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Blog > 9 Top AI SEO Tools I Recommend in 2025
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AI tools offer a lot of value for SEO professionals in many ways. You can use AI to tackle:
Let's take a look at some AI SEO tools I, personally, find very useful as a writer and SEO specialist. 

Semrush is the primary SEO tool I (along with my Exploding Topics teammates) use for SEO analysis, including keywords and topic research.

Enter a keyword into the Keyword Overview Tool and it will show you key data about your keyword such as volume, difficulty, and intent. 
Any half decent keyword research tool will show you this information, so Semrush isn't unique in that. 
But when it comes to the number of keyword ideas it shows, Semrush usually surpasses other tools: it uses AI to analyze your chance of ranking.

Semrush gives you personalized data based on your domain name and topical coverage.
This new AI-powered metric is called "Personal Keyword Difficulty", or PKD.
Use trending keywords to create content your audience craves.
Keyword difficulty can vary greatly between a brand with strong topical authority on a subject and a brand with weak authority. 
So if you want a personalized analysis, you can enter your domain name and Semrush will show you additional stats relevant to your website.

These personalized insights make our jobs easier at Exploding Topics to focus on keywords that are relevant and also attainable. 
Note: Personalized suggestions provided by AI are guidelines. They're not a replacement for your SEO experience and judgment, but they can help guide you towards the right answers.
Who uses the Keyword Overview Tool, and how much does it cost?
The Keyword Overview Tool is widely used by career bloggers, marketing teams, and small-to-large businesses that want reliable data combined with AI tools focused on content marketing.
This tool is part of the Semrush Pro plan starting at $139.95 per month (and which includes a ton of additional SEO tools).
Use its 7-day free trial to start getting AI insights and make your keyword analysis easier.
Semrush AI Optimization lets you track important metrics across multiple AI search platforms: ChatGPT Search, Perplexity, Gemini, and Claude.
It's a step up from the Keyword Research Tool. Enterprise AI Optimization is most helpful for companies with dedicated marketing teams.
According to recent research from Semrush, the average LLM visitor is worth 4.4x the average visitor from organic search.
So large brands really need to pay attention and adapt.
That said, as a writer, I found the Semrush AI Toolkit super helpful when I used it in my own research. It offers insights and metrics that I've never seen before.
And now that search is changing, incorporating AI monitoring in SEO is something all brands need to look at to get a first-mover advantage.

With that in mind, Enterprise AIO shows you a bunch of helpful data right here on the first page:
You can filter the chart by different LLM search tools.

It's critical that businesses can adapt to the ways their customers are searching now that tools like ChatGPT are becoming our go-to for almost everything we do. 
Enterprise AIO provides visibility metrics and specific recommendations to improve your presence in the AI answers they see.
In fact, many of these AI metrics are completely new to SEO.
This chart shows you the kinds of topics your potential customers are searching for:

Of course, you can do your own basic research on how LLMs and AI search engines are presenting your brand and your products. 
But due to the nature of the way these tools work, digging in to find real insights using manual prompting takes time.
It's likely unrealistic to research your reputation manually in the long term.
The Semrush AI toolkit solves that problem. You get actionable opportunities instantly:

Enterprise AIO is designed for large companies with multiple sites and dedicated marketing teams.
But when I tried it, I was surprised at how simple and accessible the dashboards are.
I believe this is a tool any business could benefit from.
To use it, you'll need a Semrush license. The AI toolkit costs $99/ month on top for each domain you'd like to monitor.
I love Ahrefs for its constant innovation with AI features that are on par with Semrush, but unique in their own way. 
Like, Semrush, it provided a good set of keyword metrics that are actionable and beautifully presented.

Features like the "Also rank for" section add real value. This shows related keywords that domains ranking for your core keyword also rank for.
Ahrefs also addresses the problem of initiating keyword research by providing keyword suggestions with AI.
Typically, you need to have a fairly good idea of what your seed keywords are to initiate your research.
With AI keyword suggestions that populate almost instantly, you can then check the usual metrics like volume, difficulty, and related keywords in bulk.

For me, it's a common experience to find that Ahrefs has no real data about these AI generated keywords.
So you might end up scrapping most of the keyword ideas generated this way.
That said, it's still super helpful in steering you in directions you might not have thought of with some keywords with real data you can apply.
But my personal favorite is the search intent analysis feature.
 
Using AI, Ahrefs classifies search intents by looking at the SERPs for your target keyword. 
This goes beyond traditional intent categories that just assign a label.
Instead, Ahrefs describes the actual topics people are interested in reading about related to that search query in order to satisfy their intent. 
It's great for coming up with ideas for content angles you can include in your post and identifying the format that's likely to resonate with your audience.
Ahrefs is popular among freelancers and agencies as well as content marketers, freelancers, and small to large enterprises. 
Its keyword research features with AI insights can appeal to any marketer focused on organic channels. We covered this in our Ahrefs review.
The Keyword Explorer tool is included in the core Ahrefs feature set with plans starting from $129/month.
Exploding Topics isn't a conventional keyword research tool.
It's one of the only few reliable ways to find emerging topics before they become mainstream.

While it's not a full-featured keyword research tool like Semrush or Ahrefs, it excels in its AI forecasting technology to detect topic ideas that are likely to snowball into huge trends.
Finding new and trending topics to write about is a strategic way for small businesses and individuals to stand out from larger competitors.
I really like that you can search for potential trends by topic, such as social trends, education trends, or lifestyle trends.
When it comes to first-to-market ideas and seasonal trends, Exploding Topics can be a valuable addition to your existing keyword research toolkit. 

Exploding Topics is best for niche content creators, investors, and businesses that want to find keyword opportunities before it becomes mainstream.
Exploding Topics starts at $39 per month (billed annually) and offers channel breakdowns, 10 Trend Analyses, and 100 Tracked Trends.
RankIQ uncovers niche blogging opportunities.

RankIQ helps bloggers find low-competition keywords and identify underserved topics. These topics are often easier to rank highly in search engines in a short period of time.
The best feature for me is the huge range of niches it covers. It differs from other keyword research tools because it doesn't rely on seed keywords.
Instead, you select a niche, and RankIQ will use its unique database of super niche-specific, easy keywords that you can target to rank quickly.
It also has a decent content optimization tool that uses AI to grade your articles.
However, in my experience, RankIQ's unique strength is its curated keyword database.
RankIQ is best for bloggers looking for niche research and content optimization features in one place.
You can access RankIQ SEO research and content optimization features for $49 per month.
SurferSEO is a handy tool for speeding up your content optimization process.
The tool works by analyzing top-ranking content and finding patterns for keyword usage and topics. It provides real-time suggestions based on this analysis to help you create well-optimized content. 
In fact, the tool can use AI to write the entire article for you based on the recommended content structure and keywords. 

The "Auto-Optimize" option is decent enough when inserting keywords into your content. 
That said, it has a tendency to ruin the flow of a sentence by shoving in keywords without sufficiently altering the surrounding text so that it sounds natural.
Simply adding keywords isn't a guarantee of success anymore. You need to display expertise and originality that's superior to your competitors to succeed in SEO in 2025.
Still, I think SurferSEO is good enough to get you off to a good start when you're optimizing underperforming content.
Just don't trust it blindly and you'll find it useful for saving you time while creating well-optimized content.
You can find a full Surfer SEO vs Ahrefs comparison here.
SurferSEO largely appeals to content writers and SEO brief creators working in teams for medium to large enterprises. 
It's priced at $79/month for its cheapest plan.
Jasper is an AI content marketing tool with a distinctive brand voice feature.

Jasper’s language learning model uses your content to continuously train and refine its output. The result is that, over time, it will produce writing that mirrors your brand voice.
Some of other Jasper tools that offer a lot of time-saving potential include:
Jasper is best for large marketing teams that want to maintain a consistent brand voice.
However, it is expensive, sp the price likely makes it less attractive for small businesses.
After the 7-day free trial, you'll pay $39/ month for the Creator plan. To add brand voices or knowledge assets, it costs $59/ month per seat.
Alli AI makes instant changes to website code, tags, and headers at scale.

Alli AI solves the problem of manually updating many pages across large websites. It integrates with content management systems (CMS) to extend their capabilities and overcome some of their limitations.
The fact that Alli AI can make small changes, like title tag updates across a huge range of pages can be great for getting a boost in your rankings. 
For bigger websites, SEO is often a numbers game. The faster you can optimize your pages, the more you're likely to see an overall uplift in organic traffic. 
Alli AI's ability to not only find technical SEO issues on your site but also fix them automatically can save you hours.
This is the major feature that makes this tool stand out for me.
While Alli AI also gives keyword research, keyword tracking, and internal linking suggestions, I wasn't too impressed by these features in my testing. 
Internal linking suggestions are particularly weak. It has a tendency to suggest more and more links for pages that don't really make sense , such as a blog subfolder. 
Alli AI helps large blogs and websites become more visible and attract more traffic by fixing technical SEO issues automatically. It’s essential for marketing agencies and SEO teams that need to update thousands of pages at a time.
Pricing begins at $169 per month for 1 website.
ChatGPT is an AI language model that uses prompts for content creation, ideation, and analysis.

This powerful content creation tool doesn’t have complex SEO capabilities since it lacks access to information about keywords, traffic, and domain authority.
But we regularly use ChatGPT for SEO. It helps with research, competitor analysis, and sorting large keyword lists. 
For example, with the right prompts, ChatGPT 4o and above models do a good job of analyzing search intents for keywords and clustering them by semantic similarity.
It's a particularly useful tool when you're working with large SEO data (as long as it fits the context window).

Besides, the simple fact that it can access spreadsheets as attachments and Google Sheets directly by connecting your Google account makes it convenient when I need my SEO sheets analyzed with ChatGPT.
ChatGPT is best for small business owners, bloggers, and publishers.
You can use ChatGPT for free. If you want more updated and improved content, ChatGPT-4 starts at $20 per month for individuals.
Not all tools labeled “AI” actually use advanced machine learning. The best tools deliver better results by learning from your interactions and input, and then generate more useful and customized data as time goes on.
When investigating SEO AI tools, check to see if they will improve over time based on your needs.
Your SEO needs should guide what you choose. Choose a premium AI writing assistant if all you need is the writing functionality.
If you want to implement full-fledged SEO strategy that drives results, you’ll be best served by a tool that covers keyword analysis, competitor research, and more.
AI tools should easily integrate with the software you're already using, including your analytics software, CMS, email marketing platforms, and more.
Seamless integration enables an efficient workflow and eliminates manual data transfers.
Search engines update their algorithms regularly, and SEO tools should be flexible to adapt as the market evolves.
Look for solutions that are actively developed to stay on top of current keyword strategies, the most important on-page elements, and the latest search trends.
Quick access to helpful support is critical for fixing problems fast. Look at customer reviews on G2, Reddit, social media, and elsewhere to see how other customers have fared.
Responsive customer support usually offers multiple contact points like live chat, email, or phone.
An AI tool should handle large volumes of data or complex tasks without slowing down or becoming too expensive to maintain.
Look for tools that offer flexible plans to accommodate future growth.
Finally, look into the tool’s pricing and make sure it matches your budget and needs. Do your research and thoroughly explore pricing structures.
Avoid hidden fees, and always use free trials to assess an AI tool’s value compared to its price.
A great deal of a marketer’s time is spent on repetitive, time-intensive tasks. AI can automate many of these tasks, freeing up time for creative strategies that make an impact.
Some of the most beneficial uses of AI for marketers include:
AI can remove guesswork and help marketers make more data-driven decisions, leading to better outcomes.
As Semrush is the most comprehensive AI SEO tool on the market, this example shows how it can help with specific SEO tasks.
Semrush’s ContentShake app combines optimization and content ideas. When you begin using it, you’ll go through a workflow to choose your main goal.

Next, add your business description and target country, such as “content strategist” and “United States.”

The ContentShake dashboard will show several ideas for blog posts. In this example, it suggested topics around content marketing.

Semrush’s AI Writing Assistant provides access to 75+ formulas, tools, and templates.

Start with Article Generator and add a few details like the language, blog title, target keyword, and at least three subheadings.
The generator will produce a high-quality, natural-sounding article. It also provides an SEO score and tips to boost content relevance.
You can also run a plagiarism check and make sure your content is 100% unique.
Inspect your website’s performance without combing through graphs, trend lines, or needing an SEO expert to break it down for you.
Semrush’s AI Copilot will instantly summarize the most important highlights about your site:

All the important information about your site is laid out in plain English. You can explore each of these performance factors in detail by clicking on a result.
Copilot also sends daily tips like keyword opportunities, link-building suggestions, and technical issues, such as missing H1 tags or 4xx errors. It explains the impact of these issues and how to fix them, saving you time by interpreting the data for you.
SEO has long been a daunting task for many marketers and business owners.
Thanks to AI, SEO tools like Semrush, Exploding Topics, and ChatGPT make it easy to implement meaningful changes that lead to greater traffic and content performance.
Use real-time topic data to create content that resonates and brings results.
Exploding Topics is owned by Semrush. Our mission is to provide accurate data and expert insights on emerging trends. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
Use real-time topic data to create content that resonates and brings results.
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Written By
Deb Dutta

Deb Dutta is a paid media specialist and martech SaaS writer. She specializes in transforming complex technical features into comp… Read more
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SEO marketing is a type of digital marketing that optimizes webpages for search engines like Google, helping your target audience find you more easily.
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Search engine optimization (SEO) has come a long way since the days of keyword stuffing and clickbait copy.
To rank highly in search results on Google and other major search engines, your website’s content needs to match a potential visitor’s intent and appear as an authoritative source on the topic.
Here, learn about the different types of SEO marketing and how to improve organic search results for your online store or website.
Search engine optimization (SEO) is the practice of optimizing your website to rank higher on search engine results pages (SERPs), ultimately driving more traffic to your site. The goal is to appear on the first page of Google results for keywords that are most relevant to your target audience, using organic techniques such as keyword optimization, quality content creation, link building, and enhancing site performance.
SEO focuses on organic strategies, such as writing a blog post to answer a query, to improve a website’s presence in search results. Meanwhile, search engine marketing (SEM) involves paid marketing tactics like pay-per-click ads. SEO and SEM differ in a few ways, such as:
Google drives 63.41% of all US internet traffic, and 42% of online shoppers turn to search engines to research products. With search engines helping users discover brands, search is an important part of running a successful website. 
It’s also a more cost-efficient way to increase your visibility. While you might hire writers to create and optimize content, you don’t have to pay for a better spot on a SERP. Additionally, you can measure your SEO marketing efforts through organic traffic, conversion, and rankings, which can help you gauge the effectiveness of your strategies and give you more insight into your visitors. 
SEO activities fall into three general categories:
The largest bucket of SEO marketing activities, on-page SEO involves optimizing your website’s content (including text, images, and videos) to ensure visitors and search engines can understand and navigate the information you publish.
Creating intentional content can help you make a connection with your audience. “I would much rather have 200 people on my website that are reading content that they do appreciate and potentially subscribe to my newsletter because they see value in this content than to have 2,000 of them that just bounce after an article and will never come back to my website,” says Jeremiah Curvers, CEO of mattress band Polysleep, in an episode of Shopify Masters.
Search engines look for on-page factors like topic relevance and metadata to determine the quality of your content and, in turn, where to rank your site in results pages. 
Web pages that rank highly in search engines contain content that closely matches users’ search intent. That means considering what searchers are looking for when they enter queries and then providing the information or services they’re seeking. For example, if the term “masks” brings up results about beauty sheet masks, it wouldn’t be the right keyword for you if you sell Halloween masks. 
Best practices for producing relevant SEO content include offering original information, updating facts regularly, and sticking to topics within your website’s area of expertise.
Metadata doesn’t appear on your web pages, so it’s not visible to website visitors. Instead, meta information is within your pages’ HTML code, tagging and labeling content in a way that’s easily digestible for the search engine bots that crawl your site.
Keeping meta information comprehensive and updated can increase your chances of ranking. Metadata includes:
For example, Polysleep uses the keyword “baby mattress” throughout the product page copy.
Your website isn’t the only place for SEO marketing; you can create high-quality, unique content, like an interview with an expert in your field, to encourage other sites to link to yours. When a website links to you (a backlink), it is essentially vouching for you. These backlinks can increase your domain authority, which can boost your rankings on search engines.
PageRank is part of Google’s algorithm. It surveys the relationships between websites and the content they link to. This ranking system was one of the original ways Google determined its search engine results and remains an important part of SEO marketing strategy.
By earning links from respected websites, you’ll increase your topic authority and ranking ability. Essentially, the more quality backlinks you have, the more reputable search engines will consider your site.
As you create content, build links, and grow your organic search traffic, your website’s domain authority will increase.
Domain authority is a measure of a site’s trustworthiness in the eyes of search engines. Websites with high domain authority are more likely to rank in search engine results pages for keywords related to their area of expertise.

Technical SEO involves making changes under the hood of your website to improve search performance. Technical SEO ensures your site is fast, optimized for search engine crawlers, and mobile-device friendly. 
More than 60% of website traffic now comes from mobile devices. Search engines cater to these users by directing them to sites that offer an enjoyable mobile browsing experience. This includes responsive design, which is when content automatically resizes based on users’ screen size, touch-friendly design, and simplified navigation.

Nearly all modern website themes are responsive, but you should always test your website by actually using it on a mobile device. This helps identify potential issues with text, buttons, and speed.
Search engines want to point their users toward sites with an enjoyable user experience. A website that forces them to wait—even just a few extra seconds—can dampen their experience.
Shopify stores have an advantage over sites on alternative website builders because Shopify is built for speed. Some 93% of businesses using Shopify to run their online store have a fast website—that’s more than any other major commerce platform. 
Whether you’re planning SEO for a Shopify store or another website, here’s an SEO checklist to help you climb those search results.
Every page of your website that appears in search engine rankings is associated with one or more keywords (also known as search queries). The first step in any SEO project is to find which keywords your visitors are using to discover your site.
To conduct keyword research, use a free SEO tool like Ahrefs or Ubersuggest. These platforms reveal a keyword’s popularity and how easy it is to rank for that term. Tools can also suggest keywords relevant to your niche and analyze your website to determine which keywords you already rank for. Leverage this data to decide which existing keywords are most important to your website and which new keywords you should pursue.
Ideally, keywords should be popular enough to generate significant traffic but not so popular that you’re competing with websites and companies with marketing budgets beyond your scope. For example, say you’re creating an SEO marketing strategy for a candle business, and the brand groups its collections by: 
If “scented candles” has a monthly search volume of 1,000 and a difficulty of hard, but “fruit scented candles” has a volume of 350 and a difficulty of easy, you might choose the latter phrase because there’s less competition, it’s relevant to your brand, and it can potentially generate a few thousand views over a year. You can then use the term for a product page in an H1 tag. 
You may also identify keywords that don’t relate to one of your products, such as “how to make candles last longer” or “how to cut candlesticks.” You can use these keywords for standalone blog posts and include them in your title, body copy, and image alt text to help increase your authority in your industry. For example, Original Duckhead publishes blog content about sustainability that extends beyond its product offerings to position itself as a leader in the space. 
💡 Read more: Keyword Research for Ecommerce: A Beginner’s Guide
Once you know which keywords to target, your next step is checking out SEO competitors already ranking highly for those terms.
By getting to know your competitors’ SEO strategies, you can formulate tactics that will help you climb the search rankings and overtake them. With high-quality, relevant, and comprehensive content, even small businesses can leverage SEO to outrank larger competitors and reach customers first.
A good starting point for competitive analysis is to uncover which keywords your competitors are targeting and where they rank. You can use keyword tools and either study individual competitor pages or their entire websites to learn what terms they’re targeting. You might find, for example, that a competitor is using the phrase “women’s leopard print jeans” on a collection page. If you have a similar product, you can aim to use the same term. 
But before pushing forward with this strategy, ask yourself: Can I reasonably make a better page that makes sense to my business? If the answer is no, move on to the next opportunity. The key is to find strategies you can succeed at that also make business sense. Attempting to rank for queries related to products you don’t sell or topics unrelated to your core business is a waste of time.
Though it can be time-consuming, link building is a well-acknowledged way to enhance your search engine rankings. Attracting links to your website from more authoritative sites signals to search engines that your content is worth visitors’ time.
To begin executing a linking strategy, establish a presence on social media platforms and local business directories. The links you generate from social media sites may not give you a boost in search engines, but they can help with making your website more visible.
You can pitch your business or products to relevant websites or news outlets with the same target audience. If you have subject-matter expertise, consider pitching a guest blog post that points back to your website. You can also focus on your blog and create useful content—such as infographics, case studies, white papers, surveys, or statistics—that others will want to reference. 
💡 Read More: How To Get Backlinks: 15 Proven Strategies
While Google and other search engines focus on your website’s written content, they also crawl your images and media. As a matter of fact, 34.7% of Google searches return images. By optimizing the images on your website, you can enhance your on-page SEO while adding accessibility benefits for visitors.
Start by incorporating descriptive keywords into image file names and writing helpful alt text under 125 characters for all the images on your site. For example, effective alt-text for an image of Cherry Blossom, a pink candle, would be this: “A pink candle named Cherry Blossom in a glass jar on a white backdrop.” This will give search engines another tool for determining whether your content is relevant and valuable.
Next, make sure your images are the optimum size and file format. Google likes large, high-quality images—it just doesn’t love huge file sizes that lead to longer load times. Compress images and use efficient file formats, such as .png or .webp, to improve the user experience and speed up load times.
As with any digital marketing strategy, the only way to know whether you’re making headway on your goals is to monitor key performance indicators (KPIs). Those most relevant metrics to SEO marketing include:
It takes time for SEO to make an impact, but the industry can move at a quick pace. Here are three major trends to keep on your radar in 2025: 
Artificial intelligence has infiltrated most aspects of modern marketing. SEO is no different. 
AI content creation tools (like Shopify Magic and Jasper) can produce marketing copy from a simple prompt. Improve this copy with keyword optimization tools like Surfer—and just like that, you have a ton of engaging, optimized content ready to add to your website. 

Generative AI has proven so popular that Google did a complete 360 on its original stance to deprioritize AI-generated content in search results. But there’s a caveat: In January 2025, Google advised its quality raters to assign pages where the main content is clearly AI-generated as “Lowest quality”. Entrepreneurs who use AI to generate content should follow Google’s E-E-A-T guidelines. This states content should be written with:
There are multiple ways to meet this criteria with AI-generated content. Perhaps you use AI to create an outline, then write the draft yourself, weaving in your (or another expert’s) experience to show credibility. Reference recent studies and fact-check the AI suggestions to ensure accuracy. 
You could also contribute articles to leading publications in your industry. Ask for an author profile in exchange for the content and boast about your credentials—whether that’s a professional certification, extensive industry experience, or examples of where you’ve been featured in the press. This helps cater to one checkbox on Google’s checklist: “Is this content written or reviewed by an expert or enthusiast who demonstrably knows the topic well?” 
Not everyone uses search engines to navigate to a website. Sometimes, the user wants a quick answer—like the hours of operation of a business or the price of an item. Zero-click searches cater to these habits by giving searchers an immediate answer without them needing to click through to a website. 
While this might sound like a disadvantage for ecommerce brands, Google does offer publishers the opportunity to offer immediate answers (and, thus, build brand authority) through search features like:
Increase the odds of appearing in these zero-click snippets by creating high-quality content that answers the search query. Format your content to make it easy for search engine crawlers to find this answer. One way to target the People Also Ask section, for instance, is by creating an FAQ section with short, succinct answers that are easy for Google to excerpt.
SEO stands for search engine optimization. It is a measurable, repeatable process used to send signals to search engines that your pages are worth ranking in organic search results.
Search engine marketing, or SEM, is the creation of relevant content on a website to attract ideal customers mostly through paid search engine advertising. You can increase traffic by creating new web pages or optimizing existing ones.
Yes, SEO is a marketing skill because it involves optimizing a website’s content and increasing traffic through strategic actions. Mastering SEO requires understanding keyword research, optimization, and technical aspects to align websites with search engine algorithms.
An example of SEO marketing is writing blog posts that target specific keywords relevant to the audience. This increases the chances of ranking higher on search engine results pages. It also boosts conversions by attracting customers looking for information or solutions.
Follow these steps to start SEO marketing:
No, SEO marketing is not paid, because it focuses on improving organic search rankings.
The difference between search engine optimization (SEO) and search engine marketing (SEM) is SEO focuses on increasing organic traffic, while SEM typically focuses on paid ads to increase traffic.
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