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Written byby Charu Mitra Dubey
Published on January 29, 2025
Reading time 12 minutes
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AI in content marketing is transforming how marketers like you have traditionally worked. It’s helping you become more strategic in planning your campaigns and more efficient. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately.
A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes.
In other words, this collaboration between AI marketing and marketers isn’t about replacing humans. It’s about enhancing our ability to create, distribute and optimize content more effectively than we’ve ever been able to do before.
AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. This growing change isn’t lost on marketers. According to The 2025 Sprout Social Index™, 32% of social media marketers fear being replaced by AI because they feel their roles will become redundant.
The reality is otherwise. AI can be your finest social media assistant, helping you enrich your workflow efficiency along every step of the content marketing process. In fact, by integrating AI tools into their social media workflows, the Sprout Social team saved 72 hours/quarter on content performance reporting.
Here’s a quick look at the many ways in which AI helps in content marketing.
Generating fresh and relevant content ideas can be challenging, but AI simplifies the process by analyzing audience preferences, trends and keywords. AI-powered tools suggest topics based on data, ensuring your content resonates with your target audience. This reduces brainstorming time and increases the likelihood of creating high-performing content.
AI accelerates the research process by quickly gathering data from multiple sources, analyzing competitor strategies, and identifying audience pain points. For example, AI-powered tools act as research assistants and will summarize lengthy articles or highlight key insights to give you the information you need to craft effective content.
A 2024 global survey revealed that 42% of marketers use AI tools daily or weekly for writing or generating content. Generative AI tools can draft blogs, social media captions, video scripts and even visuals, saving time and effort. These tools enable marketers to produce high-quality content faster while allowing them to focus on refining the tone, style and narrative to ensure it aligns with the brand’s voice.
AI helps you distribute content more effectively by analyzing audience behavior to determine the best platforms and posting times. It also automates scheduling and publishing across multiple channels, making sure your content reaches more people and drives better engagement. Plus, AI can segment your audience and customize content for different groups, making it more relevant and personalized.
You can repurpose content easily by transforming existing materials into new formats. For instance, turn a blog post into a video script, an infographic or social media post. AI tools also analyze the performance of past content to suggest which pieces are worth repurposing, helping marketers maximize their content’s value.
Tracking performance metrics like traffic, engagement and conversions is vital for any content marketing strategy. AI-driven analytics tools give you real-time insights and actionable recommendations, and predictive analytics helps forecast trends so you can refine strategies for better results.
AI can help you keep your content fresh and relevant by identifying outdated information, broken links and low-performing assets. With automated audits, you can maintain a high-quality content library without spending hours on manual checks and updates.
AI is revolutionizing content marketing by enabling brands to work smarter, save time and connect with audiences more effectively. Here’s a closer look at the advantages of using AI in content marketing, along with real-life examples of how brands are making it work:
AI automates time-consuming tasks such as content drafting, scheduling and performance tracking, enabling marketers to focus on creative strategy. AI automates repetitive processes, allowing teams to dedicate more time to higher-value activities like creative strategy, audience engagement and optimizing campaigns for better results.
For example, by using Sprout’s Generate by AI Assist feature, you can save significant time when drafting content, especially when scheduling posts in bulk.
You can also automate tedious and time-consuming tasks like creating image alt text for social media posts. This can result in hours saved throughout the week so you can focus on other high-priority tasks.

AI analyzes user data to deliver hyper-personalized content, from emails to website recommendations. By identifying patterns and preferences, AI helps tailor messages to individual users, leading to higher engagement, improved customer experiences and stronger brand loyalty.
AI tools optimize content for search engines by recommending keywords, improving readability and analyzing competitors to ensure content aligns with search intent and ranks well in search results. These tools also provide insights into trends and gaps, helping marketers stay ahead of the competition.
AI tools process large volumes of audience data to reveal key preferences, behaviors and trends, enabling marketers to understand what their audience truly wants. This data-driven approach helps you craft content that resonates deeply, drives engagement and boosts long-term loyalty.
For example, Sprout’s Analyze by AI Assist feature looks at social listening data and provides important insights that help marketers refine their social strategies. By exploring terms, viewing messages and accessing additional contextual information through the Message Explorer, you can better understand your audience’s needs and preferences. This insight helps you adjust your real-time content, improving engagement and driving stronger connections with your audience.

Content ideation is a core aspect of content marketing. AI enhances this process by analyzing trends, user preferences and competitor activity. This, in turn, enables marketers to generate fresh, data-driven ideas that align with audience interests and meet market demand.
For instance, Suggestions by AI Assist in Sprout enables users to improve their social media posts by instantly generating multiple variations or adjusting a post’s tone. This feature is particularly useful for tailoring content to appeal to different audience segments, ensuring that each message connects effectively.

Now that you know the benefits of AI in content marketing, let’s explore some ways to integrate AI and content marketing.
Content creation is top of mind for social media managers, but also something that takes up the most time. AI content marketing tools can really help out with this. Whether writing blog posts or creating social media posts, AI can be the best assistance in speeding up the process.
Tools like Jasper or Writesonic can help generate drafts for blogs, suggest catchy headlines and refine language, so you can focus on delivering value quickly. Plus, a recent report, says AI-generated content takes around 2-3 months to rank in search, which is similar to the timeline for human-created content.
AI tools also provide content optimization features such as keyword recommendations, readability improvements and meta description suggestions, so your content is well-written and SEO-friendly.
For social media posts, Sprout Social’s AI Assist in Compose can help you create content just as easily. Simply add a few thoughts or drop a link to generate multiple caption suggestions in different tones, while keeping your brand voice consistent. This feature also makes onboarding new employees easier as well as makes things simpler for less experienced team members. Thus, you get to maintain efficient workflows as well as creative standards.
Watch this video to see how simple it is.

With AI generating content in seconds, marketers can channel their energy into refining and optimizing their messaging, making the process faster, smarter and more effective.
AI is a powerful ally in research and brainstorming, two critical components of content marketing. These tasks can often be time-consuming, but AI simplifies them by analyzing large datasets, identifying trends and uncovering valuable insights that inform content strategy.
For research, AI tools like ChatGPT can quickly generate relevant information, summarize lengthy reports and provide statistics to back up your content.
For instance, I asked ChatGPT about 2025 social media marketing trends, and the tool generated a detailed response including relevant stats and reports. This helped me save the time I would have spent on research.
AI tools also suggest multiple angles or approaches for a single topic by inputting keywords or themes, sparking creativity and helping marketers overcome writer’s block. For example, if you’re stuck on developing ideas for a blog series or social media campaign, AI can list potential topics or even outline content ideas based on industry trends.
However, AI is still nascent and needs humans to guide, refine, and inject creativity and empathy into the content it generates. While AI can handle repetitive tasks and provide data-driven insights, the human touch ensures that the content truly connects with the audience, is accurate and aligns with the brand’s voice and values.
Creating content isn’t enough; you must also distribute it effectively to reach the right audience and get the most out of your strategy.
AI tools simplify content distribution by analyzing audience behavior, determining the best platforms and identifying optimal posting times. This ensures your content reaches the right people at the right moment, increasing its chances of engagement and conversions.
For example, tools like Sprout Social use AI to schedule posts across multiple channels, track performance metrics and suggest improvements. These platforms analyze your audience’s activity patterns to recommend the best times to post, ensuring your content doesn’t get lost in the noise.
AI can also personalize content distribution by tailoring messages for different audience segments. For instance, an email marketing tool like Mailchimp can use AI to craft personalized email campaigns, adjusting subject lines and body copy based on user behavior and preferences.
Social media teams today have access to an overwhelming amount of data. While this opens up new possibilities, it can be time-consuming and complex to extract meaningful insights. AI changes this dynamic, making it easier to identify patterns and trends quickly and accurately.
Sprout Social’s AI Assist streamlines this process with its summarization capabilities, helping teams cut through the clutter. Instead of spending hours manually analyzing reports, AI Assist highlights key insights like shifts in sentiment, spikes in engagement and trending topics in seconds.
Imagine running a social media campaign and noticing a sudden increase in mentions or comments. Instead of manually analyzing every post, an AI-enabled tool like Sprout Social can summarize the data, pinpoint the key reasons behind the spike and identify whether it’s driven by positive sentiment, a trending topic or even a potential issue.
One of the biggest challenges in content marketing is ensuring that your brand voice remains consistent across platforms, especially when multiple team members or agencies are involved. AI tools help solve this by providing guardrails that maintain your brand’s tone, style and messaging.
For instance, AI writing tools like Grammarly Business can analyze your brand guidelines and suggest edits to ensure every piece of content aligns with your established voice. Whether it’s blog posts, emails or social media captions, these tools help eliminate inconsistencies that could confuse your audience or dilute your brand identity.
Tools like Sprout Social’s AI Assist also help generate social media captions and posts that stay true to your brand’s tone. Adding a few ideas or links lets you receive suggestions that align with the brand’s style.
Be it social media posts or blog posts, adding visuals makes your content perform better. AI tools like Canva’s Magic Design help you create professional graphics in minutes. Add your content theme or ideas into the tool and get the designs you need, complete with suggestions for fonts, layouts and colors that align with your brand.
For those looking to generate unique images, AI tools like DALL·E or DeepAI can create custom visuals based on text prompts, giving marketers endless creative possibilities. This is particularly useful for crafting illustrations or designs tailored to specific blogs or social media campaigns.

As AI becomes a central part of content marketing, it’s important to address the ethical considerations and limitations of its use. Here are some important ones.
One of the biggest challenges is ensuring that AI-generated content doesn’t overshadow human creativity. While AI can draft, optimize and scale content, it lacks the emotional depth and empathy that human creators bring. Over-reliance on AI can make your content feel robotic or disconnected from the audience.
Solution: Use AI as a tool to enhance workflows, but always incorporate human creativity to add a personal touch. Let AI handle repetitive tasks while human creators focus on storytelling and building authentic connections.
AI tools often rely on large amounts of data to function effectively, including audience behavior and preferences. This raises concerns about data privacy and security, as mishandling sensitive information can lead to breaches or misuse.
Solution: Ensure you have an org-wide AI Use Policy and are compliant with data protection regulations like GDPR or CCPA. Work with AI tools that prioritize data encryption and provide transparent privacy policies. Always obtain user consent before collecting or using personal information.
AI tools can unintentionally become biased based on the data they’re fed, resulting in discriminatory content or unfair targeting. This can potentially harm brand reputation and audience trust.
Solution: Choose AI tools trained on diverse datasets for more fair and accurate results. As a brand using AI, you have the power to promote inclusivity by selecting tools that prioritize representation and fairness.
Plagiarism and intellectual property concerns can arise when AI uses existing content to generate new material. This raises questions about originality and ownership in AI-driven content creation.
Solution: Choose AI tools that are transparent about their content generation process and avoid using tools that could potentially plagiarize. Clearly disclose the use of AI in your content where appropriate to maintain transparency with your audience. Also, ensure that all AI tools-created content is checked for accuracy and originality.
Here are some effective examples of AI in content marketing.
AI tools have made writing blog posts faster and more efficient. Content marketing AI tools can help save time with drafting while ensuring the content aligns with the brand’s voice and audience expectations.

Use AI to measure and improve content performance. One of the ways is to track performance based on search intent and derive data-backed suggestions on how to improve it. This is especially useful when deciding what content type works best for your audience.
As Mary Keutelian, SEO Strategist at Sprout puts it, “AI tools help us analyze content and identify patterns and provide actionable recommendations. These include improving technical SEO elements (page speed, indexation, linking, duplication, etc.) and optimizing page elements such as titles, meta descriptions and anchor text. It also enables us to check content performance by word length i.e. long-form articles vs short-form articles, and identify the trends between content length and performance.”
Social media teams often rely on AI to streamline their workflows, particularly when creating captions, hashtags and post ideas. AI tools like Sprout Social’s Enhance by AI Assist help you overcome writer’s block by providing multiple caption suggestions tailored to the brand’s tone and audience preferences. The tool generates creative and engaging copy in seconds by simply inputting a few ideas or dropping a link.
Similarly, our AI Assist in Compose capability helps generate Alt text for images, saving you time and effort every time you add images to your copy. Olivia Jepson, Senior Social Media Strategist at Sprout, says that AI-generated alt text is usually spot on. And if we ever need a different angle, the regenerate button gives us another option in seconds. This has not only made our content more accessible but has also freed up time for more creative work.”
AI helps brands create hyper-personalized content that resonates with individual audience segments by analyzing user data, behavior and preferences. AI-powered tools can tailor email campaigns, website content, customer support responses, social media posts and product recommendations to meet each customer’s unique needs.
For example, Sprout Social’s Social Customer Care uses AI-powered automation to streamline customer service workflows. Users on the Advanced Plan can set up Automated Rules to categorize messages based on campaigns or keywords, ensuring relevant and timely responses. Additionally, the tool’s Cases feature automatically tags and notifies teams about messages that require immediate attention. This level of automation helps brands provide personalized, responsive customer support while saving time and improving engagement.
AI tools make it easier to analyze large social media datasets and extract actionable insights. By processing data from comments, shares, hashtags and mentions, AI can identify patterns, emerging trends and shifts in audience sentiment faster than manual analysis.
For instance, tools like Sprout Social’s AI Assist in Listening enable you to monitor social media conversations in near real-time, helping them detect spikes in engagement or sentiment around specific topics. This enables brands to act quickly—whether it’s amplifying a trending campaign or addressing a growing concern.
The future of AI content marketing is brimming with potential. As tech evolves, AI will become more advanced and accessible, enabling brands of all sizes to leverage its capabilities. From streamlining content creation to delivering hyper-personalized experiences, AI reshapes how marketers connect with their audiences.
To stay ahead, brands should focus on the following:
Explore more about AI marketing tools. Explore more about AI marketing tools
 
Charu Mitra Dubey
Charu Mitra Dubey is a content marketer with over six years of experience. She also founded a weekly newsletter where she shares her insights to help aspiring writers and marketers grow. In her free time, you can find her either reading a novel or doodling away.
Read all articles by Charu Mitra Dubey
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After trying SE Ranking for over 2 years, I realized this suite of tools is powerful and easy to use at the same time. The tool is not quite as famous as Semrush or Ahrefs, but it still provides industry-specific tools at a lower price point. 
If you are a small agency or individual marketer, this in-depth review of SE Ranking is going to be the deciding point if you are interested in buying this tool. 
Stay with me to the end and get to know the inside out of SE Ranking’s tools, features, pricing, and other aspects. 
Founded by Valery Kurilov in 2013, SE Ranking is an all-in-one SEO tool. The platform is designed to help businesses and digital marketers improve their online visibility and search engine rankings.
It offers a wide range of tools and features, including:
SE Ranking is best suited for:
SE Ranking offers three different plans to its users: Essential, Pro, and Business. They recently hiked the costs of each plan:
Each plan comes with different access to tools and limitations. 
All features in the Essential plan, plus:
API access is not included in this plan.
All features in the Pro plan, plus:
You can get a flat 20% discount on monthly plans if you subscribe to the annual plan. 
If you are a new user, there’s a 14-day free trial available on every SE Ranking plan. You can choose your preferred plan and use it for 14 days without needing to add credit card details. This trial period is enough to test all the advanced tools. 
As per my research, I would recommend the Essential Plan to solopreneurs, SEOs, bloggers, and freelancers. If you are running a small/medium digital agency with a team, go for the Pro plan.
The business plan is suitable for bigger enterprises and SEO agencies. They can benefit from the SE Ranking API access and in-depth historical data and domains. 
Before we jump to the complete review, let’s check some pros and cons of SE Ranking:
Pros
Cons
SE Ranking’s recent update brought up many improvements in its services and tools. Now, it provides more in-depth metrics and insights on keyword research, competitor analysis, backlinks, and many more. 
The best part is that the platform is extremely easy to navigate and provides an in-depth, accurate database. This tool is also known for its pocket-friendly pricing plans compared to its rivals and world-class customer support. 
Here is a detailed review of what SE Ranking offers in its SEO toolkit. 
SE Ranking is broadly used for rank tracking of specific keywords. Let’s see how accurate their rank-tracking reports are. 
To get access to SE Ranking’s Keyword Rank Tracker, you have to simply click on the “Rankings” option from the left-hand sidebar menu on the Project dashboard, and that’s it. 
When you scroll down, you will find all the keywords that are ranking for the website you are searching for. With that, key metrics such as search volume, content score, URL, and current ranking are added to the list. 
You can check historical ranking in terms of 7 days, 1 month, 3 months, 6 months, 1 year, and 2 years. The only downside of this feature is that longer versions are only available with the Pro and Business plans. 
However, you can share the data with your staff and teammates through a guest link or export the data on Excel, or Google Sheets through a CSV file.
Not the biggest but SE Ranking claims to have a keyword database of 7.3 billion keywords. 
The platform includes thorough keyword parameters (newly updated), including: 
I searched for the keyword “camping gears,” and SE Ranking came up with the above parameters and a list of top keyword ideas. 
Keyword ideas include similar keywords and related keywords with their search volumes. The list contains single keywords and long-tail phrases that target users’ intent precisely. 
You can also add URLs of top competitors to get your hands on their ranking keywords. The keywords are distributed in organic and paid, so you will know which one to pick for your SEO. 
Competitors’ paid campaign history that would help you determine which of them turned out to be the most profitable. Keyword Manager functionality that helps you grab and monitor any keyword you have put your eyes on while researching.
Bonus: If you are in search of the best keyword research tools, then I have got your back with the list of the top tools, which you can check here.
SE Ranking gives you a detailed overview of competitors’ main domain metrics. Data on their traffic, including estimated clicks per month, the most popular pages, and so on.
With each search, you will get access to extensive insights on keywords your rivals rank for, both in organic and paid results. You can also evaluate the number of backlinks and referring domains the rival websites have and acquire their quality. 
With SE Ranking’s Backlink Gap Analyzer, you can also get a complete report on the backlink gap between your website and competitors. 
You can view the number of backlinks and their referring domains (from where they source backlinks) separately. For better analysis, you can apply filters. 
One of the most notable tools integrated by SE Ranking is its Backlink Checker, which I really like. With this tool, you can analyze the backlink profiles of any website or page (including yours).
The tool instantly provides insights on new and lost referring domains, backlinks, and their anchor text distribution. 
After analyzing further against some key backlink metrics, you will get Dofollow/Nofollow proportion, Domain and page Trust factors, IP addresses, and subnet data.
The real deal of this tool is its real-time backlink status checker. With this advanced feature, you will be able to analyze additional backlink metrics such as found/not found status, Google Index Status, UGC/Sponsored, etc. (But you have to pay extra for it.)
A website’s technical issues can’t be improved without a website audit. It has a dedicated Website Audit tool that would help you check your site’s SEO performance and show the scope of improvement if needed. 
It scans every page of your site thoroughly and calculates its health score. However, it can take a few minutes to scan (depending on the website). 
What’s more, it audits the site’s technical SEO health in areas including but not limited to: Core Web Vitals and mobile optimization, website security, HTTP status codes, internal and external links, redirects, page titles and meta descriptions, and other reasons that may be hindering your site from ranking higher. 
You can also set up automated reporting and get audit results to your email address.
SE Ranking offers a world-class On-page SEO tool that is quite effective if you want to optimize your page content to satisfy search engines and help it rank higher. For example- 
To use SE Ranking’s On-Page SEO Tool, all you have to do is enter a URL, your target location, and 1 primary and up to 30 secondary keywords. Then it will show you an in-depth analysis of your on-page SEO performance.
SE Ranking offers an innovative traffic analysis feature that provides users with detailed insights into a website’s performance across different countries and search engines.
The Traffic Analysis offers the following key metrics and capabilities:
Content Marketing is a new addition to SE Ranking’s feature box. Currently, it consists of two tools–Content Editor and Content Idea Finder, and the company already working on developing new ones.
SE Ranking simplifies the process of content creation with its built-in Content Editor tool. 
It creates an in-depth structured article brief and speeds up the whole process at any step, from preliminary research to text writing, by using AI and NLP technologies.
You can access the Content Editor tool from the “Content Marketing” menu. To generate a new article, click on the New Article.
Pro Tip: For best practices, you can use the Content Editor tool as an add-on to Google Docs. The tool will assist you in writing short and long-form content. 
To get started, you can add up to 5 keywords or phrases that match the search intent of the content you want to write. You can also choose your preferred search engines, language, country, and region. 
After adding the article name, you can add URLs of top competitors and hit Create Article.
Within a few seconds, the screen will display competitors’ information, including metrics like content score, page trust, domain trust, traffic, total words, and visibility score. These indicators will help you optimize your content quality, length, and trustworthiness. 
Once your content brief is ready, you can generate an SEO-optimized article that will rank in your preferred search engine.
With new updates, SE Ranking’s AI Writer is now more capable than before. It understands Google’s EEAT framework and writes the content that helps readers solve their intent. 
It’s a pretty useful tool if you are running out of content ideas and looking for some inspiration. Just enter a keyword, and it’ll show you results in clusters – each having up to 50 results. 
Clusters are followed with data on the topic potential, search volume, keyword difficulty, and top-performing search results. Depending on what works best — you can switch between the list and mind map display modes.
SE Ranking’s Local Marketing Tool is designed to help businesses improve their online visibility and local search rankings. The tool allows you to track keyword rankings across multiple locations, see how customers find and engage with your business online, and identify issues with listings on Google and other directories.
Its key features include location-based rankings and search tracking, auditing of Google Business Profile and listings, reputation management with review insights and response tools, and clear dashboards to analyze location data. 
You can add unlimited locations, manage listing info, monitor competitors, and integrate with other SE Ranking tools. The tool aims to centralize local SEO efforts by providing robust analytics and easy management of local business profiles, listings, reviews, and rankings.
With customization and historical data, this tool gives localized insights to optimize online visibility and reach more customers.
SE Ranking offers Social Media Management Software as part of its SEO solution. Here are the key features and aspects of this tool:
This social media management feature is designed to help businesses and marketers streamline their social media strategies while aligning them with their overall SEO and digital marketing goals. It offers a centralized platform for managing, analyzing, and optimizing social media presence alongside other SEO activities. 
The SMM feature is still in the beta phase, so we might some new additions to this tool in the future. 
SE Rankings provides a robust suite of tools specifically designed to help digital marketing agencies efficiently manage SEO campaigns, reporting, and operations across multiple clients.
The Agency Pack allows agencies to manage projects, access rights, and workflows for all clients from a single SE Rankings account. This consolidated view and control over multi-client campaigns enables optimized efficiency and productivity.
The SEO Report Generator is an impactful client reporting tool that automatically creates customized, branded monthly reports that demonstrate campaign progress, keyword rankings, traffic metrics, and ROI. These professionally formatted reports help agencies showcase the value delivered to clients.
Leveraging the SE Rankings API enables seamless integration with an agency’s own dashboards, analytics, or other tools. Data can be synced and analyzed as needed to provide enhanced visibility through an agency’s customized systems.
White-label options allow agencies to brand and customize the SE Rankings platform with their own logo, colors, and messaging. This provides a more tailored, premium SEO toolset and reporting experience to impress clients.
SE Ranking doesn’t stop here. It has tons of extra handy features to elevate your SEO game. Let’s have a look at them.
SE Ranking recently added this amazing feature to its inventory. This amazing tool is designed to help users track and analyze their performance in Google’s AI Overview feature, which is a part of Google’s new SERP layout. 
Features and capabilities of AI Results Tracker are: 
To use this tool, you can simply select the keywords that you have added for your projects. Then you can hit the select keywords to get the results for those keywords. 
Within seconds, the tool will show a list of competitors that are being featured on the AI Overview snippet on Google. 
You can click on the Cashed copy option to find the exact content for that keyword. However, this feature is still in beta. Maybe in the future, it might give some suggestions and improvements in your content to get featured in the AI Overview. 
SERP Competitors (previously known as SERP Checker) tool provides you with a list of competitors for a specific keyword. The list is classified based on the rankings on the SERP. 
The best part of this tool is that it shows ranking changes on a daily basis. You can see the ranking fluctuation of my site and competitors within one day. This allows you to find content gaps and strategies of your competitors to outrank them for that keyword. 
This tool is perfect for analyzing and tracking page changes. For example, when you set your own web page or competitors’ page to monitor, it notifies you regarding any tiny changes, including title, meta description, keywords, H1-H2 tags, HTTP response codes, internal and -external links, robots.txt, crawl and index statuses, and many more.
The page Changes monitoring tool is extremely useful, especially if you have issues regarding traffic drops and unauthorized changes.
Backlink Monitoring is different from the Backlink Checker tool. It allows you to add specific backlinks that you want to monitor and their current status. You will get notified automatically when their status changes. 
The tool keeps an eye on backlink parameters like found/not found status, indexed/not indexed, and first and last seen. You can connect your Google Search Console to a project and configure backlinks import from there.
With this tool, you can investigate your competitors’ backlink profiles – what domains/URLs are linking out to them but missing on your website. 
You can also check backlinks in common if you need to. Thus, it is undoubtedly a great tool for building high-quality links and outperforming your competitors. 
SE Ranking’s Keyword Grouper tool helps you cluster keywords based on the top-ranking results in Google for them. 
Let’s say some keywords bring the same pages in SERPs, this tool will automatically group those keywords. In a nutshell, it saves lots of time when researching any niche or planning a website structure. However, for every keyword group you create, it will charge around $0.005 per query. 
SE Ranking has gone the extra mile by adding Lead Generator, a widget that helps you generate qualified leads. When you add it to your site, it lets your visitors audit their sites (for free) in return for their contact information. 
You can then use their contact details in the future to nurture and convert them. 
(Remember, It’s only available in the Pro & Business Plans). 
It helps you generate keyword suggestions based on data from Google, Yahoo, and Bing autocomplete. 
You can add your queries breaking by line and the tool will suggest keywords that people are using to find that specific product/tool. 
SE Ranking takes customer support seriously, recognizing that SEO tools can be complex and users often need assistance. They offer a robust support system that sets them apart from many competitors in the industry.
The company provides two primary channels for customer support: email and live chat. This dual approach ensures users can get help in the way that best suits their needs and urgency. The live chat feature is particularly noteworthy, as it’s not commonly offered by other SEO platforms. In fact, some competitors only provide enhanced support for enterprise-level customers at an additional cost.
SE Ranking makes their support easily accessible. Users don’t have to hunt for contact information or navigate through multiple pages to find help. A chat box is prominently displayed at the bottom of every page on their website, allowing for quick and easy access to assistance.
As I mentioned above, SE Ranking is getting all the praise from real customers. However, some users do not totally agree with others. Here are some reviews from existing customers. 
– Martin Miles
Source: Trustpilot
– Ben Ryman
Source: Trustpilot
SE Ranking is a complete SEO tool but only suitable for beginners and SMBs. That means it has some limitations too. So you might want to explore other options with advanced and industry-level features. 
Here are some SE Ranking alternatives you can try:
Bonus: I have done a detailed comparison between Semrush and SE Ranking. Check out now to see which tool is better than the other one.
Know everything about this popular tool in my detailed Ahrefs review. 
After thoroughly exploring SE Ranking’s suite of tools, I’ve found it to be a valuable asset for my particular SEO requirements. The platform’s core features – including website audits, keyword research, and competitor analysis – proved to be precise and relevant, consistently providing insights directly applicable to my website.
What stands out is the intuitive user interface. Even those new to SEO should find navigating the platform straightforward and user-friendly. The collaborative features are a significant plus, streamlining the research process and making teamwork more efficient.
That said, I’d strongly suggest taking advantage of the 14-day free trial before committing to a paid plan. This hands-on experience will allow you to personally assess the tools and functionalities, ensuring they align with your specific needs and workflow. 
Yes, SE Ranking offers a 14-day free trial which will give you limited access to all the features of SE Ranking. To start the free trial, you don’t need to give out your payment information, so there is no need to cancel it if you don’t want to continue with SE Ranking.
SE Ranking does not offer any refunds. But in case of some special cases, you can request a refund, and still, there is no guarantee that they will refund your money.
With SE Ranking, you get access to a complete suite of SEO tools to grow your website’s organic traffic. It also offers tools like PPC research and social media management. You can also generate white-label reports and add your own branding to them. It is also affordable compared to other SEO tools, so I would say it is definitely worth it.
There are many good alternatives to SE Ranking available, and some of them are Semrush, Moz, Ahrefs, SpyFu, Serpstat, etc.
Yes, SE Ranking offers multiple add-ons, which you can buy with its plans. The agency pack add-on costs $50/month, billed annually, the pricing range of the content marketing add-on is from $29/mo to $99/mo, and the pricing range of the local marketing add-on is from $7/mo to $181/mo.
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