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Getting more traffic is top of mind for any ecommerce business. But how do you attract visitors to your online store without spending big on ads and marketing? The answer: by knowing how to harness ecommerce SEO.
Ecommerce search engine optimization (SEO) is the process of fine-tuning your website to meet search engine best practices, which includes updating your content to reflect what your customers are searching for.
Benefits of SEO for store owners include increased visitors, brand awareness, and sales. But with constant search engine algorithm updates, knowing how to approach search optimization can be difficult.
This guide covers the basics of ecommerce SEO, including how to research keywords, structure your site, and create content for product pages. Equipped with this guide, and this SEO checklist, you’ll be set up to rank your store and reap some SEO rewards.
Ecommerce SEO is the process of increasing the visibility of an online store in search engine results pages (SERPs). Ecommerce websites use SEO as a strategy to generate more traffic, attracting visitors who input queries related to their products and brand.
The tasks involved in ecommerce SEO marketing are varied. For example, creating optimized website content is one SEO task you might undertake. Your content could show up in relevant search results that catch the attention of new customers and guide them to purchase. For example, an ecommerce store like True Classic, which sells t-shirts, could improve its website SEO by optimizing collection and product pages.
As you begin the process of optimizing your online store, the most essential ecommerce SEO tasks to prioritize include:
Other important tasks include: speeding up page load time, crafting detailed product descriptions, and doing backlink outreach.
After prioritizing these SEO activities, you can consider creating informational content to provide additional value and traffic sources. This informational content, like blog posts or help center articles, should target queries that a customer would likely ask before purchasing an item.
True Classic, for example, devotes an entire page to their different fabric options in detail so that shoppers can explore and get to know the products more deeply.
When you search for something on Google, you’re taken to a search engine results page (SERP). There, you’ll find approximately 10 organic results:
These organic results appear below paid ads (orange) and Google Shopping ads (purple):
Ecommerce SEO is all about ensuring your product pages appear among the top organic search results on the first page of Google. Websites that don’t rank within the top 10 are rarely visited, and even those in positions three to five receive far less traffic than the top results.
😲 Worth noting: SEO company Backlinko found that only 0.63% of searchers click on websites listed on page two of Google search results.
Backlinko also reported that the first result on a Google SERP gets 27.6% of all the clicks:
In other words: SEO matters. The name of the game is to rank as high as possible on the first page of search engines like Google and Bing—both for search terms related to your products, as well as searches within your ecommerce niche market.
If you’re new to search engine optimization and want to increase your store’s ranking on Google, take a look at these six steps. They provide actionable tips for setting up good, basic ecommerce SEO on your website.
The first step in any ecommerce SEO strategy is to identify high-value search terms that your potential customers are using. You can do that through ecommerce keyword research, which can be conducted in a number of ways.
Ecommerce keyword research is slightly different from traditional keyword research. While most sites care only about informational keywords, you’ll want to target a mix of informational and commercial keywords, like this:
Informational keyword searchers are looking for answers, guides, and explanations. Blogs and content-heavy sites care most about these keywords. Many Shopify stores and other ecommerce sites have blogs too, but they also target keywords that show buying intent, like “raincoats for dogs.”
When you start to type a search query into Google, its autocomplete feature suggests relevant queries:
These autocomplete suggestions can be a gold mine for keyword ideas, especially when you already have a few basic keywords in mind. (Don’t forget to check the related search queries at the bottom of the SERP, too.)
You can complete a similar process on Amazon. The great thing about Amazon suggestions is that, unlike Google, they’re product-focused and can include filterable details such as price.
Pay particular attention to long-tail keywords, which are longer and describe more specific items. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates.
You can also check how Amazon (and other major ecommerce sites) structure content for visibility in search. Take a look at relevant product menus for keyword category ideas.
Let’s say you sell women’s fashion items. If you find that category on Amazon, you can see all of the different ways Amazon sorts and organizes its products in that niche:
Repeat this process for any other major competitors.
For more advanced keyword research, you’ll need a free SEO tool. The most popular is Ahrefs. These tools provide the ability to research and analyze keywords en masse.
Let’s say you compete with BustedTees, a geeky t-shirt ecommerce store. Enter its domain into a keyword research tool like Ahrefs and click Organic keywords at the top:
Scroll down to see all the keywords BustedTees currently ranks for. You’ll also find metrics like search volume and rank position. With an overview of your competitor’s SERP coverage, you can make an informed decision about where to compete for keywords.
No ecommerce website can target every keyword. Based on your customers and products, you’ll need to decide which keywords to try to rank for.
Consider the following factors:
Head term keywords are very broad and usually very competitive. On the other hand, long tail keywords are more specific and have less competition, with usually a higher likelihood for conversion because of their relevance.
The higher a keyword’s search volume, the more potential traffic to your site. You can discover keyword search volume using Ahrefs or a free tool like Google Keyword Planner.
The lower the competition, the more likely you are to rank for a keyword. SEO tools will show you keyword difficulty/competition (KD).
How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google (and you shouldn’t try to trick your customers either).
Target keywords that show an intent to buy or learn about a product. Usually, you can evaluate search intent just by looking at a keyword. For example, if you own a bridal shop, which search has the more relevant intent: “ball gown wedding dresses” or “work dresses”? It’s also wise to look at what other sites are currently ranking for a search term; that’ll help make sure your keyword usage has the same search intent.
If you sell more than three of the same product type, target relevant keywords with a collection. If you sell fewer than three of the same product type, target keywords with each individual product page.
💡 The ultimate keyword? A high volume, low competition term that aligns with the content on your website.
Once you’ve done your keyword research and your site structure is ready to rock, it’s time to optimize the content on your two highest-value page types:
If you’re using Shopify, you likely know that Shopify stores include several SEO features.
Some are automatic:
But other features require you to manually optimize your site:
When optimizing your title tags and descriptions, note that these are Google-facing. The primary goal is ranking on the first page. The secondary goal is convincing searchers to click through to your site.
Modifiers like Deals, 20% Off, Free Shipping, Wide Selection, etc., can give you a boost when placed in the meta description (or title, if it fits) and help you tackle long-tail keywords.
In ecommerce SEO, Google and other search engines use the content on your page to decide which keywords to rank your page for and how high your page should rank for each keyword.
If a product page has a short description and not much else, Google doesn’t have much to go on. Copying and pasting a description from a manufacturer or supplier is called duplicate content and is also advised against.
Instead, write unique, comprehensive product descriptions that capture readers’ interest and contain lots of details about your items. Quality on-page content can help improve the ranking of your product pages and reduce overall thin content on your store.
That’s why, in higher-ranking search results, you’ll typically see product pages with longer descriptions, reviews, and more.
Try to include relevant keywords and subheadings in every section of your page to help Google understand what your content refers to.
If you can’t create content for every product, focus on those currently ranking on the bottom of the first page. Boosting these results can have the biggest impact on conversions, as they don’t have as far to climb up in rankings.
The more you write, the more accurate Google can be in ranking your page. Your customers won’t hate the extra product info either—it might even help persuade them to buy.
Related keywords are exactly what they seem: They’re similar to your main keyword. Enter your keyword into Google Keyword Planner to find related terms and phrases that you can pursue with your content.
You can also find related keywords through an Amazon search. Look up your main keyword and check for secondary keywords that repeatedly appear.
For example, let’s say you’re trying to sell a blender. The terms “14 Speed,” “450W,” and “48oz Glass Jar” all appear multiple times, indicating they’re strong selling factors and likely common elements of search terms.
If you’re getting traffic from a main keyword, try to slide onto the first page for related secondary keywords as well. Use related keywords in your content whenever they make sense.
The longer you can keep your visitors browsing your content, the more chance you have of making a sale. Relevant internal links to other pages on your site help potential customers browse and discover information or products.
In your anchor text (the words that you place the internal link in), make sure you include the target keyword verbatim. Internal linking can be used to drive customers to relevant product pages, category pages, and educational content.
Don’t get too wild with internal linking. One or two links every few hundred words is enough.
💡 Pro tip: If you understand your audience’s decision-making process, you can develop content that helps them through the various stages in their buying journey.
When it comes to SEO ecommerce, how the pages on your site are organized and structured affects your search engine rankings.
Site structure also impacts your user experience (UX). You need to make it easy for visitors and search engines bots to navigate content in your store.
As you add and remove products and categories, site structure can get complicated. Before you progress too far with developing your website, ensure:
Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category.
Most of your SEO link authority is on your homepage, because that’s the most common page other businesses link to when referring to your website. So, the more clicks away from your homepage a product page is, the less authority it has.
As you implement SEO on your website, you’ll want to make strategic choices about which webpages you choose to index and rank.
Index is another name for the database used by a search engine. So to index a page is to have it added to that database. In other words, Google has discovered your page and added it to its search results:
For advice on page indexing, take a look at these tips from Aleyda Solis, founder of SEO consultancy Orainti:
Aleyda recommends identifying which page types are worth indexing and optimizing. Those pages should fulfill a real audience demand.
“One of the most common issues for ecommerce sites is thin content, as well as content duplication,” Aleyda says.
“Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Content duplication occurs when the same content appears on multiple product and category pages.
“Adding blog content to your online store’s website is a good way to help counter thin content.”
The easiest way to handle content duplication is to hide a page from search engines, known as noindex-ing. However, you can also create useful content for those pages to make them different, relevant, and competitive.
You can also canonicalize pages. Canonicalizing a page is a way of telling Google that a URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations, because without canonical tags, Google might:
💡 Good to know: If you’re using Shopify, auto-generated canonical tags are added to pages to prevent duplicate content from appearing in search results.
Aleyda suggests going beyond noindex or canonicalization when you’re ready.
“Assess if there are enough search queries around a product’s characteristics to identify whether to index its page,” she says.
“If you do index a page, ask yourself if there’s enough content on the page and if it’s aligned with the way the users are searching. You may need to expand and optimize the page to keep it relevant and competitive.”
Aleyda shared this handy chart to help visualize the indexing decision process:
The big takeaway? Not every level of your site structure is worth indexing and optimizing, so be strategic and refer to the chart above.
💡 Pro tip: Add breadcrumbs to your product pages to improve website navigation for customers and Google. Breadcrumbs tell Google how your site is structured and let people know where they are within your store.
Notice how Allbirds uses breadcrumbs on its product pages to orient users. If someone decides they don’t want to purchase the Everyday sneakers, they can easily click back to Men’s Shoes or the homepage and look for a different product.
Use a third-party app like Category Breadcrumbs to show your customers the path they’ve navigated down through your category tree.
Technical SEO is an under-the-hood type of search engine optimization. It’s unseen by shoppers, but ensures your website is optimized for crawlers, has ideal site speed, and works on mobile.
Strategic Technical SEO leads to:
Some ways to improve your technical SEO for ecommerce include the following:
💡 Hire a technical SEO expert to run a site audit and optimize your store from the Shopify Experts marketplace.
Ensure that your product feed is correctly verified in the Google Merchant Center so that your products appear in Google Shopping free listings and ads. This verification process confirms that your product data like titles, descriptions, prices, and availability is submitted accurately and meets Google’s requirements.
Here’s how to get your products listed in Google Shopping feeds:
A verified and accurate feed ensures that your products are discoverable by potential customers, enhances your visibility in search results, and contributes to a seamless shopping experience.
Next, consider publishing relevant informational content that supports purchasing decisions or otherwise speaks to shoppers in the market for what you sell.
This could be help center articles that cover common customer pre-purchase questions, About Us content that shares what makes your brand unique, or blog posts that target specific keywords that align with your audience’s interests and needs.
You’re using SEO to power an ongoing content strategy.
When it comes to blogging, every post published has the potential to:
Imagine you were starting a company that sells running gear. You want to help potential customers understand your products, use them more effectively, and solve their running and fitness problems. If you want to get found in search engines like Google, blogging can help you get there.
A well-written blog gives your store a steady stream of original content. The more people who discover your content, the more reliable you’ll become as a source of information. This, in turn, helps you rank higher. Ecommerce businesses often struggle with blogging because it takes time, effort, and resources to get it right. Randomly publishing blog posts each month won’t bring traffic to your website.
However, there are many ecommerce businesses that do blogging well. For example, retailer Au Lit Fine Linens sells everything to help you get a good night’s sleep, including luxury sheets, pillows, bath linens, and more. The brand also has a blog, Between the Sheets, that regularly provides helpful articles about how readers can improve sleep quality.
The blog is SEO driven, meaning that its purpose is to rank in search engines. Posts often highlight a problem the reader is having, and offer Au Lit Fine Linens products as the solution—a fine balance between promotional and informational.
When starting a blog for ecommerce SEO, focus on the following three elements:
One of the oldest components of the Google algorithm is PageRank. It’s a system that seeks to understand webpage quality by looking at how many links it receives from other websites.
Google uses the number, quality, and relevancy of a page’s links to judge its trustworthiness. As a result, new websites with few links have less authority in the eyes of search engines. While time can fix this, building quality backlinks can help Google recognize your authority more quickly.
Respected TLDs, like .com, .gov, and .edu, tend to provide the most authority when they give you a backlink. Links from large, well-ranking websites operating within your niche are particularly lucrative.
One of the best ways to approach building links is to focus on partnerships. Determine what content you can create that will provide value to other websites. If you can make something that others want to use, they’ll usually cite your content with a link.
Guest posting can be a functional way to build backlinks, provided the content you create for other websites is relevant to their users. Run some ecommerce keyword research and analyze backlinks with Ahrefs to find sites in your niche that are receptive to guest posts.
Another way to build backlinks to your ecommerce store is through press mentions. Building a press list or hiring a PR firm can be expensive, so here is a simple growth hack anyone can do.
Sign up for Help a B2B Writer and you will get a daily digest of reporter requests right to your email. When a lead matches your brand, reach out to the email address provided and pitch a story. If you get an interview, make sure to ask for a backlink to your website.
If you own a website, you’re going to use Google Analytics. This free SEO tool tracks and reports website traffic, giving you the insight to better understand customers, optimize your store for SEO, and improve marketing ROI. As a Shopify store owner, you can connect Google Analytics to Shopify Analytics and choose specific ecommerce data to track.
You’ve seen Ahrefs at work in this post, but it’s worth looking deeper at some of its key features. Ecommerce marketing professionals use Ahrefs to create SEO campaigns and rank higher in Google.
Ahrefs is a competitor of Moz and Semrush, two other SEO software companies you’ll find when researching SEO tools.
Use Ahrefs to analyze a website’s link profile, keyword rank, and overall SEO performance. You can also use it to conduct keyword research for Google, Amazon, and YouTube.
Avada SEO is a plug-in to help ecommerce stores outrank competitors. It offers image compression, site speed optimization, schema markup, and other technical features that keep your website optimized for search. It also has 24/7 customer support.
SEOAnt is a free tool you can use to run SEO checkup reports, fix broken links, and optimize image sizes. It also has AI features for writing meta and alt text.
Rankings are never static, so ecommerce SEO never stops. But the seven steps in this article should help you build a solid SEO foundation for your online store.
Remember to keep your content original and in-depth, regularly audit your site for technical issues, explore backlinking opportunities, and always look out for new keywords that match your brand and products.
Ecommerce SEO is the process of making changes to an online store to increase the visibility of its web pages and product listings in search engine results pages (SERPs).
SEO is a powerful tool for ecommerce businesses. It helps to increase organic traffic to your site, which can lead to higher visibility, more potential customers, and ultimately, increased sales. Additionally, SEO is a cost-effective marketing strategy as it targets users who are already looking for your products online.
The same principles apply to SEO and ecommerce SEO. However, ecommerce SEO strategies are tailored for online stores. The main goal of ecommerce SEO is to increase the visibility of products in search engine results to drive sales, while traditional SEO focuses on improving website content visibility to capture readers and attention. Tasks specific to ecommerce SEO include optimizing product pages and listings.
The cost of doing SEO varies depending on the size of your website and the scope of your SEO goals. However, many aspects of SEO can be done at no cost. Tasks like keyword research, on-page optimization, and content creation are all essentially free, besides the time you invest. If you choose to hire an SEO professional or agency, costs will differ based on their expertise, the size of your website, and the extent of services required. Most businesses budget $1,500–$5,000 per month for intensive outsourced SEO projects.
Shopify stores have SEO features to help you optimize your content. For example, you can create optimized product titles, descriptions, alt text, and URLs. You can also harness the power of Shopify Magic to AI-generate optimized descriptions of your products. Other SEO features include the ability to submit your sitemap to Google Search Console and create a blog for your online store.
Adding a blog to a Shopify store can help it rank for relevant keywords that don’t compete with product pages. For example, a Shopify store selling birthday party supplies may rank for product-focused keywords such as “balloons,” “streamers,” and “gifts.” Adding some thoughtful blog posts to this website may enable it to appear in other queries from motivated users, such as “how to plan a birthday party.”
It’s important to consider SEO for your Shopify store because it helps increase visibility in search engine result pages (SERPs). When you optimize a Shopify store for users (by creating pages that address queries and acquiring backlinks from relevant websites) it will rank higher in results. The more pages you do this for, the more pages start ranking. Getting website traffic from organic search results helps you attract customers and spend less on paid marketing.
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Google's ccTLD Consolidation Poses Challenges for SEO Tools and Regional Performance Tracking – Affiverse
/in website SEO, Website Traffic/by Team ZYTAffiverse specialises in growing affiliate marketing programs through three key services: Advertising & Events, Agency Services, and AMPP (Affiliate Manager Performance Program) training. We provide targeted advertising, impactful events, and expert agency support, while equipping affiliates and affiliate managers with the skills needed to maximise performance and sales.
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Google has announced a significant change to its domain structure, with plans to redirect all country code top-level domains (ccTLDs) to google.com over the coming months. This consolidation, while streamlining the user experience, creates notable challenges for SEO professionals who rely on regional domain distinctions for performance tracking and analysis.
Google has historically maintained country-specific domains such as google.fr (France), google.com.br (Brazil), and google.ng (Nigeria) to serve localised search experiences. According to Google’s announcement, improvements in their localization capabilities have rendered these separate domains unnecessary.
“Over the years, our ability to provide a local experience has improved,” Google stated. “In 2017, we began providing the same experience with local results for everyone using Search, whether they were using google.com or their country’s ccTLD.“
The transition will be gradual, occurring over several months, with users being automatically redirected from country-specific Google domains to google.com. Google has emphasised that this change will not affect how Search works or alter their compliance with national laws.
The consolidation creates technical challenges for the SEO industry, particularly affecting tools and systems built around ccTLD-based data segmentation. Many keyword tracking tools, rank monitoring software, and competitive analysis platforms have historically used these country-specific domains as fundamental identifiers for regional performance.
Specifically, the following SEO functions may require adaptation:
For SEO professionals, the challenge isn’t that regional targeting is disappearing—Google will still show localized results—but that the technical signals used to track and measure this regionalisation are changing.
The consolidation requires several proactive measures from marketers and SEO teams:
For typical search users, Google states the impact should be minimal. Some may need to re-enter search preferences or log in again when redirected to the new domain. Google’s announcement specifically notes: “While this update will change what people see in their browser address bar, it won’t affect the way Search works, nor will it change how we handle obligations under national laws.”
This clarification addresses potential concerns about content accessibility and data handling requirements in regions with specific legal frameworks, confirming that Google’s compliance mechanisms will adapt to work within the consolidated domain structure.
The domain consolidation begins immediately but will roll out gradually over several months. This extended timeline gives both users and SEO professionals time to adapt systems and expectations.
Google has not specified the exact sequence for country domain redirections or provided a detailed schedule for when specific ccTLDs will begin redirecting to google.com.
Google’s move reflects a broader trend toward technical consolidation while maintaining localized experiences. The company has been incrementally enhancing its ability to deliver regionally relevant results without needing separate domain structures—a shift that began in 2017 according to their announcement.
For the SEO industry, this change highlights the importance of building flexible analytical systems that can adapt to evolving technical implementations while still accurately measuring the factors that actually impact search visibility and performance.
Organisations with sophisticated SEO programs, particularly those operating across multiple international markets, will need to ensure their tracking and reporting infrastructures can maintain accurate regional performance data despite the underlying technical changes to Google’s domain structure.
For continued updates on this transition and best practices for maintaining accurate regional SEO tracking, stay tuned to Affiverse’s ongoing coverage.
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The Romanian National Gambling Office (ONJN) has sent official notices to digital giants Meta and Google, requesting the immediate removal of sponsored advertisements promoting unauthorised gambling in Romania.
The ads, found across Meta’s platforms and Google’s search engine, violated national laws and featured websites listed on the country’s official gambling blacklist.
ONJN has called on the two tech firms to urgently investigate the presence of illegal gambling ads, suspend all related sponsored campaigns, and disclose the identities and earnings of the accounts responsible. The regulator also urged both companies to introduce preventative measures to stop similar breaches from recurring.
According to Romanian law, advertising unlicensed gambling services is punishable by fines ranging from 50,000 to 100,000 lei (€9900–€19,800), with authorities authorised to seize any revenue generated from such activity. Providing payment, promotional or IT services to unlicensed operators may also constitute a criminal offence.
The updated list of licensed operators and prohibited websites is available on the ONJN website.
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Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.
AOJND and FEDBET to Appoint Expert Task Force to Support ONJN in Combating the Illegal Gambling Market
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UGC Once Again Appeals to Google to Stop Blocking Legal Gambling Ads
BetConstruct Acquires New Romanian Licence for Casino and Fixed-Odds Betting Activities
Google Updates Gambling Ad Policy for Germany
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Google I/O 2025: Live updates on Gemini, Android XR, Android 16 updates and more – Engadget
/in website SEO, Website Traffic/by Team ZYTGoogle I/O has kicked off in Mountain View, California, and the initial keynote provided a laundry list of big AI announcements. A parade of Google execs starting with CEO Sundar Pichai took the stage to detail how the search giant is weaving its Gemini artificial intelligence model throughout its entire catalog of online services, as the company continues to vie for supremacy in the AI space with rivals like OpenAI, Microsoft and a host of others. Among the big announcements today: A new AI-powered movie creator called Flow; Virtual clothing try-ons enabled by photo uploads; real-time AI-powered translation is coming to Google Meet; Project Astra's computer vision features are getting considerable more knowledgeable; Google's Veo image and video generation options are getting a big upgrade and Google shared a live demo of real-time translation via its XR glasses, too. See everything announced at Google I/O for a full recap.
The initial keynote has ended, but there will be a developer-centric keynote thereafter (4:30PM ET / 1:30PM PT). If you want a recap of the event as it happened, scroll down to read our full liveblog, anchored by our on-the-ground reporter Karissa Bell and backed up by off-site members of the Engadget staff.
You can also rewatch Google's keynote in the embedded video above or on the company's YouTube channel, too. Note that the company plans to hold breakout sessions through May 21 on a variety of different topics relevant to developers.
Stick around for Karissa’s hands-on impressions of some of the things Google announced today, by the way, including those new XR Glasses!
Thanks to everyone who tuned in for this wild AI ride with us.
We have more stories about everything Google announced today on Engadget, so please check us out there.
As part of its announcements for I/O 2025 today, Google shared details on some new features that would make shopping in AI Mode more novel. It’s describing the three new tools as being part of its new shopping experience in AI Mode, and they cover the discovery, trying on and checkout parts of the process. These will be available “in the coming months” for online shoppers in the US.
The first update is when you’re looking for a specific thing to buy. The examples Google shared were searches for travel bags or a rug that matches the other furniture in a room. By combining Gemini’s reasoning capabilities with its shopping graph database of products, Google AI will determine from your query that you’d like lots of pictures to look at and pull up a new image-laden panel.
Read more: Google’s AI Mode lets you virtually try clothes on by uploading a single photo
Ok. Now that the AI deluge has slowed down. I can see why people are excited for this technology. But at the same time, it almost feels like Google is throwing features against a wall to see what sticks. There is A LOT going on, and trying to cover a million different applications in a two-hour presentation gets messy fast.
Aaaaaand it looks like that’s it. Whew!
Wifi has been slipping here since that AR glasses demo so I’m a bit late here, but it’s worth lingering on that for a moment. It’s been more than a decade since Google first tried augmented reality glasses with Google Glass. The tech (and our perception of it) has advanced so much since then, it’s great to see Google trying something so ambitious. So far this demo feels on par with what Meta showed with its Orion prototype last year (with a few bumps.)
Now Pichai is recounting a story about going in a driverless Waymo with his father and remembering how powerful this technology will be.
With the show wrapping, what did we think of the announcements Google made today?
Pichai says Google is building something new called FireSat. It’s designed to more closely monitor fire breakouts, which is especially important to folks in places like California.
As part of this year’s announcements at its I/O developer conference, Google has revealed its latest media generation models. Most notable, perhaps, is the Veo 3, which is the first iteration of the model that can generate videos with sounds. It can, for instance, create a video of birds with an audio of their singing, or a city street with the sounds of traffic in the background. Google says Veo 3 also excels in real-world physics and in lip syncing. At the moment, the model is primarily available for Gemini Ultra subscribers in the US within the Gemini app and for enterprise users on Vertex AI. (It’s also available in Flow, Google’s new AI filmmaking tool.)
Read more: Google’s Veo 3 AI model can generate videos with sound
Sundar Pichai is back, ostensibly to wrap up the show.
Apparently Gemini got mentioned more times than AI itself during the keynote.
Google says its working hard to create a platform for these types of glasses, with retail devices available as early as later this year.
Gentle Monster and Warby Parker are slated to be the first glasses makers to build something on the Android XR platform.
It seems Google has tempted the live demo gods one too many times, because one pair of the glasses got confused and thought Izadi was speaking Hindi.
One of the new AI features that Google has announced for Search at I/O 2025 will let you discuss what it’s seeing through your camera in real time. Google says more than 1.5 billion people use visual search on Google Lens, and it’s now taking the next step in multimodality by bringing Project Astra’s live capabilities into Search. With the new feature called Search Live, you can have a back-and-forth conversation with Search about what’s in front of you. For instance, you can simply point your camera at a difficult math problem and ask it to help you solve it or to explain a concept you’re having difficulty grasping.
Read more: Google Search Live will let you ask questions about what your camera sees
Now Izadi is doing what he calls a risky demo by attempting to speak in Farsi to another presenter in real time with translation.
Of course, the glasses can take photos too.
Izadi reveals that he’s even using his glasses as a personal teleprompter during the keynote.
We first saw these glasses in a demo Google showed off last year during the Project Astra showcase.
The glasses have the ability to respond to voice commands while also highlighting notifications for things like reminders. It incorporates some Project Astra-like features to remember things that you’ve seen. It can even populate heads-up turn-by-turn directions to specific locations.
Google is showing how an unnamed pair of Android XR glasses can respond to voice requests to mute sounds.
Apparently Giannis of the Milwaukee Bucks is backstage wearing these glasses too.
Google is showing some AR glasses that look pretty similar to Meta’s Orion (maybe a tad less chunky). Pretty unclear from this demo so far what the field of view might be, it looks like it might be fairly small.
Of course, dating back to the old Google Glass, Android XR will be available on lightweight smart glasses as well.
Izadi says “It’s a natural form factor for Android XR
Made by Samsung, Project Moohan is set to be the first Android XR device.
It allows you to talk to Gemini about anything you can see, both in the real world or in a virtual screen.
Project Moohan is slated to go on sale later this year.
Google has started testing a reasoning model called Deep Think for Gemini 2.5 Pro, the company has revealed at its I/O developer conference. According to DeepMind CEO Demis Hassabis, Gemini Deep Think uses “cutting-edge research” that gives the model the capability to consider multiple hypotheses before responding to queries.
Google says it got an “impressive score” when evaluated using questions from the 2025 United States of America Mathematical Olympiad competition. However, Google wants to take more time to conduct safety evaluations and get further input from safety experts before releasing it widely. That’s why it’s making Deep Think initially available to trusted testers via the Gemini API first in order to get their feedback first.
Read more: Google introduces the Deep Think reasoning model for Gemini 2.5 Pro and a better 2.5 Flash
Google says its reimagining all of its most popular apps for XR.
But the most exciting one is Android XR.
It’s meant to work on both headsets and smart glasses.
And finally we’re getting to Android XR! Interesting that Google is specifically calling out AR Glasses and smart glasses w/ AI capabilities (a la Meta). IMO glasses have been the best thing for XR, headsets are just so limited.
Izadia is reiterating how many of these new Gemini features are coming soon to a wide range of devices including smartwatches, phones and cars.
This is a good reminder that all this AI is very resource-intensive (and expensive) so Google has some new plans for everyone who wants access to more prompts. Notably, not a word yet today about the environmental impact of all this.
Next up is Shaham Izadi.
For context, $250 is $50 more than either OpenAI or Anthropic charge for their respective top-tier plans.
What do we think of the $250 price for the Ultra plan?
$250 a month for Google AI Ultra is A LOT.
Now comes pricing for some of Google’s various AI plans including a new Ultra tier.
Google is enhancing Gemini’s text-to-speech (TTS). On Tuesday at Google I/O 2025, the company previewed a new TTS feature, built on native audio output, that can “converse in more expressive ways.”
Google’s Tulsee Doshi showed a quick demo of the Gemini 2.5 TTS models onstage in Mountain View. It showed an AI-powered voice that sounds more natural and less robotic, with subtler nuances.
The TTS can converse in over 24 languages, switching between them seamlessly.
Read more: Google’s new text-to-speech can switch languages on the fly
If I remember, didn’t we see some AI music video making thing last year? Don’t think we ever got an update on that.
Now Google is presenting testimonies from some AI filmmakers highlighting the potential of its tools.
I’m curious to know what the generation limit of Flow is; most video generation models are limited to about 60 seconds of footage at most.
Update, May 19 2025, 1:01PM ET: This story has been updated to include details on the developer keynote taking place later in the day, as well as tweak wording throughout for accuracy with the new timestamp.
Update, May 20 2025, 9:45AM ET: This story has been updated to include a liveblog of the event.
Update, May 20 2025, 2:08PM ET: This story has been updated to include an initial set of headlines coming out of the I/O keynote.
Update, May 20 2025, 4:20PM ET: Added additional headlines and links based on the flow of news from the initial keynote.
Google's annual I/O developer conference kicked off on Tuesday, May 20. See everything Google has announced at I/O 2025 so far, including an AI-powered movie creation tool called Flow, real-time translation in Google Meet, virtual clothing try-ons based on uploaded photos, AI enhancements to Project Astra computer vision and more. Follow Engadget's Google I/O liveblog for recap of the event as it unfolded in real-time. Google previewed some key pre-I/O Android 16 news during its Android Show video stream last week.
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Google Chrome will stop getting updates on older Android phones in August – 9to5Google
/in website SEO, Website Traffic/by Team ZYTGoogle has announced that its Chrome browser will stop supporting a few older versions of Android in the next few weeks.
Announced on a support page, Google says that Chrome will now require Android 10.0 or higher to work. This means that Android 8.0 (Oreo) and Android 9.0 (Pie), currently the older supported versions, will lose support in early August 2025.
The change kicks in with the Chrome 139 release on Android, scheduled for that first week of August.
While this is a bit of a headache for anyone on an older device, there is some good news.
Firstly, older versions of Chrome will still function. They won’t be updated any more, but they will still work. Eventually, pages will stop working on these older versions, but that won’t start kicking in for at least a few months, if not a few years.
Beyond that, this also only affects a small portion of the Android population. Per distribution numbers that were updated in April, Android 9.0 is only running on just shy of 6% of devices, while Android 8.0 and 8.1 combined are only on about 4% of devices. While 10% of the total Android population is still a big number, any newer versions would have had a significantly bigger impact.
Google says:
Chrome 138 is the last version of Chrome that will support Android 8.0 (Oreo) and Android 9.0 (Pie). Chrome 139 (tentatively scheduled for release on August 5th, 2025) is the first version of Chrome that requires Android 10.0 or later. You’ll need to ensure your device is running Android 10.0 or later to continue receiving future Chrome releases.
Older versions of Chrome will continue to work, but there will be no further updates released for users on these operating systems. If you are currently on Android 8.0 or Android 9.0, we encourage you to move to a supported Android 10.0 version (or newer) to ensure you continue to receive the latest security updates and Chrome features.
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Update: This article’s headline was published in error saying that Chrome would “stop working,” and has since been revised to fix that error.
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(PDF) The Interconnection of SEO and Social Media Marketing – researchgate.net
/in website SEO, Website Traffic/by Team ZYT(PDF) The Interconnection of SEO and Social Media Marketing researchgate.net
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How to Use AI for SEO Wins in 2025 – Entrepreneur
/in website SEO, Website Traffic/by Team ZYTCopyright © 2025 Entrepreneur Media, LLC All rights reserved. Entrepreneur® and its related marks are registered trademarks of Entrepreneur Media LLC
By Boris Dzhingarov Edited by Micah Zimmerman
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The future is always uncertain, but AI will not only be a fixture of the future but also help shape various industries. One such industry that will be greatly affected by artificial intelligence is SEO. It is becoming obvious that AI-powered SEO tools will continue to dominate and evolve.
The industry is already saturated with predictive search tools, content optimization and automation, which are making everything much more efficient — the whole point of AI.
AI has the potential to analyze large amounts of data, which makes it such a useful tool in almost every industry. In the field of SEO, it is no different. AI has made predicting search trends incredibly precise, and its predictions will continue to become more accurate as time goes by.
Related: 7 Ways AI Made My Work Smarter — and Not Harder
With the power of AI analyzing past consumer behaviors and search data, marketers will be able to proactively tailor content strategies and stay ahead of the herd.
You’ve seen how it traditionally works in the movies; the main character always comes up with the best idea, and they present it to a board that congratulates them on their ingenuity. The fact is that ideas – really good ones – are few and far between. Being able to use a search engine powered by AI to come up with relevant, interesting, and original ideas will be able to cut down on so many brainstorming sessions.
BrightEdge reported that 84% of marketers believe that AI is critical for identifying and leveraging upcoming search trends. Emerging trends suggest that marketers are currently acting on them, with 47% of marketers implementing AI-powered tools to enhance their search efficiency.
Coming up with a great idea is one thing. Timing is something else entirely. Most people chalk up their viral videos as strokes of luck, but when you have a tool as powerful as AI breaking it all down and putting all that data together, you’ll soon realize that it is more than just luck. It’s timing. Audiences have to be receptive to the kind of content that is being put out there.
Take a step back and look at the kind of movies that were most highly streamed during the height of the COVID-19 pandemic: Contagion. It might feel ironic and a bit on the nose, but the fact is that people want to watch relatable content.
Anything that reflects on real life or current events will often do well, which is why YouTubers always try to be the first to break the news and are always keen to jump on the next bandwagon.
Related: AI Is Even Taking Over How We Search Online — Here’s How to Climb the SEO Ranks and Beat the Competition
Imagine having to rely on a team of writers to create content for clients. Not only does each writer take time to write an article, but each article also costs money. By having just one writer or content creator using generative AI tools to come up with topics, write articles and even suggest a posting schedule, marketing companies no longer need to spend so much time or money on content creation.
AI-powered search engines like ChatGPT already help generate ideas by enhancing search trends and predictions. Writers are even using them to edit their work, and they are encouraged to run their articles through a generative tool to keep the tone and style consistent — and, of course, to avoid hiring a copy editor, saving time and money.
According to Gartner, 72% of companies using AI-powered SEO tools report a 30% reduction in manual tasks, which also highlights just how much overhead is saved by the company.
One key area benefiting from automation is the back-end team. Implementing an AI-led tool that checks each individual page can solve broken links, slow-loading pages, and other technical issues. Instead of hiring a team of web developers to troubleshoot a website, an AI tool can do the job in a fraction of the time and cost.
User engagement has been changing in the past few years largely due to social media and evolving algorithms. Each person’s feed is curated specifically for them – in fact, you will learn more about someone just by scrolling through their Tiktok For You Page or their Instagram Explore tab than you would over dinner.
Consumers are now so so spoiled by these engagement algorithms that they subconsciously expect the same from their web experience. Statista reports that 63% of marketers have found that customer engagement increased after using personalized content generated with AI, an unsurprising discovery.
Why wouldn’t a user want to consume content on a channel that was designed specifically for them?
AI-powered tools can effectively predict what users are looking for based on their browsing history and behavior patterns. For example, one user might use the keyword “brownie” to find a recipe, while another might use it to find a brownie shop nearby where they can make a purchase.
Knowing all these patterns can help marketers better understand their select audiences, create better user experiences and also boost engagement and results simply by catering to the specific niche of their demographic.
AI can handle labor-intensive tasks, but it will also change the entire landscape of SEO. Marketers must familiarize themselves with the latest technologies to stay competitive. It is virtually impossible to guess how AI will change the landscape, but given that it is currently disrupting SEO algorithms, experts will need to maintain a hands-on approach to ensure that they stay relevant and fully optimize the available tech.
Related: How to Turn Vision Into Reality — A Step-by-Step Approach to Achieving Your Goals
One of the most pressing concerns today revolves around generative AI. Rising ethical concerns over copyrighted content and data privacy are prompting discussions revolving around fair credit, especially since websites are getting fewer hits due to Google’s AI overview.
Google recently added a new feature that summarizes search results at the top of the search page, eliminating the need to visit websites to obtain the information on those websites.
The problem with Google’s latest feature is impacting website owners’ revenue, and change is on the horizon regarding how the landscape will work moving forward.
Furthermore, regulatory standards such as the European Union-mandated GDPR, which heavily regulates personal data and browsing preferences, cannot be ignored. AI strategies must comply with these regulations to avoid breaking the law.
These are exciting times as things are undergoing a major change. There are agencies waiting to see how SEO will evolve, but there are also agencies who are shaping the transformation through their new practices.
Due to AI integration, it is difficult to predict how search engines will deal with new user behavioral patterns. Therefore, it is crucial to stay up-to-date and informed about the latest advancements and regulatory developments in order to be an ethical and professional SEO marketer.
While AI can create convenience and reduce costs, certain considerations must also be made to maintain marketers’ integrity. Transparency will maintain a conducive environment to AI-optimized SEO, and companies will be able to navigate this new world with confidence.
The future is always uncertain, but AI will not only be a fixture of the future but also help shape various industries. One such industry that will be greatly affected by artificial intelligence is SEO. It is becoming obvious that AI-powered SEO tools will continue to dominate and evolve.
The industry is already saturated with predictive search tools, content optimization and automation, which are making everything much more efficient — the whole point of AI.
AI has the potential to analyze large amounts of data, which makes it such a useful tool in almost every industry. In the field of SEO, it is no different. AI has made predicting search trends incredibly precise, and its predictions will continue to become more accurate as time goes by.
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10 Best AI Email Generators (June 2025) – Unite.AI
/in website SEO, Website Traffic/by Team ZYTBy
Unite.AI is committed to rigorous editorial standards. We may receive compensation when you click on links to products we review. Please view our affiliate disclosure.
In an era where digital communication reigns supreme, AI email generators have become indispensable tools for professionals across various industries. These innovative platforms leverage artificial intelligence to craft compelling, personalized, and efficient email content, revolutionizing the way businesses and individuals communicate with their audience. The significance of AI in email generation extends beyond mere automation; it encompasses a deep understanding of language nuances, audience preferences, and effective communication strategies.
AI email generators are not just about crafting quick responses or generating standard email templates; they represent a sophisticated blend of technology and creativity, aiming to enhance the effectiveness of digital communication. These tools are capable of adapting to different contexts, understanding the subtleties of human interaction, and providing insights that can significantly improve engagement rates. From marketing campaigns to customer service inquiries, AI email generators are redefining the landscape of email communication.
In this guide, we delve into the top AI email generators that stand out in the market today. Each tool will be thoroughly examined, highlighting its unique features, capabilities, and the specific needs it addresses. Whether you’re a marketer seeking to optimize your email campaigns, a business owner looking to improve customer engagement, or anyone in between, this list is designed to provide valuable insights into the world of AI-driven email communication.
Jasper AI stands as an ideal solution for businesses seeking high-quality, original content at an accelerated pace. It boasts the capability to curate content five times faster than an average human copywriter, making it a valuable asset for businesses that require swift content generation.
Jasper AI’s strengths lie in its array of pre-written templates, enabling the quick and easy generation of clever, well-crafted copy for various purposes including emails, ads, websites, listings, and blogs. This feature is key in engaging readers and maintaining their interest.
Jasper AI’s AI Email Generator is designed to assist businesses in automating their email marketing campaigns. It also serves well in customer support or lead generation, demonstrating Jasper AI’s versatility in meeting diverse content creation needs.
Writesonic emerges as a comprehensive solution for quickly creating outstanding marketing content. It caters to a broad spectrum of business needs, ensuring that users have access to quick and efficient content-generation tools.
While the selection of email templates in Writesonic might be limited, they are effectively designed to cater to regular business, marketing, and sales emails. The platform offers specialized generators like a sales email generator, cold email generator, and email subject line generator, enhancing the impact of email campaigns.
Writesonic also makes it appealing for new users by offering 2,500 free words, allowing them to explore its diverse copywriting tools in any language. The platform’s flexibility in billing and quality options further enhances its appeal to a wide range of users.
Read our Writesonic Review or visit Writesonic.
HubSpot’s content assistant, featuring its cutting-edge AI email writing software, is transforming the landscape of email marketing and sales communication.
This sophisticated tool is a key component in HubSpot’s robust marketing and sales toolkit, offering unparalleled efficiency and productivity in crafting emails. It’s designed not just to assist but to revolutionize how businesses engage with their audience through email. By leveraging artificial intelligence, HubSpot empowers users to generate compelling sales outreach emails rapidly, thereby multiplying their productivity significantly.
The GetResponse AI Email Generator is at the forefront of email marketing innovation, incorporating the sophisticated GPT-3.5 technology. This tool is a game-changer for businesses and marketers struggling with creating compelling email content. It addresses the core challenges of email marketing, such as crafting engaging subject lines and generating content that resonates with specific audiences.
What makes the GetResponse AI Email Generator particularly noteworthy is its range of intelligent features. It offers AI-optimized subject lines that are designed to boost open rates by capturing the recipient’s attention immediately. The generator also excels in creating industry-specific content, ensuring that each email is tailored to the unique trends and keywords of your business sector.
The tool simplifies the email creation process significantly. Users can define their email goals, choose an industry and tone, customize the layout, and then review and send their AI-crafted emails. This streamlined process is not only user-friendly but also highly efficient, saving valuable time and resources.
By leveraging the GetResponse AI Email Generator, businesses can harness the power of AI to enhance their email marketing strategies. This leads to not just time savings, but also the creation of more engaging, relevant, and effective email campaigns that resonate with the audience and drive conversions.
By integrating the GetResponse AI Email Generator into your marketing strategy, you can tap into the vast potential of AI to elevate your email campaigns, ensuring they are not only efficient but also highly effective in engaging your audience.
Read our GetResponse AI Review or visit GetResponse.
Copy AI positions itself as a one-stop solution for a wide range of copywriting and sales requirements. It caters to various needs, from crafting compelling product descriptions and ads to creating engaging website copy and emails. This tool is particularly valuable for those who require a versatile and efficient solution for their email marketing campaigns.
What sets Copy AI apart is its array of features designed to refine and enhance writing. These include a sentence rephraser to rework content, a formatting tool to ensure clarity and readability, and a tone checker to align the message with the intended sentiment. The autocorrect feature is an added benefit, helping to eliminate common writing errors, thereby ensuring a professional finish to all written communications.
Copy AI makes creating email pitches straightforward and efficient, integrating data from multiple sources and offering a range of templates. Its user-friendly interface allows users to input recipient details, subject, and message body, and the tool takes care of the rest, crafting professional and effective emails.
LongShot AI stands out in the AI email generator landscape with its smart integration with SemRush and a suite of advanced features. It’s an invaluable tool for those aiming to enhance their email marketing with smarter, more impactful content. This tool is especially beneficial for content creators looking to improve the effectiveness of their email communications.
LongShot AI is notable for its wide range of functionalities. From generating creative blog ideas to crafting comprehensive summaries, it serves as a versatile tool in any content marketer’s arsenal. Its emphasis on ease of use, factual accuracy, and high-quality content production makes it particularly appealing, ensuring the output is not only engaging but also credible and informative.
With LongShot AI, users gain access to a tool that not only streamlines content creation but also elevates the quality and effectiveness of their email marketing efforts. Its blend of smart technology and user-friendly design makes it a standout choice for creating impactful email communications.
Peppertype AI emerges as a dynamic and versatile AI-powered tool, designed to cater to the diverse needs of content creators and brands. As part of PepperContent, a content marketplace, Peppertype AI is well-equipped to help scale content needs across various domains.
Built on OpenAI’s GPT-3 model and enhanced with machine learning algorithms, Peppertype AI excels in generating a wide range of content, including blog posts, social media ads, Quora answers, product descriptions, and other website content. Its use of advanced AI technologies ensures the creation of compelling and engaging copy.
Peppertype AI’s offering of over 33 copywriting modules demonstrates its commitment to providing a comprehensive suite of tools for content creators, making it a go-to solution for those seeking efficient and varied content production capabilities.
SmartWriter specializes in creating unique and personalized sales emails by leveraging a variety of publicly available data sources. It focuses on making each communication distinct and relevant, complete with personalized icebreakers and targeted content.
Primarily concentrating on email copy for cold outreach, SmartWriter offers a range of templates specifically designed for this purpose. These templates are crafted to help users make a lasting impression and establish a meaningful connection with their target audience.
SmartWriter’s ability to generate personalized emails and integrate with popular outreach platforms makes it a powerful tool for those aiming to enhance their email marketing and outreach strategies with a personal touch.
Rytr AI stands out as a powerful tool for creating a variety of content, including ad copy and short-form pieces. While it currently lacks specific SEO features and third-party integrations, its strengths in content creation are undeniable. This tool is suited for those who need a versatile assistant for their writing needs, particularly in email marketing.
Rytr excels in offering options for various writing needs. It supports over 30 languages and provides more than 30 use cases and templates, along with formatting options and a plagiarism checker. For users requiring custom solutions, Rytr allows the creation of custom use cases, similar to its counterpart Jasper, offering flexibility and adaptability in content creation.
Rytr’s email generation capabilities are bolstered by its natural language processing and machine learning technologies, enabling it to generate personalized and impactful emails based on user inputs. The availability of an email template library further aids users in quickly starting their email writing tasks, making Rytr a practical and efficient choice for diverse email marketing needs.
Anyword is distinguished as the first AI-powered copywriting tool to introduce a Predictive Performance Score, a feature that evaluates the potential of AI-generated content to engage with audiences. This innovative approach adds a strategic layer to content creation, helping users gauge the effectiveness of their communications.
Alongside its unique performance scoring feature, Anyword also provides a variety of generators, including cold email, sales email, and content marketing tools. These facilities enable users to generate email copy that is not only compelling but also optimized for audience engagement.
Anyword’s capacity to predict the engagement level of AI-generated content sets it apart, offering users valuable insights into the potential impact of their email campaigns.
Read our Anyword Review or visit Anyword.
The landscape of email marketing is evolving rapidly, and AI-powered email generators are at the forefront of this transformation. As we’ve explored in this guide, each tool offers unique features and capabilities, catering to a wide array of content creation and marketing needs.
Whether you need to create content at scale, personalize your outreach, or evaluate the potential impact of your emails, these top AI email generators provide the solution. They not only save time and resources but also enhance the effectiveness and engagement of your email campaigns. By leveraging the power of AI, these tools ensure that your emails are not just sent but significantly resonate with your audience.
In an era where digital communication is key, equipping yourself with the right AI email generator can be a game-changer for your business or personal brand. As you navigate the choices, consider your specific needs, audience, and the unique features each platform offers. Embracing these AI advancements will undoubtedly elevate your email marketing strategy, helping you achieve better engagement, conversion, and ultimately, success in your digital communication efforts.
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Alex McFarland is an AI journalist and writer exploring the latest developments in artificial intelligence. He has collaborated with numerous AI startups and publications worldwide.
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Advertiser Disclosure: Unite.AI is committed to rigorous editorial standards to provide our readers with accurate information and news. We may receive compensation when you click on links to products we reviewed.
Copyright © 2025 Unite.AI
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The Industry Leading Ecommerce SEO Guide (2025) – Shopify
/in website SEO, Website Traffic/by Team ZYTStart selling with Shopify today
Start your free trial with Shopify today—then use these resources to guide you through every step of the process.
How does Shopify work
Learn about keyword research, site structure, and on-page optimization in this guide to ecommerce SEO. Follow this simple advice for ranking your store.
Start your online business today.
For free.
Getting more traffic is top of mind for any ecommerce business. But how do you attract visitors to your online store without spending big on ads and marketing? The answer: by knowing how to harness ecommerce SEO.
Ecommerce search engine optimization (SEO) is the process of fine-tuning your website to meet search engine best practices, which includes updating your content to reflect what your customers are searching for.
Benefits of SEO for store owners include increased visitors, brand awareness, and sales. But with constant search engine algorithm updates, knowing how to approach search optimization can be difficult.
This guide covers the basics of ecommerce SEO, including how to research keywords, structure your site, and create content for product pages. Equipped with this guide, and this SEO checklist, you’ll be set up to rank your store and reap some SEO rewards.
Ecommerce SEO is the process of increasing the visibility of an online store in search engine results pages (SERPs). Ecommerce websites use SEO as a strategy to generate more traffic, attracting visitors who input queries related to their products and brand.
The tasks involved in ecommerce SEO marketing are varied. For example, creating optimized website content is one SEO task you might undertake. Your content could show up in relevant search results that catch the attention of new customers and guide them to purchase. For example, an ecommerce store like True Classic, which sells t-shirts, could improve its website SEO by optimizing collection and product pages.
As you begin the process of optimizing your online store, the most essential ecommerce SEO tasks to prioritize include:
Other important tasks include: speeding up page load time, crafting detailed product descriptions, and doing backlink outreach.
After prioritizing these SEO activities, you can consider creating informational content to provide additional value and traffic sources. This informational content, like blog posts or help center articles, should target queries that a customer would likely ask before purchasing an item.
True Classic, for example, devotes an entire page to their different fabric options in detail so that shoppers can explore and get to know the products more deeply.
When you search for something on Google, you’re taken to a search engine results page (SERP). There, you’ll find approximately 10 organic results:
These organic results appear below paid ads (orange) and Google Shopping ads (purple):
Ecommerce SEO is all about ensuring your product pages appear among the top organic search results on the first page of Google. Websites that don’t rank within the top 10 are rarely visited, and even those in positions three to five receive far less traffic than the top results.
😲 Worth noting: SEO company Backlinko found that only 0.63% of searchers click on websites listed on page two of Google search results.
Backlinko also reported that the first result on a Google SERP gets 27.6% of all the clicks:
In other words: SEO matters. The name of the game is to rank as high as possible on the first page of search engines like Google and Bing—both for search terms related to your products, as well as searches within your ecommerce niche market.
If you’re new to search engine optimization and want to increase your store’s ranking on Google, take a look at these six steps. They provide actionable tips for setting up good, basic ecommerce SEO on your website.
The first step in any ecommerce SEO strategy is to identify high-value search terms that your potential customers are using. You can do that through ecommerce keyword research, which can be conducted in a number of ways.
Ecommerce keyword research is slightly different from traditional keyword research. While most sites care only about informational keywords, you’ll want to target a mix of informational and commercial keywords, like this:
Informational keyword searchers are looking for answers, guides, and explanations. Blogs and content-heavy sites care most about these keywords. Many Shopify stores and other ecommerce sites have blogs too, but they also target keywords that show buying intent, like “raincoats for dogs.”
When you start to type a search query into Google, its autocomplete feature suggests relevant queries:
These autocomplete suggestions can be a gold mine for keyword ideas, especially when you already have a few basic keywords in mind. (Don’t forget to check the related search queries at the bottom of the SERP, too.)
You can complete a similar process on Amazon. The great thing about Amazon suggestions is that, unlike Google, they’re product-focused and can include filterable details such as price.
Pay particular attention to long-tail keywords, which are longer and describe more specific items. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates.
You can also check how Amazon (and other major ecommerce sites) structure content for visibility in search. Take a look at relevant product menus for keyword category ideas.
Let’s say you sell women’s fashion items. If you find that category on Amazon, you can see all of the different ways Amazon sorts and organizes its products in that niche:
Repeat this process for any other major competitors.
For more advanced keyword research, you’ll need a free SEO tool. The most popular is Ahrefs. These tools provide the ability to research and analyze keywords en masse.
Let’s say you compete with BustedTees, a geeky t-shirt ecommerce store. Enter its domain into a keyword research tool like Ahrefs and click Organic keywords at the top:
Scroll down to see all the keywords BustedTees currently ranks for. You’ll also find metrics like search volume and rank position. With an overview of your competitor’s SERP coverage, you can make an informed decision about where to compete for keywords.
No ecommerce website can target every keyword. Based on your customers and products, you’ll need to decide which keywords to try to rank for.
Consider the following factors:
Head term keywords are very broad and usually very competitive. On the other hand, long tail keywords are more specific and have less competition, with usually a higher likelihood for conversion because of their relevance.
The higher a keyword’s search volume, the more potential traffic to your site. You can discover keyword search volume using Ahrefs or a free tool like Google Keyword Planner.
The lower the competition, the more likely you are to rank for a keyword. SEO tools will show you keyword difficulty/competition (KD).
How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google (and you shouldn’t try to trick your customers either).
Target keywords that show an intent to buy or learn about a product. Usually, you can evaluate search intent just by looking at a keyword. For example, if you own a bridal shop, which search has the more relevant intent: “ball gown wedding dresses” or “work dresses”? It’s also wise to look at what other sites are currently ranking for a search term; that’ll help make sure your keyword usage has the same search intent.
If you sell more than three of the same product type, target relevant keywords with a collection. If you sell fewer than three of the same product type, target keywords with each individual product page.
💡 The ultimate keyword? A high volume, low competition term that aligns with the content on your website.
Once you’ve done your keyword research and your site structure is ready to rock, it’s time to optimize the content on your two highest-value page types:
If you’re using Shopify, you likely know that Shopify stores include several SEO features.
Some are automatic:
But other features require you to manually optimize your site:
When optimizing your title tags and descriptions, note that these are Google-facing. The primary goal is ranking on the first page. The secondary goal is convincing searchers to click through to your site.
Modifiers like Deals, 20% Off, Free Shipping, Wide Selection, etc., can give you a boost when placed in the meta description (or title, if it fits) and help you tackle long-tail keywords.
In ecommerce SEO, Google and other search engines use the content on your page to decide which keywords to rank your page for and how high your page should rank for each keyword.
If a product page has a short description and not much else, Google doesn’t have much to go on. Copying and pasting a description from a manufacturer or supplier is called duplicate content and is also advised against.
Instead, write unique, comprehensive product descriptions that capture readers’ interest and contain lots of details about your items. Quality on-page content can help improve the ranking of your product pages and reduce overall thin content on your store.
That’s why, in higher-ranking search results, you’ll typically see product pages with longer descriptions, reviews, and more.
Try to include relevant keywords and subheadings in every section of your page to help Google understand what your content refers to.
If you can’t create content for every product, focus on those currently ranking on the bottom of the first page. Boosting these results can have the biggest impact on conversions, as they don’t have as far to climb up in rankings.
The more you write, the more accurate Google can be in ranking your page. Your customers won’t hate the extra product info either—it might even help persuade them to buy.
Related keywords are exactly what they seem: They’re similar to your main keyword. Enter your keyword into Google Keyword Planner to find related terms and phrases that you can pursue with your content.
You can also find related keywords through an Amazon search. Look up your main keyword and check for secondary keywords that repeatedly appear.
For example, let’s say you’re trying to sell a blender. The terms “14 Speed,” “450W,” and “48oz Glass Jar” all appear multiple times, indicating they’re strong selling factors and likely common elements of search terms.
If you’re getting traffic from a main keyword, try to slide onto the first page for related secondary keywords as well. Use related keywords in your content whenever they make sense.
The longer you can keep your visitors browsing your content, the more chance you have of making a sale. Relevant internal links to other pages on your site help potential customers browse and discover information or products.
In your anchor text (the words that you place the internal link in), make sure you include the target keyword verbatim. Internal linking can be used to drive customers to relevant product pages, category pages, and educational content.
Don’t get too wild with internal linking. One or two links every few hundred words is enough.
💡 Pro tip: If you understand your audience’s decision-making process, you can develop content that helps them through the various stages in their buying journey.
When it comes to SEO ecommerce, how the pages on your site are organized and structured affects your search engine rankings.
Site structure also impacts your user experience (UX). You need to make it easy for visitors and search engines bots to navigate content in your store.
As you add and remove products and categories, site structure can get complicated. Before you progress too far with developing your website, ensure:
Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category.
Most of your SEO link authority is on your homepage, because that’s the most common page other businesses link to when referring to your website. So, the more clicks away from your homepage a product page is, the less authority it has.
As you implement SEO on your website, you’ll want to make strategic choices about which webpages you choose to index and rank.
Index is another name for the database used by a search engine. So to index a page is to have it added to that database. In other words, Google has discovered your page and added it to its search results:
For advice on page indexing, take a look at these tips from Aleyda Solis, founder of SEO consultancy Orainti:
Aleyda recommends identifying which page types are worth indexing and optimizing. Those pages should fulfill a real audience demand.
“One of the most common issues for ecommerce sites is thin content, as well as content duplication,” Aleyda says.
“Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Content duplication occurs when the same content appears on multiple product and category pages.
“Adding blog content to your online store’s website is a good way to help counter thin content.”
The easiest way to handle content duplication is to hide a page from search engines, known as noindex-ing. However, you can also create useful content for those pages to make them different, relevant, and competitive.
You can also canonicalize pages. Canonicalizing a page is a way of telling Google that a URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations, because without canonical tags, Google might:
💡 Good to know: If you’re using Shopify, auto-generated canonical tags are added to pages to prevent duplicate content from appearing in search results.
Aleyda suggests going beyond noindex or canonicalization when you’re ready.
“Assess if there are enough search queries around a product’s characteristics to identify whether to index its page,” she says.
“If you do index a page, ask yourself if there’s enough content on the page and if it’s aligned with the way the users are searching. You may need to expand and optimize the page to keep it relevant and competitive.”
Aleyda shared this handy chart to help visualize the indexing decision process:
The big takeaway? Not every level of your site structure is worth indexing and optimizing, so be strategic and refer to the chart above.
💡 Pro tip: Add breadcrumbs to your product pages to improve website navigation for customers and Google. Breadcrumbs tell Google how your site is structured and let people know where they are within your store.
Notice how Allbirds uses breadcrumbs on its product pages to orient users. If someone decides they don’t want to purchase the Everyday sneakers, they can easily click back to Men’s Shoes or the homepage and look for a different product.
Use a third-party app like Category Breadcrumbs to show your customers the path they’ve navigated down through your category tree.
Technical SEO is an under-the-hood type of search engine optimization. It’s unseen by shoppers, but ensures your website is optimized for crawlers, has ideal site speed, and works on mobile.
Strategic Technical SEO leads to:
Some ways to improve your technical SEO for ecommerce include the following:
💡 Hire a technical SEO expert to run a site audit and optimize your store from the Shopify Experts marketplace.
Ensure that your product feed is correctly verified in the Google Merchant Center so that your products appear in Google Shopping free listings and ads. This verification process confirms that your product data like titles, descriptions, prices, and availability is submitted accurately and meets Google’s requirements.
Here’s how to get your products listed in Google Shopping feeds:
A verified and accurate feed ensures that your products are discoverable by potential customers, enhances your visibility in search results, and contributes to a seamless shopping experience.
Next, consider publishing relevant informational content that supports purchasing decisions or otherwise speaks to shoppers in the market for what you sell.
This could be help center articles that cover common customer pre-purchase questions, About Us content that shares what makes your brand unique, or blog posts that target specific keywords that align with your audience’s interests and needs.
You’re using SEO to power an ongoing content strategy.
When it comes to blogging, every post published has the potential to:
Imagine you were starting a company that sells running gear. You want to help potential customers understand your products, use them more effectively, and solve their running and fitness problems. If you want to get found in search engines like Google, blogging can help you get there.
A well-written blog gives your store a steady stream of original content. The more people who discover your content, the more reliable you’ll become as a source of information. This, in turn, helps you rank higher. Ecommerce businesses often struggle with blogging because it takes time, effort, and resources to get it right. Randomly publishing blog posts each month won’t bring traffic to your website.
However, there are many ecommerce businesses that do blogging well. For example, retailer Au Lit Fine Linens sells everything to help you get a good night’s sleep, including luxury sheets, pillows, bath linens, and more. The brand also has a blog, Between the Sheets, that regularly provides helpful articles about how readers can improve sleep quality.
The blog is SEO driven, meaning that its purpose is to rank in search engines. Posts often highlight a problem the reader is having, and offer Au Lit Fine Linens products as the solution—a fine balance between promotional and informational.
When starting a blog for ecommerce SEO, focus on the following three elements:
One of the oldest components of the Google algorithm is PageRank. It’s a system that seeks to understand webpage quality by looking at how many links it receives from other websites.
Google uses the number, quality, and relevancy of a page’s links to judge its trustworthiness. As a result, new websites with few links have less authority in the eyes of search engines. While time can fix this, building quality backlinks can help Google recognize your authority more quickly.
Respected TLDs, like .com, .gov, and .edu, tend to provide the most authority when they give you a backlink. Links from large, well-ranking websites operating within your niche are particularly lucrative.
One of the best ways to approach building links is to focus on partnerships. Determine what content you can create that will provide value to other websites. If you can make something that others want to use, they’ll usually cite your content with a link.
Guest posting can be a functional way to build backlinks, provided the content you create for other websites is relevant to their users. Run some ecommerce keyword research and analyze backlinks with Ahrefs to find sites in your niche that are receptive to guest posts.
Another way to build backlinks to your ecommerce store is through press mentions. Building a press list or hiring a PR firm can be expensive, so here is a simple growth hack anyone can do.
Sign up for Help a B2B Writer and you will get a daily digest of reporter requests right to your email. When a lead matches your brand, reach out to the email address provided and pitch a story. If you get an interview, make sure to ask for a backlink to your website.
If you own a website, you’re going to use Google Analytics. This free SEO tool tracks and reports website traffic, giving you the insight to better understand customers, optimize your store for SEO, and improve marketing ROI. As a Shopify store owner, you can connect Google Analytics to Shopify Analytics and choose specific ecommerce data to track.
You’ve seen Ahrefs at work in this post, but it’s worth looking deeper at some of its key features. Ecommerce marketing professionals use Ahrefs to create SEO campaigns and rank higher in Google.
Ahrefs is a competitor of Moz and Semrush, two other SEO software companies you’ll find when researching SEO tools.
Use Ahrefs to analyze a website’s link profile, keyword rank, and overall SEO performance. You can also use it to conduct keyword research for Google, Amazon, and YouTube.
Avada SEO is a plug-in to help ecommerce stores outrank competitors. It offers image compression, site speed optimization, schema markup, and other technical features that keep your website optimized for search. It also has 24/7 customer support.
SEOAnt is a free tool you can use to run SEO checkup reports, fix broken links, and optimize image sizes. It also has AI features for writing meta and alt text.
Rankings are never static, so ecommerce SEO never stops. But the seven steps in this article should help you build a solid SEO foundation for your online store.
Remember to keep your content original and in-depth, regularly audit your site for technical issues, explore backlinking opportunities, and always look out for new keywords that match your brand and products.
Ecommerce SEO is the process of making changes to an online store to increase the visibility of its web pages and product listings in search engine results pages (SERPs).
SEO is a powerful tool for ecommerce businesses. It helps to increase organic traffic to your site, which can lead to higher visibility, more potential customers, and ultimately, increased sales. Additionally, SEO is a cost-effective marketing strategy as it targets users who are already looking for your products online.
The same principles apply to SEO and ecommerce SEO. However, ecommerce SEO strategies are tailored for online stores. The main goal of ecommerce SEO is to increase the visibility of products in search engine results to drive sales, while traditional SEO focuses on improving website content visibility to capture readers and attention. Tasks specific to ecommerce SEO include optimizing product pages and listings.
The cost of doing SEO varies depending on the size of your website and the scope of your SEO goals. However, many aspects of SEO can be done at no cost. Tasks like keyword research, on-page optimization, and content creation are all essentially free, besides the time you invest. If you choose to hire an SEO professional or agency, costs will differ based on their expertise, the size of your website, and the extent of services required. Most businesses budget $1,500–$5,000 per month for intensive outsourced SEO projects.
Shopify stores have SEO features to help you optimize your content. For example, you can create optimized product titles, descriptions, alt text, and URLs. You can also harness the power of Shopify Magic to AI-generate optimized descriptions of your products. Other SEO features include the ability to submit your sitemap to Google Search Console and create a blog for your online store.
Adding a blog to a Shopify store can help it rank for relevant keywords that don’t compete with product pages. For example, a Shopify store selling birthday party supplies may rank for product-focused keywords such as “balloons,” “streamers,” and “gifts.” Adding some thoughtful blog posts to this website may enable it to appear in other queries from motivated users, such as “how to plan a birthday party.”
It’s important to consider SEO for your Shopify store because it helps increase visibility in search engine result pages (SERPs). When you optimize a Shopify store for users (by creating pages that address queries and acquiring backlinks from relevant websites) it will rank higher in results. The more pages you do this for, the more pages start ranking. Getting website traffic from organic search results helps you attract customers and spend less on paid marketing.
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