Boost Your Rankings: Best Guest Blogging Tips For SEO Success In 2025 – Business Connect India
Boost Your Rankings: Best Guest Blogging Tips For SEO Success In 2025 Business Connect India
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Boost Your Rankings: Best Guest Blogging Tips For SEO Success In 2025 Business Connect India
source
Google updated the directions interface within Google Search. Now the drive (car icon), trains (train icon) and buses (bus icon) are in expandable menus, as opposed to tabs at the top of the “Get there” search results section.
I am not sure if this is more than a user interface update or if there is a functionality change but here is what it looks like now:
This change was spotted on Monday by Shameem Adhikarath who posted a before and after on X:
Old look pic.twitter.com/P1jvLDyEGX
— Shameem Adhikarath (@shemiadhikarath) June 23, 2025
Old look pic.twitter.com/P1jvLDyEGX
Forum discussion at X.
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AI-powered platform, Podsqueeze has launched a new free tool designed to help creators make their shows easier to find on search engines with zero technical know-how required.
The new Podcast SEO Optimizer aims to tackle one of the biggest challenges podcasters face: discoverability.
According to João, co-founder of Podsqueeze, many creators underestimate how often people use search engines like Google, YouTube and Spotify to find new shows.
“Many podcasters don’t realise that most listeners find new shows by searching on platforms like Google, YouTube, Spotify, and other podcast directories, even more than through social media or friend recommendations,” João explained.
Podsqueeze’s free Search Engine Optimizer offers a simple, automated way to tackle podcast SEO without needing specialist skills or software. The tool analyses an episode’s content, pulls out dozens of relevant keywords, and uses a custom algorithm to score them based on search volume, competition and audience engagement.
Podcasters then receive keyword recommendations, plus instant suggestions for optimised episode titles and descriptions using the best-performing terms.
João added: “The truth is, there’s no search engine optimisation without understanding keywords. Every SEO strategy starts with keyword analysis and competitor research, so we built a tool that takes care of that for your podcast.”
The goal is to make effective podcast SEO accessible to all podcasters, regardless of budget or experience. Podsqueeze says the Podcast SEO Optimizer fits with its mission to build simple, innovative tools that support independent creators and help shows reach wider audiences.
The tool is free and does not require users to create an account. It is available now at the Podsqueeze website.
Google has released updates to its Gemini 2.5 suite of artificial intelligence models, detailing stable releases, new offerings, and pricing changes.
Model releases
The company announced that Gemini 2.5 Pro and Gemini 2.5 Flash are now generally available and deemed stable, maintaining the same versions that had previously been available for preview. In addition, Google introduced Gemini 2.5 Flash-Lite in preview, providing an option focused on cost-effectiveness and latency within the Gemini 2.5 product line.
Gemini 2.5 models are described as "thinking models" capable of reasoning through their processes before generating responses, a feature that is expected to enhance the performance and accuracy of the tools. The models allow developers to manage a so-called "thinking budget", granting greater control over the depth and speed of reasoning based on the needs of individual applications.
Gemini 2.5 Flash-Lite
Gemini 2.5 Flash-Lite is intended as an upgrade for customers currently using previous iterations such as Gemini 1.5 and 2.0 Flash models. According to the company, the new model improves performance across several evaluation measures, reduces the time to first token, and increases decoding speed in terms of tokens per second. Flash-Lite is targeted at high-volume use cases like classification and summarisation at scale, where throughput and cost are key considerations.
This model provides API-level control for dynamic management of the "thinking budget." It is set apart from other Gemini 2.5 models in that its "thinking" function is deactivated by default, reflecting its focus on cost and speed. Gemini 2.5 Flash-Lite includes existing features such as grounding with Google Search, code execution, URL context, and support for function calling.
Updates and pricing
Google also clarified changes to the Gemini 2.5 Flash model and its associated pricing structure. The pricing for 2.5 Flash has been updated to USD $0.30 per 1 million input tokens (increased from USD $0.15) and USD $2.50 per 1 million output tokens (reduced from USD $3.50). The company removed the distinction between "thinking" and "non-thinking" pricing and established a single price tier, irrespective of input token size.
In a joint statement, Shrestha Basu Mallick, Group Product Manager, and Logan Kilpatrick, Group Product Manager, said: "While we strive to maintain consistent pricing between preview and stable releases to minimize disruption, this is a specific adjustment reflecting Flash's exceptional value, still offering the best cost-per-intelligence available. And with Gemini 2.5 Flash-Lite, we now have an even lower cost option (with or without thinking) for cost and latency sensitive use cases that require less model intelligence."
Customers using Gemini 2.5 Flash Preview from April will retain their existing pricing until the model's planned deprecation on July 15, 2025, after which they will be required to transition to the updated stable version or move to Flash-Lite Preview.
Continued growth for Gemini 2.5 Pro
Google reported that demand for Gemini 2.5 Pro is "the steepest of any of our models we have ever seen." The stable release of the 06-05 version is intended to increase capacity for customers using Gemini 2.5 Pro in production environments, maintaining the existing price point. The company indicated that the model is particularly well-suited for tasks requiring significant intelligence and advanced capabilities, such as coding and agentic tasks, and noted its adoption in a range of developer tools.
Google highlighted a range of tools built on Gemini 2.5 Pro, including offerings from Cursor, Bolt, Cline, Cognition, Windsurf, GitHub, Lovable, Replit, and Zed Industries.
The company advised that users of the 2.5 Pro Preview 05-06 model will be able to access it until June 19, 2025, when it will be discontinued. Those using the 06-05 preview version are directed to update to the now-stable "gemini-2.5-pro" model.
The statement concluded: "We can't wait to see even more domains benefit from the intelligence of 2.5 Pro and look forward to sharing more about scaling beyond Pro in the near future."
1) Our biggest learning in this exercise was our findings that
“People now prefer to read messages via WhatsApp over email.”
That’s a very important and critical input for our business. e-Mail is generally confined to laptops and office-based scenarios whereas WhatsApp is a mobile-driven messaging system and in today’s world when people are on the move all the time, communication on the fly is very important.
Therefore this transition was definitely not unexpected. But now once we’ve realized through our campaigns it makes a hell of a lot more important that we really focus on this aspect and start building our messaging which is more of WhatsApp oriented which will really deliver on time and reach the customer’s inbox right away.
2) The second most important observation that we found on WhatsApp was “The messaging was more direct as opposed to email which was more indirect.”
What I mean by direct messaging was the responses were more in terms of decision making or action-oriented. For example: let’s meet or lets discuss on a call or when can we start with this project or when can we connect to discuss this further. Whereas on e-mail it was more of OK send us more information. Can you send me some examples of your work? So these are more indirect.
So with WhatsApp what the observed was people were more eager, more action-oriented when it came to messaging via this medium. Therefore it also helped us in speeding up communication and decisions on projects. Isn’t that powerful?
3) The very fascinating aspect of WhatsApp is it’s ability to immediately notify you that whether your messages have been sent, whether they’ve been received and when that read using those gray and blue checkmarks, right?
Now this is so powerful as a business to understand ,who is reading your messages, who is ignoring them, what times they’re reading those messages this become such an important data as a business to know and categorize the customers on what kind of content has been read when it’s been read, who is reading it. And then you can realign or re-categorize your content to send out specific content to specific groups at specific times so that you can really develop an engagement and again improve on your decision making Get your customers so engage they want to talk to you.
So using this WhatsApp platform we have were able to understand and learn a lot of things.
The learning is always on and you are really learning new fascinating aspects using this program which we will keep on sharing with you in the coming days and months.
If you have any questions or suggestions for us, please write to us on the email @ business@zoomyourtraffic.com or in the comments section below.
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Here are the top 5 suggestions:
1. Define your SEO objectives? – Traffic, Lead Generation, Branding
2. Based on the objective – choose the right keywords to focus.
3. Build engaging content on your website around those keywords. Remember – engaging is the keyword. Don’t stuff keywords in your content, write naturally to engage the visitor and get him to click on other tabs, pages or calls to action.
4. Make sure you have Google Console and Google Analytics or other web tracking utility set up on your website. This will tell you how Google is looking at your site (Console) and how users are looking at your site (Analytics)
5. Keep enhancing your content, refine keywords, use paid marketing wherever needed to deliver on your business objectives.
Money Keyword video link: https://youtu.be/pXo2SWq6b8k
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In this #TechKnow Blog you will know about how to track traffic and leads from Google:
Question:
How can I track the number of people that are visiting my website from search engine?
Below is brief about the answer to the question.
For detail explanation please watch the video.
Answer this question:
The easiest way is to install Google Analytics code on your website that will tell you not just how many visitors came in but where they came from, what did they do on your website, whether they took any action on your buttons, forms, email or phone links and lot more.
There are more sophisticated tools like Moz as well but for beginners, GA is a great start.
Hope this blog was helpful to you.
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Question:
What are the money keywords in SEO?
Answer:
Below is brief about the answer to the question.For detail explanation please watch the video.
Any keyword that generates a relevant click through to your page is a money keyword.
This is in opposition to popular belief that keywords that are highly searched are the money keywords. This may be true for some business domains/verticals.
However, the real game is not bringing in traffic to the website, but to get them to pay for your service or inquire for a future purchase. That is where money changes hands and hence always keep a watch on keywords that bring “relevant traffic” as opposed to “a ton of traffic” to your website.
Example: “latest iPhone X ” may generate a ton of traffic for my iPhone franchise website but am not sure why that search was fired for – did the visitor want to know features or wanted to compare with older versions or wanted to buy that phone. I will get mixed traffic although a lot of it.
Instead, if someone fires in “exchange offer for iPhone X” – does that ring a bell? Does it clearly tell that the visitor is looking for options to buy (rather exchange his phone for another one) – this is money and hence a money keyword? This may have lower traffic volume but highly relevant and targeted.
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In this ever-changing online world where things changed over six months.
What approach should be taken to be able to grow the online business sustainability?
Very
interesting question and to that my answer was If we takes care of
these 3 aspects, we would be able to build a sustainable and stable
business over the long term.
Let’s see what they are.
1. Intent:
In the online world, a billion searches are happening every day for
various reasons. For example, you are an online store selling mobile
phones what could be the more pertinent search for you? An iPhone
history our latest iPhone X Model which is more relevant for you? The
second one Right? Which means understanding the context of what that
search is so important for your business.
Because if I were to optimize for iPhone history which has been searched 10K times. It’s not going to bring your business. It just going to bring me traffic where people are trying to search for the iPhone history.
You want people to buy from you, Right? Therefore, capture the intent of the keywords being typed in and then optimize your online presence for that intent. That will always deliver relevant traffic for you and relevant traffic means business.
2) Content:
Once you’ve established intent on the search. You must quickly able to position the content that addresses that specific intent. So if in the previous example: latest iPhone X model Right? The content should be positioned to show various versions of the model, colors & specifications & everything that the user wants to know when he is making that final decision. What’s more? There should be also things like giving him comparisons to other models so that he can make an informed decision and at that place itself.
If he has a query, he should be able to connect with you as well. So positioning that content is so very important. So you understand the intent then you position your content to be able to convert that relevant traffic into an engaged one.
3) Engagement & Enablement:
The part of the content was to ensure that you create your content in such a way that the user remains engaged on your website or your online presence. So there are some questions, he is talking to you, looking at videos, reviews. He is able to ask questions. It’s all engagement.
And
once you’ve got him engaged you have to be able to give him the power to
make those buying decisions and to be able to simplify his buying
experience. So you have an e-commerce facility on your website so he can
make that purchase decision. You have a facility where he can request a
quote, he can compare models, and you can give him offerings of
accessories along with his purchases.
All that is enablement for the customer to make that buying decision.
So if you go through this root INTENT | CONTENT | ENGAGEMENT WITH ENABLEMENT
Irrespective of whatever happens in the online world, technology will change, the competition will increase, and search engines will go up and down. But you are directly targeting the customer. If we do that then that is no harm to business your business would always remain stably sustainable. Yes, you will have to make those changes. You will have to adapt to changing new technology and environment.
But the primary focus is the customer. So if you really understand your customer, you will be able to deliver long term business for your customers and grow your online business.
I hope this blog was helpful. If you have any questions please write to us on the email is shown on your screen.
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In this #TechKnow Session Parveen explains, how can you identify the keywords that are sending paid traffic to your site?
Why do you want traffic to your website?
• Leads and Sales/Subscribers
• Traffic Branding
• Higher Visibility
Based on answers to those points – a strategy can be formulated to attract traffic for your website.
In any case please develop profiling of audience you’d like to address/target
Profiling Aspects
• Gender
• Age
• Interests
• Geography
• Profession
• Value Aspects
What is in it for them from your website?
How are you different from the competition? or you are unique?
Why should a visitor come to your site? also, come back later again?
What impression do you want to create on visitor while leaving?
Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com
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