Newell Brands, which includes such brands as Sharpie, Rubbermaid, Coleman and Yankee Candle, is accelerating its content creation process, using generative AI to bolster omnichannel marketing and creative across social media, e-commerce and more. 
The company is expanding its relationship with Adobe, now using its Firefly, Workfront, Experience Manager and Express platforms as part of an effort to deepen engagement with consumers and retail partners. 
Melanie Huet, co-CEO of the company’s home and commercial segment, said in a statement that Newell sought a solution that could help create an ecosystem that would enable faster and higher-quality content creation on a global scale. 
Also read: How Newell and other brands are embedding AI to accelerate product development
By doing so, Newell has been able to integrate its marketing technology stack to deliver five times more content than previously possible and create new efficiencies while improving brand communications, she added. 
The investment will optimize the company’s end-to-end content creation process, from planning to development to activation and measurement. It will enable Newell teams to scale content production by streamlining content resizing for different digital channels or swapping out backgrounds for various regions and marketing campaigns.
Newell will also have the ability to create customized gen AI models trained on proprietary assets, helping to maintain brand standards. By using templates with built-in brand guidelines created by Newell, employees will be able to more easily produce content for specific channels.
Newell accelerated content production for Paper Mate packaging by 75%, shortening time to market. 
A Newell team in Latin America created a style guide with approved logos, colors, fonts and templates, improving the production process for Oster social content by 33% and reducing the time it takes to create 52 assets from 12 hours down to eight.
In 2023, Newell took the jump into end-to-end AI-powered optimization as it faced the choice of either clinging to the embers of outdated technology and facing a mountain of tech debt, or staying ahead in a competitive marketplace, Huet previously told CGT. 
At the core for Newell, however, AI is not a replacement for human effort but an accelerant, Huet has emphasized.

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By Chris Dreyer Edited by Chelsea Brown Feb 4, 2025
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As we enter 2025, the digital marketing world is evolving at a rapid pace, and staying ahead means understanding the latest trends and statistics shaping the industry. Whether it’s leveraging the explosive growth of mobile traffic or tapping into the potential of influencer marketing, these insights can help you create smarter, more impactful strategies for your law firm.
The digital advertising market is booming. Valued at $667 billion in 2024, it’s on track to surpass $1.5 trillion by 2030, with an annual growth rate of 13.9%. Despite this incredible growth, nearly 47% of businesses still don’t have a digital marketing strategy — leaving plenty of room for firms already ahead of the curve to carve out their niche.
On top of that, the number of internet users is set to reach nearly 6 billion by 2027, offering an unprecedented opportunity to connect with potential clients online.
Related: 5 Digital Marketing Tips for the Legal Niche From a Lawyer
Mobile devices now account for over 63% of all website traffic, a statistic that underscores the importance of optimizing your website for mobile users. However, desktop traffic still makes up 39.76%, so don’t neglect those users either. A responsive, user-friendly website is essential to capturing both audiences.
Email marketing remains one of the most effective tools for connecting with potential clients. The ROI speaks for itself — businesses earn an average of $36 for every dollar spent, with some reports showing returns as high as $42. That’s a staggering 3600-4200% ROI.
Even more compelling, 88% of email users check their inbox multiple times a day, giving you a prime opportunity to engage with your audience and drive conversions.
If your law firm isn’t making SEO a priority, you’re missing out on one of the most powerful tools for attracting new clients. An astounding 93% of all online experiences begin with a search engine, and with over 3.5 billion searches happening on Google every day, the potential to grow your firm’s visibility and client base is enormous.
Unlike traditional advertising, SEO isn’t just about being seen — it’s about being found by the right people at the right time. When done correctly, SEO helps connect your firm with prospective clients actively searching for the legal services you provide. In fact, SEO is 1,000% more effective at driving traffic than organic social media, making it an essential component of any successful marketing strategy.
To stand out in this competitive space, focus on creating high-quality, relevant content tailored to your specific practice areas and audience. Answer common legal questions, provide insights into complex legal topics, and highlight your firm’s unique competencies. Incorporating targeted keywords, optimizing meta descriptions and improving site speed are all crucial elements of a strong SEO strategy.
Additionally, local SEO is critical for law firms. By optimizing for location-specific searches, such as “personal injury attorney near me,” you can ensure your firm appears in front of clients who are ready to take action.
Investing in SEO isn’t just about increasing traffic — it’s about building credibility, fostering trust and positioning your law firm as the go-to choice in your market.
Related: Drive Demand For Your Brand With These 5 Proven Digital Marketing Strategies
Social media advertising is on the rise, with global ad spending projected to surpass $255 billion in 2025. For law firms, this presents an incredible opportunity to connect with potential clients and build your brand presence. Platforms like Instagram, which has over 200 million business accounts, offer a unique way to showcase your law firm’s personality, share valuable insights and engage with your audience through visually appealing content.
Facebook, on the other hand, remains one of the most cost-effective platforms for law firms. With an average conversion rate of 8.78% and a declining cost-per-lead, it’s a powerful tool for reaching new clients and driving results without breaking the bank. Whether it’s promoting legal services, sharing client success stories or highlighting your firm’s skillset in specific practice areas, Facebook offers an affordable and effective way to generate leads and build trust.
By incorporating strategic advertising on these platforms, your law firm can not only increase visibility but also connect with the right audience at the right time. Staying ahead of these trends in social media advertising ensures your firm remains competitive and hopefully even goes viral.
Google Ads remains a cornerstone of paid advertising, offering an average ROI of 200%. Metrics like cost-per-click (CPC), which hovers around $1.79-$4.66 depending on your industry, and click-through rates of 3.17% highlight its effectiveness in driving meaningful engagement.
However, success in paid advertising requires consistent monitoring — something 72% of businesses fail to do. Regularly reviewing and optimizing your campaigns is crucial to maximizing ROI.
Artificial intelligence is revolutionizing the way businesses approach marketing. In 2025, 88% of marketers will integrate AI into their strategies to personalize content, optimize campaigns and generate real-time insights. AI is no longer a luxury — it’s becoming a necessity for staying competitive.
Related: 5 Mistakes To Avoid in Your Digital Marketing
The marketing landscape for law firms is evolving rapidly. From embracing AI-driven personalization to investing in SEO and social media advertising, the strategies you adopt in 2025 will determine your ability to connect with potential clients and build a strong brand presence.
If navigating these trends feels overwhelming, consider partnering with experts who specialize in law firm marketing. With the right strategy and partner, you can position your firm for long-term success in an increasingly digital world.
As we enter 2025, the digital marketing world is evolving at a rapid pace, and staying ahead means understanding the latest trends and statistics shaping the industry. Whether it’s leveraging the explosive growth of mobile traffic or tapping into the potential of influencer marketing, these insights can help you create smarter, more impactful strategies for your law firm.
The digital advertising market is booming. Valued at $667 billion in 2024, it’s on track to surpass $1.5 trillion by 2030, with an annual growth rate of 13.9%. Despite this incredible growth, nearly 47% of businesses still don’t have a digital marketing strategy — leaving plenty of room for firms already ahead of the curve to carve out their niche.
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Nov 1, 2024
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Artificial intelligence is a hot topic, and with technological innovation continuing in AI, it’s likely to remain a popular subject. The utilization of AI for marketing has only grown. As a communications firm, our clients often ask about AI — are we using it? Should they use it? And how can AI be used to obtain the best ROI and results possible?
Since we work with many small businesses, the concern is also budget. Fortunately, there’s a wealth of AI options available that can enhance marketing efforts and improve efficiency without significant investment. These clients often don’t know where to start, so let’s discuss some low-hanging fruit.
The AI tools we recommend are simple, easy to use and affordable, helping take your marketing to the next level.
Related: How to Incorporate AI Into Your Marketing Strategies
AI is not only more accessible, but it’s also incredibly versatile. You might already be using AI without even realizing it. From the personalized product recommendations you see online to the chatbots that answer your customer service inquiries, AI is all around us. Even platforms like Meta (formerly Facebook) utilize AI extensively to enhance user experience and advertising effectiveness. Meta employs AI algorithms to analyze vast amounts of data, including user demographics, behavior and preferences, allowing businesses to target their ads more accurately and optimize placements for better results. This capability means that businesses can reach the right audience at the right time, often without needing deep marketing expertise.
In fact, businesses are quickly adopting AI, and the statistics from a recent AI survey speak for themselves:
35% of businesses have adopted AI to some degree.
77% of devices now feature AI-powered functionality.
9 out of 10 organizations see AI as a competitive advantage.
By 2030, AI is expected to contribute $15.7 trillion to the global economy.
For small businesses, the ability to access AI tools that are both affordable and user-friendly means that the technology is more attainable than ever. Gone are the days when you needed a dedicated team of developers to implement AI into your marketing strategy. Today’s AI platforms, including those offered by Meta, are designed with usability in mind, and most require little to no technical knowledge. This allows even the smallest businesses to tap into AI’s capabilities and create content that rivals larger competitors.
Related: 6 Positive Impacts of AI on Digital Marketing
Here are some of our favorite AI software that are inexpensive, along with their descriptions and pricing:
Description: ChatGPT is a versatile AI language model that can assist with content generation, brainstorming and answering customer queries. It helps marketers draft compelling copy quickly and efficiently.
Pricing: Free for basic use; subscription plans available for advanced features.
Description: Grammarly uses AI to enhance writing quality by offering real-time grammar, punctuation and style suggestions. It ensures your marketing copy is polished and professional.
Pricing: Free basic plan; premium plans start at $12 per month.
Description: Grok is an AI-powered tool that can help businesses create and optimize marketing strategies based on consumer insights and market trends. It assists in identifying target audiences and crafting personalized messages.
Pricing: Starting at $16 per month (currently only available for those with a Premium+ subscription on X).
Description: Canva is an easy-to-use graphic design tool that leverages AI to suggest templates, layouts and images. It empowers marketers to create stunning visuals for social media, ads and other marketing materials without needing design skills.
Pricing: Free basic plan; pro version available for $12.99 per month.
Description: Lumen5 is an AI-driven video creation platform that helps marketers turn text content into engaging videos. It simplifies video production, making it accessible for businesses without extensive video editing experience.
Pricing: Free version available; paid plans start at $19 per month.
Description: These tools analyze customer feedback and social media conversations to gauge public sentiment about a brand or product. This insight can inform marketing strategies and enhance customer engagement.
Pricing: Varies by provider, typically starting around $30 per month.
Description: Copy.ai utilizes AI to generate marketing copy, blog posts, social media content and more. It’s designed for ease of use, allowing marketers to create high-quality content quickly.
Pricing: Free trial available; paid plans start at $35 per month.
Description: Zendesk Chat (formerly Zopim) offers AI-powered chat features that help businesses engage customers in real time. It allows for automated responses to common queries while providing options for human support.
Pricing: Starting at $19 per month per agent.
Related: How Small and Mid-Sized Businesses Can Leverage AI to Compete With Large Companies
AI has leveled the playing field for businesses of all sizes, allowing even small enterprises to produce quality content and compete effectively with larger players. This democratization of technology means that businesses can access tools and insights previously reserved for those with larger budgets. Moreover, you don’t need to be an AI expert to benefit from these tools. Many platforms offer intuitive interfaces and step-by-step guidance, enabling marketers to implement AI strategies with confidence.
Incorporating AI into your marketing efforts can lead to significant cost savings and improved efficiency. Whether it’s automating repetitive tasks, generating creative content or analyzing data for better targeting, AI helps businesses maximize their resources and achieve better results. By leveraging these tools, small businesses can compete on a larger scale, ultimately driving growth and enhancing customer relationships.
Artificial intelligence is a hot topic, and with technological innovation continuing in AI, it’s likely to remain a popular subject. The utilization of AI for marketing has only grown. As a communications firm, our clients often ask about AI — are we using it? Should they use it? And how can AI be used to obtain the best ROI and results possible?
Since we work with many small businesses, the concern is also budget. Fortunately, there’s a wealth of AI options available that can enhance marketing efforts and improve efficiency without significant investment. These clients often don’t know where to start, so let’s discuss some low-hanging fruit.
The AI tools we recommend are simple, easy to use and affordable, helping take your marketing to the next level.
The rest of this article is locked.
Join Entrepreneur+ today for access.
Already have an account? Sign In
Want to be an Entrepreneur Leadership Network contributor? Apply now to join.
Autopilot stores aren't just income streams. They are passports to freedom, flexibility and finally working and living on your own terms.
The new AI agent can generate Google Sheets and slide decks, making it a powerful new office tool.
Nikki Seaman began work on her business when the pandemic led to grocery store shutdowns.
JPMorgan CEO Jamie Dimon, 69, recently said that his top three priorities are his family, his country, and his purpose, which is working at the bank — in that order.
xAI launched a set of "AI companions" earlier this week, with a third on the way.
A rapidly emerging new trend is sweeping the global real estate sector, powered by humanity's collective desire for longer lives and healthier lifestyles. Here's what entrepreneurs should pay attention to to capture the new market.
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Daily insights for people development professionals to transform workplace learning and performance together
Artificial intelligence (AI) is rapidly changing the way we approach workplace learning, and one of the most significant advancements is the rise of generative AI. By automating content creation, personalising learning experiences and offering real-time feedback, generative AI is providing L&D professionals with powerful tools to enhance training programmes.  
L&D professionals who embrace AI early will be well-positioned to deliver innovative, high-impact training programmes that keep their workforce engaged and prepared for the challenges ahead  
As AI becomes increasingly integrated into the workplace, organisations that leverage this technology in their L&D strategies will gain a competitive edge. In this article, we’ll examine the key ways generative AI is revolutionising L&D and provide actionable insights for implementing AI-driven solutions. 
One of the biggest challenges for L&D professionals is delivering training that meets the diverse needs of a large workforce. Generative AI can solve this problem by personalising learning experiences for each employee. AI-powered learning platforms analyse employee data – such as performance metrics, skills assessments and learning preferences – to create customised learning pathways. 
By personalising learning at scale, L&D professionals can ensure that each employee receives training that is relevant to their needs, boosting engagement and learning outcomes. 
Creating and updating training content can be time-consuming and resource-intensive, especially for large organisations. Generative AI can automate content creation, making it easier for L&D teams to produce high-quality training materials at scale. AI tools can generate everything from eLearning modules and quizzes to full training programmes, reducing the burden on L&D teams. 
By automating content creation, L&D teams can focus more on strategy and programme development, while AI takes care of generating and updating the materials. 
Generative AI can dramatically improve learner engagement by making training more interactive, responsive and aligned with individual preferences. Through AI-powered chatbots, virtual assistants and interactive simulations, employees can engage with learning content in a more dynamic and immersive way. 
By using AI to enhance engagement, L&D professionals can create a more immersive learning experience that keeps employees motivated and focused on their development. 
One of the most valuable aspects of generative AI is its ability to analyse and interpret large volumes of data to measure the effectiveness of training programmes. L&D professionals can use AI-driven analytics to track learners’ progress, identify trends and assess the ROI of training initiatives. This data-driven approach allows organisations to continuously optimise their L&D strategies. 
With AI-powered analytics, L&D professionals can make data-driven decisions to continuously improve the effectiveness of their training programmes. 
As AI becomes more integrated into L&D, it’s essential to consider the ethical implications of using this technology in the workplace. Issues such as data privacy, algorithmic bias and transparency must be addressed to ensure that AI-driven learning solutions are used responsibly and equitably. 
By addressing these ethical considerations, L&D professionals can build trust in AI-driven solutions and ensure that they are used to benefit all employees fairly. 
Generative AI is transforming Learning and Development by making training more personalised, scalable and data-driven. For L&D professionals, the opportunities to improve learner engagement, automate content creation and measure training impact are immense. By adopting AI-powered tools, organisations can provide employees with learning experiences that are not only more efficient but also more tailored to their individual needs. 
As AI continues to evolve, it will play an even greater role in shaping the future of workplace learning. L&D professionals who embrace AI early will be well-positioned to deliver innovative, high-impact training programmes that keep their workforce engaged and prepared for the challenges ahead. By staying agile and leveraging AI strategically, L&D teams can future-proof their organisations and drive long-term success. e that can propel companies forward in an increasingly competitive business environment. 
Ravinder Tulsiani is Director SE Learning 

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From SEO to AI: How Alex Groberman Labs Is Impacting Digital Marketing  lamag.com
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