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AI SEO That Actually Works in 2025 | Steven Schneider on Scaling B2B Brands Without Paid Ads – iHeart

July 21, 2025/in website SEO, Website Traffic/by Team ZYT

AI SEO That Actually Works in 2025 | Steven Schneider on Scaling B2B Brands Without Paid Ads
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EpicEdits Unveils AI Powered SEO Strategies to Enhance Visibility in Luxury Travel Market – Lansing State Journal

July 21, 2025/in website SEO, Website Traffic/by Team ZYT

Written by
EpicEdits, a digital marketing agency based in London, has just released a new blog post titled “AI Powered SEO Strategies: Boost Your LLM Rankings Now.” This comes after Google’s June 2025 Core Update and the introduction of AI summaries in Google Discover, which has significantly impacted web traffic. Some publishers have seen their numbers drop by up to 40%.
The post was crafted by Jacob Milner, the founder of EpicEdits and a former Royal Marines Commando. With his extensive SEO knowledge, he’s created what is being called the first detailed guide for travel and luxury-jet brands. This aims to help these sectors regain online visibility lost due to Google’s recent algorithm changes. Supported by proprietary case-study data, early users of the guide’s strategies are reporting a 35–50% increase in organic traffic and a 20% rise in enquiry rates within three to six months. For those interested in enhancing their business’s search rankings, EpicEdits provides a comprehensive portfolio of SEO services such as specialised SEO strategies, technical audits, keyword research, on-page optimisation, content strategy, link building, local SEO, and detailed monthly reporting, all of which can be explored further through their dedicated SEO services offering.

“This blog post comes at a crucial time as the £1 trillion global travel market prepares for its peak booking season,” said Jacob Milner. “We’re committed to offering insights that do more than scratch the surface, turning into real-world results for our clients in the luxury travel sector, especially those seeking Travel SEO Services.”
The blog features a step-by-step checklist to integrate AI and LLM techniques into SEO campaigns. It includes travel-specific examples aimed at private-jet brokers, luxury tour operators, and yacht charter companies. These examples provide actionable guidelines for creating prompts, adjusting schema, and using authority-driven PR to improve search visibility. The insights target those interested in implementing AI Powered SEO Strategies to boost their online presence.
EpicEdits aims to both inform and engage its audience. The post includes a call-to-action, urging readers to delve into the content and then schedule a complimentary strategy session. This aims to offer custom insights tailored to each business’s specific goals and challenges.
Milner commented, “In an industry that’s always changing due to advancements like AI, businesses need to adapt fast. This guide helps them do just that. We’re dedicated to breaking down complex SEO strategies into easy-to-understand and actionable steps.”
EpicEdits is well-known for its SEO expertise in the luxury travel industry. Led by Jacob Milner, the team uses data science combined with storytelling-driven digital PR to turn online visibility into valuable bookings. Their services range from Technical SEO and Link Building to specialised areas like Luxury Travel SEO, Travel SEO Services, and Private Jet SEO Services.
Since its launch, the company has earned a reputation for delivering measurable results without tying clients into long-term contracts. Their approach emphasises flexibility, transparency, and detailed reporting—qualities that are especially attractive to industries that need adaptable service delivery, such as luxury travel and private aviation.
EpicEdits is also moving ahead by integrating new AI technologies within its services. With the luxury travel sector’s unique needs in mind, the agency is focused on adapting to and leveraging changes spearheaded by Google and other search engines, keeping their clients at the forefront of search rankings. You can explore more on how EpicEdits integrates AI with its wide array of services including Google PPC, web design, content marketing, and social media marketing, showcasing their vast expertise and innovation in the digital marketing landscape on their website.
Plans are in motion to distribute this blog post to media and industry outlets in the UK, US, and UAE. These regions have a strong presence in SEO, digital marketing, private jet, and luxury travel sectors, making them ideal targets for EpicEdits’ advanced insights.
For more information on EpicEdits and the new guide, interested individuals can visit their website or contact Jacob Milner directly at info@epicedits.co.uk.
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The AI Content Revolution: How Smart Tools Are Transforming SEO and Marketing – Investors Take Note – AInvest

July 21, 2025/in website SEO, Website Traffic/by Team ZYT

The AI Content Revolution: How Smart Tools Are Transforming SEO and Marketing – Investors Take Note AInvest
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Google Releases Emergency Fix For Chrome Zero-Day Flaw – Users Should Update Now – TechRepublic

July 21, 2025/in website SEO, Website Traffic/by Team ZYT

Google Releases Emergency Fix For Chrome Zero-Day Flaw – Users Should Update Now TechRepublic
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The Great Marketing Shift: Why AI Content Tools Are Siphoning Billions from Traditional Ads – AInvest

July 21, 2025/in website SEO, Website Traffic/by Team ZYT

News/
Articles/
Articles Details
Tracking the pulse of global finance, one headline at a time.
The marketing world is undergoing a seismic shift. Traditional advertising channels—once the lifeblood of corporate budgets—are now losing relevance, while AI-driven content tools are emerging as the new frontier of cost-efficient, scalable growth. Let’s dissect the data behind this transformation and explore where investors should place their bets.

Traditional advertising is buckling under the weight of saturation and rising costs. Take SEO: organic search leads have plummeted by 40% for HubSpot clients since late 2024, as platforms like Google penalize low-quality content. The New York Post saw a 27% drop in organic traffic overnight after Google’s “Helpful Content Update,” while DMARGE, a niche publisher, lost 87% of its traffic—a blow so severe it couldn’t be reversed even after a $200,000 recovery investment.
Paid media isn’t faring better. Meta and TikTok now prioritize AI-driven ads, squeezing traditional campaigns out of prime slots. Paid media costs have surged, with no proportional lift in returns. Email marketing, once a staple, faces stagnation: open rates linger below 20%, as spam filters and user fatigue take their toll.
The numbers speak plainly: traditional SEO budgets now account for just 14% of marketing spend, down from 35% in 2020 (Gartner data). Investors in legacy channels are getting diminishing returns.
Meanwhile, AI content tools are thriving. The global AI content creation market grew to $3.53 billion in 2025, with a 21.9% CAGR, and is projected to hit $7.74 billion by 2029 (Semrush). Adoption is exploding:
The ROI gains are staggering. Coca-Cola slashed campaign development time from months to weeks using tools like AIContentPad, while Heinz’s holiday campaign—powered by DALL-E’s AI visuals—generated 800 million earned impressions, delivering a 2,500% ROI. Nike’s AI-driven storytelling campaign racked up 1.7 million YouTube views, proving AI’s power to scale creativity.

Even cost savings are compelling: AI tools like Semrush’s Content Toolkit cut content creation costs by 30–50%, while boosting organic traffic by 67%.
Three forces are driving this irreversible transition:
The numbers confirm the trend: marketers are reallocating budgets, with AI tools delivering 5–15% ROI boosts compared to traditional methods.
The winners in this shift are clear:
Risks? Yes—regulatory hurdles (e.g., the EU’s AI Act) and the need for human oversight to avoid biases. But the structural shift is too strong to ignore. By 2030, the AI content market could hit $12.3 billion (37% CAGR).
The writing is on the wall: Traditional advertising is becoming a relic. Investors who cling to TV, print, or generic paid ads risk obsolescence. The future belongs to AI content tools that deliver measurable ROI, scalability, and creativity.
Action Items:
– Buy into AI infrastructure leaders like SEMrush and Adobe.
– Avoid overvalued traditional ad stocks—their declining ROI makes them risky bets.
– Monitor regulatory developments, but don’t let fear of the unknown stall you—AI’s advantages are too clear.
The era of AI-driven marketing is here. Capitalize on it now, or risk being left behind.

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Mastering Voice Search Optimization: Strategies for the Future of Digital Discovery – MarTech Cube

July 21, 2025/in website SEO, Website Traffic/by Team ZYT

Voice search has fast changed user interactions with the digital world. The current trend of smart speakers and voice-activated devices may increase the number of individuals who use verbal commands to find information. The current transformation of digital discovery moves towards conversational interaction rather than typed queries, and companies will have to change their strategies to be seen and heard. In a voice-first world, traditional SEO strategies are not adequate any longer. Companies that want to flourish should adopt voice search optimization strategies that conform to present-day user habits and preferences. Voice searching is not a fad; it is the trend with digital search in the future.
Table of Contents
1. The Rise of Voice Search in the Digital Era
2. Key Differences Between Voice and Text Search
3. Core Voice Search Optimization Strategies
3.1. Optimize for Conversational Keywords
3.2. Structure Content Around Questions
3.3. Prioritize Local SEO
3.4. Improve Website Speed & Mobile Responsiveness
4. The Role of Featured Snippets and Structured Data
5. Emerging Technologies Shaping the Future of Digital Discovery
6. Measuring Success in Voice Search Optimization
Conclusion
1. The Rise of Voice Search in the Digital Era
The usage of voice search is exploding, and more than half of smartphone owners are using it, and millions of smart speakers are placed inside homes all over the world. Whether it is in requesting weather information or finding local eateries, voice commands prove to be fast and convenient to the consumer because they can carry out their activities using their hands. Such a change is transforming digital discovery. Voice search is quicker, conversational, and very context-based as compared to the conventional text-based search.
The commonly used search optimization strategies, however, tend to fail at meeting the needs of voice search. Normal keyword stuffing and generic text cannot keep up with the natural question-based nature of voice requests. This changing trend means that companies will have to redesign their digital marketing to preserve discoverability and participation in voice-based reality.
2. Key Differences Between Voice and Text Search
3. Core Voice Search Optimization Strategies
3.1. Optimize for Conversational Keywords
Opt to use long-tail keywords, which imitate natural human speech. Focus on complete questions, such as What are the best digital marketing strategies of small businesses instead of shorter requests such as digital marketing. It makes voice queries more relevant to this conversation basis. Also, consider maximizing on natural sentence patterns and spoken grammar so that they relate to how users ask questions orally.
3.2. Structure Content Around Questions
Search by voice is question-based. Use FAQs and headings in the form of questions throughout. In order to optimize the probability of being picked up as a response provided by a voice assistant, answers must be short and precise. Compound tools such as the People Also Ask feature by Google can be used to find popular questions to drive your content delivery. Appearing in this space would increase authority and visibility.
3.3. Prioritize Local SEO
A great number of voice searches are proximity-based, people in search of local services or directions. Make sure that your business appears on Google Business Profile with your correct NAP (Name, Address, Phone) data. Add location-based keywords and optimize the content, including words such as near me or open now. This will help you have higher odds of local voice results.
3.4. Improve Website Speed & Mobile Responsiveness
Voice searching is normally done on mobile gadgets, so speed and responsiveness become very important. A slow-loading site frustrates the user, and it also has a low search ranking. Some of the tools can be used to enhance performance, such as Google PageSpeed Insights. Apply responsive design patterns and make mobile-first indexing a priority to make discoverability easier. Mobile searches happen fast and without any difficulties, hence voice search optimization.
4. The Role of Featured Snippets and Structured Data
It is not uncommon to use featured snippets to respond to user queries by voice assistants: short, concise answers scraped off of web pages. Bullet points, number lists, and summaries that specifically cover the most frequent questions will help you increase your selection chances.
Structured data (schema markup) is another step that makes a difference in how visible your content can be. Schema enables the search engines to determine the context of your content, and therefore it is easy to appear in voice response. Mark up reviews, frequently asked questions, products and business information to be outstanding in search results.
With the help of structured contents and schema markup, brands can have an advantage over voice-based searches. Clear and structured information contributes to making it user-friendly, and structures information in a manner that is also compatible with the way AI systems search and retrieve the answer to voice queries.
5. Emerging Technologies Shaping the Future of Digital Discovery
Voice search techniques are undergoing a revolution with the application of Artificial Intelligence (AI) and Natural Language Processing (NLP). Such technologies help search engines better understand what a user is trying to achieve and provide highly relevant answers. Digital discovery is further enhanced by the surge of multimodal search, which entails a combination of voice, visual, and contextual feedback.
Moreover, it can be integrated into IoT and smart spaces (e.g., smart homes and connected cars) to provide more types of voice search and its location. With such developing technologies, entrepreneurship needs to be dynamic and to consider different platforms, environments, perhaps in heterogeneous use, so that they are discovered and visited.
6. Measuring Success in Voice Search Optimization
When measuring the effectiveness of voice optimization of your brand, start with voice-focused keyword performance tracking. You can measure the search phrases that match conversational queries with instruments such as Google Search Console and third-party SEO platforms. Seek alterations in the number of traffic and the use of mobile devices with the use of question-related phrases.
Moreover, users monitored visibility through the track feature snippet. When your material has an opportunity to be pulled into snippets, you should be on the radar of voice assistants. Find out the keywords that cause such a snippet focusing by using some tools such as SEMrush or Ahrefs.
Local Search Optimization analytics is also another useful metric. Keep an eye on your Google Business Profile to increase visibility, reviews, and conversation in the form of voice requests. The rates of engagement, mobile click-through rates, and bounce rates can also give you an insight into voice search users’ interaction with your site.
Lastly, test the loading rate and mobile responsibility because it directly affects voice interactions. Here, an overview of these key performance indicators will allow you to improve your approach and remain competitive in the voice-first search setting.
Conclusion
Voice-powered digital discovery is not a fad, and it is going to continue to grow even stronger. Customers have already noted this change and now business has to focus on voice-friendly content and architecture. To be able to maintain long-term visibility, forward-looking optimization approaches that focus on conversational style, structured data, and local responsiveness will also be important.
Voice search optimization is not a single exercise, but it is an ongoing concept that requires adaption to the behavior and changes in technology. With the current integration of these strategies, the brands will be able to future-proof their digital presence and be at the top of the changing world of voice-first search.
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Generative AI in Content & Customer Experience – nerdbot

July 21, 2025/in website SEO, Website Traffic/by Team ZYT

Just a few years ago, it seemed impossible that a machine could write stories, design posters or build apps. Today, Gen AI is doing all that and more.
It is not just improving how we work. It is changing what creativity means in business, tech, and design. And it is doing this across industries like advertising, finance, healthcare and most importantly, communications.
A few examples of Gen AI improving communication include AI-powered in-call agent assist and post-call analytics.
So how does it work? And where is it taking us next?
Let us explore Gen AI’s journey so far and how it could shape the future of cloud call center.
Until recently, creating art online meant mastering tools like Photoshop or Illustrator. It required time, skill and deep software knowledge.
With tools like DALL·E, Midjourney and Adobe Firefly, anyone can create visuals by typing a short prompt.
Why does this matter for marketers and designers? With AI, the design cycles become faster. Your creative ideas can be tested in minutes. Small teams no longer need big design budgets to build visual assets. This means, you can experiment more, using AI as a thought partner.
AI writing tools like ChatGPT are changing content workflows. Teams can now draft blogs, ads, social posts, and emails in seconds.
This does not mean writing is less important. Human input is still essential for tone, formatting, intent and credibility. But AI helps you move faster and overcome creative blocks.
For example, your marketing team can draft emails for different audiences, or your sales reps can personalize follow-up emails from deal history.
Gen AI is also changing software development. Tools like GitHub can now help you generate code from plain English instructions. This means even non-coders can build simple tools.
No-code platforms can also help you create website templates, build simple backend logic for forms or live chat, suggest bug fixes, and create test cases.
This makes tech more accessible while helping teams work more quickly.
AI has slowly moved towards the front line of the CX industry, with modern Hosted contact center software using it to power real-time interactions. Bringing multi-channel conversations across voice, email, SMS, and chat.
This means that if a customer starts a chat on your site or via WhatsApp, AI understands the issue and fetches data from your CRM. If needed, it routes the case to an agent with a full AI-generated summary. This way, the agent can continue the chat without repeating questions
Quick and seamless service is what sets your brand apart from the rest. AI helps deliver exactly that.
For customer experience (CX) leaders, the value of AI is clear. It can instantly handle common queries like order tracking or appointment bookings. This frees agents to focus on complex cases. It also routes call smarter, shortening wait times and reducing customer frustration.
However, real magic lies in consistency. Whether someone reaches out on email, chat, or phone; AI ensures the tone, information, and support stay uniform. It can also guide agents during calls with real-time prompts and suggestions.
Take a retail call center, for instance. With AI in place, an agent can check an order status, offer return options, and even apply a discount, without switching tabs. This level of efficiency and personalization is now standard for any omnichannel cloud contact center.
AI is evolving fast. Soon, it’ll be able to understand customers deeply. It will learn when someone prefers a call over a text, what product they’re likely to seek next, or the ideal time to send an abandoned cart reminder.
It’s not just customer support that’s changing. AI tools are becoming more connected. Soon you’ll have a virtual assistant that writes your blogs, builds your landing pages, launches your campaigns, manages customer chats, and updates your CRM. That’s not science fiction; it’s the future being built right now.
As these tools grow more intuitive, adopting them early will ensure your customers experience speed, ease, and personalized care, hallmarks of a modern omnichannel cloud contact center.
Generative AI is no longer a futuristic idea. It is a powerful assistant that speeds up tasks, removes creative blocks, and improves customer service.
It is helping teams work smarter, whether they write content, design visuals, or manage call center operations.
From AI-generated art to intelligent customer routing, this technology is here to stay.
The real question is not if AI will change your work. It is whether you’re willing to keep up with it or not.

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IPA Bellwether: 18 marketers on the evolving role of AI and digital channels – Performance Marketing World

July 21, 2025/in website SEO, Website Traffic/by Team ZYT

While fears of short-terminism remain, the latest IPA Bellwether report shows increased faith in performance-driven digital channels.
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