Updated:June 19, 2025
Say goodbye to traditional SEO?
Remember when the key to online success was ranking on Google?
That world is shifting fast.
These days, more people are getting their answers straight from AI summaries instead of clicking through to websites.
It’s no longer about just showing up on Google, it’s about showing up inside AI-generated responses.
Search engines like Google’s AI Overviews, ChatGPT, and Perplexity are rewriting the rules.
Instead of a list of clickable links, users get direct, AI-crafted answers. That’s great for convenience but not so great for brands losing traffic.
So, what now?
A new wave of startups is helping businesses figure out how they show up in AI search results.
One of the biggest players? Profound.
Profound works with big names like U.S. Bank, Docusign, and Indeed.
Their mission? Help companies understand how their brands appear in AI answers and how to get more visibility.
Here’s how it works:
It’s not just brands that see the shift. Investors do, too.
Profound recently raised $20 million from Kleiner Perkins, Nvidia, and Khosla Ventures, giving the startup a valuation of over $100 million.
Clearly, this new world of “Generative Engine Optimization” isn’t just a trend. It’s a new category of marketing.
Based in New York, Bluefish AI helps brands monitor their presence across AI engines like Gemini, ChatGPT, and Perplexity.
They’ve raised $5 million and work with companies in travel, retail, and pharma. Their edge?
They analyze the data sources that AI engines rely on – platforms like Reddit often top the list.
Founded by a former Google DeepMind researcher, Athena has built its own AI engine to help brands track metrics like:
Athena’s dashboard gives companies a clearer view of their AI reputation—something traditional SEO tools just can’t deliver anymore.
AI isn’t just answering questions, it’s shaping consumer opinions.
Even if a tool like ChatGPT sends only 1% of a site’s traffic today, its influence is growing.
One SEO expert at a major job platform said it best: “We were in the dark. Now, we’re finally seeing how AI talks about us.”
The tough part?
AI search results can change with every prompt. What shows up now might not appear tomorrow. That’s why constant tracking and real-time insights matter more than ever.
Most websites are designed for humans.
But if you want to win in the AI era, you’ll need to optimize for bots too.
As OpenAI’s Andrej Karpathy put it, “99.9% of attention is about to be LLM attention.”
Think about it. AI systems crawl countless websites and spit out answers instantly.
If your brand doesn’t show up there, you’re invisible to a growing segment of users who won’t even click a link.
Profound’s team sees this as a good thing.
Cadwallader believes the future lies in a “zero-click world,” where people only interact with answer engines and bots become the main visitors to websites.
So, what’s the takeaway?
It’s time to stop obsessing over page one of Google, and start thinking about how you show up in AI’s brain.
Contributor & AI Expert
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AI is now weaponized to craft sophisticated phishing emails, making them harder to detect. These AI-generated messages mimic real communication, using personalized details and industry-specific language. Organizations must enhance security with AI-native solutions and train employees to recognize subtle manipulation, as traditional methods are becoming obsolete in this evolving threat landscape.
AI isn’t just powering your inbox filters anymore — it’s writing the phishing emails those filters struggle to catch.

As natural language processing (NLP) systems become more sophisticated, threat actors are using the same models that protect us to attack us. The rise of adversarial NLP — using language models to generate contextually relevant, human-sounding phishing messages — is quietly reshaping the cyber threat landscape. And it’s doing so with terrifying efficiency.

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Demystifying Digital Marketing Costs: A Practical Guide for 2025  DesignRush
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June 18, 2025 10:42 ET  | Source: Research and Markets Research and Markets
Dublin, June 18, 2025 (GLOBE NEWSWIRE) — The “Generative Artificial Intelligence (AI) in Digital Marketing Market Opportunities and Strategies to 2034” report has been added to ResearchAndMarkets.com’s offering.

This report describes and explains the generative artificial intelligence (AI) in digital marketing market and covers 2019-2024, termed the historic period, and 2024-2029, 2034F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.

The global generative artificial intelligence (AI) in digital marketing market reached a value of nearly $2.48 billion in 2024, having grown at a compound annual growth rate (CAGR) of 30.83% since 2019. The market is expected to grow from $2.48 billion in 2024 to $9.46 billion in 2029 at a rate of 30.69%. The market is then expected to grow at a CAGR of 29.98% from 2029 and reach $35.12 billion in 2034.

Growth in the historic period resulted from the increased adoption of digital channels, rise in e-commerce, rise in internet and smartphone penetration and advancements in AI technology. Factors that negatively affected growth in the historic period was data privacy and security concerns and dependence on high-quality data for accuracy. Going forward, demand for cost-effective marketing solutions, demand for personalization, growing prominence of video content and growing volume of consumer data will drive the growth. Factor that could hinder the growth of the generative artificial intelligence (AI) in digital marketing market in the future include risk of misinformation and deepfake content and technical complexity.
The global generative artificial intelligence (AI) in digital marketing market is fairly fragmented, with a large number of small players operating in the market. The top ten competitors in the market made up to 15.2% of the total market in 2023. International Business Machines Corporation (IBM) was the largest competitor with a 3.48% share of the market, followed by Google LLC with 2.03%, Microsoft Corporation with 1.53%, Meta Platforms Inc. with 1.39%, Amazon.com Inc. with 1.32%, Interpublic Group of Companies Inc. with 1.17%, Salesforce Inc. with 1.15%, HubSpot Inc. with 1.15%, DataRobot Inc. with 1.06% and NVIDIA Corporation with 0.94%.

North America was the largest region in the generative artificial intelligence (AI) in digital marketing market, accounting for 33.66% or $836.05 million of the total in 2024. It was followed by Asia-Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the generative artificial intelligence (AI) in digital marketing market will be Asia-Pacific and Middle East where growth will be at CAGRs of 36.09% and 33.70% respectively. These will be followed by Africa and South America where the markets are expected to grow at CAGRs of 32.43% and 31.63% respectively.

The generative artificial intelligence (AI) in digital marketing market is segmented by component into software and services. The software market was the largest segment of the generative artificial intelligence (AI) in digital marketing market segmented by component, accounting for 63.56% or $1.57 billion of the total in 2024. Going forward, the services segment is expected to be the fastest growing segment in the generative artificial intelligence (AI) in digital marketing market segmented by component, at a CAGR of 33.47% during 2024-2029.

The generative artificial intelligence (AI) in digital marketing market is segmented by application into personalization, content generation, social media management, advertising optimization, predictive analysis and other applications. The content generation market was the largest segment of the generative artificial intelligence (AI) in digital marketing market segmented by application, accounting for 32.93% or $817.81 million of the total in 2024. Going forward, the content generation segment is expected to be the fastest growing segment in the generative artificial intelligence (AI) in digital marketing market segmented by application, at a CAGR of 35.79% during 2024-2029.

The generative artificial intelligence (AI) in digital marketing market is segmented by channel into search engine marketing, email marketing, social media marketing, mobile marketing and other channels s. The search engine marketing market was the largest segment of the generative artificial intelligence (AI) in digital marketing market segmented by channel, accounting for 47.88% or $1.18 billion of the total in 2024. Going forward, the mobile marketing segment is expected to be the fastest growing segment in the generative artificial intelligence (AI) in digital marketing market segmented by channel, at a CAGR of 38.02% during 2024-2029.

The top opportunities in the generative artificial intelligence (AI) in digital marketing market segmented by component will arise in the software segment, which will gain $4.05 billion of global annual sales by 2029. The top opportunities in the generative artificial intelligence (AI) in digital marketing market segmented by channel will arise in the search engine marketing segment, which will gain $3.18 billion of global annual sales by 2029. The top opportunities in the generative artificial intelligence (AI) in digital marketing market segmented by application will arise in the content generation segment, which will gain $2.95 billion of global annual sales by 2029. The generative artificial intelligence (AI) in digital marketing market size will gain the most in the USA at $1.67 billion.

Market-trend-based strategies for the generative artificial intelligence (AI) in digital marketing market include focus on developing innovative solutions such as the AI-powered advertising suite, focus on developing innovative tools such as an generative AI Video Advertising Tools, focus on prioritizing the development of innovative solutions, such as AI-driven advertising creative tools and focus on developing strategic collaborations to enhance digital advertising efficiency and creativity. Player-adopted strategies in the generative artificial intelligence (AI) in digital marketing market include focus on expanding its manufacturing capabilities through strategic partnership.

To take advantage of the opportunities, the analyst recommends the generative artificial intelligence (AI) in digital marketing to focus on developing and deploying ai-powered advertising tools, focus on ai-driven video advertising tools to scale content production and improve roi, focus on accelerating content creation with ai-driven creative tools, focus on generative ai content suites to accelerate multichannel marketing efficiency, focus on capturing growth in the ai services segment, focus on scaling through mobile marketing integration, expand in emerging markets, focus on strategic collaborations to enhance creative efficiency and content scalability, focus on dynamic and value-based pricing to capture market potential, prioritize data-driven personalization across channels, strengthen thought leadership through strategic content deployment, focus on expanding ai-driven content generation capabilities.

Major Market Trends
Key Mergers and Acquisitions
Recent Developments in the Generative Artificial Intelligence (AI) in Digital Marketing Market
Key Companies Profiled:
Markets Covered:
Key Attributes:

Companies Featured
For more information about this report visit https://www.researchandmarkets.com/r/179dst
About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
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Get Ready for SEO Changes in 2025  Simplilearn.com
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