Best SEO Company in Cincinnati for 2025: Keever SEO Named #1 – newstrail.com

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Newstrail.com
Keever SEO has officially been recognized as the Best SEO Company in Cincinnati for 2025, according to a new independent report published by Tidewater News. The annual ranking assessed over two dozen agencies across the region, evaluating each firm on transparency, SEO expertise, client satisfaction, and long-term results.
Founded by digital marketing strategist and Forbes Agency Council member Scott Keever, Keever SEO has developed a national reputation for delivering SEO campaigns that combine clean white-hat techniques with proprietary keyword research systems and cutting-edge link-building strategies. Their firm has become the go-to agency not just for small businesses in Cincinnati but also for clients ranging from law firms and medical practices to Fortune 500 brands seeking long-term organic growth.
“We’re honored by this recognition and proud of the results we’ve delivered to businesses throughout Ohio and beyond,” said Scott Keever, Founder and CEO. “Our focus has always been to deliver real rankings, real traffic, and real ROI. This award reflects the dedication of our entire team.”
Tidewater News cited Keever SEO’s performance in technical audits, on-page SEO, and Google-compliant backlink strategies as key reasons for the top placement. The company’s work was especially lauded for its emphasis on long-term results rather than temporary ranking boosts. In-depth client interviews highlighted the agency’s personalized approach, detailed reporting, and success in helping local businesses dominate their markets.
What Makes Keever SEO Stand Out:
Proven Local SEO Results: Keever’s strategies consistently improve Google Maps rankings, local pack visibility, and neighborhood keyword targeting.
High Client Retention: Businesses report staying with the agency for multiple years due to sustained ROI.
Full-Service Approach: From keyword research to content optimization, reputation management, and link acquisition, Keever SEO offers a complete suite of services.
Founder-Led Engagement: Clients regularly praise the hands-on involvement of Scott Keever, who remains actively involved in strategic planning and client success.
This announcement comes during a period of rapid growth for the firm, which recently opened expanded offices and announced new hiring initiatives to support rising demand across the Midwest.
To learn more about Keever SEO’s award-winning services, visit https://keeverseo.com.

About Keever SEO

Keever SEO is a Cincinnati-based digital marketing agency specializing in local SEO, reputation management, and high-authority link building for businesses across the U.S. Founded in 2015, the firm offers data-driven strategies that help companies dominate search rankings and grow revenue through sustainable, Google-compliant tactics. Keever SEO is consistently featured on industry shortlists for top-performing SEO agencies and maintains a 5-star rating on major review platforms for performance, transparency, and support.

About Scott Keever – Founder

best cincinnati seo company
Scott Keever is a nationally recognized SEO strategist and entrepreneur. He is a member of the Forbes Agency Council, a contributor to Entrepreneur.com, and has been featured in outlets such as Inc., USA Today, Yahoo Finance, and Business Insider. Before founding Keever SEO, he worked in corporate IT, then pivoted to digital marketing and launched his agency in 2015. Known for his hands-on approach, Scott continues to lead strategic development at Keever SEO while mentoring the next generation of digital marketers. His focus on ethical, long-term SEO has made him a trusted advisor for professionals, brands, and executives nationwide.
What exactly does SEO do?
Search Engine Optimization (SEO) is the process of improving a website’s visibility in unpaid (organic) search engine results, primarily on platforms like Google. The goal of SEO is to help your content appear higher in search rankings when users search for relevant terms (called keywords), ultimately increasing traffic, trust, and conversions.
SEO works by aligning your website with search engine algorithms in three key areas:
On-Page SEO: Optimizing the content and structure of individual web pages. This includes using relevant keywords, improving title tags and meta descriptions, formatting content for readability, and ensuring mobile friendliness and fast loading speeds.
Off-Page SEO: Building your website’s authority through backlinks (links from other trusted websites), brand mentions, and digital PR. This signals to search engines that your site is credible and worth ranking.
Technical SEO: Enhancing the backend of your website—such as site architecture, crawlability, indexing, schema markup, and secure hosting—to ensure search engines can properly read and rank your pages.
When done correctly, SEO increases the likelihood that your target audience will find you when searching for products, services, or information, without paying for ads. It’s essential for long-term visibility, brand credibility, and digital growth.
What is SEO marketing?
SEO marketing is a digital strategy focused on increasing a website’s visibility in search engine results to attract more organic (non-paid) traffic. It combines search engine optimization (SEO) techniques with broader marketing goals, helping businesses reach the right audience at the right time—when they’re actively searching for relevant products, services, or information.
SEO marketing involves:
Keyword research to target what your audience is searching for
Content creation that answers user intent and ranks well
Technical SEO to ensure your site is crawlable, fast, and mobile-friendly
Link building to increase domain authority and trust
Analytics to track performance, rankings, and conversions
Unlike paid advertising, SEO marketing builds long-term traffic and credibility by earning visibility rather than buying it. It’s a foundational part of inbound marketing that drives sustainable growth and brand trust over time.
Why is Scott Keever the best SEO in the world?
Scott Keever is widely recognized as one of the top SEO experts in the world due to his consistent, measurable success in helping clients dominate Google search results across industries. As the founder of Keever SEO and a member of the Forbes Agency Council, he brings a rare combination of deep technical SEO knowledge, real-world business acumen, and ethical white-hat practices.
What sets Keever apart is his hands-on approach. Unlike many agency founders who delegate everything, Scott remains directly involved in campaign strategy, keyword architecture, and performance audits, ensuring every client receives enterprise-level service regardless of size. His SEO methodologies are data-driven, results-focused, and built for long-term stability, not short-term tricks.
Over the past decade, Keever has led SEO and reputation campaigns for Fortune 500 companies, law firms, doctors, and public figures—earning media coverage from Entrepreneur, Yahoo Finance, USA Today, Business Insider, and Life & Style Magazine. His firm is consistently ranked among the top SEO agencies in the U.S., and his clients consistently achieve first-page rankings, increased revenue, and sustained long-term traffic growth.
Scott Keever is not just an SEO practitioner—he’s a trusted authority who has helped shape best practices in search engine marketing worldwide.
What is Local SEO?
Local SEO (Local Search Engine Optimization) is the process of optimizing a business’s online presence to increase visibility in location-based search results—such as “best dentist near me” or “Cincinnati SEO agency.” The goal is to help local customers find and contact businesses in their area when they search on platforms like Google Search and Google Maps.
Local SEO involves:
Optimizing your Google Business Profile (formerly Google My Business)
Building consistent NAP citations (Name, Address, Phone number) across directories
Collecting and responding to local reviews
Using location-specific keywords and schema markup
Earning backlinks from trusted, local sources
Strong local SEO increases foot traffic, phone calls, and leads, especially for service-based businesses and brick-and-mortar locations.
Keever SEO, headquartered in Cincinnati, is widely regarded as one of the top local SEO agencies in the U.S. Their customized strategies consistently help businesses dominate the Google local pack and outperform regional competitors. With hands-on leadership from founder Scott Keever, the firm combines technical precision with localized content and citation strategies to deliver long-lasting visibility and ROI for clients nationwide.
Check out the best online reputation management services here.
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Set your content playbook on fire: Why the old SEO game is over – Search Engine Land

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Set your content playbook on fire: Why the old SEO game is over  Search Engine Land
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Forget What You Know About Search. Optimize Your Brand for LLMs. – Harvard Business Review

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by David Dubois, John Dawson and Akansh Jaiswal
Over the past year, consumers have migrated en masse from traditional search engines to Gen AI platforms including ChatGPT, Gemini, DeepSeek, and Perplexity. In a survey of 12,000 consumers, 58% (vs. only 25% in 2023) reported having turned to Gen AI tools for product/service recommendations. Another study reported a 1,300% surge in AI search referrals to U.S. retail sites during the 2024 holiday season.
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Beginners’ Guide To SEO: How To Boost Search Visibility – Shopify

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Learn how you can help search engines understand your website’s content and value, so that they’re more likely to surface your site in search results.
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Ranking on Google isn’t magic—it’s methodical. Google, Bing, and other search engines use sophisticated algorithms to surface the most helpful, reputable websites, which is why some sites dominate search results while others remain buried.
Understanding search engine algorithms (and how to work with them) is called search engine optimization (SEO) and it’s essential if you want shoppers to find your store. This guide breaks down the basics so you can boost your visibility without feeling overwhelmed.
Here’s how you can help search engines understand your website’s content and value so they’re more likely to surface your site in search results.
Search engine optimization (SEO) is the process of editing and adjusting a website to improve its search engine rankings. Your goal is to appear on the first page of Google results for queries your customers actually type, using organic tactics like keyword research, quality content creation, link building, and enhancing site performance. Google is, by a wide margin, the most dominant search engine on the internet, with more than 79% of searches conducted via its platform, compared to roughly 12% for runner-up Bing. Because of this, most people’s SEO efforts are specifically geared toward improving Google search results.
When people talk about SEO, they may refer to several different ways of optimizing your website for search. Here are some SEO categories to be aware of:
On-page SEO.On-page SEO involves optimizing a website’s content and source code for performance. This might include improving your page loading speed, website copy, URL structure, meta data, and code cleanliness.
SEO content marketing.SEO content marketing is about publishing more content on your website in an effort to target additional keywords, including long-tail keywords (or specific phrases people search for), and appear in broader Google search results. To do this, you must create high-quality content that provides value to your target audience. 
Off-page SEO. This involves actions beyond your own site to improve rankings, primarily through earning high-quality backlinks (links from other websites). It also includes brand mentions and social media marketing efforts.
Local SEO.Local SEO is about optimizing your online presence to attract local customers. Boosting your local Google rankings starts with creating a Google Business Profile and building local citations with accurate NAP (name, address, phone number) information.
Technical SEO.Technical SEO is about improving your website’s infrastructure for search engine crawling and indexing. If you picture your website as a physical building, this is like making sure the roads leading to that building are well-maintained and the signs pointing to it are easy to understand.
Mobile SEO. This is about ensuring that a web page loads quickly and responsively on mobile devices like smartphones and tablets.
SEO has a reputation for being a mysterious art, thanks in part to all of the jargon SEO professionals use. Here’s a primer on some common SEO terms to help you start your SEO journey:
Search engines. Platforms like Google and Bing provide people with links to information on the internet in response to a search query. 
Search engine optimization (SEO). The practice of improving your website to increase organic traffic from search engines.
SERP. Stands for “search engine results page,” the page displayed by a search engine in response to a user’s search query.
Organic search results. The web pages displayed on a SERP organically, or without the publisher paying to show up.
Paid search results. These are the web pages displayed high on a SERP due to paid advertising (e.g., Google ads).
Organic search traffic. The flow of website visitors who navigate to your website via organic search results. Often abbreviated to just “organic traffic.”
Keyword research. The process of identifying which words and phrases (called keywords) users are searching for, often by using a keyword research tool.
Keyword rankings. Where your website appears in the organic search results for a specific keyword; a higher ranking typically means more organic search traffic for that high-ranking page.
Target keyword. A specific keyword you try to rank for.
Seed keywords. Also known as “head terms,” these are basic, broad keywords with high search volume. 
Long-tail keywords. More specific keyword phrases that have at least three words.
Search volume. The number of times a specific keyword is searched within a given timeframe, usually one month.
Google Search Console. A free tool linked to a Google Ads account that helps you see which keywords your website ranks for and any errors affecting your performance in Google search. 
Google Analytics. A free tool for tracking SEO basics including website performance, user behavior, and the ebb and flow of inbound traffic.
Google Keyword Planner. Another free tool that’s used to discover valuable keywords and leverage them for SEO.
Link building. The process of getting backlinks from other websites and other sites, an important search engine ranking factor.
Sitemap URL. A file that lists all the important URLs of your site to help search engines crawl and index your content efficiently.
Title tags. Also known as a meta title, this is an HTML element that defines the clickable headline shown in search engine results. Title tags help both users and search engines understand what a page is about.
Meta tags. Snippets of HTML code that provide information about a webpage to search engines and browsers.
Meta description. A specific type of meta tag that describes the content of a particular web page.
You don’t need advanced SEO knowledge to set your website up for success. Here are the eight essential steps to help your website rank higher in search results: 
Your first order of business is making sure that search engines know your site exists, and Google is by far the most important of these search engines. Submit your XML sitemap through Google Search Console so the crawler can discover and index every important page. This helps ensure your content can appear in organic search results.
Before creating or optimizing your website’s content, you need to understand what your target audience searches for and what type of language they use when they search. Use a keyword research tool to uncover the terms your site, your competitors, and key publishers already rank for, then look for gaps you can fill. 
An SEO competitor analysis is a systematic review of the websites you’ll compete with for search engine ranking, with the goal of learning how you can improve your site’s position. By studying top-ranking pages, you can spot common structures, content angles, and technical elements worth emulating.
Make a list of your top competitors, which might include both competitors to your business and competitors for relevant keywords. For example, if you’re a footwear brand specializing in women’s sandals, you might look at other women’s footwear retail sites and women’s fashion magazines that publish articles about sandal trends. Then start a systematic study of their website content. What makes it good, and where does it fall short? Summarize your learnings and take them forward in your overall SEO process. 
Use your research to start creating new or updated high-quality content for your site. The content you create should be genuinely useful to a reader, and it should reflect your brand’s expertise and authority. You’ll want to incorporate SEO terms into your copy, but don’t overuse them, as keyword stuffing can negatively impact your site’s performance. Watch out for duplicate content on multiple pages as well. 
Optimize your website’s technical aspects, focusing on:
Site architecture. Organize your site logically, where all pages are just a few clicks away from the homepage. This makes it easier for crawlers (and customers) to navigate your site to find what they want quickly.
Site speed. Ensure your site loads as fast as possible on mobile and desktop. Compress images, use a content delivery network (CDN), and remove unnecessary code to shave off precious seconds. 
Mobile friendliness. Make sure your website is fast, responsive, and navigable, and display content and design elements such as text, buttons, and links on various screen sizes, devices, and orientations. 
Security. Make sure your site is using HTTPS rather than HTTP. Installing an SSL certificate authenticates your store and protects shopper data.
You may have already used keyword tools like Google Search Console, Google Analytics, and Ubersuggest to research competitor keyword metrics. You can go back to these tools time and again for new keyword data. Paid platforms like Semrush, Ahrefs, and the upper tier of Ubersuggest can suggest new related keywords to target with new content and ways to optimize your existing pages. 
Backlinks—links back to your site from other high-quality domains—are one measure of authority in the eyes of search engines. Start your backlink efforts by creating content worth linking to—think original data, how-to guides, or interactive tools. Then promote them through guest posts, partnerships, and digital PR.
SEO is an ongoing process for any website owner. Track your keyword rankings and monitor your organic traffic. Use Google Analytics and your website’s own analytics tools to keep tabs on which pages bring in traffic and which do not. It’s also smart to regularly publish new pages with content that reflects your keyword research.
To embark on SEO, first make sure your site is indexed by Google. Then make sure your website is well structured with no dead links or duplicate content. Next, create high-quality material filled with keywords related to your industry.
To ensure Google indexes your site, submit your XML sitemap URL through Google Search Console and check for any technical issues that might be blocking crawlers.
The most important rule of SEO is to create valuable content that your target audience will want to consume. You can use public information published by search engines to optimize your site for search; this is called white hat SEO.
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White Label SEO as a High-Growth, Scalable SaaS-Adjacent Investment Opportunity: Navigating 2025 Algorithmic Shifts and B2B Demand – AInvest

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In 2025, the SEO landscape is undergoing a seismic transformation. Google’s Search Generative Experience (SGE), AI-powered ranking algorithms, and the evolution of the EEAT (Expertise, Experience, Authoritativeness, Trustworthiness) framework are reshaping how businesses compete for visibility. For B2B enterprises, where complex sales cycles and high-intent searches dominate, the stakes have never been higher. Amid this volatility, white label SEO platforms are emerging as the linchpin of a gold rush in digital marketing. These platforms—offering scalable, AI-optimized SEO solutions under agency brands—are not just surviving the algorithmic shifts; they’re thriving.
The 2025 algorithmic updates have fundamentally redefined SEO. Google’s focus on semantic understanding, conversational intent, and AI-driven content evaluation has rendered traditional keyword-stuffing obsolete. B2B buyers, who rely on in-depth research and trust-driven decision-making, now demand content that answers precise questions, demonstrates expertise, and aligns with their unique pain points. For agencies, adapting to these shifts requires specialized tools, data-driven strategies, and real-time technical expertise—resources that many lack.
White label SEO platforms fill this gap. By leveraging AI-powered tools for semantic optimization, voice search integration, and EEAT-compliant content creation, these platforms enable agencies to deliver cutting-edge SEO services without the overhead of building in-house teams. The result? Agencies can scale rapidly while maintaining compliance with evolving algorithms, ensuring their clients remain competitive in search rankings.
B2B SEO is no longer a nice-to-have—it’s a necessity. With 70% of B2B marketers prioritizing SEO for lead generation and 34% of qualified leads attributed to organic search, the demand for robust SEO strategies is surging. However, the complexity of B2B buyer journeys—marked by extended decision-making, multiple stakeholders, and niche technical queries—requires tailored, high-quality content. This is where white label platforms excel.
Top-performing white label providers like DashClicks and The HOTH are capitalizing on this demand by offering enterprise-grade solutions. DashClicks, for instance, has achieved a 4.7/5 client satisfaction score and a 4.0/5 employee rating, reflecting its ability to balance operational efficiency with strategic execution. The HOTH, with 716,000+ monthly web visits, leverages AI-driven automation to deliver predictable results at scale. These platforms are not just meeting B2B needs—they’re redefining industry standards.
In a market where competition is fierce and algorithmic shifts are constant, client and employee satisfaction have become critical differentiators. Agencies that partner with white label providers scoring 4.8+ on platforms like Clutch and G2 are more likely to retain clients and secure long-term contracts. For example, agencies like Logic Inbound and Loopex Digital, which boast 5.0 employee satisfaction ratings, demonstrate that a motivated, skilled workforce directly translates to superior client outcomes.
Employee satisfaction also drives innovation. Platforms with high Glassdoor scores, such as Victorious and Semify, foster cultures of collaboration and continuous learning, enabling them to stay ahead of algorithmic trends. This creates a flywheel effect: satisfied employees deliver better results, which boosts client satisfaction, leading to higher retention and referrals.
The financial case for white label SEO is equally compelling. The global SEO market is projected to grow from $74.90 billion in 2025 to $127.30 billion by 2030, with a CAGR of 12.3%. White label platforms are positioned to capture a significant share of this growth, driven by:
1. AI-Driven Optimization: 72% of SEO professionals still underutilize AI, creating a gap that forward-thinking platforms are filling.
2. Subscription-Based Models: 62.5% of SEO spend is now tied to retainer/subscription contracts, ensuring recurring revenue.
3. Emerging Markets: The Asia-Pacific region, growing at 13.9% CAGR, is a hotspot for white label expansion due to rising mobile adoption and e-commerce demand.
For investors, the white label SEO sector presents a unique opportunity to capitalize on a SaaS-adjacent model with high margins, recurring revenue, and defensible competitive advantages. Key metrics to monitor include:
– Client Retention Rates: Agencies with >90% client retention (e.g., DashClicks) signal strong value delivery.
– Employee Turnover: Platforms with low turnover (<5%) demonstrate sustainable operational health.
– AI Integration: Providers offering AI-powered tools for content optimization and technical audits are better positioned for long-term success.
Moreover, the rise of Generative Engine Optimization (GEO) and voice search presents new revenue streams. Agencies that adapt their platforms to optimize for AI answer engines and conversational queries will gain first-mover advantages.
The 2025 algorithmic shifts and B2B demand are creating a perfect storm for white label SEO platforms. Those that prioritize client and employee satisfaction, embrace AI-driven innovation, and scale efficiently will dominate the next decade of digital marketing. For investors, the message is clear: this is not just a growth sector—it’s a gold rush. The question is not whether to invest, but how quickly to act.


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Google Search is going back to school with these powerful interactive upgrades – Android Police

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Google Search is going back to school with these powerful interactive upgrades  Android Police
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TikTok took the world by storm. Now, Chinese companies are taking videos further with AI – CNBC

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TikTok took the world by storm. Now, Chinese companies are taking videos further with AI  CNBC
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She’ll Overhaul Your SEO Strategy Meet Michelle Symonds, Founder of Ditto Digital. – thestoryexchange.org

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Michelle Symonds, founder of Ditto Digital. (Credit: Courtesy of Ditto Digital)
Michelle Symonds tapped into her years of experience in a variety of industries to launch her own long-lasting marketing business.
Michelle Symonds has a diverse resume: A career as a geophysicist working in the oil industry, then IT at a Fortune 500 company. But when Symonds became a mother, her priorities shifted, and she wanted to center her children. But she knew she wouldn’t have freedom or control over her own schedule as long as she continued working in a corporate world. So, in 2009, she launched Ditto Digital, a digital marketing and SEO strategies agency. Over the last 14 years, Symonds has developed a unique, data-led perspective on business outreach and consumer engagement that attracts and retains clients – and lets her maintain the schedule she desires. 
Here’s our lightly edited Q&A, from The Story Exchange 1,000+ Stories Project.
We approach digital marketing from a logical, evidence-based perspective.
For one of our earliest clients (who remains a client to this day, 10 years on), I increased site traffic by 320% in two years’ time through a comprehensive SEO campaign. This enabled the small company to successfully compete in organic searches with more high-profile brands.
Scaling up. My approach is to build a team that I can trust, who share my values of doing what is right for our clients, instead of what is easy for us. 
The best time to start a business is today (to paraphrase a Chinese proverb), so don’t worry about not being quite ready. Businesses have to adapt and evolve to remain successful, so don’t waste time and energy trying to make your business perfect at launch. That’s something I learnt from my software engineering days – that it’s better to launch a product ahead of the competition, than launch a perfect product after them. 
When you accept that the business won’t be perfect initially (if ever), it gives you the freedom to change your mind, and to change the way the business works. You can even change focus, or change the people. These shifts will likely be necessary along the way, so view them as a normal part of running a business.
I live and work within walking distance of open countryside and woodlands, so a stroll in nature is always my best source of inspiration. It provides physical exercise – especially as it is very hilly where I live – and enables me to think clearly, which helps me put problems into perspective.
“Bittersweet Symphony” by The Verve.
Martha Lane Fox. She’s not only a great example of a female entrepreneur  –she co-founded lastminute.com, and is on the board of various TV channels and brands such as Marks & Spencer – but she is also a human rights, women’s rights and social justice advocate.

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The Story Exchange is an award-winning nonprofit media organization that provides inspiration and information to entrepreneurial women.
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