Google is expanding LSA direct booking to more than 500 partners, making it easier for customers to book straight from ads.source

Google will start charging Local Services Ads advertisers for some missed and follow-up calls that qualify as valid leads from Oct. 1.source

SEO roadmaps should tie business goals to ownership, capacity, impact, and measurement. Otherwise, you’ve built a backlog.source

Visual content has become one of the most important parts of digital communication. Businesses, marketers, creators, and social media professionals constantly need attractive images to capture attention and communicate ideas quickly. Traditional photography and graphic design can...

Specific primary and additional categories, plus complete profiles, correlate with stronger local rankings. See what the data reveals.source

Cheap clicks can look efficient while producing weaker results. Learn how to connect paid media to sales, revenue, and profit.source

Your platform claims the sale, your backend gives credit elsewhere, and neither can tell you if the ad caused it. Incrementality does.source

ChatGPT Ads adds automated bidding, platform targeting and view-through conversions as it expands into Latin America.source

Google’s Latest Gemini Update Is Good News For Spotify Users  Forbessource

Google is expanding LSA categories ahead of its migration into Google Ads, giving businesses more precise ways to target leads.source