Yext Launches Research Program to Power the Future of SEO and Marketing Strategy – Business Wire

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Yext Launches Research Program to Power the Future of SEO and Marketing Strategy
New research initiative gives marketers and SEO leaders the insights they need to understand what’s changing, why it matters, and where to focus next.
NEW YORK–(BUSINESS WIRE)–Yext, Inc. (NYSE: YEXT), the leading brand visibility platform, today announced the launch of Yext Research. The new initiative is designed to give marketers and SEO professionals access to the signals, benchmarks, and trends that define how brands are being discovered and trusted in today’s new search era.
“With Yext Research, we will be sharing the real signals that shape visibility. This is about giving marketers and SEO leaders the context they’ve been missing — to see what’s shifting, measure what matters, and make smarter, faster decisions.”
Today, brand discovery happens across AI answers, local listings, reviews, social platforms, and third-party sites. But the systems behind that discovery are not transparent. Marketers lack standard tools to track performance across channels, clear benchmarks for what success looks like, and consistent guidance on what’s changing and where to focus. As the pace of change accelerates, many marketers are left making decisions with incomplete information in an environment that offers few reliable signals.
Yext Research was created to close that gap. Powered by advanced modeling and a continuously refreshed stream of more than 2 billion data points, the program offers insights into how digital visibility is shifting. It’s built to help marketers and SEO leaders understand how individual industries are performing in search and what trends are influencing that performance. Yext Research will regularly publish insights that clarify what is changing, why it matters, and where brands should focus next.
“Too often, marketers are asked to deliver results without a clear view of the broader picture,” said Christian Ward, Chief Data Officer at Yext. “With Yext Research, we will be sharing the real signals that shape visibility. This is about giving marketers and SEO leaders the context they’ve been missing — to see what’s shifting, measure what matters, and make smarter, faster decisions.”
As part of the program, Yext is launching Yext Research Partners, a collaborative model that invites select experts, strategists, and creators to access the Yext dataset and publish independent research. These partners will receive data access, support from Yext’s data science and engineering teams, and the opportunity to explore the questions that matter most to the community, backed by real-world signals at scale.
Andrew Shotland, founder and CEO of Local SEO Guide and one of the most respected voices in the SEO community, will join Yext Research Partners as one of the first advisors.
“Yext is doing something very cool here,” said Shotland. “They’re unlocking access to data that many in the industry have never seen before and putting it into the hands of SEOs who’ve spent years peeling back the layers of the algorithmic onion to better understand and share how search really works. I believe this kind of collaboration has the potential to raise the bar for the entire industry.”
Yext Research builds on the company’s growing investment in visibility and intelligence. Earlier this year, Yext expanded its location and search capabilities by acquiring Places Scout. That acquisition helped power the launch of Yext Scout, an AI-powered search and competitive intelligence agent that provides real-time insights and prioritized recommendations.
Together, these initiatives reflect Yext’s broader commitment to helping brands connect with customers everywhere discovery and engagement happen.
To explore current findings or express interest in becoming a Yext Research Partner, visit yext.com/research.
About Yext
Yext (NYSE: YEXT) is the leading brand visibility platform, built for a world where discovery and engagement happen everywhere — across AI search, traditional search, social media, websites, and direct communications. Powered by over 2 billion trusted data points and a suite of integrated products, Yext provides brands the clarity, control, and confidence to perform across digital channels. From real-time insights to AI-driven recommendations and execution at scale, Yext turns a brand’s digital presence into a competitive advantage. Thousands of leading brands rely on Yext to stay visible, stay ahead, and grow. To learn more about Yext, visit Yext.com or follow us on LinkedIn and X.
Forward-Looking Statements
This press release includes “forward-looking statements” including, without limitation, statements regarding Yext’s expectations, beliefs, intentions or strategies regarding Yext Research and Yext Research Partners, including expected benefits to Yext’s customers. These statements are based upon current beliefs and are subject to many risks and uncertainties that could cause actual results to differ materially from these statements, including, among others, the risk that the features and benefits described in this release are not realized and whether all offerings and capabilities discussed in this release will be available as and when stated in this release. All forward-looking statements are based on information available to Yext on the date hereof, and Yext assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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One of the only Android TV 14 updates so far has been paused – 9to5Google

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Google TV has taken the focus of Android TV for the most part, including with major OS upgrades slowly vanishing from the older experience. Walmart recently rolled out one of the only Android TV 14 updates to date to some of its older devices, but has since pulled the update.
Following updates for its Google TV-powerd streamers, Walmart started rolling out an Android 14-based Android TV update to its 2021 streaming device. The update seems to have gone fine for most people, though a handful did apparently run into issues that left the device partially broken (or with broken features).
That’s more than enough reason to press pause, which Walmart seemingly has done. Users found that the Android TV 14 update for Walmart’s streamer is no longer available for download, and there’s been no communication around when it might return, leaving devices that hadn’t already been updated stuck on Android 12.
This isn’t unprecedented. Google also had to pause the Android 14 update for the Chromecast with Google TV a few months ago, and only started rolling it out again this week.
But this is still notable, as Walmart had released one of the only Android 14 updates for Android TV, and now we’re without it again. Hopefully, though, Walmart will push out a fixed update sooner than later.
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The State Of AI In Marketing: 6 Key Findings From Marketing Leaders – Search Engine Journal

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Download your cheat sheet and checklist to start building content that works harder.
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
In this actionable session, Nick Gallagher, SEO Lead at Conductor, as he gives you actionable SEO guidance in this new era of search engine results page (SERPs).
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
This template is your no-nonsense roadmap to a flexible, agile social media strategy.
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, workflows, KPIs, and future investments.
AI is being rapidly implemented, but that doesn’t mean it’s being used effectively.
The current lack of clear benchmarks and data about AI usage has meant that everyone has been operating in the dark.
This led us to create our first State Of AI In Marketing report, so that chief marketing officers and marketing decision-makers can have insights to make better informed decisions as they navigate the fast-moving developments in our industry.
We asked eight key questions about generative AI in marketing to a selection of U.S.-based decision-makers and leaders.
We got 155 responses from mostly senior marketers, directors, and C-suite to offer fresh insights into how industry leaders perceive AI, and how they are using AI right now.
While some marketers are unlocking major gains in efficiency, others are struggling with poor output quality, lack of brand voice consistency, and legal uncertainties.
Our whitepaper presents their responses, broken down across five core themes:
Whether you’re leading a team or building a roadmap, this report is designed to help you benchmark your AI strategy to make confident decisions as our industry moves at an unprecedented pace.
Over 83% of marketers said ChatGPT has positively impacted their efficiency or effectiveness.
But it’s not the only player: Tools like Gemini, Perplexity, Claude, and Canva AI are also making their mark, with many marketers assembling AI “stacks” that combine different strengths across platforms.
Unsurprisingly, the most impact in marketing so far among our respondents is based around content, where 64.5% experienced value with content creation, 43.9% with content optimization, and 43.9% with idea generation.
However, AI is not replacing creativity; it’s augmenting it. Marketing teams are using tools to speed up, optimize and break through creative blocks, not to replace human insight.
The report also shares other key areas where AI has delivered the most value to those surveyed.
The majority of respondents (76.8%) cited time savings as the biggest improvement since adopting AI.
To enhance productivity and efficiency, marketers are gaining hours back to relocate their time to more strategic work.
While operational efficiency is clearly impacted, strategic metrics like customer lifetime value, lead quality, and attribution remain largely unchanged.
In other words, AI is streamlining how we work, but not necessarily improving what we deliver without human oversight and a sound strategy.
More than half (54.2%) of respondents identified inaccurate, unreliable, or inconsistent output quality as the biggest limitation in using AI for marketing.
This highlights a central theme that AI still requires substantial human oversight to produce marketing-ready content.
The most cited concern about AI’s rise in marketing wasn’t job loss; it was the risk of misinformation.
A full 62.6% of respondents flagged AI-generated misinformation as their top worry, revealing the importance of trust, accuracy, and reputation for AI-powered content.
The report also highlights the other areas of concern where marketers are experiencing limitations and inefficiencies.
Marketing decision-makers surveyed are prioritizing AI investments where value has already been proven. The report breaks down how much of that investment is across analytics, customer experience, SEO, marketing attribution, or content production, amongst other areas.
The report findings also indicate whether and how our respondents restructured to accommodate AI within their organization.
Possibly the most insightful section is where respondents gave their thoughts into what would be AI’s biggest impact on marketing over the next 12 months.
Many expect a content explosion, where the market is flooded with AI-generated assets, raising the bar for originality and quality.
Others foresee a reshaped search industry and reduced roles, with an emphasis on those who don’t embrace AI getting left behind.
But, not all forecasts are negative. Several marketers believe AI will level the playing field for small businesses, increase access to high-quality tools, and empower individuals to do the work of many.
You can find many more comments and predictions in the full report.
Right now is one of the most challenging times our industry has faced, and marketing leaders have hard decisions to make.
Hopefully, this whitepaper will help to shed light on how and where leaders can move forward.
In the report, you can find:
Download the full AI in marketing survey report to make confident decisions in your AI implementation strategy.

Featured Image: Paulo Bobita/Search Engine Journal
Shelley Walsh is the Content & SEO Strategist at SEJ & produces IMHO, a show where experts offer their opinions …
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advancreative Unveils Free 12-Step Industrial SEO Strategy to Turn Manufacturing Websites into Lead-Generating Machines – Kalkine Media

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Advancreative announced the launch of Industrial SEO Strategy Guide, a comprehensive, no-cost roadmap that empowers marketing managers to climb Google rankings
STOW, OH, UNITED STATES, June 24, 2025 /EINPresswire.com/ — Advancreative announced the launch of its Industrial SEO Strategy Guide, a comprehensive, no-cost roadmap that empowers marketing managers at manufacturing and B2B industrial firms to climb Google rankings, attract qualified clients, improve their industrial web design and convert traffic into RFQs.
“Our clients are under pressure to prove marketing ROI, and search engine optimization (SEO) is the highest-return channel when it’s done right,” says Julie Stout, Founder and Creative Director of advancreative. “This guide distills our proven 12-step methodology into a practical playbook any industrial marketer can execute—without a large agency retainer.”
The new resource builds on advancreative’s decades of industrial SEO marketing success, offering step-by-step instructions in areas from boosting visibility to generating organic traffic and turning post-tradeshow buzz into pipeline gold.
“We went through several marketing companies before we went to advan, and they were never able to boost our website, boost our exposure the way advan has,” says Brian Swain, president of PlastiWin Capital Equipment in Cleveland, Ohio.
Key Features of the Industrial SEO Strategy
Businesses who participate in the advancreative 12-Step Industrial SEO Strategy will receive:
Comprehensive Competitor Audits to identify and outpace rival rankings
Reverse-Engineering SEO Wins with actionable checklists
Brand-Building Templates & Tools for stronger corporate authority
Technical SEO Roadmap that keeps websites fast, compliant, and crawler-friendly
Marketing Automation Tactics tailored to industrial buying cycles
Tradeshow SEO Playbook to squeeze maximum ROI from every event
The guide also illustrates the benefits of advancreative’s complementary services—strategy and brand development, website and email marketing, social and paid campaigns, product-launch support, platform integration, and advanced analytics—giving companies a clear path to integrated growth.
“Industrial buyers are digital-first. With this guide, we’re handing manufacturers the exact framework we use to drive triple-digit organic growth for our clients,” Stout adds. “It’s time for every industrial business to have a website and a marketing strategy that works as hard as the shop floor.”

Julie Stout
advancreative
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Google Updates Service Area Business Guidelines Don't Add Countries Or States – Search Engine Roundtable

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Google Maps
Google updated its service areas business guidelines help document to add “Do not add countries or states as a service area.” Google also updated numerous parts of the document. But the big thing here is that you should not add states or countries to your service area lists, it is not designed for that.
This change was spotted by Stefan Somborac who posted about the details on X – he said, “Google just updated the rules for Business Profile service areas.”

This adds to the existing guideline: "…boundaries of your profile’s overall service area shouldn’t extend farther than about 2 hours of driving time from where your business is based."

The word "about" gives the guideline a bit of flexibility.

The new rule is rigid.

2/4 pic.twitter.com/ZleYUsS3bZ
He shared some examples of this:

Fun case: This marketing agency services 19 countries!

4/4 pic.twitter.com/GZax1PHVQX
Here is a diff of the old and new document, so you can compare:
Doc Diff
Forum discussion at X.
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This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube’s ToS.

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Digital Silk Helps Miami Brands Adapt SEO Strategies for AI Search with Conversational Optimization – TradingView

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Digital Silk Helps Miami Brands Adapt SEO Strategies for AI Search with Conversational Optimization  TradingView
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WPP and Vercel Expand Partnership to Accelerate AI-Powered Digital Experience Craft – Little Black Book | LBBOnline

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​WPP, a world leader in marketing services, and Vercel, the complete platform for the web, today announced an expansion of their global strategic partnership to bring Vercel’s pioneering AI technologies – v0 and AI SDK – to WPP teams and their clients.

This first-of-its-kind partnership will bring the creativity and agility of vibe coding – a style of programming that uses natural language prompts to assist with the coding process – to WPP teams worldwide, accelerating digital experience design and enabling more people to create at the moment of inspiration through simple text prompts and AI applications.

Today’s brands face the constant pressure of creating engaging, personalised apps and websites that meet ever-increasing consumer expectations and drive results quickly. Traditional web and digital development can be a complex and time-consuming process, often hindering time to market.

With Vercel’s AI tools, creatives at WPP can now design, prototype, test and deploy digital experiences at speed. Users provide v0 – an AI-powered tool to help developers create digital elements – with a text-based description of a desired production-grade component, website or complete application. Vercel’s AI models then analyse the description and generate the corresponding code, which can be refined, customised and seamlessly integrated into existing digital experience projects. This means that even teams without coding expertise can create beautiful and high-performant online experiences and craft digital marketing campaigns with greater precision. Teams will also have access to AI SDK, an open-source library that provides developers with the tools they need to build AI-powered products and agents.

According to WPP’s internal pilots and a network-wide Vercel v0 hackathon held earlier this year, the use of Vercel technologies in experience design processes has the potential to increase the development efficiency of the production of apps and websites by up to 25%1, liberating teams to focus on the truly creative aspects of the digital experience, including crafting compelling narratives, mapping intuitive user flows and creating standout visual designs.
The expanded partnership will also give WPP priority access to new Vercel product releases, an advisory role in Vercel’s future roadmap, and provide targeted joint investment into new product development, integrations and innovation within WPP Open, WPP’s AI-enabled marketing services platform.
​Stephan Pretorius, chief technology officer of WPP, said, “At WPP, we’re committed to providing our talent with the best tools and technologies available to unleash their creativity. The adoption of Vercel’s AI-powered tools will dissolve the traditional boundaries between functions, enabling our teams to move from prompt to prototype at speed. This autonomy empowers our people to ideate, build, test and deploy ground breaking digital experiences that champion creative craft and connect with consumers online, ultimately delivering superior results for our clients.”

Malte Ubl, chief technology officer of Vercel, said, “Iteration velocity is essential to shipping the best digital experiences. AI SDK helps WPP engineers quickly build the next generation of agentic AI, and v0 is empowering WPP designers to bring their ideas to life in minutes instead of months. Build the feature, not just the spec. Create the UI, not just a concept. Develop an agent, make customers more efficient. This newfound speed will be transformational to how WPP clients engage with their consumers. We look forward to partnering with WPP to unlock new levels of agility for one of the most powerful creative engines on the planet: agencies.”

This announcement follows WPP’s increased £300m annual investment in AI, data, and technology and launch of the company’s global B2B AI-powered brand campaign, Transforming How We Create.

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Power of AI Face Swap: A Creative Revolution in Digital Media – BizzBuzz

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Explore how AI face swap technology is transforming content creation—from viral memes to professional video production—with speed, realism, and creativity.
Power of AI Face Swap
24 Jun 2025 8:51 PM IST
Amid the busy digital world today, content generation is proceeding at a faster pace than it used to. Marketers and influencers, meme designers and video editors, people are looking for all the tools that can help them save time while being creative. A game-changer that is taking the world by storm is the so-called AI face swap technology, which combines artificial intelligence and facial transformation in a highly natural fashion.
As one of the best platforms offering this advanced service, AI Face Swap is easy to use, adjustable, and provides high-quality results. Whether you want to experiment with a funny GIF or professional videos that need editing, the platform offers a straightforward process with stunning results.
What Is Face Swap Technology?
This face swap technology rests on modern machine learning algorithms that are capable of finding the facial features in photographs/videos and substitute them with another face, keeping the natural facial expressions, lighting, and body motion. The users, with the help of a face swap AI tool, can remake movie scenes, come up with awesome memes, or customize the media in some never-before-imagined ways.
The current face swapping based on AI has developed much relative to the editing tools. It can change faces with astonishing accuracy, maintaining the realism of the original material.
Why AI Face Swap Is Gaining Popularity
There are several reasons why AI-based face swap tools have exploded in popularity:
1. Accessibility and Simplicity
Thanks to user-friendly platforms like free face swap, even those with no prior editing experience can generate stunning facial transformations in seconds. No need for advanced software or design skills.
2. Content Personalization
Through face swap AI, one can make customized marketing material that will make birthday videos more interesting to watch and also engage the viewer by using customized content.
3. Social Media & Entertainment
The life blood of social media participation is GIFs and memes. Software such as GIF face swap allows the user to quickly edit a still or animated post, making it shareable and worth sharing.
4. Video Production & VFX
To the content creators, YouTubers and short filmmakers, the video face swapping feature in the scenes by the actors is time saving and does not require expensive VFX packages to effect this action on the actors.
How AI Face Swap Works
The backend process of an AI face swap tool typically includes:
• Facial Recognition: The AI identifies salient structures which comprise eyes, mouth, nose and the end of the jaw.
• Mapping & Alignment: It then projects the new face on to the target matching the angles and lighting.
• Blending: Finally, the AI blends skin tone, texture, and expression to make the swap seamless.
The result? A highly realistic and dynamic transformation that appears natural to the viewer.
Use Cases for AI Face Swap
These are the new and interesting applications of AI face swapping in various areas of work, enhancing creativity through face replacement.
Entertainment & Media
Feeling like putting yourself in the middle of the movie you like the most? Video face swaps allow fans to re-shoot some of the most famous scenes and post them to TikTok or Instagram where they have a chance to be seen by millions of people.
Social Media Trends
Face swap challenges, animated reactions, and parody content using GIF face swap are dominating TikTok, Reels, and Shorts.
Digital Marketing
With the face swap AI, savvy marketers can personalize the ads using celebrity faces, influencers, or other customers, which is memorable and clickable content.
Education & Research
AI face swapping also plays a role in behavioral research, face recognition testing, and identity anonymization in academic settings.
Advantages of Using AI Face Swap
Let’s take a closer look at why platforms like AI Face Swap are winning over creators worldwide:
Speed and Efficiency
Manual editing can take hours — AI face swap does it in seconds. This efficiency is a game-changer for creators on tight deadlines.
High-Quality Output
The quality is realistic to the point where sometimes it is hard to pinpoint which picture is the original one and which is the swapped face on the output of video face swap.
Cross-Platform Compatibility
The platform accepts diverse format such as individual pictures, GIF face swap, and long videos.
Privacy and Security
On most good websites such as AI Face Swap, they do not keep your uploads so their user data remains responsible.
How to Get Started with Free Face Swap
Here’s how simple it is to use a free face swap tool:
1. Upload Your Images or Video – Choose a source file and the face you want to insert.
2. Let the AI Do the Magic – The platform uses advanced algorithms to analyze and swap faces.
3. Download Your New Content – Share it directly on social media or save for later use.
No special skills required, no downloads needed — just smart AI at your service.
Things to Consider Before Using Face Swap AI
Though being fun and powerful, these are a couple of moral and practical notes that should be kept in mind:
• Consent: Always use images and faces you have permission to use.
• Realism vs. Deception: Ensure your content is not misleading or used to impersonate.
• Respect Platform Policies: Such platforms as social media sites might have limitations on edited material.
Using AI face swap responsibly ensures it remains a creative tool, not a controversial one.
Real-World Success Examples
Viral Comedy Skits
Popular TikTok creators use face swap AI to act as multiple characters in a single scene — driving up likes and shares.
Marketing Campaigns
E-commerce brands have successfully used video face swap to demonstrate their products in a more personalized and engaging way.
Personalized Gifts
Customized face-swapped birthday cards or animated greetings using GIF face swap are becoming popular on Etsy and digital gifting platforms.
Future of AI Face Swap
With advancements in the field of generative AI, the face swap AI sector will become more realistic, secure, and accessible to a broader audience. New technology, which was once a novel idea, is quickly becoming a mainstream tool for not only art creators but also developers. It may only take us a short time to witness real-time face swapping in live streaming services, full-scale cinematic films using AI-generated avatars, and face swapping in a VR/AR immersive environment.
It is not just that these innovations will redefine digital storytelling, but they will also broaden the horizons of virtual interaction. Media applications like AI Face Swap are leading this transformation, allowing users to create, experiment, and express themselves in ways we could not have otherwise imagined. By keeping pace in the domain, content developers are reaching an age of entertainment, promotion, and expansion in digital art, such as never before, by adopting these tools.
Conclusion
Face swapping started as a frivolous trick, something that one would employ to get some instant comical relief, or some absurd, askew updates on social media. Nevertheless, AI has evolved into a valuable tool for digital creation and expression. Whether these are those that create memes and YouTubers, digital marketers or any other individual, the application of face swap technology is as simple and effective as it is to personalise content like never before. With just a several clicks, one can apply the effects to a picture, GIF, or video file and make them extremely lifelike and accurate. They are an excellent addition to entertaining content with social conversation or to a video that is not complete yet, and their face swapping. Is one also ready to commence? A free face swap tool is waiting for you, and no words can express just how much fun you will have.

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