The Complete SEO Checklist for 2025  Backlinko
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Leveraging AI Video Tools to Boost Content Creation for Businesses  Vocal
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Home » What Works Under the Surface: Speed, Structure, and Strategy
SEO starts at the source, your website’s structure. No matter how refined your content or how defined your audience, poor technical setup will block results. Headers, metadata, speed, and mobile readiness are not add-ons. They are the framework holding everything in place. The same goes for decision-stage content. Without feature pages and direct comparisons, you leave high-intent traffic to your competitors. Instead of hoping buyers find you, guide them with focused pages built for search and conversion. This isn’t about trends or tricks. It’s about tightening the fundamentals that make growth possible, faster, leaner, and with measurable traction.
Technical SEO builds the foundation of any effective online presence for SaaS companies. Your website won’t rank even with perfect content and audience targeting if search engines can’t crawl, understand, or render your pages properly. Let’s look at how to build a stronger technical foundation and boost your visibility.
Well-laid-out headings work as signposts for both readers and search engines. They create a logical hierarchy that helps readers understand and move through content better. Screen reader users rely on headings to move between sections, according to accessibility experts.
For optimal structure:

Meta elements give your site self-awareness and tell crawlers what each page means. Title tags, meta descriptions, and other HTML elements substantially affect how search engines read your pages. Poor heading structure confuses search engines and hurts your ranking potential. A quality SaaS SEO agency will review your heading structure to spot these issues.
Mobile optimization isn’t optional any more. Google users have been mostly mobile since 2015, which makes mobile-friendly design essential. Mobile devices generated over 58.33% of all website traffic globally in early 2023.
Google ranks and indexes sites based on their mobile version first. Sites without responsive design will rank lower. Bad mobile design has immediate effects. Users abandon pages that take more than three seconds to load 53% of the time. High bounce rates tell Google your site offers poor user experience.
A good mobile responsive design:

Load speed greatly affects user experience and search rankings. The probability of bounce increases 32% when pages take 3 seconds to load instead of 1 second. Speed optimization matters deeply for any SaaS SEO strategy.
Speed improvements come from:

Indexing problems can hide great content from search results. Google Search Console helps you check if important pages are indexed properly. Better indexing requires:

One expert puts it simply: “Without a strong technical foundation, even the best content won’t rank”. Content strategy matters, but SEO for SaaS companies needs solid technical elements too.
Comparison pages convert prospects effectively in SaaS marketing. These pages speak directly to customers who compare solutions and stand ready to make a purchase.
Your competitor comparison pages help you retain control of the story as potential customers review their options. Users in the decision stage often research alternatives before buying. Keywords generate approximately 1,900 monthly searches in the US alone.
A comparison page works best when you:

This SaaS SEO strategy perfectly with their collection of 71 comparison pages. These pages attract over 11,000 organic visitors monthly, worth about $1 million in equivalent PPC advertising annually.
Feature pages should showcase your solution’s strengths while acknowledging what competitors do well. Honest discussion about relative advantages works better than criticizing competitors.
Your features pages should:

“When you fabricate your software’s features and abilities, you’re only helping to add to churn,” says one SEO for SaaS companies expert. Prospects conducting thorough research appreciate objectivity, which builds credibility.
Prospects search for specific solutions using high-intent commercial keywords after understanding their problem. Common search patterns include:

Smaller SaaS companies can create “three-way comparisons” to join conversations between established competitors. This tactic helps you exploit competitors’ brand awareness through content like “[Competitor 1] vs [Competitor 2] vs [Your Brand]”.
An expert SEO agency for SaaS companies like Nine Peaks Media helps develop a complete comparison page strategy with:
Every technical fix and content choice plays a role in performance. Clean structure supports crawlability. Fast pages keep users engaged. Mobile-first design aligns with how people actually search. And when decision time comes, comparison pages offer clarity and control. These aren’t side projects, they’re growth levers. SaaS companies serious about long-term traction need to treat SEO like a system, not a tactic. Build the technical base first. Layer in high-intent content where it matters. Review performance. Then refine. Each improvement compounds. That’s how you move from visibility to revenue, without wasted effort or guesswork.
Blog as received in the mail
World Business Outlook is a print and online magazine providing comprehensive coverage and analysis of the financial industry, international business and the global economy.

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TP

Mumbai (Maharashtra) [India], June 17: TiE Mumbai, one of India’s most dynamic platforms supporting entrepreneurship, is organising a power-packed two-day virtual workshop on “The Role of AI in Digital Marketing” on 18th and 19th of June 2025 from 6pm-7.30pm. Designed for early-stage founders, lean marketing teams, and SMBs, the session promises to equip attendees with the knowledge and tools needed to harness the power of Artificial Intelligence to drive smarter, faster, and more cost-effective digital marketing strategies.
Set to take place over two days, the interactive webinar series will be led by Naren Patil, a marketing thought leader and the Founder & CEO of MarketEngine by StartupWind. With a rich background that includes senior roles at NGDATA and Saba, and an MBA from Northwestern’s Kellogg School of Management, Patil brings decades of experience and cutting-edge insights to the table.

“This workshop is a must-attend for businesses looking to sharpen their digital marketing approach with AI-enabled tools,” said Naveen Raju, Executive Director, TiE Mumbai. “At TiE Mumbai, we are deeply committed to helping entrepreneurs stay ahead of the curve by demystifying emerging technologies like AI. This initiative reflects our focus on enabling startups and SMEs to compete smarter, not harder.”
Day 1 of the workshop will focus on AI-driven content strategy and SEO. Participants will learn how to craft compelling brand narratives through blogging, apply an 8-step SEO framework to attract high-quality traffic, and leverage AI tools to accelerate campaign delivery by up to 10x while cutting marketing costs by as much as 75%.

Day 2 will deep dive into AI-powered email and social media marketing. Key highlights include how small businesses can drive high-conversion leads through email campaigns, the simplicity and efficiency of AI-enabled social media strategy, and best practices to build effective multi-channel engagement.
The sessions are structured to be hands-on, with practical frameworks and actionable insights that participants can apply immediately to their business contexts. Whether you are launching a startup or scaling an established business, the workshop will serve as a vital toolkit for modern marketing in an AI-first world.
TiE Mumbai invites entrepreneurs, marketing professionals, and business owners to register and take the first step toward building an agile, AI-powered marketing engine.
Interested participants can click on this link to register themselves https://events.tie.org/RoleofAIinDigitalMarketing?utm_source=BenchmarkEmail&utm_campaign=Role_of_AI_in_Digital_Marketing_-_11th_June_2025&utm_medium=email
About TiE
The Indus Entrepreneurs (TiE), was founded in 1992 in Silicon Valley by a group of successful entrepreneurs, corporate executives, and senior professionals with roots in the Indus region. Since 1992. TiE has been supporting entrepreneurs by offering education, mentorship, networking and funding opportunities. The mission of TiE is to foster entrepreneurship globally through the 5 pillars of TiE : mentoring, networking and education, funding and incubation. Dedicated to the virtuous cycle of wealth creation and giving back to the community. TiE’s focus area is to generate enable the next generation of entrepreneurs. There are currently 11,000 members, including over 2,500 charter members in 60 chapters across 17 countries. TiE’s mission is to foster entrepreneurship globally through mentoring, networking, and education. Dedicated to the virtuous cycle of wealth creation and giving back to the community, TiE’s focus is on generating and nurturing our next generation of entrepreneurs.
Media Contact
Jacqueline Patel
9967040369
jacquelinepatel@yahoo.com
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The Tribune, now published from Chandigarh, started publication on February 2, 1881, in Lahore (now in Pakistan). It was started by Sardar Dyal Singh Majithia, a public-spirited philanthropist, and is run by a trust comprising five eminent persons as trustees.

The Tribune, the largest selling English daily in North India, publishes news and views without any bias or prejudice of any kind. Restraint and moderation, rather than agitational language and partisanship, are the hallmarks of the newspaper. It is an independent newspaper in the real sense of the term.

The Tribune has two sister publications, Punjabi Tribune (in Punjabi) and Dainik Tribune (in Hindi).
Remembering Sardar Dyal Singh Majithia

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UPDATE: May. 19, 2025, 1:36 p.m. EDT This article has been updated with new information from ‘The Android Event,’ the Android-focused mini I/O event held on Tuesday, May 13.
The latest news from Google-land is all Gemini, Gemini, Gemini. And with Google I/O 2025 less than a day away, we expect more of the same.
A year after its last big event, Google is back with an even deeper dive into AI. So deep, in fact, that Android was shuffled off into its own separate event entirely. On Tuesday, May 13, Google hosted “The Android Show,” a mini I/O-style event focused on the latest Android 16 developments.
So, is Google clearing the decks for major announcements at Google I/O tomorrow? All signs point to yes.
Ahead of I/O 2025, Google dropped a developer preview of Gemini 2.5 Pro, its latest generative AI model. Translation: this year’s keynote isn’t just about flashy hardware or Android updates — it’s about code, algorithms, and the general direction of Google’s artificial intelligence goals.
Whether you’re a developer, a die-hard Android fan, a casual Gmail user, or just here for the spectacle, here’s what to expect from Google I/O 2025.
The big keynote for Google I/O is scheduled for Tuesday, May 20, 2025, at 10 a.m. PT. Here’s when it will be happening around the globe:
New York: 1 p.m.
Chicago: 12 p.m.
London: 6 p.m.
Honolulu: 7 a.m.
Dubai: 9 p.m.
Paris: 7 p.m.
Mumbai: 11:30 p.m.
Have you been hearing the phrase agentic AI a lot lately? We sure have, most recently at Microsoft Build 2025. Agentic AI features were a big focus during the opening Microsoft Build keynote, and OpenAI has been rolling out more and more agentic capabilities with its AI chatbot ChatGPT. And since we expect Gemini to be the primary focus of Google I/O 2025, we also expect announcements related to new agentic tools in Gemini.
With ChatGPT siphoning away searchers from Google (particularly young searchers), Google has gone all-in on AI search, first with AI Overviews, and more recently with AI Mode. And last week, Google began quietly testing AI Mode on its homepage and on search results pages for select users, as Mashable reported. It certainly seems like Google is readying AI Mode for primetime, and Google I/O would be the perfect time to announce this launch.
AI Mode uses the Gemini chatbot to give searchers information instead of the standard blue links you get with Google Search. And if AI Mode is getting a wider launch, it’s further proof that the era of Google Search is over, and the era of AI search has officially begun.
A week before Google I/O, Google pulled back the curtain on Android 16. The headline here is a fresh evolution of Google’s design language, shifting from Material 3 to the more vibrant and customizable Material 3 Expressive. (Google, true to form, self-leaked the details in a now-deleted blog post.) You can get all the details at the Google blog, but we’ll save you a click: Material 3 Expressive does away with clean design and Corporate Memphis art and is embracing more active animations, colors, and rounded designs.
We also learned that Google is transforming its Find My Device app into the “Find Hub,” which will let users track devices, of course, but also people, belongings, and even luggage. New Bluetooth tracker tags and smart luggage will soon be released and integrate directly with the new Find Hub.
As for what Android 16 will bring, the beta has already given us a sneak peek. Features like Auracast support hint at smoother Bluetooth switching, while visual tweaks, quality-of-life upgrades, and the introduction of “summarized notifications” suggest a more streamlined, user-friendly experience across the board.
Leaks suggest a Q2 launch, sometime around June.
Wear OS fans, this one’s (almost) for you. Wear OS 5.1 quietly dropped in March, delivering some relatively minor improvements like better step tracking and revamped media controls. However, in a pleasant surprise, Google revealed Wear OS 6 during The Android Show event. We now know that Wear OS 6 will be getting a big visual update, new Gemini AI features, and a 10% battery life boost.
Fourth time’s the charm — at least, that’s what Google hopes.
After the quiet burial of Google Glass, the slow fade of Daydream, and the DIY novelty of Cardboard, Google is once again diving headfirst into immersive tech with Android XR. Built from the ground up with Gemini AI in mind, this new operating system is aimed squarely at powering the next wave of AR and VR wearables.
Things may be different now with Google’s collaboration with Samsung on Project Moohan — a pair of XR glasses using Google’s OS. Details are sparse, and it’s unclear whether Moohan will make a cameo at I/O 2025, but you can bet Android XR will get some stage time. Expect Google to name names when it comes to new partners and paint a picture of an XR ecosystem that might have staying power.
Google regularly rolls out new tools, updates, and features for its Workspace suite of tools, including Google Docs, Gmail, Sheets, and Slides. During the Google I/O 2025 keynote, look for a ton of announcements related to new Workspace tools. You don’t have to be a psychic to know that Gemini and artificial intelligence will be the driving force behind most of these changes.
What is Project Astra? The project is part of Google DeepMind, the company’s AI skunkworks lab. It’s the name for Google’s research prototype for a universal AI. Also on deck is a mobile version of NotebookLM, Google’s AI-powered research assistant. We’re not sure if we’ll get updates about this at Google I/O 2025, but fingers crossed.
Project Moohan is actually a joint venture between Google and Samsung. It’s the code name for Samsung’s first augmented reality glasses, powered by Google Gemini. We know that Samsung is working on new display technology for AR glasses, and we’re hoping to get more updates on this project soon. Unfortunately, Google I/O doesn’t usually include many hardware announcements, but if we’re lucky, we’ll get some teasers on this upcoming product launch. We got a good look at this technology during the Galaxy Unpacked event earlier this year, so perhaps Google I/O will give us our next preview.
Google is an AI company now, full stop. And I/O 2025 is shaping up to be less about what Google makes and more about how much smarter it can make everything.
At the center of it all is Gemini. With version 2.5 Pro already in developers’ hands, expect Google to go deep on performance gains, real-world integrations, and new ways Gemini is flexing across platforms. (As of this writing, Gemini 2.5 Pro tops AI leaderboards.)
Google is bringing AI to everything, so expect announcements on a bunch of AI-related features: cars, smartwatches, earbuds, even your toaster, probably. Context-aware assistants, predictive interfaces, and on-device models will dominate the demos. It’s either thrilling or exhausting, depending on how many times you’ve heard the phrase “AI-first strategy.”
Topics Google
Chance Townsend is the General Assignments Editor at Mashable, covering tech, video games, dating apps, digital culture, and whatever else comes his way. He has a Master’s in Journalism from the University of North Texas and is a proud orange cat father. His writing has also appeared in PC Mag and Mother Jones.
In his free time, he cooks, loves to sleep, and greatly enjoys Detroit sports. If you have any tips or want to talk shop about the Lions, you can reach out to him on Bluesky @offbrandchance.bsky.social or by email at [email protected].

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