How Google uses AI to support teachers and inspire students – Digital Watch Observatory

Digital Watch Observatory
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Home | Updates | How Google uses AI to support teachers and inspire students
By blending technology with pedagogy, Google aims to make education more personalised, engaging and accessible worldwide.
Google is redefining education with AI designed to enhance learning, rather than replace teachers. The company has unveiled new tools grounded in learning science to support both educators and students, aiming to make learning more effective, efficient and engaging.
Through its Gemini platform, users can follow guided learning paths that encourage discovery rather than passive answers.
YouTube and Search now include conversational features that allow students to ask questions as they learn, while NotebookLM can transform personal materials into quizzes or immersive study aids.
Instructors can also utilise Google Classroom’s free AI tools for lesson planning and administrative support, thereby freeing up time for direct student engagement.
Google emphasises that its goal is to preserve the human essence of education while using AI to expand understanding. The company also addresses challenges linked to AI in learning, such as cheating, fairness, accuracy and critical thinking.
It is exploring assessment models that cannot be easily replicated by AI, including debates, projects, and oral examinations.
The firm pledges to develop its tools responsibly by collaborating with educators, parents and policymakers. By combining the art of teaching with the science of AI-driven learning, Google seeks to make education more personal, equitable and inspiring for all.
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The GIP Digital Watch observatory reflects on a wide variety of themes and actors involved in global digital policy, curated by a dedicated team of experts from around the world. To submit updates about your organisation, or to join our team of curators, or to enquire about partnerships, write to us at digitalwatch@diplomacy.edu. We look forward to hearing from you.

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From SEO to GEO, hotels confront the future of digital discovery – PhocusWire

From SEO to GEO, hotels confront the future of digital discovery  PhocusWire
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What Is Digital Marketing? Types, Strategies And Best Practices In 2025 – Forbes

What Is Digital Marketing? Types, Strategies And Best Practices In 2025  Forbes
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Think Your Website SEO Is Fine? AI Could Prove You Wrong – Entrepreneur

Discover how AI tools can streamline and improve your site analysis.
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In 2025, many companies are investing time and resources into exploring AI tools and how they can improve efficiency. When it comes to SEO, website owners may be nervous about using AI tools to create or edit content. However, there is one area of SEO where businesses can confidently implement AI platforms: SEO audits.
AI tools allow businesses to audit their websites faster and more thoroughly than ever before. While SEO platforms have been using AI to audit websites for several years, recently, the capabilities and number of AI audit tools have increased exponentially. It’s true that some tasks, such as writing content, interpreting user intent or setting business goals, still require more hands-on work, but if you are considering the best way to audit your site, it’s time to explore AI-driven SEO audits.
Related: How AI is Redefining Content Creation and Search Strategies
Auditing your website is a crucial part of the SEO process. Whether you are just starting an SEO campaign or monitoring your strategy’s effectiveness, it’s important that you know how to thoroughly and efficiently evaluate your website. This involves monitoring keyword rankings, content quality, technical specs, speed, internal linking and more. Before AI tools were widely accessible, website owners had to manually check all these elements of their site, which was not only time-consuming but also not nearly as thorough. Now, however, AI tools can evaluate all these elements and more in a matter of minutes, reducing the strain on your resources and improving accuracy.
AI-driven SEO audits provide businesses with multiple advantages. These include speed, effective use of resources, technical expertise and data-informed decision making.
One of the main benefits of using AI tools to audit your website is speed. For example, although your team could go through each content page on your site and check that the word count is long enough, an AI tool can check for thin pages almost instantly. AI tools can also identify duplicate content, plagiarism and AI content much more accurately and efficiently than a human auditor. They can scan for broken links and mobile usability issues and test page speed.
If you have a robust SEO strategy, you probably have over 20 pages on your website, at least. Ecommerce websites, enterprise websites or service businesses with multiple locations are likely to have even more pages. Additionally, your SEO strategy will be more successful if you are constantly providing search engines with fresh content. Tasks such as content creation and editing require more human involvement; to prioritize your resources effectively, you can start using AI tools to audit old pages, streamlining and speeding up your process.
If your team is lacking in-depth technical knowledge, AI tools can help identify technical errors on your site and recommend appropriate solutions. Most AI SEO platforms are regularly updated to correspond with search engine guidelines and will flag any issues on your site, such as missing schema markup, missing internal linking or speed issues. AI tools can also audit competitor sites for you to help you identify what strategies are effective in your industry and point out opportunities you may have missed.
AI SEO tools allow you to access real-time information about your site as often as you need. Most auditing tools will also help you prioritize changes by identifying which ones will make the most difference, allowing you to set goals and make improvements effectively if you cannot implement all the recommended solutions at once.
As the number of places where your website can build visibility increases (think AI overviews, AI answer engines and more), your SEO efforts need to be more extensive than ever. An AI SEO audit tool can help summarize your digital presence effectively and identify any missed opportunities, allowing you to gain a comprehensive picture of your SEO success and direct your efforts to the most important tasks based on real-time data.
Related: How to Break Out of AI Analysis Paralysis
Many SEO tools now integrate AI technology that allows you to audit your website instantly. The best tool for your site depends on several factors, including the size of your site, your technical knowledge, your budget and the AI capabilities you are looking for.
Some tools have specific functionalities designed for small businesses, content creation, local SEO, enterprise websites and more. At Outpace SEO, we utilize a variety of tools to audit our clients’ sites, including SE Ranking, Ahrefs, Semrush and more. To find the tool that’s right for you, consider your business goals, current SEO pain points and your budget.
Related: The AI ‘Black Book’ for Entrepreneurs: 7 Tools to Automate and Dominate
If you have not started using AI as part of your SEO strategy in 2025, it’s time to catch up! To start, explore the many SEO tools that now offer AI functionality and determine which tool aligns with your team’s expertise and your business goals. By using AI tools to transform how you audit your site, you can gather SEO insight faster, improve your site more effectively and streamline your team’s process and workload.
In 2025, many companies are investing time and resources into exploring AI tools and how they can improve efficiency. When it comes to SEO, website owners may be nervous about using AI tools to create or edit content. However, there is one area of SEO where businesses can confidently implement AI platforms: SEO audits.
AI tools allow businesses to audit their websites faster and more thoroughly than ever before. While SEO platforms have been using AI to audit websites for several years, recently, the capabilities and number of AI audit tools have increased exponentially. It’s true that some tasks, such as writing content, interpreting user intent or setting business goals, still require more hands-on work, but if you are considering the best way to audit your site, it’s time to explore AI-driven SEO audits.
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Google Finance adds AI features for research, earnings and more

Below the call information, you’ll find new, AI-powered insights under “At a glance” that will update before, during and after the call, giving you a snapshot of key information across news reports and analyst reactions. You can also compare the latest financials against historical data, see how this quarter’s performance stacks up against expectations, view related earnings and previous reports and access key documents and forms.

Try the new Google Finance in India

This week, we’re beginning to roll out the new Google Finance in India, with language support for both English and Hindi, so even more people can access AI-powered financial insights. The latest capabilities (Deep Search, prediction markets and earnings) are rolling out first in the U.S., and we aim to expand to more users over time.

To try the new Google Finance in the U.S. or India, just head to google.com/finance/beta on mobile or desktop and make sure you’re signed into your Google account.

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Chicago’s Digital Landscape: Why Local SEO Matters in 2025 – savingadvice.com

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Chicago is not only one of the largest cities in the United States, but also a powerful economic, cultural, and technological center. As in many large cities, the business environment here has enormous potential for its rapid business development. But to take advantage of this potential in 2025, companies need not just to have an online presence – they need to competently use all available local SEO tools. In other words, it is important to confidently stand firm in the ever-changing digital landscape.
We are already used to the fact that search engines are not just tools for finding the necessary information. Modern search engines have long become a basic element for actively attracting customers, in particular for local businesses. For companies operating in Chicago, it is especially important to take into account the specifics of local search queries, as this helps to win the competitive battle for the attention of consumers in their city. It is not only about appearing on the first page of Google. It is important to appear there for those people who can become your customers, residents of Chicago, or those who are looking for specific services in this region. It is for this key reason that you should seek qualified services from a Chicago seo consultant.
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In 2025, local SEO is gaining even more importance. Let’s take a closer look at why local SEO is important now more than ever:
Changes in search engine algorithms. Google is constantly improving its current algorithms, and over the past few years, local search has become much more accurate and personalized. Today, search engines try not only to display the most relevant sites, but also to determine which company is closest to the user. Given that Chicago is a large metropolis, a proper local SEO setup allows your business to be found by users who are in proximity;
Mobile search is becoming mainstream. Most people today use mobile devices to search for information. This is especially true for local queries like “near me,” “best cafes in Chicago,” or “cafes near me.” Mobile users are typically looking for businesses that are within a few minutes of them, and this is where local SEO can help your business appear in the top results. If your business doesn’t have an optimized local presence, you risk losing these important customer contacts;
Fighting for a place on Google Maps. It’s no secret that Google Maps has long been not only a navigation tool, but also a search tool for many people. With the help of Google Maps, users can find the local businesses they need and get all the necessary information about them. So if your business doesn’t yet appear on Google Maps or has incomplete information about its location, opening hours, or reviews, you’re definitely out of place.
Accurate and detailed profile settings are key, allowing users to quickly find your services.
Local SEO for a business in Chicago has its own specific, key features, but, in general, its setup can be divided into several main stages that are worth considering in more detail:
By following these effective tips, you will significantly improve your online presence, make your business more accessible to Chicago residents, and attract new target customers.
In the future, we can expect even greater personalization of search results. Already now, you can see that Google takes into account not only the user’s location, but also their previous searches, preferences, and other key factors. Local algorithms will be actively improved, so it is extremely important to be on trend so as not to lose the chance to win the competition.
Technologies such as artificial intelligence and machine learning allow us to predict much more accurately what a user might be interested in based on their previous experience. Therefore, local SEO strategies must be flexible, ready to adapt to new changes and innovative technologies.
Local SEO for businesses in Chicago in 2025 is not just a trend; it is an urgent necessity. Given the rapid development of technology and changing user behavior, businesses need to be ready for comprehensive adaptation. Without a properly configured local SEO strategy, companies can lose their competitive advantage, failing to get into the list of “first searches” in their niche. If you are ready for change and want to ensure your business is a leader in local search results, the right choice is to contact Panem – SEO Agency, where they will help you not only set up an SEO strategy, but also get maximum results from local search queries. Panem has many years of experience in Chicago and knows all the ins and outs of local SEO in this city. Your business has every chance to become visible to target customers and achieve success in the local market.
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Sunshine State Surges: Florida Ranks 8th Nationally In AI SEO Tool Searches – AOL.com

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Florida is demonstrating a significant appetite for cutting-edge digital marketing technology, ranking as the eighth state nationwide for per-capita searches related to AI-powered Search Engine Optimization (SEO) tools.
New research from digital marketing agency Hyper Dog Media analyzed 2025 AI SEO tool search data across all 50 U.S. states, revealing Florida’s strong engagement with this rapidly evolving sector. The study, which sourced data from Google Keyword Planner, evaluated average searches per 100,000 residents to determine which states are most actively exploring AI solutions for search optimization.
Florida recorded 1,520 total searches for AI SEO tools—including platforms like Ahrefs AI SEO, ChatGPT SEO, and Surfer SEO AI—among its 23,839,600 residents. This translates to 6.38 searches per 100,000 residents, a figure that is 112.0% higher than the national average.
While states like Wyoming, Vermont, and North Dakota claimed the top three spots, Florida’s high ranking underscores a broader trend of digital innovation within the state’s business and marketing communities.
A spokesperson at Hyper Dog Media commented on the findings: “According to the research, states like Florida show the eighth highest per-capita interest in AI SEO tools. This adoption may reflect broader trends in digital marketing innovation, growing emphasis on search optimization, and the increasing accessibility of AI-powered marketing tools. Businesses and marketers in these states are leading the way in embracing new technology to gain a competitive edge.”
The study suggests that Florida businesses are keen to leverage AI to enhance their online visibility and maintain a competitive advantage in search rankings.
The research was conducted by Hyper Dog Media, a digital marketing agency focused on ethical tactics and smart, budget-conscious strategies.
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Visworld: Empowering the Creator Economy Revolution Through Accessible AI Innovation – FinancialContent

The creator economy stands at a transformative inflection point in 2025, with 86% of global creators now actively integrating generative AI into their workflows to accelerate business growth, unlock new creative possibilities, and produce content they otherwise couldn’t create. As creative professionals embrace this technological revolution—with 83% already incorporating AI tools into their processes—the demand for accessible, comprehensive, and powerful creative platforms has never been greater. Visworld emerges as the answer to this demand, delivering an all-in-one AI-powered solution that empowers creators of every skill level to visualize their imagination and effortlessly create stunning content.​
The Creator Economy Transformation
The digital content creation landscape has undergone seismic shifts driven by technological advancement and changing consumer expectations. Content creation has evolved from a creative endeavor into a data-driven, technology-powered process where businesses, marketers, and creators leverage cutting-edge tools to engage audiences, drive conversions, and build brand loyalty. This digital transformation represents not merely a trend but a necessity for staying competitive in an era where consumer expectations continually escalate.​
Research reveals that organizations implementing generative AI in their creative processes have experienced remarkable improvements, with some creators achieving up to 26% enhancement in their creative capabilities. Creative generative AI has moved from experimental phase to essential tool, now deeply embedded in creators’ workflows to help them ideate, improve quality, and unlock new creative possibilities that differentiate their content. This adoption signals a pivotal transformation where human ingenuity meets technological brilliance.​
Visworld’s Vision: Democratizing Creative Excellence
Visworld was built on a fundamental belief that professional-grade content creation should be accessible to everyone, regardless of technical expertise, artistic training, or budget constraints. The platform addresses the critical pain points facing modern creators: time-consuming production processes, expensive equipment requirements, technical complexity barriers, and the need to juggle multiple specialized tools for different content types.​
By consolidating video generation, image creation, art production, portrait generation, avatar design, and image enhancement into one unified platform, Visworld eliminates the friction that traditionally hindered creative expression. The result is a comprehensive creative ecosystem where imagination flows directly into professional-quality output without the traditional obstacles of technical knowledge, financial investment, or time constraints.​
How Visworld Empowers Modern CreatorsAccelerating Creative Workflows
Time represents the most precious resource for creators balancing content production with audience engagement, business development, and personal growth. Visworld delivers exceptional processing speeds that transform creative timelines: videos generate in as little as 30 seconds, with complex results delivered in under 2 minutes. Image generation completes in 2-5 seconds, enabling rapid iteration and experimentation. This efficiency directly addresses the 55% of creators who prioritize editing, upscaling, and enhancement capabilities in their AI tools.​
Batch processing capabilities further amplify productivity by allowing simultaneous handling of multiple projects without workflow disruptions. Creators can upload dozens of images for enhancement or conversion while working on other tasks, maximizing output volume without sacrificing quality. This operational efficiency proves crucial as 76% of creators report that generative AI has accelerated their business or follower base growth.​
Expanding Creative Possibilities
The true power of AI lies not in replacing human creativity but in expanding what creators can achieve. Visworld embodies this philosophy by providing tools that unlock creative possibilities previously constrained by technical limitations, budget restrictions, or time pressures. The platform’s AI acts as a creative partner, providing fresh perspectives, breaking creative barriers, and enabling innovative thinking.​
Creators report that 81% find generative AI helps them create content they otherwise couldn’t have made. Visworld’s comprehensive feature set directly enables this expanded creativity through eight distinct tools that span the complete creative spectrum. A marketing professional can generate branded video content, create custom illustrations, design avatar personalities, produce professional headshots for team profiles, and enhance product photography—all within one platform using natural language descriptions and simple uploads.​
Breaking Down Technical Barriers
The most profound transformation Visworld enables is the democratization of professional content creation. Traditional video production, professional photography, digital art creation, and image restoration required specialized skills developed over years of training and practice. Equipment costs alone created prohibitive barriers for individuals and small businesses aspiring to produce professional-quality content.​
Visworld eliminates these barriers through an intuitive interface designed for users of all skill levels. Tutorial guidance and tooltips streamline the learning process, enabling first-time users to generate professional results within minutes. No artistic training, video editing experience, or technical knowledge is required—users simply describe their vision in plain language or upload source materials, and Visworld’s advanced AI transforms input into polished output.​
Comprehensive Creative CapabilitiesVideo Generation Suite
Visworld’s video generation capabilities address the explosive demand for video content across social media, marketing, education, and entertainment. The Text to Video feature transforms written scripts into fully animated video scenes with customizable themes, pacing, and visual styles, perfect for creators producing educational content, marketing campaigns, or social media posts. The Image to Video converter breathes life into static photographs with automatic transitions, effects, and background music optimized for social sharing.​
The AI Talking Photo technology represents a breakthrough for creators seeking emotionally resonant content, animating static photos with synchronized lip movement and natural expressions. This proves invaluable for storytelling, testimonial videos, historical content animation, and personalized marketing messages. The Anime to Video feature caters to the growing anime creator community by animating anime-style images with smooth motion effects, supporting character movement, expressions, and background animation.​
Image and Art Creation Tools
Visual content dominates digital communication, with 52% of creators using generative AI for generating new assets like images and video. Visworld’s image generation suite delivers on this need through multiple specialized tools. The AI Image Generator produces unique, high-resolution images from text prompts, supporting diverse artistic styles and detailed customization. The AI Art Generator employs style transfer technology to create original digital artwork across genres including abstract, realism, impressionism, and contemporary styles.​
Professional presentation matters increasingly in digital-first business environments. The AI Portrait Generator produces lifelike, customizable human portraits perfect for social profiles and personal branding. The AI Headshot Generator delivers studio-quality professional headshots with optimal lighting and background options suitable for LinkedIn profiles, corporate directories, and business websites. The AI Avatar Generator enables personalized avatar design with diverse styles spanning cartoon, realistic, and fantasy aesthetics for gaming, social media, virtual identity, and online communities.​
Enhancement and Restoration Technology
Content optimization represents a critical workflow component, with 55% of creators prioritizing editing, upscaling, and enhancement capabilities. Visworld’s AI Image Enhancer provides sophisticated photo restoration and improvement capabilities that enhance resolution, restore fine details, remove noise, sharpen edges, and improve color accuracy. This proves particularly valuable for old photo restoration projects, e-commerce product showcases, and social media content optimization.​
Addressing Creator Priorities and ConcernsQuality and Reliability
Unreliable output quality represents a top barrier to AI tool adoption, cited by 34% of creators. Visworld addresses this concern through consistent delivery of professional-grade visuals and videos that captivate audiences and drive engagement. The platform maintains visual fidelity regardless of input image resolution, making it ideal for professional use cases. Quality remains consistent across all features and output types, ensuring creators can rely on Visworld for mission-critical content.​
Affordability and Value
High costs constitute the primary barrier to AI tool adoption, affecting 38% of creators. Visworld delivers exceptional value through transparent, affordable pricing tiers designed for individuals, small teams, and enterprises. By consolidating eight distinct creative tools into one platform, Visworld eliminates the need for multiple subscriptions, dramatically reducing costs while simplifying workflows. A generous free trial allows creators to test capabilities before committing financially.​
Versatility and Adaptability
Creators don’t rely on single solutions—60% use more than one generative AI tool to improve output quality, experiment with different capabilities, and match the right tool to the right task. Visworld anticipates this need by providing comprehensive capabilities that reduce the need for platform-switching. Whether creating videos, images, art, portraits, avatars, or enhanced photos, creators access professional tools through one unified interface.​
Real-World Impact Across IndustriesMarketing and Advertising
AI-powered content creation has matured into an essential marketing capability in 2025. Visworld empowers marketing professionals to create diverse campaign assets including promotional videos, social media graphics, branded illustrations, product showcases, and personalized content at unprecedented scale. The platform enables hyper-personalization through rapid generation of variants tailored to different audience segments, demographics, and platforms.​
E-Commerce and Retail
Visual presentation drives e-commerce conversion rates, making high-quality product imagery and videos critical business assets. Visworld enables e-commerce businesses to enhance product photos, create demonstration videos, generate lifestyle imagery, and produce branded content without expensive photography sessions or video production budgets. Batch processing capabilities allow simultaneous enhancement of entire product catalogs.​
Education and Training
Educators leverage Visworld to develop engaging visual learning materials spanning animated explainer videos, historical photo animations, illustrated concepts, and interactive content. The AI Talking Photo feature proves particularly powerful for bringing historical figures to life or creating personalized instructor presence in digital learning environments. Content generation speed enables educators to rapidly iterate and customize materials for different learning contexts.​
Content Creation and Social Media
Social media creators face constant pressure to produce fresh, engaging content that stands out in crowded feeds. Visworld addresses this challenge through rapid generation of videos, images, avatars, and enhanced photos optimized for social sharing. The platform’s diverse output types enable creators to maintain varied content calendars without repetition or creative burnout.​
Small Business and Entrepreneurship
Resource-constrained small businesses and startups benefit enormously from Visworld’s comprehensive, affordable approach. A single platform subscription provides all the creative tools necessary for professional branding, marketing, social media presence, and customer communication. This eliminates the prohibitive costs of hiring designers, photographers, and video producers while maintaining professional quality standards.​
The Future of Creative Work
The integration of AI into creative workflows represents not an endpoint but an ongoing evolution. As creative generative AI continues advancing, the distinction between technology and creativity blurs—not because AI replaces human imagination, but because it amplifies human potential. Visworld positions creators at the forefront of this evolution by providing tools that grow alongside technological capabilities while maintaining the intuitive, accessible design that makes professional creation universally achievable.​
Organizations embracing digital transformation in content creation gain competitive advantages through enhanced efficiency, improved collaboration, better audience engagement, cost savings, and scalability. Visworld delivers all these benefits through one integrated platform, positioning users to adapt rapidly to market changes and evolving consumer expectations.​
Join the Creative Revolution
As 85% of creators believe generative AI has positively impacted the creator economy, the question facing modern creators is not whether to embrace AI tools but which platforms will empower their unique creative vision. Visworld answers this question decisively by combining cutting-edge AI technology with comprehensive features, intuitive design, exceptional performance, and accessible pricing.​
The platform invites creators, businesses, educators, marketers, and artists to experience content creation without limits—where imagination flows directly into professional-quality output, where technical barriers disappear, where creative possibilities expand rather than constrain, and where professional excellence becomes universally accessible. This is the promise of Visworld: empowering everyone to visualize their imagination and effortlessly create stunning content that captivates, engages, and inspires.​
In an era defined by digital transformation and creative innovation, Visworld stands as the comprehensive solution that democratizes professional content creation for the next generation of creators shaping our visual culture.
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Company Name: Visworld AI Limited.
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AI Mode in Chrome is easier to use on iOS and Android.

As Chrome enters a new era with AI, we’re making it easier to access AI Mode, our most powerful AI search experience, when you’re on the go in Chrome on iOS and Android. Available today in the U.S., you’ll now see an AI Mode button under the search bar when opening a “New Tab” page in Chrome. This will let you ask more complex, multi-part questions, and then dive even deeper into a topic with follow-up questions and relevant links.

The shortcut for AI Mode in Chrome will also soon be coming to 160 new countries and other languages, including Hindi, Indonesian, Japanese, Korean, Portuguese and more across all your devices, from desktop to mobile.

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Google AI Overviews Crush CTRs: SEO’s 2025 Reckoning – WebProNews

In the ever-evolving landscape of search engine optimization, Google’s rollout of AI Overviews has sent shockwaves through the digital marketing world. Launched broadly in 2024 and expanding into 2025, these AI-generated summaries appear at the top of search results, providing users with instant answers drawn from web sources. But this innovation comes at a cost: a significant decline in click-through rates (CTRs) for both organic and paid search results.
According to a recent analysis by Search Engine Land, AI Overviews are now triggering on more queries than ever, reshaping how users interact with search engine results pages (SERPs). The study, which examined millions of SERPs, found that organic CTRs have plummeted by as much as 32% for top positions since the feature’s expansion. Paid search isn’t immune either, with advertisers reporting drops in visibility and engagement.
The Organic Traffic Plunge
Publishers and content creators are feeling the brunt of this shift. Search Engine Journal reports that the top organic result’s CTR has fallen from 28% to 19% post-AI Overviews rollout, based on an analysis of over 10 million keywords. This isn’t just a minor fluctuation; it’s a fundamental change in search behavior, where users often find what they need without clicking through to websites.
Semrush’s 2025 study echoes these findings, revealing that informational queries—those not tied to specific brands—are hit hardest. For instance, health-related searches now frequently display AI summaries, reducing the incentive for users to visit source sites. As one industry expert noted in a post on X, ‘AI Overviews are stealing clicks from both paid and organic results,’ highlighting the widespread sentiment among SEO professionals.
Paid Search Under Pressure
The impact extends to paid advertising, where AI Overviews are accelerating changes in visibility. A report from Search Engine Land (link) analyzed 21 million SERPs and found that paid click-through rates could decline by 8-12 percentage points, representing a 20-40% relative drop. Industries like retail and finance are among the first to feel the pinch, with AI answers pushing ads further down the page.
Adthena’s data, as cited in the same Search Engine Land article, shows that even short queries, such as 1-3 word medical terms, trigger AI Overviews frequently. This displacement means advertisers must rethink their strategies, potentially bidding higher or optimizing for new formats to maintain visibility.
Industry Reactions and Adaptations
SEO insiders are scrambling to adapt. Neil Patel, a prominent digital marketer, shared on X that companies will start optimizing for multiple platforms beyond Google, given the 45.1 billion daily searches across all search engines. His analysis of SMB clients showed impressions dropping while clicks and CTRs followed suit after the AI Overviews launch.
Strategies emerging include entity optimization and creating content that AI models are more likely to cite. Matt Diggity, another SEO expert, posted on X about six methods to dominate AI platforms in 2025, emphasizing that AI isn’t killing SEO but creating opportunities through better entity understanding in LLMs like ChatGPT and Gemini.
Zero-Click Searches on the Rise
The rise of zero-click searches—where users get answers without leaving Google—is exacerbating the crisis. The Digital Bloom’s 2025 report details how AI Overviews and zero-click features have transformed organic traffic, with some publishers losing half their clicks from late 2024 into 2025. This ‘organic traffic crisis’ is tied to Google’s push for AI-first experiences.
Google’s own Q3 2025 report, as covered by Search Engine Journal (link), claims that AI features are adding searches rather than replacing them, with steady traffic flowing to sites. However, critics argue this overlooks the disproportionate impact on non-featured content.
Shifting Search Economics
For publishers, the economic implications are profound. Search Engine Journal’s piece on AI Overviews’ impact into 2026 warns that organic traffic losses are indicators of a deeper shift in search economics. IAC’s CEO reported in a transcript shared on X that traffic from Google Search declined from 52% to 28%, affecting user engagement across sectors.
Amsive’s insights (link) suggest future-proofing rankings through tactics like optimizing for featured snippets and AI citations. Passionfruit’s blog notes a 34.5% cut in clicks due to AI, offering actionable SEO practices to navigate this.
Navigating the AI-Driven Future
As we head into 2026, SEO.com’s statistics on AI trends reveal widespread adoption, with marketers using AI for content creation and optimization. Their report on Google AI Mode emphasizes protecting visibility in an end-to-end AI search experience.
Posts on X from users like Faizan Javed highlight the potential 20-40% drop in paid CTRs, while Robert Caruso notes massive organic traffic drops. Despite the challenges, Google’s report suggests AI is boosting overall search usage, potentially creating new entry points for savvy marketers.
Strategic Imperatives for 2025
To thrive, industry insiders recommend diversifying traffic sources. First Page Sage’s 2025 CTR report (link) breaks down rates by position, showing how search elements like ads and AI summaries alter user behavior.
Noor Muhammad’s X post stresses that this is a distribution shift, not total loss, with Google still sending billions of clicks daily. However, without click-through data from AI features, measurement remains a challenge.
Long-Term Implications for Digital Marketing
The broader ecosystem is adapting. Seer Interactive’s September 2025 update (link) tracks AI’s impact over the first three quarters of 2025, advising strategy adjustments for SEO and PPC.
Ultimately, while AI Overviews present hurdles, they also signal innovation. As Mario Nawfal posted on X, analyzing 10,000 queries shows websites not featured in AI summaries suffering plummeting traffic, underscoring the need for adaptive content strategies.
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