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To rank your Shopify store highly in Google’s competitive organic search results, the content in your store needs to match what people are looking for when they search online. That’s why it’s essential for every Shopify store owner to prioritize Shopify SEO best practices.
Optimizing your store to appear at the top of search engine results pages (SERPs) can seem like an overwhelming task, but it follows a set of commonsense principles. First, it requires you to identify which search queries people use to find websites like yours. And second, it makes sure your website gives the best answers to those queries.
Here’s a step-by-step guide to optimizing your Shopify store to receive more organic traffic. Below, you’ll learn how to make improvements across three main areas of Shopify SEO:
Before diving into technical, on-page, and off-page SEO, take time to set up some basic aspects of your Shopify store and related optimization tools.
Completing the following tasks will prepare your website for the search optimization process.
Shopify users can build their stores on a myshopify.com subdomain (included with the costs of the plan), which is a convenient and cost-efficient way to host your online store. However, using a subdomain may limit your ability to build a distinctive brand and optimize your site for search engines.
If you can budget for it, register your own domain with a short, relevant, and memorable domain name.
You can buy a domain directly from Shopify or from a third-party provider. After buying your domain, manage domain settings for your online store from the Domains page in your Shopify admin.
Google Analytics is a free platform for tracking and analyzing your website’s traffic. It’s an essential tool that will give you nuanced insights into your site’s performance, so you can have concrete data to inform your decisions.
👉Set up Google Analytics for your Shopify store.
Google Search Console provides insights into your website’s ranking on Google SERPs. Use Search Console to see which of your pages rank for search queries and which search terms are driving traffic to your store.
👉Set up Google Search Console for your Shopify store.
If you’re still building your Shopify store, it’s best to complete construction before unlocking your store to the public and search engine crawlers. For example, make sure you’ve developed your site layout and product details pages.
When you’re ready to launch, ensure you adjust the settings of any password-protected pages. Otherwise, search engines won’t be able to see your content and rank your pages.
To have more control over how your products show up in relevant Google Shopping feeds, it’s best practice to set up a free Google Merchant Center account for your business.
Once you set up your Google Merchant Center account, you’ll need to:
Here are some helpful tips for that process:
On-page SEO refers to the content you create and publish on your store’s web pages. Search engines assess your content for its relevance, helpfulness, and authority, to serve users with the best answers to their search queries.
Good on-page SEO is therefore about clearly signaling the relevance and authority of your content, while providing helpful responses to common searches.
On-page SEO tasks for Shopify store owners include:
Keywords are the core phrases contained within the queries people type into search engines. Keywords and queries often approximate natural speech—a popular search term for the latest iPhone, for example, could be “buy new iPhone.”
Keywords commonly have variants, with longer variations capturing more detailed searches. For example, a long-tail variant of the keyword “men’s shorts” could be “men’s 6-inch inseam shorts.”
Search keywords can also be categorized by intent. Informational keywords seek answers to questions, while transactional search terms seek products, services, or tools.
For SEO purposes, the content on every web page in your store should be designed to target a specific keyword. Whether a page targets a short- or long-tail keyword, or an informational or transactional phrase, depends on your wider marketing goals.
Taken as a whole, your store’s content should provide relevant, helpful responses to a range of search intents within your area of expertise. Building a broad portfolio of content will establish your website’s reputation with users and search engines and help you connect with consumers at various stages of the sales funnel.
To identify which keywords to target with your content, consider the niches and categories your products fall under. For example, Shopify makes anecommerce platform, so it makes sense for Shopify’s website content to target keywords that relate to ecommerce sellers.
Use keyword research tools to find popular terms within your niche and gain insights into your SEO competitors.
If your website is new, ranking for popular short-tail keywords may be too difficult. Instead, look for long-tail keywords that match your products, content, and unique selling proposition.
For instance, while it’s difficult for a new clothing website to appear among the top search results for a query such as “Women’s t-shirt,” a newer site may find success by targeting longer-tail variants associated with their product line, such as “Women’s vintage band t-shirt,” or “Women’s hemp t-shirt.”
Search engines are designed to serve users with results that have the highest likelihood of concluding the searcher’s journey. For Google, the best content warrants no additional searches—a good sign a searcher’s goal has been satisfied.
The motivations behind a user’s search are often described as a user’s search intent. Aligning your content with your target audience’s search intent is a primary goal of SEO. One way to know you’re likely satisfying search intent is when a high volume of visitors to your site don’t need to click the Back button or make another search in order to find what they need. The easiest way to understand the search intent behind a query is to study the pages in existing search results that are relevant to your brand. Audit the results pages of your target keywords and note how each of the top-ranked pages answers the search query.
Sometimes, a query’s SERP will be uniform, with each result offering similar information. More often, however, results pages contain several types of results, mixing transactional and informational content. This mix of content represents Google’s current best interpretation of the primary intents behind your keywords.
Google’s rich content features, such as “People also ask” and “Related searches” also provide insight into how the search engine is interpreting search intent.
For example, related searches for the keyword “habanero hot sauce” suggest long-tail variations you might choose to address within your product descriptions or blog posts.
In terms of targeting keywords on your product collection pages versus individual product pages, consider the following:
📚Read more: Keyword Research for Ecommerce: A Beginner’s Guide
Keeping your page’s titles, descriptions,and other metadata organized can help you rank higher in search results.
When writing titles, headings, and descriptions for your store’s web pages, ask yourself, “How can I make it clear to visitors what this page is about?”
Other useful questions to hone your metadata include:
Follow these five tips to help optimize the metadata of your store’s web pages:
It’s good practice to include your main keyword in page titles, especially for collection pages and landing pages. For example, The Lip Bar uses “concealer” as a keyword for its collection page, while individual product pages focus on keywords for specific shades and functions.
A product named “6:00 Ebony Caffeine Concealer” uses “6:00 Ebony” to indicate the shade, “Caffeine” to describe its function of energizing the skin, and “Concealer” as the product type. Each word in the title helps users and search engines understand the product.
Ensure your page formatting includes only one H1 tag. This could match or diverge from the page title tag. Title tags sometimes contain details not captured in the H1. Subheadings should be nested sequentially (e.g., H2, H3, H4).
For navigational pages like an About Us page or Contact page, use clear and simple titles that reflect the page’s purpose, such as “How can we help?” or “Contact us.”
Using keywords effectively is more than just inserting them into your content; it’s about understanding the topic they represent and discussing it comprehensively.
For instance, if optimizing a page for the keyword “habanero hot sauce,” you might start by researching related terms. Google’s autocomplete and related searches may show relevant phrases and topics.
After gathering related terms, evaluate which are relevant to your product. For example, if your hot sauce included unique ingredients like mango or garlic, you would likely benefit from mentioning these. Consider your brand’s identity; if your sauces were flavorful without being extremely spicy, you might avoid terms like “ghost pepper.”
The goal isn’t to use every related keyword, but to incorporate relevant ones that enhance your product and page descriptions.
A page’s URL is its associated address, often ending in a top-level domain (TLD) like “.com.” Its slug is the part of the URL after the first forward slash that follows the TLD. You can customize page slugs even as the main URL stays fixed.
Incorporating your keyword into the slug clarifies the page content for users and search engines. However, avoid keyword stuffing, as it doesn’t improve search rankings and can deter clicks.
Consider this example:
A page’s title and meta description are crucial for communicating the content of your page to both users and search engines. They also play a key role in encouraging clicks from SERPs.
Shopify automatically fills these fields with the product or collection name and description, but further customizing them will help you accurately represent your page and entice clicks.
Titles should be short—preferably fewer than 55 characters. Include your target keyword naturally to aid search indexing. Meta descriptions should also be kept concise, under 150 characters. Following both of these character limit best practices will avoid your meta title and meta description from being truncated by Google on SERPs.
In your meta copy, focus on making your page appealing to potential visitors. While including a keyword can help with rankings, prioritize engaging copy that speaks directly to the customer.
Rich snippets enhance your search listings by displaying key product details like price, availability, and ratings directly in search results. This not only provides valuable information at a glance but can also increase click-through rates.
Shopify’s free themes automatically include structured data for product pages, which means details like price and stock status are ready to be displayed in SERPs without extra work. However, if you use a third-party or custom theme, you might need to add this functionality yourself.
If you’re comfortable with coding, you can add structured data directly to your theme. Resources from Schema.org and Google can guide you on what data to include.
For those less tech-savvy, schema apps are available on the Shopify App Store.
To check for errors or issues with your structured data, use Google’s Structured Data Testing Tool.
Technical SEO refers to under-the-hood changes to your Shopify store to make it more accessible and attractive to search engines like Google.
Working on the back end of your website, technical SEO ensures your web pages load quickly, are visible to search engine crawlers, and are accessible on mobile devices. It also keeps your site organized with a clear page structure, navigation, and informative titles and tags.
Like other types of SEO, there’s a potentially never-ending list of technical adjustments you can make to your website. Fortunately, Shopify takes care of around 80% of technical SEO for you.
When it comes to the other 20% of technical SEO, your most important task is to make sure you’re setting up internal linking correctly. That means linking to the most important collections in the navigation of your store. Ensure all pages are linked to and shoppers can access them by clicking links starting from the homepage.
Below are some helpful fundamentals that will help make your store more search-friendly.
Technical SEO tasks for Shopify store owners:
It’s easy to overlook internal linking, especially in the early days of building your online store. However, organized links are a way to signal to search engines which content from your store is most relevant to users.
A website’s internal links are like votes in a page’s favor. Each link to a page is a vote of confidence for that page’s content. The more links a page receives, the stronger the signal is to search engines that its content is important. Visitors and search engines are likely to gravitate toward your store’s most-linked pages—and away from the least-linked pages.
A simple way to create links that accurately represent the hierarchy of your store’s content is to develop a logical store navigation. Logical menus highlight the key information in your store, so that it can easily be accessed from every page.
Take fitness apparel brand Gymshark. Its primary navigation menu divides products into just two categories: “Women’s” and “Men’s.” Secondary dropdown menus then split these categories into subsections.
Many ecommerce websites order their menu categories by popularity, as Gymshark may have done here. That tactic may minimize the number of clicks it takes for a visitor to find what they’re looking for on your site.
Gymshark’s categories also match the terms used in online searches. Navigating to Women’s Shorts, for example, you’ll find a third set of categories including Workout Shorts, Women’s Workout Shorts, and other popular search terms.
Apply a similar approach to your store’s navigation bar, menus, and links by dividing your content into clear categories that align with customer searches. Then, order categories by popularity and a product’s prominence within your store.
To make these changes in your Shopify store, first create product pages or edit the titles of your existing products. Tailor product names and page titles to match the most popular relevant Google searches.
Next, create a collection to group together related product pages. Again, ensure the collection’s title, description, and URL match what searchers expect to see.
Once you’ve optimized your product titles and created a collection,add the new page to your store’s menu.
Picking a theme that supports breadcrumbs helps underscore the relationship between categories, and makes it easy for visitors to retrace their steps.
⚠️ Once you’ve published a URL, don’t change it if it’s been indexed for more than a few weeks. Most of the time, it’s best to leave URLs as .
Submitting your sitemap on Google Search Console helps Google efficiently crawl and index your website.
Sitemaps provide search engines with information about your website’s structure, helping ensure your most important content is found and considered for ranking. They’re an additional signal to search engines about which URLs you’d like Google to index.
Shopify automatically creates a sitemap for your store. Locate your sitemap and submit it to Google Search Console by following the instructions in the video below.
Once your website has been crawled and indexed, you can respond to any issues that emerge. Find pages in need of optimization by consulting Google Search Console’s indexing report. Search Console will report any pages that don’t correspond to your sitemap and describe the issue, such as a 404 error.
Search engines also crawl the images in your store. Since images comprise a large part of the average web page’s data, keeping image file sizes small is important for speedy loading and smooth browsing.
Shopify’s Content Delivery Network (CDN) compresses and serves images in an optimal format. These images are in WebP, an image format developed by Google that provides superior compression. On average, WebP-formatted images save more than 30% in file size over traditional file formats like JPEG and PNG.
If you’re looking for further optimization, you can install an image optimization app via the Shopify App Store. Just make sure that you really need the app before you install and pay for it.
Alongside reducing image sizes, consider these additional image optimization tactics:
Unlike the two types of SEO above, off-page SEO extends beyond your Shopify store. Off-page SEO focuses primarily on building backlinks, which are crucial for improving your site’s ranking. High-quality, relevant backlinks signal to search engines that your site is valuable, which enhances your visibility.
Off-page SEO tasks for Shopify store owners:
Active link building is a proactive approach to generate inbound links that point to your website from other reputable sources. By actively seeking out opportunities to get other websites to link to yours, you can significantly boost your site’s authority and search engine rankings.
Try the following methods to create a robust link-building plan tailored to your Shopify store’s needs.
Consider leaning on real personal relationships. Do you know anyone, either personally or through business, that may be willing to link to your store? For example, some manufacturers will list retailers that carry their brand on their website. While this is not a situation most retailers will find themselves in, it’s worth checking. It can be an easy, relevant backlink for you.
Write and publish press releases to gain media coverage and accompanying backlinks. Target the right publications and provide them with timely, compelling stories about your business.
The much-practiced “Skyscraper” link-building tactic involves identifying link-worthy content from competitors, creating superior content, and persuading those linking to the original piece to link to yours instead.
You could write posts for other websites as a guest blogger to reach new audiences and gain backlinks. Ensure the content you create is genuine and not thinly veiled promotion—or risk your links being ignored by Google.
Monitor mentions of your business using tools like Google Alerts. If you, your store, or your brand is mentioned without a link, reach out to request one.
Passive link building involves everyday activities that naturally enhance your store’s SEO over time. Many of these tactics also strengthen your customer experience and brand awareness—benefiting not only your SEO, but your business overall.
Common passive link building activities include the following.
Maintain an active and responsive presence on social media. Engage genuinely with customers and participate in conversations to build relationships and encourage links in the form of shares.
Providing exceptional customer support can lead to positive online mentions and referrals. You don’t need to go above and beyond—it’s a matter of doing the little things really well and finding moments to deliver delight.
Join online communities relevant to your industry. Participate in discussions, provide valuable insights, and engage with users without overtly promoting your business. Engaging in communities like Reddit, Quora, or niche industry forums where your ideal audience hangs out online can help you build a good reputation and eventually gain more customers.
Ultimately, the best way to get people talking about your business online is to have a great product or service that’s worth talking about. Organic word of mouth is arguably the most powerful way to boost your link profile and online presence.
📚Read more: Link Building Strategies for Improving Your Site’s SEO
Rank higher on Google
Use this free SEO checklist to optimize your website and content. Learn how to rank for relevant search terms so more shoppers discover your store first.
When customers search for products in your category, you want your store to appear at the top of search results. Achieving this requires understanding and applying SEO principles to your site’s structure and content. Though SEO may seem overwhelming, it becomes more straightforward as you learn and apply its common sense rules.
Investing time in SEO can significantly boost your store’s visibility. Start by familiarizing yourself with the strategies in this post, as well as reviewing your store’s web pages against this SEO checklist. As you tweak pages and explore new keywords, you’ll see gradual improvements. Over time, these efforts will create a powerful cycle that continuously attracts new customers to your business.
Illustration by Rose Wong
SEO is short for search engine optimization. It is a measurable, repeatable process used to send signals to search engines that your pages are worth appearing in Google’s search results for relevant keywords.
Search engine marketing, sometimes called SEM, is where you create relevant content on your website and buy search engine ads to attract your ideal customers through organic and paid search results. You increase traffic by creating new pages or optimizing existing ones.
The difference between search engine optimization (SEO) and search engine marketing (SEM) is that SEO marketing focuses on increasing organic traffic, while SEM includes increasing traffic via both organic and paid tactics.
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AI Marketing Is Changing The Industry Landscape – Here Are 7 Ways Your Business Can Benefit From It In 2025 – DesignRush
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5 Best ecommerce SEO Tools for Growth in 2025 – Brand Vision Marketing
/in website SEO, Website Traffic/by Team ZYTStay informed with the best tips, trends, and news — straight to your inbox.
Picking the right SEO tool for your ecommerce store isn’t always easy. With so many product pages, dynamic content, and marketing channels to manage, your needs go beyond what most generic SEO tools can handle.
A lot of platforms lack the deep integration or automation you need to keep things running smoothly on Shopify, WordPress, or other ecommerce platforms. Without the right tools, you could spend more time managing SEO than actually growing your business.
We’ve done the hard work for you. This review highlights the best ecommerce SEO tools to help improve your search visibility, make your workflow easier, and boost sales. We’ll break down the top features, pricing, and what makes each tool worth your time.
When choosing an SEO tool for your ecommerce site, prioritize these features:
Finding the right tool can transform how you manage SEO. Here's a look at five of the best options:
Search Atlas earns the top spot on our list because it functions as a complete SEO operating system designed with specific features tailored for ecommerce. From content creation to technical fixes, it handles everything in one place.
Plus, its direct integration with major platforms like Shopify, WordPress, and other CMS options—including custom-built websites—allows you to manage your store’s SEO directly and more efficiently.
Search Atlas’s AI assistant, OTTO SEO, connects to tools like Google Business Profile (GBP), Google Search Console (GSC), and your website to apply changes automatically in real-time. It doesn’t just make recommendations—it executes them across your site and your GBP, closing the loop between insight and implementation.
For ecommerce sites with hundreds or even thousands of pages, Search Atlas is a game changer. OTTO automates SEO tasks that would otherwise be manual and time-consuming—like optimizing keywords, meta tags, alt text, and schema markup for each product page.
Whether you’re launching new SKUs or optimizing an existing catalog, the entire process can be handled at scale with minimal effort.
Search Atlas integrates not just with Shopify and WordPress, but with a wide range of CMS and custom ecommerce platforms. That flexibility means you can automate your SEO regardless of how your store is built.
For WordPress users, features like 1-Click Publishing allow you to push optimized content live instantly—no copy-paste, no risk of dropping metadata.
Search Atlas offers progressive discount for multi-store ecommerce setups. The more you activate, the less you pay: Starting at $99 per OTTO activation and going as low as $39 per activation.
Semrush is a well-known marketing toolkit that offers powerful and comprehensive features. For ecommerce businesses, its main advantage comes from its huge amount of data and the wide range of features it offers.
It covers almost every aspect of online visibility, from SEO and content marketing to competitor analysis and paid advertising, all in one place. Semrush has a Position Tracking tool that allows you to monitor how your products rank for specific keywords in different geographic locations.
Semrush also includes a Site Audit feature that performs thorough checks, helping you find and fix technical SEO issues that may hold your store back.
For businesses that also have a physical presence, Semrush provides a Listing Management tool to maintain accurate and consistent business information across many online directories, which remains important for local SEO.
Ahrefs remains another top-tier SEO platform that earns high regard in the industry for its exceptional backlink analysis and keyword research tools. For ecommerce stores, Ahrefs delivers unmatched power for understanding your competition and building your site's authority.
Ahrefs offers a Keywords Explorer that delivers deep insights into what your potential customers search for, including valuable data from marketplaces like Amazon. This helps you optimize your product pages and refine your entire content strategy.
Ahrefs also features a Site Explorer, widely regarded as one of the best for backlink analysis, revealing where your competitors obtain their links and providing a clear roadmap for your own link-building efforts.
For the millions of ecommerce stores built on WordPress with WooCommerce, Yoast SEO serves as the first SEO tool most users install. It integrates directly inside WordPress, which makes it an essential tool for on-page optimization.
Yoast SEO focuses on optimizing individual product pages and blog posts. It uses a simple checklist based on a focus keyword, providing real-time feedback on your product titles, meta descriptions, and content.
Yoast SEO includes a traffic light system (red, yellow, green) that visually represents how well your page stays optimized. This simplifies the process for business owners managing their own sites.
The premium version provides automatic product schema markup that ensures your products stand out in search results.
Screaming Frog SEO Spider serves as a desktop-based website crawler that remains a favorite among technical SEO professionals. For ecommerce websites, especially large ones with thousands of pages, it acts as a tool for finding and diagnosing technical issues at scale.
Screaming Frog SEO crawls your website’s links, images, and code just like a search engine would. For an ecommerce store, this tool will be useful for tasks like analyzing page titles and meta descriptions, auditing redirects, and pinpointing duplicate content issues.
Integrating it with tools like Google Analytics and Google Search Console allows you to combine performance data with crawl data. This will provide you with a comprehensive picture of your site's technical health.
Screaming Frog also offers detailed meta description insights, like highlighting duplicates, or descriptions that are too long or too short. This will allow you to refine metadata to improve click-through rates and meet SEO best practices.
The best SEO tool for your ecommerce store depends on your goals and the platform you’re using. For Shopify and WordPress users, Search Atlas would be a great pick.
Search Atlas direct integration makes managing SEO for product pages and content much easier, cutting down the time you spend on repetitive tasks.
For stores focused on steady growth and better search visibility, Search Atlas covers all the essentials without overcomplicating things. It’s a reliable tool to help you get more done and see results faster.
Disclosure: This list is intended as an informational resource and is based on independent research and publicly available information. It does not imply that these businesses are the absolute best in their category. Learn more here.
This article may contain commission-based affiliate links. Learn more on our Privacy Policy page.
Arash F. serves as a Research Specialist and Junior Journalist at Brand Vision Insights. With a background in psychology and scientific writing, he offers practical insights into human behavior that shape brand strategies and content development. By blending data-driven approaches with a passion for storytelling, Arash creates helpful insights in all his articles.
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25 AI marketing tools your team should be using in 2025 – Sprout Social
/in website SEO, Website Traffic/by Team ZYTCore features
Streamline and scale your customer care and community management
Effortlessly plan, create, manage and deliver social content and campaigns
Drive strategic decision making across your entire business
Premium solutions
Prove your social media ROI with customized data and reports
Uncover trends and actionable insights from social conversations
Amplify your social reach by empowering employees to become brand advocates
Platform
Salesforce + Sprout
Gain a full 360-degree customer view with this global partnership.
By use case
Bolster your marketing efforts with intuitive, assistive tools
Sell more efficiently with product and customer information in one place
Distill large-scale data into actionable insights to inform your social strategy
Maximize the impact and reach of your social efforts to drive better results
Create positive brand experiences with quick, tailored responses
By service
Good connection: How Boingo Wireless seamlessly switched to Sprout Social
Learn
Explore social media tips, best practices and strategic guidance
Become an expert in the Sprout platform with specialized courses
Discover the tangible results customers received by partnering with Sprout
Connect
Connect and grow with other professionals in The Arboretum, Sprout’s online forum
Learn how to improve your social media efforts on demand
Meet Sprout in person at meetups, conferences and events around the world
Product resources
Keep up to date with new feature releases and improvements across the platform
Explore on-demand courses to help you get the most from Sprout
Get step-by-step product walkthroughs and feature breakdowns
Written byby Emily Jenkins
Published on July 16, 2025
Reading time 14 minutes
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AI is now a core part of modern marketing, unlocking new levels of speed, scale and personalization.
But you need the right AI marketing tools to turn AI’s potential into real impact—boosting creativity, productivity and focus.
Still, many businesses are just getting started. In fact, 98% of leaders say companies need a better grasp of AI’s potential. That understanding is critical—not just to unlock AI’s benefits, but also for choosing the tools that actually drive results.
Here are the top AI tools marketers are using to work smarter today.
An AI marketing tool is a software that uses artificial intelligence technologies such as machine learning (ML), natural language processing, semantic search and sentiment analysis to enhance the execution of marketing tasks and workflows.
The nature of AI marketing tools is quite sophisticated. But to put it simply, they take in data and inputs that humans feed them to provide insights or actions based on your request.
There are many AI use cases in marketing, but social media marketing especially benefits from automation. It doesn’t just relieve much of your manual workload. It’s brilliant for understanding the content your audience resonates with and helping you create more of it.
We created an AI marketing toolkit to share our top five resources. Download it for customizable templates and tips to drive smart AI adoption in your role and across your organization. Want to know more? Discover how Sprout can help you harness the power of AI for social media marketing.
Try a Demo of Sprout Social's AI and Automation Tools
AI marketing tools are here to stay. Not only do they save you time on repetitive tasks and ideation, but they can also help you produce high-quality work that ultimately contributes to higher marketing ROI.
So how does it deliver that value?
An AI-driven marketing strategy helps marketers deliver personalized experiences to larger audiences without increasing effort or resources.
With AI, marketers can:
The result? More relevant, tailored experiences that keep customers coming back.
From AI-generated social post creation to content repurposing and editing, AI marketing reduces mental load while keeping your brand voice consistent.
While it doesn’t replace creativity, it does speed up the early brainstorming stages so marketers can focus on the message, not the mechanics.
With AI, marketing analytics go deeper. It can aggregate and analyze enormous amounts of data, which enables you to draw insights faster and summarize them quickly to share across your team, whether it’s to uncover trends, understand sentiment or assess performance in real time.
According to the 2025 Sprout Social Index™, 97% of marketing leaders say that it’s vital for marketers to have AI proficiency to do their jobs properly—and they’re right.
For example, AI can:
These AI-driven insights improve marketing decision-making so teams can confidently guide their strategies, improve targeting and respond to audience needs. Marketers can also use these insights to act quickly and confidently in response to audience demands.
Whether you’re transforming legacy processes or expanding into new markets, the right AI tools streamline your workflows. break down silos and connect the dots across your tech stack. And with better marketing workflows, you can focus on strategy, not manual tasks.
The best AI tools for marketing combine automation, advanced data analysis and intuitive features to streamline workflows, optimize marketing content and power customer engagement. They stand out for their range of AI-powered features, ease of use and ability to connect everything from social media to email marketing and SEO.
Here are the best AI marketing tools available today:
AI marketing tools for digital marketing
AI marketing tools for sales
AI marketing tools for content marketing and copywriting
AI tools for social media marketing
AI email marketing tools
AI marketing tools for editing
From social media monitoring to content creation and campaign optimization, AI marketing tools help you automate repetitive tasks, analyze customer data and deliver targeted experiences across all your channels. Here are a few to take a look at:
Sprout Social’s AI-powered social tools automate manual tasks, generate high-quality content and uncover actionable insights across your social media marketing efforts. From publishing and customer care to social media listening and sentiment analysis, Sprout’s all-in-one, AI-powered platform upgrades your marketing strategy every step of the way.
How Sprout helps marketers
Sprout Social’s AI capabilities help you make faster, smarter decisions across your social media marketing. From trend-tracking to competitive insights, Sprout gives marketers the tools to act quickly, plan confidently and stay ahead of the curve.
You can use Sprout’s AI tools for the following use case:
Albert.ai describes itself as a “digital ally” that can self-optimize across channels. This AI marketing tool enhances digital advertising performance through advanced automation. It can help with a variety of tasks, from keyword research to optimizing ad spend and audience engagement to reporting. Contact Albert.ai for a customized price.
(Source: albert.ai)
Optimove is a customer relationship management (CRM) platform that provides customer behavior, campaign performance, hyper-segmentation, A/B testing and multi-channel tracking. These features give you insights into which campaigns to launch or which customers have been exposed to too many marketing emails. Optimove also offers custom pricing solutions based on your company’s needs.
(Source: optimove.com)
Tidio is an AI-powered chatbot platform. It helps you focus on conversion rate optimization through customer interactions on your website. Use Tidio to improve web conversions and generate leads with live chat to reduce churn rates and build customer loyalty. Start for free or purchase a plan starting at $29, including custom pricing based on your company’s needs.
(Source: tidio.com)
Marketers use ChatGPT to draft briefs, brainstorm, outline and refine messaging. GPT-4 is a generative model that handles content creation like blogs, emails and chat bot scripts, and the o-series offers reasoning models. Both support strategy work like SEO, conversion optimization and campaign planning. ChatGPT is available in free and Pro versions.
(Source: Chatgpt.com)
Zapier is the tool on the market for AI-driven automation. With it, you can automate time-intensive tasks and transform text-based inputs into data to answer simple questions to help your team cut down on manual work and scale your business with valuable insights. You can use a free version or purchase one of Zapier’s plans for more features.
(Source: zapier.com)
Want to increase your conversion rates and upgrade customer interactions? Try AI-powered sales tools. These solutions help you qualify leads, personalize outreach and automate follow-ups to close deals faster.
Here are some to watch out for:
Salesloft is a sales engagement platform that offers a suite of AI marketing tools to help teams manage their workflows more efficiently. It offers a variety of automation, from email and call automation to cadence management. For example, you can deploy chatbots to provide personalized responses, ask questions and route conversations to a human sales representative if necessary. For a price estimate, contact Salesloft.
(Source: salesloft.com)
Salesforce is CRM software that specializes in sales, customer service, e-commerce, analytics and marketing automation. Salesforce Einstein AI uses machine learning and predictive analytics to analyze historical customer data and pinpoint patterns that indicate potential churn.
(Source: saleforce.com)
Salesforce integrates with Sprout to give your team a 360-degree view of your customers. And with Sprout’s social data in Salesforce’s AI assistant, Agentforce Assistant for Service Cloud, care agents can accelerate case resolution time and surface customer insights right where they already work in Service Cloud. This assistant also enables agents to more easily personalize responses to customers and enhance the overall brand experience.
AI content marketing tools help you create messages that resonate with your target audience, incorporate your brand voice and speed up the writing process. Here are some AI tools for content planning and copywriting:
Keyword Insights is a powerful SEO tool with an AI writing assistant for modern content creators. This assistant blends content research, writing and optimization into a single platform so you can get dynamic responses to diverse writing requests, from attention-grabbing introductions to product descriptions.
(Source: keywordinsights.ai)
Jasper helps you speed up the writing process using generative AI. This AI tool for content generation gives you access to over 50 templates for your marketing assets such as landing pages, emails and blog posts. It offers multiple fonts and over 80 languages you can choose from. Jasper is also grounded in your brand’s unique voice and style so you can maintain consistent, quality content. Try Jasper’s free trial or purchase one of their Creator, Pro or Business plans for more features.
(Source: Jasper.ai)
Writer is an AI marketing tool designed to enhance enterprise marketing efforts through advanced copywriting solutions, including a chatbot feature. Writer’s grammar and syntax suggestions transform your writing into professional and accurate copy. It also maintains your company’s brand voice, tone and style by allowing you to build your own database of approved company terminology. Access Writer for free, purchase a basic plan for $18 per month or contact its sales team for enterprise pricing.
(Source: writer.com)
Surfer SEO helps you improve the content quality of your web pages so your content ranks on search engine results pages (SERPs). This AI content tool can analyze SERPs, evaluate keywords and compare your content against the learnings of top-ranking pages. Surfer also offers an outline generator and keyword research tools to help you plan and write content. Surfer’s pricing begins at $99 a month and offers plans for smaller teams, agencies and enterprises.
(Source: seosurfer.com)
Claude is an AI assistant that focuses on safety, accuracy and security to enhance user productivity. It supports drafting and iterating on websites, graphics, documents and code, making it useful for copywriting. You can also share your strongest chats with your team to help further brainstorming and execution. Claude offers several pricing models, starting with a free version and scaling up to professional and enterprise levels beginning at $20 per person per month.
(Source: claude.ai)
We’ve come to our favorite category: AI tools for social media marketing. Let’s dive in:
Smartly.io is an AI-powered advertising platform that enhances social media marketing by offering creative, media and intelligence solutions. For example, you can automate creative production assets, optimize cross-channel social media campaigns, conduct social analysis and predict future performance trends. Contact Smartly for customized pricing options.
(Source: smartly.io)
SocialPilot is a social media management and scheduling platform for businesses and agencies. You can bulk-schedule up to 500 posts, assign tasks and create automated reports. Along with tools for publishing and analytics, SocialPilot has an AI assistant for enhancing content creation and a content library for asset management. This AI marketing tool platform offers a 14-day free trial without requiring a credit card for sign-up. Paid plans begin at $25 per month and scale up for professionals, smaller teams and agencies.
(Source: socialpilot.co)
Loomly is a social media marketing platform that can help your publishing and planning efforts. It has a content calendar and library, along with a feed of post ideas based on trending topics and current events. Loomly also has features and tools for collaboration and approvals and integrates with networks like Facebook, Instagram, LinkedIn and more. Loomly offers a 15-day free trial and paid plans begin at $32 per month, but they also offer customized pricing for enterprise.
(Source: loomly.com)
Agorapulse provides various social media marketing solutions. The platform has a unified inbox, scheduling, publishing and reporting. Similar to the other AI tools on our list, Agorapulse offers an AI writing assistant to improve your content. It offers integrations with a variety of major networks such as X (formerly known as Twitter), Facebook, Instagram and YouTube. It also has Google Analytics integration. You can try the tool free for 30 days or purchase one of their plans. The standard plan begins at $49 per user per month and scales to custom pricing.
(Source: Agorapulse.com)
AI can help with traditional digital marketing tactics. Let’s dive into AI email marketing tools you should consider:
Seventh Sense is an email marketing tool that uses behavior profiling to attract customers’ attention. It creates predictive models that analyze the best time and day to send email campaigns. It does this individually for each contact based on their activity. Marketers can increase email deliverability and improve the sender score. Seventh Sense also integrates with HubSpot and Marketo. Seventh Sense offers flexible pricing for business and enterprise customers.
(Source: theseventhsense.com)
Milled is one of the largest search engines for e-commerce emails and campaigns. You get access to over 36 million emails from over 100,000 e-commerce brands. Milled offers AI marketing tools for creative inspiration, competitor tracking and campaign optimization. Milled offers three pricing plans: a free basic plan, professional at $99 per month and $299 per month for businesses.
(Source: milled.com)
True to its name, ZeroBounce helps you optimize your emails to lower bounce rates. It specializes in email validation and deliverability services, offering a range of tools including activity data, email scoring and more. ZeroBounce aims to improve email campaign performance by enhancing list accuracy and inbox placement as well. ZeroBounce provides flexible pricing options, starting with a pay-as-you-go credit model with the lowest subscription plan beginning at $18 per month.
(Source: zerobounce.net)
Reply.io enhances sales outreach and email marketing through automation and AI-driven tools. It offers features such as email automation, unlimited mailboxes, an email deliverability kit, multichannel conditional sequences and more. You can also automate meeting schedules so you can book leads with ease. Reply.io has a flexible pricing model with the lowest plan beginning at $59 per month.
(Source: reply.io)
Not all marketers are grammarians. Thankfully, there are AI marketing tools for editing that help you have error-free copy every time.
Here are some AI tools for content editing you can use:
Grammarly helps you churn out accurate writing through clarity suggestions, grammar checking, plagiarism detection and style guide adherence. It also offers personalized tone suggestions, whether it’s professional or informal. It supports platforms you likely already write on, including Google Docs, Microsoft Word and Gmail. Grammarly’s free plan offers spelling and grammar suggestions, along with 100 AI prompts. You can purchase a professional or enterprise account to receive more tools.
(Source: grammarly.com)
Hemingway Editor uses ML to identify editing opportunities at a sentence level to make your writing stronger. It analyzes your content and suggests where to make it clearer, more concise or improve your diction. Additionally, it gives you a readability score and grade level to assess the overall performance of your content. Hemingway is free to use.
(Source: hemingwayapp.com)
Frase.io is an AI-driven marketing platform designed to help you write and edit SEO content. It offers a unified content creation process where users can research, write and optimize content seamlessly. You can use Frase.io to write content briefs, edit articles and analyze search queries. Frase.io provides a free trial and various pricing tiers for individuals and businesses. You can also purchase several add-ons to curate the experience you need.
(Source: frase.io)
Hoppy Copy is an AI marketing tool you can use to enhance email marketing campaigns and newsletters. It offers a range of features, including an editor to help you create engaging copy and a content converter to help you repurpose content across different formats. And Hoppy Copy offers a spam checker to identify email deliverability. The platform offers a free seven-day trial and tiered pricing beginning at $23.
(Source: hoppycopy.co)
When selecting the right AI tool for marketing, a methodical approach considering various factors is crucial to ensure the investment yields desired outcomes and integrates seamlessly with existing workflows.
Here are a few factors to consider when choosing the right AI marketing tool:
It’s time to join the next generation of marketers who are using AI marketing tools to scale their marketing efforts and revamping their martech stack for optimal impact. A centralized AI marketing tool that handles a range of functions like Sprout Social will help you accomplish that. That way, you can get hours back from manual tasks so you can focus your energy on extracting insights and executing.
Ready to get started? Sign up for a free 30-day trial today.
When exploring AI tools for marketing, it’s crucial to analyze several factors to ensure the best fit for your objectives. These tools leverage artificial intelligence to enhance various marketing functions, driving efficiency and impact. Here are a few factors that decide which is the best AI tool for your marketing initiatives:
For effective social media marketing, a robust AI-powered tool offers significant advantages in streamlining efforts and enhancing strategic impact. Such a platform provides a comprehensive suite of features designed to optimize various aspects of your social media presence.
By integrating these AI-driven functionalities, social media marketers can boost content engagement, save considerable time on manual tasks, gain deeper customer insights, and ultimately drive greater ROI from their social media efforts.
Emily Jenkins
Emmy Jenkins is a content writer specializing in SaaS and marketing, shaped by years of working with global brands and living in more places than she can count. Her work is grounded in real-world insight—figuring out what actually connects with people and drives results. When she’s not writing, she’s growing food, practicing yoga or performing spoken word poetry.
Read all articles by Emily Jenkins
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Unlocking the Power of SEO: A Comprehensive Guide for 2025 – Vocal
/in website SEO, Website Traffic/by Team ZYTUnlocking the Power of SEO: A Comprehensive Guide for 2025 Vocal
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Upper Peninsula ABC 10 – News, Sports, Weather and More from Michigan's Upper Peninsula – FinancialContent
/in website SEO, Website Traffic/by Team ZYTRank Burn announces the release of a comprehensive Buzzsprout SEO audit guide and checklist designed to help podcasters increase discoverability by up to 15% through strategic optimization techniques and implementation strategies.
Luganville, Vanuatu, July 17, 2025 — The new comprehensive guide addresses the growing need for podcast optimization as Google now displays podcast episodes directly in search results. This development makes SEO optimization more important than ever for content creators seeking to expand their audience reach.
More details can be found at https://rankburn.com/buzzsprout-seo-audit-checklist-for-podcasters-ultimate-guide
The recent announcement provides podcasters with a complete step-by-step checklist that covers both show-level and episode-level optimization elements. The guide focuses on strategic keyword implementation in titles, descriptions, and transcripts to maximize visibility across search platforms.
The digital marketing experts behind the checklist emphasize that implementing a complete SEO audit can dramatically improve podcast visibility. The guide includes specific strategies for utilizing Buzzsprout’s built-in SEO features, which provide a competitive advantage when properly applied through the systematic approach outlined in the checklist.
One of the most significant aspects covered in the guide is transcript implementation. This feature converts audio content into searchable text that search engines can easily index and rank. Many podcasters overlook this powerful tool, despite its proven ability to increase discoverability.
The checklist breaks down complex SEO concepts into actionable steps that beginners can follow without technical expertise. It covers essential elements, including title optimization, description crafting, keyword research, and content structure that search engines favor.
A company representative said: “Transcript implementation is one of the most underutilized yet powerful SEO tools available to podcasters. Our checklist helps creators convert their audio content into searchable text that search engines love, resulting in measurable improvements in discoverability.”
The guide also addresses long-term strategy development, helping podcasters build sustainable growth through consistent optimization practices. It includes methods for tracking progress and measuring the effectiveness of implemented changes.
About Rank Burn
Rank Burn specializes in helping businesses discover their biggest and best traffic sources. The company works with Amazon, Walmart, eBay, and thousands of local businesses to establish sustainable traffic growth with initial exposure typically coming within 30 days.
For comprehensive traffic solutions, businesses can explore additional services at https://rankburn.clientcabin.com/app/info
Contact Info:
Name: Brett Jackson
Email: Send Email
Organization: Rank Burn
Address: Lot 16 Barrier Beach Luganville, Luganville, Sanma Province 0000, Vanuatu
Website: https://rankburn.com
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Google strengthens position as Perplexity and OpenAI launch browsers – Digital Watch Observatory
/in website SEO, Website Traffic/by Team ZYTDigital Watch Observatory
Digital Governance in 50+ issues, 500+ actors, 5+ processes
Home | Updates | Google strengthens position as Perplexity and OpenAI launch browsers
As OpenAI and Perplexity enter the browser market, Google retains a strong lead through Chrome, Android, and AI Mode integration.
OpenAI is reportedly preparing to launch an AI-powered web browser in the coming weeks, aiming to compete with Alphabet’s dominant Chrome browser, according to sources cited by Reuters.
The forthcoming browser seeks to leverage AI to reshape how users interact with the internet, while potentially granting OpenAI deeper access to valuable user data—a key driver behind Google’s advertising empire.
If adopted by ChatGPT’s 500 million weekly active users, the browser could pose a significant challenge to Chrome, which currently underpins much of Alphabet’s ad targeting and search traffic infrastructure.
The browser is expected to feature a native chat interface, reducing the need for users to click through traditional websites. The features align with OpenAI’s broader strategy to embed its services more seamlessly into users’ daily routines.
While the company declined to comment on the development, anonymous sources noted that the browser is likely to support AI agent capabilities, such as booking reservations or completing web forms on behalf of users.
The move comes as OpenAI faces intensifying competition from Google, Anthropic, and Perplexity.
In May, OpenAI acquired the AI hardware start-up io for $6.5 billion, in a deal linked to Apple design veteran Jony Ive. The acquisition signals a strategic push beyond software and into integrated consumer tools.
Despite Chrome’s grip on over two-thirds of the global browser market, OpenAI appears undeterred. Its browser will be built on Chromium—the open-source framework powering Chrome, Microsoft Edge, and other major browsers. Notably, OpenAI hired two former Google executives last year who had previously worked on Chrome.
The decision to build a standalone browser—rather than rely on third-party plug-ins—was reportedly driven by OpenAI’s desire for greater control over both data collection and core functionality.
The control could prove vital as regulatory scrutiny of Google’s dominance in search and advertising intensifies. The United States Department of Justice is currently pushing for Chrome’s divestiture as part of its broader antitrust actions against Alphabet.
Other players are already exploring the AI browser space. Perplexity recently launched its own AI browser, Comet, while The Browser Company and Brave have introduced AI-enhanced browsing features.
As the AI race accelerates, OpenAI’s entry into the browser market could redefine how users navigate and engage with the web—potentially transforming search, advertising, and digital privacy in the process.
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The GIP Digital Watch observatory reflects on a wide variety of themes and actors involved in global digital policy, curated by a dedicated team of experts from around the world. To submit updates about your organisation, or to join our team of curators, or to enquire about partnerships, write to us at digitalwatch@diplomacy.edu. We look forward to hearing from you.
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Next-Gen AI SEO Services Transform Brand Strategies – RIVER COUNTRY – NEWS CHANNEL NEBRASKA
/in website SEO, Website Traffic/by Team ZYTNext-Gen AI SEO Services Transform Brand Strategies RIVER COUNTRY – NEWS CHANNEL NEBRASKA
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Shopify SEO: How to Generate More Store Traffic (2025) – Shopify
/in website SEO, Website Traffic/by Team ZYTStart selling with Shopify today
Start your free trial with Shopify today—then use these resources to guide you through every step of the process.
How does Shopify work
Learn all about Shopify SEO, including how a combination of on-page SEO, technical SEO, and off-page SEO can help boost traffic to your Shopify store.
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To rank your Shopify store highly in Google’s competitive organic search results, the content in your store needs to match what people are looking for when they search online. That’s why it’s essential for every Shopify store owner to prioritize Shopify SEO best practices.
Optimizing your store to appear at the top of search engine results pages (SERPs) can seem like an overwhelming task, but it follows a set of commonsense principles. First, it requires you to identify which search queries people use to find websites like yours. And second, it makes sure your website gives the best answers to those queries.
Here’s a step-by-step guide to optimizing your Shopify store to receive more organic traffic. Below, you’ll learn how to make improvements across three main areas of Shopify SEO:
Before diving into technical, on-page, and off-page SEO, take time to set up some basic aspects of your Shopify store and related optimization tools.
Completing the following tasks will prepare your website for the search optimization process.
Shopify users can build their stores on a myshopify.com subdomain (included with the costs of the plan), which is a convenient and cost-efficient way to host your online store. However, using a subdomain may limit your ability to build a distinctive brand and optimize your site for search engines.
If you can budget for it, register your own domain with a short, relevant, and memorable domain name.
You can buy a domain directly from Shopify or from a third-party provider. After buying your domain, manage domain settings for your online store from the Domains page in your Shopify admin.
Google Analytics is a free platform for tracking and analyzing your website’s traffic. It’s an essential tool that will give you nuanced insights into your site’s performance, so you can have concrete data to inform your decisions.
👉Set up Google Analytics for your Shopify store.
Google Search Console provides insights into your website’s ranking on Google SERPs. Use Search Console to see which of your pages rank for search queries and which search terms are driving traffic to your store.
👉Set up Google Search Console for your Shopify store.
If you’re still building your Shopify store, it’s best to complete construction before unlocking your store to the public and search engine crawlers. For example, make sure you’ve developed your site layout and product details pages.
When you’re ready to launch, ensure you adjust the settings of any password-protected pages. Otherwise, search engines won’t be able to see your content and rank your pages.
To have more control over how your products show up in relevant Google Shopping feeds, it’s best practice to set up a free Google Merchant Center account for your business.
Once you set up your Google Merchant Center account, you’ll need to:
Here are some helpful tips for that process:
On-page SEO refers to the content you create and publish on your store’s web pages. Search engines assess your content for its relevance, helpfulness, and authority, to serve users with the best answers to their search queries.
Good on-page SEO is therefore about clearly signaling the relevance and authority of your content, while providing helpful responses to common searches.
On-page SEO tasks for Shopify store owners include:
Keywords are the core phrases contained within the queries people type into search engines. Keywords and queries often approximate natural speech—a popular search term for the latest iPhone, for example, could be “buy new iPhone.”
Keywords commonly have variants, with longer variations capturing more detailed searches. For example, a long-tail variant of the keyword “men’s shorts” could be “men’s 6-inch inseam shorts.”
Search keywords can also be categorized by intent. Informational keywords seek answers to questions, while transactional search terms seek products, services, or tools.
For SEO purposes, the content on every web page in your store should be designed to target a specific keyword. Whether a page targets a short- or long-tail keyword, or an informational or transactional phrase, depends on your wider marketing goals.
Taken as a whole, your store’s content should provide relevant, helpful responses to a range of search intents within your area of expertise. Building a broad portfolio of content will establish your website’s reputation with users and search engines and help you connect with consumers at various stages of the sales funnel.
To identify which keywords to target with your content, consider the niches and categories your products fall under. For example, Shopify makes anecommerce platform, so it makes sense for Shopify’s website content to target keywords that relate to ecommerce sellers.
Use keyword research tools to find popular terms within your niche and gain insights into your SEO competitors.
If your website is new, ranking for popular short-tail keywords may be too difficult. Instead, look for long-tail keywords that match your products, content, and unique selling proposition.
For instance, while it’s difficult for a new clothing website to appear among the top search results for a query such as “Women’s t-shirt,” a newer site may find success by targeting longer-tail variants associated with their product line, such as “Women’s vintage band t-shirt,” or “Women’s hemp t-shirt.”
Search engines are designed to serve users with results that have the highest likelihood of concluding the searcher’s journey. For Google, the best content warrants no additional searches—a good sign a searcher’s goal has been satisfied.
The motivations behind a user’s search are often described as a user’s search intent. Aligning your content with your target audience’s search intent is a primary goal of SEO. One way to know you’re likely satisfying search intent is when a high volume of visitors to your site don’t need to click the Back button or make another search in order to find what they need. The easiest way to understand the search intent behind a query is to study the pages in existing search results that are relevant to your brand. Audit the results pages of your target keywords and note how each of the top-ranked pages answers the search query.
Sometimes, a query’s SERP will be uniform, with each result offering similar information. More often, however, results pages contain several types of results, mixing transactional and informational content. This mix of content represents Google’s current best interpretation of the primary intents behind your keywords.
Google’s rich content features, such as “People also ask” and “Related searches” also provide insight into how the search engine is interpreting search intent.
For example, related searches for the keyword “habanero hot sauce” suggest long-tail variations you might choose to address within your product descriptions or blog posts.
In terms of targeting keywords on your product collection pages versus individual product pages, consider the following:
📚Read more: Keyword Research for Ecommerce: A Beginner’s Guide
Keeping your page’s titles, descriptions,and other metadata organized can help you rank higher in search results.
When writing titles, headings, and descriptions for your store’s web pages, ask yourself, “How can I make it clear to visitors what this page is about?”
Other useful questions to hone your metadata include:
Follow these five tips to help optimize the metadata of your store’s web pages:
It’s good practice to include your main keyword in page titles, especially for collection pages and landing pages. For example, The Lip Bar uses “concealer” as a keyword for its collection page, while individual product pages focus on keywords for specific shades and functions.
A product named “6:00 Ebony Caffeine Concealer” uses “6:00 Ebony” to indicate the shade, “Caffeine” to describe its function of energizing the skin, and “Concealer” as the product type. Each word in the title helps users and search engines understand the product.
Ensure your page formatting includes only one H1 tag. This could match or diverge from the page title tag. Title tags sometimes contain details not captured in the H1. Subheadings should be nested sequentially (e.g., H2, H3, H4).
For navigational pages like an About Us page or Contact page, use clear and simple titles that reflect the page’s purpose, such as “How can we help?” or “Contact us.”
Using keywords effectively is more than just inserting them into your content; it’s about understanding the topic they represent and discussing it comprehensively.
For instance, if optimizing a page for the keyword “habanero hot sauce,” you might start by researching related terms. Google’s autocomplete and related searches may show relevant phrases and topics.
After gathering related terms, evaluate which are relevant to your product. For example, if your hot sauce included unique ingredients like mango or garlic, you would likely benefit from mentioning these. Consider your brand’s identity; if your sauces were flavorful without being extremely spicy, you might avoid terms like “ghost pepper.”
The goal isn’t to use every related keyword, but to incorporate relevant ones that enhance your product and page descriptions.
A page’s URL is its associated address, often ending in a top-level domain (TLD) like “.com.” Its slug is the part of the URL after the first forward slash that follows the TLD. You can customize page slugs even as the main URL stays fixed.
Incorporating your keyword into the slug clarifies the page content for users and search engines. However, avoid keyword stuffing, as it doesn’t improve search rankings and can deter clicks.
Consider this example:
A page’s title and meta description are crucial for communicating the content of your page to both users and search engines. They also play a key role in encouraging clicks from SERPs.
Shopify automatically fills these fields with the product or collection name and description, but further customizing them will help you accurately represent your page and entice clicks.
Titles should be short—preferably fewer than 55 characters. Include your target keyword naturally to aid search indexing. Meta descriptions should also be kept concise, under 150 characters. Following both of these character limit best practices will avoid your meta title and meta description from being truncated by Google on SERPs.
In your meta copy, focus on making your page appealing to potential visitors. While including a keyword can help with rankings, prioritize engaging copy that speaks directly to the customer.
Rich snippets enhance your search listings by displaying key product details like price, availability, and ratings directly in search results. This not only provides valuable information at a glance but can also increase click-through rates.
Shopify’s free themes automatically include structured data for product pages, which means details like price and stock status are ready to be displayed in SERPs without extra work. However, if you use a third-party or custom theme, you might need to add this functionality yourself.
If you’re comfortable with coding, you can add structured data directly to your theme. Resources from Schema.org and Google can guide you on what data to include.
For those less tech-savvy, schema apps are available on the Shopify App Store.
To check for errors or issues with your structured data, use Google’s Structured Data Testing Tool.
Technical SEO refers to under-the-hood changes to your Shopify store to make it more accessible and attractive to search engines like Google.
Working on the back end of your website, technical SEO ensures your web pages load quickly, are visible to search engine crawlers, and are accessible on mobile devices. It also keeps your site organized with a clear page structure, navigation, and informative titles and tags.
Like other types of SEO, there’s a potentially never-ending list of technical adjustments you can make to your website. Fortunately, Shopify takes care of around 80% of technical SEO for you.
When it comes to the other 20% of technical SEO, your most important task is to make sure you’re setting up internal linking correctly. That means linking to the most important collections in the navigation of your store. Ensure all pages are linked to and shoppers can access them by clicking links starting from the homepage.
Below are some helpful fundamentals that will help make your store more search-friendly.
Technical SEO tasks for Shopify store owners:
It’s easy to overlook internal linking, especially in the early days of building your online store. However, organized links are a way to signal to search engines which content from your store is most relevant to users.
A website’s internal links are like votes in a page’s favor. Each link to a page is a vote of confidence for that page’s content. The more links a page receives, the stronger the signal is to search engines that its content is important. Visitors and search engines are likely to gravitate toward your store’s most-linked pages—and away from the least-linked pages.
A simple way to create links that accurately represent the hierarchy of your store’s content is to develop a logical store navigation. Logical menus highlight the key information in your store, so that it can easily be accessed from every page.
Take fitness apparel brand Gymshark. Its primary navigation menu divides products into just two categories: “Women’s” and “Men’s.” Secondary dropdown menus then split these categories into subsections.
Many ecommerce websites order their menu categories by popularity, as Gymshark may have done here. That tactic may minimize the number of clicks it takes for a visitor to find what they’re looking for on your site.
Gymshark’s categories also match the terms used in online searches. Navigating to Women’s Shorts, for example, you’ll find a third set of categories including Workout Shorts, Women’s Workout Shorts, and other popular search terms.
Apply a similar approach to your store’s navigation bar, menus, and links by dividing your content into clear categories that align with customer searches. Then, order categories by popularity and a product’s prominence within your store.
To make these changes in your Shopify store, first create product pages or edit the titles of your existing products. Tailor product names and page titles to match the most popular relevant Google searches.
Next, create a collection to group together related product pages. Again, ensure the collection’s title, description, and URL match what searchers expect to see.
Once you’ve optimized your product titles and created a collection,add the new page to your store’s menu.
Picking a theme that supports breadcrumbs helps underscore the relationship between categories, and makes it easy for visitors to retrace their steps.
⚠️ Once you’ve published a URL, don’t change it if it’s been indexed for more than a few weeks. Most of the time, it’s best to leave URLs as .
Submitting your sitemap on Google Search Console helps Google efficiently crawl and index your website.
Sitemaps provide search engines with information about your website’s structure, helping ensure your most important content is found and considered for ranking. They’re an additional signal to search engines about which URLs you’d like Google to index.
Shopify automatically creates a sitemap for your store. Locate your sitemap and submit it to Google Search Console by following the instructions in the video below.
Once your website has been crawled and indexed, you can respond to any issues that emerge. Find pages in need of optimization by consulting Google Search Console’s indexing report. Search Console will report any pages that don’t correspond to your sitemap and describe the issue, such as a 404 error.
Search engines also crawl the images in your store. Since images comprise a large part of the average web page’s data, keeping image file sizes small is important for speedy loading and smooth browsing.
Shopify’s Content Delivery Network (CDN) compresses and serves images in an optimal format. These images are in WebP, an image format developed by Google that provides superior compression. On average, WebP-formatted images save more than 30% in file size over traditional file formats like JPEG and PNG.
If you’re looking for further optimization, you can install an image optimization app via the Shopify App Store. Just make sure that you really need the app before you install and pay for it.
Alongside reducing image sizes, consider these additional image optimization tactics:
Unlike the two types of SEO above, off-page SEO extends beyond your Shopify store. Off-page SEO focuses primarily on building backlinks, which are crucial for improving your site’s ranking. High-quality, relevant backlinks signal to search engines that your site is valuable, which enhances your visibility.
Off-page SEO tasks for Shopify store owners:
Active link building is a proactive approach to generate inbound links that point to your website from other reputable sources. By actively seeking out opportunities to get other websites to link to yours, you can significantly boost your site’s authority and search engine rankings.
Try the following methods to create a robust link-building plan tailored to your Shopify store’s needs.
Consider leaning on real personal relationships. Do you know anyone, either personally or through business, that may be willing to link to your store? For example, some manufacturers will list retailers that carry their brand on their website. While this is not a situation most retailers will find themselves in, it’s worth checking. It can be an easy, relevant backlink for you.
Write and publish press releases to gain media coverage and accompanying backlinks. Target the right publications and provide them with timely, compelling stories about your business.
The much-practiced “Skyscraper” link-building tactic involves identifying link-worthy content from competitors, creating superior content, and persuading those linking to the original piece to link to yours instead.
You could write posts for other websites as a guest blogger to reach new audiences and gain backlinks. Ensure the content you create is genuine and not thinly veiled promotion—or risk your links being ignored by Google.
Monitor mentions of your business using tools like Google Alerts. If you, your store, or your brand is mentioned without a link, reach out to request one.
Passive link building involves everyday activities that naturally enhance your store’s SEO over time. Many of these tactics also strengthen your customer experience and brand awareness—benefiting not only your SEO, but your business overall.
Common passive link building activities include the following.
Maintain an active and responsive presence on social media. Engage genuinely with customers and participate in conversations to build relationships and encourage links in the form of shares.
Providing exceptional customer support can lead to positive online mentions and referrals. You don’t need to go above and beyond—it’s a matter of doing the little things really well and finding moments to deliver delight.
Join online communities relevant to your industry. Participate in discussions, provide valuable insights, and engage with users without overtly promoting your business. Engaging in communities like Reddit, Quora, or niche industry forums where your ideal audience hangs out online can help you build a good reputation and eventually gain more customers.
Ultimately, the best way to get people talking about your business online is to have a great product or service that’s worth talking about. Organic word of mouth is arguably the most powerful way to boost your link profile and online presence.
📚Read more: Link Building Strategies for Improving Your Site’s SEO
Rank higher on Google
Use this free SEO checklist to optimize your website and content. Learn how to rank for relevant search terms so more shoppers discover your store first.
When customers search for products in your category, you want your store to appear at the top of search results. Achieving this requires understanding and applying SEO principles to your site’s structure and content. Though SEO may seem overwhelming, it becomes more straightforward as you learn and apply its common sense rules.
Investing time in SEO can significantly boost your store’s visibility. Start by familiarizing yourself with the strategies in this post, as well as reviewing your store’s web pages against this SEO checklist. As you tweak pages and explore new keywords, you’ll see gradual improvements. Over time, these efforts will create a powerful cycle that continuously attracts new customers to your business.
Illustration by Rose Wong
SEO is short for search engine optimization. It is a measurable, repeatable process used to send signals to search engines that your pages are worth appearing in Google’s search results for relevant keywords.
Search engine marketing, sometimes called SEM, is where you create relevant content on your website and buy search engine ads to attract your ideal customers through organic and paid search results. You increase traffic by creating new pages or optimizing existing ones.
The difference between search engine optimization (SEO) and search engine marketing (SEM) is that SEO marketing focuses on increasing organic traffic, while SEM includes increasing traffic via both organic and paid tactics.
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New AI platform "to transform" content creation for luxury travel advisors – Karryon
/in website SEO, Website Traffic/by Team ZYTA new AI-powered platform has been created for the “new generation” of luxury travel advisors, promising to transform how they source and use partner content to promote themselves.
Alan Ball, who has worked in corporate roles for Six Senses and Soneva, says ‘Pixi’, the new platform he has co-founded with Emma Squire, will completely redefine how visual content is discovered and accessed within the global travel trade – and without it, you risk being left behind.
While the new AI platform is only weeks old, Ball says it’s already being used by the likes of Six Senses, The Beaumont Mayfair, Trump Hotels Global and The Lindis Group New Zealand (among others) and more than 200 luxury agencies globally.
“Pixi is ground-breaking technology that enables hotels and suppliers to become discoverable, giving travel advisors immediate, on-brand access to the content they need to inspire, quote, convert and market.
“It’s a cloud-based platform that functions as a visual command centre for luxury travel brands and there’s nothing like this in the world.
“Images and video are so powerful… we all see it and wish we were there, and we wanted to create something for hoteliers to provide quality content for advisors to use.”
It means advisors can quickly find content to satisfy even the most discerning traveller who is on the fence about their booking, and promote their own area of expertise with content otherwise not available to them.
Co-founder Emma Squire adds, “We have the most aspirational and sexy content of any industry, but it mostly sits in every hotel’s cloud or under lock and key in a media gallery”.
“It’s a totally outdated way of marketing your product. It’s like designing a haute couture dress just to leave it in a cupboard in your back room.
“Pixi is the catwalk of the industry, an opportunity for brands to tell their story, showcase their brand, and be discoverable by the global trade that sells them.”
Ball says they came up with the idea, which is free for advisors, after Squire was talking to a luxury travel agent who was finding it hard to get her hands on good visual content to promote what she could offer her clients.
“We started talking about a global hub, so if you’re looking for a camp in Africa or a hotel in Melbourne, you can find it all in one place to use in updating a newsletter, or updating a client, but the most powerful tool is using images and reels for social media,” Ball says.
He says with recent research showing 73 per cent of travellers say visuals influence where they book and 85 percent of Gen Z and Millennials booking trips based on video content, it’s even more important to get on board than ever – and, he says, it’ll be particularly useful for advisors who are independents.
“With the rise of independents, they’re working from home and don’t have a marketing team, so it’s spoon feeding them content to make it easy for them to promote themselves and the hotel partners they work with.
“We want this to be an industry standard tool, and now’s the time to do it because there’s a new generation of agents with a different mindset and hoteliers who understand the need to embrace technology.”
Pixi’s plans for the future are to include airlines, private jets, and tourism boards.
For more information and to sign up, visit PIXI.
Karryon’s mission is to connect people together in travel by sharing the latest industry insights, ideas and experiences.
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