2 Years of Generative AI: What's Changed for Marketing Analytics? – CMSWire.com

2 Years of Generative AI: What’s Changed for Marketing Analytics?  CMSWire.com
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How Adobe’s new agentic AI may help brands personalize digital marketing – Ad Age

Marketers can learn a thing or two from Melted Solids’ social media work for Zohran Mamdani.

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Google to stop Chrome updates for older Android versions: Should you be worried? – Mint

Google to stop Chrome updates for older Android versions: Should you be worried?  Mint
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Semrush Breakdown: A Comprehensive Guide – Causeartist

Before diving into the nitty-gritty details, let’s start with an overview of SEMrush. What is it, and why is it crucial for your digital marketing strategy?
Before diving into the nitty-gritty details, let’s start with an overview of SEMrush. What is it, and why is it crucial for your digital marketing strategy?
Before diving into the nitty-gritty details, let’s start with an overview of SEMrush. What is it, and why is it crucial for your digital marketing strategy?
SEMrush is an all-in-one digital marketing platform that provides a wide array of tools for SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), content marketing, and competitor analysis.
One of SEMrush’s primary strengths lies in its suite of SEO tools that can help you optimize your website for search engines. Keyword research is the cornerstone of any successful SEO strategy.
Understanding the keywords that your target audience is searching for allows you to optimize your website’s content, drive organic traffic, and ultimately, achieve better search engine rankings.
SEMrush offers a comprehensive set of tools for keyword research that can give you a competitive edge.
Let’s delve deeper into these features:
The Keyword Magic Tool is SEMrush’s flagship keyword research tool. It provides a wealth of information about keywords, making it an invaluable resource for SEO professionals and content creators.
Try SEMrush for Free
Understanding your competitors’ keyword strategies is crucial. SEMrush’s Keyword Gap Analysis tool allows you to compare your website’s keyword portfolio with those of your competitors.
When you need a quick snapshot of a specific keyword, the Keyword Overview tool provides a concise summary.
Once you’ve identified your target keywords, it’s crucial to track your rankings over time. SEMrush’s Position Tracking tool simplifies this process.
For those engaged in paid advertising campaigns, the Keyword CPC Map tool is invaluable.
SEMrush offers a suite of powerful tools to help you optimize your website’s on-page elements effectively.
The On-Page SEO tool in SEMrush is designed to help you analyze and improve various on-page elements that impact your website’s search engine rankings.
Here’s how it works:
The Content Analyzer tool within SEMrush is an essential asset for on-page SEO optimization, content planning, and performance tracking.
Here’s how it can benefit your SEO efforts:
The SEO Content Template tool is a valuable resource for creating SEO-friendly content that ranks well in search results.
Here’s how it can assist you:
The On-Page SEO Checker is a comprehensive tool that assesses the SEO health of your pages and provides actionable recommendations for improvement:
The Backlink Analysis tool in SEMrush provides a comprehensive overview of your website’s backlink profile. It allows you to track and manage your backlinks effectively.
Here’s how you can leverage this tool:
Maintaining a healthy backlink profile is crucial for SEO success. SEMrush’s Backlink Audit tool helps you identify and address toxic or low-quality backlinks that can harm your website’s reputation and rankings:
Try SEMrush for Free
To improve your website’s authority and outrank competitors, it’s essential to identify backlink opportunities that your competitors are capitalizing on.
SEMrush’s Backlink Gap Analysis tool helps you do just that:
The Backlink Analytics tool offers in-depth insights into your backlink profile’s performance and helps you track the effectiveness of your link-building efforts:
SEMrush’s Link Building Tool streamlines the process of finding and acquiring new backlinks:
SEMrush’s Competitor Analysis tool is the cornerstone for understanding your competitive landscape. It allows you to gain insights into your competitors’ online strategies, including their keywords, backlinks, and advertising tactics.
Here’s how you can leverage this tool:
The Market Explorer tool in SEMrush goes beyond traditional competitor analysis and helps you explore new markets and niches effectively:
Traffic Analytics is a powerful tool for understanding your competitors’ website traffic sources, audience demographics, and user behavior.
Here’s how it can benefit your competitor analysis efforts:
SEMrush’s Competitive Research Toolkit is a collection of additional tools and reports that enhance your competitor analysis:
Try SEMrush for Free
SEMrush also provides a set of tools to enhance your search engine marketing (SEM) efforts, whether it’s through Google Ads or other PPC platforms.
Pay-Per-Click (PPC) advertising is a highly effective digital marketing strategy that allows businesses to reach their target audience directly through search engines like Google and Bing.
The success of a PPC campaign hinges on effective keyword research. SEMrush offers an array of tools and features to assist you in uncovering, analyzing, and optimizing keywords for your PPC endeavors.
Here, we’ll delve deeper into the world of PPC keyword research using SEMrush:
Try SEMrush for Free
SEMrush’s social media tools help you streamline your social media marketing efforts and gain a competitive edge in the ever-evolving social landscape.
SEMrush’s Influencer Analytics is a robust tool that empowers you to manage every aspect of your influencer marketing campaigns, from identifying the right influencers to measuring campaign performance.
Let’s delve deeper into how Influencer Analytics can help you excel in this dynamic marketing landscape.
Try SEMrush for Free
Content is king, and SEMrush equips you with the tools necessary to create and optimize content that resonates with your target audience.
Content is at the heart of digital marketing success, and effective content management is essential for maintaining a strong online presence.
SEMrush’s Content Audit tool is a powerful resource that empowers you to analyze and optimize your content strategy for better performance.
In this section, we’ll explore how the Content Audit tool can help you take your content game to the next level.
SEMrush’s SEO Content Template is a robust tool designed to simplify this process, offering data-driven insights and recommendations for optimizing your content.
In this section, we’ll delve into the features and benefits of the SEO Content Template and how it can help you achieve your SEO goals.
SEMrush’s Content Marketing Calendar is a powerful tool designed to streamline the content planning and management process. In this section, we’ll explore how the Content Marketing Calendar can help you effectively strategize, create, and execute your content marketing campaigns.
To make the most of Semrush, it’s essential to understand the pricing plans and choose the one that suits your needs.
The SEMrush Pro Tier is designed to provide essential tools and features for digital marketers, businesses, and website owners who want to improve their online visibility, optimize their marketing strategies, and stay ahead of the competition.
Here’s a breakdown of what you get with the SEMrush Pro Tier:
Try SEMrush for Free
The SEMrush GURU Tier is tailored for agencies and mid-size businesses, offering advanced tools and features to take your digital marketing and SEO efforts to the next level.
It’s ideal for those looking to manage multiple projects, track a larger number of keywords, and access a broader range of data and capabilities.
Here’s a detailed breakdown of what you get with the SEMrush GURU Tier:
Try SEMrush for Free
The SEMrush Business Tier is tailored to meet the needs of large agencies and enterprises, offering an extensive set of tools and features to supercharge digital marketing efforts, SEO strategies, and competitive analysis.
It’s designed for organizations that demand robust capabilities, require access to a broad range of data, and handle a significant volume of projects and clients.
Here’s an in-depth breakdown of what you get with the SEMrush Business Tier:
Try SEMrush for Free
The SEMrush Free version provides a limited but valuable set of tools and features that can help individuals, small website owners, and digital marketing enthusiasts gain basic insights into their online presence.
Here’s a breakdown of what you can expect from the SEMrush Free version:
Causeartist is a multi media company spotlighting impact entrepreneurs, impact startups, and innovative nonprofits.
Both "startup" and "start-up" are technically correct, but "startup" is becoming the preferred spelling, especially in the business and technology sectors.
PandaDoc is a versatile document management platform that helps businesses streamline their document workflows, increase productivity, and enhance collaboration.
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How Refocusing on a Single Digital Marketing Channel Brought Success – Business Insider

This as-told-to essay is based on a conversation with Meredith Noble, the 33-year-old cofounder of Learn Grant Writing, about the marketing strategies that have helped grow her business. Insider has verified her business’ revenue with documentation. The following has been edited for length and clarity.
In the early days of trying to grow my grant-writing education business, I tried every marketing idea I heard about: get on social media, create a Facebook challenge, produce a weekly newsletter, host a private community, and on and on. 
I know this isn’t a unique experience for small-business owners — it can be easy to feel pressure to be everywhere, especially when you compare your business to larger companies with more resources.
Aside from the fact that trying to be on every distribution channel was exhausting, it also wasn’t working. My cofounder Alexandra Lustig and I were spreading ourselves too thin and no channels were optimized enough to get the return we needed. Plus, with such a shotgun approach, we weren’t giving any channel enough time to gain traction. 
We were feeling defeated, and so was the business: In December 2020, we lost $20,000, had only six weeks of money left, and were basically on the brink of business death. I knew something had to change.
Around that time, we had participated in a Dan Martell accelerator. He encourages businesses to focus on a single product, a single target audience, and a single distribution channel until they hit $1 million in revenue. 
We decided to give it a shot and spent about three weeks radically overhauling our marketing strategy to focus solely on SEO. We were shocked by the results. 
In January 2021, we hit $7,000 in monthly recurring revenue, and within two years, we reached $1 million in annual revenue. 
At the start of this process, my cofounder and I went through a worksheet where we color-coded every marketing distribution channel: green was fully optimized, yellow was close, and red was nowhere near succeeding. For us, nothing was green, but SEO seemed like it could get there the fastest. 
I had already started to explore SEO because I never felt drawn to social media and I didn’t have the money to pay for ads. But I was also just innately curious about it. I liked how technical it was. Plus, I appreciated that it still gave my business a wide umbrella to work within — SEO isn’t just Google, it’s also YouTube, it’s Amazon search, and it’s PR to build backlinks. 
My advice for others who want to choose a single distribution channel is that it has to feel expansive, like something you want to do. Too often I hear people say things like, “I have to be on social media.” If that’s your attitude, it’s the wrong strategy for you.
The other foundational step we took at the beginning of this overhaul was a process I call “dreamy customer mapping,” which is different from a customer survey. 
We reached out to dozens of customers and people in our target audience at different stages in their journey to hold recorded, one-on-one interviews, asking questions about their pain points, what drew them to our business, and how we could better earn their trust. (The Mom Test is a great resource to learn to ask better customer questions.)
This process helped verify that SEO could be a great channel for reaching our target audience — people who are curious about grant writing for more career flexibility and who search online to learn more about it. 
We also reviewed the interview transcripts and pulled out the exact language our customers used about their pain points, frustrations, fears, hopes, and desires to inform the copy we’d use across the web. Multiple leads have told me they signed up because they felt like we were inside their brain when they read our content, and that’s because of these interviews.
I dove deep on Google to educate myself on all the aspects of SEO and started writing standard operating procedures so that everything we did could become a repeatable process instead of haphazard. 
For example, as I figured out how to optimize our YouTube channel, I wrote down every single step from idea to publishing in what has become a 10-page SOP. 
This documentation made it so much easier when it came to hiring. We brought on a content writer to handle our blogs and were able to easily train them by handing off the SOP. 
It also allowed me to identify aspects of the process that were contractive to me and figure out where to delegate. 
For instance, I realized I enjoyed most of the process of making YouTube videos but hated the tech, so I hired someone to come to my house and film me. Removing the one part that sucked helped keep the joy in the channel and kept me motivated.
Your marketing distribution channel is not synonymous with your funnel. I was focused on SEO as a way to get new customers into my orbit, but nurturing them is a different process. Our approach was to use SEO to drive people toward our lead magnets and then use our email marketing to nurture them into customers.
Still, writing an email newsletter each week took up too much of my time and energy. Instead of constantly coming up with fresh content, we decided to build six months’ worth of evergreen emails that people start getting the moment they sign up for our newsletter. 
At the end of six months, we email them asking if they’d like to be removed. Most people say no, they love our emails — and we send them back to the beginning of the sequence again. It’s saved us so much content-creation time, and no one has ever complained about duplicate emails. 
Now that we’ve reached $1 million a year and are aiming for $1 million a month, we’re back to the drawing board with this same strategy, trying to figure out the one other channel that we can get really good at to continue scaling our business.

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How Digital Marketing Can Skyrocket Your Business in 2025 – Newshour Press

Not a member? Join today
Ritika Pathak
In today’s fast-paced digital world, having an online presence is no longer optional—it’s essential. Whether you’re a startup, a small business, or an established brand, digital marketing is the key to growth, visibility, and customer engagement. But with constant changes in algorithms, trends, and strategies, navigating digital marketing can feel overwhelming.
At IndiaKites24, we help businesses like yours harness the power of SEO, social media, paid ads, and AI-driven strategies to maximize your brand’s reach and revenue. In this blog, I’ll break down why digital marketing is essential for your business in 2024 and how you can use it to attract more customers and grow your brand.
 
No matter how great your product or service is, people need to know you exist before they can buy from you. Digital marketing helps you:
✅ Increase visibility on search engines and social media.
✅ Target your ideal audience through paid and organic marketing.
✅ Stay top-of-mind with potential customers through retargeting ads and email marketing.
At IndiaKites24, we use a combination of SEO, social media, and paid ads to ensure that your brand reaches the right audience at the right time.
Search Engine Optimization (SEO) is the secret weapon that helps businesses rank higher on Google. When done correctly, it brings in consistent, high-quality traffic without paid ads.
How SEO Helps Your Business
✅ Increases your website’s ranking for relevant keywords.
✅ Drives high-intent traffic (people who are actively searching for your services).
✅ Improves credibility & trust—People trust Google’s top results.
If your business isn’t ranking on Google, you’re missing out on potential customers. At IndiaKites24, we specialize in SEO strategies that help businesses rank higher and attract more leads.
Social media isn’t just about likes and shares—it’s a powerful tool for brand awareness, customer engagement, and sales. Platforms like Instagram, Facebook, LinkedIn, and TikTok are driving millions in revenue for businesses worldwide.
How Social Media Marketing Helps You Grow
✅ Increases engagement & brand loyalty.
✅ Boosts conversions with targeted advertising.
✅ Drives website traffic with organic & paid strategies.
At IndiaKites24, we create high-converting social media strategies that help businesses grow their audience and increase revenue.
While organic marketing takes time, paid advertising gives you immediate visibility. Platforms like Google Ads, Facebook Ads, and LinkedIn Ads allow businesses to target their ideal audience and generate leads quickly.
Why Paid Ads Work
✅ Targeted audience reach (show ads to people most likely to convert).
✅ Immediate visibility (no waiting for organic growth).
✅ Higher return on investment (ROI) when managed effectively.
At IndiaKites24, we create data-driven ad campaigns that maximize conversions and minimize wasted spend.
Artificial Intelligence (AI) is transforming digital marketing, making it more efficient and effective. AI tools help businesses:
✅ Analyze customer behavior & predict trends.
✅ Automate marketing processes for better efficiency.
✅ Optimize ad campaigns & content strategies.
At IndiaKites24, we leverage AI-powered strategies to help businesses outperform their competitors.
 
The future of business is digital, and those who invest in smart marketing strategies will stay ahead. If you’re looking to:
🚀 Increase your brand’s visibility
🚀 Attract high-quality leads
🚀 Boost sales & revenue
Then digital marketing is the solution.
At IndiaKites24, we specialize in helping businesses maximize their online potential with tailored marketing strategies. Whether you need help with SEO, social media, PPC, or AI-driven campaigns, we’ve got you covered.
 
📞 Ready to grow your business? Contact us today for a FREE digital marketing consultation!
📩 Email: sak@indiakites24.com
📞 Call: 8130104089
🌐 Website: www.indiakites24.com
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Will Scott, AI SEO Expert Shares AI SEO Insights at Pubcon Pro 2025 in Austin – columbiadailyherald.com

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AI SEO agency Search Influence announced that its CEO and Co-Founder Will Scott, an AI SEO Expert, will be a featured speaker and moderator at Pubcon Pro 2025, held June 19-20 in Austin, Texas.
Will will share insights on how artificial intelligence is transforming SEO workflows and what it means for agencies and in-house marketers. He is scheduled to speak in sessions titled “AI-Powered Agencies: Automate 80% of Your SEO Work,” and “AI and SEO Content Generation.”
AI SEO Expert Will Scott to Present at Pubcon Pro 2025 in Austin, TX," accompanied by AI SEO graphics and the Search Influence logo.
In “AI-Powered Agencies: Automate 80% of Your SEO Work,” Will will outline the systems and strategies that allow marketing teams to integrate AI into their day-to-day SEO operations. Rather than replacing marketers, AI tools enable greater efficiency, faster execution, and a stronger focus on strategic thinking. Will will demonstrate how agency leaders can use AI not just to cut costs, but to elevate the quality and consistency of their SEO services.
Later that day, Will will speak in “AI and SEO Content Generation,” a forward-looking panel featuring experts discussing the tools and techniques reshaping content development. The session will address challenges like maintaining originality, ensuring accuracy, and aligning content with search intent in an AI-driven environment. With his background in both technical SEO and content strategy, Will will guide the conversation toward practical, future-ready insights that attendees can bring back to their teams.
“AI isn’t just changing how we do SEO, it’s redefining what effective search optimization looks like. From content creation to technical implementation, AI enables us to work smarter, move faster, and deliver more value. The marketers and agencies who embrace this shift will gain a major competitive edge, while those who resist risk being left behind,” said Will Scott.
Will Scott is a nationally recognized digital marketing leader and the CEO and Co-Founder of Search Influence. Known for coining the term “barnacle SEO” in 2008, he has been at the forefront of search innovation for over two decades. As a full-time faculty member at Local U, Will is a frequent speaker at major industry conferences, including SMX and Pubcon.
Pubcon Pro 2025 will spotlight the growing role of AI in digital marketing, with sessions focused on SEO automation, paid media, and technical strategy. Attendees can expect practical insights from industry leaders, hands-on learning, and valuable networking opportunities. The conference draws agency owners, in-house marketers, and digital professionals from across the country.
As AI becomes increasingly responsible for what users see first in search, Search Influence has focused on helping clients optimize for this new reality. Their AI SEO methodology emphasizes topical relevance, structured formatting, entity clarity, and performance tracking to ensure their clients’ content is both machine-readable and human-relevant.
In higher education in particular, Search Influence has developed a tailored service offering designed to help colleges and universities navigate the shift to AI-powered search. The firm’s Higher Ed SEO Roadmap provides marketing teams with a structured action plan to future-proof their content strategy and maintain visibility with prospective students, faculty, and donors.
To learn more about Search Influence’s AI SEO strategies, call (504) 208-3900, visit https://www.searchinfluence.com/, or send inquiries to:
Search Influence
1423 Pine Street
New Orleans, LA 70118
About Search Influence:
Search Influence is a woman-owned, ROI-focused digital marketing agency that helps drive prospects into and through the marketing funnel with analytics-backed search engine optimization and paid digital advertising. Founded in 2006, Search Influence’s core purpose is to optimize potential. The agency collaborates with well-regarded brands and institutions both nationally and locally in New Orleans. Clients include the Tulane School of Professional Advancement, Tufts University College, Associated Hearing Professionals, New Orleans & Company, and Audubon Nature Institute.

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Best of the Bot: Create an SEO plan for a digital marketing agency – Search Engine Land

Best of the Bot: Create an SEO plan for a digital marketing agency  Search Engine Land
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