The festival season in India has just begun and India is all about culture and emotions.
So how can you make use of these two aspects to really drive our branding, connect and engagement with customers as a B2B business in this festive season?
1) Branding:
Launch a new product or service with innovation in this season. Link it with the cultural aspects of the various festivals. These tend to get higher eyeballs I mean if you see these social acts many bigger brands launched during this time are very socially connected culturally connected. This really helps in creating more eyeballs in terms of the social appeal that a product can make with your customers and then the outlook for such kind of brands becomes even more powerful. Then you follow them up with your backup campaigns making them more technical and making them more solution oriented. So hit your customers hit to the audience with new launches or innovations of your business during this period to drive more eyeballs and hence build better branding.
2) Connect:
This entire season is not really for sales pitching or heavy promotion. Instead you can really look to connect with your customers to connect with an audience, create polls, generate reviews get customer feedback get their insights into how your products are. This kind of approach will make them connect with you more because you are not throwing offers because they could receive a ton of them from others. So you stand out by actually reversing that approach and reaching out to them to take feedbacks, take insights into your offerings and how better you can make them. This will make them feel more connected and really build that kind of an engagement and relationship with your business.
3) Have you studied the previous season’s data and seen the trends?
Well how about co-relating this and sharing with your audience sharing with their customers telling them what’s happened over the last 3-4 years and what’s projected for the next four or five years. Will that be interesting to your customers? And I bet it will. Therefore keeping in touch with the markets that you are trying to address and educating to audience, engaging your audience with industry, market data, and social data will always help to connect better with your audience and customers. This will drive more engagement and branding for your online business. So once you create this branding connect engagement with your customers. You can then follow up your communications to really drive meaningful discussions and project decisions with your customers in the coming months.
So use this festival season as a stepping stone to begin your communication, begin your brand building, and begin your engagement programs with your customers. And then gradually build them towards business decisions in the later months. This is how I would suggest B2B businesses to really promote their businesses starting this festival season in India.
https://zoomyourtraffic.com/wp-content/uploads/2019/09/32-3-Ideas-Festival-Season-B2B-Biz-1.png7201280https://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.png2019-09-06 10:01:582019-09-06 10:02:00B2B Festive Marketing Ideas to Engage, Connect With Customers to Your Business
Welcome to ZoomYourTraffic (ZYT) Monthly WhatsUp Newsletter
What’s There For You? • Action- Real business cases • Business- Latest events & campaigns • Creative- Innovation, Creative, technology implemented • Disruption- Beware of Using Copyrighted Images/Videos on Your Business Website! • Educate- Help businesses know online & grow online.
WhatsUp For August 2019 a. Action Real business case of how WhatsApp can be leading for B2B Lead Engagement. Also, know, how is our program empowering subscribers? Stats mentioned in the video.
b. Business Participating In Events/Tradeshows? Know about Event Engagement Program (Online) – Marketing The Online Way Get targeted reach, Improved ROI, Segmented Remarketing. For details http://www.zoomyourbusiness.online/event-engagement-program
d. Disruption In recent time every business wants to make their presence on Social Media. Then if you are using Facebook, Twitters, LinkedIn and other social media platforms to promote your business, then you must know about the social media etiquette rules that your business should follow. There are 5 basic copyright rules are: • Assume Your Use is Not Covered by Fair Use • Make Sure You Own It (or Have Permission to Use It) before You Publish It • Don’t Fight the DMCA, Understand It and Abide by It • Beware of Creative Commons • Get Federal Copyright Registration for Your Creative Work To learn more: http://www.zoomyourbusiness.online/2019/08/28/social-media-marketing-copyright-rules-for-businesses/
e. Educate Check out video series: #LiveTalkSession Already Have Agency Working On Website SEO But Not Getting Right Results? Watch the video: https://youtu.be/7uUszg_-Gy4
#Smart45: Worried About Not Getting Leads For Your Online Business? Watch the video: https://youtu.be/YaVCMTFKZSA
https://zoomyourtraffic.com/wp-content/uploads/2019/09/02-August-Newsletter-1.png10021798https://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.png2019-09-03 10:05:322019-09-03 10:07:45#WhatsUpOnline August 2019 Newsletter By ZYT
Over the years talking to clients on their SEO projects and it’s been really fascinating to see typical & similar questions coming up in most sales calls.
Question1: I have started my website a year ago, but this competitor of mine is doing roaring business online or this brand company just in the same market wow they have got such a amazing online presence and I want to reach there. How can I do that?
Answer: I think I would really want to appreciate the client’s vision to be able to reach that brand or the competitor.
However, we also need to really understand the kind of effort that has gone into making it a brand or on taking the competitor to that level where they are roaring business.
It’s been a very carefully drafted marketing plans that have implemented not for 1 2 5 but 6 10 years that has got them to this place. In some cases, brands may fast track it by pumping into paid advertising funds & get their brand up very fast.
If that’s your vision, it can be planned that way as well. If you really want to grow organically with lesser resources. Then there is absolutely no second route than to really plan your campaigns well & keep building it organically to the level that you can establish yourself as a brand in the market. And make no mistake it is possible it just needs courage as well and the vision to early-stage yourself to become the online brand.
Question 2: Amod, I have worked with 1, 2 or 3 SEO agencies in the past and I have absolutely zero output & that’s why I’m very skeptical even talking to you.
Answer: This has happened because of the issues from both sides
a) Customer side since the vision not clear & unaware of how to plan it correctly.
b) At the agency’s side, they were not sure of how they would want to grow or not clear on the strategy not doing enough homework on the business to be promoted. And therefore they just offer standard packages X Y and Z. No, it’s no work. As a customer, if you are looking for such kind of packages no matter how many numbers of agencies you work with it will not work. We will have to find agencies that would understand your business, your vision is and then create a joint marketing plan to stage your growth.
Make no mistake you will have to put in the investments needed and therefore you can start small and scale according to your vision. This would be the right way to go about it. Rather than losing time, effort, cost working with agencies packaged deals and it’s your business that’s going to suffer because losing time, the money, etc. Money can be acquired again, but a time that’s lost in a dynamic marketplace like this can be a big loss. Hence the suggestion would be trying to find agencies who really understand your business and able to stage-wise take you to the next level.
Question3: Amod, I am able to understand your line of thought and really agree with approaches staging it to reach the next level. But, because I’ve got a bad experience & not really sure how this is going to go. Can I pay you at a later stage?
Answer: Well if this question has arisen, I think my approach or the way I’ve explained to you had actually not reached you. Because if you are convinced that the approach that was planned for you by understanding your business by staging it to the next level, this question wouldn’t have arisen. You have to be very clear that OK this is the way to go, this is the kind of investments needed to move to the next level and then you can plan it that way.
So commitments in terms of investments are equally important when you are starting out. Of course you can definitely work out modalities in such a way to ensure that the cash flows are not disturbed you can break down the payments in parts perfectly fine so as long as it suits both teams it’s perfectly fine. This is exactly where both teams need to work together. So they can tell each other constraints and work out a model wherein the money moves between the two teams based on how things progress perfectly fine.
But by saying that you would like to pay later it’s like you do not trust your agency.
And if you do not trust your agency results will not come no matter how great that agency is. Therefore show your trust in the agency you pick, make the investments, make a deal in such a way that it is comfortable for both. Slight risk at both ends. Start stage sees how things work and then you can really go on and on and track.
I hope I was able to help demystify some of the myths that exist in SMBs owner’s minds about SEO agencies and I’m sure there be many more.
https://zoomyourtraffic.com/wp-content/uploads/2019/08/31-3-Questions-in-SEO-Sales-Calls.png7201280https://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.png2019-08-30 13:20:062019-08-30 13:20:20QuickTalkWithAmod Demystifying SEO Myths Of SMB Owners When Talking To Digital Marketing Agencies
In recent time every business wants to make their presence on Social Media. Then if you are using Facebook, Twitters, LinkedIn and other social media platforms to promote your business, then you must know about the social media etiquette rules that your business should follow.
If you are trying to break the rules, then your marketing results will plummet.
But no need to worry because there are some copyright rules and regulations for social media that your business needs to follow if you want to stay away from expensive legal trouble?
With that in mind, here we explain some basic copyright rules to follow when you promote your business online and engage with people through social media marketing. There are 5 basic copyright rules are:
Assume Your Use is Not Covered by Fair Use
Make Sure You Own It (or Have Permission to Use It) before You PublishIt
Don’t Fight the DMCA, Understand It and Abide by It
Beware of Creative Commons
Get Federal Copyright Registration for Your Creative Work
These are the five basic social media copyright rules that you have to follow and avoid copyright infringement. So now we discuss in details about this copyright rules:
1. Assume Your Use is Not Covered by Fair Use:
Fair use could be a sticky, cloudy, messy, confusing, insert similar adjectives of your alternative, slope. Fair use was created to allow limited use of a copyrighted work for reasonable purposes without having to actually get the owner’s permission to use it. Fair use doesn’t mean free use.
Ask yourself these four questions before you deem your use of someone else’s creativity:
What is the purpose and character of the use of the work?
What is the nature of the copyrighted work?
What part of the work was used compared to the whole?
What is the effect of the use of the work on the potential value or market of the original copyrighted work?
2. Make Sure You Own It (or Have Permission to Use It) before You Publish It:
Owner and author (or creator) both are different things, and the difference between owner and the author can mean the difference between your getting into big and expensive trouble or not…read more
Disclaimer: This post is written by another author and source. Our purpose is to solely help our audience gain knowledge. We do not intend to use this copy for any commercial purpose. We have give due credit to the creator and directing viewers to the rightful owner of this content from this page.
https://zoomyourtraffic.com/wp-content/uploads/2019/08/Intellectual-Property-Lawyers-ipr-attorney-Gujarat-India-.jpg4801200https://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.png2019-08-28 14:35:322019-08-28 14:35:35Social Media Marketing Copyright Rules for Businesses
This blog is written on the basis of LIVE talk session, in which prospect client asks some questions and the answers given by ZYT expert and the questions are:
Prospect Client Questions:
Already an SEO agency is working on my website, how can ZYT services help me?
What would be your role?”
ZYT Expert Answering:
Let me give you a quick brief about ZoomYourTraffic Webs Solutions. Our expertise is in online strategy & analytics more than SEO execution.
So if you already have a team who could execute all the suggested changes in the evaluation report would be best.
How we can help is we can create an online marketing plan & roadmap for the entire 12 months.
Also, help on what things to do, when to do & further in analytics. Whether whatever things had been done they are working or not, if not working what is plan B, if that is not working what is plan C. So we help businesses this way.
Most of our customers have in-house team, so we help them creating marketing plans, strategizing for them, ensuring that goals are met & do whatever is required to reach that goal with analytics.
Prospect:
Ok Ok, probably maybe I will ask you to start working on those lines, meanwhile, let me check out what are the possibilities of execution of these changes that you are talking about & prepare a roadmap.
https://zoomyourtraffic.com/wp-content/uploads/2019/08/01-Hire-A-SEO-Expert-Or-Service-Provider.png7201280https://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.png2019-08-28 10:41:402019-08-28 10:41:43Already Have Agency Working On Website SEO But Not Getting Right Results?
In this #TechKnow Blog you will know about how to track traffic and leads from Google:
Question:
How can I track the number of people that are visiting my website from search engine?
Below is brief about the answer to the question. For detail explanation please watch the video.
Answer this question:
The easiest way is to install Google Analytics code on your website that will tell you not just how many visitors came in but where they came from, what did they do on your website, whether they took any action on your buttons, forms, email or phone links and lot more. There are more sophisticated tools like Moz as well but for beginners, GA is a great start. Hope this blog was helpful to you.
https://zoomyourtraffic.com/wp-content/uploads/2019/08/012-Track-traffic-on-webiste.png7201280https://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.png2019-08-23 15:00:542019-08-23 10:25:11How To Track Visitors Coming To Your Website From Google & Other Search Engines?
As a SMB all of us are trying to generate leads for our business using online marketing these days. Right?
However there are lot of myths associated in the minds of SMB owners on how the leads are generated using online.
So in this video I’m going to talk about 3 such myths that exist in the minds of SMB owners.
Myth1: Once I Build My website the leads will automatically become.
I think it’s a very good thought to have in mind, that once you build a good website leads will automatically start coming. It’s not the case. Just having a website is not going to help. You will have to nurture it just like your regular business. Do keep adding content and keep optimizing it for search, also build your social media presence, blogs content.Unless this happens your leads are not going to come organic way. Therefore just having a website will not have nurturing that Web site is going to get you those leads.
Myth2: Paid Marketing Equals Leads.
And this again is a very good thought and we really feel that once you put money in Google Adwords and Facebook marketing that the leads are going to come. Does it happen really? I’m sure it doesn’t. Because in most cases you will see the kind of leads that you get from these campaigns are either irrelevant in some cases even junk and why is that?
The reason for that is the campaigns have not been designed keeping your business keeping your target customer in mind. You need to create the copies you need to create ads in such a way that can really establish & identify who is going to see it.
And whether the person is going to connect with you is your prospects customer.
So all this analysis is very critical before starting your paid campaigns because mind you paid campaigns are extremely expensive as you will be very well aware of and therefore unless you plan you will burn money. And therefore paid marketing just by starting paid marketing will not give you leads.
Myth3: Every Connect That Happens Should Be Of A Qualified Lead And A Sale.
And this again is a big myth. Every connect that is happening through your online website may not convert into a lead may not become paying customer immediately. That lead also needs to be nurtured. And in many ways in most cases it would be through talk or one on one meeting or some kind of representation.
In other cases it could be through re-marketing retargeting reconnecting by various means Emailers, whatsapp campaigns. Using these mediums you will have to nurture those connects into leads for future.
It cannot be that someone is connecting you and it becomes your lead and a paying customer within the next five days. It’s not going to happen and you may have definitely observed that right?
Therefore, be very careful in defining your online campaigns in such a way that
You get your relevant leads
You nurture them well
You are really able to one on one connect with them before they become your paying customers.
So if we go through this cycle we will be able to see great leads and great paying customers for your business using online marketing.
I hope, I was able to help you demystify some of these myths.
https://zoomyourtraffic.com/wp-content/uploads/2019/08/30-3-Myths-SMB-Lead-Generation-1.png7201280https://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.png2019-08-23 10:37:392019-08-23 10:37:453 Deadly Myths Of Lead Generation Using Online Marketing And How To Prevent Them?
In most cases cusotmers say well, this is online right, so anybody can come & see my website.
Well, in this video we are going to see why audience is so crucial for defining online ROI for your business?
There are 3 ways How You Can Define Your Online Audience? Let’s get started
1) Know Thy Business:
Treat your audience as if you are sitting right in front of customer across the table.
So if you customer is sitting across, before he makes buying decision. Those questions need to be answered to yourself & then you’re content to be positioned in that manner. Because you would want to talk to your potential customers right?
You won’t want to talk to everyone at the street about your product. You would want to talk to customers who are going to give you time who are interested in buying from you.
Know your business, what are the questions, what are the problems. Do not optimize you online content for search engines, optimize for your customers problems & solutions that you provide to them. Because, make no mistake your customers are looking at solutions on the web not searching for random website.
2) Purpose Of Your Audience:
Now this will vary from business to business. But you need to clearly understand, identify & established what the purpose of that audience is when he comes to your website or online presence.
Is he coming for information?
Is he coming to take some action? Or
Is he coming to make some transaction? May buying from your store.
That purpose will be very clearly identified, established & presented to your customer.
Because many cases I have seen retail websites, giving away too much information without the main transactional calls. On the other hand I see lot of B2B websites giving a lot of transactional CTAs without providing right information. This is going to take your customer away. As I said customers are going to come to your website for solutions to their problems.
Therefore you need to be able to position yourself, your content, messaging in such a way you & they are very clear when they come online as to what they want & what has been delivered to them.
3) Audience Demography:
This is also an important aspect, but highly overlooked. Because you may have the relevant, engaging content, but if you are not hitting the right demography they you may be losing big opportunities.
Example: Is your business geared towards interacting with CEOs or you are trying to educate mid management through your online presence or you are trying to provide information to base level executives? Is that clear? Is it clear on your website? Do you know who is going to watch that content? Have your positioned your content? If you have very basic information given out & CEOs coming out watching out your content are they going to be impressed at all? No. Or you really give out high end stuff & your audience is the base level executives looking to find information so that he can create reports to present it to his boss, even he is going to get stuck. Because the way they will interpret, deceive for the language is going to be extremely different right?
So you really need to know who is going to read that content & how they are going to interpret it towards taking business actions & business decisions. So understanding of that demography becomes so crucial. So those were 3 ways of establishing your online audience, there are so many other factors well but I have tried to cover top 3 according to me.
https://zoomyourtraffic.com/wp-content/uploads/2019/08/29-3-Steps-For-Defining-Online-Audience.png7201280https://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.png2019-08-16 16:00:272019-08-16 09:46:38How Can Audience Profiling Help Reduce Marketing Costs And Improve Online ROI?
Below is brief about the answer to the question.For detail explanation please watch the video.
Any keyword that generates a relevant click through to your page is a money keyword.
This is in opposition to popular belief that keywords that are highly searched are the money keywords. This may be true for some business domains/verticals.
However, the real game is not bringing in traffic to the website, but to get them to pay for your service or inquire for a future purchase. That is where money changes hands and hence always keep a watch on keywords that bring “relevant traffic” as opposed to “a ton of traffic” to your website.
Example: “latest iPhone X ” may generate a ton of traffic for my iPhone franchise website but am not sure why that search was fired for – did the visitor want to know features or wanted to compare with older versions or wanted to buy that phone. I will get mixed traffic although a lot of it.
Instead, if someone fires in “exchange offer for iPhone X” – does that ring a bell? Does it clearly tell that the visitor is looking for options to buy (rather exchange his phone for another one) – this is money and hence a money keyword? This may have lower traffic volume but highly relevant and targeted.
https://zoomyourtraffic.com/wp-content/uploads/2019/08/011-Money-Keyword-SEO.png7201280https://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.png2019-08-16 15:00:302019-08-16 08:18:01Money Keywords In SEO – What Are These And How To Identify Paying Visitors?
Description: Customer Questions and Thoughts from Our Marketing & Sales Campaigns answered by Amod Inamdar.
Question: I am a product manufacturer, should I sell my products on Amazon or build my own e-commerce website?
Answer: So you’re saying that he’s just started OK. So, in that case, I would definitely advise to look at our video where we have talked about Sales Vs Branding. If you can share the link of that video, that would be good, because then the same principle will apply here as well OK.
Amazon will give sales, which is important as a startup, those sales numbers that are very critical. Right. But branding is going to give him the growth. And branding is going to happen through his E-commerce site. So the suggestion for him would start with Amazon build your sales but have a plan and certain milestone that he can define, go for your e-commerce site. And start promoting it. That will give the brand name.
You don’t want to remain on Amazon affiliate all your life and with Amazon, they are going so strong. They are going to the level where they are going to command. They are going to decide who stays on their platform. They are going so aggressive. So you have to always comply what their requirements are or go to yourself. And then as a business, you would want to do it yourself. So keep Amazon on your list push sales there & on the parallel definitely build your own e-commerce site, brand it so that your dependency on Amazon can be reduced. Yeah. So that approach would be advisable.
https://zoomyourtraffic.com/wp-content/uploads/2019/08/20-Product-Sell-Amazon-Own-Website.png7201280https://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.png2019-08-14 10:22:472019-08-14 10:22:50Sell Product On Amazon Or Own eCommerce Website- What Is Best For Product Manufacturer?
B2B Festive Marketing Ideas to Engage, Connect With Customers to Your Business
/in , ZoomYourBusiness Online, B2B Marketing, B2C marketing, Lead Generation, Online Marketing, Ways To Build Your Online Business, Zoom Your Traffic/byThe festival season in India has just begun and India is all about culture and emotions.
So how can you make use of these two aspects to really drive our branding, connect and engagement with customers as a B2B business in this festive season?
1) Branding:
Launch a new product or service with innovation in this season. Link it with the cultural aspects of the various festivals. These tend to get higher eyeballs I mean if you see these social acts many bigger brands launched during this time are very socially connected culturally connected. This really helps in creating more eyeballs in terms of the social appeal that a product can make with your customers and then the outlook for such kind of brands becomes even more powerful. Then you follow them up with your backup campaigns making them more technical and making them more solution oriented. So hit your customers hit to the audience with new launches or innovations of your business during this period to drive more eyeballs and hence build better branding.
2) Connect:
This entire season is not really for sales pitching or heavy promotion. Instead you can really look to connect with your customers to connect with an audience, create polls, generate reviews get customer feedback get their insights into how your products are. This kind of approach will make them connect with you more because you are not throwing offers because they could receive a ton of them from others. So you stand out by actually reversing that approach and reaching out to them to take feedbacks, take insights into your offerings and how better you can make them. This will make them feel more connected and really build that kind of an engagement and relationship with your business.
3) Have you studied the previous season’s data and seen the trends?
Well how about co-relating this and sharing with your audience sharing with their customers telling them what’s happened over the last 3-4 years and what’s projected for the next four or five years. Will that be interesting to your customers? And I bet it will. Therefore keeping in touch with the markets that you are trying to address and educating to audience, engaging your audience with industry, market data, and social data will always help to connect better with your audience and customers. This will drive more engagement and branding for your online business. So once you create this branding connect engagement with your customers. You can then follow up your communications to really drive meaningful discussions and project decisions with your customers in the coming months.
So use this festival season as a stepping stone to begin your communication, begin your brand building, and begin your engagement programs with your customers. And then gradually build them towards business decisions in the later months. This is how I would suggest B2B businesses to really promote their businesses starting this festival season in India.
I hope this blog was helpful to you.
Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com
Share, and Subscribe!!!
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Twitter: https://bit.ly/2rBRFqs
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http://www.zoomyourbusiness.online
http://www.zoomyourtraffic.com
#WhatsUpOnline August 2019 Newsletter By ZYT
/in , ZoomYourBusiness Online, B2B Marketing, B2C marketing, Google, NewsletterCampaigns, Online Marketing, Online Reputation, Tips and Tricks, Zoom Your Traffic/byWelcome to ZoomYourTraffic (ZYT) Monthly WhatsUp Newsletter
What’s There For You?
• Action- Real business cases
• Business- Latest events & campaigns
• Creative- Innovation, Creative, technology implemented
• Disruption- Beware of Using Copyrighted Images/Videos on Your Business Website!
• Educate- Help businesses know online & grow online.
WhatsUp For August 2019
a. Action
Real business case of how WhatsApp can be leading for B2B Lead Engagement.
Also, know, how is our program empowering subscribers?
Stats mentioned in the video.
b. Business
Participating In Events/Tradeshows?
Know about Event Engagement Program (Online) – Marketing The Online Way Get targeted
reach, Improved ROI, Segmented Remarketing.
For details http://www.zoomyourbusiness.online/event-engagement-program
c. Creative
Animated Videos – Our New Experiment With Great Results!!
Have a look: https://youtu.be/6gNFKNZPJd4
d. Disruption
In recent time every business wants to make their presence on Social Media. Then if you are using Facebook, Twitters, LinkedIn and other social media platforms to promote your business, then you must know about the social media etiquette rules that your business should follow.
There are 5 basic copyright rules are:
• Assume Your Use is Not Covered by Fair Use
• Make Sure You Own It (or Have Permission to Use It) before You Publish It
• Don’t Fight the DMCA, Understand It and Abide by It
• Beware of Creative Commons
• Get Federal Copyright Registration for Your Creative Work
To learn more:
http://www.zoomyourbusiness.online/2019/08/28/social-media-marketing-copyright-rules-for-businesses/
e. Educate
Check out video series:
#LiveTalkSession Already Have Agency Working On Website SEO But Not Getting Right
Results?
Watch the video: https://youtu.be/7uUszg_-Gy4
#Smart45: Worried About Not Getting Leads For Your Online Business?
Watch the video: https://youtu.be/YaVCMTFKZSA
Subscribe FOR ZYT NEWSLETTERS @ http://www.zoomyourbusiness.online/
Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com
Share, and Subscribe!!!
YouTube: https://bit.ly/2Br0GHk
Twitter: https://bit.ly/2rBRFqs
Facebook: https://bit.ly/2Lj7gnZ
Powered by:
ZoomYourTraffic Web Solutions
http://www.zoomyourbusiness.online
http://www.zoomyourtraffic.com
QuickTalkWithAmod Demystifying SEO Myths Of SMB Owners When Talking To Digital Marketing Agencies
/in , ZoomYourBusiness Online, B2B Marketing, B2C marketing, Google, Online Marketing, Online Reviews, QuickTalkWithAmod, SEO, SEO for beginners, Tips and Tricks, Zoom Your Traffic/byOver the years talking to clients on their SEO projects and it’s been really fascinating to see typical & similar questions coming up in most sales calls.
Question1: I have started my website a year ago, but this competitor of mine is doing roaring business online or this brand company just in the same market wow they have got such a amazing online presence and I want to reach there. How can I do that?
Answer: I think I would really want to appreciate the client’s vision to be able to reach that brand or the competitor.
However, we also need to really understand the kind of effort that has gone into making it a brand or on taking the competitor to that level where they are roaring business.
It’s been a very carefully drafted marketing plans that have implemented not for 1 2 5 but 6 10 years that has got them to this place. In some cases, brands may fast track it by pumping into paid advertising funds & get their brand up very fast.
If that’s your vision, it can be planned that way as well. If you really want to grow organically with lesser resources. Then there is absolutely no second route than to really plan your campaigns well & keep building it organically to the level that you can establish yourself as a brand in the market. And make no mistake it is possible it just needs courage as well and the vision to early-stage yourself to become the online brand.
Question 2: Amod, I have worked with 1, 2 or 3 SEO agencies in the past and I have absolutely zero output & that’s why I’m very skeptical even talking to you.
Answer: This has happened because of the issues from both sides
a) Customer side since the vision not clear & unaware of how to plan it correctly.
b) At the agency’s side, they were not sure of how they would want to grow or not clear on the strategy not doing enough homework on the business to be promoted. And therefore they just offer standard packages X Y and Z. No, it’s no work. As a customer, if you are looking for such kind of packages no matter how many numbers of agencies you work with it will not work. We will have to find agencies that would understand your business, your vision is and then create a joint marketing plan to stage your growth.
Make no mistake you will have to put in the investments needed and therefore you can start small and scale according to your vision. This would be the right way to go about it. Rather than losing time, effort, cost working with agencies packaged deals and it’s your business that’s going to suffer because losing time, the money, etc. Money can be acquired again, but a time that’s lost in a dynamic marketplace like this can be a big loss. Hence the suggestion would be trying to find agencies who really understand your business and able to stage-wise take you to the next level.
Question3: Amod, I am able to understand your line of thought and really agree with approaches staging it to reach the next level. But, because I’ve got a bad experience & not really sure how this is going to go. Can I pay you at a later stage?
Answer: Well if this question has arisen, I think my approach or the way I’ve explained to you had actually not reached you. Because if you are convinced that the approach that was planned for you by understanding your business by staging it to the next level, this question wouldn’t have arisen. You have to be very clear that OK this is the way to go, this is the kind of investments needed to move to the next level and then you can plan it that way.
So commitments in terms of investments are equally important when you are starting out. Of course you can definitely work out modalities in such a way to ensure that the cash flows are not disturbed you can break down the payments in parts perfectly fine so as long as it suits both teams it’s perfectly fine. This is exactly where both teams need to work together. So they can tell each other constraints and work out a model wherein the money moves between the two teams based on how things progress perfectly fine.
But by saying that you would like to pay later it’s like you do not trust your agency.
And if you do not trust your agency results will not come no matter how great that agency is. Therefore show your trust in the agency you pick, make the investments, make a deal in such a way that it is comfortable for both. Slight risk at both ends. Start stage sees how things work and then you can really go on and on and track.
I hope I was able to help demystify some of the myths that exist in SMBs owner’s minds about SEO agencies and I’m sure there be many more.
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Social Media Marketing Copyright Rules for Businesses
/in B2B Marketing, B2C marketing, Email Marketing, Establish Your Business Goals, Facebook marketing, FacebookAds, FacebookPaidAdvertising, FacebookPromotionMistakes, Google, Online Marketing, SMO/byIn recent time every business wants to make their presence on Social Media. Then if you are using Facebook, Twitters, LinkedIn and other social media platforms to promote your business, then you must know about the social media etiquette rules that your business should follow.
If you are trying to break the rules, then your marketing results will plummet.
But no need to worry because there are some copyright rules and regulations for social media that your business needs to follow if you want to stay away from expensive legal trouble?
With that in mind, here we explain some basic copyright rules to follow when you promote your business online and engage with people through social media marketing. There are 5 basic copyright rules are:
These are the five basic social media copyright rules that you have to follow and avoid copyright infringement. So now we discuss in details about this copyright rules:
1. Assume Your Use is Not Covered by Fair Use:
Fair use could be a sticky, cloudy, messy, confusing, insert similar adjectives of your alternative, slope. Fair use was created to allow limited use of a copyrighted work for reasonable purposes without having to actually get the owner’s permission to use it. Fair use doesn’t mean free use.
Ask yourself these four questions before you deem your use of someone else’s creativity:
2. Make Sure You Own It (or Have Permission to Use It) before You Publish It:
Owner and author (or creator) both are different things, and the difference between owner and the author can mean the difference between your getting into big and expensive trouble or not…read more
Disclaimer: This post is written by another author and source. Our purpose is to solely help our audience gain knowledge. We do not intend to use this copy for any commercial purpose. We have give due credit to the creator and directing viewers to the rightful owner of this content from this page.
Already Have Agency Working On Website SEO But Not Getting Right Results?
/in , ZoomYourBusiness Online, B2B Marketing, B2C marketing, Live call, Zoom Your Traffic/byThis blog is written on the basis of LIVE talk session, in which prospect client asks some questions and the answers given by ZYT expert and the questions are:
Prospect Client Questions:
ZYT Expert Answering:
Let me give you a quick brief about ZoomYourTraffic Webs Solutions. Our expertise is in online strategy & analytics more than SEO execution.
So if you already have a team who could execute all the suggested changes in the evaluation report would be best.
How we can help is we can create an online marketing plan & roadmap for the entire 12 months.
Also, help on what things to do, when to do & further in analytics. Whether whatever things had been done they are working or not, if not working what is plan B, if that is not working what is plan C. So we help businesses this way.
Most of our customers have in-house team, so we help them creating marketing plans, strategizing for them, ensuring that goals are met & do whatever is required to reach that goal with analytics.
Prospect:
Ok Ok, probably maybe I will ask you to start working on those lines, meanwhile, let me check out what are the possibilities of execution of these changes that you are talking about & prepare a roadmap.
ZYT Expert: Sure.
Hope this session was helpful to you.
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How To Track Visitors Coming To Your Website From Google & Other Search Engines?
/in , ZoomYourBusiness Online, B2B Marketing, B2C marketing, Google, Google Ranking, Lead Generation, TechKnow, Technology, Tips and Tricks, Website Traffic/byIn this #TechKnow Blog you will know about how to track traffic and leads from Google:
Question:
How can I track the number of people that are visiting my website from search engine?
Below is brief about the answer to the question.
For detail explanation please watch the video.
Answer this question:
The easiest way is to install Google Analytics code on your website that will tell you not just how many visitors came in but where they came from, what did they do on your website, whether they took any action on your buttons, forms, email or phone links and lot more.
There are more sophisticated tools like Moz as well but for beginners, GA is a great start.
Hope this blog was helpful to you.
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3 Deadly Myths Of Lead Generation Using Online Marketing And How To Prevent Them?
/in , ZoomYourBusiness Online, B2B Marketing, B2C marketing, Google Ranking, Lead Generation, Online Marketing, Online Marketing Faqs, Online Reputation, Online Reviews, Zoom Your Traffic/byAs a SMB all of us are trying to generate leads for our business using online marketing these days. Right?
However there are lot of myths associated in the minds of SMB owners on how the leads are generated using online.
So in this video I’m going to talk about 3 such myths that exist in the minds of SMB owners.
Myth1: Once I Build My website the leads will automatically become.
I think it’s a very good thought to have in mind, that once you build a good website leads will automatically start coming. It’s not the case. Just having a website is not going to help. You will have to nurture it just like your regular business. Do keep adding content and keep optimizing it for search, also build your social media presence, blogs content.Unless this happens your leads are not going to come organic way.
Therefore just having a website will not have nurturing that Web site is going to get you those leads.
Myth2: Paid Marketing Equals Leads.
And this again is a very good thought and we really feel that once you put money in Google Adwords and Facebook marketing that the leads are going to come. Does it happen really? I’m sure it doesn’t. Because in most cases you will see the kind of leads that you get from these campaigns are either irrelevant in some cases even junk and why is that?
The reason for that is the campaigns have not been designed keeping your business keeping your target customer in mind. You need to create the copies you need to create ads in such a way that can really establish & identify who is going to see it.
And whether the person is going to connect with you is your prospects customer.
So all this analysis is very critical before starting your paid campaigns because mind you paid campaigns are extremely expensive as you will be very well aware of and therefore unless you plan you will burn money. And therefore paid marketing just by starting paid marketing will not give you leads.
Myth3: Every Connect That Happens Should Be Of A Qualified Lead And A Sale.
And this again is a big myth. Every connect that is happening through your online website may not convert into a lead may not become paying customer immediately. That lead also needs to be nurtured. And in many ways in most cases it would be through talk or one on one meeting or some kind of representation.
In other cases it could be through re-marketing retargeting reconnecting by various means Emailers, whatsapp campaigns. Using these mediums you will have to nurture those connects into leads for future.
It cannot be that someone is connecting you and it becomes your lead and a paying customer within the next five days. It’s not going to happen and you may have definitely observed that right?
Therefore, be very careful in defining your online campaigns in such a way that
I hope, I was able to help you demystify some of these myths.
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How Can Audience Profiling Help Reduce Marketing Costs And Improve Online ROI?
/in , ZoomYourBusiness Online, Adaptive Intelligence, B2B Marketing, B2C marketing, Establish Your Business Goals, Google, Google Ranking, GoogleAdWords, Online Marketing, QuickTalkWithAmod, Technology, Tips and Tricks, Ways To Build Your Online Business/byWho is your online audience?
In most cases cusotmers say well, this is online right, so anybody can come & see my website.
Well, in this video we are going to see why audience is so crucial for defining online ROI for your business?
There are 3 ways How You Can Define Your Online Audience?
Let’s get started
1) Know Thy Business:
Treat your audience as if you are sitting right in front of customer across the table.
So if you customer is sitting across, before he makes buying decision.
Those questions need to be answered to yourself & then you’re content to be positioned in that manner. Because you would want to talk to your potential customers right?
You won’t want to talk to everyone at the street about your product. You would want to talk to customers who are going to give you time who are interested in buying from you.
Know your business, what are the questions, what are the problems. Do not optimize you online content for search engines, optimize for your customers problems & solutions that you provide to them.
Because, make no mistake your customers are looking at solutions on the web not searching for random website.
2) Purpose Of Your Audience:
Now this will vary from business to business. But you need to clearly understand, identify & established what the purpose of that audience is when he comes to your website or online presence.
That purpose will be very clearly identified, established & presented to your customer.
Because many cases I have seen retail websites, giving away too much information without the main transactional calls. On the other hand I see lot of B2B websites giving a lot of transactional CTAs without providing right information. This is going to take your customer away. As I said customers are going to come to your website for solutions to their problems.
Therefore you need to be able to position yourself, your content, messaging in such a way you & they are very clear when they come online as to what they want & what has been delivered to them.
3) Audience Demography:
This is also an important aspect, but highly overlooked. Because you may have the relevant, engaging content, but if you are not hitting the right demography they you may be losing big opportunities.
Example: Is your business geared towards interacting with CEOs or you are trying to educate mid management through your online presence or you are trying to provide information to base level executives? Is that clear? Is it clear on your website? Do you know who is going to watch that content? Have your positioned your content? If you have very basic information given out & CEOs coming out watching out your content are they going to be impressed at all? No. Or you really give out high end stuff & your audience is the base level executives looking to find information so that he can create reports to present it to his boss, even he is going to get stuck. Because the way they will interpret, deceive for the language is going to be extremely different right?
So you really need to know who is going to read that content & how they are going to interpret it towards taking business actions & business decisions. So understanding of that demography becomes so crucial.
So those were 3 ways of establishing your online audience, there are so many other factors well but I have tried to cover top 3 according to me.
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Money Keywords In SEO – What Are These And How To Identify Paying Visitors?
/in , ZoomYourBusiness Online, B2B Marketing, ERP systems, Google, Google Ranking, Online Marketing, SEO, SEO for beginners, TechKnow, Technology, Tips and Tricks, Ways To Build Your Online Business, Website Design, website SEO, Website Traffic/byQuestion:
What are the money keywords in SEO?
Answer:
Below is brief about the answer to the question.For detail explanation please watch the video.
Any keyword that generates a relevant click through to your page is a money keyword.
This is in opposition to popular belief that keywords that are highly searched are the money keywords. This may be true for some business domains/verticals.
However, the real game is not bringing in traffic to the website, but to get them to pay for your service or inquire for a future purchase. That is where money changes hands and hence always keep a watch on keywords that bring “relevant traffic” as opposed to “a ton of traffic” to your website.
Example: “latest iPhone X ” may generate a ton of traffic for my iPhone franchise website but am not sure why that search was fired for – did the visitor want to know features or wanted to compare with older versions or wanted to buy that phone. I will get mixed traffic although a lot of it.
Instead, if someone fires in “exchange offer for iPhone X” – does that ring a bell? Does it clearly tell that the visitor is looking for options to buy (rather exchange his phone for another one) – this is money and hence a money keyword? This may have lower traffic volume but highly relevant and targeted.
Hope this blog was helpful to you.
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Sell Product On Amazon Or Own eCommerce Website- What Is Best For Product Manufacturer?
/in , ZoomYourBusiness Online, App-Based Marketing, B2B Marketing, B2C marketing, Tips and Tricks, Ways To Build Your Online Business, Website Design/byDescription:
Customer Questions and Thoughts from Our Marketing & Sales Campaigns answered by Amod Inamdar.
Question:
I am a product manufacturer, should I sell my products on Amazon or build my own e-commerce website?
Answer:
So you’re saying that he’s just started OK. So, in that case, I would definitely advise to look at our video where we have talked about Sales Vs Branding. If you can share the link of that video, that would be good, because then the same principle will apply here as well OK.
Amazon will give sales, which is important as a startup, those sales numbers that are very critical. Right. But branding is going to give him the growth. And branding is going to happen through his E-commerce site. So the suggestion for him would start with Amazon build your sales but have a plan and certain milestone that he can define, go for your e-commerce site. And start promoting it. That will give the brand name.
You don’t want to remain on Amazon affiliate all your life and with Amazon, they are going so strong. They are going to the level where they are going to command. They are going to decide who stays on their platform. They are going so aggressive. So you have to always comply what their requirements are or go to yourself. And then as a business, you would want to do it yourself. So keep Amazon on your list push sales there & on the parallel definitely build your own e-commerce site, brand it so that your dependency on Amazon can be reduced. Yeah. So that approach would be advisable.
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