses need to adapt fast. This guide helps them do just that. We’re dedicated to breaking down complex SEO strategies into easy-to-understand and actionable steps.”
EpicEdits is well-known for its SEO expertise in the luxury travel industry. Led by Jacob Milner, the team uses data science combined with storytelling-driven digital PR to turn online visibility into valuable bookings. Their services range from Technical SEO and Link Building to specialised areas like Luxury Travel SEO, Travel SEO Services, and Private Jet SEO Services.
Since its launch, the company has earned a reputation for delivering measurable results without tying clients into long-term contracts. Their approach emphasises flexibility, transparency, and detailed reporting—qualities that are especially attractive to industries that need adaptable service delivery, such as luxury travel and private aviation.
EpicEdits is also moving ahead by integrating new AI technologies within its services. With the luxury travel sector’s unique needs in mind, the agency is focused on adapting to and leveraging changes spearheaded by Google and other search engines, keeping their clients at the forefront of search rankings. You can explore more on how EpicEdits integrates AI with its wide array of services including Google PPC, web design, content marketing, and social media marketing, showcasing their vast expertise and innovation in the digital marketing landscape on their website.
Plans are in motion to distribute this blog post to media and industry outlets in the UK, US, and UAE. These regions have a strong presence in SEO, digital marketing, private jet, and luxury travel sectors, making them ideal targets for EpicEdits’ advanced insights.
For more information on EpicEdits and the new guide, interested individuals can visit their website or contact Jacob Milner directly at info@epicedits.co.uk.
Information contained on this page is provided by an independent third-party content provider. XPRMedia and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact pressreleases@xpr.media
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AI-Driven Content Optimization Tools: Riding the Wave of Digital Marketing Transformation – AInvest

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Tracking the pulse of global finance, one headline at a time.
The digital marketing landscape is undergoing a seismic shift, fueled by the rapid adoption of AI-driven content optimization tools. These tools, which streamline SEO, personalize audience experiences, and enhance content engagement, are no longer optional—they are essential for businesses aiming to stay competitive. With the global AI content marketing market projected to hit $9.99 billion by 2029 at a 25.5% CAGR, the time to invest in this sector has never been clearer.

The demand for AI-driven solutions stems from three core drivers:
The sector is witnessing rapid consolidation, with major players acquiring niche competitors to bolster their AI capabilities. For instance, Contentoo’s 2022 acquisition of Contentbox.ai integrated natural language processing (NLP) into its platform, enabling automated buyer persona generation and personalized content creation. This trend reflects a broader strategy: scale through acquisitions to dominate market share.
Key players like Adobe, Microsoft, and IBM are leading the charge, while startups such as Jasper AI and Semrush are disrupting the space with agile, cost-effective solutions. The Asia-Pacific region, particularly China and India, is a hotspot for growth, with investments in AI research and digital infrastructure driving adoption.
The numbers speak for themselves:

While the sector is booming, challenges remain. Ethical concerns around data privacy and algorithmic bias require robust governance frameworks. Additionally, geopolitical tensions could disrupt supply chains for hardware-dependent solutions. However, these risks are mitigated by the sector’s diversified revenue streams and growing regulatory clarity.
For investors, the path forward is clear:
AI-driven content optimization is not just a trend—it’s a digital marketing revolution. With enterprises racing to adopt these tools and consolidation accelerating innovation, early investors stand to benefit from 30–50% returns over the next five years. The sector’s scalability, cost efficiency, and alignment with global digitalization make it a cornerstone of the next decade’s tech landscape.
Invest now, or risk being left behind in a world where AI dictates the rules of engagement.
Data sources: Market projections from the provided research; stock performance and M&A activity analysis by the author.


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