Rathcore Marketing leverages a complex SEO strategy that incorporates and accounts for AI and current search engine changes.
Denver, Colorado, United States, August 15, 2025 — Rathcore Marketing has helped a local salon grow its revenue by 43% while leveraging its AI-proof marketing strategy. The company believes in adapting and responding to changes in the underlying technology, helping its clients win in the era of artificial intelligence. Now, many more businesses are looking to explore Rathcore’s Denver SEO success to see if they could benefit, too.

The results Rathcore achieved for the local salon in Denver were quite remarkable. Ecommerce purchases rose 32% over six months ago, with average purchase revenue per customer increasing 9% and average engagement time improving by 34% over the same period.

Of course, this salon isn’t Rathcore’s only success. It also helped an auto-glass company improve its return on ad spend by 871% and a cleaning firm reduce its customer acquisition costs by over 48% while ranking first on Google for its chosen keywords. It’s achievements like this that are encouraging more businesses in Denver and the surrounding areas to consider using its services.
“We’re thrilled to have helped a Denver salon improve their sales and reduce customer cost per acquisition,” explains Rathcore. “This success highlights the power of our AI-sensitive SEO practices and our ability to adapt to a changing search environment over time.”
According to Rathcore, average client lifetime is six years with the firm, with some clients on the books for over 12 years. The SEO agency believes it sparks such loyalty because it treats each business interaction like a partnership. Customers never feel commodified.
To drive performance, it also adopts a strategy-first approach to business marketing. Rathcore focuses on creating a plan, which includes securing loans and scaling efficiently so companies can grow to new locations. It aims to help businesses increase their revenue by orders of magnitude or boost sales performance by double digits. Rathcore’s bread and butter is its SEO. However, it can also help with other activities including website, brand and course creation, marketing strategy, and paid ad campaigns.
For more information about Rathcore Marketing, use the contact details below:
Contact Info:
Name: Zach Hawi
Email: Send Email
Organization: Rathcore Marketing
Address: King Street, Denver, CO, 80204
Phone: (720) 802-3899
Website: http://rathcoremarketing.com

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The new service is designed to help companies adapt to the rapidly changing search landscape, where search engines are increasingly powered by artificial intelligence and generative technology. Traditional SEO methods are evolving quickly, and RS Digital’s AI SEO solutions aim to keep clients ahead of the curve.
AEO and GSO involve optimising content to appear as accurate, authoritative answers in generative search results, rather than simply ranking in traditional search engine listings. By using advanced AI tools, data analysis, and content strategies, RS Digital can help businesses reach potential customers through multiple AI-driven platforms, ensuring their brand is part of the conversation wherever users are searching.
“Think of it this way: instead of competing for a spot on page one of Google, we’re helping businesses get chosen as the answer AI systems provide directly,” Gareth Owen explained. “That’s a huge opportunity because these AI tools are becoming the default way people find information.”
RS Digital’s AI SEO service combines in-depth keyword research, natural language content creation, structured data optimisation, and brand authority building. The agency’s proprietary AI-driven analysis allows businesses to uncover opportunities traditional SEO tools might miss, positioning them to perform strongly across all types of search, including voice, chat-based, and generative platforms.
“This is one of the biggest shifts we’ve seen in digital marketing in a decade,” added Owen. “Businesses that move early will have the advantage. Our goal is to make AI SEO accessible and understandable, so our clients aren’t left behind as the search world transforms.”
In addition to Lancashire, RS Digital’s AI SEO service is available to businesses nationwide. Whether companies are looking to strengthen their presence in local searches or compete on a national and international scale, the agency’s strategies are tailored to meet each client’s unique goals.
“Our team is genuinely excited about what AI SEO can do for businesses,” Owen concluded. “The potential to capture new customers and build lasting visibility is enormous, and we’re proud to be one of the first agencies in Lancashire leading the way.”
To learn more about RS Digital’s AI SEO services, visit: https://www.rsdigital.co.uk/ai-seo-agency/
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Company Name: RS Digital Marketing
Contact Person: Gareth Owen
Email: Send Email
Phone: 01282452096
Address:Standroyd Mill
City: Lancashire
State: Colne
Country: United Kingdom
Website: www.rsdigital.co.uk

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Generative engine optimization is the process of building content that influences generative AI search results for users. Our expert explains how brands can optimize for AI-generated results.
Generative engine optimization (GEO) is the process of optimizing digital content to increase visibility and citations within AI-generated search results and answers from generative AI tools, including ChatGPT, Google’s AI overviews and other large language models (LLMs).
Generative AI search is reshaping how people find information, make decisions and interact with brands. Tools like Perplexity and Google’s AI overviews can now provide users with a tailored, contextually rich response for many of their queries in an attempt to offer a more seamless and personalized experience. This shift in search is redefining how consumers engage with search engines and the digital world. In fact, Google expected its AI overviews to reach over 1 billion searchers before the end of 2024.
Generative engine optimization (GEO) is the process of building content and digital assets that influence generative AI search outputs. The most common ways to improve brand performance in AI overviews is through using customer inputs to produce high quality content, owning asset development to maintain asset control and continuing to optimize for search.
This also means generative AI systems are changing the ways that consumers learn about products and brands.
As generative search continues to develop as a pivotal touchpoint in the buyer’s journey, it will inevitably impact consumer decision-making and brand understanding. But how much control can brands really have over these AI-generated narratives?
 
Generative engine optimization (GEO) is a process focused on enhancing content visibility and relevance within generative AI systems — such as ChatGPT, Google Gemini, Claude and more — rather than traditional search engines like Google alone. Unlike search engine optimization (SEO), which targets keyword rankings on search engine results pages (SERPs), GEO aims to influence how generative models retrieve, summarize and present information when responding to user queries.
Often part of a digital marketing strategy, GEO involves formatting content in a way that makes it more likely to be selected, referenced or summarized accurately by AI-driven systems. This process includes optimizing content structure, language clarity, factual accuracy and context relevance to align with how these models process and prioritize data. GEO also considers aspects like source authority and semantic richness that large language models rely on when generating answers.
As users increasingly rely on AI tools to gather information and make decisions, the importance of GEO is growing rapidly. Organizations are starting to view GEO as a strategic element of content marketing that ensures their brand or product remains findable and influential online in the age of generative AI.
 
While traditional SEO remains a cornerstone of digital strategies, GEO introduces a forward-thinking approach to ensuring brand visibility and influence in generative AI-driven searches.
However, strong marketers shouldn’t see this as an either-or conversation: traditional SEO and GEO efforts must coexist. Brand assets can build topic authority that supports both, since organic and generative search alike aim to serve the right content to the right users at the right time. Success in each plays a significant role in increasing brand controllability. 
Keep in mind that the measurement of impact will be different between the two methods. Since SEO has had more time to grow, it is easier to measure metrics that actually matter to businesses, like leads, revenue, traffic and SERP controllability. As GEO evolves, we will be looking to measure the same metrics, but it will take a while for the platforms and tools to get to the same level of granularity that we have today with SEO.
As with any technological advancement, there is no need to overreact. Proceed with caution and rely on the predictability that the digital landscape is unpredictable. In the meantime, make sure your brand management strategy is diverse. Don’t abandon SEO. Instead, optimize it for the new way your customers are searching.
 
GEO is focused on building content and digital assets that influence generative AI outputs for users. Compared to SEO, which is focused on influencing the ranking of a page within organic search, GEO allows brands to be cited within composed responses — in Google, but also in other generative search platforms like ChatGPT. 
Ultimately, this additional visibility positions brands as helpful and authoritative guides, understanding and supporting user needs with relevant information quickly. It also injects more control for brands in a space where more and more consumers are asking questions. Compared to traditional organic search results, these strengthened touch points offer more personalized, immediate responses for consumers:  positive experiences that have never been more important for brands.
A 2025 American Customer Satisfaction Index study found that just in 2022, customer satisfaction in the United States was at its lowest point in 20 years. I believe one major reason is that consumers today expect brands to anticipate their needs and deliver authentic and relevant insights in real-time, and they reward those that do with their business and long-term trust.
Generative search, when approached strategically, can help brands restore and strengthen this critical element of the customer relationship. 
More on MarketingWhat Do Google’s Anti-Trust Lawsuits Mean for Your SEO Strategy?
 
GEO is an opportunity to bridge the trust gap by becoming visible as an authoritative resource and injecting control into a brand’s online narrative. 
Generative search results are typically generated in two ways. First, large language models are trained on a wide, sedentary repository of information. Second, generative models use retrieval-augmented generation (RAG) models to pull information from organic search results and ranking pages. These two approaches are what influence generative compositions. Therefore, content that ranks well in organic search, answers specific consumer queries, and adds to a vast web of authoritative brand content, is more likely to be pulled into those AI overviews. 
Brands can strategically shape generative AI search results by:
 
Since generative AI systems operate in ever-evolving (and sometimes unclear) ways, optimizing for them requires navigating challenges that differ from traditional SEO. 
One of the biggest obstacles in GEO is the “black box” nature of generative AI models. Unlike traditional search engines that offer transparent search engine ranking signals (like backlinks, metadata and keyword density), AI systems don’t always disclose exactly how or why certain sources are chosen or summarized for given answers. This makes it difficult to reverse-engineer or strategically tailor content with full certainty that it will appear in generative systems.
Generative AI tools can combine information from multiple sources without citing or linking directly to them — or create entirely new links that don’t actually exist. This limits visibility for brands and original content sources, even when their work is being directly used to form AI-generated responses. Without clear attribution, it’s challenging to measure the return on investment from GEO efforts, or to ensure proper credit and traffic are directed to original content.
The behavior of generative AI systems can change frequently due to updates in model training data, model tuning and algorithmic improvements. This means that what works today in terms of optimization may not work in the future. The constant evolution of AI systems makes it difficult to develop long-term strategies and requires ongoing monitoring and adaptation, which not all organizations have the resources to manage.
Information is being increasingly summarized and adapted by AI systems, causing a risk of misrepresentation, loss of nuance and factual distortion of original content. For organizations that rely on precise messaging (like in healthcare, law or finance), GEO introduces the challenge of maintaining message integrity across systems that may alter or oversimplify their content, which could in turn damage their branding.
 
As more users turn to AI tools for answers instead of traditional search engines, GEO allows brands to maintain digital visibility where audiences are now spending their time. GEO-optimized content can make it more likely to be included or referenced in AI-generated summaries and responses, keeping a brand top-of-mind even when direct links aren’t always provided.
Content that consistently appears in generative AI outputs can shape public perception of a brand and reinforce its expertise in a field. GEO can help position an organization as a go-to source of credible, well-structured and relevant information, which can in turn boost long-term authority and trust.
Early adopters of GEO may gain a head start in a rapidly evolving information ecosystem. While many organizations are still focused on traditional SEO strategies, those who invest in GEO strategies as well can position themselves ahead of competitors by ensuring their content is AI-friendly and aligned with the way AI systems prioritize and present information.
Generative AI is reshaping how people access and interact with information, and is likely here to stay for the foreseeable future. GEO enables organizations to future-proof their digital presence by adapting content strategies to meeting the changing expectations of AI-powered platforms. By focusing on content clarity, semantic depth and relevance, GEO-ready content is more adaptable to shifts in how AI systems retrieve and share information.
More on MarketingGoogle Ads vs. SEO: A Guide
 
Integrating GEO into your digital strategy isn’t just about keeping pace with technological advancements; it’s about maintaining control over your brand narrative and building connections with consumers in an era of diminishing trust. By creating high-quality, data-driven content, exercising control over owned assets and strategically optimizing for search visibility, brands can enhance their relevance and authority in this new search ecosystem.
Embrace this revolution, and your brand can build trust, strengthen consumer relationships and stay ahead in an increasingly AI-centric world. The future of search is here — it’s time to learn, experiment and optimize for it.
No, GEO isn’t replacing SEO, but instead can be thought of as expanding upon or supplementing it. Traditional SEO still matters for ranking in search engines, but GEO adds a new layer of search ranking focused on visibility within AI-generated answers and language model outputs.
SEO (search engine optimization) optimizes content to rank in search engine results pages (SERPs), while GEO (generative engine optimization) focuses on getting content cited, summarized or referenced by AI tools like ChatGPT or Google’s AI overviews — often without a traditional link or ranking.
To optimize content for generative AI systems, focus on clear structure, authoritative tone, embedded data and quotes, schema markup and ensure your content is accessible, trustworthy and frequently mentioned across credible sources.
No, AI isn’t making SEO completely obsolete, but it is changing the search landscape. While classic SEO practices still matter, brands must now also consider how their content performs in AI-driven experiences that summarize or replace traditional search.
Google’s AI mode is a search mode that uses generative AI to provide synthesized answers directly to user questions, pulling information from multiple sources to respond to complex queries without needing users to click through external pages. It expands upon what Google’s AI overviews can do by providing more advanced reasoning, thinking and multimodal capabilities for questions.

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New York, NY – August 12, 2025 – Rank Theory is thrilled to announce its recognition as the #1 SEO newsletter for CEOs and founders by leading digital marketing experts. Designed specifically for busy executives who typically avoid dense, jargon-filled SEO content, Rank Theory has emerged as the go-to resource for raw, unfiltered insights into what’s truly working in search engine optimization today.
Rank Theory stands out in the crowded SEO landscape by delivering actionable strategies in a “goes-down-smooth” writing style that makes complex topics accessible and engaging. Subscribers gain practical knowledge on navigating Google algorithm updates, content optimization, link-building tactics, and emerging trends like AI-driven search. Whether you’re scaling a startup or leading an enterprise, this newsletter equips you with the tools to boost online visibility without the overwhelm.
Over the past year, Rank Theory has attracted thousands of readers from top companies, praised for its no-nonsense approach that cuts through the fluff. It focuses on real-world results, helping CEOs and founders implement SEO strategies that drive measurable growth in traffic and conversions.
As the best SEO newsletter in 2025, Rank Theory serves as an essential guide for leaders navigating the evolving world of search, from voice optimization to generative AI impacts. It’s ideal for those seeking strategic edges in competitive markets like SaaS, eCommerce, and beyond.
About Rank Theory:
Rank Theory is a free newsletter tailored for CEOs and founders who hate traditional SEO newsletters. It provides raw, unfiltered insights in an easy-to-digest format, helping readers master SEO in under 10 minutes per issue. Join thousands of subscribers at ranks.com/newsletter
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